Leading Crowdfunding Industry Analyst Firm, Crowdfund Capital Advisors, States Now is the Time to Update the Regulation to Further Enable Capital Formation
|
|
|
filed by a company (issuer) with the SEC before starting to raise capital and discloses financial information for its current and prior fiscal years) as well as a Form C-U (a progress report that an issuer files that discloses total capital raised).
|
|
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Kupper Mounts Appoints Jason Morris as New Vice President of Sales to Manage Business Development Opportunities in the United States and International Markets
4 FebKupper Bike Rack Mounts are one of the most affordable, portable, secure, convenient & quick-to-install bike racking systems in the world. They will fit any car, truck or SUV, regardless of country.
Raleigh, North Carolina – Kupper Mounts (https://kuppermounts.com), a next generation bicycle carrier manufacturer, announced today the company has appointed a new Vice President of Sales, Jason Morris, to grow the company’s bicycle accessories sales by signing up bicycle shops and bike resellers in the United States and international distributors and/or exporters/importers that will sell Kupper Mounts into over 30 global marketplaces.
Kupper Mounts are a next generation bike rack that have very powerful suction cups that make it easy to install a bike carrier on any car, truck, van or SUV in less than two minutes. Kupper Mounts do not require a luggage rack or a trailer hitch for installation, a feature that is very popular with today’s mobile millennial cyclists.
Kupper Bike Rack Mounts are one of the most affordable, portable, secure, convenient & quick-to-install bike racking systems in the world.
Kupper Mounts also store easily in checked-bags for airline travel and solve the common problem of trying to find a bike rack that can be mounted on any rental car or SUV while on biking vacations and adventures. Kupper’s mounts work well with all types of road bikes, mountain bikes, triathlon bikes, cyclo-cross and commuter bikes.
Kupper Mounts Competitive Chart of Bike Racks and Bike Carriers
“After a very successful crowdfunding campaign we were struggling to keep up with the demand from customers who are searching for bike shops and independent bike dealers (IBD) in their local cities and towns that sell our Kupper Mounts,” said Andrew Jarrard, Kupper Mounts CEO and Founder. “As a 25-year-plus retail management veteran, sales rep and regional sales manager for various companies such as Accell Group (Raleigh, Diamondback), Dean, Janus Cycle Group, Merlin and Velosport Imports, Morris brings our team invaluable experience in setting up new independent bike dealer accounts as well as streamlining the operations of our rapidly growing sales & distribution networks.”
“I am very excited to accept my new role in setting up an independent dealer network in the United States for Kupper Mounts and look forward to expanding Kupper’s reach into international markets in Asia, Australia, Europe, and South America,” said Jason Morris, Kupper Mounts’ Vice President of Sales.
Morris continued, “In addition to being an excellent bike carrier, the great thing about Kupper Mounts bike racks is that they can be used as a great marketing tool; an effective Point of Purchase (POP) sales product that will bring more customers inside a bike shop; and, increase sales ticket totals by being able to show a new, high-end, easy to use, high-margin bike accessory that can increase accessory sales by $200 or more for every bike sold. The Kupper Mount’s Bike Rack system can also be used to hang bikes in various locations inside and outside the bike shop increasing display space.
Independent Bike Sales Reps
Kupper Mounts is now signing up new independent sales representatives with experience selling into bike shops and independent bike dealer networks.
Social Media Marketing Promotion
The company is also seeking to sign up social media marketers, influencers and brand advocates that have a special knack for promoting and selling products through social media networks.
Kupper Mounts Sales
Interested parties should call Jason Morris at (813) 616-0702 or send him an email at jason.morris@kuppermounts.com.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
Rocket Bottle Plus Launches Mobile Smoothies / Margaritas Blender/Shaker Machine via Upcoming Kickstarter Crowdfunding Campaign
5 JulCrowdfunders can make blended drinks such as smoothies, margaritas, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game
By Robert Hoskins, Crowdfunding PR
Orlando, FL – The Rocket Bottle Plus plans to take the blending world by storm and is planning the launch of a Kickstarter crowdfunding campaign to support its fundraising effort to fund the development and manufacturing of the new innovative portable, rechargeable blender to make blended drinks such as smoothies, protein shakes or margaritas anywhere in the world.
