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Plum’s Artificial Intelligence (AI) Crowdfunding Campaign Raises £892,465 for Personal Finance Chatbot on Seedrs

15 Aug

The initiative makes its debut just eight months after the AI company raised its first $500k seed round from 500 Startups

By Robert Hoskins

London, England –  Plum, an artificial intelligence (AI) chatbot for personal finance, has raised £892,465 its initial £700k equity crowdfunding goal a month after launching its fundraising campaign on Seedrs in July.

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances.  The disruptive startup says Fintech’s increasing penetration hasn’t yet reached the mass market, but Plum is set to change that. The crowdfunding campaign Seedrs plans to fund aggressive growth and expansion plans in the near future.

Plum has undertaken the ambitious task of helping millennials save money in a way they barely notice. The innovative chatbot connects securely to users bank accounts via Facebook messenger and AI technology learns their spending habits and automatically saves small amounts of money every few days. The savings are put into an account with an FCA-regulated e-money provider, Mango Pay, and individuals manage their money via Facebook’s Messenger platform.

The crowdfunding campaign on Seedrs follows just eight months after the disruptive AI business raised its $500,000 seed round led by Silicon Valley accelerator program 500 Startups.

The company launched in January 2017 with a waitlist of 5,000 users since which user numbers have been growing at a rate of 25% month on month. In the seven months since launch, Plum has seen its monthly savings grow by 50% each month. The personal savings chatbot is now on track to exceed £20 million in savings for millennials by the end of year one.

“There’s been lots of talk about the personal savings glut in the UK, confirmed by troubling stats. Deloitte estimated the savings gap will reach £350 billion by 2050. It’s a huge problem. Our team helps Plum users to micro save on average £150 a month in a way they barely notice,” said Victor Trokoudes, one of Plum’s Co-Founders. “We saw how TransferWise reduced the friction for sending money globally and provided consumers with a cheaper, superior product.”

Plum’s founders recognized that consumers have long been overpaying on a raft of financial services and products, facilitating abnormal profits for banks and financial services. They are committed to bringing a holistic financial assistant to the mass market by help users to save and earn interest on their savings. Plum will by tell you if you are being ripped off by your utility provider, if you’re overpaying on a loan or bank overdraft and will simply ask you if you would like to switch to save money. All a customer has to do is reply ‘yes.’

This is facilitated through partnerships with energy provider Octopus which gives Plum users the chance to switch to a green energy provider and lower their utility bills by around £250 a year, and Habito which helps Plum customers to find their first mortgage or remortgage opening up the possibility for savings in the thousands a year. Users are also able to earn a return of 3% via Plum’s partnership with P2P lender RateSetter.

While it is Plum’s AI algorithm that powers users automatic savings, the user can also determine how much they save by adjusting Plum’s saving mood from normal to ambitious, a feature that 30% of Plum users have activated, indicating the ambition of consumers to save more.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
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Top 10 Equity Crowdfunding New Investment Opportunities for Investors and VCs in 2018

21 Jul

Top 10 Investing Opportunities for Investors and Venture Capitalists in 2018

By Robert Hoskins

Top 10 Equity Crowdfunding Investment Opportunities for Startups in 2018

Top 10 Equity Crowdfunding Investment Opportunities for Investors and VCs in 2018

What technologies will represent the best equity investment opportunities for investors and venture capitalists in 2018?

  1. Artificial Intelligence and Machine Learning Go Mainstream
  2. Seeing Is Believing: VR and AR Become Critical Business Tools
  3. Obey the Sound of My Voice: Voice-Driven Apps Filter Out the Noise
  4. Apples and Oranges: Ag-Tech Disrupts the World’s Oldest Industry
  5. Industrial and Agricultural Drones Set to Take Off
  6. Is That a Doctor in Your Pocket? Digital Revolutionizes Healthcare
  7. Here, There, Everywhere: Blockchain Applications Finally Take Hold
  8. Boldly Going Where No Company Has Gone Before: Space-Tech
  9. Cyber Security for Critical Infrastructure Becomes Vital
  10. Autonomous Driving Picks Up Speed

1. Artificial Intel/Machine Learning Go Mainstream

Driven by exponentially faster computing power and cloud computing, “teaching machines” is becoming easier and more scalable, enabling AI to go mainstream across a wide range of industries: including consumer marketing and retail, entertainment, digital health, and newer areas like autonomous driving and advanced robotics.

