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IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things with Crowdfunding

20 Feb

Entrepreneurs to Get Free Access to IBM’s Watson IoT Platform and Discounts on Cloud Services

By Robert Hoskins

Munich, Germany – IBM (NYSE: IBM) announced a partnership with Indiegogo and Arrow Electronics (NYSE: ARW) to help bring new Internet of Things (IoT) ideas to life. This collaboration brings IBM’s Watson IoT platform and cloud services together with ideation to production services from Arrow Electronics and Indiegogo – the world’s largest crowd sourced funding platform with more than $1.1 billion raised.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

Now, qualified Indiegogo entrepreneurs will have no-charge access to IBM Watson IoT Platform via Bluemix for an unlimited amount of time, giving them access to more than 160 industry-leading cloud services to incorporate ready-to-use capabilities, such as artificial intelligence, Blockchain, advanced data analytics and cyber security into their latest IoT inventions. In addition, qualified startups will have access to IBM’s global network of technical and industry expertise, education, mentoring and enterprise customers and business partners, all of which can help to bring new and innovative IoT products to market quickly.

“We’re very excited to be partnering with Arrow and IBM to help entrepreneurs bring their wildest IoT dreams to life,” said David Mandelbrot, CEO of Indiegogo. “We know that fundraising is only one piece of the entrepreneurial puzzle, and by working together with IBM and Arrow we’ll be able to continue making it easier for entrepreneurs to bring their ideas all the way from concept to market.”

Experts predict that by 2022, the IoT landscape will be worth $14.2 trillion.1 A critical driver to this growth will be entrepreneurs and early-stage businesses which, while armed with ideas, lack the resources and skills to develop these next-generation IoT innovations and bring them to market.

Early examples of Arrow Certified Indiegogo IoT startup projects include:

  • Fitly, which created Smart Plate, the first intelligent nutrition platform that instantly analyzes and tracks what you eat. An industry first, Smart Plate was developed with support from Arrow and IBM Cloud, and was successfully funded on Indiegogo.
  • PlayDate, a startup that launched on Indiegogo, created the first smart ball for pets that lets owners interact with their dogs and cats from anywhere in the world. The PlayDate team ran the highest grossing pet tech crowdfunding campaign to date, but used Indiegogo for much more than just funding. They were one of the first campaigns to get Arrow-certified, a badge of approval on their manufacturing plans, and they received $100,000 in flash funding as well as engineering design support. “Arrow and Indiegogo’s support was incredibly valuable,” said Kevin Li, CEO at PlayDate. “Our campaign with Indiegogo opened doors with partners and acted as market validation for investors. Indiegogo and Arrow partnering with IBM will be a huge benefit for entrepreneurs using the platform.”

Through this partnership, IBM, Indiegogo and Arrow are removing key barriers and providing the expertise, resources and funding that entrepreneurs need to develop innovative new connected products and quickly and cost-effectively bring them to market. Combining IBM’s powerful cognitive capabilities with Indiegogo’s entrepreneur platform and Arrow’s end-to-end technology design and production expertise will rapidly increase the volume and quality of IoT devices in market and help fuel a new generation of entrepreneurs.

“Entrepreneurs and startups play a vital role in creating the next generation of businesses – their drive, innovation and passion for bringing new ideas to life is particularly important in building the IoT,” said Harriet Green, General Manager Watson IoT. “We are thrilled to partner with Indiegogo and Arrow Electronics to accelerate IoT innovation and development around the world working hand in hand with some of the best and brightest entrepreneurs, developers and startups to build an even better IoT.”

In addition to IBM’s benefits, Arrow provides qualified Indiegogo campaigns with up to $500,000 in benefits, such as component parts, online product design and prototyping tools, comprehensive technical reviews with Arrow engineers, manufacturing and supply chain services and sustainable recycling. As the only global technology company capable of providing comprehensive, sensor-to-sensor, full IoT product lifecycle solutions, Arrow is uniquely positioned to guide the biggest names in technology, and startups and makers alike, along their IoT production journey.

“IBM will take our groundbreaking collaboration with Indiegogo to a whole new level, helping us reach more entrepreneurs and get their innovative products to market quickly and cost-effectively,” said Arrow’s Chief Digital Officer Matt Anderson. “As one of the world’s largest providers of electronic and IT products and services in the world, Arrow has the breadth of resources and depth of expertise to successfully shepherd promising entrepreneurs along their path to market. Arrow engineers around the world are eager to collaborate with Indiegogo entrepreneurs on cutting-edge tech designs that incorporate the best that IBM’s Watson IoT and cloud services have to offer.”

IBM made the announcement at its first-ever Genius of Things Summit at the company’s Watson IoT headquarters in Munich, where customers, partners and influencers gathered to examine how Watson clients are implementing IoT solutions that drive exceptional outcomes. Around the globe, IBM is working with more than 6,000 clients, across industries, to help them truly realize the benefits of IoT. For more information, please visit:on IBM Watson IoT

Originally launched as a crowdfunding platform, Indiegogo is the place for entrepreneurs to move their ideas quickly from concept to market. Entrepreneurs on Indiegogo are able to showcase their ideas directly to users, take orders for products early in their lifecycle and ultimately build direct relationships with their first customers. Indiegogo is the platform of choice for early stage entrepreneurs and the creative teams of some of the most successful consumer product companies in the world. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback Targets Commercial Fleet Managers with Intelligent Cell Phone Cases and Monitoring Business Services that Allow Any Company to Enforce Cell Phone Policies and Increase Driver Safety

9 Jan

For a fleet of any size, an enforceable smartphone distracted driving prevention and safety compliance program can cut losses related to vehicle accidents by up to 25% and save money on insurance

New York, NYShellback Business Services announced a new Smartphone Safe and Live Undistracted Monitoring App (http://liveundistracted.com) for commercial fleet managers of cars, vans, buses and trucks that will remove the temptation for drivers to take their eyes off the road due to distracted driving by storing their phones out-of-sight inside a special type of cell phone case called a Shellback Smartphone Safe.

The Summit Landscape Management team with its truck fleet. Photo courtesy of Summit Landscape Management

The Summit Landscape Management team with its truck fleet

Shellback Smartphone Safe ROI

“A low monthly fee costs just pennies a day, but provides a massive ROI as a stand-alone solution or in conjunction with your existing telematics solution,” said Michael Maguire, Shellback’s CEO and Founder. “And, if it prevents just one accident or provides indisputable evidence in defense of a negligent entrustment claim, the Shellback solution will yield a huge return-on-investment for our clients and any organization that allows individuals to drive while performing company business.”

Shellback Smartphone Safes

The Shellback Smartphone Safe provides intelligent cell phone storage and includes a cloud-based cell phone app, called the Live Undistracted Monitoring App for both Apple iPhones and Samsung Galaxy Smartphones (all Androids), which provides guaranteed confirmation that the phone is not a driving distraction or a company liability.

Shellback Smartphone Safes are lightweight, easy-to-carry and unlock, yet are very effective at improving driver behavior by requiring them to keep their eyes on the road while driving and to reinforce the policy that the only safe time to look at their phone is when drivers are parked in a safe location. The MSRP for the Shellback Smart Phone Safe starts at $20, which includes the Live Undistracted Monitoring App, and can be negotiated down for large purchase orders.

Shellback Live Undistracted Monitoring App

The Shellback Live Undistracted Monitoring App uses a centralized database so that administrators can manage multiple fleets at multiple locations. Fleet administrators can add or delete cell phones and users from the system, create regional teams of drivers and view daily, weekly, monthly and annual cell phone safety compliance reports and statistics.

The Live Undistracted Monitoring App is easy-to-install, simple-to-administer and provides commercial fleet operators with real time reports to ensure that their cell phone safety policies are being followed and that all state and federal laws are being obeyed.

Shellback Business Services Call Center

Another option is to outsource the Smartphone Safe Alerts and Compliance Reporting to Shellback Business Services, which is a large fleet monitoring call center, so that fleet dispatchers can focus on their core operations. The Shellback Live Undistracted Monitoring Service ranges from $15 to $5 per cell phone case per month based on monthly alert and reporting volume.

