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Crowdfunding PR Rolls Out Title IV, Reg. A+ 2-Month Crowdfunding Prep Work Program to Help Startups and Existing Businesses Learn How to Launch More Successful Crowdfunding Campaigns

29 Aug

The Crowdfunding Prep Work Program Helps Campaign Managers Amass a Large Crowd of Followers on Social Media and Utilize PR to Generate Hundreds of News Articles on Leading Media Outlets

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title IV, Reg. A+ equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its management team’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories via electronic news media outlets prior to the crowdfunding campaign’s launch.

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

Social Media Campaigns
Conducting a strong social media marketing campaign is one of the biggest challenges that many Title IV, Reg. A+ Crowdfunding Campaigns will face. Improving weak social media credentials for companies is critical to crowdfunding success. What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding.

“The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and marketing skill set to deliver on their crowdfunding campaign’s promises.”

Public Relations/Publicity Campaigns
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized (SEO) press releases will continue to drive new investors, potential customers as well as sales/distribution partners to the business long after the crowdfunding campaign ends.

“Most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until they launch an equity crowdfunding campaign on SeedInvest.comStartEngine.com, Republic.co, WeFunder.com or any other Title IV, Reg. A+ equity crowdfunding sites.

Contact Crowdfunding PR
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign, please call Robert Hoskins at (512) 627-6622.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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VerteCore Technologies Raises $344,894 for New Mobile Back Pain Relief Medical Device

27 May
Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients

Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients with Back Pain Relief

More than 740 backers will receive affordable, convenient, and comfortable back pain relief beginning July 2016

By Robert Hoskins

Dallas, Texas – VerteCore Technologies announced that the company’s Indiegogo “Instant Back Pain Relief” crowdfunding campaign continues to exceed fundraising expectations raising more than 424% of the planned crowdfunding goal of $65,000, which makes it one of the Top 10 most crowdfunded health projects on Indiegogo. To continue this momentum the crowdfunding campaign team has decided to add several more last minute perks/rewards and a Memorial Day Special for Veterans that will allow enthusiastic customers to order the new “VerteCore Lift” before the price goes back up to the MSRP of $599 on June 5, 2016.

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal to $266,151

Customers will receive the VerteCore Lift and instant lower back pain relief beginning July 2016: https://www.indiegogo.com/projects/vertecore-lift-receive-instant-back-pain-relief/x/10787427#/

The VerteCore Lift provides instant back pain relief for Bulging or Herniated Discs, Sciatica, Functional Scoliosis, S I Joint Disfunction, Stable Spondylolisthesis or Degenerative Disc Disease. If any of the above applies to you or a loved one, then this product was created to make your life better and give you immediate back pain relief! Please share this story with people that have these conditions.

Unlike many crowdfunding campaigns that are funding entrepreneurs who are trying to raise money to cover startup costs and/or prototype development, VerteCore’s products have been developed, tested and recommended by leading medical professionals. They see this back pain relieving, Class 1, FDA-cleared medical device as the most affordable, convenient and comfortable way to treat back pain with on-the-go spinal decompression, making it unique in the orthopedic and spine treatment industry.

“Obviously, we are extremely pleased to see such a huge demand for our VerteCore Lift and we would like to attribute our outstanding success to all of our discerning Indiegogo contributors. With a special thanks to the proactive support and planning from our crowdfunding campaign marketing partner, Robert Hoskins, Front Page PR’s Director of Crowdfunding as well as John Vaskis, Indiegogo’s Senior Director of Hardware, Technology and Design. They were all instrumental in helping us achieve our campaign’s outstanding success,” said Paul Leake, VerteCore’s Managing Director.

“Due to the heavy demand that the Indiegogo campaign has generated to date, we have decided to extend our crowdfunding campaign through June 4th in order to allow as many customers/channel partners as possible to take advantage of our specials and discounts before the price goes up,” Leake continued. “We have had added some cool new stretch goal incentives/product bundles that will make the VerteCore Lift even more attractive as our fundraising campaign comes to an end.”

“This crowdfunding campaign is a text book example of what can be achieved by utilizing a  two-month crowdfunding prep-work campaign prior to launching a crowdfunding campaign to enhance social media credentials, build a very large crowd of crowdfunding campaign supporters and generate as much positive publicity as possible before the crowdfunding campaign begins,” Hoskins added. “This process also allows companies to build relationships with new customers and engage with them to receive important pre-campaign feedback so that 99% of wrinkles can be ironed out of crowdfunding profiles, pitch videos, perks and calls-to-action prior to the fundraising effort, not during the actual crowdfunding campaign.”

