Tag Archives: How to

Crowdfunding PR Rolls Out 2-Month Crowdfunding Prep Work Program to Help Startups Learn How to Launch More Successful Equity & Rewards Crowdfunding Campaigns

29 Oct

The Crowdfunding Prep Work Program Helps Clients Amass a Large Crowd of Followers on Social Media and Utilizes PR to Generate Hundreds of Articles on Leading Edge News Outlets and Blogs

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title III equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, today Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its founder’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories in the electronic news media prior to the crowdfunding campaign’s launch.

Tips on How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR/Marketing Campaigns

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Crowdfunding PR Campaign Consulting

If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign please call Robert Hoskins at (512) 627-6622 or fill out the contact form at: https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/ to setup a telephone consultation appointment.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Raising Awareness for the Crowdfunding Industry through Free Online Crowdfunding Training Programs

4 Aug

Please help us spread the basic concepts of the crowdfunding campaigns with the masses by sharing the following free training class links with your social media networks

By Robert Hoskins

Austin, Texas – It amazes me to discover at business networking events the number of people that that have never heard of crowdfunding.  And while crowdfunding may still be under the radar for general population, based on the number of calls we receive each week, the crowdfunding industry is definitely experiencing hockey growth rates.

Our team at Front Page PR used to spend a tremendous amount of time on the phone educating future crowdfunding campaign managers one person, which was extremely time consuming.

Over the past 6 months, the demand for crowdfunding knowledge became overwhelming, so we decided to create the crowdfunding industry’s first free source of crowdfunding training classes.  The goal was to make it as easy as possible for anyone to learn more about crowdfunding by providing the basic crowdfunding training materials listed at the bottom of them page.  If you like the reading materials and find them useful, please help us spread the word about using crowdfunding as a small business finance tool to your social media networks.

“Just click to tweet. It is very easy!”

If you have a marketing background and would like to start a crowdfunding training class in your city or town, please give us a call (512) 627-6622.  We have several printed books that combined with the crowdfunding training materials listed below can help  any get a basic understanding of what it takes to launch a successful crowdfunding campaign.

Crowdfunding Training Class Links:

  1. Introduction to Launching a Successful Crowdfunding Campaign

     [Click to Tweet]

  2. How to Conduct a Competitive Analysis for Crowdfunding Campaigns

    http://wp.me/P4r9U5-F [Click to Tweet]

  3. How to Shoot a Persuasive Video for Crowdfunding Campaigns

    http://wp.me/P4r9U5-1r [Click to Tweet]

  4. How to Write an Effective Crowdfunding Profile that Converts Donors

    http://wp.me/P4r9U5-S [Click to Tweet]

  5. How to Write Copy with Language that Encourage People to Donate

    http://wp.me/P4r9U5-P [Click to Tweet]

  6. How to Offer the Right Perks/Rewards with Good Calls to Action

    http://wp.me/P4r9U5-1n [Click to Tweet]

  7. How to Utilize Perks/Rewards to Conduct Marketplace Research

    http://wp.me/P4r9U5-P [Click to Tweet]

  8. How to Set Realistic and Achievable Crowdfunding & Fundraising Goals

    http://wp.me/P4r9U5-1a [Click to Tweet]

  9. How to Do a Great Job of  Explaining How Crowdfunding Funds will be Spent

    http://wp.me/P4r9U5-1e [Click to Tweet]

  10. How to Raise the First 30% of Crowdfunding Funds from Family and Friends

    http://wp.me/P4r9U5-17 [Click to Tweet]

  11. How to Build a Great Crowdfunding Management Team to Enhance Success

    http://wp.me/P4r9U5-1i [Click to Tweet]

  12. How to Build a Press Room for Crowdfunding Campaign to Achieve Success with the Press

    http://wp.me/P4r9U5-1x [Click to Tweet]

  13. How to Build a Press Kit with the Materials Reporters Need to Write a Story

    http://wp.me/P4r9U5-1z [Click to Tweet]

  14. How to Write SEO’ed Press Releases to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-1B [Click to Tweet]

  15. How to Create an Informational Crowdfunding Campaign FAQ Sheet

    http://wp.me/P4r9U5-14 [Click to Tweet]

  16. How to Develop a Crowdfunding Timeline Complete with Milestones

    http://wp.me/P4r9U5-2y [Click to Tweet]

  17. How to Plan an Effective Advertising Campaign to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-g [Click to Tweet]

  18. How to Use Content Marketing to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-u [Click to Tweet]

  19. How to Calculate Average Crowdfunding Conversion Rates by Industry

    http://wp.me/P4r9U5-M [Click to Tweet]