Potential Shellback Smartphone Safe Accident Prevention

According to the National Highway Traffic Safety Administration (NHTSA), on-the-job crashes cost employers more than:

  • $24,500 per crash
  • $150,000 per injury
  • $3.6 million per fatality

Shellback Business Services

To learn more about Shellback’s Business Services for Commercial Fleet Managers, please contact us through Facebook, LinkedIn or Twitter; call Michael Maguire at (215) 628-3353 or visit the company’s website at http://liveundistracted.com.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback’s 2017 New Year’s Resolution for Drivers Facing Stiff New Penalties and Fines Associated with Talking, Texting and/or Even Holding a Smartphone While Driving

4 Jan

Buy a Smartphone Safe to store cell phones out-of-sight in a secured case that automatically notifies parents, fleet managers or employers if phones are being used while vehicles are in transit

 By Robert Hoskins

Los Angeles, CaliforniaShellback Smartphone Safes announced that the company wants to solve the #1 growing epidemic that is killing thousands of teenage and adults drivers every year — distracted driving — due to texting and/or talking on a cell phone.

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

The main cause of these accidents is the urge to look at a phone screen to read a text or to see who is calling on a cell phone or smartphone, which is like driving the full length of a football field blindfolded at 55 mph and twice as dangerous as driving drunk.

Yet, everyone who reads this will probably agree that they, too, have looked up from their cell phone just seconds before causing a preventable accident. The problem is that it takes two seconds to make a corrective action, which many times is too late.

“Our clients are having these types of problems when trying to manage their large commercial fleets. For example, one large Fortune 500 Company recently had a Responsible Vehicle Accident (RVA) resulting in a fatality. It was determined that the employee was texting while driving,” said Michael MaguireShellback Smartphone Safes‘ CEO. “And trying to figure out how to keep their driver’s eyes on the road is just half of the problem. They also need a solution to track drivers, guarantee that they were adhering to their company’s cell phone policy, and the ability to generate detailed driving compliance reports by enterprise, region, or for a specific driver.”

“As a result my brother, Thomas Maguire, and I invented the patent-pending Shellback Smartphone Safe, the only solution that actually confirms the phone is stored out-of-sight. This allows parents, fleet managers and anyone else that wants to regulate cell phone usage to generate accurate compliance reports in real-time,” Maguire continued. “Unlike other smartphone apps that are supposed to deter talking on cell phones, ours does not block a cell phone’s communication. The Smartphone Safe simply secures a phone inside a high-tech case that prevents a driver from looking at or reading a cell phone’s screen.”

The Smartphone Safe is the only solution that completely removes the phone as a driving distraction. The proprietary embedded technology confirms the phone is in the case, verifies that they are not able to see their phone, and sends alerts if the case is opened while driving.

“Combined with an app that runs on Apple iPhones and Android Smartphones, once a cell phone is stored in the ‘Smartphone Safe,’ it begins tracking the device as soon as the vehicle begins moving,” Thomas Maguire added. “If the Smartphone Safe is unlocked while the vehicles is on the road it automatically sends a report to the parent or fleet manager that records the GPS location, speed and direction of the vehicle and feeds the information into a compliance report for disciplinary action.”

To download a free spec sheet or to learn how to purchase a $250 “Shellback Smartphone Safe,” complete with a two-year monitoring contract, please visit http://liveundistracted.com/press-room/.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

EZTalks “Onion” Launches Crowdfunding Campaign; Cool New All-in-One Video Conferencing Solution Offers Early Birds a 45% Discount 

12 Sep

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation and online meeting control features

By Robert Hoskins

Hong Kong  – EZTalks Onion is raising funds via a reward-based crowdfunding campaign on Indiegogo to finish the mass production of its revolutionary all-in-one video communication device – EZTalks Onion, an all-in-one creative video conferencing equipment that is going to change current video conferencing device price structure set by traditional service providers such as Cisco, Polycom, Lifesize and Zoom, which are three times more expensive than EZTalks.

The first 50 supporters can purchase EZTalks’ Onion for only $499.  Hurry. Buy one now  before they are all gone!

