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Mortar Capital Launches New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

23 Mar

Mortar anticipates the equity crowdfunding fund will acquire 3 to 4 assets over the next 12 to 18 months, and estimates annual total returns for the Mortar Growth Fund I to be 18% to 24%+ over the hold period

By Robert Hoskins

New York, NY – Mortar Capital Management, LLC, a New York-based real estate development firm has launched its Mortar Growth Fund on RealCrowd.com, an equity crowdfunding platform for the residential and commercial real estate industry. Mortar is raising equity — the fund beginning at $100,000 for each accredited investor — offering IRA and 1031 exchange options as well.

Previously, Mortar had directed its offerings to past investors and their extended networks. Promoting the Mortar Growth Fund through RealCrowd allows a more widespread group of investors the opportunity to invest in New York City development.

Mortar anticipates the fund will acquire 3 to 4 assets over the next 12 to 18 months, and estimates annual total returns for the Mortar Growth Fund I to be 18% to 24%+ over the hold period.

Mortar Capital Launches New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

New Mortar Growth Fund that Targets Regional New York-Based Crowdfunded Residential Real Estate Investment Opportunities for Accredited Investors

View the Mortar Growth Fund I Listing Here

“Working with RealCrowd helps us introduce New York City investment exposure to investors outside of the region,” says Anthony Morena, principal of Mortar Capital Management.

Mortar Growth Fund invests in New York City residential real estate through both ground-up development and property rehabilitation. By leveraging years of development experience with on-the-ground market insight, Mortar Growth Fund capitalizes on underserved and growing residential markets in NYC.

Mortar Capital Management LLC represents a premier real estate development and investment management team with over 30 years of collective experience and expertise in construction, real estate development, investments and management.

Over the last 15 years, Mortar’s team has worked on various successfully completed real estate projects in the New York City area. Mortar’s team represents the skill sets of developers, architects, deal originators, construction managers and private investors with projects that have generated returns on both a rental and sales basis.

RealCrowd is one of the industry’s most active online luxury residential and commercial real estate marketplaces that provides investors with direct access to institutional quality investment opportunities without any fees, increasing both access and returns.

RealCrowd does this by providing institutional real estate companies (sponsors) with the technology that makes it easy for them to partner with a much larger pool of investors, resulting in significantly lower investment minimums and a better diversified portfolio of investments.

The platform enables sponsors to reduce transaction timelines, efficiently reach a network of millions of investors, and automate every aspect of investor and transaction management.

RealCrowd’s team is comprised of real estate industry professionals with over 30 years and $5 billion of combined transactional experience.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

21 Feb

ArborCrowd Enables Individual Investors to Co-Invest with Real Estate Sponsors on High Caliber Investment Properties

By Robert Hoskins

Huntsville, Alabama – ArborCrowd, an online commercial real estate company, announced a new real estate investment opportunity that is open to accredited investors. Known as the “Southern States Multifamily Portfolio,” this latest offering features three multifamily properties in Alabama and Mississippi.

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Crowdfunding Investors

ArborCrowd Opens New $22.4 Million Commercial Real Estate Deal to Qualified Equity Investors

ArborCrowd has provided the public with exclusive multifamily investment properties in New York City. The company is now expanding its reach into new metro areas across the country in order to provide diversified investment opportunities to the public.

Unlike many other crowdfunding marketplaces, ArborCrowd provides greater transparency about each investment opportunity. Investors have access to documents and deal specifics — including market reports, property details, financial projections and business plan timelines — necessary to make an informed decision. The entire investment process and access to all the resources are available online.

“ArborCrowd is a real estate company first and foremost, and was built because of our institutional experience — this means we know the right deal-makers and we know how to source the best investment properties,” said Ivan Kaufman, Co-founder and CEO, ArborCrowd. “ArborCrowd breaks down the barriers to real estate investing. We do this by giving people the opportunity to co-invest with sponsors who have a significant amount of equity in the deal.”

Southern States Multifamily Portfolio Highlights
The $24.4 million Southern States Multifamily Portfolio was acquired in November 2016 by Varden Capital Properties, LLC (“Sponsor” or “VCP”) as a value-add repositioning. ArborCrowd investors have the opportunity to own a piece of a $2 million equity stake in the Portfolio with a targeted 17 percent to 20 percent Internal Rate of Return (IRR) and a targeted investment hold period of two to three years.

“ArborCrowd has established a unique investment model that has already generated cash distributions for our investors,” said Adam Kaufman, Co-founder and Managing Director, ArborCrowd. “It starts with selecting the right sponsor, who has the savvy insights into properties that can yield attractive returns. The Southern States Portfolio fits this sweet spot and may attract investors who want a shorter investment period than a typical direct real estate investment.”

VCP has extensive experience in commercial real estate with a focus on multifamily acquisitions in the southern and southeastern United States. The Sponsor currently owns 40 properties, has sold more than 42 properties, and has acquired 82 apartment assets valued at approximately $1 billion.

The Southern States Portfolio consists of 607 rental units across three properties located in Huntsville, AL and Robinsonville, MS. The properties in the Portfolio were acquired concurrently by the Sponsor. Combining these assets into a single portfolio may produce several key benefits for ArborCrowd Investors:

  • Market Diversity: Investing in multiple markets balances varying economic drivers for each property and reduces potential risk.
  • Low Cost Basis: By acquiring the properties together at an attractive cost basis, VCP is able to be competitive on rental rates while making the necessary improvements to increase occupancy and realize significant profit through the eventual sale of the Portfolio.
  • Short Hold Period: A simple business plan provides for a short projected hold period. Early cash distributions for investors are expected because of the potential to quickly reposition multiple assets.

Another key factor in successful commercial real estate investment is understanding the rental demand and opportunity.

Huntsville is the largest city within northern Alabama’s metro area – an economy that outperforms Alabama as a whole, according the Nielson Company. From 2005 to 2015, employment in the metro area rose by 21,000 jobs — a 10.4 percent increase. The average asking rent in the Huntsville metro area reached $695 per unit in 2016, a 10 percent increase from 2012, according to commercial real estate research firm Reis.

Robinsonville is a short 30-minute drive from the diversified economy of Memphis, TN, making it an attractive rental opportunity. Legalization of dockside gaming in 1990 brought dramatic economic change for Robinsonville. The city’s Tunica casinos and resorts employ about 5,500 people and generated revenue that exceeded $649 million in 2015. From 2000 to 2016, population within five miles of the property increased to nearly 63 percent and is attributed to industrial and residential development.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback Targets Commercial Fleet Managers with Intelligent Cell Phone Cases and Monitoring Business Services that Allow Any Company to Enforce Cell Phone Policies and Increase Driver Safety

9 Jan

For a fleet of any size, an enforceable smartphone distracted driving prevention and safety compliance program can cut losses related to vehicle accidents by up to 25% and save money on insurance

New York, NYShellback Business Services announced a new Smartphone Safe and Live Undistracted Monitoring App (http://liveundistracted.com) for commercial fleet managers of cars, vans, buses and trucks that will remove the temptation for drivers to take their eyes off the road due to distracted driving by storing their phones out-of-sight inside a special type of cell phone case called a Shellback Smartphone Safe.

The Summit Landscape Management team with its truck fleet. Photo courtesy of Summit Landscape Management

The Summit Landscape Management team with its truck fleet

Shellback Smartphone Safe ROI

“A low monthly fee costs just pennies a day, but provides a massive ROI as a stand-alone solution or in conjunction with your existing telematics solution,” said Michael Maguire, Shellback’s CEO and Founder. “And, if it prevents just one accident or provides indisputable evidence in defense of a negligent entrustment claim, the Shellback solution will yield a huge return-on-investment for our clients and any organization that allows individuals to drive while performing company business.”

Shellback Smartphone Safes

The Shellback Smartphone Safe provides intelligent cell phone storage and includes a cloud-based cell phone app, called the Live Undistracted Monitoring App for both Apple iPhones and Samsung Galaxy Smartphones (all Androids), which provides guaranteed confirmation that the phone is not a driving distraction or a company liability.