More and more startups are building applications which will solve real world problems by applying AI in areas that can truly have an impact on the quality of our lives.

2. Virtual Reality/Augmented Reality Business Tools

Did you know that in operating rooms across the US, brain surgeons are already using Virtual Reality (VR) to rehearse and simulate surgery in order to be more effective?  VR and Augmented Reality (AR) is not just about show business, entertainment, and 3D gaming, but also about saving lives, industrial solutions, and infrastructure.

VR and AR are about to go mainstream and will be used across a wide range of sectors from sports analytics to building airplane wings. These are definitely interesting technologies to keep an eye on!

3. Voice-Driven Apps Filter Out Background Noise

Have you ever tried using Siri in a car going over 50 Mph?  Or talking to Alexa with the kids making noise in the background? Good Luck! As we all know it does not work.

However, the era of voice driven computing is coming. In the last 10 years, the world has moved from primarily using keyboards to swiping and using touch-screens. In the next five years users will move to talking to our devices as the primary mode of man to machine communication.

Core voice recognition software has become almost perfect at understanding the human voice and getting our words correct. The missing ingredient is its ability to enable our machines to get a clear signal and cancel background noise so that Siri really can HEAR what we are saying.

4. Ag-Tech Disrupts the World’s Oldest Industry – Farming

The world’s oldest industry of growing crops has not been known for its technological flexibility. However, these days Agriculture-related technologies are blooming for different reasons.

Traditionally farming is a family owned business and we now see how second generation of farmers are much more techie and open to adopt advanced farming technologies. In addition, the last two years have seen mass consolidation between leading players in AgTech creating deep pockets and a big appetite for acquisitions.

5. Industrial and Agricultural Drones Take Off

Over the past couple of years, more and more buzz is hitting the airwaves about Amazon and others using drones to deliver packages to your doorstep or bring you fast food on demand.

While this sounds pretty cool, more interesting and profitable uses of drone technologies probably lie within industrial and agricultural markets.

Drones are already playing critical roles in facility security, mining, oil and gas exploration, crop protection and surveying landmass. Building industrial scale drones with light-weight, long-lasting batteries, which are robust and reliable seems to be a temporary roadblock, but companies that can advance these technologies are worth watching closely.

6. Digital Healthcare Puts a Doctor in Your Pocket

As much as we try not to overuse this term, artificial intelligence is actually a powerful factor in the rapidly growing digital health sector. Enable regular people as well as healthcare personnel crunch historic data sets from electronic medical records from way back when — to the latest data that is now being collected from wearables in order to increase our quality of life and perhaps even prevent deaths.

The same will be true for computer vision and machine learning technologies that enable the bio-tech and life sciences industries to begin extracting new insights and diagnostics from images.

7. Blockchain Applications Finally Take Hold

Timing is everything! In the buzzword competition of 2017, blockchain was the hands-down winner.   Since then, there have been missteps and pivots for this important financial technology. Many Venture Capitalists (VCs) have been disappointed with their investments in this sector; however, now is the time to begin taking a fresh look as this technology matures and evolves beyond Bitcoin across multiple applications such as: sharing economy, data security, logistics, and of course, banking and finance.

8. SpaceTech Goes Where No One has Gone Before

The Space Tech sector is usually dominated by governments and states , but is rapidly opening up to private ventures and prestigious VC funds are seeking to begin building space portfolios that will enable these ventures to take off.

In terms of funding needs, what used to be super-expensive is becoming much more affordable, with standardization of hardware protocols as well as general cost reductions of consumer electronics. Satellites can now be built and launched for less than half a million dollars, creating exciting opportunities to commercialize the technology.

9. Cyber Security for Infrastructure Becomes Critical

Are you worried about your car getting hacked? How about cyber criminals sneaking in through your air conditioner or refrigerator?  Cybersecurity is not new; and in fact, the investing landscape is quite crowded, and the playing field is highly competitive.

