Tag Archives: Crowdfunding PR

YouCaring.com Acquires GiveForward.com to Create World’s Largest Portal for Crowdfunding Critical Personal, Medical Expenses and Charitable Causes

1 Apr

Combined the two leading donation-based crowdfunding sites have raised over $750 million and have created the world’s largest free donation crowdfunding site

By Robert Hoskins

San Francisco, California  – YouCaring announced that it has acquired GiveForward. GiveForward has been a pioneer in crowdfunding medical expenses for individuals and has helped people raise nearly $200 million. Combined with YouCaring, which has helped people around the world raise over $550 million for critical personal, medical, and charitable causes, this acquisition will expand YouCaring’s fundraising and donor reach.

Combined the two leading donation-based Crowdfunding Sites have raised over over $750 Million and are now the world's largest free crowdfunding site

Combined the two leading donation-based Crowdfunding Sites have raised over $750 Million and have created the world’s largest free donation crowdfunding site

For the GiveForward community, YouCaring offers an optimized on-site experience, robust marketing tools for fundraisers, real-time customer support, and the ability to reach a donor pool of six million. GiveForward users can expect increased campaign performance and an expanded customer support system to meet their fundraising goals.

Unlike other crowdfunding sites, YouCaring does not charge fundraisers a fee to raise money on the platform and relies on voluntary donations from donors to fund their operations. As a Certified B Corporation®, YouCaring is committed to advancing social good and adheres to strict standards for consumer advocacy.

“We’re excited to welcome GiveForward users to the YouCaring community. GiveForward has been a leader in medical crowdfunding for nearly a decade,” said Dan Saper, YouCaring’s CEO. “With health care costs continuing to rise for consumers, building a platform that can help relieve that stress is critically important to us. The GiveForward brand and what it stands for couldn’t be more aligned with who we are and what we do here at YouCaring.”

Desiree Vargas Wrigley, a co-founder of GiveForward, added, “We started GiveForward to help change the way people care about each other. We’re happy to see that vision expanded to the tremendous global community of supporters YouCaring has built.”

YouCaring focuses on Compassionate Crowdfunding™ and believes that no one should have to face hardship alone. Their community of worldwide donors is more than six million strong, and to date, have raised over $550 million. The company does not charge platform fees to fundraise, and like its fundraisers, relies on donations from generous supporters to finance its operation.

GiveForward has been a leader in medical crowdfunding. Since inception in 2008, GiveForward has raised nearly $200 million for people in need, and has empowered 270,000 people to raise money for their causes.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

Titan Note Earns more than $500k with Four Days to Go via Perks-Based Indiegogo Crowdfunding Campaign

31 Mar

Titan Note’s innovative technology promises to make pen and paper a thing of the past for taking notes in school and office environments

 By Robert Hoskins

Malmo, Sweden – Titan Note, the pocket-sized transcription device, has passed their most recent stretch goal of $500,000. Titan Note is a groundbreaking device that will forever change the way someone take notes. Since the beginning of time, people have taken notes by hand. Titan Note paves the way for the future and it is giant leap forward in a field that has not seen much progress. Titan Note uses cutting edge speech recognition that records audio by multiple microphones. It is equipped with advanced voice biometrics to identify who is speaking. It’s sleek and simple design is portable, water resistant, and now comes in a variety of colors.

Titan Note allows students around the world can now spend their time focusing in class, rather than taking notes that cause distraction

Titan Note allows students around the world can now spend their time focusing in class, rather than taking notes that cause distraction

“Titan Note is a device that millions of people will benefit from. Students around the world can now spend their time focusing in class, rather than taking notes that cause distraction,” Titan Note CEO Erik Jansson said. “We’re very proud to announce new features for Titan Note and continue to perfect the device.”

Titan Note transcribes in real-time, so there is minimal delay between recording and transcription. Titan Note’s application allows users to edit and add information as the transcription is rolling in. The word error rate for Titan Note is roughly the same as human transcription, so there is little need to go into the Titan Note application and edit. Titan Note can decipher between multiple speakers in a large lecture hall or office and is effective up to 70 feet. Titan Note is equipped with noise-canceling microphones combined with noise-canceling algorithms to filter out background noise and improve the accuracy.

On Indiegogo, Titan Note began with a goal of $35,000, which was quickly surpassed over only a couple of days. After fully funding, Titan Note announced a new goal of $150,000 then they were onto another goal of $250,000, which was rapidly reached. After that exciting jump, Titan Note was onto their next goal of $500,000. By reaching this stretch goal, the campaign has unlocked two new colors, genius green and success yellow.