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with meeting control features like live chat, recording, mute audio, make presenter, lock meeting room and remote control

Professional video conferencing and telepresence technology should benefit all ordinary people’s work and should be as easy and affordable as personal digital products instead of a huge investment of complicated devices and IT support for meeting rooms. EZTalks Onion, with its high-end design and smart features, is created to lower the threshold of setting up professional video conferencing room to an unprecedented cost-effective level.

The all-in-one device can be connected to any TV or display via HDMI easily for video conferencing, online meetings, online trainings and live broadcasting. It supports screen sharing, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more. Users can manage this via any device, seamlessly transfer calls from any device to a TV or display and switch back.

“We aim to bring crystal-clear audio and video experience with one single high-end device to both teams and individuals working remotely without onsite technical support,” said EZTalks’ Global Marketing Director Jack Zhang. “With nearly two years of hard work, the device is now designed with 1080p 12.0 megapixel camera with 120° wide angle lens, dual stereo microphones with 5m mic pickup radius and full frequency HD speaker. Equipped with quad-core processor, it runs fast and smartly with its aluminum alloy unibody casing.”

EZTalks Technology Company Ltd. is an experienced, professional video conference service solution provider and has already successfully launched two video conference solution: EZTalks Cloud and EZTalks VCS to meet big and small business’ remote collaboration requirements across all industries.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

Arrow Electronics Brings Technology and Design Hardware to Life with Up to $1 Million for Indiegogo Crowdfunding Campaigns 

1 Sep

Arrow Electronics and Indiegogo launches groundbreaking crowdfund-to-production service aimed at accelerating the pace of innovation for technology entrepreneurs

San Francisco, California – Arrow Electronics, Inc. (NYSE:ARW) and Indiegogo launched their groundbreaking crowdfund-to-production service, which is aimed at accelerating the pace of innovation for technology and internet of things (IoT) entrepreneurs.

Entrepreneurs can apply for Arrow certification on the Indiegogo platform. Arrow Electronics’ engineers will then analyze the design and manufacturability of each application. Projects deemed “ready for manufacturing” will be denoted with official “Arrow Certified” badges on their Indiegogo campaign site to let potential backers know the project is ready for production."Arrow

Every “Arrow Certified” campaign on Indiegogo that meets certain eligibility criteria can compete to receive a share of $1 million in flash-funding that Arrow will give away to 20-50 campaigns during the next 12 to 15 months. Click here for full funding details and rules.

Arrow Certified” campaigns on Indiegogo will also lock-in up to $50,000 in benefits that help entrepreneurs succeed in prototyping and manufacturing their innovative products, which include some or all of the following:

  • Direct, online access to the prototyping tools available through Arrow.com and Silicon Expert, one of the world’s largest and most comprehensive database for technology component design
  • Comprehensive technical reviews of the raw materials, sub-assemblies, intermediate assemblies, sub-components, parts and the quantities of each needed to manufacture a product
  • Professional design-for-manufacturing product reviews and certification
  • Up to $1,000 in materials for prototype development
  • Free access to the Arrow Testdrive program to try out the latest innovations from leading semiconductor manufacturers with no up-front investment
  • Customized marketing and promotional support on Arrow.com and through Arrow’s extensive technology-focused media network
  • 10 percent off and free shipping on millions of products available through Arrow.com that will help accelerate prototyping and bringing innovations to market

In addition, a handful of “Arrow Certified” campaigns that Arrow experts deem truly technologically exceptional will qualify as “Arrow Innovator” campaigns and receive additional support, which includes some or all of the following:

  • Supply chain services and contract manufacturing support worth up to $500,000
  • Up to $10,000 in materials for prototype development
  • A dedicated local Arrow technical concierge available for on-call or on-site support
  • Perk protection that guarantees campaign backers will get their money back if for some reason the product is never manufactured—providing current and future campaign backers with increased confidence
  • A fast-tracked review with Arrow’s in-house financing team to help fund the cost of getting production up and running

Arrow and Indiegogo formalized an alliance in May after Indiegogo entrepreneurs had been increasingly turning to Arrow to help transition innovative ideas into successful commercial products. Arrow is now a key component of Indiegogo’s efforts to support the entire product lifecycle for entrepreneurs on the platform.