Shellback Smartphone Safes are lightweight, easy-to-carry and unlock, yet are very effective at improving driver behavior by requiring them to keep their eyes on the road while driving and to reinforce the policy that the only safe time to look at their phone is when drivers are parked in a safe location. The MSRP for the Shellback Smart Phone Safe starts at $20, which includes the Live Undistracted Monitoring App, and can be negotiated down for large purchase orders.

Shellback Live Undistracted Monitoring App

The Shellback Live Undistracted Monitoring App uses a centralized database so that administrators can manage multiple fleets at multiple locations. Fleet administrators can add or delete cell phones and users from the system, create regional teams of drivers and view daily, weekly, monthly and annual cell phone safety compliance reports and statistics.

The Live Undistracted Monitoring App is easy-to-install, simple-to-administer and provides commercial fleet operators with real time reports to ensure that their cell phone safety policies are being followed and that all state and federal laws are being obeyed.

Shellback Business Services Call Center

Another option is to outsource the Smartphone Safe Alerts and Compliance Reporting to Shellback Business Services, which is a large fleet monitoring call center, so that fleet dispatchers can focus on their core operations. The Shellback Live Undistracted Monitoring Service ranges from $15 to $5 per cell phone case per month based on monthly alert and reporting volume.

Potential Shellback Smartphone Safe Accident Prevention

According to the National Highway Traffic Safety Administration (NHTSA), on-the-job crashes cost employers more than:

  • $24,500 per crash
  • $150,000 per injury
  • $3.6 million per fatality

Shellback Business Services

To learn more about Shellback’s Business Services for Commercial Fleet Managers, please contact us through Facebook, LinkedIn or Twitter; call Michael Maguire at (215) 628-3353 or visit the company’s website at http://liveundistracted.com.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Crowdfunding PR Offers Startups New Service to Build Investor Databases for Title III and Title IV Reg. A+ Mini IPO Crowdfunding Campaigns to Target Precise Lists of Angel, Venture Capital and Private Equity Investors

3 Oct

Investor relations teams can now search through over 175,000 angel, equity and venture capital investors, analyze 575,000 of their prior investments and then target a very precise list of potential investors

By Robert Hoskins

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

Crowdfunding PR Shows Startups How to Build Investor Databases for Title III and Title IV, Reg. A+ Crowdfunding Campaigns to Target Precise Lists of Angel, Private Equity and VC Investors

New York City, New York – Crowdfunding PR’s new investor marketing database service allows equity crowdfunding campaign managers to drill down inside private equity and venture capital firms to find highly-qualified principals, partners, portfolio managers and family offices with the highest propensity to invest in their type of product/service and do sorts by vertical business segments, by geographical locations and by types of deals such as seed capital, private equity, series A/B, late-stage funding rounds and many, many other searchable financial database sorting characteristics, variables and demographics.

“The greatest challenge for startups, entrepreneurs and growing small businesses is finding potential angel investors, private equity investors and/or building out their own private investment syndicate of investors with a high propensity to invest in similar types deals as the one they want to pitch to investors,” said Robert Hoskins, Crowdfunding PR’s Director of Investor Relations. “The same need is present for the hundreds of new equity crowdfunding platforms that have launched new equity crowdfunding platforms in the past twelve months. Crowdfunding PR can utilize the investor database to market any deal on any equity crowdfunding platform to a very wide, but yet very precise and carefully selected list of angel, private equity and VC investors.”

The new investor database provides private investment information on the end-to-end fundraising process. From initial exits to fund returns, it offers the best information available for the complete lifecycle of private investing. This includes Limited Partner (LP) commitments, fundraising, remaining dry powder in funds, deals, company evaluations and fund performance as well as the service providers, executives, and lead partners behind the deals.

The private investor database provides clients with access to stats to build pitch books, contacts to setup road tours, run private and public comps, source co-investors, model cash flows, conduct competitive analysis, follow the entire venture capital (VC) marketplace, build and expand investor networks, target deal makers and identify private equity (PE) and VC firms actively doing deals. The quality of work that can be turned around on a compressed timeline is nothing short of amazing and will be 10 times more efficient and 3 times to 5 times more accurate than other types of private investment information that can be found online via Google and LinkedIn.

