Leading Crowdfunding Industry Analyst Firm, Crowdfund Capital Advisors, States Now is the Time to Update the Regulation to Further Enable Capital Formation
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
By Robert Hoskins, Crowdfunding PR
Horseshoe Lake, Arkansas – The Herbal Compliance Co. announced the launch of its compliance consulting services for legal medical cannabis and hemp businesses. This unique company will also be partnering with GrowthFountain to$1 million by selling equity through a unique form of investor fundraising called Title III, Regulation Crowdfunding (Reg CF).
Herbal Compliance fills a need created by differences in marijuana legislation at the state and federal levels. While it is currently legal in 26 states and the District of Columbia to grow and sell marijuana for medical purposes, it is still illegal on a federal level, resulting in thousands of conflicts between state and federal regulations.
“Understanding the laws governing medical marijuana and hemp is our core competency,” explains Chuck Carpenter, Herbal Compliance’s President. “But we also offer other types of business consulting like inventory management, branding, and employee education. Our mission is to help companies in this new area of American enterprise to grow and thrive.”
To fully fund their startup, Herbal Compliance is using a new form of funding enabled by recent changes in securities law in the JOBS Act called Regulation Crowdfunding. The rules for this sort of investing went into effect May 2016, allowing non-accredited investors to participate in a funding round for a private company for the first time in history.
“We’re excited to help Herbal Compliance raise the money they need to grow,” says Abe Orden, GrowthFountain’s Operations Manager. “For the first time in 80 years, average Americans now have the opportunity to support and invest in local businesses and entrepreneurs they believe in.”
Herbal Compliance’s campaign started on June 6, 2017 and will continue through Oct. 4, 2017. Their aim is to raise between $100,000 and $1 million with a minimum buy-in of $100 per investor.
The Herbal Compliance Co. provides companies in the legal medical cannabis and hemp business with services to ensure that they remain compliant with the law. Services include design and buildout, equipment fulfillment, regulator compliance, remote inventory control and reporting, vendor relationships, brand and marketing, and tax management and education.
GrowthFountain Capital LLC is a Regulation Crowdfunding platform aimed at simplifying fundraising and helping businesses build collateral. GrowthFountain is registered with the SEC and a member of FINRA.
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Spokane, Washington – Zenbivy launches Kickstarter crowdfunding campaign to add the Zenbivy Backpacker’s Bed (sleeping bag) to the brand’s flagship Zenbivy product line. An expert in unfolding comfort for people who like to enjoy outdoor adventures in harsh environments, the Kickstarter campaign plans to merge a comfortable sleeping with plenty of room to roll around during sleep, a soft mattress and the warmth provided by restrictive, but popular mummy sleeping bags. The best news is that the Zenbivy Bed weighs only 2.4 lbs., features 700 fill-down, a temperature rating of 25-degrees, and shoulder girths of up to 76 inches.
Backcountry enthusiasts have responded well to the offering. With 22 days to go, more than 260 backers have donated more than $65,000 to bring the Zenbivy sleeping bag into reality.
New backcountry-inspired startup Zenbivy launches Kickstarter crowdfunding campaign to breath life into its flagship product, the Zenbivy Bed, to provide comfort for backpackers and outdoor enthusiasts
“Our design goal with the Zenbivy Bed is to combine the warmth and weight of a mummy bag with the ability to sleep in the same positions that you do at home. Mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Michael Glavin, Zenbivy’s deigner, who has led teams at Sierra Designs, GSI, and MSR that have won 11 Backpacker Magazine Editors’ Choice Awards.
Glavin added, “Through our Kickstarter campaign we aspire to connect and engage with numerous communities to introduce them to the brand and join the Zenbivy family, while harnessing support to bring the product to market.”
The Zenbivy Bed is disrupting the conventional way of sleeping outdoors by bringing you freestyle sleeping – a revolutionary system that meshes comfort over a wide temperature range, natural freedom of movement, and high-quality materials to deliver an experience that’s as close as possible to a good night’s sleep at home. Because it’s warm and light like a mummy bag, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, you will get enjoy a long night rest that will supercharge you to have more fun the next day.