For back pain customers that do not want to miss out on VerteCore’s discounts and specials, please purchase one of the remaining Indiegogo crowdfunding perks and rewards before June 4th:

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Crowdfunding PR Rolls Out Title III Equity Crowdfunding 2-Month Prep-Work Programs to Launch More Successful Crowdfunding Campaigns

16 May

The crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs

By Robert Hoskins

Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Crowdfunding PR Offers Texas Co-Working Space, Incubator and Accelerator Members a 50% Discount on Media Lists, Press Releases, PR and Media Relations Pitching Services

22 Feb

Texas Entrepreneurs and Startups Located Anywhere in Texas are Encouraged to Take Advantage of Front Page PR’s Free 30-Minute Crowdfunding Consultations to Learn How to Raise $1 Million per Year from More than 20 Million Texas Crowdfunding Investors

  By Robert Hoskins

Company Details:

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page Public Relations

Front Page Public Relations has been helping startups, mid-sized companies and Fortune 500 corporations develop corporate communications programs for more than 25 years. Our fields of expertise include building websites, generating persuasive content, developing corporate message maps, and planning integrated marketing communications programs that include advertising, media relations, PR and social media management.

Nothing is more important than the story you tell investors and your future customers. Gaining traction during startup mode is one of the toughest challenges bootstrapped entrepreneurs need to master.  Front Page PR specializes in helping young startups develop interesting, polished and persuasive marketing communications messages that will convince new customers to buy your products and services and persuade angel investors to invest in your business. 

For most entrepreneurs, removing the fear, uncertainty and doubt from the sales equation is a critical 1st step in the business development process.  Let us help you gain some marketplace momentum and start building a loyal customer base.  

Below are some very cost-effective ways to start generating some positive publicity for your business. A typical press release generates around 100 stories on leading blogs, magazines, TV stations and other types of media outlets, not just in the United States, but on a worldwide basis.

Offer Details:

For entrepreneurs of co-working spaces, incubators and accelerators, Front Page PR will offer a 50% discount on the following services: 

  1. Building Press/Media Contact Lists

Front Page PR will build a targeted list of media contacts in the United States that cover your product or service category. Front Page PR will spend up to 4 hours @ $150 per hour to build and clean a reporter/media contact list. 

Click here to purchase a Press List at the 50% discounted rate of $300.

  1. Writing/Issuing Press Releases

Front Page PR will spend up to 4 hours @ $150 per hour performing a competitive analysis of your top three competitors as well as research how leading publications are covering their stories. Based on this research we will write a 400-word, highly targeted and SEO’ed press release and issue it over Marketwired.com, the #1 news wire service in the United States.

Each release comes with an analytics report that shows how many media outlets picked up the release, how many people read the release as well as the geographical click-through rate for people who visited the company’s website.

This price does not include external wire service costs, which range around $250 for a 400-word release released in Texas that includes one logo. Extra photos and video attachments range from $75 to $125. Large city releases such LA and NY cost around $390.

Click here to purchase a Press Release at the 50% discounted rate of $300.

  1. Media Relations Campaign

Front Page PR will spend up to 25 hours @ $200 per hour each month calling, emailing and texting tailored media pitches to a precise list of the top 50 reporters that cover your companies products. The goal of this program is build relationships between your executive management team and the media. It is a very labor-intensive process for your execs who will need to develop a message with our help and scheduling time to prepare for interviews and then spending time speaking with the press. It is a process that does not happen overnight and will grow slowly over a 12-month period and may involve press tours and travel. This option requires signing a 12-month contract.

Click here to purchase a Media Relations PR Campaign at the 50% discounted rate of $2,500.

# # #

Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
www.linkedin.com/in/roberthoskins
rhoskins[at]frontpagepr.com
@Crowdfunding_PR (fastest response)
@FrontPage_PR
@Crowdfunding TX

 

 

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

# # #

Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Raising Awareness for the Crowdfunding Industry through Free Online Crowdfunding Training Programs

4 Aug

Please help us spread the basic concepts of the crowdfunding campaigns with the masses by sharing the following free training class links with your social media networks

By Robert Hoskins

Austin, Texas – It amazes me to discover at business networking events the number of people that that have never heard of crowdfunding.  And while crowdfunding may still be under the radar for general population, based on the number of calls we receive each week, the crowdfunding industry is definitely experiencing hockey growth rates.