The key shift in Cyber Security for investing in the next few years will be a move from protecting IT infrastructure to protecting all infrastructure. Companies are now designing full-proof solutions to protect everything such as automobiles, electric grids and everything in between.

10. Autonomous Driving Picks Up Speed

Everyone knows that autonomous driving is coming. The question is when?  Thanks to the development of core technology and expertise of leading Autonomous Driving companies such as Waze and Mobileye, the world is sure to become a global hub of automotive innovation.

(Source: Jon Medved, OurCrowd’s CEO)

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Life Science Equity Crowdfunding Site, Capital Cell, Makes Short List for Prestigious UK Business Angels Association’Best International Growth Business’ Award

29 Jun

The UKBAA’s Black-Tie Investment Awards 2017 Dinner will take place on July 6th, at the Dorchester Hotel, London, with over 300 leading innovators and investors assembled to celebrate

By Robert HoskinsCrowdfunding PR

London, United KingdomCapital Cell, Europe’s first equity crowdfunding platform specialized in life science, has been shortlisted for the prestigious ‘Best International Growth Business‘ award at the UK Business Angels Association Investment Awards 2017.

Life Science Equity Crowdfunding Site, Capital Cell, Makes Short List for Prestigious UK Business Angels Association Best International Growth Business Award

Life Science Equity Crowdfunding Site, Capital Cell, Makes Short List for Prestigious UK Business Angels Association Best International Growth Business Award

Capital Cell is Europe’s first equity crowdfunding platform specialized in life science. Capital Cell opens life science investment to everyone by sourcing the most innovative early-stage life science companies, and presenting them on a regulated online investment platform. In recognition of their contribution to the European life science ecosystem, the company has now been shortlisted for the Best International Growth Business award at the UK Business Angels Association Investment Awards 2017.

“We are absolutely thrilled that Capital Cell has been recognized so early on in it’s expansion into the UK,” says Laura Ferguson, UK Director. “The reception to our arrival has been overwhelmingly positive from players throughout the life science ecosystem, including specialized investors such as Angels in MedCity, with whom we are collaborating closely, as well as the NHS innovation, science parks and startup incubators. It’s wonderful to have that traction formally recognized.”

“Capital Cell has proven itself as a platform for early stage investment in a very challenging environment,” Chairman Ian Tomlinson added. “We are extremely excited about scaling up in the UK, which is a global leader not only in life science innovation but also in equity crowdfunding. As an investment area, life science has the potential for both huge social impact and significant financial returns and the companies listed on Capital Cell are all trying to solve a major unmet medical need. By opening up these investment opportunities to more people we hope to be able to help the UK remain at the cutting edge of life science commercialization.”

Capital Cell has been trading in Spain for just over two years, and has successfully closed 14 life science crowdfunding campaigns, including the country’s largest life science crowdfunding campaign of over €1.2M, for a potential therapeutic cure for MS.

Scaling-up from this Spanish platform, Capital Cell UK has just launched at www.capitalcell.co.uk, with a range of companies solving unmet needs from malaria control to female fertility enhancement and autoimmune disease.

The UKBAA black-tie awards dinner will take place on July 6th, at the Dorchester Hotel, London, with 300 leading innovators and investors assembled to celebrate the best of UK business.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

 

 

Should Crowdfunding Be a Tech Start-up’s First Choice?

16 Nov

Crowdfunding: A Tech Disruptor’s Natural Playmate

By Sanjay Choudhary, CrowdInvest, Real Estate Equity Crowdfunding

London, United Kingdom – The world of technology is constantly challenging the status quo. For many, this is only to be expected, because, by its very nature, technology was born of the need to find new methods, gain knowledge and strive for greater achievements. But, there are also those who feel some new technology damages the economy, investment markets and the jobs market.

Sanjay Choudhary, Director of Information Technology and Services, CrowdInvest

Sanjay Choudhary, Founder and CEO, CrowdInvest

It’s true technology often eliminates certain jobs and opportunities or makes individual sectors obsolete. But, it’s equally true that technology which successfully disrupts an existing system, idea or sector, also creates new opportunities, benefitting all those areas across both tech and non-tech sectors.

