Leading Crowdfunding Industry Analyst Firm, Crowdfund Capital Advisors, States Now is the Time to Update the Regulation to Further Enable Capital Formation
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filed by a company (issuer) with the SEC before starting to raise capital and discloses financial information for its current and prior fiscal years) as well as a Form C-U (a progress report that an issuer files that discloses total capital raised).
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Kupper Mounts Appoints Jason Morris as New Vice President of Sales to Manage Business Development Opportunities in the United States and International Markets
4 FebKupper Bike Rack Mounts are one of the most affordable, portable, secure, convenient & quick-to-install bike racking systems in the world. They will fit any car, truck or SUV, regardless of country.
Raleigh, North Carolina – Kupper Mounts (https://kuppermounts.com), a next generation bicycle carrier manufacturer, announced today the company has appointed a new Vice President of Sales, Jason Morris, to grow the company’s bicycle accessories sales by signing up bicycle shops and bike resellers in the United States and international distributors and/or exporters/importers that will sell Kupper Mounts into over 30 global marketplaces.
Kupper Mounts are a next generation bike rack that have very powerful suction cups that make it easy to install a bike carrier on any car, truck, van or SUV in less than two minutes. Kupper Mounts do not require a luggage rack or a trailer hitch for installation, a feature that is very popular with today’s mobile millennial cyclists.
Kupper Bike Rack Mounts are one of the most affordable, portable, secure, convenient & quick-to-install bike racking systems in the world.
Kupper Mounts also store easily in checked-bags for airline travel and solve the common problem of trying to find a bike rack that can be mounted on any rental car or SUV while on biking vacations and adventures. Kupper’s mounts work well with all types of road bikes, mountain bikes, triathlon bikes, cyclo-cross and commuter bikes.
Kupper Mounts Competitive Chart of Bike Racks and Bike Carriers
“After a very successful crowdfunding campaign we were struggling to keep up with the demand from customers who are searching for bike shops and independent bike dealers (IBD) in their local cities and towns that sell our Kupper Mounts,” said Andrew Jarrard, Kupper Mounts CEO and Founder. “As a 25-year-plus retail management veteran, sales rep and regional sales manager for various companies such as Accell Group (Raleigh, Diamondback), Dean, Janus Cycle Group, Merlin and Velosport Imports, Morris brings our team invaluable experience in setting up new independent bike dealer accounts as well as streamlining the operations of our rapidly growing sales & distribution networks.”
“I am very excited to accept my new role in setting up an independent dealer network in the United States for Kupper Mounts and look forward to expanding Kupper’s reach into international markets in Asia, Australia, Europe, and South America,” said Jason Morris, Kupper Mounts’ Vice President of Sales.
Morris continued, “In addition to being an excellent bike carrier, the great thing about Kupper Mounts bike racks is that they can be used as a great marketing tool; an effective Point of Purchase (POP) sales product that will bring more customers inside a bike shop; and, increase sales ticket totals by being able to show a new, high-end, easy to use, high-margin bike accessory that can increase accessory sales by $200 or more for every bike sold. The Kupper Mount’s Bike Rack system can also be used to hang bikes in various locations inside and outside the bike shop increasing display space.
Independent Bike Sales Reps
Kupper Mounts is now signing up new independent sales representatives with experience selling into bike shops and independent bike dealer networks.
Social Media Marketing Promotion
The company is also seeking to sign up social media marketers, influencers and brand advocates that have a special knack for promoting and selling products through social media networks.
Kupper Mounts Sales
Interested parties should call Jason Morris at (813) 616-0702 or send him an email at jason.morris@kuppermounts.com.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
Rocket Bottle Plus Launches Mobile Smoothies / Margaritas Blender/Shaker Machine via Upcoming Kickstarter Crowdfunding Campaign
5 JulCrowdfunders can make blended drinks such as smoothies, margaritas, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game
By Robert Hoskins, Crowdfunding PR
Orlando, FL – The Rocket Bottle Plus plans to take the blending world by storm and is planning the launch of a Kickstarter crowdfunding campaign to support its fundraising effort to fund the development and manufacturing of the new innovative portable, rechargeable blender to make blended drinks such as smoothies, protein shakes or margaritas anywhere in the world.
