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ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

21 Feb

ArborCrowd Enables Individual Investors to Co-Invest with Real Estate Sponsors on High Caliber Investment Properties

By Robert Hoskins

Huntsville, Alabama – ArborCrowd, an online commercial real estate company, announced a new real estate investment opportunity that is open to accredited investors. Known as the “Southern States Multifamily Portfolio,” this latest offering features three multifamily properties in Alabama and Mississippi.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Investors

ArborCrowd has provided the public with exclusive multifamily investment properties in New York City. The company is now expanding its reach into new metro areas across the country in order to provide diversified investment opportunities to the public.

Unlike many other crowdfunding marketplaces, ArborCrowd provides greater transparency about each investment opportunity. Investors have access to documents and deal specifics — including market reports, property details, financial projections and business plan timelines — necessary to make an informed decision. The entire investment process and access to all the resources are available online.

“ArborCrowd is a real estate company first and foremost, and was built because of our institutional experience — this means we know the right deal-makers and we know how to source the best investment properties,” said Ivan Kaufman, Co-founder and CEO, ArborCrowd. “ArborCrowd breaks down the barriers to real estate investing. We do this by giving people the opportunity to co-invest with sponsors who have a significant amount of equity in the deal.”

Southern States Multifamily Portfolio Highlights
The $24.4 million Southern States Multifamily Portfolio was acquired in November 2016 by Varden Capital Properties, LLC (“Sponsor” or “VCP”) as a value-add repositioning. ArborCrowd investors have the opportunity to own a piece of a $2 million equity stake in the Portfolio with a targeted 17 percent to 20 percent Internal Rate of Return (IRR) and a targeted investment hold period of two to three years.

“ArborCrowd has established a unique investment model that has already generated cash distributions for our investors,” said Adam Kaufman, Co-founder and Managing Director, ArborCrowd. “It starts with selecting the right sponsor, who has the savvy insights into properties that can yield attractive returns. The Southern States Portfolio fits this sweet spot and may attract investors who want a shorter investment period than a typical direct real estate investment.”

VCP has extensive experience in commercial real estate with a focus on multifamily acquisitions in the southern and southeastern United States. The Sponsor currently owns 40 properties, has sold more than 42 properties, and has acquired 82 apartment assets valued at approximately $1 billion.

The Southern States Portfolio consists of 607 rental units across three properties located in Huntsville, AL and Robinsonville, MS. The properties in the Portfolio were acquired concurrently by the Sponsor. Combining these assets into a single portfolio may produce several key benefits for ArborCrowd Investors:

  • Market Diversity: Investing in multiple markets balances varying economic drivers for each property and reduces potential risk.
  • Low Cost Basis: By acquiring the properties together at an attractive cost basis, VCP is able to be competitive on rental rates while making the necessary improvements to increase occupancy and realize significant profit through the eventual sale of the Portfolio.
  • Short Hold Period: A simple business plan provides for a short projected hold period. Early cash distributions for investors are expected because of the potential to quickly reposition multiple assets.

Another key factor in successful commercial real estate investment is understanding the rental demand and opportunity.

Huntsville is the largest city within northern Alabama’s metro area – an economy that outperforms Alabama as a whole, according the Nielson Company. From 2005 to 2015, employment in the metro area rose by 21,000 jobs — a 10.4 percent increase. The average asking rent in the Huntsville metro area reached $695 per unit in 2016, a 10 percent increase from 2012, according to commercial real estate research firm Reis.

Robinsonville is a short 30-minute drive from the diversified economy of Memphis, TN, making it an attractive rental opportunity. Legalization of dockside gaming in 1990 brought dramatic economic change for Robinsonville. The city’s Tunica casinos and resorts employ about 5,500 people and generated revenue that exceeded $649 million in 2015. From 2000 to 2016, population within five miles of the property increased to nearly 63 percent and is attributed to industrial and residential development.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things with Crowdfunding

20 Feb

Entrepreneurs to Get Free Access to IBM’s Watson IoT Platform and Discounts on Cloud Services

By Robert Hoskins

Munich, Germany – IBM (NYSE: IBM) announced a partnership with Indiegogo and Arrow Electronics (NYSE: ARW) to help bring new Internet of Things (IoT) ideas to life. This collaboration brings IBM’s Watson IoT platform and cloud services together with ideation to production services from Arrow Electronics and Indiegogo – the world’s largest crowd sourced funding platform with more than $1.1 billion raised.

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

IBM, Indiegogo and Arrow Electronics Partner to Fuel the Next Generation of Internet of Things Startups

Now, qualified Indiegogo entrepreneurs will have no-charge access to IBM Watson IoT Platform via Bluemix for an unlimited amount of time, giving them access to more than 160 industry-leading cloud services to incorporate ready-to-use capabilities, such as artificial intelligence, Blockchain, advanced data analytics and cyber security into their latest IoT inventions. In addition, qualified startups will have access to IBM’s global network of technical and industry expertise, education, mentoring and enterprise customers and business partners, all of which can help to bring new and innovative IoT products to market quickly.

“We’re very excited to be partnering with Arrow and IBM to help entrepreneurs bring their wildest IoT dreams to life,” said David Mandelbrot, CEO of Indiegogo. “We know that fundraising is only one piece of the entrepreneurial puzzle, and by working together with IBM and Arrow we’ll be able to continue making it easier for entrepreneurs to bring their ideas all the way from concept to market.”

Experts predict that by 2022, the IoT landscape will be worth $14.2 trillion.1 A critical driver to this growth will be entrepreneurs and early-stage businesses which, while armed with ideas, lack the resources and skills to develop these next-generation IoT innovations and bring them to market.

Early examples of Arrow Certified Indiegogo IoT startup projects include:

  • Fitly, which created Smart Plate, the first intelligent nutrition platform that instantly analyzes and tracks what you eat. An industry first, Smart Plate was developed with support from Arrow and IBM Cloud, and was successfully funded on Indiegogo.
  • PlayDate, a startup that launched on Indiegogo, created the first smart ball for pets that lets owners interact with their dogs and cats from anywhere in the world. The PlayDate team ran the highest grossing pet tech crowdfunding campaign to date, but used Indiegogo for much more than just funding. They were one of the first campaigns to get Arrow-certified, a badge of approval on their manufacturing plans, and they received $100,000 in flash funding as well as engineering design support. “Arrow and Indiegogo’s support was incredibly valuable,” said Kevin Li, CEO at PlayDate. “Our campaign with Indiegogo opened doors with partners and acted as market validation for investors. Indiegogo and Arrow partnering with IBM will be a huge benefit for entrepreneurs using the platform.”

Through this partnership, IBM, Indiegogo and Arrow are removing key barriers and providing the expertise, resources and funding that entrepreneurs need to develop innovative new connected products and quickly and cost-effectively bring them to market. Combining IBM’s powerful cognitive capabilities with Indiegogo’s entrepreneur platform and Arrow’s end-to-end technology design and production expertise will rapidly increase the volume and quality of IoT devices in market and help fuel a new generation of entrepreneurs.

“Entrepreneurs and startups play a vital role in creating the next generation of businesses – their drive, innovation and passion for bringing new ideas to life is particularly important in building the IoT,” said Harriet Green, General Manager Watson IoT. “We are thrilled to partner with Indiegogo and Arrow Electronics to accelerate IoT innovation and development around the world working hand in hand with some of the best and brightest entrepreneurs, developers and startups to build an even better IoT.”

In addition to IBM’s benefits, Arrow provides qualified Indiegogo campaigns with up to $500,000 in benefits, such as component parts, online product design and prototyping tools, comprehensive technical reviews with Arrow engineers, manufacturing and supply chain services and sustainable recycling. As the only global technology company capable of providing comprehensive, sensor-to-sensor, full IoT product lifecycle solutions, Arrow is uniquely positioned to guide the biggest names in technology, and startups and makers alike, along their IoT production journey.

“IBM will take our groundbreaking collaboration with Indiegogo to a whole new level, helping us reach more entrepreneurs and get their innovative products to market quickly and cost-effectively,” said Arrow’s Chief Digital Officer Matt Anderson. “As one of the world’s largest providers of electronic and IT products and services in the world, Arrow has the breadth of resources and depth of expertise to successfully shepherd promising entrepreneurs along their path to market. Arrow engineers around the world are eager to collaborate with Indiegogo entrepreneurs on cutting-edge tech designs that incorporate the best that IBM’s Watson IoT and cloud services have to offer.”

IBM made the announcement at its first-ever Genius of Things Summit at the company’s Watson IoT headquarters in Munich, where customers, partners and influencers gathered to examine how Watson clients are implementing IoT solutions that drive exceptional outcomes. Around the globe, IBM is working with more than 6,000 clients, across industries, to help them truly realize the benefits of IoT. For more information, please visit:on IBM Watson IoT

Originally launched as a crowdfunding platform, Indiegogo is the place for entrepreneurs to move their ideas quickly from concept to market. Entrepreneurs on Indiegogo are able to showcase their ideas directly to users, take orders for products early in their lifecycle and ultimately build direct relationships with their first customers. Indiegogo is the platform of choice for early stage entrepreneurs and the creative teams of some of the most successful consumer product companies in the world. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Chinese Entrepreneurship Global Study Shows Staggering Increase in Shenzhen and Hong Kong Entrepreneur Activities Compared to 64 Competitive Countries Worldwide

16 Feb

Experts advocate the two cities join force in formation of complementary advantages to foster international competitiveness for entrepreneurship

By Robert Hoskins

Hong Kong, China – New research released by the professors of The Chinese University of Hong Kong (CUHK) Business School’s Center for Entrepreneurship (CfE) and Hong Kong Baptist University (HKBU)’s School of Business shows that entrepreneurship in Hong Kong and Shenzhen is on the rise.

A collaborative effort by CUHK CfE, HKBU School of Business, the University of Hong Kong’s Faculty of Business and Economics, Shenzhen Academy of Social Science and Savantas Policy Research Institute, the research titled “Global Entrepreneurship Monitor (GEM) Hong Kong and Shenzhen Report 2016-17” provides a detailed analysis of the current status of entrepreneurship in Hong Kong and Shenzhen.

The GEM Study Compares the Results with Past Indicators for Ecosystems and Provides an International Benchmark with 65 Economies Worldwide

The GEM Study Compares the Results with Past Indicators for Ecosystems and Provides an International Benchmark with 64 Other Economies Worldwide

The study compares the results with past indicators for both ecosystems and provides an international benchmark with 65 economies worldwide. It is part of the global initiative, 180-page Global Entrepreneurship Monitor (GEM) Research Report, the world’s foremost comparative entrepreneurship study and a trusted resource on entrepreneurship for key international organizations such as the United Nations, World Economic Forum, World Bank and more.

In the recent few years, Hong Kong and Shenzhen have experienced an explosive growth in the start-up support ecosystem. The GEM Hong Kong and Shenzhen Report 2016-17 shows that the start-up rates recorded a staggering increase in Hong Kong and Shenzhen from 2009 to 2016. In mid-2016, the early-stage entrepreneurial activity among the adult population was estimated at 9.44 percent (3.64 percent in 2009) in Hong Kong and 16.04 percent (4.8 percent in 2009) in Shenzhen.

The growth has been driven by a rapid increase in Shenzhen’s new (+284 percent) and Hong Kong’s growth in nascent businesses (+206 percent) in comparison with 2009 statistics. The prevalence rates of established businesses recorded an increase as well: +389 percent for Shenzhen and +109 percent for Hong Kong. It is worth noting that while entrepreneurship rates are on the rise in Hong Kong and Shenzhen, they are declining in other places in China. Both cities have developed a separate start-up culture and entrepreneurial ecosystem that operate independently from the rest of the Mainland.

The positive changes were not limited to early entrepreneurship rates only. The research team also observed a major shift in attitudes and entrepreneurial intentions. In particular, 56.8 percent of the adult population perceives start-up opportunities in Hong Kong. In Shenzhen, the same proportion of individuals who declared they possessed necessary skills and knowledge to start a new business (35.8 percent), also reported their intention to start a business in the next two years (36 percent).

Comparing to 2009, the population with entrepreneurial intentions in Hong Kong grew from 7.3 percent to 19.7 percent in 2016, representing an impressive increase of +170 percent. Similarly, in Shenzhen the intentions grew from 17.6 percent to 36 percent, an increase of +105 percent. According to the study, cultural conditioning and attitudes towards entrepreneurship, perception of own skills, and exposure to entrepreneurship practices all had a positive impact on intentions to start businesses. Successful entrepreneurs are also regaining their high status and are promoted by local media in Shenzhen and Hong Kong.

In terms of financial support, Hong Kong early-stage firms have lower capital requirements than that of their Shenzhen counterparts, which may be related to the lower technological intensity of Hong Kong firms. 92 percent of nascent entrepreneurs in the two cities declared that their principal source of financial support was their own savings. The role of the family in financing new ventures is still significant in Shenzhen, but not so much in Hong Kong.

Banks are also more supportive of startups in Shenzhen than in Hong Kong and so are venture capitalists, which could be explained by a higher prevalence of start-ups with profound market impact. In Hong Kong, on the other hand, crowdfunding is more prevalent as the source of capital for early-stage businesses, a sign of a more established product innovation.

Aligned with higher entrepreneurship rates, the research team also found a growing culture of informal investors developing in both cities. Shenzhen observed a much higher informal investment prevalence rate (20.5 percent) than Hong Kong (6.5 percent) of the adult population. In fact, Hong Kong and Shenzhen informal investors were two of the most generous among all economies in the study with a contribution of US$70,565 and US$76,112 respectively.

The study has also recorded a dramatic change in investment patterns for Shenzhen. While in 2009 individuals were rather investing in family members, in 2016, friends and neighbors had been the first choice which was aligned with that of Hong Kong.

In addition, the research team interviewed 39 Hong Kong and 37 Shenzhen experts in the field of entrepreneurship about their opinions on how the cooperation between Hong Kong and Shenzhen that would increase the cities’ international competitiveness. The most frequent recommendation was to leverage the natural industry compatibilities between Hong Kong and Shenzhen. Other recommendations include:

  • Joint development of industries such as Internet-of-Things, Smart City, Health Tech, Edu Tech, Fintech or E-commerce
  • Joint R&D initiatives aiming at cross-border innovation, sharing of talents and intensification of knowledge exchange
  • Introduction of joint or cross-border education to develop a shared cultural understanding of each other through opening more world-class academic institutions catering to students from both sides of the border
  • Coordinating government policies for entrepreneurship between the two economies, e.g. joint visas for entrepreneurs that would facilitate cross-border operations of many start-ups

“If Hong Kong and Shenzhen join forces in the formation of complementary advantages on entrepreneurship, it would strengthen the international and Mainland competitiveness for both,” said Prof. Kevin Au, Associate Director of CUHK CfE and Associate Professor of the Department of Management at CUHK Business School. “This can be the first step towards the development of the Hong Kong-Shenzhen megalopolis.”

“Hong Kong and Shenzhen are facing a fantastic opportunity: that of being in the perfect position to build a highly unique and internationally competitive start-up hub with an unparalleled ecosystem compatibility between the two cities and a supportive informal investment culture,” said Dr. Marta K. Dowejko, Research Assistant Professor in Entrepreneurship of the Department of Management at HKBU School of Business. “While Shenzhen’s start-ups are well geared to deliver innovative ideas with high growth potential, Hong Kong’s entrepreneurs possess the know-how in taking ideas to the next level and ensuring their long-term sustainability. The results from this year’s GEM report give testament to this unique setup that no other place in the world has.”

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

 

OurCrowd to Host more than 5,000 Attendees at World’s Largest Equity Crowdfunding Conference on February 16, 2017 in Jerusalem, Israel

12 Feb

The event will feature 110 OurCrowd portfolio companies, 200 multinational companies, investors from over 80 countries, corporate partners, entrepreneurs, global delegations, financial and industry research analysts and leading fin-tech media outlets

By Robert Hoskins

Jerusalem, Israel – OurCrowd will host the 2017 OurCrowd Global Investor Summit, which is the largest equity crowdfunding event in the world, and the biggest investor event in the Startup Nation. Now in its third year, the Summit has hosted thousands of investors, venture and corporate partners, entrepreneurs, global delegations, industry leaders and members of the press. Attendees hailing from more than 80 countries gather in Jerusalem, the capital of the Startup Nation, to celebrate the global community’s collective drive for innovation.

Israel to Host more than 5,000 at World's Largest Equity Crowdfunding Conference on February 16, 2017

Israel to Host more than 5,000 at World’s Largest Equity Crowdfunding Conference on 2/16/2017

Each year, attendees come from all over the world to hear from expert industry speakers and participate in interactive programming featuring cutting-edge technologies and the future of crowd investing.  They also have the opportunity to support portfolio companies through significant fundraising and making strategic business connections to help grow their businesses.

Most of OurCrowd’s 110 portfolio companies making news are expected to participate. These include:

• Consumer Physics: together with Sichuan Changhong Electric Co., Ltd. (Changhong) and Analog Devices Inc. (ADI), demonstrating the world’s first material sensing smartphone able to scan the chemical composition of objects around it.

• MedAware: discussing the recent Harvard study published in the Journal of the American Medical Informatics Association (JAMIA), which validated its big data analytics and machine learning platform to identify and eliminate prescription errors.

• VocalZoom: which last year announced a partnership with Honda, recently demonstrated its optical microphone technology to enable voice control inside noisy vehicles at CES 2017.

NSLComm: whose revolutionary expandable space antennas will transform satellite communications.

• Freightos: demonstrating their new online international freight shipping marketplace.

Zebra Medical: discussing its machine learning platform for automated interpretation of radiological images.

“Participants at the Summit will have the opportunity to interact hands-on with many of the latest technologies changing the world,” said OurCrowd CEO Jon Medved. “The Summit provides a unique opportunity to evaluate and touch the remarkable pace of technology change together with thousands of friends and colleagues from around the world.”

Among the 100 + speakers  at the Summit will be noted author and WSJ Columnist Andy Kessler; Head of  Honda Silicon Valley Lab, Nick Sugimoto; Samsung Ventures lead  Gonzalo Martinez de Azagra; Joe Powers, Head of Commercialization, Johns Hopkins University; Horste Bente, Founder of the Dassler family backed LeAD Sports Tech Accelerator;  Andy Chan, founder of Kuaidi Taxi (Didi), which recently acquired Uber China; and Alec Ellison, former Vice Chairman of Jefferies, and new member of the OurCrowd Advisory Board.

Nick Sugimoto, Senior Program Director at Honda Silicon Valley Lab, said, “Honda has expanded and deepened our presence in the innovation ecosystem in Israel since the partnership between Honda and OurCrowd was announced at last year’s event. We are looking forward to sharing updates on our activities in Israel and meeting more potential partners who are focused on revolutionizing the future of mobility.”

Special events at the Summit will include workshops on collaborative innovation for multinationals, an investor Bootcamp, a Startup CEO interchange, investor hackathon, a due diligence drama, speed dating sessions between multinationals and startups, and the largest tech party ever thrown in Jerusalem, featuring unlimited Israeli microbrew beer tasting, plus entertainment provided by the iconic Israeli favorite band Hadag Nachash.

OurCrowd is one of the leading global equity crowdfunding platforms for accredited investors. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital, and brings companies to its accredited membership of global investors.

OurCrowd provides post-investment support to its portfolio companies, assigns industry experts as mentors, and takes board seats. The OurCrowd community of over 15,000 investors from over 110 countries has invested over $320M into 110 portfolio companies and funds.

For more information and to reserve your tickets please RSVP here.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback’s 2017 New Year’s Resolution for Drivers Facing Stiff New Penalties and Fines Associated with Talking, Texting and/or Even Holding a Smartphone While Driving

4 Jan

Buy a Smartphone Safe to store cell phones out-of-sight in a secured case that automatically notifies parents, fleet managers or employers if phones are being used while vehicles are in transit

 By Robert Hoskins

Los Angeles, CaliforniaShellback Smartphone Safes announced that the company wants to solve the #1 growing epidemic that is killing thousands of teenage and adults drivers every year — distracted driving — due to texting and/or talking on a cell phone.

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

The main cause of these accidents is the urge to look at a phone screen to read a text or to see who is calling on a cell phone or smartphone, which is like driving the full length of a football field blindfolded at 55 mph and twice as dangerous as driving drunk.

Yet, everyone who reads this will probably agree that they, too, have looked up from their cell phone just seconds before causing a preventable accident. The problem is that it takes two seconds to make a corrective action, which many times is too late.

“Our clients are having these types of problems when trying to manage their large commercial fleets. For example, one large Fortune 500 Company recently had a Responsible Vehicle Accident (RVA) resulting in a fatality. It was determined that the employee was texting while driving,” said Michael MaguireShellback Smartphone Safes‘ CEO. “And trying to figure out how to keep their driver’s eyes on the road is just half of the problem. They also need a solution to track drivers, guarantee that they were adhering to their company’s cell phone policy, and the ability to generate detailed driving compliance reports by enterprise, region, or for a specific driver.”

“As a result my brother, Thomas Maguire, and I invented the patent-pending Shellback Smartphone Safe, the only solution that actually confirms the phone is stored out-of-sight. This allows parents, fleet managers and anyone else that wants to regulate cell phone usage to generate accurate compliance reports in real-time,” Maguire continued. “Unlike other smartphone apps that are supposed to deter talking on cell phones, ours does not block a cell phone’s communication. The Smartphone Safe simply secures a phone inside a high-tech case that prevents a driver from looking at or reading a cell phone’s screen.”

The Smartphone Safe is the only solution that completely removes the phone as a driving distraction. The proprietary embedded technology confirms the phone is in the case, verifies that they are not able to see their phone, and sends alerts if the case is opened while driving.

“Combined with an app that runs on Apple iPhones and Android Smartphones, once a cell phone is stored in the ‘Smartphone Safe,’ it begins tracking the device as soon as the vehicle begins moving,” Thomas Maguire added. “If the Smartphone Safe is unlocked while the vehicles is on the road it automatically sends a report to the parent or fleet manager that records the GPS location, speed and direction of the vehicle and feeds the information into a compliance report for disciplinary action.”

To download a free spec sheet or to learn how to purchase a $250 “Shellback Smartphone Safe,” complete with a two-year monitoring contract, please visit http://liveundistracted.com/press-room/.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

NasKart Indoor Kart Raceway Hosts Media Day for Reporters and Bloggers that Cover Motorsports, Entertainment Venues and Tourist Attractions in Connecticut, New York and Rhode Island

5 Dec

Reporters will be treated to an F1-like motorsports racing experience at the world’s largest and longest indoor multi-level racetrack to compete for the fastest track times and the coveted Media Day Trophy!

 By Robert Hoskins

Montville, CT – Feel the need for speed? Searching for a place to get your next adrenaline rush? NasKart Indoor Kart Racing (http://naskartracing.com) challenges all journalists, reporters and news/sports anchors and bloggers to come out to our new indoor kart racing facility and trampoline park to and partake in the Connecticut, New York and Rhode Island Media Day Event Racing & Photo Opportunity.

NasKart Indoor Kart Racing and Trampoline Park Opens the World's Largest Indoor Go Kart Raceway in Connecticut

NasKart Indoor Kart Racing and Trampoline Park Opens the World’s Largest Indoor Go Kart Raceway in Connecticut

Come learn first hand what it feels like to step on the accelerator and experience the thrill and excitement as sixteen go kart racers head for the first turn and then down the backstretch at up to 45 mph.

Practice racing opportunities will be available for those who show up early. No racing skills are required. All safety gear will be provided. Racing excitement is guaranteed!

RSVPs Are Required – Reporters can sign up at https://www.facebook.com/events/353832974993604/ or contact Robert Hoskins at rhoskins@frontpagepr.com

Who: NASKART LLC Ownership Team: Stephen & Sandi Sangermano, Dan & Stephanie Fawcett, and Brookside Private Equity

Ronald K. McDaniel, Mayor of Montville, Connecticut
Thomas A. (Tony) Sheridan, President, Eastern Connecticut Chamber of Commerce

What: Ribbon Cutting – Connecticut/Rhode Island Media Day Racing & Photo Opportunity

Where: 1 Sachatello Industrial Dr., Oakdale, CT 06370

When: December 8, 2016
3:00 pm – Meet and Greet/Brunch with Hot Hors d’oeuvres/Cold Drinks
3:30 pm – Photo Op: Ribbon Cutting Ceremony
4:00 pm – Indoor Kart Racing Practice Laps Begin
4:30 pm – Media Day Racing Begins
5:00 pm – Photo Op: In-Kart or Winner’s Podium

Why: All reporters will receive a chance to race 18-horsepower electric karts American built by Velocity Motorsports that can attain speeds as high as 45-mph.

All racers will receive the same excitement and adrenaline rush that F1 racecar drivers feel when they see the green light flash, step on the accelerator and compete with 15 other race kart drivers as they speed through 13 hairpin sloped and 180-degree banked turns racing down 2 electrifying passing straightaways on a four-level racetrack.

All drivers will receive the thrill of a lifetime!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Mainstreet Student Living Launches $1.8 Million Crowdfunding Campaign to Fund New Student Housing Community at Southern Wesleyan University

22 Nov

Dedicated to a student-centric approach, Mainstreet Student Living develops communities that allow students an opportunity at a true live and learn environment

 By Robert Hoskins

Carmel, Indiana Mainstreet Student Living has announced a new initiative to raise funds for a new student living community in Central, South Carolina. Helping with this effort is Oregon-based CrowdStreet, a crowdfunding marketplace and software platform that connects accredited investors with institutional-quality real estate investments, and Mainstreet Capital Partners, a U.S. registered broker-dealer that is focused on, but not limited to, opportunities in health care development, health care acquisitions, health care operations and student housing.

Mainstreet Student Living is an innovative investment, development and management firm of student housing communities throughout North America

Mainstreet Student Living is an innovative investment, development and management firm of student housing communities throughout North America

Mainstreet Student Living is the premier investment, development and management firm of student housing communities throughout North America. Dedicated to a student-centric approach, Mainstreet Student Living develops communities that allow students an opportunity at a true live and learn environment. Our redefinition of the student experience fuels design innovation, creative investment opportunities and provides students with a life-changing experience.

Mainstreet Student Living is seeking upwards of $1.8 million on behalf of MS Vita SWU, LLC through a private placement offering solely to accredited investors under Rule 506(c) of Regulation D promulgated by the SEC under the Securities Act of 1933.

“We are excited about our first online fundraising experience and to partner with CrowdStreet for this initiative,” said Justin Farris, managing director of Mainstreet Student Living. “Our mission is to transform collegiate lives and, with this initiative, it enables us to pursue high-quality opportunities to further growth and innovation in student housing.”

The 68,000 square-foot, on-campus student living development at Southern Wesleyan University will boast 114 units, 243 beds and feature a state-of-the-art clubhouse, study lounges, a resident lounge with television, a fully-functional kitchen and much more. The $9.3 million community is projected to be complete in August 2017.

Southern Wesleyan University was founded in 1906 and is a student-focused learning community devoted to transforming lives by challenging students to be dedicated scholars. The main campus totals approximately 350 acres and current enrollment totals 1,883 students. In addition to the main campus, Southern Wesleyan University has six other satellite campuses located throughout South Carolina.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

New SEC Rules Allow Companies to Raise Up to $5 Million for Businesses Incorporated Out of State as well as from Investors Who Live Out of State

28 Oct

SEC Adopts New Securities Act Rule 147A and Changes to Reg D Rule 504 to Facilitate Intrastate and Regional Securities Offerings

Washington, D.C. – The Securities and Exchange Commission today adopted final rules that modernize how companies can raise money to fund their businesses through intrastate and small offerings while maintaining investor protections.“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

“These final rules, while continuing to provide investor protections, update and expand the capital raising avenues for smaller companies, allowing them to more fully take advantage of changes in technology and business practices,” said SEC Chair Mary Jo White.

The final rules amend Securities Act Rule 147 to modernize the safe harbor under Section 3(a)(11) of the Securities Act, so issuers may continue to use state law exemptions that are conditioned upon compliance with both Section 3(a)(11) and Rule 147.  The final rules also establish a new intrastate offering exemption, Securities Act Rule 147A, that further accommodates offers accessible to out-of-state residents and companies that are incorporated or organized out-of-state.

To facilitate capital formation through regional offerings, the final rules amend Rule 504 of Regulation D under the Securities Act to increase the aggregate amount of securities that may be offered and sold from $1 million to $5 million.  The rules also apply bad actor disqualifications to Rule 504 offerings to provide additional investor protection, consistent with other rules in Regulation D.  In light of the changes to Rule 504, the final rules repeal Rule 505 of Regulation D.

Amended Rule 147 and new Rule 147A will be effective 150 days after publication in the Federal Register.  Amended Rule 504 will be effective 60 days after publication in the Federal Register.  The repeal of Rule 505 will be effective 180 days after publication in the Federal Register.

 

Highlights of the SEC Final Rules

New Rule 147A and Amendments to Rule 147

The adoption of new Rule 147A and the amendments to Securities Act Rule 147 would update and modernize the existing intrastate offering framework that permits companies to raise money from investors within their state without concurrently registering the offers and sales at the federal level.

Amended Rule 147 would remain a safe harbor under Section 3(a)(11) of the Securities Act, so that issuers may continue to use the rule for securities offerings relying on current state law exemptions.  New Rule 147A would be substantially identical to Rule 147 except that it would allow offers to be accessible to out-of-state residents and for companies to be incorporated or organized out-of-state.

Both new Rule 147A and amended Rule 147 would include the following provisions:

  • A requirement that the issuer has its “principal place of business” in-state and satisfies at least one “doing business” requirement that would demonstrate the in-state nature of the issuer’s business
  • A new “reasonable belief” standard for issuers to rely on in determining the residence of the purchaser at the time of the sale of securities
  • A requirement that issuers obtain a written representation from each purchaser as to residency
  • A limit on resales to persons residing within the state or territory of the offering for a period of six months from the date of the sale by the issuer to the purchaser
  • An integration safe harbor that would include any prior offers or sales of securities by the issuer made under another provision, as well as certain subsequent offers or sales of securities by the issuer occurring after the completion of the offering
  • Legend requirements to offerees and purchasers about the limits on resales

Amendments to Rule 504 and Repeal of Rule 505

Rule 504 of Regulation D is an exemption from registration under the Securities Act for offers and sales of up to $1 million of securities in a 12-month period, provided that the issuer is not an Exchange Act reporting company, investment company, or blank check company.  The rule also imposes certain conditions on the offers and sales, with limited exceptions made for offers and sales made in accordance with specified types of state registration provisions and exemptions.  The amendments to Rule 504 would retain the existing framework, while increasing the aggregate amount of securities that may be offered and sold under Rule 504 in any 12-month period from $1 million to $5 million and disqualifying certain bad actors from participation in Rule 504 offerings.  The final rules also would repeal Rule 505, which permits offerings of up to $5 million annually that must be sold solely to accredited investors or no more than 35 non-accredited investors.

The Commission adopted Rule 147 in 1974 as a safe harbor to a statutory intrastate exemption, Section 3(a)(11), which was included in the Securities Act upon its adoption in 1933.  Commenters, market participants and state regulators have indicated that the combined effect of the statutory limitation on offers to persons residing in the same state or territory as the issuer and the prescriptive eligibility requirements of Rule 147 limit the availability of the exemption for companies that would otherwise conduct intrastate offerings.

The $1 million aggregate offering limit in Rule 504 has been in place since 1988.

Effective Date

Amended Rule 147 and new Rule 147A would become effective 150 days after publication in the Federal Register.  Amended Rule 504 would become effective 60 days after publication in the Federal Register.  The repeal of Rule 505 would become effective 180 days after publication in the Federal Register.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
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