Tag Archives: Entrepreneurs

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things with Crowdfunding

20 Feb

Entrepreneurs to Get Free Access to IBM’s Watson IoT Platform and Discounts on Cloud Services

By Robert Hoskins

Munich, Germany – IBM (NYSE: IBM) announced a partnership with Indiegogo and Arrow Electronics (NYSE: ARW) to help bring new Internet of Things (IoT) ideas to life. This collaboration brings IBM’s Watson IoT platform and cloud services together with ideation to production services from Arrow Electronics and Indiegogo – the world’s largest crowd sourced funding platform with more than $1.1 billion raised.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

Now, qualified Indiegogo entrepreneurs will have no-charge access to IBM Watson IoT Platform via Bluemix for an unlimited amount of time, giving them access to more than 160 industry-leading cloud services to incorporate ready-to-use capabilities, such as artificial intelligence, Blockchain, advanced data analytics and cyber security into their latest IoT inventions. In addition, qualified startups will have access to IBM’s global network of technical and industry expertise, education, mentoring and enterprise customers and business partners, all of which can help to bring new and innovative IoT products to market quickly.

“We’re very excited to be partnering with Arrow and IBM to help entrepreneurs bring their wildest IoT dreams to life,” said David Mandelbrot, CEO of Indiegogo. “We know that fundraising is only one piece of the entrepreneurial puzzle, and by working together with IBM and Arrow we’ll be able to continue making it easier for entrepreneurs to bring their ideas all the way from concept to market.”

Experts predict that by 2022, the IoT landscape will be worth $14.2 trillion.1 A critical driver to this growth will be entrepreneurs and early-stage businesses which, while armed with ideas, lack the resources and skills to develop these next-generation IoT innovations and bring them to market.

Early examples of Arrow Certified Indiegogo IoT startup projects include:

  • Fitly, which created Smart Plate, the first intelligent nutrition platform that instantly analyzes and tracks what you eat. An industry first, Smart Plate was developed with support from Arrow and IBM Cloud, and was successfully funded on Indiegogo.
  • PlayDate, a startup that launched on Indiegogo, created the first smart ball for pets that lets owners interact with their dogs and cats from anywhere in the world. The PlayDate team ran the highest grossing pet tech crowdfunding campaign to date, but used Indiegogo for much more than just funding. They were one of the first campaigns to get Arrow-certified, a badge of approval on their manufacturing plans, and they received $100,000 in flash funding as well as engineering design support. “Arrow and Indiegogo’s support was incredibly valuable,” said Kevin Li, CEO at PlayDate. “Our campaign with Indiegogo opened doors with partners and acted as market validation for investors. Indiegogo and Arrow partnering with IBM will be a huge benefit for entrepreneurs using the platform.”

Through this partnership, IBM, Indiegogo and Arrow are removing key barriers and providing the expertise, resources and funding that entrepreneurs need to develop innovative new connected products and quickly and cost-effectively bring them to market. Combining IBM’s powerful cognitive capabilities with Indiegogo’s entrepreneur platform and Arrow’s end-to-end technology design and production expertise will rapidly increase the volume and quality of IoT devices in market and help fuel a new generation of entrepreneurs.

“Entrepreneurs and startups play a vital role in creating the next generation of businesses – their drive, innovation and passion for bringing new ideas to life is particularly important in building the IoT,” said Harriet Green, General Manager Watson IoT. “We are thrilled to partner with Indiegogo and Arrow Electronics to accelerate IoT innovation and development around the world working hand in hand with some of the best and brightest entrepreneurs, developers and startups to build an even better IoT.”

In addition to IBM’s benefits, Arrow provides qualified Indiegogo campaigns with up to $500,000 in benefits, such as component parts, online product design and prototyping tools, comprehensive technical reviews with Arrow engineers, manufacturing and supply chain services and sustainable recycling. As the only global technology company capable of providing comprehensive, sensor-to-sensor, full IoT product lifecycle solutions, Arrow is uniquely positioned to guide the biggest names in technology, and startups and makers alike, along their IoT production journey.

“IBM will take our groundbreaking collaboration with Indiegogo to a whole new level, helping us reach more entrepreneurs and get their innovative products to market quickly and cost-effectively,” said Arrow’s Chief Digital Officer Matt Anderson. “As one of the world’s largest providers of electronic and IT products and services in the world, Arrow has the breadth of resources and depth of expertise to successfully shepherd promising entrepreneurs along their path to market. Arrow engineers around the world are eager to collaborate with Indiegogo entrepreneurs on cutting-edge tech designs that incorporate the best that IBM’s Watson IoT and cloud services have to offer.”

IBM made the announcement at its first-ever Genius of Things Summit at the company’s Watson IoT headquarters in Munich, where customers, partners and influencers gathered to examine how Watson clients are implementing IoT solutions that drive exceptional outcomes. Around the globe, IBM is working with more than 6,000 clients, across industries, to help them truly realize the benefits of IoT. For more information, please visit:on IBM Watson IoT

Originally launched as a crowdfunding platform, Indiegogo is the place for entrepreneurs to move their ideas quickly from concept to market. Entrepreneurs on Indiegogo are able to showcase their ideas directly to users, take orders for products early in their lifecycle and ultimately build direct relationships with their first customers. Indiegogo is the platform of choice for early stage entrepreneurs and the creative teams of some of the most successful consumer product companies in the world. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Chinese Entrepreneurship Global Study Shows Staggering Increase in Shenzhen and Hong Kong Entrepreneur Activities Compared to 64 Competitive Countries Worldwide

16 Feb

Experts advocate the two cities join force in formation of complementary advantages to foster international competitiveness for entrepreneurship

By Robert Hoskins

Hong Kong, China – New research released by the professors of The Chinese University of Hong Kong (CUHK) Business School’s Center for Entrepreneurship (CfE) and Hong Kong Baptist University (HKBU)’s School of Business shows that entrepreneurship in Hong Kong and Shenzhen is on the rise.

A collaborative effort by CUHK CfE, HKBU School of Business, the University of Hong Kong’s Faculty of Business and Economics, Shenzhen Academy of Social Science and Savantas Policy Research Institute, the research titled “Global Entrepreneurship Monitor (GEM) Hong Kong and Shenzhen Report 2016-17” provides a detailed analysis of the current status of entrepreneurship in Hong Kong and Shenzhen.

The GEM Study Compares the Results with Past Indicators for Ecosystems and Provides an International Benchmark with 65 Economies Worldwide

The GEM Study Compares the Results with Past Indicators for Ecosystems and Provides an International Benchmark with 64 Other Economies Worldwide

The study compares the results with past indicators for both ecosystems and provides an international benchmark with 65 economies worldwide. It is part of the global initiative, 180-page Global Entrepreneurship Monitor (GEM) Research Report, the world’s foremost comparative entrepreneurship study and a trusted resource on entrepreneurship for key international organizations such as the United Nations, World Economic Forum, World Bank and more.

In the recent few years, Hong Kong and Shenzhen have experienced an explosive growth in the start-up support ecosystem. The GEM Hong Kong and Shenzhen Report 2016-17 shows that the start-up rates recorded a staggering increase in Hong Kong and Shenzhen from 2009 to 2016. In mid-2016, the early-stage entrepreneurial activity among the adult population was estimated at 9.44 percent (3.64 percent in 2009) in Hong Kong and 16.04 percent (4.8 percent in 2009) in Shenzhen.

The growth has been driven by a rapid increase in Shenzhen’s new (+284 percent) and Hong Kong’s growth in nascent businesses (+206 percent) in comparison with 2009 statistics. The prevalence rates of established businesses recorded an increase as well: +389 percent for Shenzhen and +109 percent for Hong Kong. It is worth noting that while entrepreneurship rates are on the rise in Hong Kong and Shenzhen, they are declining in other places in China. Both cities have developed a separate start-up culture and entrepreneurial ecosystem that operate independently from the rest of the Mainland.

The positive changes were not limited to early entrepreneurship rates only. The research team also observed a major shift in attitudes and entrepreneurial intentions. In particular, 56.8 percent of the adult population perceives start-up opportunities in Hong Kong. In Shenzhen, the same proportion of individuals who declared they possessed necessary skills and knowledge to start a new business (35.8 percent), also reported their intention to start a business in the next two years (36 percent).

Comparing to 2009, the population with entrepreneurial intentions in Hong Kong grew from 7.3 percent to 19.7 percent in 2016, representing an impressive increase of +170 percent. Similarly, in Shenzhen the intentions grew from 17.6 percent to 36 percent, an increase of +105 percent. According to the study, cultural conditioning and attitudes towards entrepreneurship, perception of own skills, and exposure to entrepreneurship practices all had a positive impact on intentions to start businesses. Successful entrepreneurs are also regaining their high status and are promoted by local media in Shenzhen and Hong Kong.

In terms of financial support, Hong Kong early-stage firms have lower capital requirements than that of their Shenzhen counterparts, which may be related to the lower technological intensity of Hong Kong firms. 92 percent of nascent entrepreneurs in the two cities declared that their principal source of financial support was their own savings. The role of the family in financing new ventures is still significant in Shenzhen, but not so much in Hong Kong.

Banks are also more supportive of startups in Shenzhen than in Hong Kong and so are venture capitalists, which could be explained by a higher prevalence of start-ups with profound market impact. In Hong Kong, on the other hand, crowdfunding is more prevalent as the source of capital for early-stage businesses, a sign of a more established product innovation.

Aligned with higher entrepreneurship rates, the research team also found a growing culture of informal investors developing in both cities. Shenzhen observed a much higher informal investment prevalence rate (20.5 percent) than Hong Kong (6.5 percent) of the adult population. In fact, Hong Kong and Shenzhen informal investors were two of the most generous among all economies in the study with a contribution of US$70,565 and US$76,112 respectively.

The study has also recorded a dramatic change in investment patterns for Shenzhen. While in 2009 individuals were rather investing in family members, in 2016, friends and neighbors had been the first choice which was aligned with that of Hong Kong.

In addition, the research team interviewed 39 Hong Kong and 37 Shenzhen experts in the field of entrepreneurship about their opinions on how the cooperation between Hong Kong and Shenzhen that would increase the cities’ international competitiveness. The most frequent recommendation was to leverage the natural industry compatibilities between Hong Kong and Shenzhen. Other recommendations include:

  • Joint development of industries such as Internet-of-Things, Smart City, Health Tech, Edu Tech, Fintech or E-commerce
  • Joint R&D initiatives aiming at cross-border innovation, sharing of talents and intensification of knowledge exchange
  • Introduction of joint or cross-border education to develop a shared cultural understanding of each other through opening more world-class academic institutions catering to students from both sides of the border
  • Coordinating government policies for entrepreneurship between the two economies, e.g. joint visas for entrepreneurs that would facilitate cross-border operations of many start-ups

“If Hong Kong and Shenzhen join forces in the formation of complementary advantages on entrepreneurship, it would strengthen the international and Mainland competitiveness for both,” said Prof. Kevin Au, Associate Director of CUHK CfE and Associate Professor of the Department of Management at CUHK Business School. “This can be the first step towards the development of the Hong Kong-Shenzhen megalopolis.”

“Hong Kong and Shenzhen are facing a fantastic opportunity: that of being in the perfect position to build a highly unique and internationally competitive start-up hub with an unparalleled ecosystem compatibility between the two cities and a supportive informal investment culture,” said Dr. Marta K. Dowejko, Research Assistant Professor in Entrepreneurship of the Department of Management at HKBU School of Business. “While Shenzhen’s start-ups are well geared to deliver innovative ideas with high growth potential, Hong Kong’s entrepreneurs possess the know-how in taking ideas to the next level and ensuring their long-term sustainability. The results from this year’s GEM report give testament to this unique setup that no other place in the world has.”

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

 

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Crowdfunding PR Offers Startups New Service to Build Investor Databases for Title III and Title IV Reg. A+ Mini IPO Crowdfunding Campaigns to Target Precise Lists of Angel, Venture Capital and Private Equity Investors

3 Oct

Investor relations teams can now search through over 175,000 angel, equity and venture capital investors, analyze 575,000 of their prior investments and then target a very precise list of potential investors

By Robert Hoskins

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

New York City, New York – Crowdfunding PR’s new investor marketing database service allows equity crowdfunding campaign managers to drill down inside private equity and venture capital firms to find highly-qualified principals, partners, portfolio managers and family offices with the highest propensity to invest in their type of product/service and do sorts by vertical business segments, by geographical locations and by types of deals such as seed capital, private equity, series A/B, late-stage funding rounds and many, many other searchable financial database sorting characteristics, variables and demographics.

“The greatest challenge for startups, entrepreneurs and growing small businesses is finding potential angel investors, private equity investors and/or building out their own private investment syndicate of investors with a high propensity to invest in similar types deals as the one they want to pitch to investors,” said Robert Hoskins, Crowdfunding PR’s Director of Investor Relations. “The same need is present for the hundreds of new equity crowdfunding platforms that have launched new equity crowdfunding platforms in the past twelve months. Crowdfunding PR can utilize the investor database to market any deal on any equity crowdfunding platform to a very wide, but yet very precise and carefully selected list of angel, private equity and VC investors.”

The new investor database provides private investment information on the end-to-end fundraising process. From initial exits to fund returns, it offers the best information available for the complete lifecycle of private investing. This includes Limited Partner (LP) commitments, fundraising, remaining dry powder in funds, deals, company evaluations and fund performance as well as the service providers, executives, and lead partners behind the deals.

The private investor database provides clients with access to stats to build pitch books, contacts to setup road tours, run private and public comps, source co-investors, model cash flows, conduct competitive analysis, follow the entire venture capital (VC) marketplace, build and expand investor networks, target deal makers and identify private equity (PE) and VC firms actively doing deals. The quality of work that can be turned around on a compressed timeline is nothing short of amazing and will be 10 times more efficient and 3 times to 5 times more accurate than other types of private investment information that can be found online via Google and LinkedIn.

If your startup or existing business needs help building and an investor database, creating an effective pitch deck, building a direct email marketing program and/or scheduling an investor “dog and pony” roadshow, please call Robert Hoskins at (512) 627-6622 or contact him via @Crowdfunding_PR on Twitter.

Crowdfunding PR’s
Investor Marketing Database

Access a Huge Database of Potential Investors

  • Angels
  • VCs
  • Portfolio Managers
  • Lead Partners
  • Deal Details
  • Partners

Drill Down to Develop Precise Investor Targets

  • Deal experience
  • Board seats
  • Biography
  • Education
  • LinkedIn profiles
  • LinkedIn connections
  • Phone and email contact information

Analyze Investor’s Past/Current Deals

  • Angel & seed
  • Venture
  • Buyouts
  • Secondary transactions
  • Mergers & acquisitions
  • Debt financings
  • Initial Public Offerings (IPOs)
  • Valuations, terms & multiples
  • Cap tables
  • Participants
  • Deal history
  • Exits & IPOs

Perform Competitive Analysis of Funded Companies/Deal Structures

  • Startup and angel-backed companies
  • Venture capital-backed companies
  • Private equity-backed companies
  • Mature private companies
  • Public companies
  • Strategic acquirers
  • Key private company financials
  • Full public company fundamentals

Gather In-depth Competitor News & Big Data Analytics

  • News stories
  • Quarterly reports
  • Data visualization
  • Custom analytics

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

United Overseas Bank Partners with OurCrowd to Offer Equity Crowdfunding Support for Startups Participating in UOB’s Singapore FinLab Accelerator Program and other Cities throughout Asia

17 Aug

With a full Capital Market Services (CMS) license from the Monetary Authority of Singapore (MAS) OurCrowd is now able to market its equity crowdfunding platform in Singapore and other Asian cities

 By Robert Hoskins

Singapore/Jerusalem – United Overseas Bank (UOB) is deepening its commitment to helping startups grow into sustainable businesses by training its commercial bankers to provide clients with the most up-to-date information on alternative funding channels beyond traditional financing. More than 100 of its bankers have been trained so far.

United Overseas Bank Partners with @OurCrowd to Support Asian Startups and Small to Medium Enterprises Utilizing Equity Crowdfunding for Seed Investment Capital

United Overseas Bank Partners with @OurCrowd to Support Asian Startups and Small to Medium Enterprises Utilizing Equity Crowdfunding for Seed Investment Capital

The training is timely as the Bank’s strategic equity crowdfunding partner, OurCrowd, a leading global equity crowdfunding platform, was awarded a full Capital Market Services (CMS) license from the Monetary Authority of Singapore (MAS) at the end of July. With the license, OurCrowd is now able to market its equity crowdfunding platform in Singapore. In March this year, UOB announced it had made a US$10 million investment in OurCrowd, which invests in startups with differentiated and highly scalable technology products and services.

“We are proud of the rapid growth of our unique brand of equity crowdfunding and teaming up with UOB to advance the cutting edge of FinTech and the startup ecosystem in the region,” said Jon Medved, OurCrowd’s CEO. “As we work together, innovative Asian companies with differentiated and highly scalable technology products and services will be able to get access to another source of funding from a global investor network to jumpstart their international expansion and business development.”

UOB’s partnership with OurCrowd reinforced the Bank’s commitment in supporting Asian SMEs and startups with end-to-end financing needs. The range of support includes UOB’s accelerator program, The FinLab, to venture debt financing through to investment banking.

Ms. Janet Young, Head of Group Channels and Digitalization, UOB, said, “We understand the ambitions of startups and emerging enterprises and want to help them grow into sustainable businesses. In the last six months, we have trained more than 100 commercial bankers to identify and to understand the type of financing for which startups can qualify. Through our initiatives, we are well-equipped to support the startup ecosystem and help them realize their full potential.”

In addition, accredited investors among UOB’s clients will now have an opportunity to broaden their investments into OurCrowd’s portfolio companies and tap into a quality deal flow across the globe.

Mr. Denes Ban, OurCrowd Partner and Managing Director, Asia, said, “Our latest approval and licence in Singapore is further validation of OurCrowd’s global footprint and it’s exciting to see immediate and impactful results, thanks to our partners at UOB and the Sassoon Investment Corporation (SIC). Singapore-based investors will now have access to our portfolio of world-class startups and tap their growth potential.”

Launched in 2013, OurCrowd has raised more than US$250 million for investment in almost 100 companies, and has already had eight companies in their portfolio either acquired by a multinational or listed publicly. Unlike traditional equity crowdfunding platforms, OurCrowd invests its own capital alongside the crowd investors in each deal as testament to their confidence in the deal. By offering investors the same terms (valuation, liquidation reference and protection) as venture capital funds, it offers accredited investors access to unrivaled investment opportunities. OurCrowd also provides post-investment support to its portfolio companies, assigning industry experts as mentors.

# # #

VerteCore Lift™ Offers Chiropractors a Peer-Reviewed Spine Decompression Medical Device They Can Prescribe to Treat Herniated Discs, Degenerative Disc Disease, Scoliosis, Sciatica and Back Pain

21 Mar

 Get in Line Now if You
Want the Early Bird Special

Read the three customer testimonials from doctors that detail their own personal battle with chronic back pain and how the affordable, easy-to use “Lift™” made a big difference in returning to a normal life

By Robert Hoskins

 

Los Angeles, California – VerteCore Technologies announced a new program for Chiropractors that will allow them to lease affordable, mobile spinal decompression units that will augment scheduled chiropractic adjustment procedures. The VerteCore Lift™ can be used in a clinical setting that allows Chiropractors to offer spinal decompression in a very compact office setting that was not previously available with the large spinal decompression tables that cost $125,000 or more to install and required a very large footprint.

VerteCore Lift - Close Up - Brown on Black

VerteCore Lift – Affordable, Mobile Spinal Decompression for Active Adults

The clinical version of the Lift sells for only $1,199, which makes it the most affordable spinal decompression medical technology product on the orthopedic marketplace, and multiple units can be stored in a single small cabinet.

Chiropractors can prescribe the VerteCore Lift as in-office treatment or offer it as an at-home-use solution that back pain patients can wear 20-to-30 minutes per visit/day to allow the spine to be stretched out, which allows blood, nutrients and the body’s natural healing processes to flow through the spine uninhibited to help the body repair itself by rehydrating and resorption of the herniated discs, which relieves the pressure on pinched nerves that cause most types of back-pain-related disorders.

During the VerteCore Lift’s med-tech’s product development process a number of medical doctors and pain management specialists have peer-reviewed the compact spinal decompression device and provided not only positive customer testimonials, but have made personal investments in the company in order to introduce the VerteCore “Lift” to the $57 billion Orthopedic medical device marketplace.

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

The following medical professionals have had a variety of back pain related medical problems and recently had a chance to personally try on and evaluate the VerteCore Lift. All were skeptical about trying out another new promising back pain relief medical device based on their trials and tribulations with other devices such as inversion tables that did not work, gave them headaches from too much blood rushing to their head and ended up causing more pain in their ankles and knees than the relief it provided for their back pain.

But after years of spending thousands of dollars on doctor visits, MRI’s, long-term physical therapy sessions, cortisone shots, pain medications, and back surgeries, all of these medical professionals were just like a wide cross-section of the American population that were willing to try anything to get rid of their chronic back pain. And when they did they were surprised at how well the “Lift” performed.

Dr. Mark J. Mulvihill, Ph.D., Vice-Pres., X-Rx, Cambridge, MA

“I woke up on Christmas Day six years ago and my leg hurt extremely bad and I thought maybe I had pulled a hamstring. After several doctor visits and an MRI exam I was diagnosed with Sciatica, which was being caused by a herniated L5 S1 disc.

For five years I went through extensive physical therapy, cortisone shots, and many types of pain medications, which caused problems with my digestive tract and gave me pretty bad heartburn.

I have tried many back pain devices that are advertised on TV, but the only one that gave me any type of relief was an inversion table where you hang upside down and let gravity stretch the spine with the body’s weight. While it gave me temporary back pain relief, I am tall and weigh around 200 pounds. Putting that much pressure on my knees and ankles hurt and negated the effects of my back pain relief. It also gave me headaches because of the blood that rushed to my head while hanging upside down.

Before all of this started I was a competitive golfer and the back pain basically forced me into early retirement. I longed to play the game, but I simply could not because I could not rotate my back at all without excessive pain.

By nature and due to my medical education I am very skeptical when it comes to trying out new back pain devices, but a friend of a friend introduced me to Paul Leake. We agreed to meet during a business trip, which was actually good because travel usually is an excruciatingly painful experience for people with back pain.

Paul Leake, VerteCore Technologies, Managing Director

Paul Leake, Managing Director, VerteCore Technologies

We met and after wearing the VerteCore Lift for 20 minutes my back pain was completely gone. For the first time in years, I could actually sit up easily from a laying down position. It was incredible. I felt so good the next day that instead of sitting on the sidelines as usual, I spent a full day sliding around slippery slides at the local water park with my family. It was an awesome feeling.

A good friend of mine, Dr. David Curtis, also suffers from back pain associated with degenerative disc disease, which left him with six herniated discs. One day we played 36 holes of golf and both of our backs were sore so I mentioned that I had the VerteCore Lift with me. We took turns wearing the Lift for 20 minutes each and the pain relief was immediate.

It worked so well that David wanted to purchase a Lift and was disappointed that my device was a demo unit and that they would not be available until an upcoming Indiegogo crowdfunding campaign that will be launched sometime in April 2016.

If you have any type of back pain caused by herniated discs and pinched nerves, I highly recommend that you try a VerteCore Lift. It is simple, cost-effective and very easy to put on and wear during a 20-minute doctor visit or buying your own Lift so that you can wear it during your normal daily routine.

 

Dr. David Curtis, Ph.D., Psychologist, based in Long Island, New York

“My story is similar to Mark’s. I was diagnosed two years ago with degenerative disc disease and by the time I had my first MRI, the exam showed that I had six herniated discs.

Like Mark, my back pain made it tough to play golf. So when he called and asked me if I wanted to play a round of golf I wanted to say no, but he said that he had a new med-tech device that would decompress the spine and help reduce my back pain. When I tried it on, much to my surprise it did and I felt the decompression effects for the whole day. And I only wore it for 20 minutes.

What surprised me is how simple the device was to operate and how much better I felt. I would highly recommend a ‘Lift’ to anyone with back pain. Simple back pain relief is a good thing for everyone.”

Dr. Richard F. Mestayer, Medical Doctor/Psychiatrist, Springfield, Louisiana

“The VerteCore Lift was introduced to me through a good friend, Stanley Cooper. He told me some very positive things about the med-tech spine decompression device and I became very interested in the product due to my own person experience with chronic back pain.

Unfortunately for me, I have had back surgery twice with the final one being a “Fusion.” So instead, I had several patients try it on at my office and it was very clear from their facial expressions that it was doing a good job at melting away their pain.

As an MD, I think that the VerteCore Lift would have been very helpful to me during the years prior to my surgery. The VerteCore Lift is not designed to help patients with fusions, but I wish that it had been available when I began having my back pain. I feel confident that if I had healed better from my earlier minor back injuries that I probably could have completely avoided undergoing back surgery altogether.

I would definitely recommend that all future patients try a VerteCore Lift before contemplating irreversible back surgery. You will be glad you did.”

If you would like to pre-order single units or purchase volume quantities before the Indiegogo crowdfunding campaign begins, please fill out the contact form at http://vertecore.com or call Paul Leake direct at (601) 807-2148.

The company is currently recruiting sales people, resellers, distributors, and manufacturing representatives. The Indiegogo crowdfunding campaign is going to offer a 40% discount (save $240) on both the clinical and consumer models on the first 500 units to be pre-sold. About 200 orders have already been placed.

Get in line now if you want the Early Bird Special

# # #

SEC’s Proposed Amendments to Approve Nationwide Intrastate Crowdfunding and Raise Limit to $5 Million for Small Business

31 Oct

SEC’s Proposed Amendments to Rule 147 and 504 to Facilitate New Intrastate Crowdfunding and the Sale of Regional Securities Offerings

SEC Staff Proposes Amendments to Rules 147 and Reg. D.,504

SEC Staff Proposes Amendments to Securities Rules 147 and Reg. D. 504

 By Robert Hoskins

 SEC’s Proposed Actions for Title III Crowdfunding

The Securities and Exchange Commission is considering whether to propose amendments to Securities Act Rule 147 and Rule 504 of Regulation D.  The proposed amendments would be part of the Commission’s efforts to assist smaller companies with capital formation consistent with its investor protection mission.

Proposed Title III Crowdfunding Amendments

Proposed Amendments to Rule 147

The proposed amendments would modernize Rule 147 to permit companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.  The proposed amendments to Rule 147 would, among other things:

  • Eliminate the restriction on offers, while continuing to require that sales be made only to residents of the issuer’s state or territory.
  • Refine what it means to be an intrastate offering and ease some of the issuer eligibility requirements in the current rule.
  • Limit the availability of the exemption to offerings that are registered in-state or conducted under an exemption from state law registration that limits the amount of securities an issuer may sell to no more than $5 million in a 12-month period and imposes an investment limitation on investors.

Proposed Amendments to Rule 504

The proposed amendments to Rule 504 of Regulation D would increase the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualify certain bad actors from participation in Rule 504 offerings.  The proposed rules would facilitate capital formation and increase investor protection in such offerings.

 

###

Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns

29 Oct

The Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

Tips on How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR/Marketing Campaigns

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Crowdfunding PR Campaign Consulting

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Brown Lane Studio Launches Equity Crowdfunding Campaign on CrowdBoarders.com, One of the World’s First Social Investing Networks

18 Sep

The venture capital  raised will be used to carry out the company’s growing expansion plans to meet the rising demands for the firm’s creative services

By Robert Hoskins

Dallas, Texas – CrowdBoarders announced that Brown Lane Studios has launched an equity crowdfunding campaign to sell five-percent of its equity shares to raise $300,00 to fund future expansion.  J. Michael Brown is the sole owner of the futuristic studio that offers the Dallas creative community an exciting eco-system of private studios, commercial studios, media services and events of all kinds social networking mixers and parties “under one roof.”  The company has seen rapid growth over the past two years.

Brown Lane Studios has launched an equity crowdfunding campaign to sell five-percent of its equity shares to raise $300,00 to fund future expansion

Brown Lane Studios has launched an equity crowdfunding campaign to sell five-percent of its equity shares to raise $300,00 to fund future expansion

The equity crowdfunding offering consists of nine different levels of public investment ranging from $20-$5,000. The venture capital  raised will be used to carry out the company’s continuing expansion plans to meet the rising demands for the firm’s creative services.

Please visit https://crowdboarders.com/brown-lane-studios to view the equity crowdfunding campaign’s financial details.

Similar to rewards-based crowdfunding campaigns, early J. Michael Brown investors will receive complimentary studios services dependent on their investment level in addition to their equity shares.

CrowdBoarders.com is a next-generation social investing network which connects investors with a stream of crowdfunding investment opportunities that are now open to accredited investors and more than 20 million non-accredited investors who reside in Texas.

The Brown Lane Studios is located at 1499 Regal Row, Suite 505 Dallas, TX 75204-2431.  Investors are invited to visit the studio for a free tour. Please call (214) 771-7395 for more information.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Onevest Sets $2 Million Self-Crowdfunding Record; Uses Funds to Hire Top Talent

22 Aug

Financial technology company currently operates one of the leading startup investing marketplaces with over 80,000 entrepreneurs and 15,000 investors registered

By Robert Hoskins

New York City, New York – Onevest announced that reached $2M in financing for its Series A round after self–crowdfunding on its own platform.   The financial technology firm launched the 506c offering to celebrate the implementation of Title IV of the JOBS Act. In one month alone the company has been able to close what would normally take on average between 4 to 8 months in the offline world for a tech startup of its size.

New Equity Crowdfunding Platform, OneVest, Creates One-Stop Shop for Investors Seeking Startups in the United States

New Equity Crowdfunding Platform, OneVest, Creates One-Stop Shop for Investors Seeking Startups in the United States

The company is currently operating one of the leading startup investing marketplaces with over 80,000 entrepreneurs and 15,000 investors registered.

Onevest has a unique approach, as it captures deal flow at the formation stage via its cofounder matchmaking property site, CoFoundersLab, which gives Onevest six months to one year in advance to build the relationship with the company before the entrepreneur is ready to seek a round of financing. Via CoFoundersLab, Onevest is onboarding over 2,000 registered entrepreneurs to its ecosystem every month.

“Today we have put a dent in the universe by changing the game of fundraising online. We are lucky and honored to be part of an industry that is revolutionizing what has been an old and outdated model that clearly needed a healthy disruption,” said Onevest’s Executive Chairman Alejandro Cremades.

The company is already putting the capital to work as it has hired a new CFO, Barry Shereck. Barry has more than 30 years of experience in financial management with early stage companies and has taken four companies public.

Onevest also announced the hire of Erica Duignan as the Head of Deal Flow to hone in on bringing high quality startups on its marketplace and to build a world-class team of venture associates. Erica is joining Onevest from the renown accelerator program Dreamit Ventures, where she was a Managing Director focused on company recruiting, fundraising and developing investor relationships.

# # #

%d bloggers like this: