Crowdfunding PR Seeks Equity-based and Rewards-based Crowdfunding Sites to Add to Its Top 100 Crowdfunding List

29 Apr

Add Your Site to Our 2016 Top 100 List

Do you know of a new crowdfunding site that has been launched in the last 12 to 24 months? If so, we want to know the company name and what URL we should review for our Top 100 Crowdfunding Sites list.

Either follow us on Twitter @Crowdfunding_PR or connect with us on Linkedin at https://www.linkedin.com/in/roberthoskins and then share the information you’d like to add to any of our lists.

Is your crowdfunding site listed?

# # #

VerteCore “Lift” Indiegogo Campaign Shows Strong Demand During the First Week of Crowdfunding Campaign for Comfortable, Convenient, Spinal Decompression Device

18 Apr

High demand for the VerteCore’s mobile decompression “Lift” effectively positions the company to begin competing with inversion tables such as Teeter Hang Ups, Elite Fitness & Ironman Gravity

By Robert Hoskins

Dallas, Texas  – VerteCore Technologies reported that its first week of Indiegogo crowdfunding has raised almost 30% of its fundraising goal. The funds raised on Indiegogo will be used to pay for its first production run that will manufacture enough FDA Class 1-cleared medical devices to fulfill all customer orders beginning June 2016.

VerteCore Lift: Affordable, Comfortable, Convenient, Mobile Spinal Decompression for Lower Back Pain

VerteCore Lift: Affordable, Comfortable, Convenient, Mobile Spinal Decompression for Lower Back Pain

In addition, VerteCore will begin negotiations with large retail outlets including Wal-Mart, Costco, Target, Dicks Sporting Goods, Academy Sports and other big box retailers to carry the VerteCore Lift alongside the very popular gravity inversion tables.

When customers have a choice between a large, heavy inversion table that requires assembly versus a lightweight, portable VerteCore “Lift” that is much easier and convenient to use, most will choose a “Lift,” regardless of price, because they are much easier to use and integrate into the customers’ daily lifestyle.

“Everyone that suffers from chronic back pain has either tried or at least thought about trying a gravity inversion table to help relieve their back pain, including both of our co-founders,” said Paul Leake, VerteCore Technologies’ CEO. “They do help relieve back pain, but the problem is that they also give you headaches from the blood rushing to your head and create a fair amount of ankle and knee pain when hanging upside down. They also take up a lot of time doing nothing but hanging upside down if you use them one or more times per day.”

“This is precisely why we invented the VerteCore ‘Lift.’ Instead of hanging upside down uncomfortably for 20 to 30 minutes, our easy-to-use, dual-support brace utilizes a high-tech, patent-pending ratcheting system that allows customers to stretch out the spine to their precise comfort levels in just minutes and then allows them to continue with their normal daily routine while their back is decompressing,” Leake continued. “Instant relief from back pain and the freedom to move around like normal is a godsend for people with chronic back pain. If you think inversion tables are good, you will agree that our VerteCore Lifts are completely awesome.”

VerteCore Lift Benefits:

  • The Lift will provide immediate back pain relief without hanging upside down
  • Is easy to put on and adjust to the precise amount of decompression needed
  • The Lift is very comfortable to wear
  • Can be worn be worn over or under regular clothes
  • Can be utilized anywhere, anytime during daily activities
  • Allows activities such as jogging to increase circulation during decompression
  • Increasing circulation accelerates the body’s natural ability to heal itself
  • One size fits most tall and heavy people with waist sizes ranging from 22” up to 52”
  • Includes an option to be fitted with an extension that allows up a 72” waist size
  • It is small and when folded can be stored in a space that is 18” long x 10” wide x 4” tall
  • The “FDA Class 1-Cleared” device only weighs 4.3 lbs.
  • Comes with a 90-day, 100% satisfaction, money back guarantee

Gravity Inversion Table Shortcomings:

  • Requires hanging upside down uncomfortably for 20-minutes
  • Blood rushes to head when hanging upside down
  • Ankles and knees hurt while hanging upside down
  • Not designed for large/heavy people
  • Danger of tipping over if not setup correctly
  • Very heavy (~50 lbs.) and hard to move from room to room
  • Requires large 7 feet of perimeter space for use
  • Requires large area for storage
  • Requires the assembly of a lot of moving parts that can break
  • Requires two people and one-hour to complete assembly

The VerteCore Lifts are on sale right now via an Indiegogo crowdfunding campaign for only $299 while quantities last. After the crowdfunding campaign the MSRP will go up to $599, so order one right now to get this limited time 50% discount and save $300 bucks. They come with a 100% satisfaction money back guarantee so there is absolutely no risk to order. They will start shipping the first orders 30-days after the crowdfunding campaign concludes.