A game-changer in the sleeping bag market, the Zenbivy Bed is designed on the foundation of comfort and moves with you when you want to move, while eliminating the chance for any draft between baffles with its innovative overlapping construction.
The two-piece design features a unique comforter that lies on top of a fitted-sheet and zips into place on top, rather than on the edges – freeing the quilt to spread out or wrap snugly around you without restriction.
So, regardless if you sleep on your stomach, back, or side, the Zenbivy Bed lets you move naturally and effortlessly for a better sleep experience during your adventures – from under the stars in the backcountry to car camping and family road trips.
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Washington, DC – The SEC just released a white paper entitled, U.S. securities-based crowdfunding under Title III of the JOBS Act, which analyzes crowdfunded offerings during the first six months following May 16, 2016 when Title III, Regulation Crowdfunding become official. The SEC’s white paper, which was prepared for Scott Bauguess, the Acting Chief Economist and Acting Director of the Division of Economic and Risk Analysis (DERA), noted that the majority equity crowdfunding offerings to date have not utilized Regulation D as much as predicted.
The white paper does go into great detail about five largest Title III crowdfunding portals based on the number of offerings, which accounted for 71% of the offerings launched during 2016. The five largest Title III crowdfunding sites also accounted for 64% of the total amount of funds raised. And while more 20 crowdfunding sites were listed, most of the offering activity was limited to 25% of active platforms in the Title III crowdfunding marketplace. And, if you ran the numbers for completed offerings, you would see that the top five largest intermediaries accounted for more than 90% of the market share.
The table below low shows the list of the Top Performing Title III Crowdfunding Portals sorted on the number of initiated offerings and then by the target amounts of the initiated offerings, excluding offerings withdrawn as of December 31, 2016.
Many people want to know what the types of Title III crowdfunding campaigns were the most successful. Preferred Equity led the pack at 36%, followed bySimple Agreements for Future Equity at 26%, Debt at 20%, Units at 7%, Convertible Notes at 6% and Miscellaneous accounted for the remaining 5%, which included Revenue Sharing and Membership / LLC Interests.
Another interesting way to look at growing crowdfunding industry is to examine what states launched the most successful Title III Equity Crowdfunding Campaigns. In the table below you can see that California/Silicon Valley launched the most Title III crowdfunding campaigns, followed closely by Texas/Silicon Hills at 19%, New York at 14%, Massachusetts and Illinois tying at 9%, Delaware, Florida, New Jersey, Oregon, and Pennsylvania bringing up the back to the pack, all with 5%.
Because many industry experts have stated their concerns that the SEC’s decision to severely restrict the general solicitation guidelines with regards to advertising their crowdfunding deals to the masses of non-accredited investors, the white paper also took a close look at how many Title III Regulation Crowdfunding Campaigns had previously or subsequently conducted an offering under Regulation D or Regulation A.
As shown in the table below, as of January 15, 2017, approximately 15% of offerings initiated during 2016 (excluding withdrawn offerings) were by issuers that have also reported offerings under Regulation D either before or after the initial crowdfunding filing. And, approximately 3% of issuers have issued Regulation A+ filings as of January 15, 2017.
Among crowdfunding issuers, approximately 12.9% of offerings were by issuers that had filed the first Form D notice prior to the first crowdfunding filing and approximately 2.5% of offerings involved issuers that had filed a Form D notice after the first crowdfunding filing. For about 8.6% of offerings, excluding withdrawn crowdfunding offerings, a Form D filing was made within one calendar year before or after the initial crowdfunding filing. Consistent with their young age, the SEC determined that the majority of the crowdfunding issuers were more likely to be new startups rather than “fallen angels.”
