Press Kits

© Front Page PR

How to Build a Press Kit Full of Crowdfunding Content


By Robert Hoskins

One of the most important things that every company should have is a well-written, well-stocked Press Kit or Press Room. A Press Room serves as an online press kit that should contain everything a reporter needs to write up a news brief or an entire feature article on your company.

Always include press releases, company backgrounders, FAQ sheets, logos, executive photos and bios, product shots, executive quotes and news briefs and byline articles that reporters/bloggers can cut and paste as needed.

The more information you provide, the easier it is for a reporter to write up a story.

Hear is a quick outline of what the basic press kit should contain:

Press Releases:

Press releases should be 400-800 words and answer at a minimum who, what, where, why, how much it costs and how it works. PR contact information is mandatory.Press Release #1

  • Press Release #1
  • Press Release #2

Recent News Coverage:

  • News Story #1
  • News Story #2

News Reporters Can Use:

  • Company Backgrounder
  • 100-word – News Brief
  • 400-words – Short News Story
  • 800-words – Topic 1
  • 800-words – Topic 2
  • 800-words – Topic 3

Recent Industry Research Reports:

  • Research Report #1
  • White Paper #2

Executive Bios:

  • Executive Bio #1
  • Executive Bio #1

Other Subject Matter Experts:

  • Expert #1 – List all of your subject matter experts that have been media trained.
  • Expert #2

Frequently Asked Questions:

  • FAQ Sheet #1

Photos/Graphics:

  • Executive Head Shots
  • Headquarter Sign/Building
  • Logos/Graphics
  • Product Shots

Upcoming Speaking Engagements:

  • Event #1 – TBD
  • Event #2 – TBD

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Tags: Press Kit

Tags: AdvertisingBlogsBudgetsCalls-to-ActionCompetitive AnalysisConversion RatesCopy WritingCrowdfunding ProfilesDistribution ChannelsEmail MarketingEvent MarketingFAQ SheetsFunding GoalsManagement TeamsMedia RelationsPerks/RewardsPitch VideosPress RoomPress KitsPress ReleasesProduct TestingSEO KeywordsSocial MediaTarget Audience

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