Our team at Front Page PR used to spend a tremendous amount of time on the phone educating future crowdfunding campaign managers one person, which was extremely time consuming.

Over the past 6 months, the demand for crowdfunding knowledge became overwhelming, so we decided to create the crowdfunding industry’s first free source of crowdfunding training classes.  The goal was to make it as easy as possible for anyone to learn more about crowdfunding by providing the basic crowdfunding training materials listed at the bottom of them page.  If you like the reading materials and find them useful, please help us spread the word about using crowdfunding as a small business finance tool to your social media networks.

“Just click to tweet. It is very easy!”

If you have a marketing background and would like to start a crowdfunding training class in your city or town, please give us a call (512) 627-6622.  We have several printed books that combined with the crowdfunding training materials listed below can help  any get a basic understanding of what it takes to launch a successful crowdfunding campaign.

Crowdfunding Training Class Links:

  1. Introduction to Launching a Successful Crowdfunding Campaign

     [Click to Tweet]

  2. How to Conduct a Competitive Analysis for Crowdfunding Campaigns

    http://wp.me/P4r9U5-F [Click to Tweet]

  3. How to Shoot a Persuasive Video for Crowdfunding Campaigns

    http://wp.me/P4r9U5-1r [Click to Tweet]

  4. How to Write an Effective Crowdfunding Profile that Converts Donors

    http://wp.me/P4r9U5-S [Click to Tweet]

  5. How to Write Copy with Language that Encourage People to Donate

    http://wp.me/P4r9U5-P [Click to Tweet]

  6. How to Offer the Right Perks/Rewards with Good Calls to Action

    http://wp.me/P4r9U5-1n [Click to Tweet]

  7. How to Utilize Perks/Rewards to Conduct Marketplace Research

    http://wp.me/P4r9U5-P [Click to Tweet]

  8. How to Set Realistic and Achievable Crowdfunding & Fundraising Goals

    http://wp.me/P4r9U5-1a [Click to Tweet]

  9. How to Do a Great Job of  Explaining How Crowdfunding Funds will be Spent

    http://wp.me/P4r9U5-1e [Click to Tweet]

  10. How to Raise the First 30% of Crowdfunding Funds from Family and Friends

    http://wp.me/P4r9U5-17 [Click to Tweet]

  11. How to Build a Great Crowdfunding Management Team to Enhance Success

    http://wp.me/P4r9U5-1i [Click to Tweet]

  12. How to Build a Press Room for Crowdfunding Campaign to Achieve Success with the Press

    http://wp.me/P4r9U5-1x [Click to Tweet]

  13. How to Build a Press Kit with the Materials Reporters Need to Write a Story

    http://wp.me/P4r9U5-1z [Click to Tweet]

  14. How to Write SEO’ed Press Releases to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-1B [Click to Tweet]

  15. How to Create an Informational Crowdfunding Campaign FAQ Sheet

    http://wp.me/P4r9U5-14 [Click to Tweet]

  16. How to Develop a Crowdfunding Timeline Complete with Milestones

    http://wp.me/P4r9U5-2y [Click to Tweet]

  17. How to Plan an Effective Advertising Campaign to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-g [Click to Tweet]

  18. How to Use Content Marketing to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-u [Click to Tweet]

  19. How to Calculate Average Crowdfunding Conversion Rates by Industry

    http://wp.me/P4r9U5-M [Click to Tweet]

  20. How to Use Email Marketing to Reach and Convert More Crowdfunding Buyers

    http://wp.me/P4r9U5-12 [Click to Tweet]

  21. How to Conduct Media Relations to Generate Publicity for Crowdfunding Campaigns

    http://wp.me/P4r9U5-1l [Click to Tweet]

  22. How to Find the Best Social Media Tools to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-1M [Click to Tweet]

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Heavy Demand from Golfers, Hunters and X-Gamers Propels X-Mount Video System for iPhone and Android to 34% of Kickstarter Goal

14 Jan

The X Mount Video Stand Solution Is Small Enough to Fit in an Average-Sized Purse or Backpack and Takes Quick Hands-Free Photos, Filming and Recording Technology to a Whole New Level

ProtoSports X Mount Remote Video Shooting Solution for Golfers, Hunters, X Gamers and other Outdoor Recreation Advocates

ProtoSports X Mount Remote Video Shooting Solution for Golfers, Hunters, X Gamers and other Outdoor Recreation Advocates

In response to ProtoSports X Mount Kickstarter crowdfunding campaign, golfers, hunters, skate boarders, outdoor adventure guides, X gamers and many other types of professional sports enthusiasts have pre-ordered the remote site video mounting system offers a great way to use iPhones, Androids and other Smartphones to shoot remote sites videos to record their trips, tricks, stunts and practice sessions to improve their game.

