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Tag Archives: Small Business

OurCrowd and LetsVenture Announce Collaboration on Setting Up New ‘India Investment Fund’ to Begin Investing in Indian and Israeli Entrepreneurs and Startups 

10 Jul

OurCrowd will offer curated deals to Indian investor syndicates managed by LetsVenture, as well as showcase Indian startups on OurCrowd’s platform

By Robert HoskinsCrowdfunding PR

Bengaluru, IndiaOurCrowd, one of the landing equity crowdfunding in Israel, announced that it has signed a strategic collaboration agreement with LetsVenture, one of India’s largest angel investment syndicates for seed stage and venture capital for startups and growing businesses. As part of this partnership, OurCrowd will offer curated deals to Indian investor syndicates managed by LetsVenture, as well as showcase Indian startups on OurCrowd’s platform, giving selected Indian startups access to accredited investors globally and to business development opportunities.

OurCrowd will offer curated deals to Indian investor syndicates managed by LetsVenture, as well as showcase Indian startups on OurCrowd's platform

OurCrowd will offer curated deals to Indian investor syndicates managed by LetsVenture, as well as showcase Indian startups on OurCrowd’s platform

OurCrowd and LetsVenture will be also be collaborating on an ‘India Fund’ to invest in Israeli, Indian and global startups. The investment into this fund would primarily be from family funds and high net-worth individuals (HNWIs) in India and OurCrowd’s global network of accredited investors.

Leveraging LetsVenture’s domestic network, OurCrowd will offer Indian corporates access to the Israeli innovation ecosystem.

“Having made startup funding easy, our vision is to make angel investing easy with a focus on portfolio management (startup reporting, portfolio diversification and exits). The partnership with OurCrowd aligns with our vision of offering our investors access to some of the best startups across geographies including Israel, along with giving LetsVenture portfolio companies access to global investors for their next round of funding. In this partnership with one of the largest equity crowdfunding platforms globally, we do believe this is a win-win for both of us,” said Shanti Mohan, Co-Founder & CEO, LetsVenture.

In addition to this, LetsVenture will facilitate ‘Take to Market’ activities for OurCrowd’s portfolio companies to access the Indian market, the activities of which are under development by LetsVenture and are targeted to commence in 2018.

Commenting on the announcement, Jon Medved, OurCrowd CEO, said, “India is a critical growth market for our business with a huge number of very exciting startup investment opportunities in a range of sectors. Israel and India have a great joint heritage sharing many of the same entrepreneurial qualities that are the backbone of our economies. I am excited to be entering into this collaboration with LetsVenture, which I believe will deliver great value to our investors.”

Elias Ghosalkar, Director of Corporate Development at OurCrowd, added, “OurCrowd, with its strong global presence and established industry leadership is well poised to support the Indian startup eco-system and its stakeholders via its strategic collaboration with LetsVenture. This strategic collaboration helps build much needed bridges between the Israeli and Indian startup ecosystems, and opens the doors to tapping into high growth potential synergies. Indian investors, startups and corporates gain access to global expertise, know-how and innovation via the OurCrowd network, which will truly help put the ‘Startup India initiative’ on a fast track and further strengthen the economic linkages between Israel and India.”

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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Mindblower.com Disrupts the Crowdfunding World with Zero-Risk Crowdfunding Platform

28 Jun

Now anyone can crowdfund their business ideas and make money with no risk while crowdfunding backers get the perk they paid for — or their money back

By Robert HoskinsCrowdfunding PR

London, UK – Since the dawn of crowdfunding there has been a struggle for inventors and dreamers to come up with the right crowdfunding success formula to hit their funding goal and turn their vision into a delivered product. Risking their money on developing a prototype, shooting the project video, marketing and public relations and all of the other expenses and effort necessary to launch a crowdfunding campaign — if they even get that far – comes with no assurances of success.

MindBlower.com Disrupts the Crowdfunding World with New Zero-Risk Crowdfunding Platform

MindBlower.com Disrupts the Crowdfunding World with New Zero-Risk Crowdfunding Platform

Crowdfunding backers have their own risks to worry about. Projects like the Coolest Cooler, the Laser Razor, the Zano drone, Dragonfly Futurefon and so many other campaigns that promised incredible things failed to deliver on time — if at all — leaving backers high and dry. Years on, thousands of people have yet to receive the product they paid for or their money back.

There’s no question that crowdfunding has been a risky business for all concerned… until now.

That’s because MindBlower.com takes all of the risk out of crowdfunding for the backer and the would-be business person by assuming all of the responsibility in handling all of the details of production and fulfillment.

Ideas submitted to MindBlower by inventors undergo a double screening process and the best ideas are selected based on feasibility to produce, market viability and other key factors.

