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US$1.7 Trillion In ‘Dry Powder’ Available for Global Real Estate Equity Crowdfunding Investment Opportunities in 2017, CBRE Survey Finds

24 Mar

North America is Preferred Region for Global Real Estate Investors | London, Los Angeles and Sydney Most Popular Regional City Targets

By Robert Hoskins

Los Angeles, California – Stronger economic growth, the availability of debt capital, and a more positive outlook from investors is expected to drive global capital flows in 2017, with $1.7 trillion of ‘dry powder’ available to deploy in real estate this year, according to the CBRE Global Investor Intentions Survey 2017.

US$1.7 Trillion In Dry Powder Available for Global Real Estate Equity Crowdfunding Investments in 2017, CBRE Survey Finds

US$1.7 Trillion In Dry Powder Available for Global Real Estate Equity Crowdfunding Investments in 2017, CBRE Survey Finds

The CBRE 2017 global survey reveals that investors have ample capital and a strong motivation to invest in real estate because of its relatively high income yield. North America is the preferred region for investors, with London, Los Angeles and Sydney the most popular cities in each of the major regions. Office is the most popular asset sector, with logistics up strongly in 2017 and a very close second.

The survey results reveal that the sum total of planned capital expenditure in real estate by investors is $1.7 trillion. The majority of investors indicate that their buying activity will increase or remain the same compared to 2016. Those investors planning to spend more (40%) outweigh those planning to spend less (16%) by a margin, indicating a continuing positive attitude to real estate as an asset class.

Despite a volatile global political environment and key European elections set to take place in France and Germany, investors are relatively unconcerned about global or local politics. Investors’ main concerns are: an undefined ‘global economic shock’ (22%) and ‘faster than expected rises in interest rates’ (21 percent). The latter concern is felt much more strongly this year and is the biggest change from 2016.

“This time last year, investors were reeling from the volatility in world stock markets, now they are seeing equities reach record highs and economic sentiment is positive. Although there is uncertainty about the direction that economic policy will take, there is also a growing anticipation that changes will unlock growth. While there are some clouds on the horizon–emerging market debt looks problematic as does Greece’s financial situation–economic momentum, alongside the yield advantages of property as an asset class, should ensure another year of substantial capital flows into global real estate,” said Chris Ludeman, Global President, Capital Markets, CBRE.

In last year’s survey, investors had shifted decisively in favor of core assets and away from secondary and value-added risk classes. That trend has partially reversed in 2017 with a fall in demand for core assets and an increased interest in core-plus and opportunistic assets. Nearly half of investors (48%) cite the high price of real estate as the main obstacle to deploying capital. This increased interest in core-plus and opportunistic reflects that issue, but it also shows that investors are slightly more ‘risk on’ than they were last year.

In the Americas, Los Angeles is the stand-out preference for investors. Dallas/Fort Worth has moved into second place. Washington, D.C. is the biggest mover, entering the top six at fourth position, having not featured last year. Atlanta moves up one place and Seattle is in seventh position, having not made the top tier last year.

Within EMEA, London remains the most attractive city for investors. Berlin has moved up two places to become the second most preferred destination. While there is some concern about European elections, so far this does not seem to have dampened appetite for real estate. The survey shows that, despite the uncertainty over Brexit, investors are increasingly interested in the UK.

In APAC, Sydney is once again the top destination, with Tokyo second by some distance. Australia’s cities remain highly popular with APAC investors because of their liquidity, transparency and positive long-term prospects. Seoul has dropped out of the top six and Hong Kong has moved in.

Office is the preferred sector for investors (26%), with multifamily (21%) and logistics (22%) also highly popular. The preference for retail has dropped sharply from last year (21% to 12%). Americas-based investors have a strong preference for logistics and multifamily; two sectors that have performed extremely well this cycle due to changes in technology and demographics. EMEA and APAC investors have relatively more interest in the offices and retail sectors.

The responses were spread across a range of investor types. The most numerous were fund/asset managers, who accounted for 34% of survey participants. Insurance companies, pension funds and sovereign wealth funds were responsible for 10%. The other most numerous respondents were private property companies (11%), private equity companies (9%), listed property companies (incl. REITS) (8%) and developers (8%).

CBRE Group, Inc. (NYSE:CBG), headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue).  The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide.
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.
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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback’s 2017 New Year’s Resolution for Drivers Facing Stiff New Penalties and Fines Associated with Talking, Texting and/or Even Holding a Smartphone While Driving

4 Jan

Buy a Smartphone Safe to store cell phones out-of-sight in a secured case that automatically notifies parents, fleet managers or employers if phones are being used while vehicles are in transit

 By Robert Hoskins

Los Angeles, CaliforniaShellback Smartphone Safes announced that the company wants to solve the #1 growing epidemic that is killing thousands of teenage and adults drivers every year — distracted driving — due to texting and/or talking on a cell phone.

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

The main cause of these accidents is the urge to look at a phone screen to read a text or to see who is calling on a cell phone or smartphone, which is like driving the full length of a football field blindfolded at 55 mph and twice as dangerous as driving drunk.

Yet, everyone who reads this will probably agree that they, too, have looked up from their cell phone just seconds before causing a preventable accident. The problem is that it takes two seconds to make a corrective action, which many times is too late.

“Our clients are having these types of problems when trying to manage their large commercial fleets. For example, one large Fortune 500 Company recently had a Responsible Vehicle Accident (RVA) resulting in a fatality. It was determined that the employee was texting while driving,” said Michael MaguireShellback Smartphone Safes‘ CEO. “And trying to figure out how to keep their driver’s eyes on the road is just half of the problem. They also need a solution to track drivers, guarantee that they were adhering to their company’s cell phone policy, and the ability to generate detailed driving compliance reports by enterprise, region, or for a specific driver.”

“As a result my brother, Thomas Maguire, and I invented the patent-pending Shellback Smartphone Safe, the only solution that actually confirms the phone is stored out-of-sight. This allows parents, fleet managers and anyone else that wants to regulate cell phone usage to generate accurate compliance reports in real-time,” Maguire continued. “Unlike other smartphone apps that are supposed to deter talking on cell phones, ours does not block a cell phone’s communication. The Smartphone Safe simply secures a phone inside a high-tech case that prevents a driver from looking at or reading a cell phone’s screen.”

The Smartphone Safe is the only solution that completely removes the phone as a driving distraction. The proprietary embedded technology confirms the phone is in the case, verifies that they are not able to see their phone, and sends alerts if the case is opened while driving.

“Combined with an app that runs on Apple iPhones and Android Smartphones, once a cell phone is stored in the ‘Smartphone Safe,’ it begins tracking the device as soon as the vehicle begins moving,” Thomas Maguire added. “If the Smartphone Safe is unlocked while the vehicles is on the road it automatically sends a report to the parent or fleet manager that records the GPS location, speed and direction of the vehicle and feeds the information into a compliance report for disciplinary action.”

To download a free spec sheet or to learn how to purchase a $250 “Shellback Smartphone Safe,” complete with a two-year monitoring contract, please visit http://liveundistracted.com/press-room/.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Crowdfunding Investor Commitments Surpass $5 Million for Title III Equity Crowdfunding Campaigns that Met Their Minimum Goals

18 Aug

Seeking Out Great Title III, Reg. CF Investment Opportunities? Check Below for Some of the Most Popular Crowdfunding Campaigns!

By Robert Hoskins

Austin, TX –  The new Title III rules – also known as “Regulation Crowdfunding” – enable even first-time investors to fund startups online with as little as a few hundred dollars of investments. Using Title III, Reg. CF crowdfunding, companies are able to raise up to $1 million.

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

The following are Title III crowdfunding companies with Investor Commitments that have surpassed their minimum goals as of the time of this store and broken down by crowdfunding portal:

WeFunder:

NextSeed:

SeedInvest:

  • MF Fire: A fire technology company leveraging advanced combustion science to engineer superior fire products

FlashFunders:

  • MobileSpike, Inc.: Allows law enforcement officers to stop pursuits from the safety of their vehicle

StartEngine:

  • Snapwire: Connects mobile photographers with businesses and brands that need creative imagery

Seedrs:

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VerteCore Lift™ Offers Chiropractors a Peer-Reviewed Spine Decompression Medical Device They Can Prescribe to Treat Herniated Discs, Degenerative Disc Disease, Scoliosis, Sciatica and Back Pain