Disruptive Start-Ups

The birth of crowdfunding – a financial services disrupter itself – has undoubtedly helped increase the pace at which new technology is being introduced to the world across a variety of sectors. One look at the numbers – the Crowdfunding industry was worth £34.4 billion in 2015, up from just $2.7 billon in 2012 – highlights how quickly crowdfunding has grown.

The details of crowdfunding give some indication as to why it’s grown so quickly. The creation of an easily accessible system has given potential investors from all levels of wealth and uncountable backgrounds access to a world of opportunity to collaborate with entrepreneurs.

Not only has crowdfunding created an arena for entrepreneurs to find the right supporters for their often very niche ideas, it has given investors more opportunity to operate in the way they want, supporting their preferred sectors. This is one of the key reasons crowdfunding has been successful. Other success factors include:

  • Providing a service that was lacking from mainstream lenders following the credit crunch.
  • Benefitting both participants in crowdfunding: entrepreneurs and investors.
  • Online operation improves global accessibility for investors and entrepreneurs.
  • Complete transparency.
  • Due diligence and other regulations adhered to by third-party.

The Perfect Match

Given crowdfunding’s history – a brief one to be sure – the use of crowdfunding sites by technology start-ups seems to be the perfect match. And in many ways it is.

Provided all the required pitch details are submitted and no regulatory problems are found, pretty much any type of business can seek investment on an online crowdfunding platform. This means a global audience – in many cases – is able to access and research anything that really excites their curiosity and really seems like the perfect investment opportunity for them.

Of course, nothing’s perfect and such is the case with start-ups, disruptors and even crowdfunding. Sometimes even if a pitch successfully raises its funding, it doesn’t go ahead. Sometimes mistakes are made and sometimes the wrong investors get on board.

But, the agility of crowdfunding – something many firms in the pre-2008 world were sorely lacking – allows it to make changes and introduce safeguards that stop it from happening again, where possible.

This is kind of the same situation new technology finds itself in; it works to make changes to improve existing systems or rectify what some innovators consider mistakes, or flaws in systems at conception.

As the clamor of noise over new technology and disruptive start-ups grows, we at CrowdInvest.com are listening. And what we’re hearing, loud-and-clear, is that an innovative, ground-breaking and disruptive tech sector is investor ready and we’re ready to pair entrepreneur and investor in as many disruptive collaborations as possible!

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Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2016

1 May

Seeking the Top 100 Crowdfunding Sites
in the United States or the Rest of the World? See Our Updated 2016 Rankings!

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

 By Robert Hoskins

[Click Here to Tweet this Top 100 List to Your Business Colleagues]

United States – We have updated our List of the Top 100 Global Crowdfunding Sites for 2016 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic ranking links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how Kickstarter has just retaken GoFundMe as the world’s #1 crowdfunding platform? Click on the Global Rank number links below and then use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