Or for customers on a budget, VerteCore has added a down payment option. Customers can make a very affordable $99 down payment that will secure their place in line. As the delivery date nears customers can:

1) Pay the $290 remaining balance (plus shipping if required), or;

2) Finance at $99/month

And once you have your Lift and let your friends try it on and they experience what it feels like to decompress their spine, they will want to buy one too. Field sales people will earn a 30% commission for every “Lift” they sell. Call (888) 928-LIFT to learn more.

# # #

VerteCore Lift™ Offers Chiropractors a Peer-Reviewed Spine Decompression Medical Device They Can Prescribe to Treat Herniated Discs, Degenerative Disc Disease, Scoliosis, Sciatica and Back Pain

21 Mar

 Get in Line Now if You
Want the Early Bird Special

Read the three customer testimonials from doctors that detail their own personal battle with chronic back pain and how the affordable, easy-to use “Lift™” made a big difference in returning to a normal life

By Robert Hoskins

 

Los Angeles, California – VerteCore Technologies announced a new program for Chiropractors that will allow them to lease affordable, mobile spinal decompression units that will augment scheduled chiropractic adjustment procedures. The VerteCore Lift™ can be used in a clinical setting that allows Chiropractors to offer spinal decompression in a very compact office setting that was not previously available with the large spinal decompression tables that cost $125,000 or more to install and required a very large footprint.

VerteCore Lift - Close Up - Brown on Black

VerteCore Lift – Affordable, Mobile Spinal Decompression for Active Adults

The clinical version of the Lift sells for only $1,199, which makes it the most affordable spinal decompression medical technology product on the orthopedic marketplace, and multiple units can be stored in a single small cabinet.

Chiropractors can prescribe the VerteCore Lift as in-office treatment or offer it as an at-home-use solution that back pain patients can wear 20-to-30 minutes per visit/day to allow the spine to be stretched out, which allows blood, nutrients and the body’s natural healing processes to flow through the spine uninhibited to help the body repair itself by rehydrating and resorption of the herniated discs, which relieves the pressure on pinched nerves that cause most types of back-pain-related disorders.

During the VerteCore Lift’s med-tech’s product development process a number of medical doctors and pain management specialists have peer-reviewed the compact spinal decompression device and provided not only positive customer testimonials, but have made personal investments in the company in order to introduce the VerteCore “Lift” to the $57 billion Orthopedic medical device marketplace.

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

VerteCore Lift, Affordable, Comfortable, Mobile Spinal Decompression

The following medical professionals have had a variety of back pain related medical problems and recently had a chance to personally try on and evaluate the VerteCore Lift. All were skeptical about trying out another new promising back pain relief medical device based on their trials and tribulations with other devices such as inversion tables that did not work, gave them headaches from too much blood rushing to their head and ended up causing more pain in their ankles and knees than the relief it provided for their back pain.

But after years of spending thousands of dollars on doctor visits, MRI’s, long-term physical therapy sessions, cortisone shots, pain medications, and back surgeries, all of these medical professionals were just like a wide cross-section of the American population that were willing to try anything to get rid of their chronic back pain. And when they did they were surprised at how well the “Lift” performed.

Dr. Mark J. Mulvihill, Ph.D., Vice-Pres., X-Rx, Cambridge, MA

“I woke up on Christmas Day six years ago and my leg hurt extremely bad and I thought maybe I had pulled a hamstring. After several doctor visits and an MRI exam I was diagnosed with Sciatica, which was being caused by a herniated L5 S1 disc.

For five years I went through extensive physical therapy, cortisone shots, and many types of pain medications, which caused problems with my digestive tract and gave me pretty bad heartburn.

I have tried many back pain devices that are advertised on TV, but the only one that gave me any type of relief was an inversion table where you hang upside down and let gravity stretch the spine with the body’s weight. While it gave me temporary back pain relief, I am tall and weigh around 200 pounds. Putting that much pressure on my knees and ankles hurt and negated the effects of my back pain relief. It also gave me headaches because of the blood that rushed to my head while hanging upside down.

Before all of this started I was a competitive golfer and the back pain basically forced me into early retirement. I longed to play the game, but I simply could not because I could not rotate my back at all without excessive pain.