Current and new Indiegogo technology or design campaign entrepreneurs interested in applying to become “Arrow Certified” should visit www.arrow.com/indiegogo.

“This groundbreaking crowdfund-to-production program will help so many tech entrepreneurs and startups accelerate their path to market and revenue. Halo Smart Labs didn’t have access to a formal production program like this when we were successfully crowdfunded on Indiegogo. However, we did have the good fortune of getting introduced to Arrow experts early on who helped us refine designs, source the right components, tackle first runs and scale to full production,” said Ben Stagg, Halo Smart Labs’ CEO. “Without the crowdfunding support we received on Indiegogo and without the go-to-market support we received from Arrow, we wouldn’t be preparing for the first Halo and Halo+ smart fire alarms to hit the shelves of major retailers this fall.”

“Arrow is leading IoT design and production for many of the world’s largest companies. We are broadening these capabilities to support the rising wave of innovation coming from crowdfunding,” added Arrow’s Chief Digital Officer, Matt Anderson. “The comprehensive design, manufacturing and go-to-market support that Arrow will provide Indiegogo campaigns will help IoT and technology innovators succeed in even greater numbers, making Indiegogo the only game in town when it comes to launching an IoT or technology idea.”

Indiegogo CEO’s David Mandlebrot commented, “This collaboration improves the experience for both entrepreneurs and backers on Indiegogo. Supporting the entire lifecycle for technology entrepreneurs—from idea, to funding, to manufacturing and ultimately retail selling—is a priority for Indiegogo and this collaboration with Arrow allows us to build on those efforts in an incredibly impactful way. At the same time, this alliance will enable backers to have greater confidence that they will ultimately receive their perks.”

Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations serving over 85 countries.

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VerteCore Technologies Raises $344,894 for New Mobile Back Pain Relief Medical Device

27 May
Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients

Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients with Back Pain Relief

More than 740 backers will receive affordable, convenient, and comfortable back pain relief beginning July 2016

By Robert Hoskins

Dallas, Texas – VerteCore Technologies announced that the company’s Indiegogo “Instant Back Pain Relief” crowdfunding campaign continues to exceed fundraising expectations raising more than 424% of the planned crowdfunding goal of $65,000, which makes it one of the Top 10 most crowdfunded health projects on Indiegogo. To continue this momentum the crowdfunding campaign team has decided to add several more last minute perks/rewards and a Memorial Day Special for Veterans that will allow enthusiastic customers to order the new “VerteCore Lift” before the price goes back up to the MSRP of $599 on June 5, 2016.

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal to $266,151

Customers will receive the VerteCore Lift and instant lower back pain relief beginning July 2016: https://www.indiegogo.com/projects/vertecore-lift-receive-instant-back-pain-relief/x/10787427#/

The VerteCore Lift provides instant back pain relief for Bulging or Herniated Discs, Sciatica, Functional Scoliosis, S I Joint Disfunction, Stable Spondylolisthesis or Degenerative Disc Disease. If any of the above applies to you or a loved one, then this product was created to make your life better and give you immediate back pain relief! Please share this story with people that have these conditions.

Unlike many crowdfunding campaigns that are funding entrepreneurs who are trying to raise money to cover startup costs and/or prototype development, VerteCore’s products have been developed, tested and recommended by leading medical professionals. They see this back pain relieving, Class 1, FDA-cleared medical device as the most affordable, convenient and comfortable way to treat back pain with on-the-go spinal decompression, making it unique in the orthopedic and spine treatment industry.

“Obviously, we are extremely pleased to see such a huge demand for our VerteCore Lift and we would like to attribute our outstanding success to all of our discerning Indiegogo contributors. With a special thanks to the proactive support and planning from our crowdfunding campaign marketing partner, Robert Hoskins, Front Page PR’s Director of Crowdfunding as well as John Vaskis, Indiegogo’s Senior Director of Hardware, Technology and Design. They were all instrumental in helping us achieve our campaign’s outstanding success,” said Paul Leake, VerteCore’s Managing Director.