Titan Note’s technology has incorporated extra features to make note-taking more fun. Titan Note is also endowed with a Bluetooth speaker that is able to play music through the Titan Note Application. The application will be available for free on Android and iOS. In addition, the device doubles as a power bank for any USB compatible charger. To ensure Titan Note is never left behind, it is equipped with an anti-lost system that will alert the user via the Titan Note app.

Titan Note created their first hardware prototype almost a year ago and are working hard to add more languages into the device’s translation capabilities. The team at Titan Note is thrilled to announce their new stretch goal of $1,000,000. They will be updating the device with new features and colors and will be introducing Savvy Silver and Focus Blue as two new color options. Two new features will include being able to upload old recordings to the app for transcription and getting timestamps to see how long each person has been talking.

Titan Note is currently being sold for $80 on Indiegogo. To learn more about Titan Note or to pre-order, visit bit.ly/TitanNoteIGG.

When Titan Note CEO, Erik Jansson, was in college and university, many complained that it was hard to listen and take notes at the same time. It was then he realized that there had to be a better way. It was then he got to work developing a more advanced and accurate method of taking notes. Jansson has a goal to save people time, headache and missed information with the introduction of Titan Note.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

Mortar Capital Launches New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

23 Mar

Mortar anticipates the equity crowdfunding fund will acquire 3 to 4 assets over the next 12 to 18 months, and estimates annual total returns for the Mortar Growth Fund I to be 18% to 24%+ over the hold period

By Robert Hoskins

New York, NY – Mortar Capital Management, LLC, a New York-based real estate development firm has launched its Mortar Growth Fund on RealCrowd.com, an equity crowdfunding platform for the residential and commercial real estate industry. Mortar is raising equity — the fund beginning at $100,000 for each accredited investor — offering IRA and 1031 exchange options as well.

Previously, Mortar had directed its offerings to past investors and their extended networks. Promoting the Mortar Growth Fund through RealCrowd allows a more widespread group of investors the opportunity to invest in New York City development.

Mortar anticipates the fund will acquire 3 to 4 assets over the next 12 to 18 months, and estimates annual total returns for the Mortar Growth Fund I to be 18% to 24%+ over the hold period.

Mortar Capital Launches New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

View the Mortar Growth Fund I Listing Here

“Working with RealCrowd helps us introduce New York City investment exposure to investors outside of the region,” says Anthony Morena, principal of Mortar Capital Management.

Mortar Growth Fund invests in New York City residential real estate through both ground-up development and property rehabilitation. By leveraging years of development experience with on-the-ground market insight, Mortar Growth Fund capitalizes on underserved and growing residential markets in NYC.

Mortar Capital Management LLC represents a premier real estate development and investment management team with over 30 years of collective experience and expertise in construction, real estate development, investments and management.

Over the last 15 years, Mortar’s team has worked on various successfully completed real estate projects in the New York City area. Mortar’s team represents the skill sets of developers, architects, deal originators, construction managers and private investors with projects that have generated returns on both a rental and sales basis.

RealCrowd is one of the industry’s most active online luxury residential and commercial real estate marketplaces that provides investors with direct access to institutional quality investment opportunities without any fees, increasing both access and returns.

RealCrowd does this by providing institutional real estate companies (sponsors) with the technology that makes it easy for them to partner with a much larger pool of investors, resulting in significantly lower investment minimums and a better diversified portfolio of investments.

The platform enables sponsors to reduce transaction timelines, efficiently reach a network of millions of investors, and automate every aspect of investor and transaction management.

RealCrowd’s team is comprised of real estate industry professionals with over 30 years and $5 billion of combined transactional experience.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

SEC Issues Progress Report on United States Title III Equity Crowdfunding Growth Rate

15 Mar

Approximately 163 separate offerings were filed by 156 issuers, seeking a total of approximately $18 million

By Robert Hoskins

Washington, DC – The SEC just released a white paper entitled, U.S. securities-based crowdfunding under Title III of the JOBS Act, which analyzes crowdfunded offerings during the first six months following May 16, 2016 when Title III, Regulation Crowdfunding become official. The SEC’s white paper, which was prepared for Scott Bauguess, the Acting Chief Economist and Acting Director of the Division of Economic and Risk Analysis (DERA), noted that the majority equity crowdfunding offerings to date have not utilized Regulation D as much as predicted.

