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Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

12 Jun

For less than $5k per month, this leading public relations, social media and marketing firm will help startups, existing companies and corporations generate more website traffic and increase monthly sales

By Robert Hoskins

Maryville, Tennessee – Seeking a leading edge PR firm? Whether your company needs help generating publicity for a franchise’s Ripley’s Believe It or Not event or would benefit from generating positive PR publicity for a business-to-business (B2B) home service company that installs solar, saves money with home energy audits or offers HVAC tuneup services to help homeowners save money on monthly energy bills, Front Page PR can provide a cost-effective, turnkey growth-hacking marketing program for around $5,000+tax per month.

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

Front Page PR’s team of marketing experts can help growing companies write press releases, develop online press rooms, build social media networks, plan a digital advertising program, write search engine optimized blog pages for content marketing, generate precise databases of vertical B2B media contacts, write effective media pitches, build media relationships with the management team, find trade show panels discussion for subject matter experts to speak at and harvest email addresses for carefully-tailored email marketing programs. An excellent price for a full portfolio marketing services that is hard to beat and represents one of the most cost-effective deals in the B2B marketing industry.

“One of the most challenging decisions that most small companies face is hiring their first marketing consulting firm,” said Robert Hoskins, Front Page PR’s Director of PR and Media Relations. “Regardless of whether it’s a small startup seeking to gain market traction, a small business that wants to expand their existing business operations or a large corporation that is seeking merger and acquisition partners, our team of seasoned media relations experts can help any business move mountains with words and sway public persuasion with positive trade publication and business media interviews.”

“The average rate that most PR firms charge clients is $10,000 to $20,000 per month or $60,000 to $240,000 per year. The metric or question that all firms need to measure when evaluating their PR/media relations budget is, ‘Is my PR firm capable of generating at least $1 of media publicity for every $1 I spend on their PR consulting fees?’ ” Hoskins continued. “With that said, if a company can find a PR firm that can generate a 300% return-on-investment (ROI) for a budget of $60,000 per year, that’s equivalent to hiring three professional, seasoned marketing professionals, and/or receiving a minimum of $300,000 in positive, credible media exposure. Not many firms can deliver on this expectation, but our team can.”

Have an interest in learning more? Please give Front Page PR a call at (512) 627-6622 to learn more and to receive a free 30-minute review of your website, your social media credentials and an off-the-cuff review of what first steps might be taken to generate more website traffic, produce more business leads and how to help your sales team close deals on more new business. Front Page PR wants your business and is willing to work hard to earn your business, complete with a great ROI.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622

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Crowdfunding PR Rolls Out Title III Equity Crowdfunding 2-Month Prep-Work Programs to Launch More Successful Crowdfunding Campaigns

16 May

The crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs

By Robert Hoskins

Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Deal to Powerboat, Sailboat, Houseboat & Yacht Owners That Would Like to Purchase the World’s 1st Modular, Personal Watercraft

23 Nov

This Lightweight, 450cc Wave-Jumping Dynamo Can Be Separated Into Four Pieces and Transported Without a Trailer for Only $2,495, Unlike Jet Skis, Waverunners and Sea-Doos, which Cost Up to $12,000 More Due Powersports Dealer Markups 

Milwaukee, Wisconsin – The BomBoard watercraft Indiegogo crowdfunding campaign opens at 12:01 a.m. on “Cyber Monday,” November 30th. The first 100 Early Birds will be able to purchase a BomBoard for only $2,495, a huge savings off the suggested retail price of $3,995. And for members who are signed up for BomBoard’s direct seller program, they will be offered the opportunity to receive the special offer as soon as Black Friday. To automatically receive the VIP Indiegogo pre-opening invite, the crowdfunding campaign URL, and the Black Friday special pricing offer as soon as it becomes available, please signup now at www.bomboard.com/win/.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

BomBoard’s Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

“The BomBoard’s patented design is revolutionary. Our unique feature to pull it apart, put it in a car, and then put it back together again at the beach or lake allows for newfound freedom for millions to enjoy fun on the water with high-performance, portability, ease-of-use and a small price tag,” said John West, BomBoard’s CEO and Founder. “You can take the BomBoard out on any body of water. It is simple to operate and with speeds up to 45-mph, this craft offers every rider, from beginner to professional, a very exhilarating experience — no boat ramp, $1,500 trailer or $3,000 lift required. It’s the perfect accessory for lake, beach and vacation homeowners, as well as powerboat, sailboat, houseboat, and yacht owners.”