Crowdfunders can make blended drinks such as margaritas, smoothies, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game
Rocket Bottle Plus Inventor
In August of 2015, Archie Askie inventor of Rocket Bottle Plus was stationed in Afghanistan and needed a suitable device to mix his protein drinks. With limited resources, it was nearly an impossible task to find the right blender that was portable, lightweight, and easy-to-use. Archie recognized this problem and being a warrior by body, and innovator by mind, formulated the perfect device to suit his nutritional needs. This device was named the Rocket Bottle Plus.
Rocket Bottle Plus Multiple Uses
The Rocket Bottle Plus is designed to let the user make blended drinks such as margaritas, smoothies, or protein shakes on the go. The Rocket Bottle Plus is perfect for the beach, camping, road trips, gym, or tailgating for the big game because unlike traditional blenders it doesn’t require an outlet to operate. Simply charge the Rocket Bottle Plus and use it whenever you are ready to make your favorite blended drinks.
Rocket Bottle Plus Features
The Rocket Bottle Plus sports a sleek design that is aesthetically pleasing and functional. Its rechargeable motor spins 6 blades at a baffling 18,000 RPM, and of course, it is lightweight and portable to make blending on the go a breeze. Other features are below:
- Leak Proof
- Odor and Stain Resistant
- Easy to Clean
- Holds 22oz (650ml)
- 6 blade blending system
- Up to 18,000 RPM
- Rechargeable Batteries (20 blends or 2 hours run time)
- Designed in America
Rocket Bottle Plus is Odor/Stain Resistant
Surveys show that 81% of people own multiple shaker bottles and blenders, and the Rocket Bottle Plus aims to cut that number down to one for everybody. 45% of these owners replace their mixer every 6 months and 75% of these owners experienced a foul odor coming from their shaker or blender.
The Rocket Bottle Plus will be the last blender bottle you will ever need, serving as a mixer that also blends ice, fruits, and vegetables. With its odor and stain resistant design, you will be able to drink in comfort without the foul smell of previous mixes.
Overall, the Rocket Bottle Plus will eliminate the need for fragile shaker bottles and bulky blenders leaving you with more money in your pocket to buy more nutritional supplements, take a vacation, and/or spend quality time with your loved ones.
The Rocket Bottle Plus is poised to take the blending and nutritional world by storm at an affordable price. Rocket Bottle, LLC is allowing early supporters to take advantage and is offering exclusive prices and rewards via his Kickstarter campaign that is coming soon.
Sign up for the Rocket Bottle’s newsletter here https://www.rocketbottleplus.com/ to receive $20 off your first purchase.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
Kickstarter Crowdfunding Campaign Offers the Ultimate Crossover Backpacker’s Sleeping Bag that Combines the Room of a Bivy Tent, the Warmth of a Mummy Bag and the Comfort of an Air Mattress
12 JunThe Zenbivy Bed brings freestyle sleeping to rough outdoor environments through a revolutionary system that meshes comfort over a wide temperature range, awesome natural freedom of movement, and a soft experience that’s as close as possible to a good night’s rest on a mattress at home
Spokane, Washington – Zenbivy launches Kickstarter crowdfunding campaign to add the Zenbivy Backpacker’s Bed (sleeping bag) to the brand’s flagship Zenbivy product line. An expert in unfolding comfort for people who like to enjoy outdoor adventures in harsh environments, the Kickstarter campaign plans to merge a comfortable sleeping with plenty of room to roll around during sleep, a soft mattress and the warmth provided by restrictive, but popular mummy sleeping bags. The best news is that the Zenbivy Bed weighs only 2.4 lbs., features 700 fill-down, a temperature rating of 25-degrees, and shoulder girths of up to 76 inches.
Backcountry enthusiasts have responded well to the offering. With 22 days to go, more than 260 backers have donated more than $65,000 to bring the Zenbivy sleeping bag into reality.
New backcountry-inspired startup Zenbivy launches Kickstarter crowdfunding campaign to breath life into its flagship product, the Zenbivy Bed, to provide comfort for backpackers and outdoor enthusiasts
“Our design goal with the Zenbivy Bed is to combine the warmth and weight of a mummy bag with the ability to sleep in the same positions that you do at home. Mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Michael Glavin, Zenbivy’s deigner, who has led teams at Sierra Designs, GSI, and MSR that have won 11 Backpacker Magazine Editors’ Choice Awards.