Top 20 Title III Equity Crowdfunding Sites in U.S.

The white paper does go into great detail about five largest Title III crowdfunding portals based on the number of offerings, which accounted for 71% of the offerings launched during 2016.  The five largest Title III crowdfunding sites  also accounted for 64% of the total amount of funds raised. And while more 20 crowdfunding sites were listed, most of the offering activity was limited to 25% of active platforms in the Title III crowdfunding marketplace. And, if you ran the numbers for completed offerings, you would see that the top five largest intermediaries accounted for more than 90% of the market share.

The table below low shows the list of the Top Performing Title III Crowdfunding Portals sorted on the number of initiated offerings and then by the target amounts of the initiated offerings, excluding offerings withdrawn as of December 31, 2016.

Top 20 Title III Equity Crowdfunding Sites Ranked by Number of Offerings

Top 20 Title III Equity Crowdfunding Sites Ranked by Number of Offerings

 

Most Successful Types of Title III Equity Crowdfunding Campaigns

Many people want to know what the types of Title III crowdfunding campaigns were the most successful. Preferred Equity led the pack at 36%, followed bySimple Agreements for Future Equity at 26%, Debt at 20%, Units at 7%, Convertible Notes at 6% and Miscellaneous accounted for the remaining 5%, which included Revenue Sharing and Membership / LLC Interests.

Distribution of Title III Equity Crowdfunding Offerings

Distribution of Title III Equity Crowdfunding Offerings

 

Top States for Launching Title III Equity Crowdfunding Campaigns

Another interesting way to look at growing crowdfunding industry is to examine what states launched the most successful Title III Equity Crowdfunding Campaigns.  In the table below you can see that California/Silicon Valley launched the most Title III crowdfunding campaigns, followed closely by Texas/Silicon Hills at 19%, New York at 14%, Massachusetts and Illinois tying at 9%, Delaware, Florida, New Jersey, Oregon, and Pennsylvania bringing up the back to the pack, all with 5%.

Geographic Distribution of Title III Equity Crowdfunding

States with the Most Title III Equity Crowdfunding Campaigns

 

How Many Reg. D and Title IV, Reg. A+ Crowdfunding Offerings Result?

Because many industry experts have stated their concerns that the SEC’s decision to severely restrict the general solicitation guidelines with regards to advertising their crowdfunding deals to the masses of non-accredited investors, the white paper also took a close look at how many Title III Regulation Crowdfunding Campaigns had previously or subsequently conducted an offering under Regulation D or Regulation A.

As shown in the table below, as of January 15, 2017, approximately 15% of offerings initiated during 2016 (excluding withdrawn offerings) were by issuers that have also reported offerings under Regulation D either before or after the initial crowdfunding filing. And, approximately 3% of issuers have issued Regulation A+ filings as of January 15, 2017.

Among crowdfunding issuers, approximately 12.9% of offerings were by issuers that had filed the first Form D notice prior to the first crowdfunding filing and approximately 2.5% of offerings involved issuers that had filed a Form D notice after the first crowdfunding filing. For about 8.6% of offerings, excluding withdrawn crowdfunding offerings, a Form D filing was made within one calendar year before or after the initial crowdfunding filing. Consistent with their young age, the SEC determined that the majority of the crowdfunding issuers were more likely to be new startups rather than “fallen angels.”

Overall, these results suggest that crowdfunding is attracting issuers that have not extensively used other private offering exemptions, such as Regulation D, which is otherwise a very popular private offering exemption among similarly sized issuers as those initially availing themselves of the Crowdfunding market. The initial evidence is points to the fact that Title III, Regulation Crowdfunding is indeed providing a new source of capital for entrepreneurial and small businesses that may not otherwise have had access to capital through alternative capital raising channels.

Form D and Title IV, Reg A+ Equity Crowdfunding Offerings

Form D and Title IV, Reg A+ Equity Crowdfunding Offerings

 

The white paper also made a point of covering the following facts and figures.:

  • There were 163 separate offerings by 156 issuers, seeking a total of approximately $18 million, excluding withdrawn offerings. The median offering amount was $53,000 and the average offering amount was approximately $110,000. However, almost all of the offerings accepted over-subscriptions up to a higher amount (typically close to $1 million) for a total amount of approximately $101 million.
  • As of January 15, 2017, approximately $10 million in proceeds was raised in 33 offerings by issuers filing a Form C-U. The median amount raised in these offerings was $171,000 and the average amount raised was approximately $303,000.
  • For offerings initiated in 2016, were withdrawn by issuers or associated with an intermediary whose FINRA membership was terminated and funding portal registration withdrawn. These offerings sought a total of approximately $2.3 million (approximately $19.5 million if over-subscriptions are included).
  • Most of the offerings solicited in all states.
  • The most popular type of security was equity, followed by “simple agreements for future equity” and debt.
  • The most popular state of incorporation for issuers was Delaware and the most popular principal place of business for issuers was California.
  • The median issuer had under $50,000 in assets, under $5,000 in cash, $10,000 in debt, no revenues, and three employees. Approximately 40% of the issuers reported positive revenue and approximately 9% of the issuers reported a net profit in the most recent fiscal year. Among the issuers that reported non-zero assets in the prior fiscal year, the median growth rate was approximately 15%.
  • 21 intermediaries, including 13 funding portals and 8 broker-dealers, were involved in the offerings. As of December 31, 2016, funding portals have registered with the SEC and FINRA and one funding portal had its FINRA membership terminated and withdrew its SEC registration. The median intermediary percentage fee was 5%, and intermediaries took a financial interest in the issuer in approximately 16% of the offerings.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Top 10 Equity Crowdfunding Investment Opportunities for Startups Revealed at 2017 OurCrowd Global Investor Summit in Jerusalem, Israel

27 Feb

OurCrowd Global Investor Summit Reveals Top 10 Trending Equity Crowdfunding Investment Opportunities in Jerusalem for Global Angel, Seed-Stage and Venture Capital Investment Firms 

By Robert Hoskins

OurCrowd Global Investor Summit Reveals Top 10 Trending Equity Crowdfunding Investment Opportunities

OurCrowd Investor Summit Reveals Top 10 Trending Equity Crowdfunding Investment Opportunities

Jerusalem, Israel – OurCrowd made history in the crowdfunding industry and hosted the biggest equity crowdfunding investment summit ever held in Israel called the “Startup Nation.” With more than 6,000 guests from 82 countries attending, including startups, venture capitalists and strategic investors, the event was packed with entertainment, excitement and information to capture a real vision for the future in Israel. Also in attendance were over 200 multinational corporations including Honda, Innogy, GE, Shell, Intuit, Microsoft, and Samsung Ventures.

Click here to watch more videos or Click here to see more event photos!

Over the past 12 months of working with leading ag-tech, auto-tech, bio-tech, drone-tech, fin-tech, high-tech, security-tech, space-tech and virtual-tech startups, OurCrowd has identified its top 10 investment opportunity categories of global startups and entrepreneurs equity crowdfunding that investors should be researching and considering for equity investments during 2017:

Top 10 Equity Investment Opportunities

1. Artificial Intelligence and Machine Learning Go Mainstream
2. Seeing Is Believing: VR and AR Become a Critical Business Tool
3. Obey the Sound of My Voice: Voice-Driven Apps Filter Out the Noise
4. Apples and Oranges: AgTech Disrupts the World’s Oldest Industry
5. Industrial and Agricultural Drones Take Off
6. Is That a Doctor in Your Pocket? Digital Revolutionizes Healthcare
7. Here, There, Everywhere: Blockchain Applications Finally Take Hold
8. Boldly Going Where No Company Has Gone Before: SpaceTech
9. Cybersecurity for Critical Infrastructure Becomes Critical
10. Autonomous Driving Picks Up Speed

1. Artificial Intelligence/Machine Learning Go Mainstream

Driven by exponentially faster computing power and cloud computing, “teaching machines” is becoming easier and more scalable, enabling AI to go mainstream across a wide range of industries: including consumer marketing and retail, entertainment, digital health, and newer areas like autonomous driving and advanced robotics.

We are most excited by companies building applications which solve real world problems, applying AI in areas that can truly have an impact on the quality of our lives.

2. VR and AR Become Critical Business Tools

Did you know that in operating rooms across the US, brain surgeons are already using Virtual Reality (VR) to rehearse and simulate surgery in order to be more effective?  VR and Augmented Reality (AR) is not just about show business, entertainment, and 3D gaming, but also about saving lives, industrial solutions, and infrastructure.

In our view, VR and AR are about to go mainstream and will be used across a wide range of sectors from sports analytics to building airplane wings. These are definitely interesting technologies to keep an eye on!