Crowdfunders can make blended drinks such as margaritas, smoothies, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game
Rocket Bottle Plus Inventor
In August of 2015, Archie Askie inventor of Rocket Bottle Plus was stationed in Afghanistan and needed a suitable device to mix his protein drinks. With limited resources, it was nearly an impossible task to find the right blender that was portable, lightweight, and easy-to-use. Archie recognized this problem and being a warrior by body, and innovator by mind, formulated the perfect device to suit his nutritional needs. This device was named the Rocket Bottle Plus.
Rocket Bottle Plus Multiple Uses
The Rocket Bottle Plus is designed to let the user make blended drinks such as margaritas, smoothies, or protein shakes on the go. The Rocket Bottle Plus is perfect for the beach, camping, road trips, gym, or tailgating for the big game because unlike traditional blenders it doesn’t require an outlet to operate. Simply charge the Rocket Bottle Plus and use it whenever you are ready to make your favorite blended drinks.
Rocket Bottle Plus Features
The Rocket Bottle Plus sports a sleek design that is aesthetically pleasing and functional. Its rechargeable motor spins 6 blades at a baffling 18,000 RPM, and of course, it is lightweight and portable to make blending on the go a breeze. Other features are below:
- Leak Proof
- Odor and Stain Resistant
- Easy to Clean
- Holds 22oz (650ml)
- 6 blade blending system
- Up to 18,000 RPM
- Rechargeable Batteries (20 blends or 2 hours run time)
- Designed in America
Rocket Bottle Plus is Odor/Stain Resistant
Surveys show that 81% of people own multiple shaker bottles and blenders, and the Rocket Bottle Plus aims to cut that number down to one for everybody. 45% of these owners replace their mixer every 6 months and 75% of these owners experienced a foul odor coming from their shaker or blender.
The Rocket Bottle Plus will be the last blender bottle you will ever need, serving as a mixer that also blends ice, fruits, and vegetables. With its odor and stain resistant design, you will be able to drink in comfort without the foul smell of previous mixes.
Overall, the Rocket Bottle Plus will eliminate the need for fragile shaker bottles and bulky blenders leaving you with more money in your pocket to buy more nutritional supplements, take a vacation, and/or spend quality time with your loved ones.
The Rocket Bottle Plus is poised to take the blending and nutritional world by storm at an affordable price. Rocket Bottle, LLC is allowing early supporters to take advantage and is offering exclusive prices and rewards via his Kickstarter campaign that is coming soon.
Sign up for the Rocket Bottle’s newsletter here https://www.rocketbottleplus.com/ to receive $20 off your first purchase.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
Kickstarter Crowdfunding Campaign Offers the Ultimate Crossover Backpacker’s Sleeping Bag that Combines the Room of a Bivy Tent, the Warmth of a Mummy Bag and the Comfort of an Air Mattress
12 JunThe Zenbivy Bed brings freestyle sleeping to rough outdoor environments through a revolutionary system that meshes comfort over a wide temperature range, awesome natural freedom of movement, and a soft experience that’s as close as possible to a good night’s rest on a mattress at home
Spokane, Washington – Zenbivy launches Kickstarter crowdfunding campaign to add the Zenbivy Backpacker’s Bed (sleeping bag) to the brand’s flagship Zenbivy product line. An expert in unfolding comfort for people who like to enjoy outdoor adventures in harsh environments, the Kickstarter campaign plans to merge a comfortable sleeping with plenty of room to roll around during sleep, a soft mattress and the warmth provided by restrictive, but popular mummy sleeping bags. The best news is that the Zenbivy Bed weighs only 2.4 lbs., features 700 fill-down, a temperature rating of 25-degrees, and shoulder girths of up to 76 inches.
Backcountry enthusiasts have responded well to the offering. With 22 days to go, more than 260 backers have donated more than $65,000 to bring the Zenbivy sleeping bag into reality.