Ideas accepted by MindBlower are turned into crowdfunding campaigns on the MindBlower platform. Once the product reaches its crowdfunding goal, the MindBlower team is in charge of production and fulfillment, the single biggest point of failure for crowdfunding campaigns after they reach their goal.

The inventor receives a royalty on every product sold and the backer enjoys the peace of mind of a money back guarantee if they don’t receive the perk they purchased.

At the end of the day, inventors and backers have ZERO financial risk and inventors don’t have to exhaust their own resources in developing their ideas.

As they are fond of saying “It’s how crowdfunding was meant to be: A seamless, transparent and extremely efficient process that enables dreamers to bring great ideas to life with the help of the community.”

Two campaigns are underway and are wildly successful in exceeding their crowdfunding goals with new campaigns lined up to launch within the next 30-45 days.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

12 Jun

For less than $5k per month, this leading public relations, social media and marketing firm will help startups, existing companies and corporations generate more website traffic and increase monthly sales

By Robert Hoskins

Maryville, Tennessee – Seeking a leading edge PR firm? Whether your company needs help generating publicity for a franchise’s Ripley’s Believe It or Not event or would benefit from generating positive PR publicity for a business-to-business (B2B) home service company that installs solar, saves money with home energy audits or offers HVAC tuneup services to help homeowners save money on monthly energy bills, Front Page PR can provide a cost-effective, turnkey growth-hacking marketing program for around $5,000+tax per month.

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

Front Page PR Rolls Out Turnkey PR/Media Relations Service Portfolio for Franchises, Construction, Home Services (Solar & Energy Efficiency), Industrial, Manufacturing, and High-Tech Companies

Front Page PR’s team of marketing experts can help growing companies write press releases, develop online press rooms, build social media networks, plan a digital advertising program, write search engine optimized blog pages for content marketing, generate precise databases of vertical B2B media contacts, write effective media pitches, build media relationships with the management team, find trade show panels discussion for subject matter experts to speak at and harvest email addresses for carefully-tailored email marketing programs. An excellent price for a full portfolio marketing services that is hard to beat and represents one of the most cost-effective deals in the B2B marketing industry.

“One of the most challenging decisions that most small companies face is hiring their first marketing consulting firm,” said Robert Hoskins, Front Page PR’s Director of PR and Media Relations. “Regardless of whether it’s a small startup seeking to gain market traction, a small business that wants to expand their existing business operations or a large corporation that is seeking merger and acquisition partners, our team of seasoned media relations experts can help any business move mountains with words and sway public persuasion with positive trade publication and business media interviews.”

“The average rate that most PR firms charge clients is $10,000 to $20,000 per month or $60,000 to $240,000 per year. The metric or question that all firms need to measure when evaluating their PR/media relations budget is, ‘Is my PR firm capable of generating at least $1 of media publicity for every $1 I spend on their PR consulting fees?’ ” Hoskins continued. “With that said, if a company can find a PR firm that can generate a 300% return-on-investment (ROI) for a budget of $60,000 per year, that’s equivalent to hiring three professional, seasoned marketing professionals, and/or receiving a minimum of $300,000 in positive, credible media exposure. Not many firms can deliver on this expectation, but our team can.”

Have an interest in learning more? Please give Front Page PR a call at (512) 627-6622 to learn more and to receive a free 30-minute review of your website, your social media credentials and an off-the-cuff review of what first steps might be taken to generate more website traffic, produce more business leads and how to help your sales team close deals on more new business. Front Page PR wants your business and is willing to work hard to earn your business, complete with a great ROI.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622

United Overseas Bank Partners with OurCrowd to Offer Equity Crowdfunding Support for Startups Participating in UOB’s Singapore FinLab Accelerator Program and other Cities throughout Asia

17 Aug

With a full Capital Market Services (CMS) license from the Monetary Authority of Singapore (MAS) OurCrowd is now able to market its equity crowdfunding platform in Singapore and other Asian cities

 By Robert Hoskins

Singapore/Jerusalem – United Overseas Bank (UOB) is deepening its commitment to helping startups grow into sustainable businesses by training its commercial bankers to provide clients with the most up-to-date information on alternative funding channels beyond traditional financing. More than 100 of its bankers have been trained so far.

United Overseas Bank Partners with @OurCrowd to Support Asian Startups and Small to Medium Enterprises Utilizing Equity Crowdfunding for Seed Investment Capital

United Overseas Bank Partners with @OurCrowd to Support Asian Startups and Small to Medium Enterprises Utilizing Equity Crowdfunding for Seed Investment Capital

The training is timely as the Bank’s strategic equity crowdfunding partner, OurCrowd, a leading global equity crowdfunding platform, was awarded a full Capital Market Services (CMS) license from the Monetary Authority of Singapore (MAS) at the end of July. With the license, OurCrowd is now able to market its equity crowdfunding platform in Singapore. In March this year, UOB announced it had made a US$10 million investment in OurCrowd, which invests in startups with differentiated and highly scalable technology products and services.