Unlike other traditional jet ski type products that sell through marine boating retail stores, resellers and distributors that mark up the price by 30% to 50%, BomBoard will be selling their products direct through the Indiegogo crowdfunding campaign first, and then through a worldwide network of lake house owners, houseboat dwellers, watercraft rental companies, marina owners and professional beach bum/surfing personal watercraft brand advocates (direct sellers) and manufacturer representatives.

 

BomBoard watercraft are not only the world’s lowest priced high-performance watercraft, easy to purchase with a credit card, but the company has also implemented a bonus referral program, where participants can earn $125 for each social media/email referral that buys a BomBoard or a free one if they convert 20 friends into buyers. The company uses a sophisticated CRM system to track referrals via Facebook, Twitter, Email, LinkedIn, Instagram and other social media platforms. But you need to get in line as soon as possible because the company has already signed up a network of 2,800 sellers. Join them at www.BomBoard.com/win/.

Sales tracking will begin with the Indiegogo Campaign’s Black Friday Special Promotion Price of $2,495 and will only be available to the first 100 buyers.

The BomBoard’s patented design has already been racking up leading industry awards. In October 2015, the BomBoard Personal Action Watercraft, won the prestigious 2015 NASA Tech Briefs, Create the Future Design Contest for Consumer Products Award and its Founder, and serial entrepreneur, John West, previously won the KPMG, Chicago Entrepreneur of the Year Award.

BomBoard Watercraft Product Specifications:

  • $2,495 Black Friday Crowdfunding special (M.S.R.P. – $3,995)
  • Stores easily in garages, closets, apartments and boats
  • Clean 4-stroke 450cc engine
  • 45 mph standing, sitting or kneeling
  • Its four modules snap together in less than 60-seconds
  • Simple transport in the back of a car or truck
  • Only weighs 165 lbs. (heaviest module is 90 lbs.)

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

SEC’s Proposed Amendments to Approve Nationwide Intrastate Crowdfunding and Raise Limit to $5 Million for Small Business

31 Oct

SEC’s Proposed Amendments to Rule 147 and 504 to Facilitate New Intrastate Crowdfunding and the Sale of Regional Securities Offerings

SEC Staff Proposes Amendments to Rules 147 and Reg. D.,504

SEC Staff Proposes Amendments to Securities Rules 147 and Reg. D. 504

 By Robert Hoskins

 SEC’s Proposed Actions for Title III Crowdfunding

The Securities and Exchange Commission is considering whether to propose amendments to Securities Act Rule 147 and Rule 504 of Regulation D.  The proposed amendments would be part of the Commission’s efforts to assist smaller companies with capital formation consistent with its investor protection mission.

Proposed Title III Crowdfunding Amendments

Proposed Amendments to Rule 147

The proposed amendments would modernize Rule 147 to permit companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.  The proposed amendments to Rule 147 would, among other things:

  • Eliminate the restriction on offers, while continuing to require that sales be made only to residents of the issuer’s state or territory.
  • Refine what it means to be an intrastate offering and ease some of the issuer eligibility requirements in the current rule.
  • Limit the availability of the exemption to offerings that are registered in-state or conducted under an exemption from state law registration that limits the amount of securities an issuer may sell to no more than $5 million in a 12-month period and imposes an investment limitation on investors.

Proposed Amendments to Rule 504

The proposed amendments to Rule 504 of Regulation D would increase the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualify certain bad actors from participation in Rule 504 offerings.  The proposed rules would facilitate capital formation and increase investor protection in such offerings.

 

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What is Crowdfunding?

14 Mar

Crowdfunding sites and platforms are a great way for Universities and Colleges to generate extra revenue and market their school’s brand name on a global basis

By Robert Hoskins

What is Crowdfunding?

Crowdfunding is not a new concept. It has been used for thousands of years to collect small sums of money from the masses to pay for some of the most well known works in the world such as the Statue of Liberty.

The JOBS Act made it legal to use e-commerce sites to build crowdfunding profiles to collect money online from investors and utilize general solicitation  (advertising/marketing/PR) to raise money from the masses for the first time in 80 years. Funding that can be used provide seed investment capital to startups and help existing businesses expand their operations.