If your startup or existing business needs help building and an investor database, creating an effective pitch deck, building a direct email marketing program and/or scheduling an investor “dog and pony” roadshow, please call Robert Hoskins at (512) 627-6622 or contact him via @Crowdfunding_PR on Twitter.

Crowdfunding PR’s
Investor Marketing Database

Access a Huge Database of Potential Investors

  • Angels
  • VCs
  • Portfolio Managers
  • Lead Partners
  • Deal Details
  • Partners

Drill Down to Develop Precise Investor Targets

  • Deal experience
  • Board seats
  • Biography
  • Education
  • LinkedIn profiles
  • LinkedIn connections
  • Phone and email contact information

Analyze Investor’s Past/Current Deals

  • Angel & seed
  • Venture
  • Buyouts
  • Secondary transactions
  • Mergers & acquisitions
  • Debt financings
  • Initial Public Offerings (IPOs)
  • Valuations, terms & multiples
  • Cap tables
  • Participants
  • Deal history
  • Exits & IPOs

Perform Competitive Analysis of Funded Companies/Deal Structures

  • Startup and angel-backed companies
  • Venture capital-backed companies
  • Private equity-backed companies
  • Mature private companies
  • Public companies
  • Strategic acquirers
  • Key private company financials
  • Full public company fundamentals

Gather In-depth Competitor News & Big Data Analytics

  • News stories
  • Quarterly reports
  • Data visualization
  • Custom analytics

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

China, India and the US to Dominate the Global Digital Fintech Platform Economy; Much of Europe Lags Behind

19 Sep

Majority of Businesses and Economies Are Not Ready for Digital Platforms, Accenture Research Shows

By Robert Hoskins

New York, New York – Research released by Accenture (NYSE:ACN) reveals that despite the potential for small and traditional businesses to become successful digital fintech platform companies, as few as 10 percent of new start-ups focused on digital platform business models will become profitable independent entities in the coming years. The analysis also reveals that China, India and the U.S. will dominate the platform economy by 2020, and that the gulf between countries will increase. To help bridge this gap, the report outlines five critical steps businesses and governments can take to succeed.

Five Factors for a Successful Digital Fintech Platform Ecosystem

Five Factors for a Successful Digital Fintech Platform Ecosystem

Accenture’s report Five Ways to Win with Digital Platforms, published in collaboration with the G20 Young Entrepreneurs’ Alliance, assesses the ability of 16 G20 economies to support the flourishing of digital platforms. It shows that the UK and Germany join China, India and the U.S. at the top of the Accenture Platform Readiness Index, but other emerging markets and European economies are predicted to lag behind, lacking sufficient business and socio-economic enabling conditions.

“When you think of digital platforms, think of China and India as much as the U.S. These economies are using the power of platforms to create large scale markets very rapidly,” said Paul Daugherty, Accenture’s Chief Technology Officer. “Many European economies are in danger of missing out in the platform economy. Multi-stakeholder cooperation is required to address the fragmented digital markets and to support the greater levels of digital enterprise and consumption that successful platform businesses need.”

Accenture’s analysis shows $20bn was invested in digital platforms between 2010 and 2015 in 1,053 publicly announced deals. More than half of this investment took place between 2014 and 2015. It also shows that rankings on the Platform Readiness Index strongly correlate to the levels of digital platform activity and investment in G20 countries.

The report recommends that governments engage with businesses leaders to advance a range of policies that can create a rich enabling environment for digital platforms including the following actions:

1.

Prioritize data protection standards and rules: Drive the harmonization of data privacy and data security legislation. Smooth cross-border data transfers.

2.

Design regulations with digital platforms in mind: Experiment with regulations alongside new technologies and business models. For instance, the U.K.’s Financial Conduct Authority’s “regulatory sandbox” allows start-ups to test ideas without immediately incurring all the normal regulatory consequences.

3.

Encourage cross-border electronic trade. Harmonize taxes and standards, consumer protection, contract laws and logistics infrastructure. The eWorld Trade Platform (eWTP), initiated by B20 China, aims to accelerate international policy collaboration to support SMEs.1

4.