“We are proud of the rapid growth of our unique brand of equity crowdfunding and teaming up with UOB to advance the cutting edge of FinTech and the startup ecosystem in the region,” said Jon Medved, OurCrowd’s CEO. “As we work together, innovative Asian companies with differentiated and highly scalable technology products and services will be able to get access to another source of funding from a global investor network to jumpstart their international expansion and business development.”

UOB’s partnership with OurCrowd reinforced the Bank’s commitment in supporting Asian SMEs and startups with end-to-end financing needs. The range of support includes UOB’s accelerator program, The FinLab, to venture debt financing through to investment banking.

Ms. Janet Young, Head of Group Channels and Digitalization, UOB, said, “We understand the ambitions of startups and emerging enterprises and want to help them grow into sustainable businesses. In the last six months, we have trained more than 100 commercial bankers to identify and to understand the type of financing for which startups can qualify. Through our initiatives, we are well-equipped to support the startup ecosystem and help them realize their full potential.”

In addition, accredited investors among UOB’s clients will now have an opportunity to broaden their investments into OurCrowd’s portfolio companies and tap into a quality deal flow across the globe.

Mr. Denes Ban, OurCrowd Partner and Managing Director, Asia, said, “Our latest approval and licence in Singapore is further validation of OurCrowd’s global footprint and it’s exciting to see immediate and impactful results, thanks to our partners at UOB and the Sassoon Investment Corporation (SIC). Singapore-based investors will now have access to our portfolio of world-class startups and tap their growth potential.”

Launched in 2013, OurCrowd has raised more than US$250 million for investment in almost 100 companies, and has already had eight companies in their portfolio either acquired by a multinational or listed publicly. Unlike traditional equity crowdfunding platforms, OurCrowd invests its own capital alongside the crowd investors in each deal as testament to their confidence in the deal. By offering investors the same terms (valuation, liquidation reference and protection) as venture capital funds, it offers accredited investors access to unrivaled investment opportunities. OurCrowd also provides post-investment support to its portfolio companies, assigning industry experts as mentors.

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VerteCore Lift™ Offers Chiropractors a Peer-Reviewed Spine Decompression Medical Device They Can Prescribe to Treat Herniated Discs, Degenerative Disc Disease, Scoliosis, Sciatica and Back Pain

21 Mar

 Get in Line Now if You
Want the Early Bird Special

Read the three customer testimonials from doctors that detail their own personal battle with chronic back pain and how the affordable, easy-to use “Lift™” made a big difference in returning to a normal life

By Robert Hoskins

 

Los Angeles, California – VerteCore Technologies announced a new program for Chiropractors that will allow them to lease affordable, mobile spinal decompression units that will augment scheduled chiropractic adjustment procedures. The VerteCore Lift™ can be used in a clinical setting that allows Chiropractors to offer spinal decompression in a very compact office setting that was not previously available with the large spinal decompression tables that cost $125,000 or more to install and required a very large footprint.

VerteCore Lift - Close Up - Brown on Black

VerteCore Lift – Affordable, Mobile Spinal Decompression for Active Adults

The clinical version of the Lift sells for only $1,199, which makes it the most affordable spinal decompression medical technology product on the orthopedic marketplace, and multiple units can be stored in a single small cabinet.

Chiropractors can prescribe the VerteCore Lift as in-office treatment or offer it as an at-home-use solution that back pain patients can wear 20-to-30 minutes per visit/day to allow the spine to be stretched out, which allows blood, nutrients and the body’s natural healing processes to flow through the spine uninhibited to help the body repair itself by rehydrating and resorption of the herniated discs, which relieves the pressure on pinched nerves that cause most types of back-pain-related disorders.

During the VerteCore Lift’s med-tech’s product development process a number of medical doctors and pain management specialists have peer-reviewed the compact spinal decompression device and provided not only positive customer testimonials, but have made personal investments in the company in order to introduce the VerteCore “Lift” to the $57 billion Orthopedic medical device marketplace.

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

The following medical professionals have had a variety of back pain related medical problems and recently had a chance to personally try on and evaluate the VerteCore Lift. All were skeptical about trying out another new promising back pain relief medical device based on their trials and tribulations with other devices such as inversion tables that did not work, gave them headaches from too much blood rushing to their head and ended up causing more pain in their ankles and knees than the relief it provided for their back pain.