Overall, these results suggest that crowdfunding is attracting issuers that have not extensively used other private offering exemptions, such as Regulation D, which is otherwise a very popular private offering exemption among similarly sized issuers as those initially availing themselves of the Crowdfunding market. The initial evidence is points to the fact that Title III, Regulation Crowdfunding is indeed providing a new source of capital for entrepreneurial and small businesses that may not otherwise have had access to capital through alternative capital raising channels.
The white paper also made a point of covering the following facts and figures.:
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Washington, D.C. – The Securities and Exchange Commission today adopted final rules that modernize how companies can raise money to fund their businesses through intrastate and small offerings while maintaining investor protections.“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.
“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.
The final rules amend Securities Act Rule 147 to modernize the safe harbor under Section 3(a)(11) of the Securities Act, so issuers may continue to use state law exemptions that are conditioned upon compliance with both Section 3(a)(11) and Rule 147. The final rules also establish a new intrastate offering exemption, Securities Act Rule 147A, that further accommodates offers accessible to out-of-state residents and companies that are incorporated or organized out-of-state.
To facilitate capital formation through regional offerings, the final rules amend Rule 504 of Regulation D under the Securities Act to increase the aggregate amount of securities that may be offered and sold from $1 million to $5 million. The rules also apply bad actor disqualifications to Rule 504 offerings to provide additional investor protection, consistent with other rules in Regulation D. In light of the changes to Rule 504, the final rules repeal Rule 505 of Regulation D.
Amended Rule 147 and new Rule 147A will be effective 150 days after publication in the Federal Register. Amended Rule 504 will be effective 60 days after publication in the Federal Register. The repeal of Rule 505 will be effective 180 days after publication in the Federal Register.
The adoption of new Rule 147A and the amendments to Securities Act Rule 147 would update and modernize the existing intrastate offering framework that permits companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.
Amended Rule 147 would remain a safe harbor under Section 3(a)(11) of the Securities Act, so that issuers may continue to use the rule for securities offerings relying on current state law exemptions. New Rule 147A would be substantially identical to Rule 147 except that it would allow offers to be accessible to out-of-state residents and for companies to be incorporated or organized out-of-state.
Both new Rule 147A and amended Rule 147 would include the following provisions:
Rule 504 of Regulation D is an exemption from registration under the Securities Act for offers and sales of up to $1 million of securities in a 12-month period, provided that the issuer is not an Exchange Act reporting company, investment company, or blank check company. The rule also imposes certain conditions on the offers and sales, with limited exceptions made for offers and sales made in accordance with specified types of state registration provisions and exemptions. The amendments to Rule 504 would retain the existing framework, while increasing the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualifying certain bad actors from participation in Rule 504 offerings. The final rules also would repeal Rule 505, which permits offerings of up to $5 million annually that must be sold solely to accredited investors or no more than 35 non-accredited investors.
The Commission adopted Rule 147 in 1974 as a safe harbor to a statutory intrastate exemption, Section 3(a)(11), which was included in the Securities Act upon its adoption in 1933. Commenters, market participants and state regulators have indicated that the combined effect of the statutory limitation on offers to persons residing in the same state or territory as the issuer and the prescriptive eligibility requirements of Rule 147 limit the availability of the exemption for companies that would otherwise conduct intrastate offerings.
The $1 million aggregate offering limit in Rule 504 has been in place since 1988.
Amended Rule 147 and new Rule 147A would become effective 150 days after publication in the Federal Register. Amended Rule 504 would become effective 60 days after publication in the Federal Register. The repeal of Rule 505 would become effective 180 days after publication in the Federal Register.
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
San Francisco, California – The IPAmediagroup announced the official launch date of www.420fundme.com, a highly anticipated crowdfunding platform to crowdfunding for cannabis, marijuana and weed related projects. The site launch is set for September 15th and will enable individuals, groups and businesses to fund a project or venture by raising monetary contributions from individuals online.
420FundMe.com Launched a highly anticipated platform for crowdfunding cannabis, marijuana, and weed-related projects, startups and business expansion
Aimed at cannabis related ancillary companies, which are not directly involved in the actual growing or selling of cannabis, 420fundme focuses on individuals that are bringing unique new products to the industry. Working within a potential $100 billion industry, according to Economist.com, since August 1st the site prelaunch has allowed registration for new projects to be listed on launch day.
