Top 100 Equity Crowdfunding Sites

2017 Top 100 Global
Equity Crowdfunding Sites

Searching for the Top 100 Equity Crowdfunding Sites?

Searching for the top 100 equity crowdfunding sites in the United States and the rest of the world? Each year in June, Crowdfunding PR tracks and updates its list of the top equity crowdfunding sites around the world and ranks them by their country website traffic.

More Website Traffic Makes a Big Difference

More traffic indicates more equity crowdfunding campaigns to chose from and more investors who are looking for great investment opportunities that are now moving from the world of Venture Capitalists and Initial Public Offerings (IPOs) to the world of equity crowdfunding. Unlike the past, when only bookrunners and their investment banking insiders could buy private equity shares, now anyone can buy shares in pre-IPO startups.

If you are searching for an equity crowdfunding platform to launch a fundraising campaign and they are not on this list, you should twice about selecting that platform. Crowdfunding is a numbers game. The more people that a site is reaching through its own website traffic, the less money you will have to spend on marketing to get investor eyes on your campaign.

We have provided the website traffic as of June 2017, but to see the site’s most recent website traffic stats, clicking on any of each crowdfunding site’s country ranking URL link and it will take you to the most up to date analysis for that site’s statistics.

Planning a Successful Equity Crowdfunding Campaign

If you are in the planning stages for an equity crowdfunding campaign, you should also scroll through each section of the crowdfunding platform’s profile and review each section. This is an inside purview to what what type of marketing each platform is driving investors to their website. The profiles also provides a lot of demographic and psychographic information about investors, how many pages they view on a regular basis and how much time they on each site. This is how Crowdfunding PR keeps track of the best marketing practices for the entire global crowdfunding industry.

Best Places to Spend Money on Marketing Campaigns

Look at how the top 10 crowdfunding sites are spending their marketing dollars and it will give you an idea of what marketing mix of advertising, social media, PR and other types of marketing each platform is using. Performing this exercise will provide valuable insight into what the best marketing practices you should invest in for your own equity fundraising efforts that will give your equity crowdfunding campaign the best chance of being successful.

Checking Credentials on Social Media

Not only can you see what sites are referring traffic to each crowdfunding platform, but each profiles will also shows you where their eyes go next. Once an investor finds a campaign they like, the first thing they do is check out the campaign’s social media credentials Facebook, Linkedin and Twitter.

If your crowdfunding campaign has large social media following and well-defined credentials that show you have the correct expertise, a great management team, all with proven track records, then investors will know that you have a good marketing team and have already started building a database of future customers and are actively engaging with them.

If not, investors will move onto the next company because it will be pretty obvious that your team doesn’t have a good handle on your advertising, marketing, PR and social media. Investors know that poor marketing is the #1 reason that most small companies fail and it is a red flag.

Pitching Customers and Investors via YouTube

You will also see that investors like to look for YouTube videos that the company has produced to educate potential investors on their products and services. The same videos are used to educate and close sales with future customers. Think of YouTube videos as free, SEO’ed TV commercials. YouTube video descriptions complete with a URL link back to the company website as well as the crowdfunding campaign profile is great for Search Engine Optimization (SEO) will make a big difference in both customers and investors being able to find you by accident while searching for similar products and services.

Videos don’t have to be super fancy, but they do need to remove all of the fear, uncertainty and doubt from the sales equation so that customers will be ready to buy your products and services (giving you market traction) and will convince investors that they have a better than average chance of getting a good ROI on their investment. No YouTube company videos and investors will think that your company is lazy and not really interested in committing a lot of time and effort into growing your startup. Lots of information shows time and effort. Time and effort is the best way to build up trust.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.