By nature and due to my medical education I am very skeptical when it comes to trying out new back pain devices, but a friend of a friend introduced me to Paul Leake. We agreed to meet during a business trip, which was actually good because travel usually is an excruciatingly painful experience for people with back pain.

Paul Leake, VerteCore Technologies, Managing Director

Paul Leake, Managing Director, VerteCore Technologies

We met and after wearing the VerteCore Lift for 20 minutes my back pain was completely gone. For the first time in years, I could actually sit up easily from a laying down position. It was incredible. I felt so good the next day that instead of sitting on the sidelines as usual, I spent a full day sliding around slippery slides at the local water park with my family. It was an awesome feeling.

A good friend of mine, Dr. David Curtis, also suffers from back pain associated with degenerative disc disease, which left him with six herniated discs. One day we played 36 holes of golf and both of our backs were sore so I mentioned that I had the VerteCore Lift with me. We took turns wearing the Lift for 20 minutes each and the pain relief was immediate.

It worked so well that David wanted to purchase a Lift and was disappointed that my device was a demo unit and that they would not be available until an upcoming Indiegogo crowdfunding campaign that will be launched sometime in April 2016.

If you have any type of back pain caused by herniated discs and pinched nerves, I highly recommend that you try a VerteCore Lift. It is simple, cost-effective and very easy to put on and wear during a 20-minute doctor visit or buying your own Lift so that you can wear it during your normal daily routine.

 

Dr. David Curtis, Ph.D., Psychologist, based in Long Island, New York

“My story is similar to Mark’s. I was diagnosed two years ago with degenerative disc disease and by the time I had my first MRI, the exam showed that I had six herniated discs.

Like Mark, my back pain made it tough to play golf. So when he called and asked me if I wanted to play a round of golf I wanted to say no, but he said that he had a new med-tech device that would decompress the spine and help reduce my back pain. When I tried it on, much to my surprise it did and I felt the decompression effects for the whole day. And I only wore it for 20 minutes.

What surprised me is how simple the device was to operate and how much better I felt. I would highly recommend a ‘Lift’ to anyone with back pain. Simple back pain relief is a good thing for everyone.”

Dr. Richard F. Mestayer, Medical Doctor/Psychiatrist, Springfield, Louisiana

“The VerteCore Lift was introduced to me through a good friend, Stanley Cooper. He told me some very positive things about the med-tech spine decompression device and I became very interested in the product due to my own person experience with chronic back pain.

Unfortunately for me, I have had back surgery twice with the final one being a “Fusion.” So instead, I had several patients try it on at my office and it was very clear from their facial expressions that it was doing a good job at melting away their pain.

As an MD, I think that the VerteCore Lift would have been very helpful to me during the years prior to my surgery. The VerteCore Lift is not designed to help patients with fusions, but I wish that it had been available when I began having my back pain. I feel confident that if I had healed better from my earlier minor back injuries that I probably could have completely avoided undergoing back surgery altogether.

I would definitely recommend that all future patients try a VerteCore Lift before contemplating irreversible back surgery. You will be glad you did.”

If you would like to pre-order single units or purchase volume quantities before the Indiegogo crowdfunding campaign begins, please fill out the contact form at http://vertecore.com or call Paul Leake direct at (601) 807-2148.

The company is currently recruiting sales people, resellers, distributors, and manufacturing representatives. The Indiegogo crowdfunding campaign is going to offer a 40% discount (save $240) on both the clinical and consumer models on the first 500 units to be pre-sold. About 200 orders have already been placed.

Get in line now if you want the Early Bird Special

# # #

MacroCrowd Offers $5,000 Equity Crowdfunding Real Estate Investment Deals for Building Luxury Homes in Hampton, New York

24 Feb

The Twelve-Month Investment of $4.5 Million is Needed to Complete Construction and is Offering a Targeted Return on Investment of  Twenty-Two Percent

By Robert Hoskins

Hamptons, New York – This MacroCrowd equity crowdfunding project is for the development of two luxury residences, which will sell for between $3 million and $4 million each, on the last vacant lots in the Georgica section of East Hampton Village – a highly desirable address with the all-important “south of the highway” location.

