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Lucca Bozzi Launches Solar Wallet – Sails 850% Past Its @Kickstarter Crowdfunding Campaign Goal of $5,000

11 Apr

Solar Wallet incorporates advanced charging technologies and an integrated charging cable for the internal power bank and solar cell, to extend mobile devices’ battery life up to 10 hours

By Robert Hoskins

San Francisco, CaliforniaLucca Bozzi introduced its Solar Wallet on Kickstarter, a luxury wallet that gives users the power to freely charge their devices on the go using solar power.

Solar Wallet is a intelligent technology gadget that serves as portable charging system and wallet

Solar Wallet is a intelligent technology gadget that serves as portable charging system and wallet

“The most frequently carried daily devices are the phone and wallet. Your phone has consistently evolved over the past years, but why hasn’t your wallet?” said Seva Mouler, Lucca Bozzi’s Co-Founder and CEO. “Our focus has been creating a beautiful, timeless design while also working with the top engineers to perfect a piece the majority of the world carries daily.”

Solar Wallet is a modern interpretation of the classic bi-fold wallet that incorporates advanced charging technologies and an integrated charging cable for the internal power bank and solar cell, to extend mobile devices’ battery life up to 10 hours.

With a patent-pending construction, the wallet maintains thinness, durability and a lightweight design. Originating from the internal power bank is the custom integrated charging cable that is compatible with USB-C, Apple Lightning and Micro-USB devices. The charging cable tucks inside the stow-away compartment eliminating cable-hassle and the need to bring an external cord.

The wallet’s solar component offers yet another source for battery life. “One of our many aims for Solar Wallet was to encourage the use of sustainable energy in our everyday life,” Mouler adds. Users are able to cultivate renewable energy through any light source; e.g. sun coming through the windows of your home and even through lightbulbs in the workplace.

“In a time where we rely on our tech more every day, we sought to create a versatile wallet that addressed the unique and evolving charging needs of the millennial, while maintaining the luxury of a designer wallet,” said Mouler.

The Solar Wallet campaign was launched on Kickstarter on April 5 and is over 850% funded after 1 week. Estimated shipping is December 2017.

Solar Wallet Features Include:

  • Internal power bank for +10 hours of extra charge
  • RFID protection against electronic data theft
  • Android to Apple connectivity – use a micro-USB cable to charge an iPhone or iPad
  • Intelligent Charge – passthrough charge auto-optimizes between mobile device & wallet
  • Quickdraw access for most used cards
  • Integrated charging cable
  • Compatible with USB-C, Apple Lightning and Micro-USB
  • Solar rechargeable – harness the power of the sun and any light source
  • Spring loaded money clip for cash storage
  • Storage for up to eight cards
  • Super slim and lightweight
  • 100% genuine Nappa leather

Solar Wallet can be purchased on Kickstarter for an early bird discounted rate of only $99 for a limited time. The manufacturer’s suggested retail price is $199.

Lucca Bozzi is a company focused on creating fine Italian leather products that incorporate progressive technology, yet maintain the essence of their classic design. Their guiding philosophy is to develop products that evolve and optimize users’ everyday carry.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

Titan Note Earns more than $500k with Four Days to Go via Perks-Based Indiegogo Crowdfunding Campaign

31 Mar

Titan Note’s innovative technology promises to make pen and paper a thing of the past for taking notes in school and office environments

 By Robert Hoskins

Malmo, Sweden – Titan Note, the pocket-sized transcription device, has passed their most recent stretch goal of $500,000. Titan Note is a groundbreaking device that will forever change the way someone take notes. Since the beginning of time, people have taken notes by hand. Titan Note paves the way for the future and it is giant leap forward in a field that has not seen much progress. Titan Note uses cutting edge speech recognition that records audio by multiple microphones. It is equipped with advanced voice biometrics to identify who is speaking. It’s sleek and simple design is portable, water resistant, and now comes in a variety of colors.

Titan Note allows students around the world can now spend their time focusing in class, rather than taking notes that cause distraction

Titan Note allows students around the world can now spend their time focusing in class, rather than taking notes that cause distraction

“Titan Note is a device that millions of people will benefit from. Students around the world can now spend their time focusing in class, rather than taking notes that cause distraction,” Titan Note CEO Erik Jansson said. “We’re very proud to announce new features for Titan Note and continue to perfect the device.”