What States Have Legalized Equity Crowdfunding?

At the federal level, the final Title III equity crowdfunding rules guidelines have been stalled by the SEC, but at the state level Texas, Michigan, Georgia and 13 other states have passed Intrastate Crowdfunding Exemption rules that allow startups and businesses to raise money by selling equity shares online to raise seed investment capital. Other large states including CaliforniaIllinois, and Pennsylvania have proposed legislation, which is working its way through the legislative process.

Map of U.S. States that approved Intrastate Equity Crowdfunding Exemptions

Map of U.S. States that have approved Intrastate Equity Crowdfunding Exemptions

                                                Source: CrowdfundingLegalHub.com

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What is an Intrastate Equity Crowdfunding Exemption?

11 Mar

Due to the SEC’s Refusal to Pass Title III Crowdfunding Guidelines, which are Three Years Overdue, 31 States Have Passed or Plan to Pass Their Own Intrastate Equity Crowdfunding Exemptions

By Robert Hoskins

Intrastate Crowdfunding Exemptions

List of States with Approved Equity Crowdfunding Exemptions:

The good news is that there are currently 15 states, including Alabama, Colorado, Georgia, Idaho, Indiana, Kansas, Maine, Maryland, Massachusetts, Michigan, Oregon, Tennessee, Texas, Washington, and Wisconsin  that have approved Intrastate Crowdfunding Exemptions. This represents 33% of the United States population or  106.3 million people.

List of States with Pending Equity Crowdfunding Exemptions:

Another 16 states including Alaska, Arizona (not reflected on map), Arkansas, California, Connecticut, Illinois, Kentucky, New Jersey, New Mexico, Minnesota, Missouri, Pennsylvania, Rhode Island, South Carolina, Utah, Virginia that have pending legislation.  This represents 38% of the United States population or 112.4 million people.

List of States Who are Asleep at the Wheel:

Apparently Delaware, Hawaii, Iowa, Louisiana, Mississippi, Montana, Nebraska, New Hampshire, New York, North Dakota, Ohio, Oklahoma, Puerto Rico, South Dakota, Vermont, West Virginia and Wyoming are either asleep at the wheel or do not have internet access. This represents 19.7% of the United States population or 63.6 million people.

List of States that have Rejected Equity Crowdfunding Exemptions:

Only Florida and North Carolina have decided not to help small business get access to investment capital. This represents 9% of the United States populations or 29.8 million people.

100% of Colleges and Universities Can Solicit Accredited Investors

This means that 100% of colleges and universities in the United States can solicit accredited investors nationwide using an equity crowdfunding platform to fund their incubator and accelerator programs.

On a state level, 33% can solicit non-accredited investors now with another 38% hopefully coming online by the end of 2015. If that happens equity crowdfunding will be legal in 31 states where 71% of all Americans live.

Map of U.S. States that approved Intrastate Equity Crowdfunding Exemptions

      Source: CrowdfundingLegalHub.com

 What are Non-Accredited Investors?

In states where an Intrastate Crowdfunding Exemption has been approved by the state securities board or the state legislature, anyone 18 years or older who lives in the same state can invest in local school accelerator’s equity crowdfunding opportunities regardless of income or assets.

This means that even schools in rural areas with zero funding to support startups companies or incubator or accelerator programs can setup an equity crowdfunding sites and begin soliciting angel and accredited investors all over the United States.

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Want to launch an equity crowdfunding site in your state?

Please fill out this form to get started:

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Positive Letters Needed to Support the SEC’s Ability to Crowdfunding Pass Title III Guidelines for Small Business

8 Sep

The SEC Claims that It Does Not Have Sufficient Positive Industry Support to Implement Title III Crowdfunding. Let’s Change that Today by Sending in 10,000 Letters and Tweets from American Entrepreneurs and Small Businesses that Want Access to Small Business VC

By Robert Hoskins

Washington, D.C. – I’d like to start off by saying “Hats off” to Justin Ryan and Terell Jones for putting on an awesome Kickercon crowdfunding event in Houston last month. It was, by far, the best crowdfunding conference we have attended to date! All of crowdfunding subject matter experts were there, but this conference did a much better job than most because they addressed where the crowdfunding industry is headed instead of just rehashing the old facts and figures of the JOBS Act.