But after years of spending thousands of dollars on doctor visits, MRI’s, long-term physical therapy sessions, cortisone shots, pain medications, and back surgeries, all of these medical professionals were just like a wide cross-section of the American population that were willing to try anything to get rid of their chronic back pain. And when they did they were surprised at how well the “Lift” performed.

Dr. Mark J. Mulvihill, Ph.D., Vice-Pres., X-Rx, Cambridge, MA

“I woke up on Christmas Day six years ago and my leg hurt extremely bad and I thought maybe I had pulled a hamstring. After several doctor visits and an MRI exam I was diagnosed with Sciatica, which was being caused by a herniated L5 S1 disc.

For five years I went through extensive physical therapy, cortisone shots, and many types of pain medications, which caused problems with my digestive tract and gave me pretty bad heartburn.

I have tried many back pain devices that are advertised on TV, but the only one that gave me any type of relief was an inversion table where you hang upside down and let gravity stretch the spine with the body’s weight. While it gave me temporary back pain relief, I am tall and weigh around 200 pounds. Putting that much pressure on my knees and ankles hurt and negated the effects of my back pain relief. It also gave me headaches because of the blood that rushed to my head while hanging upside down.

Before all of this started I was a competitive golfer and the back pain basically forced me into early retirement. I longed to play the game, but I simply could not because I could not rotate my back at all without excessive pain.

By nature and due to my medical education I am very skeptical when it comes to trying out new back pain devices, but a friend of a friend introduced me to Paul Leake. We agreed to meet during a business trip, which was actually good because travel usually is an excruciatingly painful experience for people with back pain.

Paul Leake, VerteCore Technologies, Managing Director

Paul Leake, Managing Director, VerteCore Technologies

We met and after wearing the VerteCore Lift for 20 minutes my back pain was completely gone. For the first time in years, I could actually sit up easily from a laying down position. It was incredible. I felt so good the next day that instead of sitting on the sidelines as usual, I spent a full day sliding around slippery slides at the local water park with my family. It was an awesome feeling.

A good friend of mine, Dr. David Curtis, also suffers from back pain associated with degenerative disc disease, which left him with six herniated discs. One day we played 36 holes of golf and both of our backs were sore so I mentioned that I had the VerteCore Lift with me. We took turns wearing the Lift for 20 minutes each and the pain relief was immediate.

It worked so well that David wanted to purchase a Lift and was disappointed that my device was a demo unit and that they would not be available until an upcoming Indiegogo crowdfunding campaign that will be launched sometime in April 2016.

If you have any type of back pain caused by herniated discs and pinched nerves, I highly recommend that you try a VerteCore Lift. It is simple, cost-effective and very easy to put on and wear during a 20-minute doctor visit or buying your own Lift so that you can wear it during your normal daily routine.

 

Dr. David Curtis, Ph.D., Psychologist, based in Long Island, New York

“My story is similar to Mark’s. I was diagnosed two years ago with degenerative disc disease and by the time I had my first MRI, the exam showed that I had six herniated discs.

Like Mark, my back pain made it tough to play golf. So when he called and asked me if I wanted to play a round of golf I wanted to say no, but he said that he had a new med-tech device that would decompress the spine and help reduce my back pain. When I tried it on, much to my surprise it did and I felt the decompression effects for the whole day. And I only wore it for 20 minutes.

What surprised me is how simple the device was to operate and how much better I felt. I would highly recommend a ‘Lift’ to anyone with back pain. Simple back pain relief is a good thing for everyone.”

Dr. Richard F. Mestayer, Medical Doctor/Psychiatrist, Springfield, Louisiana

“The VerteCore Lift was introduced to me through a good friend, Stanley Cooper. He told me some very positive things about the med-tech spine decompression device and I became very interested in the product due to my own person experience with chronic back pain.

Unfortunately for me, I have had back surgery twice with the final one being a “Fusion.” So instead, I had several patients try it on at my office and it was very clear from their facial expressions that it was doing a good job at melting away their pain.

As an MD, I think that the VerteCore Lift would have been very helpful to me during the years prior to my surgery. The VerteCore Lift is not designed to help patients with fusions, but I wish that it had been available when I began having my back pain. I feel confident that if I had healed better from my earlier minor back injuries that I probably could have completely avoided undergoing back surgery altogether.

I would definitely recommend that all future patients try a VerteCore Lift before contemplating irreversible back surgery. You will be glad you did.”

If you would like to pre-order single units or purchase volume quantities before the Indiegogo crowdfunding campaign begins, please fill out the contact form at http://vertecore.com or call Paul Leake direct at (601) 807-2148.