Titan Note transcribes in real-time, so there is minimal delay between recording and transcription. Titan Note’s application allows users to edit and add information as the transcription is rolling in. The word error rate for Titan Note is roughly the same as human transcription, so there is little need to go into the Titan Note application and edit. Titan Note can decipher between multiple speakers in a large lecture hall or office and is effective up to 70 feet. Titan Note is equipped with noise-canceling microphones combined with noise-canceling algorithms to filter out background noise and improve the accuracy.

On Indiegogo, Titan Note began with a goal of $35,000, which was quickly surpassed over only a couple of days. After fully funding, Titan Note announced a new goal of $150,000 then they were onto another goal of $250,000, which was rapidly reached. After that exciting jump, Titan Note was onto their next goal of $500,000. By reaching this stretch goal, the campaign has unlocked two new colors, genius green and success yellow.

Titan Note’s technology has incorporated extra features to make note-taking more fun. Titan Note is also endowed with a Bluetooth speaker that is able to play music through the Titan Note Application. The application will be available for free on Android and iOS. In addition, the device doubles as a power bank for any USB compatible charger. To ensure Titan Note is never left behind, it is equipped with an anti-lost system that will alert the user via the Titan Note app.

Titan Note created their first hardware prototype almost a year ago and are working hard to add more languages into the device’s translation capabilities. The team at Titan Note is thrilled to announce their new stretch goal of $1,000,000. They will be updating the device with new features and colors and will be introducing Savvy Silver and Focus Blue as two new color options. Two new features will include being able to upload old recordings to the app for transcription and getting timestamps to see how long each person has been talking.

Titan Note is currently being sold for $80 on Indiegogo. To learn more about Titan Note or to pre-order, visit bit.ly/TitanNoteIGG.

When Titan Note CEO, Erik Jansson, was in college and university, many complained that it was hard to listen and take notes at the same time. It was then he realized that there had to be a better way. It was then he got to work developing a more advanced and accurate method of taking notes. Jansson has a goal to save people time, headache and missed information with the introduction of Titan Note.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

New Kickstarter Crowdfunding Campaign Transforms Square Lunch Box into a Cool New Compartmentalized Thermos

21 Mar

The new ICONIQ Qore lunch  box combines vacuum insulation with a modular design without the need for refrigeration or reheating

Irvine, California – ICONIQ Bottle has announced the release of their latest project, an all-in-one food container that aims to replace the traditional lunchbox. Full details of the food container, titled the ICONIQ Qore, were revealed on the Kickstarter crowdfunding platform, where it is currently available for pre-order.

The new ICONIQ Qore lunch box combines vacuum insulation with a modular design without the need for refrigeration or reheating

The new ICONIQ Qore lunch box combines vacuum insulation with a modular design without the need for refrigeration or reheating

The product of two years of ideation and development, its features include:

  • Double wall stainless steel vacuum insulation to keep cold foods cold and hot foods hot.
  • Unique stacking food container segments, allowing you to pack multiple dishes together.
  • A stainless steel fold-out spork stored in the base of the container eliminating the need for loose or disposable eating utensils.
  • High-grade stainless steel materials that are re-usable, 100% BPA free, and easy-to-clean.

Also in the works is a stackable insulated water bottle segment that combines with the food container into one portable unit.

“The combination of vacuum insulation with a modular design is the real game changer,” says co-founder Shane Jones. “It opens up tons of new food options, all without the need for refrigeration or reheating. Pack a bowl of hot chicken noodle soup served with a side salad. Or a Greek yogurt served with a chopped fruit medley. The possibilities are endless.”

In building a more sensible, easy-to-use lunchbox ICONIQ hopes to steer consumers away from more traditional takeout or packaged food options, which they claim are often highly processed and unhealthy.

“Most schoolchildren don’t have access to a refrigerator or microwave. The same goes for many professionals working outdoors or on the road,” says lead designer Richard Chritz. “The ICONIQ Qore will allow everyone to enjoy fresh home cooked meals instead of the typical processed or packaged foods found in most packed lunches.”