“We have beat all expectations and are already seeing a large influx of highly exceptional new products that are simply going to change the industry,” Jon Greene, 420FundMe’s Chief Operating Officer confirms. “From lighting, security, paraphernalia, and grow products to research, genetics, publications and even real estate services as well as a number of artists, websites, glassblowers, and even filmmakers we can already see we created a necessary platform that is going to be well used.”
Centered on making certain each and every campaign is a success, 420fundme has implemented a number of unique solutions that are not only new to the cannabis industry but also new to crowdfunding and alternative financing. This includes facilitating inline promotional abilities and applying third-party partnerships directly through the platform.
With uninterrupted connections from the project page any campaign has direct access to high quality third-party marketing, publicity, advertising, and media services as well as packaging and branding services and solutions.
“It is a seamless partnership that will enable every campaign to create success at the same time providing our partners and advertisers a huge new market,” Greene added.
Visit 420FundMe.com to pre-register your project and to find out more about how to utilize crowdfunding to raise money to launch your cannabis, marijuana or weed related business or how to sponsor a campaign, become a partner, and explore advertising opportunities.
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Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.
One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.
“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”
“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.
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(512) 627-6622
@Crowdfunding_PR
Seattle, Washington – Boutique investment banking firm, Merit Harbor Group, now offers expanded capital requisition and crowdfunding assistance ahead of the full release of Title III crowdfunding. The firm, which provides a myriad of expert consulting services to startups, growth and established businesses, is positioning itself to be a market leader in some of the new equity crowdfunding rules and regulations.
“As we get closer to the full implementation of Title III equity crowdfunding, our team is gearing up to assist companies in raising the capital they need,” says company Director, Nate Nead. Title III equity crowdfunding, which allows small businesses to raise a maximum of a million dollars in any given twelve-month period, is on the firm’s radar as another method available for smaller companies seeking access to capital.
Equity crowdfunding, an alternative financing medium for small business, allows companies seeking capital to source it through individual investors on portals built for the purpose of information and promotion. The company maintains its own proprietary list of both accredited and non-accredited investors who have expressed keen interest in seeing available deals from real estate to software. The company also maintains key relationships with other equity crowdfunding portals where companies can syndicate for broader exposure.
“We are excited about the partnerships we have formed with other portals and we are confident these alliances will provide a great benefit to our crowdfunding clients who are seeking to raise capital,” says Nead. While the company acts as a traditional investment bank, advising middle-market clients on merger and acquisition transactions, the firm’s and its principals and investment bankers see the wisdom in marrying crowdfunding with traditional middle market business finance. “We are confident that crowdfunding and traditional business finance are not mutually exclusive. While it may take some time for the two to play well together, we are hoping to be able to assist when that marriage becomes more real,” he says.
Merit Harbor Group is a middle market investment bank with offices in multiple cities across the United States. The company provides merger, acquisition and capital raising assistance to post-revenue startups and growing companies across nearly every market sector. The company assists promising companies in structured growth before a meaningful exit via merger or acquisition. The company’s licensed investment bankers in Seattle, Portland, Las Vegas, Phoenix and Portland.
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(512) 627-6622
@Crowdfunding_PR
The Securities and Exchange Commission is considering whether to propose amendments to Securities Act Rule 147 and Rule 504 of Regulation D. The proposed amendments would be part of the Commission’s efforts to assist smaller companies with capital formation consistent with its investor protection mission.
The proposed amendments would modernize Rule 147 to permit companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level. The proposed amendments to Rule 147 would, among other things:
The proposed amendments to Rule 504 of Regulation D would increase the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualify certain bad actors from participation in Rule 504 offerings. The proposed rules would facilitate capital formation and increase investor protection in such offerings.
Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.
Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns
One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.
“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”
“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.
# # #
(512) 627-6622
@Crowdfunding_PR
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