MacroCrowd Real Estate Equity Crowdfunding Platform

MacroCrowd Real Estate Equity Crowdfunding Platform

These exclusive communities at the tip of Long Island never go out of style and remain some of the most desirable and prestigious places to own real estate. Investing in the Hamptons might seem like something reserved for those with extraordinary wealth – and it’s true that in 2015 there were 3 sales of $50 million or more – but new homes of between 4,000 and 5,000 sq. ft. typically sell for less than $5 million. There are many more buyers in that price range than for the estate properties, and really great returns to be made from building them to sell.

MacroCrowd is approaching crowd-funding a little differently than anyone else in the real estate sector,” explains Mark Suleman, MacroCrowd’s Founder. “We have assembled a team of experts with decades of experience across all classes of real estate, in development as well as in investment and management. We are focused on being curators of exceptional investment opportunities, rather than just a marketplace for vanilla real estate transactions. Everything we bring to market will have notable elements of uniqueness. We want our clients to be proud of what they’re investing in while they’re making great returns.”

The developer is Sterling & Vertue, which is the new brand name of a luxury homebuilder with a 25-year track record of successful development in the Hamptons and on the North Shore of Long Island. The homes have been designed by McDonough & Conroy, leading architects in the Hamptons, and feature a master suite on each of the first and second floors for maximum buyer appeal.

The investment is being conducted through a single-purpose limited liability company – Sterling & Vertue Partners (Judson Lane), LLC – which will own the land and improvements until sales of the completed homes are closed.

“I’ve been building luxury homes on Long Island for a long time now,” says Severo Fernandes of Sterling & Vertue, “and buyer demand, particularly in the Hamptons, has always been strong, even when markets elsewhere have been soft. Obviously, there’s a lot less land available for development now than there was when I started my career, which makes the Hamptons even more exclusive. I’ve now seen two generations of buyers getting into the market here. The Hamptons communities just have that sustained pulling power.”

“We had a great year in 2015,” says William Wolf, a senior real estate broker with Douglas Elliman in East Hampton. “All our price points moved upwards, including the entry point for the luxury segment, and the top end of the market was the most buoyant it’s been in a decade. Our buyers are very well informed and they’re telling us that they really believe in the Hamptons as a sound place to invest. There’s a shortage of new homes in the Hamptons, particularly south of the highway, and Douglas Elliman is very positive at the prospects for Sterling & Vertue’s latest development project.”

# # #

 

 

Campers, Hikers, Skiers, Kayakers, Spring Breakers and Emergency First Responders Get Cool New Wireless @Beartooth Gadgets that Allow Tactical Communications Where There is No Wi-Fi or Android/iPhone Cell Towers

22 Feb

The New Off Grid  Beartooth Communication  System is Now Offering Crowdfunding Supporters a Special 30-Day Pre-Order 40% Discount via the Beartooth.com Website

By Robert Hoskins

Bozeman, Montana – The new wireless communication system is perfect fit for large groups of people traveling through the wilderness, ski resorts, spring break parties, concerts, etc. that want a way to stay in touch where there is no Wi-Fi or cell phone coverage due to congested networks or natural disasters. The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and GPS location services.

The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and location services

The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and location services

The unit has its own sub-1 GHz antennas that can connect group members with each other or anyone that is a mutual friend in the Beartooth social network.  With Beartooth, users can talk, text, and find friends on a map, all without cell service or Wi-Fi. Beartooth, which is slightly larger than a deck of cards, pulls double-duty as a backup battery for your smartphone.

Beartooth is now accepting 40% discounted pre-orders for their off-grid communication device, ensuring that you will always stay connected to group members and mutual friends around them. For example, anyone from a college or high school campus could use the Beartooth communicator to locate, call or text mutual friends at a ski resort or on a spring break trip.  The same would be true for police, fireman and emergency first responder teams descending on a natural disaster scene. Communication and location would be instantaneous.

Unlike traditional handheld radios that are cumbersome and difficult to use, Beartooth pairs with your smartphone to quickly and simply connect with other Beartooth users in range. No need to worry about confusing channel settings, radio protocols, and button sequences. All of Beartooth’s powerful functionality is available at the touch of a finger in a format easily recognizable to the user. Download the app, pair the device, and go explore.

“Beartooth was born in Bozeman at Bridger Bowl Ski Area. Company cofounder, Kevin Ames, and I were separated with no service,” said Michael Monaghan, Beartooth CEO and cofounder. “After several hours we finally re-connected and promptly started working on a solution. Kevin is a former smokejumper and radio communications operator who spent his career working in environments with no cellular or Wi-Fi service. It was natural to enable the smartphone carried daily to communicate off grid.”