The ICONIQ Qore Food Container is currently in is the final stages of development and is scheduled for release in June 2017. It will come in multiple colors and variations with prices ranging from $18-$29.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback Targets Commercial Fleet Managers with Intelligent Cell Phone Cases and Monitoring Business Services that Allow Any Company to Enforce Cell Phone Policies and Increase Driver Safety

9 Jan

For a fleet of any size, an enforceable smartphone distracted driving prevention and safety compliance program can cut losses related to vehicle accidents by up to 25% and save money on insurance

New York, NYShellback Business Services announced a new Smartphone Safe and Live Undistracted Monitoring App (http://liveundistracted.com) for commercial fleet managers of cars, vans, buses and trucks that will remove the temptation for drivers to take their eyes off the road due to distracted driving by storing their phones out-of-sight inside a special type of cell phone case called a Shellback Smartphone Safe.

The Summit Landscape Management team with its truck fleet. Photo courtesy of Summit Landscape Management

The Summit Landscape Management team with its truck fleet

Shellback Smartphone Safe ROI

“A low monthly fee costs just pennies a day, but provides a massive ROI as a stand-alone solution or in conjunction with your existing telematics solution,” said Michael Maguire, Shellback’s CEO and Founder. “And, if it prevents just one accident or provides indisputable evidence in defense of a negligent entrustment claim, the Shellback solution will yield a huge return-on-investment for our clients and any organization that allows individuals to drive while performing company business.”

Shellback Smartphone Safes

The Shellback Smartphone Safe provides intelligent cell phone storage and includes a cloud-based cell phone app, called the Live Undistracted Monitoring App for both Apple iPhones and Samsung Galaxy Smartphones (all Androids), which provides guaranteed confirmation that the phone is not a driving distraction or a company liability.

Shellback Smartphone Safes are lightweight, easy-to-carry and unlock, yet are very effective at improving driver behavior by requiring them to keep their eyes on the road while driving and to reinforce the policy that the only safe time to look at their phone is when drivers are parked in a safe location. The MSRP for the Shellback Smart Phone Safe starts at $20, which includes the Live Undistracted Monitoring App, and can be negotiated down for large purchase orders.

Shellback Live Undistracted Monitoring App

The Shellback Live Undistracted Monitoring App uses a centralized database so that administrators can manage multiple fleets at multiple locations. Fleet administrators can add or delete cell phones and users from the system, create regional teams of drivers and view daily, weekly, monthly and annual cell phone safety compliance reports and statistics.

The Live Undistracted Monitoring App is easy-to-install, simple-to-administer and provides commercial fleet operators with real time reports to ensure that their cell phone safety policies are being followed and that all state and federal laws are being obeyed.

Shellback Business Services Call Center

Another option is to outsource the Smartphone Safe Alerts and Compliance Reporting to Shellback Business Services, which is a large fleet monitoring call center, so that fleet dispatchers can focus on their core operations. The Shellback Live Undistracted Monitoring Service ranges from $15 to $5 per cell phone case per month based on monthly alert and reporting volume.

Potential Shellback Smartphone Safe Accident Prevention

According to the National Highway Traffic Safety Administration (NHTSA), on-the-job crashes cost employers more than:

  • $24,500 per crash
  • $150,000 per injury
  • $3.6 million per fatality

Shellback Business Services

To learn more about Shellback’s Business Services for Commercial Fleet Managers, please contact us through Facebook, LinkedIn or Twitter; call Michael Maguire at (215) 628-3353 or visit the company’s website at http://liveundistracted.com.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback’s 2017 New Year’s Resolution for Drivers Facing Stiff New Penalties and Fines Associated with Talking, Texting and/or Even Holding a Smartphone While Driving

4 Jan

Buy a Smartphone Safe to store cell phones out-of-sight in a secured case that automatically notifies parents, fleet managers or employers if phones are being used while vehicles are in transit

 By Robert Hoskins

Los Angeles, CaliforniaShellback Smartphone Safes announced that the company wants to solve the #1 growing epidemic that is killing thousands of teenage and adults drivers every year — distracted driving — due to texting and/or talking on a cell phone.

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

The main cause of these accidents is the urge to look at a phone screen to read a text or to see who is calling on a cell phone or smartphone, which is like driving the full length of a football field blindfolded at 55 mph and twice as dangerous as driving drunk.

Yet, everyone who reads this will probably agree that they, too, have looked up from their cell phone just seconds before causing a preventable accident. The problem is that it takes two seconds to make a corrective action, which many times is too late.

“Our clients are having these types of problems when trying to manage their large commercial fleets. For example, one large Fortune 500 Company recently had a Responsible Vehicle Accident (RVA) resulting in a fatality. It was determined that the employee was texting while driving,” said Michael MaguireShellback Smartphone Safes‘ CEO. “And trying to figure out how to keep their driver’s eyes on the road is just half of the problem. They also need a solution to track drivers, guarantee that they were adhering to their company’s cell phone policy, and the ability to generate detailed driving compliance reports by enterprise, region, or for a specific driver.”

“As a result my brother, Thomas Maguire, and I invented the patent-pending Shellback Smartphone Safe, the only solution that actually confirms the phone is stored out-of-sight. This allows parents, fleet managers and anyone else that wants to regulate cell phone usage to generate accurate compliance reports in real-time,” Maguire continued. “Unlike other smartphone apps that are supposed to deter talking on cell phones, ours does not block a cell phone’s communication. The Smartphone Safe simply secures a phone inside a high-tech case that prevents a driver from looking at or reading a cell phone’s screen.”

The Smartphone Safe is the only solution that completely removes the phone as a driving distraction. The proprietary embedded technology confirms the phone is in the case, verifies that they are not able to see their phone, and sends alerts if the case is opened while driving.

“Combined with an app that runs on Apple iPhones and Android Smartphones, once a cell phone is stored in the ‘Smartphone Safe,’ it begins tracking the device as soon as the vehicle begins moving,” Thomas Maguire added. “If the Smartphone Safe is unlocked while the vehicles is on the road it automatically sends a report to the parent or fleet manager that records the GPS location, speed and direction of the vehicle and feeds the information into a compliance report for disciplinary action.”

To download a free spec sheet or to learn how to purchase a $250 “Shellback Smartphone Safe,” complete with a two-year monitoring contract, please visit http://liveundistracted.com/press-room/.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

21 Sep

A Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign

By Robert Hoskins

Is Title IV, Reg. A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?

Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.

Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.

Top Title IV Reg A+ Crowdfunding Questions:

  1. Do you have a strong management team?
  2. Do your founders or investors have any “Star Power?”
  3. Do you need to raise more than $1 million?
  4. Have you developed an effective 30-second elevator pitch?
  5. Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
  6. Have you developed a “Pitch Book” for investors?
  7. Do you have a lead investor of $25k+ or more?
  8. Have you raised at least $100,000+ or more from prior investments?
  9. Is your business growing at 20% or more month over month?
  10. Have you generated at least $100,000+ of lifetime revenue?
  11. Is your business projecting  2x to 3x year-on-year profit growth?
  12. Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
  13. Is your market valuation worth $5 million or more?
  14. Is your market capitalization realistic from a VC’s point of view?
  15. Have you run a successful rewards/perks-based crowdfunding campaign?
  16. Do you have a database of at least 5,000+ customer email accounts?
  17. Do you have a database of at least 1,000+ investor email accounts?
  18. Have you generated at least 3 or more press articles in the trade press?
  19. Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
  20. Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?

If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.

Title IV Reg A+ vs. IPO

If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.

The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.

Title IV Reg A+ Background

The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.

In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.

Title IV Reg A+ as Outlined by 2012 JOBS Act

Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.

However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.

The 2nd Tier of Title IV Reg A+ Offerings

The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.

By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:

  • Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
  • Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
  • Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
  • Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
  • Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
  • Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.

Are Title IV Reg A+ Shares More Liquid?

Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders.  This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity.  The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.

Need Help Preparing a Title IV Reg A+ Offering?

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

EZTalks “Onion” Launches Crowdfunding Campaign; Cool New All-in-One Video Conferencing Solution Offers Early Birds a 45% Discount 

12 Sep

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation and online meeting control features

By Robert Hoskins

Hong Kong  – EZTalks Onion is raising funds via a reward-based crowdfunding campaign on Indiegogo to finish the mass production of its revolutionary all-in-one video communication device – EZTalks Onion, an all-in-one creative video conferencing equipment that is going to change current video conferencing device price structure set by traditional service providers such as Cisco, Polycom, Lifesize and Zoom, which are three times more expensive than EZTalks.

The first 50 supporters can purchase EZTalks’ Onion for only $499.  Hurry. Buy one now  before they are all gone!