“Due to the heavy demand that the Indiegogo campaign has generated to date, we have decided to extend our crowdfunding campaign through June 4th in order to allow as many customers/channel partners as possible to take advantage of our specials and discounts before the price goes up,” Leake continued. “We have had added some cool new stretch goal incentives/product bundles that will make the VerteCore Lift even more attractive as our fundraising campaign comes to an end.”

“This crowdfunding campaign is a text book example of what can be achieved by utilizing a  two-month crowdfunding prep-work campaign prior to launching a crowdfunding campaign to enhance social media credentials, build a very large crowd of crowdfunding campaign supporters and generate as much positive publicity as possible before the crowdfunding campaign begins,” Hoskins added. “This process also allows companies to build relationships with new customers and engage with them to receive important pre-campaign feedback so that 99% of wrinkles can be ironed out of crowdfunding profiles, pitch videos, perks and calls-to-action prior to the fundraising effort, not during the actual crowdfunding campaign.”

For back pain customers that do not want to miss out on VerteCore’s discounts and specials, please purchase one of the remaining Indiegogo crowdfunding perks and rewards before June 4th:

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2016

1 May

Seeking the Top 100 Crowdfunding Sites
in the United States or the Rest of the World? See Our Updated 2016 Rankings!

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

 By Robert Hoskins

[Click Here to Tweet this Top 100 List to Your Business Colleagues]

United States – We have updated our List of the Top 100 Global Crowdfunding Sites for 2016 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic ranking links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how Kickstarter has just retaken GoFundMe as the world’s #1 crowdfunding platform? Click on the Global Rank number links below and then use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