The company is currently recruiting sales people, resellers, distributors, and manufacturing representatives. The Indiegogo crowdfunding campaign is going to offer a 40% discount (save $240) on both the clinical and consumer models on the first 500 units to be pre-sold. About 200 orders have already been placed.

Get in line now if you want the Early Bird Special

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SEC’s Proposed Amendments to Approve Nationwide Intrastate Crowdfunding and Raise Limit to $5 Million for Small Business

31 Oct

SEC’s Proposed Amendments to Rule 147 and 504 to Facilitate New Intrastate Crowdfunding and the Sale of Regional Securities Offerings

SEC Staff Proposes Amendments to Rules 147 and Reg. D.,504

SEC Staff Proposes Amendments to Securities Rules 147 and Reg. D. 504

 By Robert Hoskins

 SEC’s Proposed Actions for Title III Crowdfunding

The Securities and Exchange Commission is considering whether to propose amendments to Securities Act Rule 147 and Rule 504 of Regulation D.  The proposed amendments would be part of the Commission’s efforts to assist smaller companies with capital formation consistent with its investor protection mission.

Proposed Title III Crowdfunding Amendments

Proposed Amendments to Rule 147

The proposed amendments would modernize Rule 147 to permit companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.  The proposed amendments to Rule 147 would, among other things:

  • Eliminate the restriction on offers, while continuing to require that sales be made only to residents of the issuer’s state or territory.
  • Refine what it means to be an intrastate offering and ease some of the issuer eligibility requirements in the current rule.
  • Limit the availability of the exemption to offerings that are registered in-state or conducted under an exemption from state law registration that limits the amount of securities an issuer may sell to no more than $5 million in a 12-month period and imposes an investment limitation on investors.

Proposed Amendments to Rule 504

The proposed amendments to Rule 504 of Regulation D would increase the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualify certain bad actors from participation in Rule 504 offerings.  The proposed rules would facilitate capital formation and increase investor protection in such offerings.

 

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Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns

29 Oct

The Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

Tips on How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR/Marketing Campaigns

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Crowdfunding PR Campaign Consulting

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Onevest Sets $2 Million Self-Crowdfunding Record; Uses Funds to Hire Top Talent

22 Aug

Financial technology company currently operates one of the leading startup investing marketplaces with over 80,000 entrepreneurs and 15,000 investors registered

By Robert Hoskins

New York City, New York – Onevest announced that reached $2M in financing for its Series A round after self–crowdfunding on its own platform.   The financial technology firm launched the 506c offering to celebrate the implementation of Title IV of the JOBS Act. In one month alone the company has been able to close what would normally take on average between 4 to 8 months in the offline world for a tech startup of its size.

New Equity Crowdfunding Platform, OneVest, Creates One-Stop Shop for Investors Seeking Startups in the United States

New Equity Crowdfunding Platform, OneVest, Creates One-Stop Shop for Investors Seeking Startups in the United States

The company is currently operating one of the leading startup investing marketplaces with over 80,000 entrepreneurs and 15,000 investors registered.

Onevest has a unique approach, as it captures deal flow at the formation stage via its cofounder matchmaking property site, CoFoundersLab, which gives Onevest six months to one year in advance to build the relationship with the company before the entrepreneur is ready to seek a round of financing. Via CoFoundersLab, Onevest is onboarding over 2,000 registered entrepreneurs to its ecosystem every month.

“Today we have put a dent in the universe by changing the game of fundraising online. We are lucky and honored to be part of an industry that is revolutionizing what has been an old and outdated model that clearly needed a healthy disruption,” said Onevest’s Executive Chairman Alejandro Cremades.

The company is already putting the capital to work as it has hired a new CFO, Barry Shereck. Barry has more than 30 years of experience in financial management with early stage companies and has taken four companies public.

Onevest also announced the hire of Erica Duignan as the Head of Deal Flow to hone in on bringing high quality startups on its marketplace and to build a world-class team of venture associates. Erica is joining Onevest from the renown accelerator program Dreamit Ventures, where she was a Managing Director focused on company recruiting, fundraising and developing investor relationships.

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Wells Fargo Announces Four-Point Plan to Expand Credit Coaching Programs and Offer $75 Million in Investments, Grants and Micro-Lending for Small Businesses in the U.S.

21 May

To help business owners learn how to obtain credit, as well as better understand the reasons for a decline and learn how to prepare to reapply, Wells Fargo has launched a new Credit Coaching program

  By Robert Hoskins

San Francisco, California – To gain more insight into the experiences of diverse business owners in the areas of lending and operating their businesses, Wells Fargo commissioned Gallup to conduct a national study of small business owners. Today, as Gallup releases the findings (on Gallup.com), Wells Fargo is announcing a four-point plan to address needs identified in the study. The plan will help more diverse small businesses become credit-ready and gain access to credit. The Gallup survey included findings of business owners in six segments – African American, Asian American, Hispanic, LGBT (Lesbian, Gay, Bisexual and Transgender), military veteran, and women.