  20. How to Use Email Marketing to Reach and Convert More Crowdfunding Buyers

    http://wp.me/P4r9U5-12 [Click to Tweet]

  21. How to Conduct Media Relations to Generate Publicity for Crowdfunding Campaigns

    http://wp.me/P4r9U5-1l [Click to Tweet]

  22. How to Find the Best Social Media Tools to Promote Crowdfunding Campaigns

    http://wp.me/P4r9U5-1M [Click to Tweet]

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Reward-Based Crowdfunding Seminar: Everything You Need for Success! – Presented by the NYC Crowdfunding Meetup Group in New York

24 Mar

Crowdfunding Subject Matter Experts Will Be Covering the “A-to-Zs” of Crowdfunding Strategies Including Important Case Studies, Research Strategies, Buzz Generation Techniques, Shooting Viral Pitch Videos as Well as How to Protect Intellectual Property

By Robert Hoskins

New York, NY – To meet the demand from entrepreneurs, startups, and small businesses, the NYC Crowdfunding Meetup Group will be hosting a special Crowdfunding Seminar on April 1, 2014 at 6:00 pm to 9:00 pm. The event will be held on the 60th floor of the Empire State Building in the 1800 Accountant Office, which is located at 350 5th Avenue, New York, NY 10118.

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Alex Feldman, the event organizer, has assembled an excellent team of crowdfunding subject matter experts that will be sharing tips, tricks and strategies on how to research, plan, and launch successful Rewards-based Crowdfunding campaigns. The event will be videotaped by the Reality Crowd TV crew.

Featured Speakers:

  • 6:00 pm – 6:30 pm
    Registration
  • 6:30 pm – 6:40 pm
    Introduction to Reward-Based Crowdfunding Campaigns
    Alex Feldman, CEOCrowdsUnite
  • 6:40 pm – 6:50 pm
    Crowdfunding Case Study: How I raised over $22,000!
    Alicia HansenNYC Salt Founder & Photographer
  • 6:50 pm – 7:00 pm
    How to Research Existing Crowdfunding Projects
    Helen Donnelly, CMO, CrowdFunding4All
  • 7:00 pm – 7:10 pm
    How to Create a Successful Crowdfunding Campaign
    Brian Meece, CEO, RocketHub
  • 7:10 pm – 7:20 pm
    How to Make a Viral Crowdfunding Pitch Video
    Lucy Norris, Managing Editor, AlleyWire
  • 7:20 pm – 7:30 pm
    How to Create Buzz for Crowdfunding Campaigns
    Howard Sherman, President, CrowdFundBuzz
  • 7:40 pm – 8:30 pm
    Crowdfunding Question & Answer Session
  • 8:30 pm – 9:00 pm
    Social Mixer & Business Networking Event

Reservations:
Tickets are $50, but early birds who sign up before Wednesday, March 26th will receive a $20 discount. The event is open to the general public, but seating is limited, so sign up ASAP at: http://www.meetup.com/NYC-CrowdFunding-Networking/events/171128902/.

Media:
Reporters get in free, but need to RSVP prior to the event with Crowdfunding PR Campaigns by sending Press RSVP request in order to enter the Empire State Building and proceed to the 60th floor. Members of the press should email rhoskins@frontpagepr.com for more information.

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BBB Bootcamp Offers 50% Discount on Body, Booty, Boxing Workout Indiegogo Gift Cards

2 Oct

Indiegogo Perks that Make Perfect Gifts for Birthdays, Holidays and 2014 New Year’s Resolutions to Start Working Out

By Robert Hoskins

BBB Bootcamp continued its Indiegogo crowdfunding campaign by offering perks of half-price memberships until October 31, 2013, for its body, booty, boxing fitness boot camps held at the Pan Pacific Park in West Los Angeles on Tuesdays/Thursdays at 6:30 am and Saturdays at 8:15 am located at 7600 Beverly Blvd, Los Angeles, CA 90036.

Body Boxing Bootcamp Launches Indiegogo Fitness Crowdfunding Campaign to Finance their State-of-the-Art Boot Camp Workout Center for Clients and Personal Trainers in Los Angeles

Body Boxing Bootcamp Launches Indiegogo Fitness Crowdfunding Campaign to Finance their
State-of-the-Art Boot Camp Workout Center for Clients and Personal Trainers in Los Angeles

For a limited time, clients can sign-up for ten workout sessions worth $200, for only $100, which is a 50% discount off the regular rate. Other crowdfunding perks include cool wrist bands, baseball caps, hoodie sweat shirts, SmartPhone workout apps and personal training business plans that will teach anyone how to get into the body boxing boot camp business.

BBB workouts are very popular gifts to give friends, family and business associates for birthdays, holidays, Christmas presents and 2014 New Year’s Resolutions that want to lose weight, learn self-defense and begin living a more healthy and active lifestyle.

The fundraising campaign’s goal is to raise $375,000 to build an indoor workout facility in West Los Angeles where members will enjoy protection from inclement weather, new changing rooms for people on their way to work and provide a new community center that can be rented out.

Customers that would like to see the new facility open up should donate money by ordering boot camp memberships at: http://www.indiegogo.com/projects/body-boxing-boot-camp-seeks-funding-to-open-a-fitness-center-in-los-angeles/x/1907888

The workout center will offer boxing workout techniques combined with dancing, kickboxing, resistance training (rubber bands/light weight lifting), jumping/quick movement drills, calisthenics (using one’s own body weight), obstacle courses, circuit training and parachute running.

Crowdfunding is a great tool for local community members to pool their money together to help entrepreneurs such as BBB Bootcamp launch new businesses that will create jobs and stimulate the local economy. If successful, BBB will have enough room for 40 new fitness instructors to start a personal training business.

Top 5 Tips on How to Produce a Successful Crowdfunding Campaign Pitch Video

21 Mar

By Robert Hoskins

Kendall Almerico, ClickStartMe‘s CEO, released a video explaining five things every good crowdfunding video should do to maximize the chances of success. Almerico speaks not only from his experience operating the hottest new crowdfunding site on the Internet, but also from his background as a television and radio producer and host.

“A good video is a necessity if you want a successful crowdfunding project.” Almerico says. “More than 50% of crowdfunding projects with a video are successful. Conversely, only 30% of those without a video succeed.”

Almerico’s new video explains the five things that make or break a crowdfunding video. “Your video doesn’t have to be a Spielberg epic to be a good crowdfunding video,” Almerico notes. “But, it needs to follow five simple rules to give you the best chance of success.”

Here are Almerico’s five tips:

1.     Good video and audio quality make a difference. While a good quality crowdfunding video can be shot on an iPhone or with a camcorder, care must be taken to assure good lighting and audio. Recording a video in a well-lit room or outdoors makes the lighting part easier. The sound is another issue. If using a phone to record the audio portions, speak loudly, clearly and not too close to the phone, or too far away from it. Listen to a sample. If it sounds too hollow or if words that start with a P make sound “pops,” do it over. Also, beware of echoes. If shooting outdoors, this is usually not a problem. But recording indoors in a room with wood or tile floors is asking for trouble. By trial and error, it is easy to find a room that works.

2.    Plan the video in advance. Trained public speakers or actors can turn on the camera and talk without a plan. For others, this is is a recipe for disaster. Write a script, and try to stick to it. When writing the script, think about how a journalist tells a story. Give the “who, what, when, where and why.” In addition:

a.    Tell the story.
b.    Talk about the rewards.
c.    Give people a reason to get excited.
d.    End with “the ask” and a thank you.

“The ask” is the portion of every crowdfunding video at the end where the project creator asks for donations.

3.     Only talk about two or three rewards, not all of them. People do not want to hear about every reward being offered. Highlight some of the best rewards. Pick one from the low end, one from the middle range, and one high-end reward and discuss them. Remind the viewer that there are other rewards they can see by reading the project text. Most importantly, get excited to pitch the rewards. Excitement is contagious, and the viewer will also get excited about it if done correctly.

4.    Add update videos as the project continues. People should update their crowdfunding project constantly, adding rewards and trumpeting their successes. Consider posting additional videos when these things happen. Not only do videos get more interest for the crowdfunding project, but they get lots of additional plays on Facebook and social media when they are posted. An update video is particularly effective down the home stretch, when trying to get everyone excited again to fully fund the project as the end approaches.

5.     Keep it short and simple, but end with a bang! The video should be no longer than 3 minutes unless absolutely necessary. The last 10-15 seconds should be “the ask” where the project creator requests donations and ask for help spreading the word. This should be clear, carefully worded, and create a sense of urgency and action. Tell people what to do, and do not leave it up to them to figure it out on their own. Check out these examples:

Bad Ending:     “Thank you for watching my video and for your attention.”

Good ending:    “We only have 30 days to raise $10,000 and we need your help, now! Donate today and, just as important, spread the word by sharing our project with everyone you know. Thank you for helping to make our dream, a reality.”

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