Invest in digital infrastructure: For example, the E.U.’s Payment Services Directive (PSD2) will empower start-ups to expand customer reach and encourage innovative business models.

5.

Think small, act big: Educate SMEs on alternative funding, such as crowdfunding and peer-to-peer lending; and on data privacy and consumer protection. Support SMEs with digital economic zones to support e-commerce.

Five ways to succeed

Accenture notes that only 15 percent of Fortune 100 companies have developed digital platform business models to date Successful digital platforms will proliferate as small businesses and traditional industries follow the lead set by digital-born platform companies. Accenture identifies five factors critical to sustaining critical mass in digital platforms, which use new technologies to create large scale markets of customers and service providers:

1.

Proposition: Create differentiated platform services that extend beyond the point of transaction; and that support both customers on the demand side and service providers on the supply side.

2.

Personalization: Target customers through tailored experiences across all channels, using customer data to anticipate needs and offer bespoke experiences.

3.

Price: Apply new pricing models, such as pay-as-you-go, ‘freemiums’, and subscription pricing to respond to peak demand.

4.

Protection: Embed trust at the heart of the platform, using both prevention and compensation techniques to attract customers and differentiate the platform.

5.

Partners: Scale the platform rapidly by identifying digital partners – such as app developers and payment service providers – who can enrich the platform experience and fulfill customer needs.

“Digital platforms are not just the preserve of digital born companies, like Airbnb and Alibaba, but are now becoming a default business model in most industry sectors, both B2B and B2C,” said Francis Hintermann, managing director, Accenture Research. “To enjoy efficiencies and high rates of growth, companies will need to transform everything from the way they co-create goods and services with third parties, tailor their offerings to customers, and price them dynamically. Crucially, they will only sustain critical mass by working with digital partners who can deliver the range of functional services that complete the customer experience.”

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

iFunding Raises $1,950,000 for Preferred Equity Investment for University of Florida

25 Aug

iFunding, a leading commercial real estate crowdfunding platform, raises $1,950,000 for a student housing apartment community in Gainesville, Florida

By Robert Hoskins

New York, New York – iFunding has raised $1,950,000 of preferred equity for a best-in-class student housing community in Gainesville, FL. The Sponsor is an innovative developer with a diverse US property portfolio. For this development, they secured a prime location proximate to both the University of Florida and the region’s leading retail center. 

iFunding has raised $1,950,000 of preferred equity for a best-in-class student housing community in Gainesville FL

iFunding has raised $1,950,000 of preferred equity for a best-in-class student housing community

The preferred equity investment is being made simultaneous with the property’s transition from construction to occupancy. This 600+ bed community outperformed lease-up expectations and was 99.2% pre-leased.

iFunding’s preferred equity is a participation with an institutional investor that has completed over $1 billion of transactions since 2010.

William Skelley, Founder & CEO of iFunding, observed, “As the iFunding community continues to expand its investor universe, we are thrilled to provide offerings that meet our investors preferences: multifamily assets with attractive yield and short-term duration. This capital raise not only meets those preferences, it’s a participation with an established commercial real estate family office.”

Innovational Funding LLC (“iFunding”) is one of the leading commercial real estate crowdfunding platform aggregating investor capital to provide equity and debt financing to owners, developers, and fund managers by leveraging relationships, technology and a full-service online platform. Accredited investors and institutions can register on our website to review our curated online investment marketplace, which includes investment positions in all asset classes and throughout the capital stack.

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iDisclose Launches a Free “SEC Document Scrubber” for Filing Clean Reg. CF Equity Crowdfunding Documentation

18 Aug

iDisclose is an online application that helps entrepreneurs prepare their own legal crowdfunding documents significantly reducing the amount of money paid to attorneys and law firms

 By Robert Hoskins

New York, NY – iDisclose announced that it is now offering a free online service to help issuers and their counsel submit the required crowdfunding documents to the Securities and Exchange Commission.