Whether you are skiing fresh powder in the backcountry or dancing at Coachella, you can now reliably stay in contact with your group in ways that were previously unavailable. During the limited 30-day pre-order campaign, Beartooth is available for $249 per pair, 40% off the MSRP of $399.

Beartooth communicator specifications:

  • 2.44in x 4.0in x 0.49in
  • 4.5oz
  • 3,000 mAh Li-ion battery
  • USB Type-C charge port
  • Sub-1GHz license free bands
  • Works with iOS and Android Phones
  • Average range of two miles

Beartooth communicator features:

  • Individual and group push-to-talk voice
  • Individual and group text messaging
  • Automatic or on-demand GPS location sharing
  • Offline maps: High quality 24k topographic and street maps
  • Battery backup: Recharge your smartphone

Beartooth will start shipping to US customers late 2016. Pre-orders can be placed at www.beartooth.com.

# # #

Merit Harbor Group’s Boutique Investment Banking Arm offers Startups Crowdfunding Consulting Assistance

19 Feb

Boutique middle-market investment bank offers crowdfunding assistance to late-stage startups and growing companies

Merit Harbor Group's investment bank works directly with startups via crowdfunding

Merit Harbor Group’s investment bank works directly with startups via crowdfunding

“As we get closer to the full implementation of Title III equity crowdfunding, our team is gearing up to assist companies in raising the capital they need,” says company Director, Nate Nead. Title III equity crowdfunding, which allows small businesses to raise a maximum of a million dollars in any given twelve-month period, is on the firm’s radar as another method available for smaller companies seeking access to capital.

Equity crowdfunding, an alternative financing medium for small business, allows companies seeking capital to source it through individual investors on portals built for the purpose of information and promotion. The company maintains its own proprietary list of both accredited and non-accredited investors who have expressed keen interest in seeing available deals from real estate to software. The company also maintains key relationships with other equity crowdfunding portals where companies can syndicate for broader exposure.

“We are excited about the partnerships we have formed with other portals and we are confident these alliances will provide a great benefit to our crowdfunding clients who are seeking to raise capital,” says Nead. While the company acts as a traditional investment bank, advising middle-market clients on merger and acquisition transactions, the firm’s and its principals and investment bankers see the wisdom in marrying crowdfunding with traditional middle market business finance. “We are confident that crowdfunding and traditional business finance are not mutually exclusive. While it may take some time for the two to play well together, we are hoping to be able to assist when that marriage becomes more real,” he says.

Merit Harbor Group is a middle market investment bank with offices in multiple cities across the United States. The company provides merger, acquisition and capital raising assistance to post-revenue startups and growing companies across nearly every market sector. The company assists promising companies in structured growth before a meaningful exit via merger or acquisition. The company’s licensed investment bankers in Seattle, Portland, Las Vegas, Phoenix and Portland.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

The Narative Advantage: Why Women Are More Successful than Men at Crowdfunding Because of the Language They Use to Describe Their Projects

9 Feb

A leading crowdfunding research report from Andreea Gorbatai, UC Berkeley, and Laura Nelson, Northwestern University, details why women are better at crowdfunding because of the language they use in their crowdfunding campaigns

By Robert Hoskins

Austin, Texas – According to a new crowdfunding research report, it is not what you say, but the words you use to say it when communicating the features and benefits of a crowdfunding campaign. If you are researching how to launch a successful Kickstarter or Indieogogo crowdfunding campaign, we highly recommend that you read both “The Narrative Advantage: Gender and the Language of Crowdfunding” and “The Language that Gets People to Give for Successful Kickstarter Campaigns.”  These research reports will greatly enhance your ability to use the most effective and persuasive language possible to reach donors and investors and instill a desire to support your crowdfunding campaign.

Here is an introduction to what the crowdfunding research report covers:

“Economic and social arrangements in markets and organizations have been shown to systematically disadvantage women across a wide range of outcomes ranging from hiring, performance evaluations, rewards, and promotion in the labor market to financial support in the capital market. Research has identified several mechanisms through which this inequality is perpetuated, ranging from homophily, tokenism and structural constraints to negative stereotyping and women’s own beliefs about their skill level and worth in the labor market.

The Narrative Advantage Gender and the Language of Crowdfunding

The Narrative Advantage Gender and the Language of Crowdfunding

In particular, research on financing, small business, and entrepreneurship has shown that women are at a marked disadvantage compared against men with similar skill and experience levels. This difference has been largely attributed to choice homophily among predominantly male funders, and to the type of businesses that women start.