3. Voice-Driven Apps Filter Out Background Noise

Have you ever tried using Siri in a car going over 50 KPH?  Or talking to Alexa with the kids making noise in the background? Good Luck! As we all know it does not work.

However, we believe the era of voice driven computing is coming. In the last 10 years, we have moved from primarily using keyboards to swiping and using touch-screens. OurCrowd believes that in the next five years we will move to talking to our devices as the primary mode of man – machine communication.

Core voice recognition software has become almost perfect at understanding the human voice and getting our words correct. The missing ingredient is its ability to enable our machines to get a clear signal and cancel background noise so that Siri really can HEAR what we are saying.

We are excited about companies finding innovative ways of making this happen.

4. Ag-Tech Disrupts the World’s Oldest Industry – Farming

As we all know, the world oldest industry has not been known for its technological flexibility. However, these days we witness the blooming of Agriculture-related technologies for different reasons.

Traditionally farming is a family owned business and we now see how second generation of farmers are much more techie and open to adopt advanced farming technologies. In addition, the last two years have seen mass consolidation between leading players in AgTech creating deep pockets and a big appetite for acquisitions.

5. Industrial and Agricultural Drones Take Off

Over the past couple of years, we have heard a lot (maybe too much) buzz about Amazon using drones to deliver packages to your doorstep or bring you fast food on demand.

While this is fun, we think the most interesting and profitable uses of drone technologies lie within industrial and agricultural markets.

Drones are already playing critical roles in facility security, mining, oil and gas exploration, crop protection and surveying landmass. Building industrial scale drones, which are robust and reliable is difficult and challenging, but companies that can meet that challenge are where we want to focus.

6. Digital Healthcare Puts a Doctor in Your Pocket

As much as we try not to overuse this term, artificial intelligence is actually a powerful factor in the rapidly growing digital health sector. Letting us crunch old data sets from electronic medical records all the way to data collected from wearables will increase our quality of life and perhaps even prevent deaths.

Similarly, computer vision and machine learning are enabling companies to extract new insights and diagnostics from images.

7. Blockchain Applications Finally Take Hold

Timing is everything! In the buzzword competition of 2016, blockchain was the hands down winner.   Since then there have been fits and starts for this important financial technology. Many VCs have been disappointed with their investments in this sector; however, we think now is the time to take a fresh look, as this technology matures and evolves beyond Bitcoin across multiple applications such as: sharing economy, data security, logistics, and of course, banking and finance.

8. SpaceTech Goes Where No One has Gone Before

We are thrilled to see that a sector dominated by governments and states is now opening up to private ventures. NSLComm is inspiring entrepreneurs to aim high. We now see prestigious VC funds building space portfolios and enabling these ventures to take off.

In term of funding needs, what used to be super-expensive is becoming much more affordable, with standardization of hardware protocols as well as general cost reductions of consumer electronics. Satellites can now be built and launched for less than half a million dollars, creating exciting opportunities to commercialize the technology.

9. Cyber Security for Infrastructure Becomes Critical

Are you worried about your car getting hacked? How about cyber criminals sneaking in through your air conditioner or refrigerator?  Well we are too! Cybersecurity is not new; and in fact, the investing landscape is quite crowded, and the playing field is highly competitive.

But we believe the key shift for investing in the next few years will be a move from protecting IT infrastructure to protecting all infrastructure. We are excited about companies that are designing full-proof solutions to protect everything from automobiles to electric grids and everything in between.

10. Autonomous Driving Picks Up Speed

Did you really think we were going to finish this top-10 list without mentioning the most overhyped tech trend?  We all know that autonomous driving is coming, but the question is when?  Should we still pay for our kids to get drivers licenses?

Thanks to core technology expertise and industry-leading companies such as Waze and Mobileye, Israel has become a global hub of automotive innovation. Now that we have a direct flight to Boston and Silicon Valley; our #1 prediction is that the next one will be direct to Detroit.

OurCrowd is one of the world’s leading global equity crowdfunding platforms for accredited investors. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital, and brings companies to its accredited membership of global investors. OurCrowd provides post-investment support to its portfolio companies, assigns industry experts as mentors, and takes board seats. The OurCrowd community of almost 17,000 investors from over 110 countries has invested over $400M into 110 portfolio companies and funds. OurCrowd already has thirteen exits to date, two IPO’s and eleven acquisitions.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

21 Feb

ArborCrowd Enables Individual Investors to Co-Invest with Real Estate Sponsors on High Caliber Investment Properties

By Robert Hoskins

Huntsville, Alabama – ArborCrowd, an online commercial real estate company, announced a new real estate investment opportunity that is open to accredited investors. Known as the “Southern States Multifamily Portfolio,” this latest offering features three multifamily properties in Alabama and Mississippi.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Investors

ArborCrowd has provided the public with exclusive multifamily investment properties in New York City. The company is now expanding its reach into new metro areas across the country in order to provide diversified investment opportunities to the public.