There were numerous tracks on the Texas Intrastate Crowdfunding Exemption, an excellent Crowdfunding Boot Camp put on by InventIt2Day’s Conley Giles, and great panel discussions on the up and coming real estate crowdfunding industry, but the most important event by far was a presentation by Ron Miller, who has been meeting with numerous officials the SEC in an attempt to try and understand the SEC’s hesitation to implement Title III crowdfunding rules, which are now way overdue.

 

Please Retweet - I suppport Title III Crowdfunding

Please Retweet – We support Title III Crowdfunding to Start Small Businesses!

 

Mr. Miller gave a convincing presentation based on comments from SEC Commissioners and many of its staff members.  The SEC is basically saying that in 560+ pages of public comments, the negative comments outweigh the positive comments supporting the implementation and communicated that if they had a lot more positive support from Americans then they would be more motivated to pass the final guidelines.

In the Crowdfunding Industry we pride ourselves on utilizing the crowd to accomplish many objectives such as raising money for crowdfunding campaigns and helping crowdfunding platforms police potential equity investment deals.

Unlike many established industries, members of the crowdfunding industry have very advanced social media capabilities and very large networks of contacts on Facebook, LinkedIn, Twitter, YouTube and other important social media networks. One of Mr. Miller’s main points was that the crowdfunding industry should begin working together to leverage these social media networks to drum more support.

During the event’s Q&A session, with an after show audience of almost 500 crowdfunding enthusiasts, several comments suggested developing a Title III Crowdfunding Support Form Letter and providing the contact information on where to mail or email these positive Title III Crowdfunding support letters.  Others suggested creating HeadTalker or ThunderClap campaigns.

In addition, the audience and the event hosts suggested contacting your U.S. House of Representatives and U.S. State Senators to let them know that support for Title III Crowdfunding Rules will be an important factor when considering who to vote for this fall.

Please show the SEC your overwhelming support for Title III Crowdfunding and let them know that the general public, entrepreneurs and small businesses are 100% behind creating a Title III equity crowdfunding industry in the United States. Please download a copy of this Form Letter, add your contact information and then send it the SEC. It will take less than 5 minutes, but can make a difference for the crowdfunding industry.

Please repost, retweet and reblog this story.  All copyrights are waived on both the text and the image. Please retweet and republish at will!

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Feel free to mention these handles in your tweets:

 

Arc Angel Seeks Dealers, Ecommerce Sites, Franchises, Resellers, and Manufacturer’s Representatives to Pre-Sell Stun Canes, Pet Defenders and Tactical Stun Devices (TSD)

8 Sep

@ArcAngelStunGun prepares to place its first large-scale manufacturing run and would like to pass along big discounts and savings to dealers and wholesalers who help achieve higher-volumes and lower prices

By Robert Hoskins

Los Angeles, CA – After receiving strong customer demand for its Stun Canes, Big Sticks and Pet Defenders, Arc Angel (www.aastuncane.com) is now building out its sales and distribution channel network and plans to place its first large manufacturing production run earlier than expected. To secure better pricing for its distribution partners, Arc Angel is now offering up to 50% discounts for a limited time to retailers/dealers, resellers and distributors who are willing to place orders now to help increase Arc Angel’s volume for its first large manufacturing production run. Larger order quantities will achieve better volume production discounts and provide more margin for Arc Angel’s channel partners.

Arc Angel Stun Canes, Stun Sticks and  Tactical Stun Guns offer a Non-Lethal Self Defense Weapon for Consumers and Law Enforcement Agencies

Arc Angel Stun Canes, Stun Sticks and Tactical Stun Guns offer a Non-Lethal Self Defense Weapon for Consumers and Law Enforcement Agencies

“Arc Angel Stun Canes and Pet Defenders are manufactured with rugged, industrial-strength, aircraft aluminum form factors, long-lasting NiMh batteries and are manufactured to compete directly against the Taser Stun Gun as an affordable, non-lethal force option for law enforcement agencies,” said Glenn Willey, Arc Angel’s CEO. “Our products are built to last with intense daily use, not just by consumers, but by large professional security forces with brute strength requirements.”