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“Serving diverse communities has long been a focus area and priority for Wells Fargo, yet we know there’s more work to be done, and it starts with gaining a deeper understanding of the experiences of diverse small business owners working with financial institutions,” said Lisa Stevens, head of Small Business for Wells Fargo. “For this reason, we commissioned the Gallup study, which gave us new insight into the perceptions and experiences of diverse business owners working with banks, and how we can improve as a company and as an industry.”

Overall, the national study revealed there are more similarities than differences between small business owners in all diverse segments and those in the general population. It also shows specific areas in which the financial services industry can provide more support for diverse business owners.

Credit Coaching Program

In the Gallup survey, diverse-owned small businesses were more likely to respond that they have been declined for business credit – about one in five African American, Asian and Hispanic business owners said they faced a credit decline in the past (14 percent of general market respondents said they faced a decline). After being declined, a higher percentage of African American business owners (64 percent) said they did not apply for credit again than their peers in the general small business population (47 percent). African American (14 percent) and LGBT (15 percent) business owners also reported greater personal credit challenges than the general market (5 percent).

To help business owners learn how to obtain credit, as well as better understand the reasons for a decline and learn how to prepare to reapply, Wells Fargo has launched an enhanced Credit Coaching program. It offers expanded support to business owners who have been declined business credit. The phone-based program has been rolled out to small business owners who apply for Wells Fargo Business Direct credit products (primarily credit products under $100,000 sold through its retail banking stores). Business owners who use the program will be connected with a credit specialist who will review the business’ credit profile, explain why the business was declined credit, and share resources that can help the business strengthen its credit profile and improve the likelihood of being approved for business credit in the future.

In addition, while the majority of business owners surveyed across all segments said they did not feel a perception of discrimination from a financial institution impacted their chances of obtaining business credit, 22 percent of African American and 11 percent of LGBT business owners reported that perceived discrimination impacted their chances of obtaining credit for their business, compared to 5 percent of the general small business owner population. The Credit Coaching initiative will be one way Wells Fargo will further increase transparency of credit decisions and facilitate conversations that build trust with all customers.

“We take pride in the fact that diversity and inclusion has long been one of our core values in every aspect of our business, and at every level of our organization,” said Stevens. “We want to make sure all customers feel welcome, respected, understood, valued and appreciated. The actions we’re introducing today are the next steps for Wells Fargo to better serve and connect with diverse-segment business owners.”

Community Development Financial Institutions Investments, Grants

Another key finding in the Gallup study is that African American, Asian and Hispanic small business owners are more likely to be in the start-up and growing stages of their business, compared to the small business population in general, and as a result may not qualify for many conventional bank loan products. In addition, 49 percent of African American-, 47 percent of women- and 45 percent of LGBT-owned businesses in the survey reported annual business revenue of less than $50,000, compared to 36 percent of small business owners in general.

To help newer, smaller and start-up businesses access the appropriate business financing and support they need, Wells Fargo will extend $50 million in investments and $25 million in grants to organizations called Community Development Financial Institutions (CDFIs) that serve small businesses and entrepreneurs. The investments and grants will be directed to CDFIs that help small businesses get started and established by providing flexible capital and technical assistance. Wells Fargo will work with existing and new CDFI customers in diverse communities across the country to deploy this capital and measure its impact.

“We know that in order to address the range of financial needs within all of our communities, we need to support and work with the ecosystem of organizations that serve small businesses,” said Jon Campbell, executive vice president, government and community relations for Wells Fargo. “Through this increased investment and connections with community lending organizations, we are making meaningful strides toward increasing access to capital for small businesses, as well as helping more business owners get the coaching and educational resources they need to succeed financially long-term.”

Nationwide Referral Network

In the Gallup study, more African American, Asian and Hispanic business owners reported they were unable to obtain all the credit they needed in the past year than the general business owner population, yet the majority of small business owners in all diverse segments said they did not need credit in the last year. At the same time, nearly one in four African American, Hispanic and Asian business owners plans to apply for credit in the next 12 months, higher than the general small business owner population planning to pursue credit (15 percent). Businesses in the startup and growing phases in general expressed more intentions to apply for new credit.

To ensure business owners are aware of and accessing the full range of financing options available to them, Wells Fargo recently established referral relationships with more than 20 nonprofits and other lenders in cities across the country that are participating in the U.S. Small Business Administration’s (SBA) Community Advantage program. Participants in the SBA’s program specialize in providing hands-on guidance to small businesses and offering credit to qualifying businesses in underserved markets. Wells Fargo, the nation’s No. 1 SBA lender 7(a) in dollar volume for six consecutive years (U.S. SBA data, federal fiscal years 2009-2014), established these relationships with the intent of providing small business owners with an additional financing solution that may better meet their lending needs.

Chamber Training Institute

On the topic of business education, the Gallup study showed that African American, Asian and Hispanic business owners were more likely than business owners in the general population to be extremely or very interested in learning how to build a strong business credit application, choose a credit product, and develop a business plan. To meet this demand, Wells Fargo is supporting a Chamber Training Institute that trains leaders of diverse-segment chambers of commerce on key business and leadership topics for their members, such as how to access business credit and craft strong business plans. This cross-chamber initiative builds on Wells Fargo’s strong working relationships with chambers nationwide that specifically serve and represent African American, Hispanic, Asian American and LGBT business owner interests.

“There’s no single answer to the challenges reflected in the study, just as the challenges facing all diverse-owned businesses are broader than any one financial institution can address,” Stevens said. “As America’s leading small business lender, we have a responsibility to do more. We believe the steps we’re taking will make a difference, help us foster more lifelong relationships, and move us closer to our goal of helping every business we serve succeed financially. We want to contribute to a national conversation, involving the public and private sector, industry stakeholders and small business owners, about how to better support small businesses in every community.”

Additional Gallup study findings

Other key findings in Gallup’s industry study included:

  • Only about half of small business owners say they have ever borrowed money for their business, including the general population of small business owners (50 percent), Asian (53 percent) and Hispanic (51 percent) segments, while the percentage of African American business owners who have used credit (42 percent) is somewhat lower.
  • African American (21 percent) and Hispanic (18 percent) business owners were more likely than their counterparts in the general population (10 percent) to be in the startup phase.
  • Nearly half of Asian-owned business owners (49 percent) said they were in the growing phase of their business, a higher percentage than the general population of small business owners (37 percent). Also, 38 percent of Asian-owned businesses reported annual revenue of $250,000 or more, compared to 22 percent of businesses overall.
  • A higher proportion of veteran-owned businesses (24 percent) reported being in the winding down phase – preparing to retire, sell or transition their businesses – than small business owners in general (15 percent).
  • Just 9 percent of women business owners reported plans to apply for new credit in the next 12 months, compared with 20 percent of men surveyed.

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Understanding the Best Type of Crowdfunding Site to Support a College or University Campus

16 Mar

What’s the Best Type of Crowdfunding Platform to Serve a College or University Entrepreneurship Center, Co-Working Space, Incubator or Accelerator Program?

By Robert Hoskins

Understanding the Crowdfunding Funding Process

The first step in building a crowdfunding business model is to understand the various forms of crowdfunding and at what step of the business creation process each should be used.

This crowdfunding infographic is a good representation on each step of the business creation process from the business idea, generating revenue, validating marketplace demand, expanding operations and maturing into a fortune 500 company.  It also shows what type of crowdfunding is usually best to fund startups and each step of the business’ evolution.

The Crowdfunding Escalator by CrowdSuite  Shows the  Different Types of Crowdfunding

The Crowdfunding Escalator by Crowdfund Suite Shows the Different Types of Crowdfunding

Source: CrowdfundSuite.com


Donation-based Crowdfunding
– At kitchen tables, dinner parties, happy hours and dorm rooms around the world many brilliant ideas are born and discussed for the very first time. Once an idea has been pitched and vetted among friends and family and it begins to gain momentum toward the first step of crowdfunding, Donation-based Crowdfunding, which is used to scrape enough money together to begin building a business plan to figure out how much it will cost to bring a business idea to fruition and/or develop at one or more prototypes. Donation crowdfunding sites make it easy to collect money for new creative ideas as well as expand the crowdfunding campaign’s reach from just family and friends to a global audience of potential supporters.

Most donation-based crowdfunding sites are usually built to provide fundraising activities for campaigns that do not offer any rewards or perks.  They are also used to support non-profit causes.  Donations to 501(3)(c) are tax deductible and can be written off at the end of the year.  

Most universities will only build donation-based crowdfunding sites that can be used by students and faculty to collect money by students and faculty for a wide variety of projects including college educations, scholarships, research and development, campus improvements and all kinds of not-for-profit endeavors. Crowdfunding can be used for very small fundraising efforts to raising millions of dollars from alumni, foundations, institutional investors and corporate sponsors.

Donation-based crowdfunding sites will make it easy for anyone to search for, discover, research and fund their favorite pet projects on their alma mater’s campus.