“Unlike other expensive tripods and bulky video stands, the X Mount provides an affordable, light weight design that allows the entire kit to be rolled up and carried in any average-sized backpack,” said Kyle Stiles, ProtoSports’ CEO. “The portable design makes it easy to carry around and setup when the perfect opportunity presents itself.”

Golfers can use the X Mount in golf carts with the clamp attachment for GPS or videos and use the cross clip backing to turn their alignment rods into a mobile monopod to record swings anywhere on the golf course. Skate boarders can shoot a video from the bottom of a perfect stair rail as they grind their way to perfection. Hunters and anglers can set up the X Mount from a tree stand or on the bow of their boat to document their trophy acquisitions as they happen, even the ones that got away will be caught on video.

In addition to videos, the X Mount can also be utilized by photographers who want to take still shots at group events, weddings, parties and other types of events.

To pre-order an affordable X Mount Smartphone mount via the Kickstarter campaign, please visit: http://www.kickstarter.com/projects/667763688/x-mount-not-your-typical-smartphone-mountits-mobil

There are many different Smartphone mounts, but they usually serve a particular purpose. They may be designed for cars, tripods, outdoor video, etc., but the X Mount can do it all. It is designed with a spring loaded body to ensure that phones are safe and secure.

One of the coolest accessories for the X Mount is its bendable attachment arm. The arm is equipped with a clamp at one end that allows you to attach your device to any surface edge. Another option is a spiked rod that can be inserted into ground for remote shots in outdoor environments.

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More ProtoSports X Mount News Stories:

Top 5 Tips on How to Produce a Successful Crowdfunding Campaign Pitch Video

21 Mar

By Robert Hoskins

Kendall Almerico, ClickStartMe‘s CEO, released a video explaining five things every good crowdfunding video should do to maximize the chances of success. Almerico speaks not only from his experience operating the hottest new crowdfunding site on the Internet, but also from his background as a television and radio producer and host.

“A good video is a necessity if you want a successful crowdfunding project.” Almerico says. “More than 50% of crowdfunding projects with a video are successful. Conversely, only 30% of those without a video succeed.”

Almerico’s new video explains the five things that make or break a crowdfunding video. “Your video doesn’t have to be a Spielberg epic to be a good crowdfunding video,” Almerico notes. “But, it needs to follow five simple rules to give you the best chance of success.”

Here are Almerico’s five tips:

1.     Good video and audio quality make a difference. While a good quality crowdfunding video can be shot on an iPhone or with a camcorder, care must be taken to assure good lighting and audio. Recording a video in a well-lit room or outdoors makes the lighting part easier. The sound is another issue. If using a phone to record the audio portions, speak loudly, clearly and not too close to the phone, or too far away from it. Listen to a sample. If it sounds too hollow or if words that start with a P make sound “pops,” do it over. Also, beware of echoes. If shooting outdoors, this is usually not a problem. But recording indoors in a room with wood or tile floors is asking for trouble. By trial and error, it is easy to find a room that works.

2.    Plan the video in advance. Trained public speakers or actors can turn on the camera and talk without a plan. For others, this is is a recipe for disaster. Write a script, and try to stick to it. When writing the script, think about how a journalist tells a story. Give the “who, what, when, where and why.” In addition:

a.    Tell the story.
b.    Talk about the rewards.
c.    Give people a reason to get excited.
d.    End with “the ask” and a thank you.

“The ask” is the portion of every crowdfunding video at the end where the project creator asks for donations.

3.     Only talk about two or three rewards, not all of them. People do not want to hear about every reward being offered. Highlight some of the best rewards. Pick one from the low end, one from the middle range, and one high-end reward and discuss them. Remind the viewer that there are other rewards they can see by reading the project text. Most importantly, get excited to pitch the rewards. Excitement is contagious, and the viewer will also get excited about it if done correctly.

4.    Add update videos as the project continues. People should update their crowdfunding project constantly, adding rewards and trumpeting their successes. Consider posting additional videos when these things happen. Not only do videos get more interest for the crowdfunding project, but they get lots of additional plays on Facebook and social media when they are posted. An update video is particularly effective down the home stretch, when trying to get everyone excited again to fully fund the project as the end approaches.