“Right now Stun Canes, Big Sticks and Pet Defenders are marketed to consumers seeking self-protection options,” Willey continued. “But soon Arc Angel will be introducing a new line of Tactical Stun Devices (TSDs) that will target police, military, emergency first defenders, federal government, homeland security and other types of tactical security/law enforcement agencies that will benefit from using non-lethal force as an alternative to loaded firearms in order to avoid wrongful death lawsuits like the Darren Wilson/Michael Brown ordeal in Ferguson, Missouri when possible.”

If Darren Wilson had been carry a Tactical Stun Gun instead of a gun, Michael Brown might still be alive.

All channel partners that sign up to participate in Arc Angel Channel Marketing Program will receive a special preview briefing on the new TSD product line after signing a NDA. They also will be allowed to participate in bringing this product to market in an upcoming Indiegogo crowdfunding campaign, which will be supported by a nationwide advertising, PR and social media cooperative marketing campaign.

Tactical Stun Gun Channel Marketing Partners Wanted:

  • Self Defense Ecommerce Sites – Arc Angel seeks eCommerce centers, online stores and blogs that sell self defense stun guns, Tasers, tactical weapons, police gear and/or uniforms to resell its products.
  • Tactical Gear Retailers, Gun Dealers, Stores – Arc Angel seeks retailers and dealers that sell stun guns, Tasers, tactical weapons, law enforcement gear and/or uniforms to stock its tactical stun gun and self defense products.
  • Non-Lethal Self Defense Franchises – Arc Angel seeks franchisors/franchisees that would like to add Arc Angel’s Stun Canes, Pet Defenders and Tactical Stun Devices to their franchise’s self-defense product portfolio.
  • Stun Gun Resellers, Distributors, Wholesalers – Arc Angel seeks resellers, and distributors that sell stun guns, Tasers, tactical weapons, police gear and/or uniforms that would like resell and distribute Arc Angel’s Stun Canes, Big Sticks, Pet Defenders and Tactical Stun Devices.
  • Self Protection Manufacturer’s Representatives – Arc Angel seeks manufacturer reps that sell complementary law enforcement, military tactical gear and self-protection product lines into big box retailers and would like to add Arc Angel Tactical Stun Device (TSD) products to their non-lethal, self-protection and law enforcement portfolios.

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How to Make Money and Create Jobs by Teaching Crowdfunding Training Classes in Your City, State or Country

17 Jul

Did you know that 50% of the 48 contiguous United States don’t have one single crowdfunding training class? That means anyone with a marketing degree can make $49 to $399 per student teaching people how to launch crowdfunding campaigns

By Robert Hoskins

Austin, Texas – One thing that amazes me about the crowdfunding industry is the lack of training programs or community outreach programs that are available on a nationwide basis.  There are plenty of crowdfunding professionals that offer training programs, boot camps and workshops in major metropolitan areas, but what about cities with a population of less than 500,000 people?

How to Launch a Crowdfunding Training Program in Your City or State

Teach a Crowdfunding Training Class in Your City or State to Help Small Businesses to Create New Jobs

In most cases, cities with a population of 100,000 or more people usually have a Chamber of Commerce, Economic Development Council, SBA, SBDC,  and/or SCORE  offices that are setup specifically to help entrepreneurs and startups write business plans and find venture capital.

What surprises me the most about these organizations is that they don’t offer one single local crowdfunding training class on how to use crowdfunding  campaigns to raise money to get small businesses off the ground. Why is that?

There so many smart people out there that already teach business planning, business development, finance, marketing, etc.  Why not include a crowdfunding training class to teach entrepreneurs how to take advantage of the growing $10 billion crowdfunding industry?

Crowdfunding training classes, boot camps and workshops are charging anywhere from $49 for online classes to $399 for onsite conference training programs? Why not roll out these revenue generating programs to rural  America? Anyone familiar with the co-op business model should be able to quickly understand the concept of working with a whole community to share the cost of launching new businesses together.

 Anyone with a marketing background or public speaking experience should be able to read through the standard crowdfunding educational training program and with a little practice could teach millions of Americans how to launch successful crowdfunding campaigns to raise money to start new businesses.

To get a sense of the void of crowdfunding training classes available throughout the United States, please click on the state links below to see how many states have only one or zero crowdfunding training programs:

United States Crowdfunding Training Programs:

 

American Territories:

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