In the venture capital industry, male venture capitalists acts as gatekeepers; this results in less funding and mentorship for female entrepreneurs. In other entrepreneurial ventures, women gravitate towards small business ventures where they are often the sole employee instead of choosing scalable business projects.

In all these contexts, the long term outcomes – financing, and the terms of the financing deals – are the results of many difficult to quantify factors resulting from the interaction between the funder and the entrepreneur. It is thus difficult to isolate the effects that non-verbal behavior, paralinguistic cues, contextual factors, and interactions between the entrepreneur and the funder have on the final decision regarding funding. Some of these factors have been studied experimentally in the laboratory (Brownlow and Zebrowitz 1990; Carney, Cuddy and Yap 2010; Kramer 1977).

The majority of these studies rely on evaluating the effect of these factors on the audience, controlling for language content. But the language we use is intimately connected to how we think, and how others evaluate what we are saying. Moreover, language is connected with socio-demographic characteristics of the speaker or writer, such as gender, age or occupation.

In this study we aim to examine the effect of language on the success of crowdfunding campaigns, and the relationship between linguistic content and gender. Online, text-based campaigns are ideal for examining the effect of language content apart from characteristics of the delivery medium, message sender, and audio-visual information because the message is delivered to the potential donors via an information-poor, asynchronous text interface.

In turning our attention to the language used in crowdfunding campaigns, we examine four different dimensions of language content in campaign descriptions: positive (sentiment) language, vividness, inclusive language, and business language. We then suggest that three of these types of linguistic content (positive sentiment, vividness and inclusive language) are both more likely to be rewarded in crowdfunding campaigns, and more likely to be used by women, while the use of language related to money is more likely to be penalized in the crowdfunding context and more likely to be used by men. We then test and confirm our theory that language mediates the relationship between gender and fundraising outcomes using data from the online crowdfunding site Indiegogo.

Our findings indicate that gender-specific language partially mediates the success of women in fundraising money through crowdfunding. This study identifies an economic institution (crowdfunding) where female-specific linguistic patterns are preferred over male- specific patterns, leading to a reversal in gender inequality with respect to funding.

Additionally, this study contributes to economic sociology research on gender by quantifying the impact of linguistic choices on fundraising outcomes. Lastly, this research contributes to research in computational sociology by employing topic models to refine the product classification of crowdfunding campaigns and quantify crowdfunding campaign text along several content dimensions using the Linguistic Inquiry Word Count dictionary (Tausczik and Pennebaker 2010).”

An outline of the report:

Theory and Hypotheses:

Introduction

Money and Language

1a. Crowdfunding proposal success decreases with the use of money-related language.

1b. Crowdfunding proposal success increase with the use of vivid language.

1c. Crowdfunding proposals success increases with positive emotion.

1d. Crowdfunding proposal success increases with the use of inclusive (relational) language.

Gender and Language

2a. Women use more inclusive language than men do.

2c. Women use more vivid language than men do.

2d. Women use less language related to money than men do.

Language, Gender and Crowdfunding Success

3. Language mediates the relationship between gender and fund-raising success.

 Conclusion

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Crowdfund.co Expands Customers’ Options for Debt & Equity Crowdfunding Real Estate Investment Banking

11 Jan

The company continues to have an interest in and the education of how investment crowdfunding will ultimately impact their customers’ ability to raise funding, including offering Reg D 506(c) alongside the new Regulation A+ offerings

Seattle, Washington – Crowdfund.co announces a service expansion of the company’s debt and equity crowdfunding into the real estate investment banking market. The move comes after several clients operating in commercial real estate expressed interest in combining institutional capital raises with individual, accredited investors. Luckily the company has maintained an interest in and the education of how investment crowdfunding will ultimately impact their client’s business, including offering Reg D 506(c) alongside the new Regulation A+ offerings.

Crowdfund Equity and Debt Crowdfunding for Real Estate Industry

Crowdfund Equity and Debt Crowdfunding for Real Estate Investment Banking

Real estate investment banking—facilitated through both debt and equity crowdfunding—is likely to continue to be one of the faster growing segments in the crowdfunding market. Crowdfund.co is fully-equipped to facilitate commercial real estate transactions involving both accredited and institutional investors. “At the end of the day, it does not really matter how we fill out the capital stack,” says Craig Dickens, CEO. “All that matters is that we run a successful, clean and legitimate process and that we are able to meet the needs of our clients looking to raise capital.”