  2016 Rank © Front Page PR   Global Rank
#1 (2015: #2) www.kickstarter.com        692
#2 (2015: #1) www.gofundme.com      1,805
#3 (2015: #4) www.indiegogo.com      2,126
#4 (2015: #3) www.angel.co      4,550
#5 (2015: #5) www.lendingclub.com      9,781
#6 (2015: #6) www.justgiving.com    10,950
#7 (2015: #9) www.ulule.com     15,943
#8 (2015: #7) www.youcaring.com     22,315
#9 (2015: #8) www.kiva.org     24,366
#10 (2015: #12) www.crowdrise.com      24,617
#11 (2015: #10) www.donorschoose.org      33,737
#12 (2015: #16) www.fundingcircle.com      37,717
#13 (2015: #11) www.pledgemusic.com     42,380
#14 (2015: #13) www.tilt.com      51,509
#15 (2015: #50) www.seedandspark.com     64,606
#16 (2015: #22) www.circleup.com     68,095
#17 (2015: #24) www.kickante.com.br     69,483
#18 (2015: #15) www.crowdcube.com     73,968
#19 (2015: new) www.seedrs.com     90,162
#20 (2015: #28) www.gogetfunding.com     97,023
#21 (2015: #29) www.fundrise.com    117,386
#22 (2015: #20) www.firstgiving.com     117,598
#23 (2015: #17) www.razoo.com    126,920
#24 (2015: #14) www.giveforward.com     126,939
#25 (2015: #38) www.seedinvest.com     135,275
#26 (2015: #18) www.fundly.com    140,609
#27 (2015: #27) www.zeczec.com     151,454
#28 (2015: #25) www.crowdfunder.com    158,984
#29 (2015: #23) www.fundable.com    185,100
#30 (2015: #19) www.pozible.com    189,422
#31 (2015: new) www.companisto.com    201,708
#32 (2015: new) www.wiseed.com    211,628
#33 (2015: #21) www.fundrazr.com    214,382
#34 (2015: #31) www.experiment.com    217,304
#35 (2015: #53) www.peerform.com    222,324
#36 (2015: #53) www.startengine.com    227,165
#37 (2015: new) www.seedmatch.de    227,277
#38 (2015: #86) www.bnktothefuture.com    279,553
#39 (2015: new) www.fundersclub.com    284,743
#40 (2015: #45) www.ourcrowd.com   286,808
#41 (2015: #26) www.equitynet.com   293,867
#42 (2015: new) www.syndicateroom.com   293,940
#43 (2015: #32) www.realtymogul.com   332,585
#44 (2015: #42) www.pledgie.com   351,524
#45 (2015: #39) www.slated.com   354,964
#46 (2015: #44) www.fundanything.com   361,785
#47 (2015: #40) www.patchofland.com   364,803
#48 (2015: #33) www.geldvoorelkaar.nl   367,546
#48 (2015: new) www.anaxago.com   392,914
#49 (2015: #48) www.ppl.com.pt   407,009
#50 (2015: #30) www.fundedbyme.com   410,994
#51 (2015: #41) www.givezooks.com   443,766
#52 (2015: #76) www.joinmosaic.com   472,517
#53 (2015: #43) www.microventures.com  504,408
#54 (2015: #new) www.invesdor.com  520,978
#55 (2015: #37) www.offbeatr.com   526,705
#56 (2015: #36) www.wefunder.com   586,450
#57 (2015: #57) www.plumfund.com   603,093
#58 (2015: #65) www.crowdstreet.com   616,566
#59 (2015: #49) www.dragoninnovation.com   635,079
#60 (2015: #52) www.opportunity.org   669,915
#61 (2015: #61) www.flashfunders.com   693,854
#62 (2015: #58) www.fundraise.com   744,583
#63 (2015: #46) www.pave.com    748,172
#64 (2015: #64) www.symbid.com   884,303
#65 (2015: #68) pitchfunder.asufoundation.org 1,072,918
#66 (2015: #34) www.onevest.com 1,098,541
#67 (2015: #66) www.assetavenue.com 1,124,447
#68 (2015: #69) www.artistshare.com 1,135,924
#69 (2015: #70) www.nextseed.com 1,138,179
#70 (2015: #63) www.piggybackr.com 1,162,479
#71 (2015: #62) www.trucrowd.com 1,246,018
#72 (2015: #60) www.barnraiser.us 1,288,466
#73 (2015: #54) www.bolstr.com 1,477,216
#74 (2015: #59) www.earlyshares.com 1,585,544
#75 (2015: #80) www.pledgecents.com 1,597,425
#76 (2015: #82) www.crowd2fund.com 1,776,210
#77 (2015: #47) www.growvc.com 1,791,220
#78 (2015: #87) www.acquirerealestate.com 1,989,566
#79 (2015: #71) www.appsfunder.com 2,649,175
#80 (2015: #78) www.dreamfunded.com 2,760,699
#81 (2015: #72) www.assob.com.au 2,767,540
#82 (2015: #90) www.massivemov.com 3,234,838
#83 (2015: #55) www.investx.com 3,486,195
#84 (2015: #75) www.faithlauncher.com 3,605,295
#85 (2015: #75) www.crudefunders.com 3,792,211
#86 (2015: #84) www.texasenetworks.com 3,923,796
#87 (2015: #51) www.pubslush.com 4,078,981
#88 (2015: #73) www.foodstart.com 4,358,969
#89 (2015: #56) www.uinvest.com.ua 4,483,866
#90 (2015: #79) www.propellr.com 4,516,046
#91 (2015: #85) www.icrowd.com 4,629,191
#92 (2015: #67) www.microgiving.com 4,757,890
#93 (2015: #81) www.massventure.com 5,544,974
#94 (2015: New) www.offerboard.com 5,968,517
#95 (2015: #99) www.cMEcompete.com 6,363,051
#96 (2015: #83) www.ipledg.com 6,460,243
#97 (2015: #93) www.funderhut.com 6,764,561
#98 (2015: #97) www.crowdfundingbank.com 7,068,480
#99 (2015: #77) www.crowdfundingpays.com 7,667,040
#100 (2015: #88) www.sterlingfunder.com 7,951,827

Source: Feb 2016 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While Kickstarter, GoFundMe or Indiegogo may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

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If you’d like to add your site to the Top 100 list, please fill out the form below.

VerteCore “Lift” Indiegogo Campaign Shows Strong Demand During the First Week of Crowdfunding Campaign for Comfortable, Convenient, Spinal Decompression Device

18 Apr

High demand for the VerteCore’s mobile decompression “Lift” effectively positions the company to begin competing with inversion tables such as Teeter Hang Ups, Elite Fitness & Ironman Gravity

By Robert Hoskins

Dallas, Texas  – VerteCore Technologies reported that its first week of Indiegogo crowdfunding has raised almost 30% of its fundraising goal. The funds raised on Indiegogo will be used to pay for its first production run that will manufacture enough FDA Class 1-cleared medical devices to fulfill all customer orders beginning June 2016.