Glavin added, “Through our Kickstarter campaign we aspire to connect and engage with numerous communities to introduce them to the brand and join the Zenbivy family, while harnessing support to bring the product to market.”
The Zenbivy Bed is disrupting the conventional way of sleeping outdoors by bringing you freestyle sleeping – a revolutionary system that meshes comfort over a wide temperature range, natural freedom of movement, and high-quality materials to deliver an experience that’s as close as possible to a good night’s sleep at home. Because it’s warm and light like a mummy bag, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, you will get enjoy a long night rest that will supercharge you to have more fun the next day.
A game-changer in the sleeping bag market, the Zenbivy Bed is designed on the foundation of comfort and moves with you when you want to move, while eliminating the chance for any draft between baffles with its innovative overlapping construction.
The two-piece design features a unique comforter that lies on top of a fitted-sheet and zips into place on top, rather than on the edges – freeing the quilt to spread out or wrap snugly around you without restriction.
So, regardless if you sleep on your stomach, back, or side, the Zenbivy Bed lets you move naturally and effortlessly for a better sleep experience during your adventures – from under the stars in the backcountry to car camping and family road trips.
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns
20 OctCrowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!
What’s the best way to get the word out about a crowdfunding campaign?
Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.
Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.
Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.
Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.
Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.
And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.
Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.
Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.
There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.
The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.
Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.
Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.
Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.
And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.
Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.
All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.
This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.
Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.
Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.
However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.
If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.
What is the biggest unexpected problem crowdfunders face?
The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.
For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.
The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.
So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.
There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive. These companies know that founders don’t have much money, but are willing to take whatever they can get.
The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.
We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”
What do crowdfunders need do to achieve excellent results for their campaigns?
In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.
This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.
- How are their crowdfunding pitch videos shot?
- How are their crowdfunding profiles written?
- What perks sold the best/worst and how were they worded and priced?
- What was their original crowdfunding goal?
Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.
The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.
Nothing is worse than a campaign that only raises $100 during the first several days.
This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!
What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?
We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.
Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing
Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.
Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.
Call Crowdfunding PR at (512) 627-6622 to setup a call!
# # #
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
Crowdfunding PR Rolls Out Title III Equity Crowdfunding 2-Month Prep-Work Programs to Launch More Successful Crowdfunding Campaigns
16 MayThe crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs
Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.
How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process
One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.
“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”
“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.
# # #
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns
29 OctThe Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs
Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.
Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns
Crowdfunding Social Media Campaigns
One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.
Crowdfunding PR Campaigns
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.
“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”
“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”
Crowdfunding PR Campaign Consulting
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.
# # #
(512) 627-6622
@Crowdfunding_PR
Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed
22 DecDoes Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?
Austin, Texas – Crowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.com, IndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.
Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.
Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee. This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.
For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing.
Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.
For the past 5 years, Front Page PR has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.
Need Help Planning an Equity Crowdfunding Campaign?
If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.
Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns
Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers. And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.
1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.
A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign. If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.
2. Writing Effective Press Releases – One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.
The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches. This process is important to be able to effectively position your company successfully against the competition.
In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.
Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.
For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.
And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services. This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.
Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.
3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.
If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.
It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube. Have social media accounts? Please follow us and we’ll return the favor.
Don’t have any social media accounts setup? Need help getting started? No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.
It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.
4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort. It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.
The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.
There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.
5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos. A very cost-effective way to start this process is to setup a free WordPress website.
A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.
6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns.
These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.
If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.
7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.
The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.
8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.
This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built.
A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour. This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job. Working a list of 300 reporters takes many, many hours of work. Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup.
9. Event Marketing – Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.
This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.
10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.
Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.
A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.
# # #
Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
Raising Awareness for the Crowdfunding Industry through Free Online Crowdfunding Training Programs
4 AugPlease help us spread the basic concepts of the crowdfunding campaigns with the masses by sharing the following free training class links with your social media networks
Austin, Texas – It amazes me to discover at business networking events the number of people that that have never heard of crowdfunding. And while crowdfunding may still be under the radar for general population, based on the number of calls we receive each week, the crowdfunding industry is definitely experiencing hockey growth rates.