5.     Keep it short and simple, but end with a bang! The video should be no longer than 3 minutes unless absolutely necessary. The last 10-15 seconds should be “the ask” where the project creator requests donations and ask for help spreading the word. This should be clear, carefully worded, and create a sense of urgency and action. Tell people what to do, and do not leave it up to them to figure it out on their own. Check out these examples:

Bad Ending:     “Thank you for watching my video and for your attention.”

Good ending:    “We only have 30 days to raise $10,000 and we need your help, now! Donate today and, just as important, spread the word by sharing our project with everyone you know. Thank you for helping to make our dream, a reality.”

FarmShorts Launches Indiegogo Campaign to Provide Crowdfunding Videos for Sustainable Farmers

5 Mar

By Robert Hoskins

Not surprising to FarmShorts Founder Kala Philo, it took less than a week for Dodge Ram Truck’s “So God Made a Farmer” ad to reach 10 million online views. The Superbowl airing of the commercial provided the initial exposure, but it was the gripping content — the powerful visuals and the farmers’ resonating role in all our lives — that got everyone buzzing.

FarmShorts Launches Indiegogo Campaign to Produce Crowdfunding Videos for Sustainable Farmers

FarmShorts Launches Indiegogo Campaign to Produce Crowdfunding Videos for Sustainable Farmers

Philo, a professional video producer, understands more than most the impact video can have in promoting local, sustainable farm and food businesses, each with a story to tell. But evocative, high-quality, video-based storytelling is expensive, and typically prohibitive to cash-, technology- and time-starved farmers.

So Philo launched FarmShorts.com, a collaborative video project and tech-savvy marketing initiative.

FarmShorts pools time, resources and expertise to provide gorgeous web video and distributable content about, and for, sustainable farms and food producers. Through crowdfunding, sponsorship and community support, FarmShorts aims to offset what would be thousands of dollars in marketing costs for an individual farm.

“Very few sustainable farms and food producers — less than 1% — market with video, even though quality web shorts are a viral medium with long shelf lives offering exponential return,” says Philo. “With FarmShorts, they now have a way to share their stories.”

Besides addressing video needs and extending promotional reach via online and mobile channels, FarmShorts is leveraging the marketing muscle of the community, enlisting all stakeholders — local farms, food producers, artists, supporters and a multitude of sustainability advocates — to co-promote these initiatives through virtual, social and real-world networks. Such social capital is prized currency for independent farmers who must stay focused on tending land and beast.

“On any given day, farmers with limited resources are pulled in a hundred different directions. It’s difficult to prioritize marketing and technology investments,” says Paula Manalo Gaska, who co-owns Redwood Valley, Calif-based Mendocino Organics with her husband, Adam Gaska.

“Programs like FarmShorts help farmers promote themselves beyond their base and to an increasingly tech-savvy audience.”

FarmShorts is planning region-specific video productions throughout California, for which local crowdfunding campaigns will be activated. The FarmShorts North Bay campaign, targeting farmers north of San Francisco, is now live at IndieGoGo and features the following initial participant farmers:

  • Mendocino Organics
  • Tara Firma Farms
  • Canvas Ranch
  • Wild Boar Farms
  • Full Table Farm
  • Victorian Farmstead
  • Felton Acres
  • Full House Farm
  • Stewart Ranch
  • Cow Track Ranch / The Bunk House

CircleUp Explored: Crowdfunding Insight from Co-Founder, Rory Eakin

6 Feb

by 

I had the pleasure to sit down with Rory Eakin, co-founder and COO of CircleUp. Rory gave a wealth of insight into the pioneering equity crowdfunding model him and his team have built to fund underserved companies in a targeted industry vertical (emerging growth consumer product and retail companies).  I’ve distilled and summarized key themes below for convenience, but the full interview offers far more depth. So make sure to carve out 20 minutes to give it a view.

Currently only open to accredited investors (as legislation permits), CircleUp is a front-runner in the investment crowdfunding space. It’s one of a handful of platforms “crowdfunding” (personally defining as executing transactions entirely online) from accredited investors today; to date eight companies have raised a total of ~$7.5 million on CircleUp’s platform.

I’ve paid acute attention to CircleUp because (i) it has traction, i.e. data exists, and (ii) i’m a big believer in the merit its crowdfunding model is proving out. Broadly, it couples domain expertise and curated partnerships with technology to efficiently and transparently deliver high-quality, shepherded deal-flow to investors. It’s a model championed by many other platforms—e.g. RealtyMogul and Fundrise attacking real estate—and I have no doubt it will be applied to nearly many other industry verticals in time. It just makes tremendous sense; on so many levels.

Read more…

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