VerteCore Lift: Affordable, Comfortable, Convenient, Mobile Spinal Decompression for Lower Back Pain

VerteCore Lift: Affordable, Comfortable, Convenient, Mobile Spinal Decompression for Lower Back Pain

In addition, VerteCore will begin negotiations with large retail outlets including Wal-Mart, Costco, Target, Dicks Sporting Goods, Academy Sports and other big box retailers to carry the VerteCore Lift alongside the very popular gravity inversion tables.

When customers have a choice between a large, heavy inversion table that requires assembly versus a lightweight, portable VerteCore “Lift” that is much easier and convenient to use, most will choose a “Lift,” regardless of price, because they are much easier to use and integrate into the customers’ daily lifestyle.

“Everyone that suffers from chronic back pain has either tried or at least thought about trying a gravity inversion table to help relieve their back pain, including both of our co-founders,” said Paul Leake, VerteCore Technologies’ CEO. “They do help relieve back pain, but the problem is that they also give you headaches from the blood rushing to your head and create a fair amount of ankle and knee pain when hanging upside down. They also take up a lot of time doing nothing but hanging upside down if you use them one or more times per day.”

“This is precisely why we invented the VerteCore ‘Lift.’ Instead of hanging upside down uncomfortably for 20 to 30 minutes, our easy-to-use, dual-support brace utilizes a high-tech, patent-pending ratcheting system that allows customers to stretch out the spine to their precise comfort levels in just minutes and then allows them to continue with their normal daily routine while their back is decompressing,” Leake continued. “Instant relief from back pain and the freedom to move around like normal is a godsend for people with chronic back pain. If you think inversion tables are good, you will agree that our VerteCore Lifts are completely awesome.”

VerteCore Lift Benefits:

  • The Lift will provide immediate back pain relief without hanging upside down
  • Is easy to put on and adjust to the precise amount of decompression needed
  • The Lift is very comfortable to wear
  • Can be worn be worn over or under regular clothes
  • Can be utilized anywhere, anytime during daily activities
  • Allows activities such as jogging to increase circulation during decompression
  • Increasing circulation accelerates the body’s natural ability to heal itself
  • One size fits most tall and heavy people with waist sizes ranging from 22” up to 52”
  • Includes an option to be fitted with an extension that allows up a 72” waist size
  • It is small and when folded can be stored in a space that is 18” long x 10” wide x 4” tall
  • The “FDA Class 1-Cleared” device only weighs 4.3 lbs.
  • Comes with a 90-day, 100% satisfaction, money back guarantee

Gravity Inversion Table Shortcomings:

  • Requires hanging upside down uncomfortably for 20-minutes
  • Blood rushes to head when hanging upside down
  • Ankles and knees hurt while hanging upside down
  • Not designed for large/heavy people
  • Danger of tipping over if not setup correctly
  • Very heavy (~50 lbs.) and hard to move from room to room
  • Requires large 7 feet of perimeter space for use
  • Requires large area for storage
  • Requires the assembly of a lot of moving parts that can break
  • Requires two people and one-hour to complete assembly

The VerteCore Lifts are on sale right now via an Indiegogo crowdfunding campaign for only $299 while quantities last. After the crowdfunding campaign the MSRP will go up to $599, so order one right now to get this limited time 50% discount and save $300 bucks. They come with a 100% satisfaction money back guarantee so there is absolutely no risk to order. They will start shipping the first orders 30-days after the crowdfunding campaign concludes.

Or for customers on a budget, VerteCore has added a down payment option. Customers can make a very affordable $99 down payment that will secure their place in line. As the delivery date nears customers can:

1) Pay the $290 remaining balance (plus shipping if required), or;

2) Finance at $99/month

And once you have your Lift and let your friends try it on and they experience what it feels like to decompress their spine, they will want to buy one too. Field sales people will earn a 30% commission for every “Lift” they sell. Call (888) 928-LIFT to learn more.

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