“We consider ourselves a traditional private investment bank,” says Nate Nead, Director, “but the latest legislative changes are creating demand for offerings that are structured much differently than traditional investment banks operate. We are simply going with the flow and providing our clients the flexibility in raising the capital they desire through the methods that make the most sense for their particular raise,” Nead says.

While the company sees the changes brought about by the JOBS Act as revolutionary, they do not expect their business to be significantly altered. “Each deal still requires someone to drive it to the bank,” says Nead. “That is true regardless of whether you are sourcing capital for real estate or for a private stock transaction. Just because a deal is posted on an equity crowdfunding site, does not ensure the company will be funded.” Crowdfund.co and its affiliates maintain that while crowdfunding will have a significant impact on investment banking and traditional finance, there remains more upside opportunities, particularly as clients become more educated as securities issuers.

“We still spend a great deal of time talking clients out of one form of capital formation or another, Nead says. “Not everyone is a good candidate for Regulation A+, for instance. There is certainly significant opportunity in debt and equity crowdfunding, but too many issuers are trying to put square pegs in round holes. With our business and real estate clients, we are helping to consult them down the proper path for capital formation.” That path could include Regulation D 506(c), Regulation A+ or perhaps, eventually Title III of the JOBS Act, when it becomes available in May.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Deal to Powerboat, Sailboat, Houseboat & Yacht Owners That Would Like to Purchase the World’s 1st Modular, Personal Watercraft

23 Nov

This Lightweight, 450cc Wave-Jumping Dynamo Can Be Separated Into Four Pieces and Transported Without a Trailer for Only $2,495, Unlike Jet Skis, Waverunners and Sea-Doos, which Cost Up to $12,000 More Due Powersports Dealer Markups 

Milwaukee, Wisconsin – The BomBoard watercraft Indiegogo crowdfunding campaign opens at 12:01 a.m. on “Cyber Monday,” November 30th. The first 100 Early Birds will be able to purchase a BomBoard for only $2,495, a huge savings off the suggested retail price of $3,995. And for members who are signed up for BomBoard’s direct seller program, they will be offered the opportunity to receive the special offer as soon as Black Friday. To automatically receive the VIP Indiegogo pre-opening invite, the crowdfunding campaign URL, and the Black Friday special pricing offer as soon as it becomes available, please signup now at www.bomboard.com/win/.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

BomBoard’s Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

“The BomBoard’s patented design is revolutionary. Our unique feature to pull it apart, put it in a car, and then put it back together again at the beach or lake allows for newfound freedom for millions to enjoy fun on the water with high-performance, portability, ease-of-use and a small price tag,” said John West, BomBoard’s CEO and Founder. “You can take the BomBoard out on any body of water. It is simple to operate and with speeds up to 45-mph, this craft offers every rider, from beginner to professional, a very exhilarating experience — no boat ramp, $1,500 trailer or $3,000 lift required. It’s the perfect accessory for lake, beach and vacation homeowners, as well as powerboat, sailboat, houseboat, and yacht owners.”

Unlike other traditional jet ski type products that sell through marine boating retail stores, resellers and distributors that mark up the price by 30% to 50%, BomBoard will be selling their products direct through the Indiegogo crowdfunding campaign first, and then through a worldwide network of lake house owners, houseboat dwellers, watercraft rental companies, marina owners and professional beach bum/surfing personal watercraft brand advocates (direct sellers) and manufacturer representatives.

 

BomBoard watercraft are not only the world’s lowest priced high-performance watercraft, easy to purchase with a credit card, but the company has also implemented a bonus referral program, where participants can earn $125 for each social media/email referral that buys a BomBoard or a free one if they convert 20 friends into buyers. The company uses a sophisticated CRM system to track referrals via Facebook, Twitter, Email, LinkedIn, Instagram and other social media platforms. But you need to get in line as soon as possible because the company has already signed up a network of 2,800 sellers. Join them at www.BomBoard.com/win/.

Sales tracking will begin with the Indiegogo Campaign’s Black Friday Special Promotion Price of $2,495 and will only be available to the first 100 buyers.

The BomBoard’s patented design has already been racking up leading industry awards. In October 2015, the BomBoard Personal Action Watercraft, won the prestigious 2015 NASA Tech Briefs, Create the Future Design Contest for Consumer Products Award and its Founder, and serial entrepreneur, John West, previously won the KPMG, Chicago Entrepreneur of the Year Award.