Rewards-based Crowdfunding – Surprisingly enough 90% of people in the world still are not familiar with the term crowdfunding. Mention Kickstarter or IndieGoGo and most people do recognize the brand name and know its purpose and have heard of popular crowdfunding campaigns such as Oculus, Star Citizen, Coolest Cooler and the return of the Pebble Time SmartWatch.

Rewards-based campaigns are used to take ideas, concepts and prototypes to the next level. They are used in a similar fashion to how typical marketing campaigns are used to support product/service launches and rollouts with an added twist.

People with ideas build a crowdfunding profile, shoot a crowdfunding pitch video and build a list of up to 20 perks or rewards that are pre-sold to raise enough money to develop a prototype or pay for the very first manufacturing production run.  Not only do rewards-based crowdfunding campaigns validate industry demand, but they allow businesses to test market various product versions, colors and price points to gauge public interest. More importantly, they help startups generate their first revenue by pre-selling their products and services in order to raise enough money to get the business started. Gaining this type of market traction is very important to angel investors because it shows that there is an audience of people who are willing to pay for the company’s products and services. 

The best way for universities and colleges to cut their teeth on the crowdfunding business model is to launch a rewards-based crowdfunding site, which usually collects a 5% commission on the crowdfunding campaign’s total amount raised. That may not sound like much but since 2009, Kickstarter alone has raised $1.6 billion, which at 5% means $80 million over 5 years in gross revenue or an average of $16 million per year that could be used to fund a wide variety of college/university projects.

Not only are crowdfunding platforms a good source of revenue, but with the right marketing resources crowdfunding campaigns have the potential to raise a huge amount of marketplace awareness for the university’s projects, business development goals, research and development labs and technology transfer programs. All at no cost to the university because the crowdfunding campaign managers are the ones that spend money to market their crowdfunding campaign to the world.

The other reason to consider launching a rewards-based crowdfunding program is that they are easy and do not fall under the jurisdiction of the SEC or state securities board regulators because no securities are being sold. For new startups it also means that raising money does not involve selling any equity shares or giving up any control of the company’s administration.

Rewards-based crowdfunding campaign commissions can also be used by colleges/universities to establish co-working spaces and to fund college incubator and accelerator programs. Co-working spaces with at least 25,000 sq. ft. can generate millions of dollars per year in additional revenue from rent and mentorship programs.

It is important to note that rewards-based commissions combined with co-working space revenue can provide millions of dollars in seed investment capital to begin funding the next step in the process, equity-based crowdfunding sites, where schools, students, faculty and alumni can become equity investors in new startups.

Equity-based Crowdfunding – Setting up equity-based crowdfunding websites will allow schools to play the role usually enjoyed by Angel Investors, Venture Capitalists and/or Broker-Dealers. They will allow students to raise money for startups by selling debt, such as convertible notes, or selling equity shares for a certain percentage of the company to raise enough seed investment capital to produce prototypes, fund early manufacturing runs, setup distribution agreements and hire manufacturer representatives. 

Other types of equity crowdfunding involve sharing 20% of the gross profits with investors or making royalty payments on a per item sold basis until the investors receive a 3x to 5x payback on their initial investment.

Investing in startups is a risky business, but with the right education and building a small group of experienced Super Angel investors to follow, a large group of novice accredited investors can invest smaller amounts of money along side seasoned experts with a proven 25-30 year track record.

In states like Texas, Michigan, Georgia and 11 others non-accredited investors can also pool their money together to purchase equity shares of stock. This is something that has been illegal for the past 80 years, but intrastate crowdfunding exemption laws are now allowing average people to begin investing in startups just like angel investors and venture capitalists.

The aggregation of novice accredited and non-accredited investors are known as Investment Syndicates, which is the process of following expert investors.  This allows students, faculty members and the general public to learn the equity investment business and enjoy the benefits of being an insider when a great business idea is transformed from a startup company to an Initial Public Offering (IPO).

For example, a $300 investment for a single share of stock and pair of Oculus virtual reality goggles would have paid investors a return on investment of $45,000 when Facebook bought the company for $2 billion dollars.

Equity-based crowdfunding is much more complicated than rewards-based crowdfunding due to the stringent requirements needed to meet the SEC and state securities board regulatory requirements.

Unlike rewards-based crowdfunding, equity crowdfunding provides a great opportunity for business administration, legal and finance students to get hands-on experience writing business plans, structuring deals, protecting intellectual property (IP) and planning real world product/service launches that are part of every single equity crowdfunding campaign.

Working alongside experienced angel investors and venture capitalists is also a great way for students and faculty to learn the finance industry from the inside out.

Learn more about crowdfunding:

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