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ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

21 Feb

ArborCrowd Enables Individual Investors to Co-Invest with Real Estate Sponsors on High Caliber Investment Properties

By Robert Hoskins

Huntsville, Alabama – ArborCrowd, an online commercial real estate company, announced a new real estate investment opportunity that is open to accredited investors. Known as the “Southern States Multifamily Portfolio,” this latest offering features three multifamily properties in Alabama and Mississippi.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Investors

ArborCrowd has provided the public with exclusive multifamily investment properties in New York City. The company is now expanding its reach into new metro areas across the country in order to provide diversified investment opportunities to the public.

Unlike many other crowdfunding marketplaces, ArborCrowd provides greater transparency about each investment opportunity. Investors have access to documents and deal specifics — including market reports, property details, financial projections and business plan timelines — necessary to make an informed decision. The entire investment process and access to all the resources are available online.

“ArborCrowd is a real estate company first and foremost, and was built because of our institutional experience — this means we know the right deal-makers and we know how to source the best investment properties,” said Ivan Kaufman, Co-founder and CEO, ArborCrowd. “ArborCrowd breaks down the barriers to real estate investing. We do this by giving people the opportunity to co-invest with sponsors who have a significant amount of equity in the deal.”

Southern States Multifamily Portfolio Highlights
The $24.4 million Southern States Multifamily Portfolio was acquired in November 2016 by Varden Capital Properties, LLC (“Sponsor” or “VCP”) as a value-add repositioning. ArborCrowd investors have the opportunity to own a piece of a $2 million equity stake in the Portfolio with a targeted 17 percent to 20 percent Internal Rate of Return (IRR) and a targeted investment hold period of two to three years.

“ArborCrowd has established a unique investment model that has already generated cash distributions for our investors,” said Adam Kaufman, Co-founder and Managing Director, ArborCrowd. “It starts with selecting the right sponsor, who has the savvy insights into properties that can yield attractive returns. The Southern States Portfolio fits this sweet spot and may attract investors who want a shorter investment period than a typical direct real estate investment.”

VCP has extensive experience in commercial real estate with a focus on multifamily acquisitions in the southern and southeastern United States. The Sponsor currently owns 40 properties, has sold more than 42 properties, and has acquired 82 apartment assets valued at approximately $1 billion.

The Southern States Portfolio consists of 607 rental units across three properties located in Huntsville, AL and Robinsonville, MS. The properties in the Portfolio were acquired concurrently by the Sponsor. Combining these assets into a single portfolio may produce several key benefits for ArborCrowd Investors:

  • Market Diversity: Investing in multiple markets balances varying economic drivers for each property and reduces potential risk.
  • Low Cost Basis: By acquiring the properties together at an attractive cost basis, VCP is able to be competitive on rental rates while making the necessary improvements to increase occupancy and realize significant profit through the eventual sale of the Portfolio.
  • Short Hold Period: A simple business plan provides for a short projected hold period. Early cash distributions for investors are expected because of the potential to quickly reposition multiple assets.

Another key factor in successful commercial real estate investment is understanding the rental demand and opportunity.

Huntsville is the largest city within northern Alabama’s metro area – an economy that outperforms Alabama as a whole, according the Nielson Company. From 2005 to 2015, employment in the metro area rose by 21,000 jobs — a 10.4 percent increase. The average asking rent in the Huntsville metro area reached $695 per unit in 2016, a 10 percent increase from 2012, according to commercial real estate research firm Reis.

Robinsonville is a short 30-minute drive from the diversified economy of Memphis, TN, making it an attractive rental opportunity. Legalization of dockside gaming in 1990 brought dramatic economic change for Robinsonville. The city’s Tunica casinos and resorts employ about 5,500 people and generated revenue that exceeded $649 million in 2015. From 2000 to 2016, population within five miles of the property increased to nearly 63 percent and is attributed to industrial and residential development.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

British Columbia Ski Resort Raises $10 Million via Equity Crowdfunding Campaign

15 Feb

2,923 crowdfunding investors decided to “Fight the Man and Own a Piece of the Mountain” by investing a minimum of $1,000 each on StartEngine.com 

By Robert Hoskins

Rossland, BC – On August 22, 2016, RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine.com called “Fight the Man. Own The Mountain.” This was the first time a for-profit ski resort explored equity crowdfunding and nobody at RED knew what to expect in Phase I, of the “Test The Waters” campaign. As of last Thursday morning (Feb. 9), RED hit their $10MM Reservation Goal — an historic achievement within the North American ski industry.

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

“We went into this campaign feeling that these were uncharted waters,” says RED CEO Howard Katkov. “But the response was immediate, passionate, and unequivocal. Our choice to plant the flag for independent skiing and snowboarding during a time of high-profile mergers and acquisitions really resonated.”

Since launch, “Fight the Man. Own The Mountain.” has been featured many times in the mainstream press across North America, and has been covered extensively by ski and snowboard outlets. The videos created for the campaign have so far received over half a million views.

Equity crowdfunding is a new style of investment and RED’s choice to accept a relatively low minimum reservation of $1,000 allowed “everyone from Lifties to Learjet owners” to make a reservation for this unique equity financing campaign. (And they did!) RED’s campaign on StartEngine will continue to take reservations as they prepare their auditing and legal documents to be provided to investors for Phase II, which is scheduled to launch in the Fall of 2017.

“Our goal was to hit $10 million in reservations by April, but we managed to hit that number months in advance. We now sincerely hope that a large percentage of the RED fans that pledged their support will convert their reservations to a real investment when the Phase II launches this fall,” says Katkov.

There are two exciting aspects of “Fight the Man. Own The Mountain.” in investment terms. The first is the “Last In, First Out” feature. What this means is that investors in Phase II — whether they’re in for $1,000, $25,000 or more — would receive their investment back before all previous equity investors. The second is the “rewards” associated with each level of investment, from lift tickets, custom skis or snowboards, season and family passes and access to a purpose-built clubhouse and overnight cabins. These rewards are laid out in the StartEngine platform.

RED Mountain is the oldest ski resort in Western Canada and has been the site of many firsts: First World Cup ski race in Canada; one of the largest terrain expansions in North America in over 40 years… This campaign marks another first — the opportunity through equity crowdfunding to own a slice of world-class ski resort for as little as $1,000.

“The groundswell of support from the snow community, the press, and investors has been nothing short of astonishing,” says Katkov. “The success of the campaign, thus far, has been a nice reminder of just how passionate and free-spirited the ski and snowboard community really is. It’s been an incredible winter so far and I’ve had a number of guests come up to me and say they booked their ski week at RED after hearing about us through the campaign. Some of them invested, some of them didn’t, but all of them sensed that we have something special going on in Rossland and needed to check it out in person. And to us, that means more than anything. We can’t wait for what the future holds.”

RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

OurCrowd to Host more than 5,000 Attendees at World’s Largest Equity Crowdfunding Conference on February 16, 2017 in Jerusalem, Israel

12 Feb

The event will feature 110 OurCrowd portfolio companies, 200 multinational companies, investors from over 80 countries, corporate partners, entrepreneurs, global delegations, financial and industry research analysts and leading fin-tech media outlets

By Robert Hoskins

Jerusalem, Israel – OurCrowd will host the 2017 OurCrowd Global Investor Summit, which is the largest equity crowdfunding event in the world, and the biggest investor event in the Startup Nation. Now in its third year, the Summit has hosted thousands of investors, venture and corporate partners, entrepreneurs, global delegations, industry leaders and members of the press. Attendees hailing from more than 80 countries gather in Jerusalem, the capital of the Startup Nation, to celebrate the global community’s collective drive for innovation.

Israel to Host more than 5,000 at World's Largest Equity Crowdfunding Conference on February 16, 2017

Israel to Host more than 5,000 at World’s Largest Equity Crowdfunding Conference on 2/16/2017

Each year, attendees come from all over the world to hear from expert industry speakers and participate in interactive programming featuring cutting-edge technologies and the future of crowd investing.  They also have the opportunity to support portfolio companies through significant fundraising and making strategic business connections to help grow their businesses.

Most of OurCrowd’s 110 portfolio companies making news are expected to participate. These include:

• Consumer Physics: together with Sichuan Changhong Electric Co., Ltd. (Changhong) and Analog Devices Inc. (ADI), demonstrating the world’s first material sensing smartphone able to scan the chemical composition of objects around it.

• MedAware: discussing the recent Harvard study published in the Journal of the American Medical Informatics Association (JAMIA), which validated its big data analytics and machine learning platform to identify and eliminate prescription errors.

• VocalZoom: which last year announced a partnership with Honda, recently demonstrated its optical microphone technology to enable voice control inside noisy vehicles at CES 2017.

NSLComm: whose revolutionary expandable space antennas will transform satellite communications.

• Freightos: demonstrating their new online international freight shipping marketplace.

Zebra Medical: discussing its machine learning platform for automated interpretation of radiological images.

“Participants at the Summit will have the opportunity to interact hands-on with many of the latest technologies changing the world,” said OurCrowd CEO Jon Medved. “The Summit provides a unique opportunity to evaluate and touch the remarkable pace of technology change together with thousands of friends and colleagues from around the world.”

Among the 100 + speakers  at the Summit will be noted author and WSJ Columnist Andy Kessler; Head of  Honda Silicon Valley Lab, Nick Sugimoto; Samsung Ventures lead  Gonzalo Martinez de Azagra; Joe Powers, Head of Commercialization, Johns Hopkins University; Horste Bente, Founder of the Dassler family backed LeAD Sports Tech Accelerator;  Andy Chan, founder of Kuaidi Taxi (Didi), which recently acquired Uber China; and Alec Ellison, former Vice Chairman of Jefferies, and new member of the OurCrowd Advisory Board.

Nick Sugimoto, Senior Program Director at Honda Silicon Valley Lab, said, “Honda has expanded and deepened our presence in the innovation ecosystem in Israel since the partnership between Honda and OurCrowd was announced at last year’s event. We are looking forward to sharing updates on our activities in Israel and meeting more potential partners who are focused on revolutionizing the future of mobility.”

Special events at the Summit will include workshops on collaborative innovation for multinationals, an investor Bootcamp, a Startup CEO interchange, investor hackathon, a due diligence drama, speed dating sessions between multinationals and startups, and the largest tech party ever thrown in Jerusalem, featuring unlimited Israeli microbrew beer tasting, plus entertainment provided by the iconic Israeli favorite band Hadag Nachash.

OurCrowd is one of the leading global equity crowdfunding platforms for accredited investors. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital, and brings companies to its accredited membership of global investors.

OurCrowd provides post-investment support to its portfolio companies, assigns industry experts as mentors, and takes board seats. The OurCrowd community of over 15,000 investors from over 110 countries has invested over $320M into 110 portfolio companies and funds.

For more information and to reserve your tickets please RSVP here.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Mainstreet Student Living Launches $1.8 Million Crowdfunding Campaign to Fund New Student Housing Community at Southern Wesleyan University

22 Nov

Dedicated to a student-centric approach, Mainstreet Student Living develops communities that allow students an opportunity at a true live and learn environment

 By Robert Hoskins

Carmel, Indiana Mainstreet Student Living has announced a new initiative to raise funds for a new student living community in Central, South Carolina. Helping with this effort is Oregon-based CrowdStreet, a crowdfunding marketplace and software platform that connects accredited investors with institutional-quality real estate investments, and Mainstreet Capital Partners, a U.S. registered broker-dealer that is focused on, but not limited to, opportunities in health care development, health care acquisitions, health care operations and student housing.

Mainstreet Student Living is an innovative investment, development and management firm of student housing communities throughout North America

Mainstreet Student Living is an innovative investment, development and management firm of student housing communities throughout North America

Mainstreet Student Living is the premier investment, development and management firm of student housing communities throughout North America. Dedicated to a student-centric approach, Mainstreet Student Living develops communities that allow students an opportunity at a true live and learn environment. Our redefinition of the student experience fuels design innovation, creative investment opportunities and provides students with a life-changing experience.

Mainstreet Student Living is seeking upwards of $1.8 million on behalf of MS Vita SWU, LLC through a private placement offering solely to accredited investors under Rule 506(c) of Regulation D promulgated by the SEC under the Securities Act of 1933.

“We are excited about our first online fundraising experience and to partner with CrowdStreet for this initiative,” said Justin Farris, managing director of Mainstreet Student Living. “Our mission is to transform collegiate lives and, with this initiative, it enables us to pursue high-quality opportunities to further growth and innovation in student housing.”

The 68,000 square-foot, on-campus student living development at Southern Wesleyan University will boast 114 units, 243 beds and feature a state-of-the-art clubhouse, study lounges, a resident lounge with television, a fully-functional kitchen and much more. The $9.3 million community is projected to be complete in August 2017.

Southern Wesleyan University was founded in 1906 and is a student-focused learning community devoted to transforming lives by challenging students to be dedicated scholars. The main campus totals approximately 350 acres and current enrollment totals 1,883 students. In addition to the main campus, Southern Wesleyan University has six other satellite campuses located throughout South Carolina.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Should Crowdfunding Be a Tech Start-up’s First Choice?

16 Nov

Crowdfunding: A Tech Disruptor’s Natural Playmate

By Sanjay Choudhary, CrowdInvest, Real Estate Equity Crowdfunding

London, United Kingdom – The world of technology is constantly challenging the status quo. For many, this is only to be expected, because, by its very nature, technology was born of the need to find new methods, gain knowledge and strive for greater achievements. But, there are also those who feel some new technology damages the economy, investment markets and the jobs market.

Sanjay Choudhary, Director of Information Technology and Services, CrowdInvest

Sanjay Choudhary, Founder and CEO, CrowdInvest

It’s true technology often eliminates certain jobs and opportunities or makes individual sectors obsolete. But, it’s equally true that technology which successfully disrupts an existing system, idea or sector, also creates new opportunities, benefitting all those areas across both tech and non-tech sectors.

Disruptive Start-Ups

The birth of crowdfunding – a financial services disrupter itself – has undoubtedly helped increase the pace at which new technology is being introduced to the world across a variety of sectors. One look at the numbers – the Crowdfunding industry was worth £34.4 billion in 2015, up from just $2.7 billon in 2012 – highlights how quickly crowdfunding has grown.

The details of crowdfunding give some indication as to why it’s grown so quickly. The creation of an easily accessible system has given potential investors from all levels of wealth and uncountable backgrounds access to a world of opportunity to collaborate with entrepreneurs.

Not only has crowdfunding created an arena for entrepreneurs to find the right supporters for their often very niche ideas, it has given investors more opportunity to operate in the way they want, supporting their preferred sectors. This is one of the key reasons crowdfunding has been successful. Other success factors include:

  • Providing a service that was lacking from mainstream lenders following the credit crunch.
  • Benefitting both participants in crowdfunding: entrepreneurs and investors.
  • Online operation improves global accessibility for investors and entrepreneurs.
  • Complete transparency.
  • Due diligence and other regulations adhered to by third-party.

The Perfect Match

Given crowdfunding’s history – a brief one to be sure – the use of crowdfunding sites by technology start-ups seems to be the perfect match. And in many ways it is.

Provided all the required pitch details are submitted and no regulatory problems are found, pretty much any type of business can seek investment on an online crowdfunding platform. This means a global audience – in many cases – is able to access and research anything that really excites their curiosity and really seems like the perfect investment opportunity for them.

Of course, nothing’s perfect and such is the case with start-ups, disruptors and even crowdfunding. Sometimes even if a pitch successfully raises its funding, it doesn’t go ahead. Sometimes mistakes are made and sometimes the wrong investors get on board.

But, the agility of crowdfunding – something many firms in the pre-2008 world were sorely lacking – allows it to make changes and introduce safeguards that stop it from happening again, where possible.

This is kind of the same situation new technology finds itself in; it works to make changes to improve existing systems or rectify what some innovators consider mistakes, or flaws in systems at conception.

As the clamor of noise over new technology and disruptive start-ups grows, we at CrowdInvest.com are listening. And what we’re hearing, loud-and-clear, is that an innovative, ground-breaking and disruptive tech sector is investor ready and we’re ready to pair entrepreneur and investor in as many disruptive collaborations as possible!

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Real Estate Developers Returning to RealtyShares to Crowdfund Additional Commercial Real Estate Projects after Successful Fundraising Campaigns

7 Nov

To date, the RealtyShares’ network of investors has funded upwards of $200 million across more than 400 investment opportunities on the platform

 By Robert Hoskins

San Francisco, California – RealtyShares has seen an uptick in repeat offerings from major deal sponsors. Several developers have returned to RealtyShares to crowdfund additional real estate projects after their first successful fundraising attempt, citing ease of use on the platform, consistency and affordability as factors in the decision to return.

RealtyShares Partners with Blue Mountain Property Management in $3 Million Equity Crowdfunding Real Estate Investment Deal in Utah

RealtyShares Partners with Blue Mountain Property Management in $3 Million Equity Crowdfunding Real Estate Investment Deal in Utah

Chris Wooten of Own Home, LLC funded his second residential acquisition in Nashville, Tenn., raising $398,000 from investors on the RealtyShares platform in October. Own Home purchases distressed properties and below-market apartment complexes, improving them to potentially meet or exceed market rates.

“RealtyShares provides an easy to use platform for obtaining funds to flip properties at rates lower than many other lenders,” said Wooten. “Closing in ten days gives me the leveraging tool of speed to close, making my offer more competitive than others.”

Austin, Texas-based GJS Capital Ventures funded its second deal with RealtyShares as well, raising $111,000 for a single-family home. GJS is specialized in turning non-performing residential properties into performing, low management assets in the Texas real estate market.

“I used RealtyShares again after my first flip because of how easily they closed the first file,” said Greg Saunders of GJS. “Once they had my paperwork it was as simple as finding another property. One big advantage of RealtyShares is their consistency as your lender once you have pre-qualification in place, while private and hard money lenders can get cold feet and back out.”

Also tapping into the Nashville real estate market, Devan McClish of Olympus Developments, LLC, closed his second residential fix and flip just one month after his first deal, for a combined total of $310,000 raised.

“RealtyShares was easy to deal with, especially after they had all of my information from the first time around,” said McClish. “It’s a quick and easy way to fund renovation deals, and the interest and points are much lower than any hard money lenders in my local market.”

“RealtyShares prides ourselves on being a lifetime lender for our clients,” said Kelly McDonald, Vice President of Residential Debt at RealtyShares. Our goal is to build a relationship with our clients that can help them scale their business and achieve all their financial goals. Their success is our success.”

To date, the RealtyShares network of investors has funded upwards of $200 million across more than 400 investment opportunities on the platform, funding residential and commercial projects in 31 states.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

 

New SEC Rules Allow Companies to Raise Up to $5 Million for Businesses Incorporated Out of State as well as from Investors Who Live Out of State

28 Oct

SEC Adopts New Securities Act Rule 147A and Changes to Reg D Rule 504 to Facilitate Intrastate and Regional Securities Offerings

Washington, D.C. – The Securities and Exchange Commission today adopted final rules that modernize how companies can raise money to fund their businesses through intrastate and small offerings while maintaining investor protections.“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

The final rules amend Securities Act Rule 147 to modernize the safe harbor under Section 3(a)(11) of the Securities Act, so issuers may continue to use state law exemptions that are conditioned upon compliance with both Section 3(a)(11) and Rule 147.  The final rules also establish a new intrastate offering exemption, Securities Act Rule 147A, that further accommodates offers accessible to out-of-state residents and companies that are incorporated or organized out-of-state.

To facilitate capital formation through regional offerings, the final rules amend Rule 504 of Regulation D under the Securities Act to increase the aggregate amount of securities that may be offered and sold from $1 million to $5 million.  The rules also apply bad actor disqualifications to Rule 504 offerings to provide additional investor protection, consistent with other rules in Regulation D.  In light of the changes to Rule 504, the final rules repeal Rule 505 of Regulation D.

Amended Rule 147 and new Rule 147A will be effective 150 days after publication in the Federal Register.  Amended Rule 504 will be effective 60 days after publication in the Federal Register.  The repeal of Rule 505 will be effective 180 days after publication in the Federal Register.

 

Highlights of the SEC Final Rules

New Rule 147A and Amendments to Rule 147

The adoption of new Rule 147A and the amendments to Securities Act Rule 147 would update and modernize the existing intrastate offering framework that permits companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.

Amended Rule 147 would remain a safe harbor under Section 3(a)(11) of the Securities Act, so that issuers may continue to use the rule for securities offerings relying on current state law exemptions.  New Rule 147A would be substantially identical to Rule 147 except that it would allow offers to be accessible to out-of-state residents and for companies to be incorporated or organized out-of-state.

Both new Rule 147A and amended Rule 147 would include the following provisions:

  • A requirement that the issuer has its “principal place of business” in-state and satisfies at least one “doing business” requirement that would demonstrate the in-state nature of the issuer’s business
  • A new “reasonable belief” standard for issuers to rely on in determining the residence of the purchaser at the time of the sale of securities
  • A requirement that issuers obtain a written representation from each purchaser as to residency
  • A limit on resales to persons residing within the state or territory of the offering for a period of six months from the date of the sale by the issuer to the purchaser
  • An integration safe harbor that would include any prior offers or sales of securities by the issuer made under another provision, as well as certain subsequent offers or sales of securities by the issuer occurring after the completion of the offering
  • Legend requirements to offerees and purchasers about the limits on resales

Amendments to Rule 504 and Repeal of Rule 505

Rule 504 of Regulation D is an exemption from registration under the Securities Act for offers and sales of up to $1 million of securities in a 12-month period, provided that the issuer is not an Exchange Act reporting company, investment company, or blank check company.  The rule also imposes certain conditions on the offers and sales, with limited exceptions made for offers and sales made in accordance with specified types of state registration provisions and exemptions.  The amendments to Rule 504 would retain the existing framework, while increasing the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualifying certain bad actors from participation in Rule 504 offerings.  The final rules also would repeal Rule 505, which permits offerings of up to $5 million annually that must be sold solely to accredited investors or no more than 35 non-accredited investors.

The Commission adopted Rule 147 in 1974 as a safe harbor to a statutory intrastate exemption, Section 3(a)(11), which was included in the Securities Act upon its adoption in 1933.  Commenters, market participants and state regulators have indicated that the combined effect of the statutory limitation on offers to persons residing in the same state or territory as the issuer and the prescriptive eligibility requirements of Rule 147 limit the availability of the exemption for companies that would otherwise conduct intrastate offerings.

The $1 million aggregate offering limit in Rule 504 has been in place since 1988.

Effective Date

Amended Rule 147 and new Rule 147A would become effective 150 days after publication in the Federal Register.  Amended Rule 504 would become effective 60 days after publication in the Federal Register.  The repeal of Rule 505 would become effective 180 days after publication in the Federal Register.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Crowdfunding PR Offers Startups New Service to Build Investor Databases for Title III and Title IV Reg. A+ Mini IPO Crowdfunding Campaigns to Target Precise Lists of Angel, Venture Capital and Private Equity Investors

3 Oct

Investor relations teams can now search through over 175,000 angel, equity and venture capital investors, analyze 575,000 of their prior investments and then target a very precise list of potential investors

By Robert Hoskins

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

New York City, New York – Crowdfunding PR’s new investor marketing database service allows equity crowdfunding campaign managers to drill down inside private equity and venture capital firms to find highly-qualified principals, partners, portfolio managers and family offices with the highest propensity to invest in their type of product/service and do sorts by vertical business segments, by geographical locations and by types of deals such as seed capital, private equity, series A/B, late-stage funding rounds and many, many other searchable financial database sorting characteristics, variables and demographics.

“The greatest challenge for startups, entrepreneurs and growing small businesses is finding potential angel investors, private equity investors and/or building out their own private investment syndicate of investors with a high propensity to invest in similar types deals as the one they want to pitch to investors,” said Robert Hoskins, Crowdfunding PR’s Director of Investor Relations. “The same need is present for the hundreds of new equity crowdfunding platforms that have launched new equity crowdfunding platforms in the past twelve months. Crowdfunding PR can utilize the investor database to market any deal on any equity crowdfunding platform to a very wide, but yet very precise and carefully selected list of angel, private equity and VC investors.”

The new investor database provides private investment information on the end-to-end fundraising process. From initial exits to fund returns, it offers the best information available for the complete lifecycle of private investing. This includes Limited Partner (LP) commitments, fundraising, remaining dry powder in funds, deals, company evaluations and fund performance as well as the service providers, executives, and lead partners behind the deals.

The private investor database provides clients with access to stats to build pitch books, contacts to setup road tours, run private and public comps, source co-investors, model cash flows, conduct competitive analysis, follow the entire venture capital (VC) marketplace, build and expand investor networks, target deal makers and identify private equity (PE) and VC firms actively doing deals. The quality of work that can be turned around on a compressed timeline is nothing short of amazing and will be 10 times more efficient and 3 times to 5 times more accurate than other types of private investment information that can be found online via Google and LinkedIn.

If your startup or existing business needs help building and an investor database, creating an effective pitch deck, building a direct email marketing program and/or scheduling an investor “dog and pony” roadshow, please call Robert Hoskins at (512) 627-6622 or contact him via @Crowdfunding_PR on Twitter.

Crowdfunding PR’s
Investor Marketing Database

Access a Huge Database of Potential Investors

  • Angels
  • VCs
  • Portfolio Managers
  • Lead Partners
  • Deal Details
  • Partners

Drill Down to Develop Precise Investor Targets

  • Deal experience
  • Board seats
  • Biography
  • Education
  • LinkedIn profiles
  • LinkedIn connections
  • Phone and email contact information

Analyze Investor’s Past/Current Deals

  • Angel & seed
  • Venture
  • Buyouts
  • Secondary transactions
  • Mergers & acquisitions
  • Debt financings
  • Initial Public Offerings (IPOs)
  • Valuations, terms & multiples
  • Cap tables
  • Participants
  • Deal history
  • Exits & IPOs

Perform Competitive Analysis of Funded Companies/Deal Structures

  • Startup and angel-backed companies
  • Venture capital-backed companies
  • Private equity-backed companies
  • Mature private companies
  • Public companies
  • Strategic acquirers
  • Key private company financials
  • Full public company fundamentals

Gather In-depth Competitor News & Big Data Analytics

  • News stories
  • Quarterly reports
  • Data visualization
  • Custom analytics

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

21 Sep

A Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign

By Robert Hoskins

Is Title IV, Reg. A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?

Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.

Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.

Top Title IV Reg A+ Crowdfunding Questions:

  1. Do you have a strong management team?
  2. Do your founders or investors have any “Star Power?”
  3. Do you need to raise more than $1 million?
  4. Have you developed an effective 30-second elevator pitch?
  5. Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
  6. Have you developed a “Pitch Book” for investors?
  7. Do you have a lead investor of $25k+ or more?
  8. Have you raised at least $100,000+ or more from prior investments?
  9. Is your business growing at 20% or more month over month?
  10. Have you generated at least $100,000+ of lifetime revenue?
  11. Is your business projecting  2x to 3x year-on-year profit growth?
  12. Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
  13. Is your market valuation worth $5 million or more?
  14. Is your market capitalization realistic from a VC’s point of view?
  15. Have you run a successful rewards/perks-based crowdfunding campaign?
  16. Do you have a database of at least 5,000+ customer email accounts?
  17. Do you have a database of at least 1,000+ investor email accounts?
  18. Have you generated at least 3 or more press articles in the trade press?
  19. Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
  20. Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?

If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.

Title IV Reg A+ vs. IPO

If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.

The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.

Title IV Reg A+ Background

The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.

In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.

Title IV Reg A+ as Outlined by 2012 JOBS Act

Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.

However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.

The 2nd Tier of Title IV Reg A+ Offerings

The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.

By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:

  • Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
  • Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
  • Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
  • Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
  • Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
  • Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.

Are Title IV Reg A+ Shares More Liquid?

Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders.  This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity.  The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.

Need Help Preparing a Title IV Reg A+ Offering?

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

Digitzs Shatters Glass Ceiling and Hits #1 Spot On CNBC’s Top 50 Crowdfinance Index

15 Sep

Digitzs Crowdfunding Round Closes Soon On Crowdfunder; Female Founded Fintech Company Disrupts Payments and Equity Crowdfunding

By Robert Hoskins

Santa Monica, California – Digitzs reached the coveted number one spot on the CNBC Crowdfinance 50 Index with over $7 Million in commitments for the niche payment processing startup. Digitzs is the first female founded company to reach the number one position since the index launched on CNBC in early 2015 and holds the number one position for the largest capital raise by a female founded company since Title II of the JOBS Act came into effect in the fall of 2013.

The CNBC Index tracks real time capital commitments received by the top 50 private U.S. companies via securities-based crowdfunding sites. Digitzs is currently fundraising on leading equity crowdfunding site Crowdfunder, and has raised more money than any female founder in Crowdfunder’s history.

According to Bloomberg, women-led technology companies are more capital-efficient, achieving 35 percent higher return on investment. “Digitzs CEO and Founder, Laura Wagner, is an innovative leader with grit, hustle and intellect,” noted Crowdfunder President, Steven McClurg. “She is driven to deliver near-term value for her investors, customers and co-founders.”

Wagner, a successful entrepreneur with 20-years in the payments space, has compiled a founding team of leaders in the space, including PayPal’s first CFO, David Jaques; former Head of Worldwide Payments for Apple, Edward Katzin and Visa’s Linda Perry (named Most Influential Women in Payments three years in a row); Ben Way, a world-renowned startup technologist, and Stacey Moore, an award winning technologist, strategist and entrepreneur.

“As the former head of Acquiring at Visa for 17 years, I am familiar with virtually every payment processor in the U.S., from small to large and everything in between. Digitzs has the most disruptive platform and business model I’ve seen to date,” notes Co-Founder Linda Perry.

“Virtually 100% of Digitzs’ startup funding thus far has come from team members, family, friends and the crowd,” noted Digitzs CEO & Founder, Laura Wagner. “As we bring this round to a successful close, we look forward to delivering unprecedented value back to our customers, investors and team.”

Digitzs makes payments painless for white label platforms that process ticket payments for events, donation payments for nonprofits and rent payments for property managers. Though viewed as the “Invisible Internet” by most consumers and end users, Accenture says niche cloud-based business management software platforms are a top-five 2016 trend. Digitzs’ team comes from PayPal, Visa and Apple and the company has amassed $1 billion in potential processing interest from potential platform customers.

Crowdfunder is one of the leading equity crowdfunding platforms for sourcing and funding early stage ventures with a network of over 130,000 entrepreneurs and investors. Crowdfunder provides the opportunity for direct online investment into single ventures. Companies listing on Crowdfunder are typically early-stage startups, many of which are backed by leading Venture Capital firms and private investors.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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