New backcountry-inspired startup Zenbivy launches Kickstarter crowdfunding campaign to breath life into its flagship product, the Zenbivy Bed, to provide comfort for backpackers and outdoor enthusiasts
“Our design goal with the Zenbivy Bed is to combine the warmth and weight of a mummy bag with the ability to sleep in the same positions that you do at home. Mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Michael Glavin, Zenbivy’s deigner, who has led teams at Sierra Designs, GSI, and MSR that have won 11 Backpacker Magazine Editors’ Choice Awards.
Glavin added, “Through our Kickstarter campaign we aspire to connect and engage with numerous communities to introduce them to the brand and join the Zenbivy family, while harnessing support to bring the product to market.”
The Zenbivy Bed is disrupting the conventional way of sleeping outdoors by bringing you freestyle sleeping – a revolutionary system that meshes comfort over a wide temperature range, natural freedom of movement, and high-quality materials to deliver an experience that’s as close as possible to a good night’s sleep at home. Because it’s warm and light like a mummy bag, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, you will get enjoy a long night rest that will supercharge you to have more fun the next day.
A game-changer in the sleeping bag market, the Zenbivy Bed is designed on the foundation of comfort and moves with you when you want to move, while eliminating the chance for any draft between baffles with its innovative overlapping construction.
The two-piece design features a unique comforter that lies on top of a fitted-sheet and zips into place on top, rather than on the edges – freeing the quilt to spread out or wrap snugly around you without restriction.
So, regardless if you sleep on your stomach, back, or side, the Zenbivy Bed lets you move naturally and effortlessly for a better sleep experience during your adventures – from under the stars in the backcountry to car camping and family road trips.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns
20 OctCrowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!
What’s the best way to get the word out about a crowdfunding campaign?
Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.
Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.
Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.
Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.
Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.
And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.
Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.
Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.
There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.
The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.
Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.
Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.
Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.
And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.
Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.
All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.
This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.
Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.
Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.
However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.
If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.
What is the biggest unexpected problem crowdfunders face?
The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.
For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.
The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.
So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.
There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive. These companies know that founders don’t have much money, but are willing to take whatever they can get.
The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.
We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”
What do crowdfunders need do to achieve excellent results for their campaigns?
In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.
This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.
- How are their crowdfunding pitch videos shot?
- How are their crowdfunding profiles written?
- What perks sold the best/worst and how were they worded and priced?
- What was their original crowdfunding goal?
Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.
The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.
Nothing is worse than a campaign that only raises $100 during the first several days.
This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!
What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?
We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.
Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing
Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.
Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.
Call Crowdfunding PR at (512) 627-6622 to setup a call!
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?
21 SepA Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign
Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?
Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.
Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.
Top Title IV Reg A+ Crowdfunding Questions:
- Do you have a strong management team?
- Do your founders or investors have any “Star Power?”
- Do you need to raise more than $1 million?
- Have you developed an effective 30-second elevator pitch?
- Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
- Have you developed a “Pitch Book” for investors?
- Do you have a lead investor of $25k+ or more?
- Have you raised at least $100,000+ or more from prior investments?
- Is your business growing at 20% or more month over month?
- Have you generated at least $100,000+ of lifetime revenue?
- Is your business projecting 2x to 3x year-on-year profit growth?
- Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
- Is your market valuation worth $5 million or more?
- Is your market capitalization realistic from a VC’s point of view?
- Have you run a successful rewards/perks-based crowdfunding campaign?
- Do you have a database of at least 5,000+ customer email accounts?
- Do you have a database of at least 1,000+ investor email accounts?
- Have you generated at least 3 or more press articles in the trade press?
- Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
- Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?
If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.
Title IV Reg A+ vs. IPO
If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.
The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.
- A Guide to Title IV Reg A+ – White Paper
- IPO (Initial Public Offering) Guidebook – White Paper
- Managing Key Investors in IPOs (Initial Public Offerings) – White Paper
- Fatal Flaws in Selecting an IPO (Initial Public Offering) Underwriter Selection – White Paper
Title IV Reg A+ Background
The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.
In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.
Title IV Reg A+ as Outlined by 2012 JOBS Act
Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.
However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.
The 2nd Tier of Title IV Reg A+ Offerings
The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.
By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:
- Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
- Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
- Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
- Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
- Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
- Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.
Are Title IV Reg A+ Shares More Liquid?
Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders. This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity. The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.
Need Help Preparing a Title IV Reg A+ Offering?
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Crowdfunding PR Rolls Out Title IV, Reg. A+ 2-Month Crowdfunding Prep Work Program to Help Startups and Existing Businesses Learn How to Launch More Successful Crowdfunding Campaigns
29 AugThe Crowdfunding Prep Work Program Helps Campaign Managers Amass a Large Crowd of Followers on Social Media and Utilize PR to Generate Hundreds of News Articles on Leading Media Outlets
Austin, Texas – Want to learn how to launch a successful Title IV, Reg. A+ equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its management team’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories via electronic news media outlets prior to the crowdfunding campaign’s launch.
How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process
Social Media Campaigns
Conducting a strong social media marketing campaign is one of the biggest challenges that many Title IV, Reg. A+ Crowdfunding Campaigns will face. Improving weak social media credentials for companies is critical to crowdfunding success. What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding.
“The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and marketing skill set to deliver on their crowdfunding campaign’s promises.”
Public Relations/Publicity Campaigns
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized (SEO) press releases will continue to drive new investors, potential customers as well as sales/distribution partners to the business long after the crowdfunding campaign ends.
“Most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until they launch an equity crowdfunding campaign on SeedInvest.com, StartEngine.com, Republic.co, WeFunder.com or any other Title IV, Reg. A+ equity crowdfunding sites.
Contact Crowdfunding PR
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign, please call Robert Hoskins at (512) 627-6622.
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(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
POMM Unveils New Android and iPhone Snap On Biometric Security Case With Up to 256GB of Encrypted Data Storage and a 1500 mAh Lithium Battery for 50% Longer Cell Operation
6 JulCustomers Will Receive All-Day Power, Six Times More Built-In Local Encrypted Data Storage for Up to 32,000 Photos, 20 Hours of Video or 18,000 Songs as Well as Secured Apps for Sharing Files
New York, NY – To prevent more waves of worldwide smartphone hacking and embarrassing security breaches, POMM Inc. today rolled out a new type of biometric authentication and data encryption cell phone case that keeps data files private and secure from hackers.
POMM Biometric Security Case to Help Android and Apple iPhones Guard Against Hacker Attacks
POMM™ is a must-have add-on for Android Smartphone and Apple iPhone owners that want biometric authentication; a highly secured, personal data storage cloud; and hacker-proof cell phone applications. The POMM also comes with a slim built-in lithium battery that provides up to 50% more battery time.
POMM Spec Sheet: http://privatepomm.com/he/spec-sheet.pdf
Why Do Cell Phones Need Biometric Authentication?
This is an easy question to answer for government officials such as Hillary Clinton and Donald Trump or celebrities including Jennifer Lawrence, Kim Kardashian, Kate Upton, Kaley Cuoco, and others, whose cellphone iCloud accounts were hacked leading to the discovery of susceptible software apps in over 1 billion Android and iPhones using HummingBad, Xsser or WireLurker.
Why are Smartphones Apps Susceptible to Hacking?
A large number of popular cell phones apps do not have critical user authentication protections. For example, “HTTP Request Hijacking” (HRH) affects at least 10,000 known apps on Apple’s App Store. And this is just one of a hundred ways to hack into what most people think are secure smartphones and Internet backup storage clouds.
What is Biometric Security?
Biometric security allows smartphones to authenticate a user’s identity using fingerprint, iris, face and palm scans as well as certain types of pulse, blood oxidation, body temperature and voice recognition to verify that cell phone users are valid, alive, well and not suffering from coercion.
What is a Private, Secured, Local Storage Cloud?
POMM (Privacy on My Mind™) is a mini-computer encased inside a durable, impact resistant cell phone case that performs biometric authentication as well as implements advanced encryption algorithms. Data is stored in a local, private, and very secure cloud versus Internet-based clouds that are favorite targets of ID theft, hacker attacks and other cyberspace criminal abuse.
Who Needs a POMM?
Hundreds of millions of computer-age, modern economy cell phone users worldwide who want to feel secure in accessing, managing, and updating their digital data files.
When Will the POMM Be Available?
POMM is ready to go to market now and is currently raising $10 million by selling shares via a Title IV, Reg. A+ Equity Crowdfunding Campaign to begin mass production and achieve market penetration. Investors that purchase shares can also receive one of POMM biometric security cases. To learn more, please visit http://pommoffering.com.
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VerteCore Technologies Raises $344,894 for New Mobile Back Pain Relief Medical Device
27 May
Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients with Back Pain Relief
More than 740 backers will receive affordable, convenient, and comfortable back pain relief beginning July 2016
Dallas, Texas – VerteCore Technologies announced that the company’s Indiegogo “Instant Back Pain Relief” crowdfunding campaign continues to exceed fundraising expectations raising more than 424% of the planned crowdfunding goal of $65,000, which makes it one of the Top 10 most crowdfunded health projects on Indiegogo. To continue this momentum the crowdfunding campaign team has decided to add several more last minute perks/rewards and a Memorial Day Special for Veterans that will allow enthusiastic customers to order the new “VerteCore Lift” before the price goes back up to the MSRP of $599 on June 5, 2016.
VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal to $266,151
Customers will receive the VerteCore Lift and instant lower back pain relief beginning July 2016: https://www.indiegogo.com/projects/vertecore-lift-receive-instant-back-pain-relief/x/10787427#/
The VerteCore Lift provides instant back pain relief for Bulging or Herniated Discs, Sciatica, Functional Scoliosis, S I Joint Disfunction, Stable Spondylolisthesis or Degenerative Disc Disease. If any of the above applies to you or a loved one, then this product was created to make your life better and give you immediate back pain relief! Please share this story with people that have these conditions.
Unlike many crowdfunding campaigns that are funding entrepreneurs who are trying to raise money to cover startup costs and/or prototype development, VerteCore’s products have been developed, tested and recommended by leading medical professionals. They see this back pain relieving, Class 1, FDA-cleared medical device as the most affordable, convenient and comfortable way to treat back pain with on-the-go spinal decompression, making it unique in the orthopedic and spine treatment industry.
“Obviously, we are extremely pleased to see such a huge demand for our VerteCore Lift and we would like to attribute our outstanding success to all of our discerning Indiegogo contributors. With a special thanks to the proactive support and planning from our crowdfunding campaign marketing partner, Robert Hoskins, Front Page PR’s Director of Crowdfunding as well as John Vaskis, Indiegogo’s Senior Director of Hardware, Technology and Design. They were all instrumental in helping us achieve our campaign’s outstanding success,” said Paul Leake, VerteCore’s Managing Director.
“Due to the heavy demand that the Indiegogo campaign has generated to date, we have decided to extend our crowdfunding campaign through June 4th in order to allow as many customers/channel partners as possible to take advantage of our specials and discounts before the price goes up,” Leake continued. “We have had added some cool new stretch goal incentives/product bundles that will make the VerteCore Lift even more attractive as our fundraising campaign comes to an end.”
“This crowdfunding campaign is a text book example of what can be achieved by utilizing a two-month crowdfunding prep-work campaign prior to launching a crowdfunding campaign to enhance social media credentials, build a very large crowd of crowdfunding campaign supporters and generate as much positive publicity as possible before the crowdfunding campaign begins,” Hoskins added. “This process also allows companies to build relationships with new customers and engage with them to receive important pre-campaign feedback so that 99% of wrinkles can be ironed out of crowdfunding profiles, pitch videos, perks and calls-to-action prior to the fundraising effort, not during the actual crowdfunding campaign.”
For back pain customers that do not want to miss out on VerteCore’s discounts and specials, please purchase one of the remaining Indiegogo crowdfunding perks and rewards before June 4th:
- Late Bird $195 Down Payment Perk (35% Discount)
- Late Bird $369 Freedom in a Box Perk (38% Discount)
- Freedom for Two $699 Park ($350) each Perk (42% Discount)
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(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Crowdfunding PR Rolls Out Title III Equity Crowdfunding 2-Month Prep-Work Programs to Launch More Successful Crowdfunding Campaigns
16 MayThe crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs
Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.
How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process
One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.
“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”
“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.
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(512) 627-6622
@Crowdfunding_PR
Crowdfunding PR, Social Media & Marketing Campaigns 
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