BomBoard Watercraft Product Specifications:

  • $2,495 Black Friday Crowdfunding special (M.S.R.P. – $3,995)
  • Stores easily in garages, closets, apartments and boats
  • Clean 4-stroke 450cc engine
  • 45 mph standing, sitting or kneeling
  • Its four modules snap together in less than 60-seconds
  • Simple transport in the back of a car or truck
  • Only weighs 165 lbs. (heaviest module is 90 lbs.)

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Amazon Demonstrates Its Business Expertise, Provides Superior Marketing and Distribution Services for Entrepreneurs and Startups

17 Nov

Kickstarter, Indiegogo and Other Top Crowdfunding Sites Should Pay Attention and Start Providing a Deeper Portfolio of Marketing and Distribution Channel Services or Suffer the Consequences

By Robert Hoskins

Seattle, Washington – Amazon (NASDAQ: AMZN) announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

Amazon Launchpad for Entrepreneurs and Startups

Amazon Launchpad for Entrepreneurs and Startups

“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it,” said Jim Adkins, Vice President, Amazon. “Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

Amazon Launchpad offers participating startups:

  • Brand Development: Custom product pages help bring products to life through visually-compelling imagery and videos. Founders can tell their story and connect with customers in a personal way with Q&A about the startup. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations.
  • Customer Reach: Amazon’s most powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility. Startups also enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service.
  • Global Expansion: When startups are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs in more than 10 Amazon marketplaces around the world.

Amazon is working with more than 25 venture capital firms, startup accelerators, and crowd-funding platforms to bring startups into the Amazon Launchpad program. Andreessen Horowitz, Y Combinator, and Indiegogo are a few of the companies that have funded the more than 200 products currently available in the Amazon Launchpad store – which features everything from Electronics to Kitchen to Beauty items. Products from startups in the program include the Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver SheetsElectric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and Casper Mattress, among others.

Initial feedback from some of the companies in the Amazon Launchpad program includes:

  • “Launchpad makes Amazon an ideal partner for the most innovative young tech companies,” said Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz. “It’s yet another way Amazon fosters a real ecosystem of invention and creativity.”
  • “At Y Combinator, our support doesn’t end on Demo Day. With Amazon Launchpad, we are reinforcing our commitment to help bring physical products to a wide audience,” said Luke Iseman, Partner, Y Combinator. “This program will help our hardware startups get in front of more users than ever before.”
  • “Indiegogo empowers campaigners to turn ideas into reality through customer engagement and funding mechanisms. By partnering with Amazon Launchpad, Indiegogo entrepreneurs gain instant access to Amazon’s powerful distribution capabilities and massive audience,” said Slava Rubin, Co-Founder and CEO, Indiegogo. “I’m excited to see how this unique partnership enables startups to accelerate their growth and share their innovative products with the world.”
  • “Amazon recognizes the increasing importance of fast and reliable home Wi-Fi as consumers stream more video and music than ever before and connected devices go mainstream,” said Nick Weaver, Co-Founder and CEO, eero. “We couldn’t ask for a better partner and are honored to be one of the emerging companies in the Amazon Launchpad program. We’re excited to showcase our product on the world’s largest discovery platform.”
  • “Amazon Launchpad is the perfect home for our smart jewelry. This innovative way to shop lets us tell consumers the story and philosophy behind Cuff, and hopefully makes them fall in love with our product,” said Deepa Sood, Founder and CEO, Cuff. “We couldn’t be more thrilled to be a part of this initiative.”
  • “I am an accidental entrepreneur – I never dreamed that FreshPaper, which started as my middle school science project, would one day be in the hands of farmers and families across the globe. But my unlikely story is only possible because of visionary partners like Amazon who believe in our product’s potential to change the way the world eats,” said Kavita Shukla, Inventor and Founder, Fenugreen FreshPaper. “By throwing their considerable weight behind ideas like FreshPaper, Amazon is using its technology and reach to make innovation accessible to all.”
  • “The sheer scale that Amazon Launchpad offers a startup like Electric Objects is unparalleled,” said Jake Levine, Founder and CEO, Electric Objects. “Working closely with their team these last few months, I’ve been consistently impressed with the level of service and access that this program makes available. This partnership could be game-changing for our company, and we’re thrilled to have the opportunity to participate.”

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Follow

Get every new post delivered to your Inbox.

Join 97,889 other followers

%d bloggers like this: