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Tag Archives: Inventors

Rocket Bottle Plus Launches Mobile Smoothies / Margaritas Blender/Shaker Machine via Upcoming Kickstarter Crowdfunding Campaign

5 Jul

Crowdfunders can make blended drinks such as smoothies, margaritas, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game

By Robert HoskinsCrowdfunding PR

Orlando, FL – The Rocket Bottle Plus plans to take the blending world by storm and is planning the launch of a Kickstarter crowdfunding campaign to support its fundraising effort to fund the development and manufacturing of the new innovative portable, rechargeable blender to make blended drinks such as smoothies, protein shakes or margaritas anywhere in the world.

Crowdfunders make blended drinks such as margaritas, smoothies, or protein shakes on the go and is perfect for the beach, camping, road trips, gym, or tailgating for the big game

Crowdfunders can make blended drinks such as margaritas, smoothies, or protein shakes on the go, which is perfect for the beach, floating on the river, camping, road trips, gyms, or tailgating at the game

Rocket Bottle Plus Inventor

In August of 2015, Archie Askie inventor of Rocket Bottle Plus was stationed in Afghanistan and needed a suitable device to mix his protein drinks. With limited resources, it was nearly an impossible task to find the right blender that was portable, lightweight, and easy-to-use. Archie recognized this problem and being a warrior by body, and innovator by mind, formulated the perfect device to suit his nutritional needs. This device was named the Rocket Bottle Plus.

Rocket Bottle Plus Multiple Uses

The Rocket Bottle Plus is designed to let the user make blended drinks such as margaritas, smoothies, or protein shakes on the go. The Rocket Bottle Plus is perfect for the beach, camping, road trips, gym, or tailgating for the big game because unlike traditional blenders it doesn’t require an outlet to operate. Simply charge the Rocket Bottle Plus and use it whenever you are ready to make your favorite blended drinks.

Rocket Bottle Plus Features

The Rocket Bottle Plus sports a sleek design that is aesthetically pleasing and functional. Its rechargeable motor spins 6 blades at a baffling 18,000 RPM, and of course, it is lightweight and portable to make blending on the go a breeze. Other features are below:

  • Leak Proof
  • Odor and Stain Resistant
  • Easy to Clean
  • Holds 22oz (650ml)
  • 6 blade blending system
  • Up to 18,000 RPM
  • Rechargeable Batteries (20 blends or 2 hours run time)
  • Designed in America

Rocket Bottle Plus is Odor/Stain Resistant

Surveys show that 81% of people own multiple shaker bottles and blenders, and the Rocket Bottle Plus aims to cut that number down to one for everybody. 45% of these owners replace their mixer every 6 months and 75% of these owners experienced a foul odor coming from their shaker or blender.

The Rocket Bottle Plus will be the last blender bottle you will ever need, serving as a mixer that also blends ice, fruits, and vegetables. With its odor and stain resistant design, you will be able to drink in comfort without the foul smell of previous mixes.

Overall, the Rocket Bottle Plus will eliminate the need for fragile shaker bottles and bulky blenders leaving you with more money in your pocket to buy more nutritional supplements, take a vacation, and/or spend quality time with your loved ones.

The Rocket Bottle Plus is poised to take the blending and nutritional world by storm at an affordable price. Rocket Bottle, LLC is allowing early supporters to take advantage and is offering exclusive prices and rewards via his Kickstarter campaign that is coming soon.

Sign up for the Rocket Bottle’s newsletter here https://www.rocketbottleplus.com/ to receive $20 off your first purchase.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

VerteCore Lift™ Offers Chiropractors a Peer-Reviewed Spine Decompression Medical Device They Can Prescribe to Treat Herniated Discs, Degenerative Disc Disease, Scoliosis, Sciatica and Back Pain

21 Mar

 Get in Line Now if You
Want the Early Bird Special

Read the three customer testimonials from doctors that detail their own personal battle with chronic back pain and how the affordable, easy-to use “Lift™” made a big difference in returning to a normal life

By Robert Hoskins

 

Los Angeles, California – VerteCore Technologies announced a new program for Chiropractors that will allow them to lease affordable, mobile spinal decompression units that will augment scheduled chiropractic adjustment procedures. The VerteCore Lift™ can be used in a clinical setting that allows Chiropractors to offer spinal decompression in a very compact office setting that was not previously available with the large spinal decompression tables that cost $125,000 or more to install and required a very large footprint.

VerteCore Lift - Close Up - Brown on Black

VerteCore Lift – Affordable, Mobile Spinal Decompression for Active Adults

The clinical version of the Lift sells for only $1,199, which makes it the most affordable spinal decompression medical technology product on the orthopedic marketplace, and multiple units can be stored in a single small cabinet.

Chiropractors can prescribe the VerteCore Lift as in-office treatment or offer it as an at-home-use solution that back pain patients can wear 20-to-30 minutes per visit/day to allow the spine to be stretched out, which allows blood, nutrients and the body’s natural healing processes to flow through the spine uninhibited to help the body repair itself by rehydrating and resorption of the herniated discs, which relieves the pressure on pinched nerves that cause most types of back-pain-related disorders.

During the VerteCore Lift’s med-tech’s product development process a number of medical doctors and pain management specialists have peer-reviewed the compact spinal decompression device and provided not only positive customer testimonials, but have made personal investments in the company in order to introduce the VerteCore “Lift” to the $57 billion Orthopedic medical device marketplace.

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

The following medical professionals have had a variety of back pain related medical problems and recently had a chance to personally try on and evaluate the VerteCore Lift. All were skeptical about trying out another new promising back pain relief medical device based on their trials and tribulations with other devices such as inversion tables that did not work, gave them headaches from too much blood rushing to their head and ended up causing more pain in their ankles and knees than the relief it provided for their back pain.

But after years of spending thousands of dollars on doctor visits, MRI’s, long-term physical therapy sessions, cortisone shots, pain medications, and back surgeries, all of these medical professionals were just like a wide cross-section of the American population that were willing to try anything to get rid of their chronic back pain. And when they did they were surprised at how well the “Lift” performed.

Dr. Mark J. Mulvihill, Ph.D., Vice-Pres., X-Rx, Cambridge, MA

“I woke up on Christmas Day six years ago and my leg hurt extremely bad and I thought maybe I had pulled a hamstring. After several doctor visits and an MRI exam I was diagnosed with Sciatica, which was being caused by a herniated L5 S1 disc.

For five years I went through extensive physical therapy, cortisone shots, and many types of pain medications, which caused problems with my digestive tract and gave me pretty bad heartburn.

I have tried many back pain devices that are advertised on TV, but the only one that gave me any type of relief was an inversion table where you hang upside down and let gravity stretch the spine with the body’s weight. While it gave me temporary back pain relief, I am tall and weigh around 200 pounds. Putting that much pressure on my knees and ankles hurt and negated the effects of my back pain relief. It also gave me headaches because of the blood that rushed to my head while hanging upside down.

Before all of this started I was a competitive golfer and the back pain basically forced me into early retirement. I longed to play the game, but I simply could not because I could not rotate my back at all without excessive pain.

By nature and due to my medical education I am very skeptical when it comes to trying out new back pain devices, but a friend of a friend introduced me to Paul Leake. We agreed to meet during a business trip, which was actually good because travel usually is an excruciatingly painful experience for people with back pain.

Paul Leake, VerteCore Technologies, Managing Director

Paul Leake, Managing Director, VerteCore Technologies

We met and after wearing the VerteCore Lift for 20 minutes my back pain was completely gone. For the first time in years, I could actually sit up easily from a laying down position. It was incredible. I felt so good the next day that instead of sitting on the sidelines as usual, I spent a full day sliding around slippery slides at the local water park with my family. It was an awesome feeling.

A good friend of mine, Dr. David Curtis, also suffers from back pain associated with degenerative disc disease, which left him with six herniated discs. One day we played 36 holes of golf and both of our backs were sore so I mentioned that I had the VerteCore Lift with me. We took turns wearing the Lift for 20 minutes each and the pain relief was immediate.

It worked so well that David wanted to purchase a Lift and was disappointed that my device was a demo unit and that they would not be available until an upcoming Indiegogo crowdfunding campaign that will be launched sometime in April 2016.

If you have any type of back pain caused by herniated discs and pinched nerves, I highly recommend that you try a VerteCore Lift. It is simple, cost-effective and very easy to put on and wear during a 20-minute doctor visit or buying your own Lift so that you can wear it during your normal daily routine.

 

Dr. David Curtis, Ph.D., Psychologist, based in Long Island, New York

“My story is similar to Mark’s. I was diagnosed two years ago with degenerative disc disease and by the time I had my first MRI, the exam showed that I had six herniated discs.

Like Mark, my back pain made it tough to play golf. So when he called and asked me if I wanted to play a round of golf I wanted to say no, but he said that he had a new med-tech device that would decompress the spine and help reduce my back pain. When I tried it on, much to my surprise it did and I felt the decompression effects for the whole day. And I only wore it for 20 minutes.

What surprised me is how simple the device was to operate and how much better I felt. I would highly recommend a ‘Lift’ to anyone with back pain. Simple back pain relief is a good thing for everyone.”

Dr. Richard F. Mestayer, Medical Doctor/Psychiatrist, Springfield, Louisiana

“The VerteCore Lift was introduced to me through a good friend, Stanley Cooper. He told me some very positive things about the med-tech spine decompression device and I became very interested in the product due to my own person experience with chronic back pain.

Unfortunately for me, I have had back surgery twice with the final one being a “Fusion.” So instead, I had several patients try it on at my office and it was very clear from their facial expressions that it was doing a good job at melting away their pain.

As an MD, I think that the VerteCore Lift would have been very helpful to me during the years prior to my surgery. The VerteCore Lift is not designed to help patients with fusions, but I wish that it had been available when I began having my back pain. I feel confident that if I had healed better from my earlier minor back injuries that I probably could have completely avoided undergoing back surgery altogether.

I would definitely recommend that all future patients try a VerteCore Lift before contemplating irreversible back surgery. You will be glad you did.”

If you would like to pre-order single units or purchase volume quantities before the Indiegogo crowdfunding campaign begins, please fill out the contact form at http://vertecore.com or call Paul Leake direct at (601) 807-2148.

The company is currently recruiting sales people, resellers, distributors, and manufacturing representatives. The Indiegogo crowdfunding campaign is going to offer a 40% discount (save $240) on both the clinical and consumer models on the first 500 units to be pre-sold. About 200 orders have already been placed.

Get in line now if you want the Early Bird Special

# # #

Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns

29 Oct

The Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

Tips on How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR/Marketing Campaigns

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Crowdfunding PR Campaign Consulting

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Wells Fargo Announces Four-Point Plan to Expand Credit Coaching Programs and Offer $75 Million in Investments, Grants and Micro-Lending for Small Businesses in the U.S.

21 May

To help business owners learn how to obtain credit, as well as better understand the reasons for a decline and learn how to prepare to reapply, Wells Fargo has launched a new Credit Coaching program

  By Robert Hoskins

San Francisco, California – To gain more insight into the experiences of diverse business owners in the areas of lending and operating their businesses, Wells Fargo commissioned Gallup to conduct a national study of small business owners. Today, as Gallup releases the findings (on Gallup.com), Wells Fargo is announcing a four-point plan to address needs identified in the study. The plan will help more diverse small businesses become credit-ready and gain access to credit. The Gallup survey included findings of business owners in six segments – African American, Asian American, Hispanic, LGBT (Lesbian, Gay, Bisexual and Transgender), military veteran, and women.

Please click on this banner to vote yes for Crowdfunding PR's business plan to open up Crowdfunding Training Facilities Nationwide

Please click on this banner to vote yes for Crowdfunding PR’s business plan to open up Crowdfunding Training Facilities nationwide in tandem with co-working spaces, incubators and accelerators

“Serving diverse communities has long been a focus area and priority for Wells Fargo, yet we know there’s more work to be done, and it starts with gaining a deeper understanding of the experiences of diverse small business owners working with financial institutions,” said Lisa Stevens, head of Small Business for Wells Fargo. “For this reason, we commissioned the Gallup study, which gave us new insight into the perceptions and experiences of diverse business owners working with banks, and how we can improve as a company and as an industry.”

Overall, the national study revealed there are more similarities than differences between small business owners in all diverse segments and those in the general population. It also shows specific areas in which the financial services industry can provide more support for diverse business owners.

Credit Coaching Program

In the Gallup survey, diverse-owned small businesses were more likely to respond that they have been declined for business credit – about one in five African American, Asian and Hispanic business owners said they faced a credit decline in the past (14 percent of general market respondents said they faced a decline). After being declined, a higher percentage of African American business owners (64 percent) said they did not apply for credit again than their peers in the general small business population (47 percent). African American (14 percent) and LGBT (15 percent) business owners also reported greater personal credit challenges than the general market (5 percent).

To help business owners learn how to obtain credit, as well as better understand the reasons for a decline and learn how to prepare to reapply, Wells Fargo has launched an enhanced Credit Coaching program. It offers expanded support to business owners who have been declined business credit. The phone-based program has been rolled out to small business owners who apply for Wells Fargo Business Direct credit products (primarily credit products under $100,000 sold through its retail banking stores). Business owners who use the program will be connected with a credit specialist who will review the business’ credit profile, explain why the business was declined credit, and share resources that can help the business strengthen its credit profile and improve the likelihood of being approved for business credit in the future.

In addition, while the majority of business owners surveyed across all segments said they did not feel a perception of discrimination from a financial institution impacted their chances of obtaining business credit, 22 percent of African American and 11 percent of LGBT business owners reported that perceived discrimination impacted their chances of obtaining credit for their business, compared to 5 percent of the general small business owner population. The Credit Coaching initiative will be one way Wells Fargo will further increase transparency of credit decisions and facilitate conversations that build trust with all customers.

“We take pride in the fact that diversity and inclusion has long been one of our core values in every aspect of our business, and at every level of our organization,” said Stevens. “We want to make sure all customers feel welcome, respected, understood, valued and appreciated. The actions we’re introducing today are the next steps for Wells Fargo to better serve and connect with diverse-segment business owners.”

Community Development Financial Institutions Investments, Grants

Another key finding in the Gallup study is that African American, Asian and Hispanic small business owners are more likely to be in the start-up and growing stages of their business, compared to the small business population in general, and as a result may not qualify for many conventional bank loan products. In addition, 49 percent of African American-, 47 percent of women- and 45 percent of LGBT-owned businesses in the survey reported annual business revenue of less than $50,000, compared to 36 percent of small business owners in general.

To help newer, smaller and start-up businesses access the appropriate business financing and support they need, Wells Fargo will extend $50 million in investments and $25 million in grants to organizations called Community Development Financial Institutions (CDFIs) that serve small businesses and entrepreneurs. The investments and grants will be directed to CDFIs that help small businesses get started and established by providing flexible capital and technical assistance. Wells Fargo will work with existing and new CDFI customers in diverse communities across the country to deploy this capital and measure its impact.

“We know that in order to address the range of financial needs within all of our communities, we need to support and work with the ecosystem of organizations that serve small businesses,” said Jon Campbell, executive vice president, government and community relations for Wells Fargo. “Through this increased investment and connections with community lending organizations, we are making meaningful strides toward increasing access to capital for small businesses, as well as helping more business owners get the coaching and educational resources they need to succeed financially long-term.”

Nationwide Referral Network

In the Gallup study, more African American, Asian and Hispanic business owners reported they were unable to obtain all the credit they needed in the past year than the general business owner population, yet the majority of small business owners in all diverse segments said they did not need credit in the last year. At the same time, nearly one in four African American, Hispanic and Asian business owners plans to apply for credit in the next 12 months, higher than the general small business owner population planning to pursue credit (15 percent). Businesses in the startup and growing phases in general expressed more intentions to apply for new credit.

To ensure business owners are aware of and accessing the full range of financing options available to them, Wells Fargo recently established referral relationships with more than 20 nonprofits and other lenders in cities across the country that are participating in the U.S. Small Business Administration’s (SBA) Community Advantage program. Participants in the SBA’s program specialize in providing hands-on guidance to small businesses and offering credit to qualifying businesses in underserved markets. Wells Fargo, the nation’s No. 1 SBA lender 7(a) in dollar volume for six consecutive years (U.S. SBA data, federal fiscal years 2009-2014), established these relationships with the intent of providing small business owners with an additional financing solution that may better meet their lending needs.

Chamber Training Institute

On the topic of business education, the Gallup study showed that African American, Asian and Hispanic business owners were more likely than business owners in the general population to be extremely or very interested in learning how to build a strong business credit application, choose a credit product, and develop a business plan. To meet this demand, Wells Fargo is supporting a Chamber Training Institute that trains leaders of diverse-segment chambers of commerce on key business and leadership topics for their members, such as how to access business credit and craft strong business plans. This cross-chamber initiative builds on Wells Fargo’s strong working relationships with chambers nationwide that specifically serve and represent African American, Hispanic, Asian American and LGBT business owner interests.

“There’s no single answer to the challenges reflected in the study, just as the challenges facing all diverse-owned businesses are broader than any one financial institution can address,” Stevens said. “As America’s leading small business lender, we have a responsibility to do more. We believe the steps we’re taking will make a difference, help us foster more lifelong relationships, and move us closer to our goal of helping every business we serve succeed financially. We want to contribute to a national conversation, involving the public and private sector, industry stakeholders and small business owners, about how to better support small businesses in every community.”

Additional Gallup study findings

Other key findings in Gallup’s industry study included:

  • Only about half of small business owners say they have ever borrowed money for their business, including the general population of small business owners (50 percent), Asian (53 percent) and Hispanic (51 percent) segments, while the percentage of African American business owners who have used credit (42 percent) is somewhat lower.
  • African American (21 percent) and Hispanic (18 percent) business owners were more likely than their counterparts in the general population (10 percent) to be in the startup phase.
  • Nearly half of Asian-owned business owners (49 percent) said they were in the growing phase of their business, a higher percentage than the general population of small business owners (37 percent). Also, 38 percent of Asian-owned businesses reported annual revenue of $250,000 or more, compared to 22 percent of businesses overall.
  • A higher proportion of veteran-owned businesses (24 percent) reported being in the winding down phase – preparing to retire, sell or transition their businesses – than small business owners in general (15 percent).
  • Just 9 percent of women business owners reported plans to apply for new credit in the next 12 months, compared with 20 percent of men surveyed.

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Understanding the Best Type of Crowdfunding Site to Support a College or University Campus

16 Mar

What’s the Best Type of Crowdfunding Platform to Serve a College or University Entrepreneurship Center, Co-Working Space, Incubator or Accelerator Program?

By Robert Hoskins

Understanding the Crowdfunding Funding Process

The first step in building a crowdfunding business model is to understand the various forms of crowdfunding and at what step of the business creation process each should be used.

This crowdfunding infographic is a good representation on each step of the business creation process from the business idea, generating revenue, validating marketplace demand, expanding operations and maturing into a fortune 500 company.  It also shows what type of crowdfunding is usually best to fund startups and each step of the business’ evolution.

The Crowdfunding Escalator by CrowdSuite  Shows the  Different Types of Crowdfunding

The Crowdfunding Escalator by Crowdfund Suite Shows the Different Types of Crowdfunding

Source: CrowdfundSuite.com


Donation-based Crowdfunding
– At kitchen tables, dinner parties, happy hours and dorm rooms around the world many brilliant ideas are born and discussed for the very first time. Once an idea has been pitched and vetted among friends and family and it begins to gain momentum toward the first step of crowdfunding, Donation-based Crowdfunding, which is used to scrape enough money together to begin building a business plan to figure out how much it will cost to bring a business idea to fruition and/or develop at one or more prototypes. Donation crowdfunding sites make it easy to collect money for new creative ideas as well as expand the crowdfunding campaign’s reach from just family and friends to a global audience of potential supporters.

Most donation-based crowdfunding sites are usually built to provide fundraising activities for campaigns that do not offer any rewards or perks.  They are also used to support non-profit causes.  Donations to 501(3)(c) are tax deductible and can be written off at the end of the year.  

Most universities will only build donation-based crowdfunding sites that can be used by students and faculty to collect money by students and faculty for a wide variety of projects including college educations, scholarships, research and development, campus improvements and all kinds of not-for-profit endeavors. Crowdfunding can be used for very small fundraising efforts to raising millions of dollars from alumni, foundations, institutional investors and corporate sponsors.

Donation-based crowdfunding sites will make it easy for anyone to search for, discover, research and fund their favorite pet projects on their alma mater’s campus.

Rewards-based Crowdfunding – Surprisingly enough 90% of people in the world still are not familiar with the term crowdfunding. Mention Kickstarter or IndieGoGo and most people do recognize the brand name and know its purpose and have heard of popular crowdfunding campaigns such as Oculus, Star Citizen, Coolest Cooler and the return of the Pebble Time SmartWatch.

Rewards-based campaigns are used to take ideas, concepts and prototypes to the next level. They are used in a similar fashion to how typical marketing campaigns are used to support product/service launches and rollouts with an added twist.

People with ideas build a crowdfunding profile, shoot a crowdfunding pitch video and build a list of up to 20 perks or rewards that are pre-sold to raise enough money to develop a prototype or pay for the very first manufacturing production run.  Not only do rewards-based crowdfunding campaigns validate industry demand, but they allow businesses to test market various product versions, colors and price points to gauge public interest. More importantly, they help startups generate their first revenue by pre-selling their products and services in order to raise enough money to get the business started. Gaining this type of market traction is very important to angel investors because it shows that there is an audience of people who are willing to pay for the company’s products and services. 

The best way for universities and colleges to cut their teeth on the crowdfunding business model is to launch a rewards-based crowdfunding site, which usually collects a 5% commission on the crowdfunding campaign’s total amount raised. That may not sound like much but since 2009, Kickstarter alone has raised $1.6 billion, which at 5% means $80 million over 5 years in gross revenue or an average of $16 million per year that could be used to fund a wide variety of college/university projects.

Not only are crowdfunding platforms a good source of revenue, but with the right marketing resources crowdfunding campaigns have the potential to raise a huge amount of marketplace awareness for the university’s projects, business development goals, research and development labs and technology transfer programs. All at no cost to the university because the crowdfunding campaign managers are the ones that spend money to market their crowdfunding campaign to the world.

The other reason to consider launching a rewards-based crowdfunding program is that they are easy and do not fall under the jurisdiction of the SEC or state securities board regulators because no securities are being sold. For new startups it also means that raising money does not involve selling any equity shares or giving up any control of the company’s administration.

Rewards-based crowdfunding campaign commissions can also be used by colleges/universities to establish co-working spaces and to fund college incubator and accelerator programs. Co-working spaces with at least 25,000 sq. ft. can generate millions of dollars per year in additional revenue from rent and mentorship programs.

It is important to note that rewards-based commissions combined with co-working space revenue can provide millions of dollars in seed investment capital to begin funding the next step in the process, equity-based crowdfunding sites, where schools, students, faculty and alumni can become equity investors in new startups.

Equity-based Crowdfunding – Setting up equity-based crowdfunding websites will allow schools to play the role usually enjoyed by Angel Investors, Venture Capitalists and/or Broker-Dealers. They will allow students to raise money for startups by selling debt, such as convertible notes, or selling equity shares for a certain percentage of the company to raise enough seed investment capital to produce prototypes, fund early manufacturing runs, setup distribution agreements and hire manufacturer representatives. 

Other types of equity crowdfunding involve sharing 20% of the gross profits with investors or making royalty payments on a per item sold basis until the investors receive a 3x to 5x payback on their initial investment.

Investing in startups is a risky business, but with the right education and building a small group of experienced Super Angel investors to follow, a large group of novice accredited investors can invest smaller amounts of money along side seasoned experts with a proven 25-30 year track record.

In states like Texas, Michigan, Georgia and 11 others non-accredited investors can also pool their money together to purchase equity shares of stock. This is something that has been illegal for the past 80 years, but intrastate crowdfunding exemption laws are now allowing average people to begin investing in startups just like angel investors and venture capitalists.

The aggregation of novice accredited and non-accredited investors are known as Investment Syndicates, which is the process of following expert investors.  This allows students, faculty members and the general public to learn the equity investment business and enjoy the benefits of being an insider when a great business idea is transformed from a startup company to an Initial Public Offering (IPO).

For example, a $300 investment for a single share of stock and pair of Oculus virtual reality goggles would have paid investors a return on investment of $45,000 when Facebook bought the company for $2 billion dollars.

Equity-based crowdfunding is much more complicated than rewards-based crowdfunding due to the stringent requirements needed to meet the SEC and state securities board regulatory requirements.

Unlike rewards-based crowdfunding, equity crowdfunding provides a great opportunity for business administration, legal and finance students to get hands-on experience writing business plans, structuring deals, protecting intellectual property (IP) and planning real world product/service launches that are part of every single equity crowdfunding campaign.

Working alongside experienced angel investors and venture capitalists is also a great way for students and faculty to learn the finance industry from the inside out.

Learn more about crowdfunding:

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Want to learn more about crowdfunding campaigns or how to setup a crowdfunding platform?

Please fill out this form to get started:

Equity Crowdfunding Provides Colleges and Universities with Easy Access to Early Stage, Seed Round Investment Capital

15 Mar

How Colleges / Universities Can Provide Easy Access to Seed Investment Capital with Equity Crowdfunding Platforms

By Robert Hoskins

Providing Easy Access to Investment Capital 

Providing easy access to seed investment capital is a great way to encourage the creative thinking of young innovators. When money is hard to get, there isn’t much point in trying to be creative. But when students realize that there is a better than average chance of putting together a good business plan and actually being able to raise money to fund their ingenious ideas, Equity crowdfunding will serve as the catalyst that stimulates economic development.

The payoff for students, faculty and universities can be tremendous. It only takes a couple of home run investments to generate a billion dollars in revenue when one of their startups is purchased or takes their company public.  

If you look at the current crop of Angel investors, the large majority got their start by working for a company that went public. Once entrepreneurs strike it rich, they want more.  They don’t cash out and retire.  They reinvest the $10 million they earned into a new pool of startups to help them achieve the same success.  This is what most people mean by mentors.

Successful entrepreneurs love to share their success stories with the next generation. The most important step is to create the first wave of entrepreneurs even if it means a small town in nowhere Texas has to pay Angel Investors and Venture Capitalists from California and New York for their consulting services to get the ball rolling.  All it takes is a small college, smart professors, a few successful investors, a Rewards or Equity-based crowdfunding platform and a team of marketing experts that understand advertising, email marketing, PR and social media.

One company that creates a 1,000 millionaires has the capability to investment up to a billion dollars back into the next round of startups. This is precisely how Silicon Valley was built. For colleges/universities that decide to add an Equity-based Crowdfunding ecosystem, it has the potential to start a huge investment domino effect that will result in a wide-spread, long-term return-on-investment for universities, its faculty, their students and the community around them.

Learn more about crowdfunding:

 

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Paid Mentorship Management Consulting Fees Can Help Fund College University Incubator and Accelerator Programs

14 Mar

Allowing Mentors to Earn Revenue while Colleges/Universities Collect a Commission for Facilitating the Knowledge Transfer is Great Way to Bring Leading Expertise to Remote Areas

By Robert Hoskins

Paid Mentor Management Consulting Fees

Another option for schools to generate funding is to create a management consulting practice in tandem with college and university incubators and accelerators. Many sources of mentorship can be attracted by allowing the subject matter experts to generate revenue by providing mentoring services for a consulting fee. 

Incubators/accelerators could take a 15% commission out of the consulting fee to add monthly recurring revenue to their incubator and accelerator programs. Payments for services can be paid in cash and/or might include an option to purchase equity shares in the first class of equity shares being offered during the seed fundraising round.

Using this strategy, schools with video conferencing capabilities can tap into talent on a worldwide basis. Using teleconferencing and distance learning applications schools can access the world’s leading entrepreneurs, venture capitalists, and private equity investors, even in remote locations.

A single community college might not able to afford a speaking engagement with Guy Kawasaki, Elon Musk or Richard Branson, but working with numerous community colleges in any given state they could launch a rewards-based crowdfunding campaign to solicit enough cash to pay for an event that could be broadcast to a network of participating schools.  These single session tutorials, mentoring sessions or consulting engagements could be setup in a very similar manner to the very popular TedX talks.

Other sources of revenue can be earned by hosting conferences, trade shows, pitching competitions and/or training classes.

Learn more about crowdfunding:

 

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Want to learn more about setting up a college/university crowdfunding ecosystem?

Please fill out this form to get started:

 

New Texas Equity Crowdfunding Investment Syndicate Created to Help Unaccredited Investors Learn How to Follow Successful Private Equity Investors

18 Jan

 Join the Texas Equity Crowdfunding Syndicate™ to Follow Experienced Private Equity and Seed Capital Investors that Are Investing in Private Placement Memorandums (PPMs) Being Offered to Unaccredited Investors by Top Texas Equity Crowdfunding Sites

By Robert Hoskins

Austin, Texas – If you are new to the world of equity crowdfunding, then one of the safest ways to invest in new Texas startups is to join the Texas Equity Crowdfunding Syndicate™, which is a large group of unaccredited investors that follow the lead of experienced, seasoned and accredited equity investors that have been investing in private equity and seed investment deals for many years with a higher than average track record.  Join our crowdfunding investment syndicate by filling out the form at the bottom of this page. 

Texas Equity Crowdfunding Investment Syndicate for Unaccredited Investors

Texas Equity Crowdfunding Investment Syndicate Allows Unaccredited Investors to Follow Professional Investors

The Texas Equity Crowdfunding Syndicate follows the most prestigious accelerators and incubators in Texas that continuously shop for, discover, and curate deals from the best startups, entrepreneurs and inventors that are seeking seed investments and venture capital.

For the past 80 years, private equity  investments have been solicited behind closed doors through registered broker/dealers that were only allowed to market private equity deals to a small pool of accredited investors.

But now that the SEC has lifted the ban on General Solicitation, equity crowdfunding sites can now market private equity investment opportunities to more than 8.7 million accredited investors in the United States.  

And for Texas-based startups and businesses, the Texas State Securities Board (TSSB) has now legalized equity crowdfunding, which allows more than 20,000,000 Texas residents 18 years or older to invest up to $5,000 per deal in as many companies per year as they want.  That means every Texas business now has the ability to tap into more than $100 billion of Texas venture capital by issuing offers on Texas crowdfunding portals.

To get started and learn how to become a micro venture capitalist, simply fill out the form below and detail what type of crowdfunding investments you are interested in exploring.  All contact information will be kept extremely confidential, but will allow us to help issuers on various Texas crowdfunding sites and portals to send you valuable PPM investment deals for your review on new equity, debt and convertible note offerings.

This information will be delivered via highly targeted, double opt-in newsletters that will only deliver information on the precise information requested.

Hint: Don’t invest in any industry that you don’t fully understand

At any time, investors can change their investment interest categories or delete their name completely from our general solicitation marketing database if they get bombarded by opportunities that do not meet their specific investment objectives.

 

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Front Page PR Seeks Entrepreneurs, Small Businesses and Franchises that Want to Take Advantage of the New Texas Crowdfunding Rules to Market Equity Investment Opportunities

29 Oct

Top 50 cities in Texas are home to 13.3 million residents that will soon be able to invest up to $5,000 per year in private equity investment opportunities

By Robert Hoskins

Austin, Texas Front Page PR (www.crowdfundingPRcampaigns.com), one of America’s leading crowdfunding PR and marketing firms, announced that the firm is now seeking new startups and entrepreneurs that want to take advantage of the new Intrastate Texas Crowdfunding Exemption rules that allows companies to raise up to $1 million from non-accredited investors.

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page PR is one of the leading Crowdfunding PR firms in America

On December 1, 2014, for the first time in 80 years, Texas-based startups and entrepreneurs will be able to sell private equity shares to all residents living Texas. In addition, all parties will be able to use mass marketing to advertise and publicize their equity investment opportunities using media outlets that focus on Texas Metropolitan Statistical Areas (MSAs), which are home to more than 26 million potential customers.

Metropolitan Statistical Areas (MSA) Population
Houston – The Woodlands – Sugar Land 6,484,279
Dallas – Plano – Richardson – Irving 4,627,393
Fort Worth – Arlington – HEB 2,358,186
San Antonio – New Braunfels 2,334,363
Austin-Round Rock 1,938,858
McAllen-Edinburg-Mission 862,768
El Paso 862,638
Killeen-Temple 445,356
Corpus Christi 443,351
Brownsville-Harlingen 439,437
Beaumont-Port Arthur 413,982
Lubbock 304,682
Laredo 275,686
Amarillo 265,821
Waco 260,728
College Station-Bryan 246,910
Longview 226,407
Tyler 222,781
Abilene 170,164
Wichita Falls 152,426
Midland 150,721
Odessa 145,960
Sherman-Denison 125,901
San Angelo 113,969
Victoria 96,883
Texarkana 93,457
Total:   24,063,107

Approximately 20 million of these customers are over the age of 18 and will be able to invest up to $5,000 per year in private equity placements. Once the state educates its residents and new investors become Internet savvy investors, Texas will represent a $100 billion per year pool of venture capital that small businesses and entrepreneurs can use to raise start up funding.

This will prove to be a boon for the large majority of ideas and business plans that are currently being rejected or ignored by the states 70+ business accelerators and incubators.

Any business that has received the Small Business Administration’s (SBA) rubber stamp to be pre-approved for SBA loans should strongly consider opening a business in Texas. Franchisors and franchises are the perfect business model to help franchisees raise money using the new Texas crowdfunding rules. Unlike many startups that will have an unproven track record, franchises with 5 or more profitable locations should be able to provide investors with a better than average chance of success.

Rural areas are a prime target for economic development in Texas where the demand is present for new restaurants, movie theaters, shopping malls, trampoline parks, entertainment venues, but until now have not had access to traditional venture capital due to their location.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
rhoskins@frontpagepr.com

 

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