Unlike many other crowdfunding marketplaces, ArborCrowd provides greater transparency about each investment opportunity. Investors have access to documents and deal specifics — including market reports, property details, financial projections and business plan timelines — necessary to make an informed decision. The entire investment process and access to all the resources are available online.

“ArborCrowd is a real estate company first and foremost, and was built because of our institutional experience — this means we know the right deal-makers and we know how to source the best investment properties,” said Ivan Kaufman, Co-founder and CEO, ArborCrowd. “ArborCrowd breaks down the barriers to real estate investing. We do this by giving people the opportunity to co-invest with sponsors who have a significant amount of equity in the deal.”

Southern States Multifamily Portfolio Highlights
The $24.4 million Southern States Multifamily Portfolio was acquired in November 2016 by Varden Capital Properties, LLC (“Sponsor” or “VCP”) as a value-add repositioning. ArborCrowd investors have the opportunity to own a piece of a $2 million equity stake in the Portfolio with a targeted 17 percent to 20 percent Internal Rate of Return (IRR) and a targeted investment hold period of two to three years.

“ArborCrowd has established a unique investment model that has already generated cash distributions for our investors,” said Adam Kaufman, Co-founder and Managing Director, ArborCrowd. “It starts with selecting the right sponsor, who has the savvy insights into properties that can yield attractive returns. The Southern States Portfolio fits this sweet spot and may attract investors who want a shorter investment period than a typical direct real estate investment.”

VCP has extensive experience in commercial real estate with a focus on multifamily acquisitions in the southern and southeastern United States. The Sponsor currently owns 40 properties, has sold more than 42 properties, and has acquired 82 apartment assets valued at approximately $1 billion.

The Southern States Portfolio consists of 607 rental units across three properties located in Huntsville, AL and Robinsonville, MS. The properties in the Portfolio were acquired concurrently by the Sponsor. Combining these assets into a single portfolio may produce several key benefits for ArborCrowd Investors:

  • Market Diversity: Investing in multiple markets balances varying economic drivers for each property and reduces potential risk.
  • Low Cost Basis: By acquiring the properties together at an attractive cost basis, VCP is able to be competitive on rental rates while making the necessary improvements to increase occupancy and realize significant profit through the eventual sale of the Portfolio.
  • Short Hold Period: A simple business plan provides for a short projected hold period. Early cash distributions for investors are expected because of the potential to quickly reposition multiple assets.

Another key factor in successful commercial real estate investment is understanding the rental demand and opportunity.

Huntsville is the largest city within northern Alabama’s metro area – an economy that outperforms Alabama as a whole, according the Nielson Company. From 2005 to 2015, employment in the metro area rose by 21,000 jobs — a 10.4 percent increase. The average asking rent in the Huntsville metro area reached $695 per unit in 2016, a 10 percent increase from 2012, according to commercial real estate research firm Reis.

Robinsonville is a short 30-minute drive from the diversified economy of Memphis, TN, making it an attractive rental opportunity. Legalization of dockside gaming in 1990 brought dramatic economic change for Robinsonville. The city’s Tunica casinos and resorts employ about 5,500 people and generated revenue that exceeded $649 million in 2015. From 2000 to 2016, population within five miles of the property increased to nearly 63 percent and is attributed to industrial and residential development.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things with Crowdfunding

20 Feb

Entrepreneurs to Get Free Access to IBM’s Watson IoT Platform and Discounts on Cloud Services

By Robert Hoskins

Munich, Germany – IBM (NYSE: IBM) announced a partnership with Indiegogo and Arrow Electronics (NYSE: ARW) to help bring new Internet of Things (IoT) ideas to life. This collaboration brings IBM’s Watson IoT platform and cloud services together with ideation to production services from Arrow Electronics and Indiegogo – the world’s largest crowd sourced funding platform with more than $1.1 billion raised.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

Now, qualified Indiegogo entrepreneurs will have no-charge access to IBM Watson IoT Platform via Bluemix for an unlimited amount of time, giving them access to more than 160 industry-leading cloud services to incorporate ready-to-use capabilities, such as artificial intelligence, Blockchain, advanced data analytics and cyber security into their latest IoT inventions. In addition, qualified startups will have access to IBM’s global network of technical and industry expertise, education, mentoring and enterprise customers and business partners, all of which can help to bring new and innovative IoT products to market quickly.