21 Mar

 Get in Line Now if You
Want the Early Bird Special

Read the three customer testimonials from doctors that detail their own personal battle with chronic back pain and how the affordable, easy-to use “Lift™” made a big difference in returning to a normal life

By Robert Hoskins

 

Los Angeles, California – VerteCore Technologies announced a new program for Chiropractors that will allow them to lease affordable, mobile spinal decompression units that will augment scheduled chiropractic adjustment procedures. The VerteCore Lift™ can be used in a clinical setting that allows Chiropractors to offer spinal decompression in a very compact office setting that was not previously available with the large spinal decompression tables that cost $125,000 or more to install and required a very large footprint.

VerteCore Lift - Close Up - Brown on Black

VerteCore Lift – Affordable, Mobile Spinal Decompression for Active Adults

The clinical version of the Lift sells for only $1,199, which makes it the most affordable spinal decompression medical technology product on the orthopedic marketplace, and multiple units can be stored in a single small cabinet.

Chiropractors can prescribe the VerteCore Lift as in-office treatment or offer it as an at-home-use solution that back pain patients can wear 20-to-30 minutes per visit/day to allow the spine to be stretched out, which allows blood, nutrients and the body’s natural healing processes to flow through the spine uninhibited to help the body repair itself by rehydrating and resorption of the herniated discs, which relieves the pressure on pinched nerves that cause most types of back-pain-related disorders.

During the VerteCore Lift’s med-tech’s product development process a number of medical doctors and pain management specialists have peer-reviewed the compact spinal decompression device and provided not only positive customer testimonials, but have made personal investments in the company in order to introduce the VerteCore “Lift” to the $57 billion Orthopedic medical device marketplace.

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

The following medical professionals have had a variety of back pain related medical problems and recently had a chance to personally try on and evaluate the VerteCore Lift. All were skeptical about trying out another new promising back pain relief medical device based on their trials and tribulations with other devices such as inversion tables that did not work, gave them headaches from too much blood rushing to their head and ended up causing more pain in their ankles and knees than the relief it provided for their back pain.

But after years of spending thousands of dollars on doctor visits, MRI’s, long-term physical therapy sessions, cortisone shots, pain medications, and back surgeries, all of these medical professionals were just like a wide cross-section of the American population that were willing to try anything to get rid of their chronic back pain. And when they did they were surprised at how well the “Lift” performed.

Dr. Mark J. Mulvihill, Ph.D., Vice-Pres., X-Rx, Cambridge, MA

“I woke up on Christmas Day six years ago and my leg hurt extremely bad and I thought maybe I had pulled a hamstring. After several doctor visits and an MRI exam I was diagnosed with Sciatica, which was being caused by a herniated L5 S1 disc.

For five years I went through extensive physical therapy, cortisone shots, and many types of pain medications, which caused problems with my digestive tract and gave me pretty bad heartburn.

I have tried many back pain devices that are advertised on TV, but the only one that gave me any type of relief was an inversion table where you hang upside down and let gravity stretch the spine with the body’s weight. While it gave me temporary back pain relief, I am tall and weigh around 200 pounds. Putting that much pressure on my knees and ankles hurt and negated the effects of my back pain relief. It also gave me headaches because of the blood that rushed to my head while hanging upside down.

Before all of this started I was a competitive golfer and the back pain basically forced me into early retirement. I longed to play the game, but I simply could not because I could not rotate my back at all without excessive pain.

By nature and due to my medical education I am very skeptical when it comes to trying out new back pain devices, but a friend of a friend introduced me to Paul Leake. We agreed to meet during a business trip, which was actually good because travel usually is an excruciatingly painful experience for people with back pain.

Paul Leake, VerteCore Technologies, Managing Director

Paul Leake, Managing Director, VerteCore Technologies

We met and after wearing the VerteCore Lift for 20 minutes my back pain was completely gone. For the first time in years, I could actually sit up easily from a laying down position. It was incredible. I felt so good the next day that instead of sitting on the sidelines as usual, I spent a full day sliding around slippery slides at the local water park with my family. It was an awesome feeling.

A good friend of mine, Dr. David Curtis, also suffers from back pain associated with degenerative disc disease, which left him with six herniated discs. One day we played 36 holes of golf and both of our backs were sore so I mentioned that I had the VerteCore Lift with me. We took turns wearing the Lift for 20 minutes each and the pain relief was immediate.

It worked so well that David wanted to purchase a Lift and was disappointed that my device was a demo unit and that they would not be available until an upcoming Indiegogo crowdfunding campaign that will be launched sometime in April 2016.

If you have any type of back pain caused by herniated discs and pinched nerves, I highly recommend that you try a VerteCore Lift. It is simple, cost-effective and very easy to put on and wear during a 20-minute doctor visit or buying your own Lift so that you can wear it during your normal daily routine.

 

Dr. David Curtis, Ph.D., Psychologist, based in Long Island, New York

“My story is similar to Mark’s. I was diagnosed two years ago with degenerative disc disease and by the time I had my first MRI, the exam showed that I had six herniated discs.

Like Mark, my back pain made it tough to play golf. So when he called and asked me if I wanted to play a round of golf I wanted to say no, but he said that he had a new med-tech device that would decompress the spine and help reduce my back pain. When I tried it on, much to my surprise it did and I felt the decompression effects for the whole day. And I only wore it for 20 minutes.

What surprised me is how simple the device was to operate and how much better I felt. I would highly recommend a ‘Lift’ to anyone with back pain. Simple back pain relief is a good thing for everyone.”

Dr. Richard F. Mestayer, Medical Doctor/Psychiatrist, Springfield, Louisiana

“The VerteCore Lift was introduced to me through a good friend, Stanley Cooper. He told me some very positive things about the med-tech spine decompression device and I became very interested in the product due to my own person experience with chronic back pain.

Unfortunately for me, I have had back surgery twice with the final one being a “Fusion.” So instead, I had several patients try it on at my office and it was very clear from their facial expressions that it was doing a good job at melting away their pain.

As an MD, I think that the VerteCore Lift would have been very helpful to me during the years prior to my surgery. The VerteCore Lift is not designed to help patients with fusions, but I wish that it had been available when I began having my back pain. I feel confident that if I had healed better from my earlier minor back injuries that I probably could have completely avoided undergoing back surgery altogether.

I would definitely recommend that all future patients try a VerteCore Lift before contemplating irreversible back surgery. You will be glad you did.”

If you would like to pre-order single units or purchase volume quantities before the Indiegogo crowdfunding campaign begins, please fill out the contact form at http://vertecore.com or call Paul Leake direct at (601) 807-2148.

The company is currently recruiting sales people, resellers, distributors, and manufacturing representatives. The Indiegogo crowdfunding campaign is going to offer a 40% discount (save $240) on both the clinical and consumer models on the first 500 units to be pre-sold. About 200 orders have already been placed.

Get in line now if you want the Early Bird Special

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Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns

29 Oct

The Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

Tips on How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR/Marketing Campaigns

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Crowdfunding PR Campaign Consulting

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

GenYrator Launches Equity Crowdfunding Site for USC Startups Combined with an Entrepreneur Business Accelerator and Mentorship Program

6 May

GenYrator is the One of the First Mission-Driven Equity Crowdfunding Platform that Combines Real Returns with Real Impact by Investing in the Next Generation of USC Entrepreneurs

 By Robert Hoskins

Los Angeles, California – GenYrator launched its private beta for an equity crowdfunding site concentrating initially on startups from USC, the alma mater of co-founder Sean Nasiri. The GenYrator platform looks for emerging generation-y founded businesses with revenue that are not quite ready for institutional investors, and encourages regular people to get involved to fill that gap.

GenYrator Equity Crowdfunding Site for USC Startups

GenYrator.com Equity Crowdfunding Site and Business Accelerator for USC Startups

The company is currently being advised by notable figures from both the startup and USC communities. Current advisors include famous venture capitalist and USC Trustee Mark Stevens, former Managing Partner at Sequoia Capital, as well as Alex Cappello, former President of the USC Alumni Association Board of Governors who also served as the only two-time international chairman of YPO. Other notable advisors include Rob Ukropina, former CEO of Overnite Express, who also served on USC Board of Governors, and Ryan Meyers, Managing Director of General Assembly LA and former CEO of AlumniFunder.

“The problem GenYrator is solving,” explains Nasiri, “is that too many good millennial founded startups end prematurely or stagnate because they lack the support they need to grow, and the only way to fix this is by getting everyone involved.” Millennials now have the largest presence in the workforce, but according to the Huffington Post, they are facing the worst job market in more than twenty years. “We are starting businesses out of necessity. There are just not enough opportunities out there for people our age, and we need the support of all generations to create more jobs and grow the economy,” Nasiri continues.

GenYrator has recently achieved proof of concept by helping two companies close their recent rounds. First is wearable technology startup, Loopd, with noteworthy lead investors Tim Draper and Marc Benioff, which closed out its $1M seed round. Second is triple bottom line Hawaiian water bottle company, Waiakea, which closed out its $1.6M dollar Series-A. GenYrator has since opened up its platform to all, but still requires a private beta access code to view deals. It is currently featuring a selection of promising USC-founded companies in “preview mode,” with more being added over the next couple of months.

While investing through equity crowdfunding is only accessible to accredited investors, GenYrator’s unique platform is also open to those who are interested in other ways of helping out, such as being a mentor, advisor, or service provider. The platform also plans to expand beyond just a university platform. “The long-term vision of GenYrator is to establish itself as the premier destination for the next generation of entrepreneurs and leaders,” says Nasiri, “and to show people from all different backgrounds that they can add value and impact the success of a young startup.”

Founded with the mission to generate a more prosperous future through supporting entrepreneurship, GenYrator is the online platform that brings the benefits of the Silicon Valley ecosystem to the mainstream. GenYrator’s online community enables all interested parties, provided they are accredited in accordance with current regulatory guidelines, to directly participate in promising millennial founded businesses. Beyond simply crowdfunding, members and other supporters can lend guidance and mentorship.

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Los Angeles-based Real Estate Equity Crowdfunding Platform Raises ~$24 Million to Fund Debt Investments and Pre-funded Real Estate Loans

13 Apr

Targeting one of the fastest growing verticals within the lending marketplace, Patch of Land’s real estate equity crowdfunding site has emerged as one of the industry’s most innovative companies

By Robert Hoskins

Los Angeles, CAPatchofLand.com announced that it has raised $23.6 million to finance one of the leading crowdfunding solutions for the real estate industry that brings together borrowers and lenders through a simple online interface.

The oversubscribed Series A round was led by SF Capital Group, a private investment firm focused on direct equity and debt investments in the financial technology space. Neil Wolfson, President of SF Capital Group will also join the Board of Directors of Patch of Land. Ron Suber, president of Prosper Marketplace, a leading online marketplace for consumer credit, also participated in the Series A round as a strategic investor.

Patch of Land Real Estate Crowdfunding

Patch of Land Real Estate Crowdfunding Raises $23.6 Million to Expand Debt Investments

“We are very pleased to have completed this round of financing,” said Jason Fritton, CEO Patch of Land’s CEO. “We look forward to working with SF Capital Group and welcome Neil to our board. Our ability to attract sophisticated investors such as SF Capital and industry thought leaders like Ron Suber clearly validates the strength of our business model. Neil and Ron understand marketplace lending and their collective advice and network of contacts will be integral to our continued growth and success.”

As one of the biggest issuers, by volume, of 506(c) real estate debt investments, Patch of Land will use the capital from the Series A financing to aggressively increase its market share and further expand the company’s leadership position through additional investment in the technology and data systems that power the marketplace. The company will also utilize these funds to hire additional leading real estate and technology professionals.

“The real estate lending marketplace is quickly transforming the way investors and developers interact, and Patch of Land is at the forefront of this change,” said Neil Wolfson, SF Capital Group’s President. “Patch of Land was one of the first companies to focus exclusively on real estate debt investments and the first to offer pre-funded loans, which dramatically shortens the time developers wait to get funded. The company is a true pioneer within this industry and its consistent and steady focus is clearly evident through the rapid growth of its portfolio. We are excited to work with this dynamic team and help them capture the tremendous opportunity they have identified.”

“I have witnessed first-hand the emergence and growth of marketplace lending. Real estate is one of the fastest growing verticals within all of marketplace lending, and Patch of Land has emerged as one of the most disruptive and innovative companies,” said Ron Suber. “I am very excited to help the company reach the next stage in its growth cycle.”

For over a year, Patch of Land has consistently grown its portfolio of short-term residential and commercial loans to qualified borrowers across America, quickly earning its place as one of the top real estate crowdfunding companies to launch since the JOBS Act was passed into law.

SF Capital Group is a private investment firm representing the interests of a single family. The firm invests across all asset classes with a flexible, long-term investment focus. SF Capital’s portfolios include allocations to traditional as well as alternative investments such as hedge funds and private equity. The firm also invests in direct equity and debt investments of private companies.

Patch of Land (POL) is a crowdfunding solution for real estate financing that brings together borrowers and lenders through a simple online interface. Patch of Land’s goal is to solve the problem of inefficient, fragmented, and opaque real estate lending by using technology, data-driven processes, and expert human touch to create transparency and efficiently underwrite projects.

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Front Page PR Unveils Top 10 Marketing Strategies to Boost 2015 Crowdfunding Campaigns on Angel List, GoFundMe, IndieGoGo and Kickstarter

22 Dec

Does Your Angel List, GoFundMe, IndieGoGo, LendingClub or Kickstarter Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Shares?

By Robert Hoskins

Austin, TexasFrontPagePR.com announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comGoFundme.comIndieGoGo.comLendingclub.com, Kickstarter.com and other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Texas Crowdfunding Portals, Issuers and Service Providers

Top 10 Texas Crowdfunding Portals and Service Providers Serving the Largest Crowdfunding Marketplace in the United States

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Front Page PR has a 25-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 2 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

If your company needs help planning an upcoming crowdfunding campaign, please give Front Page PR a call at (512) 627-6622 or contact the firm via the social media networks listed at the top righthand side of this page. 

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Fill out this form to get started:

Teachers Funnel Money to IndieGoGo Crowdfunding Campaign to Teach Kids How to Play Music on Global Basis

8 Dec

The Apollo-M Music Library by LearntoPlayMusic.com Harnesses 300 Million Musicians to Rocket Past 35% of Its Goal in the First Three Days of Its Music Crowdfunding Campaign

By Robert Hoskins

Los Angeles, CA – The Apollo Music Platform (Apollo-M) is the latest innovation from world-leading music education publisher, LearnToPlayMusic.com, and is raising a significant amount on money on IndieGoGo from musicians worldwide. Like Spotify for downloading digital songs or Netflix for downloading to digital movies, Apollo-M gives the 300+ million musicians and music teachers worldwide unlimited access to a massive library of digital music lessons that cover all major types of popular musical instruments, genres, styles and age-groups in an easy-to-use app that can be downloaded for only $4.95.

LearnToPlayMusic's Free Ebook and New Digital Music Teaching Platform

LearnToPlayMusic’s Free Ebook and New Digital Music for Music Teachers that Help Kids Learn How to Play Music

The Apollo-M crowdfunding campaign launched with a goal of raising $100,000 and building invaluable music community support. The response has been remarkable with the campaign exceeding expectations, achieving ‘35% funded’ in just 3 days.

“The appeal of Apollo-M is in having everything that a beginner or professional musician needs to pursue their music dreams, or a music teacher needs to teach their students, in one affordable place,” said Gary Turner, CEO of LearnToPlayMusic.com. “It’s like Netflix for the world of musicians. Instead of paying $25 for one lesson book, anyone can subscribe for just $4.95 per month (free if you’re a teacher), and get unlimited access to the best lessons, eBooks, videos, podcasts, web TV shows, digital sheet music and digital tools for learning and playing music.”

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M works on any smart phone, tablet, or home computer and can be used online and offline. Users can play along with 3D game-like music instrument animations and get interactive feedback on how well they have played, and a digital toolkit offers band backing tracks, recording and mixing, tuner, and chord and scale finder functions.

“There really is no other app or website that comes close to matching Apollo-M’s features and value,” said Turner.

“The platform is also a great opportunity for music teachers,” added Turner. “We’re offering free subscriptions to professionals who use the platform as a teaching tool, or distribute their original music lesson content through Apollo-M’s ‘Pay-per-view Revenue Program.'”

“Apollo-M really is the next evolution in music learning,” Turner added. “Our crowdfunding campaign allows everyone to be directly involved in Apollo-M’s continuing development and we’re offering some cool, exclusive perks to supporters of the platform.”

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