“We noticed that a lot of people have been having trouble uploading the required documents to the SEC’s online system known as EDGAR,”stated iDisclose’s CEO Georgia Quinn. “This is due to the finicky nature of the system and somewhat archaic technology it uses. Several issuers’ uploads were getting bounced and the error messages were indecipherable.”

iDisclose Launches a Free "SEC Scrubber" Tool for Filing Reg. CF Crowdfunding Issuer Documentation

iDisclose Launches a Free “SEC Scrubber” Tool for Filing Reg. CF Issuer Discloser Documents

Many times, documents are bounced when people attempt to upload them to the SEC’s Electronic Data Gathering, Analysis, and Retrieval system or “EDGAR” system because the actual file does not meet certain technical specifications or contains certain “tags” that EDGAR rejects. iDisclose’s new SEC Scrubber “cleans,” so to speak, the documents of any tags or unacceptable formatting without altering any of the content, so they are able to be filed.

When asked why iDisclose is offering this service for free, Quinn stated, “We are doing this because we believe in the power of crowdfunding and we want to see this industry succeed. This has been a silly stumbling block for hard-working and well prepared issuers, and we want to remove it.”

A beta-version of the SEC Scrubber is being released to the public today and iDisclose is taking comments and feedback to improve the tool in its next release.

iDisclose is an online application that helps entrepreneurs prepare their own legal crowdfunding documents significantly reducing the amount of money paid to attorneys and law firms. iDisclose puts the job of disclosure back into the hands of the entrepreneur, eliminating the inefficiencies of the traditional method, substantially reducing time to comply with the rules and saving thousands of dollars.

Rather than provide un-contextualized information about a business to a lawyer, and then relying on the lawyer to prepare the first draft, the entrepreneur responds to an online dialogue to draw out the relevant disclosure issues and the platform organizes the information into a legal document. Throughout the entire process, the entrepreneur is able to collaborate with his or her own team and attorney as needed, and to send their attorney their document drafts for final review and sign-off.

iDisclose also generates a Red Flag report of key issues that must be addressed, which can also be shared with an attorney for further advice and counsel. In addition, the platform creates a list of Risks Factors that are seamlessly organized within the document for easy review by investors.

iDisclose helps:

  • Businesses: The platform allows you to create your own legal documents at a reduced time and cost.
  • Investors: iDisclose provides fulsome disclosure in an easy to evaluate format.
  • Fundraising Platforms: iDisclose allows platforms to offer a value-added service to their users and standardizes the disclosure format across the entire platform.
  • Lawyers: It eliminates much of the drafting drudgery required with the disclosure process, and allows lawyers to focus on the true aspects of being a lawyer (offering real legal counsel, guidance and reviews).

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POMM Announces $10 Million Title IV, Reg. A+ Equity Crowdfunding Campaign to Produce a Biometric Security Case That Guards Against Hackers on Apple iPhones and Android Smartphones

11 Jul

The POMM Security Cases Will Target Billions of iPhone and Android Smartphone Customers Who Can Receive Multistep Biometric Authentication, Encrypted Storage and a Secure Set of Applications

By Robert Hoskins

New York, NY – Corporate executives, celebrities, movie stars, government officials or cell phone owners have one thing in common, they are sitting ducks for hackers that are set up to steal sensitive texts, emails, photos, videos and files that are stored on cell phones or backed up on Internet cloud storage services using malware programs such as HummingBad, Stagefright, WireLurker or Xsser.

POMM Biometric Security Snap-On Smartpone Case Guards Against Hackers

POMM Biometric Security Snap-On Smartphone Case Guards Against Hackers

“In addition to malware, it doesn’t take much computer hardware to capture phone numbers out of thin air and use cracking software to discover people’s four-digit security code,” said David Freidenberg, POMM’s CEO. “Thus, once hackers have your phone number they can use security holes in the SS7 telecom switching networks to listen in and record your phone conversations and take pictures with your smartphone’s camera while you’re inside your home or office when you are completely unaware that you are being watched.”

The good news is that there is a solution called POMM™ — Privacy on My Mind. The high-tech Israeli mobile security firm, POMM, Inc., has been working diligently on providing a cost-effective smartphone security case for the past six years. The company has been awarded multiple worldwide patents for its unique technology and is now raising money through an equity crowdfunding campaign.

