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Tag Archives: Crowdfunding PR Agencies

Crowdfunding PR’s 2017 List of the Top 100 Crowdfunding Sites in the U.S. and Global Markets

13 Jul

Searching for the Best List of Crowdfunding Sites and Platforms to Launch a Successful Rewards or Equity Crowdfunding Campaign in 2017?

By Robert HoskinsCrowdfunding PR

New York City, New York – Each year Crowdfunding PR releases a list of the top 100 crowdfunding sites in the United States based on their website traffic ranking. Traffic ranking is important because the more website visitors that are visiting any given crowdfunding site on a daily basis, the less money a crowdfunding campaign manager needs to spend to attract the eyes of potential investors, crowdfunders or donors to support their crowdfunding campaigns in order to make them successful.

Crowdfunding PR’s 2017 List of the Top 100 Crowdfunding Sites in the U.S. and Global Markets

Crowdfunding PR’s 2017 List of the Top 100 Crowdfunding Sites in the U.S. and Global Markets

Top 100 Crowdfunding Sites in the U.S. for 2017:

Top 2017 Crowdfunding Sites for Equity Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for Real Estate Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for Rewards or Perks Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for Donation Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for P2P Lending and Personal Loans

Top 2017 Crowdfunding Sites for University/College Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for Title III, Reg. CF Crowdfunding Campaigns

Top 2017 Crowdfunding Sites for Title IV, Reg. A+ Crowdfunding Campaigns

Crowdfunding Site’s Competitive Analysis

Crowdfunding PR recommends that the best way to leverage these Top 100 Crowdfunding Lists is to get a yellow tablet for taking notes, then go to each site on each of the most appropriate lists and begin to build a competitive analysis that compares the different crowdfunding sites based on fees, rules and funds dispersement rules. Also, take a look at the crowdfunding website’s current total visits, average visit duration, pages per visit, and the visitor bounce rate. These stats will show you how much time a potential investor, crowdfunder or donor spends shopping for great crowdfunding projects like yours to support.

Also Read: Top 10 Marketing Strategies for Crowdfunding Campaigns

Crowdfunding Site’s Marketing Mix

The crowdfunding sites at the top of each list are there because they spend a lot of their own money marketing their crowdfunding platforms. Click on each Country’s stats link, which will take you to the SimilarWeb’s profile for each crowdfunding site and will provide valuable information on how much traffic is being generated by:

Website Content

  • Business Leads
  • FAQ Sheets
  • Landing Pages
  • Press Rooms
  • Product/Service Videos

Social Media Networks

  • Facebook
  • Linkedin
  • Quora
  • Reddit
  • Twitter
  • WhatsApp
  • YouTube

Referral Sites

  • Press Releases
  • News Stories
  • Back Link Sources

Digital Display Advertising

  • Adf.ly
  • AdMarketplace
  • AppNexus
  • AdSupply
  • Google Display
  • Google Pay Per Click
  • Outbrain
  • Skimlinks
  • Taboola
  • ZiffDavis

Search Engine Results

  • Organic
  • Paid

Direct Website Traffic

  • Word of Mouth
  • Brand Share Awareness

eMail Marketing

  • CRM
  • eMail Blasts
  • eNewsletters

All of this information is great for allowing you to see which crowdfunding sites are doing the best job of marketing their platforms and what types of marketing campaigns their sites are using as well as what marketing strategies their crowdfunding campaigns are utilizing to launch the most successful crowdfunding campaigns.

Competitive Analysis on Your Competitors

Next, campaign managers should go to each crowdfunding platform and do a competitive analysis on crowdfunding campaigns with similar products and services. On most crowdfunding sites, you can sort by their categories by the most successful or least successful campaigns.

While researching your competitors jot down notes on a yellow pad on what you like about each successful crowdfunding campaign’s video, their crowdfunding profile, the body copy language used, their info graphics, product/service photos, perks/rewards, customer testimonials, FAQ sheets, press rooms, etc.

Do the same thing for crowdfunding campaigns that failed and note what you don’t like about the same categories. This process will give you great marketplace awareness about what works and what doesn’t and will give you the optimum amount of knowledge to position your products and services in the best positive light against the competition.

Next Steps?

When you’re ready to build a website, begin social media marketing, conduct PR campaigns and/or begin social media advertising and digital marketing campaigns, please give Crowdfunding PR a call at the number below. We offer a free 30-minute consulting call to get started.

Please click here if you’d like to see what an entry level
crowdfunding social media, PR and marketing campaign will cost

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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Kickstarter Crowdfunding Campaign Introduces Cool New Tool for Restaurants to Safely Devein Lobsters that Is Super Fast and More Thorough than Using a Broken Antennae

26 Jun

 The patent-pending Lobster Deveiner is currently the only tool on the market that can quickly and effectively clean any lobster properly

By Robert Hoskins, Crowdfunding PR

Fort Lauderdale, Florida – Scott Mobley, firefighter and creator of the first Lobster Deveining Tool, is launching his first Kickstarter crowdfunding campaign on Saturday, July 1, 2017. Mobley has created the first ever tool to devein lobster safely, quickly, and more efficiently than any other method. He has appropriately named his company “D Vein.”

Scott Mobley demonstrating how simple it is to prepare lobster using the Lobster Deveining Tool

Scott Mobley demonstrating how simple it is to prepare lobster using the Lobster Deveining Tool

As a fire fighter from Broward Sheriff’s Office Fire Rescue, Mobley has learned to cherish every day and make it count, as it could be his last. On his days off, Mobley enjoys fishing and diving, especially for lobsters. Since he was young, Mobley dreaded cleaning spiny lobsters with their broken antennae the old-fashioned way and now, 20+ years later, Mobley has created the first Lobster Deveiner designed to remove the intestinal tract without the hassle.

Mobley was inspired to create this one-of-a-kind tool from his love of fishing and catching lobster. This is the very first product ever invented to devein and properly clean lobster.

The Lobster Deveiner Tool is currently the only tool on the market that can quickly and effectively clean any lobster properly. This tool is patent-pending and works great and has been getting outstanding reviews and the feedback from all of the people in the lobster fishing business that have seen it.

“Let me just say, the days of dreading cleaning the lobsters we catch are long gone. Some people might just say, ‘Why not just use the free antennae?’  You could, but if you clean as many lobsters as we do, we recommend buying the $8 lobster cleaning tool.  It is just so much faster, easier and more dependable than using a broken antennae.”-B. Jax

“Saves a lot of time, works really well. Greatest invention yet for lobster season.”- LA Livin

D Vein will be available exclusively online via Kickstarter beginning Saturday, July 1 at https://www.kickstarter.com/projects/219595839/911454420?token=d3f1f482. 

 

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A Splash Drone 3 that Can Fly in the Air, Float on Water, See Under Water and Carry a Payload Has Officially Launched a Crowdfunding Campaign on Kickstarter

25 May

Splash Drone 3 is the only waterproof drone equipped with a 4K camera and a Payload Release System designed to deliver a life vest to a swimmer overboard or fishing bait up to a kilometer away. It can land and float like a boat on water and see under water while transmitting the video signal for up to a kilometer away

By Robert Hoskins

Miami, Florida – The vast majority of drone owners fear flying over water for obvious reasons. Viral videos of drones crashing over lakes and beaches are far too common these days, but those days are now over. That’s because SwellPro is introducing the new Splash Drone 3 AUTO and Fisherman editions. The only drone that is waterproof, can float in the water, is equipped with a 4K stabilized camera and Payload Release System that can deliver a life vest or bait for up to a kilometer away.

Splash Drone 3 the Waterproof Drone that can Fly in the Air and See Under Water and Could One Day Save a Life is Crowdfunding on Kickstarter

Splash Drone 3, a waterproof drone that can fly in the air, float on water, see under water and carry a payload such as a life vest or a fishing bait up to 1,000 meters, is crowdfunding on Kickstarter

The Splash Drone 3’s new flight controller has redundant safety features that allow it to automatically return to its take-off position at the flip of a switch or auto-land in case of low battery voltage, much more effectively than its predecessor.

The Fisherman Edition comes with a Payload Release System that is geared towards fishermen, boaters and search and rescue personnel that want to deliver a life vest to a swimmer in distress or even bait to the desired location.

Both the Splash Drone 3 AUTO and Fisherman edition can fly in the rain, snow, land and float on water and see underwater while wirelessly transmitting the video signal back to the monitor on the newly designed remote control. The remote also vibrates to alert the drone pilot of any safety concerns like low battery levels or loss of navigation satellites.

The 4K video camera on the Splash Drone 3 AUTO is mechanically stabilized and can take 14 megapixel still photos with its distortion-free lens. While the Payload Release System of the Fisherman has a fixed camera that can carry up to 2.5 lbs pounds.

Both the 4K camera gimbal or the Payload Release System can be interchangeable between the AUTO and the Fisherman Edition of the Splash Drone 3, but unlike the Fisherman Edition, the AUTO can also be flown from a mobile app that allows it to fly smart missions like Tap-To-Fly to location on the map, Follow-me Mode and Automatic Mission Plans.

“We’re very excited to launch our most advanced drone yet. With the release of the Splash Drone 3, drone pilots will be able to do what was virtually impossible before, get a video shot from under water and from the air in one flight. I’m proud of SwellPro’s innovation and how much we’ve advanced in the last two years,” said Eric Hu, CEO of SwellPro, the company that manufactures the Splash Drone in Shenzhen China.

“Two years ago creating a waterproof drone was only a dream, today I’m delighted to announce that this dream has become a reality. We’re reimagining a new flight experience by getting rid of the fear of flying over water,” Said Alex Rodriguez, CEO and drone designer at Urban Drones, a drone technology company based in South Florida and the distributor of the Splash Drone in the Americas and Canada.

The Splash Drone 3 AUTO and Fisherman has launched on Kickstarter and can be found at https://www.kickstarter.com/projects/splashdrone/splash-drone-3-a-fully-waterproof-drone-that-float

Delivery to early backers starts in early late July, 2017. Boaters, drone enthusiasts and water sports aficionados that take advantage of the Splash Drone’s Kickstarter campaign, will enjoy a much lower price and early delivery before it’s available for retail starting at $1399 for the Fisherman and $1699 for the AUTO.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

ROBOSEA’s Bionic Unmanned Underwater Drone, BIKI, Zooms to More than 375% of Its Kickstarter Crowdfunding Goal

25 May

Full of tech features and operated through a controller or personal mobile device app, the unmanned underwater device with built-in GPS can maneuver nearly anywhere, at a depth of up to 196 feet, using advanced bionics technology

By Robert Hoskins

Los Angeles, California -Boya Gongdao (Beijing) Robot Technology Co., Ltd. (Robosea) launched a Kickstarter crowdfunding campaign to fund one of the world’s first bionic underwater drones, the BIKI, which is also the only underwater robot featuring automated balance, obstacle avoidance, and return to base. By supporting a 4K camera, BIKI presents you with the best view from underwater. BIKI is the smallest, but also the strongest. Through this intelligent robot fish, you can visualize the underwater world from a completely new perspective. BIKI is not only an almighty underwater drone but also a robot pet full of emotions. Now, just tell BIKI what you want to do!

BIKI is the world's first bionic underwater drone that is also the only underwater robot featuring automated balance, obstacle avoidance, and return to base

BIKI is the world’s first bionic underwater drone that is also the only underwater robot featuring automated balance, obstacle avoidance, and can automatically return to its starting GPS coordinates

Robosea has implemented an advanced bionics technology into BIKI that they previously invented and developed for the first underwater robot with dual reconfigurable tail fin. This was used to operate in Antarctic Regions, where the underwater robot played a significant role in the anthropic exploration into unknown territory. And the BIKI unmanned underwater drone can easily be controlled with a physical controller or app on your mobile device.

BIKI’s bionic design minimizes the volume and weight that’s 30 percent more efficient than other UUVs on the market today and includes an infrared positioning sensor, allowing the drone, which resembles a fish, to avoid obstacles automatically and adapt to different complex environments intelligently.

“BIKI can maneuver just about anywhere, and with the use of our trademarked exclusive Robosea Algorithm and set in IMU (inertial measurement unit), it can keep its balance in the water – allowing BIKI self-stabilization to provide smooth videos and sharp photos through its camera platform,” said Dr. Minglei Xiong, CEO of Robosea.

4k video and pictures captured can easily be shared via live transmission to personal mobile devices and social media. In the case of a lost connection, a built-in GPS module makes BIKI automatically return to base or send real-time locations to mobile devices.

“You can also design your own routes for BIKI and, if transmission is somehow lost, it will automatically return to base – all the while sending its real-time location to your mobile device,” added Xiong. “In addition to 4K UHD video, BIKI also supports 16-megapixel photography at 30 fps that offers the best view from underwater – even when operating at high-speed motion or in darkness.”

BIKI operates for up to 90-120 minutes on a single charge, and can operate at depths of nearly 200 feet.

BIKI features include:

  • Advanced Bionics Tech

With bionic design, BIKI UUV minimizes the volume and weight, and increases the efficiency by 30%.
Able to get into everywhere.

  • Automated Balance

Principle: IMU (inertial measurement unit) and exclusive algorithm ROBOSEA™.
Result: keep balance in the water.

  • Automated Obstacle Avoidance

Principle: infrared positioning sensor.
Result: adapt to complex environment intelligently.

  • Automated Return to Base

Principle: built-in GPS module.
Result: automatically return to base and send real-time location to your mobile devices.

  • 4K ultra-high definition (UHD) resolution of 3840 pixels × 2160 lines (8.3 megapixels, aspect ratio 16:9)
  • Compact size (weight of 2.4 pounds, 10.47-inch length, 4.17-inch Width and 5.83-inch height)
  • Durable open shell
  • IMU (inertial measurement unit)
  • ROBOSEA algorithm
  • Underwater suspension
  • 1.12 mph fishtail-driven design
  • 196-foot maximum depth
  • 55db ultra silent
  • 150° Wide-Angle Lens
  • 32 GB Internal Memory
  • 2*114 Lumen Lights
  • Wireless control and transmission
  • Route customization
  • 90-120 minutes of video shooting

BIKI also applies the technology of ABS crashworthiness and resistance-to-weathering, so no matter what difference in temperature from 32-158°F (0 to 70°C), corrosive offshore environments, or under long-term sunlight, BIKI will always remain in perfect condition.

Boya Gongdao (Beijing) Robot Technology Co., Ltd. (Robosea) is an entrepreneurial technology company focusing on highly-precise technology development, which mainly engages in R&D of underwater robot and automation equipment, as well as robotic technology training and service.

Robosea’s existing self-developed products include: underwater unmanned aerial vehicle, biomimetic robot fish, water quality monitoring and pollution regulating robots, etc. The founder of the company is Dr. Xiong Minglei from intelligent control room of engineering Institute of Peking University, who develop industry-university-research cooperation with a R&D team consisting of doctors and masters.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Facebook Rolls Out Crowdfunding Platform for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

24 May

However, with a crowdfunding platform commission fee of  6.9% + 30 cents per credit card transaction fee Facebook’s Fundraiser Service will be considerably more expensive than competitors such as GoFundMe, Indiegogo and Kickstarter

By Robert Hoskins

Menlo Park, California – Facebook is a place where people come together to connect with their communities and support one another in meaningful ways. Today, we are giving people another way to mobilize around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding two new categories – community and sports.

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, they’ve been inspired by the response to create them and the support felt by those they benefit.

People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated. Now people can raise money for any of the following categories:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one
  • Sports: such as equipment, competitions or team fees
  • Community: such as neighborhood services, community improvements or environmental improvements

Nonprofit fundraisers continue to be available for people on Facebook to raise funds and awareness for 501(c)(3) nonprofits.

It’s easy to get started:

  1. On mobile, tap the menu icon and select Fundraisers, or on desktop, go to facebook.com/fundraisers
  2. Choose to raise money for a Friend, Yourself or Someone or Something Not on Facebook
  3. Give your fundraiser a title and compelling story, and start raising money

All fundraisers are reviewed within 24 hours. Personal fundraisers are available on all devices, and have a 6.9% Facebook commission fee + $0.30 fee that goes to payment processing, fundraiser vetting, and security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.

We’re constantly inspired by the good people on Facebook do, and we’re excited to learn more about how people use this new product so we can continue improving the experience.

Find out more about Facebook fundraisers at facebook.com/fundraisers.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

RealtyShares Partners with Blue Mountain Property Management in $3 Million Equity Crowdfunding Real Estate Investment Deal in Utah

7 Sep

Blue Mountain will begin purchasing more than 200 underperforming homes for rehabilitation/sales in Salt Lake City area

By Robert Hoskins

San Francisco, California – RealtyShares, a leading online marketplace for real estate crowdfunding, has raised $3 million from its investor network for a Salt Lake City residential property development fund with Blue Mountain.

RealtyShares Partners with Blue Mountain Property Management in $3 Million Equity Crowdfunding Real Estate Investment Deal in Utah

RealtyShares Partners with Blue Mountain Property Management in $3 Million Equity Crowdfunding Real Estate Investment Deal in Utah

A Utah-based real estate firm focused on the acquisition, rehabilitation and sales of homes in the Greater Salt Lake City area, Blue Mountain will begin purchasing more than 200 underperforming homes through the fund. As a vertically integrated firm, they are equipped to manage all aspects of the purchase, rehabilitation, stabilization and sale of high potential properties. This is the fourth single-family home fund of this kind that Blue Mountain has raised through the RealtyShares platform.

“Crowdfunding has been a great time management tool for us,” said Kenneth Thomson, President of Blue Mountain. “While the money is coming from multiple investors, we only have to deal with RealtyShares. It saves us time so we can do what we do best – finding great homes to renovate. And because it is sometimes quicker to acquire capital through crowdfunding, we’re able to potentially negotiate better prices on properties.”

For more than ten years, Blue Mountain has been targeting properties below market value and rehabilitating them for rental or resale. The firm expects to acquire up to ten properties a month with the raised equity capital. Proceeds from the sale of renovated homes will be reinvested in the fund for additional properties through the 30-month term.

“This fund can enable investors from across the country to tap into Utah’s real estate market,” said Mark Masterson, Director of Investments at RealtyShares. “With low unemployment, a strong jobs market, and low inventory, the Greater Salt Lake City housing market has been attractive from the standpoint of an investor. Blue Mountain has been able to use their extensive infrastructure and sourcing capabilities to provide updated housing options that can be attractive to retail homebuyers and renters alike.”

The return ultimately realized by investors will depend upon the distributions from the projects and the value of the properties whenever they are sold. To date, RealtyShares’ network of accredited investors have funded more than $150 million worth of investments for over 2,000 properties.

RealtyShares is transforming the real estate investment landscape by connecting borrowers and sponsors to debt and equity capital from accredited and institutional investors, across an array of financing products. Private investments are highly illiquid and risky and are not suitable for all investors.

Through the RealtyShares website, these investors can browse investment opportunities, perform due diligence, invest online and have 24/7 access to an investor dashboard to watch how their investments are performing.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

Top 10 Title III, Regulation Crowdfunding Offerings Ranked on the Amount of Crowdfunding Raised

18 May

Searching for the Hottest New Title III, Regulation Crowdfunding Investment Opportunities?

For fun, we thought we would keep track of the first wave to Title III, Regulation Crowdfunding Offerings to see who has raised the most money to date. The current crowdfunding campaigns are ranked in order by the amount of money they have raised as of May 24, 2016 at 4:00 pm.

After the first week, it looks like crowdfunding campaigns with lower investment amounts far outpaced larger investment requirements.  The same is true of lower crowdfunding investment goals. For example, GameTree has a minimum investment of $100 and a fundraising goal of $100,000 and barely two weeks into their campaign they are 90% funded.

If you’d like shop around and make your first non-accredited investment in a Title III, Regulation CF offering, please review from the offers listed below.

You might also check out their company websites, their social media credentials on Facebook, LinkedIn and Twitter and then Google their founders names and companies to see what they have done to promote their company in the news media.

It will be easy to see what management teams have done the proper prep work, planned effective marketing campaigns and the others that haven’t even been able to put together a simple company website.

If they can’t build a simple website, how in the world can they run a successful business?

Here is also a quick snapshot of what Title III Crowdfunding Platforms have raised the most money:

  1.   WeFunder.com            $243,871
  2.   StartEngine                  $142,602
  3.   SeedInvest                     $74,800
  4.   NextSeed                        $26,900

Total: $461,273


1. The Legion M Entertainment (media company)

Crowdfunding Platform: WeFunder

Amount Raised: $120,611

2. Taxa Biotechnologies (genetic plant engineers)

Crowdfunding Platform: WeFunder

Amount Raised:  $111,860

3. MF Fire (an app-drive, low emissions wood stove)

Crowdfunding Platform: SeedInvest

Amount Raised: $40,900

4. Native Hostel Austin (Luxury hostel in Austin

Crowdfunding Platform: NextSeed

Amount Raised: $26,900

5. Bloomery SweetShine (distillery)

Crowdfunding Platform: StartEngine

Amount Raised: $35,700

 

6. GameTree (Social network for gamers)

Crowdfunding Platform: StartEngine

Amount Raised:  $90,360

7. Treasure State Internet (fiber optic installation)

Crowdfunding Platform: WeFunder

Amount Raised:  $8,800

8. StartMart Cleveland (Coworking space)

Crowdfunding Platform: SeedInvest

Amount Raised: $7,000

9. Gigmor (Connecting bands with venues and gigs)

Crowdfunding Platform: StartEngine

Amount Raised: $14,905

10. Urban Juncture (developing commercial real estate)

Platform: WeFunder

Amount Raised: $2,600

11. Graphic Armor (personalized condoms)

Crowdfunding Platform: StartEngine

Amount Raised: $1,636

12. NextRX Inc (Medical marijuana network pass)

Crowdfunding Platform: StartEngine

Amount Raised:  $0

# # #

Crowdfunding PR Rolls Out Title III Equity Crowdfunding 2-Month Prep-Work Programs to Launch More Successful Crowdfunding Campaigns

16 May

The crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs

By Robert Hoskins

Austin, Texas (May 16, 2016) – Want to learn how to launch a successful Title III crowdfunding campaign on one of top 100 equity crowdfunding sites? To help crowdfunders achieve this elusive goal, Crowdfunding PR (http://crowdfundingPR.wordpress.com) announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

What New Title III Investors Should Be Trying to Learn Before Making Their First Crowdfunding Investment

4 May

Whether You Are One of the 188 Million New Non-Accredited Investors or a Small Startup or Existing Business that Wants to Learn More about Issuing a Title III or Title IV Reg. A+ Equity Crowdfunding Campaign You Should Read through All of the Information Below

By Robert Hoskins

Austin, Texas (May 2, 2016) – The best way to educate yourself on the Title III investment/investing marketplace is to perform a thorough competitive analysis on all of the Top Equity Crowdfunding Sites and/or the Top Reg. A+ Equity Crowdfunding Sites in the United States, the United Kingdom and Israel, which is where most of the top crowdfunding platforms are based.

A Crowdfunding Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Terms

A Crowdfunding Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Terms

Our Top 100 Crowdfunding Lists are based on website traffic, which should be a first step in determining how many eyes are being delivered by every site.  This will highlight how many crowdfunding campaigns are being launched as well as how many investors are visiting the equity crowdfunding site on a monthly basis.

There has been a great deal of content generated that covers that the Title III Equity Crowdfunding rules that will begin on May 16, 2016 so I will skip repeating the basic information. Up until the past 12-months not much has been written about how to evaluate the up an coming Title III equity crowdfunding deals.

So the purpose of this article is provide lots or relevant documentation that has been written by leading university legal departments and law firms that will soon be guiding investors and issuers through the process of issuing Title III and Title IV Reg. A+ equity crowdfunding securities.

Great Equity Crowdfunding Research Articles:

1. The Coming ‘Transformation’ in Private Capital Markets – This article provides a really good overview of the equity crowdfunding industry to date.


2. Duke Law School – The Social Network and the Crowdfund Act: Zuckerberg, Saverin, and Venture Capitalists’ Dilution of the Crowd – This provides really good a good overview of how to avoid stock holder dilution and making sure that early stockholders are included fair and justly in every exit strategy. It also provides examples of how Zuckerberg diluted one of his business partners right out of the Facebook fortune.

TABLE OF CONTENTS

    1. CROWDFUNDING OVERVIEW
      A. The Five Models of Crowdfunding
      B. Examples of Crowdfunding
      C. The Transformative Power of Crowdfunding
    2. POLITICAL INFLUENCES
      A. Securities-Law Prohibitions on Crowdfunding
      B. Democratic Push for Crowdfunding
      C. Crowdfunding under the JOBS Act
    3. THEORETICAL TENSIONS
      A. Paternalistic Impulses: The Rule 504 Lesson
      B. Securities Regulation: Disclosure vs. Merit Review
    4. VENTURE CAPITALIST ELITES AND THE MASSES
      A. Vertical and Horizontal Risks
      B. Downside and Upside Risks
      1. Financing Rounds, Exits, and Protecting Crowdfunders

a. Price-Based Anti-Dilution Protection
b. Shares-Based Anti-Dilution Protection
c. Tag-Along Rights
d. Preemptive Rights

5. QUALITATIVE PROTECTIONS FOR CROWDFUNDERS

A. Contractual Provisions
B. Venture Capital–Deal-Terms Disclosure Table
C. Congressional and Regulatory Action

CONCLUSION


3. Harvard Business Law Review – Equity Crowdfunding: The Real and the Illusory Exemption – This document has a good section that discusses investment syndicates and why novice investors should follow lead angel investors until they get the hang of assessing crowdfunding securities risk.

TABLE OF CONTENTS INTRODUCTION

I. BACKGROUND

A. An introduction to crowdfunding
B. The rationale for a new exemption
C. The legislative history of the retail crowdfunding exemption
D. The quiet compromise

II. TWO CROWDFUNDING EXEMPTIONS COMPARED

A. Affordability in small offerings
B. Access to potential investors
C. Investor protection
D. Summary and implications

III. AN INCENTIVES-BASED THEORY OF INVESTOR PROTECTION

A. The public theory and retail crowdfunding
B. The private theory and accredited crowdfunding
C. A theory to describe the spectrum

IV. ASSESSING POTENTIAL SEC ACTION

A. Pooled investments managed by a lead investor
B. Public company regulation
C. Verification
D. Liquidity risk
E. Integration and aggregation
F. Substantial compliance
G. The accredited investor definition

V. RECOMMENDATIONS

A. Strengthen accredited investor bargaining power
B. Encourage retail investors to piggyback
C. Harmonize the resale and substantial compliance rules
D. Generate empirical data and conduct a special study

CONCLUSION


4. David M. Freedman and Matthew R. Nutting – Equity Crowdfunding for Investors: A Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Termswhich I have not read, but the following paragraph descriptions definitely look worth reading while learning the the Title III equity crowdfunding securities investment process.

Preface: The New Angel Investors

In 1977, Mike Markkula became the first angel investor in Apple Computer. His $80,000 stake in Apple grew into about $200 million when the company went public three years later. Few opportunities can generate personal wealth as profoundly as being a founder or early investor in a startup that achieves that sort of grand success. Before 2012, however, angel investing was strictly limited to wealthy and extremely well connected people. Thanks to Title III of the JOBS Act of 2012, tens of millions of average investors will, for the first time in several decades, have an opportunity to invest in growing startups and early-stage companies via equity crowdfunding portals. This book covers not only Title III crowdfunding, but Regulation D offering platforms and intrastate securities exemptions (in at least 18 states) as well.

Chapter 1: The Foundations of Online Crowdfunding

Internet crowdfunding gained traction around 2003, starting with rewards-based platforms like ArtistShare, Kickstarter, and Indiegogo. They were followed by donation-based platforms like GoFundMe. Securities (debt- and equity-based) offering platforms launched around 2011 in the United States. Equity offering platforms were still open to accredited investors only, however. The JOBS (Jumpstart Our Business Startups) Act of 2012 legalized a new form of equity crowdfunding for all investors regardless of income or net worth. This chapter clarifies the differences between the various kinds of crowdfunding and provides lessons for investors about risk, reward, fraud prevention, and the wisdom of the crowd.

Chapter 2: Equity Offerings under Reg. D

Starting in 2011 in the United States, startups and early-stage companies began offering securities to accredited investors through Web-based offering platforms, under Rule 506 of Regulation D. Issuers could raise an unlimited amount of equity capital via Reg D platforms. Title II of the JOBS Act of 2012 lifted the ban on general solicitation for offerings made under new Rule 506(c). We profile two pioneers in Reg D offering platforms: MicroVentures (focusing on tech startups) and CircleUp (focusing on earlystage consumer products and retail companies).

Chapter 3: Equity Crowdfunding for All Investors

Title III of the JOBS Act of 2012 created a legal framework for equity crowdfunding, whereby all investors (not just wealthy “accredited” investors) can buy securities issued by startups and early-stage companies. The regulations limit the amount of money investors can invest in equity crowdfunding offerings each year, based on their income and/or net worth.

Chapter 4: Intrastate Crowdfunding, Non-accredited Investors

At least a dozen states got a jumpstart on equity crowdfunding, using the “intrastate exemption” to initiate regulatory frameworks for in-state equity crowdfunding. Georgia was the first U.S. state in which an equity crowdfunding portal successfully funded a startup with participation of non-accredited investors.

Chapter 5: Deal Flow

What kinds of companies will offer equity shares on Title III crowdfunding portals? Will they really have high growth potential and be worth investing in? Will there be a big enough supply of offerings to meet the demand of tens of millions of new angel investors? In this chapter we forecast what kinds of companies— in terms of industry, development stage, growth potential, and other characteristics—will represent the most attractive Title III deals for all (including non-accredited) investors.

Chapter 6: Angel Investors

In depth, we discuss the benefits, returns, costs, and risks of investing in startups and early-stage companies via equity crowdfunding. The possibility of earning spectacular return on investment (even if not very likely) is one attraction of angel investing. We discuss how the emergence of equity crowdfunding creates a new class of angel investors, with some of the same motives and benefits as traditional angels but some new ones, too—especially social benefits.

Chapter 7:  How to Navigate through Title III Offerings

This chapter offers a glimpse behind the scenes of equity crowdfunding portals—how they are regulated, the difference between “funding portals” and broker-dealer platforms, how they decide whether to approve or reject issuers’ applications, how investors communicate with each other, and using an investor dashboard.

Chapter 8: How to Invest, Part 1: Portfolio Strategy

A three- to five-year plan for building an equity crowdfunding portfolio Investing in private securities, including Title III offerings, is one way to diversify your investment portfolio. This chapter helps you decide what percentage of your portfolio assets should be devoted to “non-correlated” alternative assets like Title III offerings; identify your primary motives for investing in startups and early-stage companies so you can narrow down the kinds of offerings that you consider; create an equity crowdfunding budget, pinpointing the amount of money that you can invest each year over three to five years; and build a diversified equity crowdfunding portfolio.

Chapter 9: How to Invest, Part 2: Identify Suitable Offerings

How narrow down your choice of Title III offerings, based on your selection criteria—the first of which is identifying your social, personal, and/or financial motivation for investing in startups and early-stage companies.

Chapter 10: Equity Crowdfunding Securities

Title III equity offerings are predominantly C corporation stock, limited liability company membership units, and convertible debt. This chapter covers the fundamentals of each of those securities (including both common and preferred stock), and their advantages and drawbacks for both issuers and investors.

Chapter 11: Deal Terms

We provide concise explanations of the terms of private securities deals, in four categories: economic terms (like price per share, minimum investment, fully diluted valuation, etc.); control terms (protective provisions, veto power, etc.); terms relating to liquidity events and future financing (liquidation preferences, anti-dilution provisions); and other terms (conversion rights, dividends, redemption rights, right of first refusal, etc.).

Chapter 12: How to Invest, Part 3: Due Diligence

How to research an issuer’s management team, financial reports, revenue projections, business strategy, regulatory compliance, and other key indicators. You have the option of conducting due diligence independently, relying on a sophisticated “lead investor,” hiring a professional adviser, and/or collaborating with members of the crowd through on-platform discussions and Q&A forums.

Chapter 13: How to Invest, Part 4: Funding and Post-funding

We talk about the on-platform investment transaction, your rights and obligations as a shareholder, and how to monitor and manage your equity crowdfunding portfolio.

Chapter 14: Liquidity and Secondary Markets

Equity crowdfunding securities are relatively illiquid, especially in the first 12 months that you hold the investment. Secondary markets will probably develop over the next few years to provide liquidity to Title III securities. We look back at how secondary markets developed for accredited investors in the past 10 years, and project how they might develop for all investors in the near future.


5. Charting a New Revolution in Equity Crowdfunding: The Rise of State Crowdfunding Regimes in the Response to the Inadequacy of the Title III JOBS Act – Good analysis of intrastate crowdfunding exemptions.

6. The Next British Invasion is Securities Crowdfunding: How Issuing Non-Registered Securities through the Crowd Can Succeed in the United States – Good analysis of equity crowdfunding in the U.K.

7. Breaking New Ground: The Americas Alternative Finance Benchmarking Report – Research report on peer to peer lending, another form of alternative finance.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
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