“We’re very excited to be partnering with Arrow and IBM to help entrepreneurs bring their wildest IoT dreams to life,” said David Mandelbrot, CEO of Indiegogo. “We know that fundraising is only one piece of the entrepreneurial puzzle, and by working together with IBM and Arrow we’ll be able to continue making it easier for entrepreneurs to bring their ideas all the way from concept to market.”

Experts predict that by 2022, the IoT landscape will be worth $14.2 trillion.1 A critical driver to this growth will be entrepreneurs and early-stage businesses which, while armed with ideas, lack the resources and skills to develop these next-generation IoT innovations and bring them to market.

Early examples of Arrow Certified Indiegogo IoT startup projects include:

  • Fitly, which created Smart Plate, the first intelligent nutrition platform that instantly analyzes and tracks what you eat. An industry first, Smart Plate was developed with support from Arrow and IBM Cloud, and was successfully funded on Indiegogo.
  • PlayDate, a startup that launched on Indiegogo, created the first smart ball for pets that lets owners interact with their dogs and cats from anywhere in the world. The PlayDate team ran the highest grossing pet tech crowdfunding campaign to date, but used Indiegogo for much more than just funding. They were one of the first campaigns to get Arrow-certified, a badge of approval on their manufacturing plans, and they received $100,000 in flash funding as well as engineering design support. “Arrow and Indiegogo’s support was incredibly valuable,” said Kevin Li, CEO at PlayDate. “Our campaign with Indiegogo opened doors with partners and acted as market validation for investors. Indiegogo and Arrow partnering with IBM will be a huge benefit for entrepreneurs using the platform.”

Through this partnership, IBM, Indiegogo and Arrow are removing key barriers and providing the expertise, resources and funding that entrepreneurs need to develop innovative new connected products and quickly and cost-effectively bring them to market. Combining IBM’s powerful cognitive capabilities with Indiegogo’s entrepreneur platform and Arrow’s end-to-end technology design and production expertise will rapidly increase the volume and quality of IoT devices in market and help fuel a new generation of entrepreneurs.

“Entrepreneurs and startups play a vital role in creating the next generation of businesses – their drive, innovation and passion for bringing new ideas to life is particularly important in building the IoT,” said Harriet Green, General Manager Watson IoT. “We are thrilled to partner with Indiegogo and Arrow Electronics to accelerate IoT innovation and development around the world working hand in hand with some of the best and brightest entrepreneurs, developers and startups to build an even better IoT.”

In addition to IBM’s benefits, Arrow provides qualified Indiegogo campaigns with up to $500,000 in benefits, such as component parts, online product design and prototyping tools, comprehensive technical reviews with Arrow engineers, manufacturing and supply chain services and sustainable recycling. As the only global technology company capable of providing comprehensive, sensor-to-sensor, full IoT product lifecycle solutions, Arrow is uniquely positioned to guide the biggest names in technology, and startups and makers alike, along their IoT production journey.

“IBM will take our groundbreaking collaboration with Indiegogo to a whole new level, helping us reach more entrepreneurs and get their innovative products to market quickly and cost-effectively,” said Arrow’s Chief Digital Officer Matt Anderson. “As one of the world’s largest providers of electronic and IT products and services in the world, Arrow has the breadth of resources and depth of expertise to successfully shepherd promising entrepreneurs along their path to market. Arrow engineers around the world are eager to collaborate with Indiegogo entrepreneurs on cutting-edge tech designs that incorporate the best that IBM’s Watson IoT and cloud services have to offer.”

IBM made the announcement at its first-ever Genius of Things Summit at the company’s Watson IoT headquarters in Munich, where customers, partners and influencers gathered to examine how Watson clients are implementing IoT solutions that drive exceptional outcomes. Around the globe, IBM is working with more than 6,000 clients, across industries, to help them truly realize the benefits of IoT. For more information, please visit:on IBM Watson IoT

Originally launched as a crowdfunding platform, Indiegogo is the place for entrepreneurs to move their ideas quickly from concept to market. Entrepreneurs on Indiegogo are able to showcase their ideas directly to users, take orders for products early in their lifecycle and ultimately build direct relationships with their first customers. Indiegogo is the platform of choice for early stage entrepreneurs and the creative teams of some of the most successful consumer product companies in the world. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

New SEC Rules Allow Companies to Raise Up to $5 Million for Businesses Incorporated Out of State as well as from Investors Who Live Out of State

28 Oct

SEC Adopts New Securities Act Rule 147A and Changes to Reg D Rule 504 to Facilitate Intrastate and Regional Securities Offerings

Washington, D.C. – The Securities and Exchange Commission today adopted final rules that modernize how companies can raise money to fund their businesses through intrastate and small offerings while maintaining investor protections.“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

The final rules amend Securities Act Rule 147 to modernize the safe harbor under Section 3(a)(11) of the Securities Act, so issuers may continue to use state law exemptions that are conditioned upon compliance with both Section 3(a)(11) and Rule 147.  The final rules also establish a new intrastate offering exemption, Securities Act Rule 147A, that further accommodates offers accessible to out-of-state residents and companies that are incorporated or organized out-of-state.

To facilitate capital formation through regional offerings, the final rules amend Rule 504 of Regulation D under the Securities Act to increase the aggregate amount of securities that may be offered and sold from $1 million to $5 million.  The rules also apply bad actor disqualifications to Rule 504 offerings to provide additional investor protection, consistent with other rules in Regulation D.  In light of the changes to Rule 504, the final rules repeal Rule 505 of Regulation D.

Amended Rule 147 and new Rule 147A will be effective 150 days after publication in the Federal Register.  Amended Rule 504 will be effective 60 days after publication in the Federal Register.  The repeal of Rule 505 will be effective 180 days after publication in the Federal Register.

 

Highlights of the SEC Final Rules

New Rule 147A and Amendments to Rule 147

The adoption of new Rule 147A and the amendments to Securities Act Rule 147 would update and modernize the existing intrastate offering framework that permits companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.

Amended Rule 147 would remain a safe harbor under Section 3(a)(11) of the Securities Act, so that issuers may continue to use the rule for securities offerings relying on current state law exemptions.  New Rule 147A would be substantially identical to Rule 147 except that it would allow offers to be accessible to out-of-state residents and for companies to be incorporated or organized out-of-state.

Both new Rule 147A and amended Rule 147 would include the following provisions:

  • A requirement that the issuer has its “principal place of business” in-state and satisfies at least one “doing business” requirement that would demonstrate the in-state nature of the issuer’s business
  • A new “reasonable belief” standard for issuers to rely on in determining the residence of the purchaser at the time of the sale of securities
  • A requirement that issuers obtain a written representation from each purchaser as to residency
  • A limit on resales to persons residing within the state or territory of the offering for a period of six months from the date of the sale by the issuer to the purchaser
  • An integration safe harbor that would include any prior offers or sales of securities by the issuer made under another provision, as well as certain subsequent offers or sales of securities by the issuer occurring after the completion of the offering
  • Legend requirements to offerees and purchasers about the limits on resales

Amendments to Rule 504 and Repeal of Rule 505

Rule 504 of Regulation D is an exemption from registration under the Securities Act for offers and sales of up to $1 million of securities in a 12-month period, provided that the issuer is not an Exchange Act reporting company, investment company, or blank check company.  The rule also imposes certain conditions on the offers and sales, with limited exceptions made for offers and sales made in accordance with specified types of state registration provisions and exemptions.  The amendments to Rule 504 would retain the existing framework, while increasing the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualifying certain bad actors from participation in Rule 504 offerings.  The final rules also would repeal Rule 505, which permits offerings of up to $5 million annually that must be sold solely to accredited investors or no more than 35 non-accredited investors.

The Commission adopted Rule 147 in 1974 as a safe harbor to a statutory intrastate exemption, Section 3(a)(11), which was included in the Securities Act upon its adoption in 1933.  Commenters, market participants and state regulators have indicated that the combined effect of the statutory limitation on offers to persons residing in the same state or territory as the issuer and the prescriptive eligibility requirements of Rule 147 limit the availability of the exemption for companies that would otherwise conduct intrastate offerings.

The $1 million aggregate offering limit in Rule 504 has been in place since 1988.

Effective Date

Amended Rule 147 and new Rule 147A would become effective 150 days after publication in the Federal Register.  Amended Rule 504 would become effective 60 days after publication in the Federal Register.  The repeal of Rule 505 would become effective 180 days after publication in the Federal Register.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
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