The money raised is targeted for beginning mass production of its biometric security smartphone case technology and initiating a worldwide marketing campaign to sign up cell phone franchise stores, big box retail locations, resellers, distributors and hire manufacturer’s sales reps on an international basis.

POMM intends to pursue an initial public offering (IPO) in the future and, therefore, non-accredited and accredited investors have the opportunity to get in now and participate in this “Round A” equity raise. This press release is not an offering circular and the $498.80 units (12 shares) can only be purchased after reviewing the entire Title IV, Reg. A+ offering circular and full disclosure information located on the equity crowdfunding profile at: www.pommoffering.com

In 2015, the U.S. mobile accessories market reached $81.5 billion. Of the total amount, an amazing 40% or $32.6 billion was spent on smartphone protective cases followed closely by extended memory and battery technology add-on accessories.

To meet this demand, POMM’s engineering team designed its protective smartphone case to provide a huge amount of encrypted data storage, 50% more battery life and multi-step biometric security authentication system, which will only unlock a smartphone for the true owner. POMM technology also arrives with a set of secured applications, such as safe passwords, secured contacts, messaging and media library and more.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

POMM Unveils New Android and iPhone Snap On Biometric Security Case With Up to 256GB of Encrypted Data Storage and a 1500 mAh Lithium Battery for 50% Longer Cell Operation

6 Jul

Customers Will Receive All-Day Power, Six Times More Built-In Local Encrypted Data Storage for Up to 32,000 Photos, 20 Hours of Video or 18,000 Songs as Well as Secured Apps for Sharing Files

By Robert Hoskins

New York, NY – To prevent more waves of worldwide smartphone hacking and embarrassing security breaches, POMM Inc. today rolled out a new type of biometric authentication and data encryption cell phone case that keeps data files private and secure from hackers.

POMM Biometric Security Case to Help Android and Apple iPhones Guard Against Hacker Attacks

POMM Biometric Security Case to Help Android and Apple iPhones Guard Against Hacker Attacks

POMM™ is a must-have add-on for Android Smartphone and Apple iPhone owners that want biometric authentication; a highly secured, personal data storage cloud; and hacker-proof cell phone applications. The POMM also comes with a slim built-in lithium battery that provides up to 50% more battery time.

POMM Spec Sheet: http://privatepomm.com/he/spec-sheet.pdf

Why Do Cell Phones Need Biometric Authentication?
This is an easy question to answer for government officials such as Hillary Clinton and Donald Trump or celebrities including Jennifer Lawrence, Kim Kardashian, Kate Upton, Kaley Cuoco, and others, whose cellphone iCloud accounts were hacked leading to the discovery of susceptible software apps in over 1 billion Android and iPhones using HummingBad, Xsser or WireLurker.

Why are Smartphones Apps Susceptible to Hacking?
A large number of popular cell phones apps do not have critical user authentication protections. For example, “HTTP Request Hijacking” (HRH) affects at least 10,000 known apps on Apple’s App Store. And this is just one of a hundred ways to hack into what most people think are secure smartphones and Internet backup storage clouds.

What is Biometric Security?
Biometric security allows smartphones to authenticate a user’s identity using fingerprint, iris, face and palm scans as well as certain types of pulse, blood oxidation, body temperature and voice recognition to verify that cell phone users are valid, alive, well and not suffering from coercion.

What is a Private, Secured, Local Storage Cloud?
POMM (Privacy on My Mind™) is a mini-computer encased inside a durable, impact resistant cell phone case that performs biometric authentication as well as implements advanced encryption algorithms. Data is stored in a local, private, and very secure cloud versus Internet-based clouds that are favorite targets of ID theft, hacker attacks and other cyberspace criminal abuse.

Who Needs a POMM?
Hundreds of millions of computer-age, modern economy cell phone users worldwide who want to feel secure in accessing, managing, and updating their digital data files.

When Will the POMM Be Available?
POMM is ready to go to market now and is currently raising $10 million by selling shares via a Title IV, Reg. A+ Equity Crowdfunding Campaign to begin mass production and achieve market penetration. Investors that purchase shares can also receive one of POMM biometric security cases. To learn more, please visit http://pommoffering.com.

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