Our team at Front Page PR used to spend a tremendous amount of time on the phone educating future crowdfunding campaign managers one person, which was extremely time consuming.
Over the past 6 months, the demand for crowdfunding knowledge became overwhelming, so we decided to create the crowdfunding industry’s first free source of crowdfunding training classes. The goal was to make it as easy as possible for anyone to learn more about crowdfunding by providing the basic crowdfunding training materials listed at the bottom of them page. If you like the reading materials and find them useful, please help us spread the word about using crowdfunding as a small business finance tool to your social media networks.
“Just click to tweet. It is very easy!”
If you have a marketing background and would like to start a crowdfunding training class in your city or town, please give us a call (512) 627-6622. We have several printed books that combined with the crowdfunding training materials listed below can help any get a basic understanding of what it takes to launch a successful crowdfunding campaign.
Crowdfunding Training Class Links:
-
Introduction to Launching a Successful Crowdfunding Campaign
-
How to Conduct a Competitive Analysis for Crowdfunding Campaigns
-
How to Shoot a Persuasive Video for Crowdfunding Campaigns
-
How to Write an Effective Crowdfunding Profile that Converts Donors
-
How to Write Copy with Language that Encourage People to Donate
-
How to Offer the Right Perks/Rewards with Good Calls to Action
-
How to Utilize Perks/Rewards to Conduct Marketplace Research
-
How to Set Realistic and Achievable Crowdfunding & Fundraising Goals
-
How to Do a Great Job of Explaining How Crowdfunding Funds will be Spent
-
How to Raise the First 30% of Crowdfunding Funds from Family and Friends
-
How to Build a Great Crowdfunding Management Team to Enhance Success
-
How to Build a Press Room for Crowdfunding Campaign to Achieve Success with the Press
-
How to Build a Press Kit with the Materials Reporters Need to Write a Story
-
How to Write SEO’ed Press Releases to Promote Crowdfunding Campaigns
-
How to Create an Informational Crowdfunding Campaign FAQ Sheet
-
How to Develop a Crowdfunding Timeline Complete with Milestones
-
How to Plan an Effective Advertising Campaign to Promote Crowdfunding Campaigns
-
How to Use Content Marketing to Promote Crowdfunding Campaigns
-
How to Calculate Average Crowdfunding Conversion Rates by Industry
-
How to Use Email Marketing to Reach and Convert More Crowdfunding Buyers
-
How to Conduct Media Relations to Generate Publicity for Crowdfunding Campaigns
-
How to Find the Best Social Media Tools to Promote Crowdfunding Campaigns
# # #
Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign
4 MayHiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive
Robert Hoskins, Director, Crowdfunding PR/Media Relations
By Robert Hoskins, Front Page PR
Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:
- Check to see how many years the PR firm has been in business and examine what industries they have served
- Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
- Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
- Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
- Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
- Beware of PR firms that want to use free or cheap news wire distribution services. Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
- Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
- Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
- Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
- Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.
# # #
Click here to setup a conference call to learn more about launching a Crowdfunding Campaign!
Related articles:
- Five Tips on How to Get Great Publicity for Crowdfunding PR Campaigns in Media Outlets Everywhere
- Top 10 Value-Added Business Marketing Programs that Every Crowdfunding Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Fundraising Profile Managers
- New FilmFunder Crowdfunding Website Targets Hollywood Film & Entertainment Professionals
- Crowdfunding Expected to Drive Alternative Financing Market to More than $150 Billion by End of Year 2015
- Free Crowdfunding Webinar on Green For All
- Bellevate Launches Boutique Crowdfunding Site for Women Entrepreneurs, Startups and Inventors with Great Ideas
- Big-Concepts Launches New Crowdfunding Platform in Virginia to Fund Creative Projects
- Crowdfund it Today Partners with CommunityLeader to Deliver Crowdfunding Solutions for Entrepreneurs, Startups and Small Businesses in Atlanta
- PledgeCents Launches New Education Crowdfunding Platform to Help Schools K-12 Move to a New Level of Fundraising for Field Trips to Science
Crowdfunding PR, Social Media & Marketing Campaigns 
You must be logged in to post a comment.