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with meeting control features like live chat, recording, mute audio, make presenter, lock meeting room and remote control

Professional video conferencing and telepresence technology should benefit all ordinary people’s work and should be as easy and affordable as personal digital products instead of a huge investment of complicated devices and IT support for meeting rooms. EZTalks Onion, with its high-end design and smart features, is created to lower the threshold of setting up professional video conferencing room to an unprecedented cost-effective level.

The all-in-one device can be connected to any TV or display via HDMI easily for video conferencing, online meetings, online trainings and live broadcasting. It supports screen sharing, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more. Users can manage this via any device, seamlessly transfer calls from any device to a TV or display and switch back.

“We aim to bring crystal-clear audio and video experience with one single high-end device to both teams and individuals working remotely without onsite technical support,” said EZTalks’ Global Marketing Director Jack Zhang. “With nearly two years of hard work, the device is now designed with 1080p 12.0 megapixel camera with 120° wide angle lens, dual stereo microphones with 5m mic pickup radius and full frequency HD speaker. Equipped with quad-core processor, it runs fast and smartly with its aluminum alloy unibody casing.”

EZTalks Technology Company Ltd. is an experienced, professional video conference service solution provider and has already successfully launched two video conference solution: EZTalks Cloud and EZTalks VCS to meet big and small business’ remote collaboration requirements across all industries.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

WaterField Design’s Intrepid iPhone Travel Wallet Shatters Kickstarter Goal by Reaching 600% on First Full Day

24 Aug

New backers may pledge for the one-of-a-kind Intrepid iPhone Travel Wallet — an RFID-blocking wallet, play-through iPhone case and travel attaché — through Kickstarter until September 25

By Robert Hoskins

San Francisco, California –  The WaterField Designs new Intrepid Travel Wallet shattered its crowdfunding goal by reaching 600% within its first full day after launch. The Intrepid is a leather, all-in-one travel case with iPhone play-through capability for scanning QR codes and downloaded tickets, or for checking texts, emails, and apps. The interior includes Intuitive organization compartments for passport, tickets, foreign exchange and coins. Having now reached nearly 750% of its initial funding goal, WaterField continues to add pledge options to meet growing demand. The Intrepid Kickstarter campaign runs through September 25, 2016.

Intrepide iPhone Travel Wallet from WaterField Designs

Intrepid iPhone Travel Wallet from WaterField Designs

“We’re floored and gratified to have achieved such success with our first Kickstarter campaign in such a short amount of time,” explained Gary Waterfield, company owner. “The Intrepid iPhone Travel Wallet is more than just a wallet or a phone case; it’s really an amazing travel companion. Its play-through feature is incredibly useful and becomes quickly addictive as you begin to see how efficient you can be with it.”

The Intrepid Travel Wallet is at once a wallet, iPhone case and a travel attaché. As a wallet, two interior side pockets hold credit cards, hotel keys and metro tickets; its main compartment is large enough for domestic or foreign bills and a pen. Built-in RFID-blocking capability offers extra security while traveling about. An included zippered pouch, the Micro Wallet, fits inside the main compartment to secure coins or keys. As an iPhone case, the Intrepid’s revolutionary play-through, scannable screen allows users to access the phone for texts, emails and apps, and to scan a boarding passes without removing the phone.

The Travel Wallet holds all this plus a passport in a custom-sized pocket in one organized place, as any good travel attaché should. The Travel Wallet saves time at TSA checkpoints and fits neatly in an airline seat-back pocket for easy access to in-flight necessities.

The Intrepid Travel Wallet is available in two sizes, one designed for the imminent iPhone 7 or similarly-sized phones and one for phones the size of the iPhone 7 Plus. An Ultrasuede ® liner keeps phones and other contents scratch-free and a handsome and heavy-duty G2 metal zipper keeps contents secure. A designated iPhone enclosure with transparent play-through screen, a special passport pocket and dual card pockets keep travel-related needs neatly organized.

Supporters may choose a black or brown premium full-grain leather exterior. Through this — its first Kickstarter campaign — WaterField builds on a seminal aspect of its business by allowing pledged supporters the opportunity to help determine final design details: an additional color and other features may be added based on backer’s feedback.

The WaterField Designs Intrepid Travel Wallet is available as a reward via the WaterField Designs Kickstarter page. Supporters may pledge until September 25, 11:59 PST and the first production run ships October 2016.

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