  2016 Rank © Front Page PR   Global Rank
#1 (2015: #2) www.kickstarter.com        692
#2 (2015: #1) www.gofundme.com      1,805
#3 (2015: #4) www.indiegogo.com      2,126
#4 (2015: #3) www.angel.co      4,550
#5 (2015: #5) www.lendingclub.com      9,781
#6 (2015: #6) www.justgiving.com    10,950
#7 (2015: #9) www.ulule.com     15,943
#8 (2015: #7) www.youcaring.com     22,315
#9 (2015: #8) www.kiva.org     24,366
#10 (2015: #12) www.crowdrise.com      24,617
#11 (2015: #10) www.donorschoose.org      33,737
#12 (2015: #16) www.fundingcircle.com      37,717
#13 (2015: #11) www.pledgemusic.com     42,380
#14 (2015: #13) www.tilt.com      51,509
#15 (2015: #50) www.seedandspark.com     64,606
#16 (2015: #22) www.circleup.com     68,095
#17 (2015: #24) www.kickante.com.br     69,483
#18 (2015: #15) www.crowdcube.com     73,968
#19 (2015: new) www.seedrs.com     90,162
#20 (2015: #28) www.gogetfunding.com     97,023
#21 (2015: #29) www.fundrise.com    117,386
#22 (2015: #20) www.firstgiving.com     117,598
#23 (2015: #17) www.razoo.com    126,920
#24 (2015: #14) www.giveforward.com     126,939
#25 (2015: #38) www.seedinvest.com     135,275
#26 (2015: #18) www.fundly.com    140,609
#27 (2015: #27) www.zeczec.com     151,454
#28 (2015: #25) www.crowdfunder.com    158,984
#29 (2015: #23) www.fundable.com    185,100
#30 (2015: #19) www.pozible.com    189,422
#31 (2015: new) www.companisto.com    201,708
#32 (2015: new) www.wiseed.com    211,628
#33 (2015: #21) www.fundrazr.com    214,382
#34 (2015: #31) www.experiment.com    217,304
#35 (2015: #53) www.peerform.com    222,324
#36 (2015: #53) www.startengine.com    227,165
#37 (2015: new) www.seedmatch.de    227,277
#38 (2015: #86) www.bnktothefuture.com    279,553
#39 (2015: new) www.fundersclub.com    284,743
#40 (2015: #45) www.ourcrowd.com   286,808
#41 (2015: #26) www.equitynet.com   293,867
#42 (2015: new) www.syndicateroom.com   293,940
#43 (2015: #32) www.realtymogul.com   332,585
#44 (2015: #42) www.pledgie.com   351,524
#45 (2015: #39) www.slated.com   354,964
#46 (2015: #44) www.fundanything.com   361,785
#47 (2015: #40) www.patchofland.com   364,803
#48 (2015: #33) www.geldvoorelkaar.nl   367,546
#48 (2015: new) www.anaxago.com   392,914
#49 (2015: #48) www.ppl.com.pt   407,009
#50 (2015: #30) www.fundedbyme.com   410,994
#51 (2015: #41) www.givezooks.com   443,766
#52 (2015: #76) www.joinmosaic.com   472,517
#53 (2015: #43) www.microventures.com  504,408
#54 (2015: #new) www.invesdor.com  520,978
#55 (2015: #37) www.offbeatr.com   526,705
#56 (2015: #36) www.wefunder.com   586,450
#57 (2015: #57) www.plumfund.com   603,093
#58 (2015: #65) www.crowdstreet.com   616,566
#59 (2015: #49) www.dragoninnovation.com   635,079
#60 (2015: #52) www.opportunity.org   669,915
#61 (2015: #61) www.flashfunders.com   693,854
#62 (2015: #58) www.fundraise.com   744,583
#63 (2015: #46) www.pave.com    748,172
#64 (2015: #64) www.symbid.com   884,303
#65 (2015: #68) pitchfunder.asufoundation.org 1,072,918
#66 (2015: #34) www.onevest.com 1,098,541
#67 (2015: #66) www.assetavenue.com 1,124,447
#68 (2015: #69) www.artistshare.com 1,135,924
#69 (2015: #70) www.nextseed.com 1,138,179
#70 (2015: #63) www.piggybackr.com 1,162,479
#71 (2015: #62) www.trucrowd.com 1,246,018
#72 (2015: #60) www.barnraiser.us 1,288,466
#73 (2015: #54) www.bolstr.com 1,477,216
#74 (2015: #59) www.earlyshares.com 1,585,544
#75 (2015: #80) www.pledgecents.com 1,597,425
#76 (2015: #82) www.crowd2fund.com 1,776,210
#77 (2015: #47) www.growvc.com 1,791,220
#78 (2015: #87) www.acquirerealestate.com 1,989,566
#79 (2015: #71) www.appsfunder.com 2,649,175
#80 (2015: #78) www.dreamfunded.com 2,760,699
#81 (2015: #72) www.assob.com.au 2,767,540
#82 (2015: #90) www.massivemov.com 3,234,838
#83 (2015: #55) www.investx.com 3,486,195
#84 (2015: #75) www.faithlauncher.com 3,605,295
#85 (2015: #75) www.crudefunders.com 3,792,211
#86 (2015: #84) www.texasenetworks.com 3,923,796
#87 (2015: #51) www.pubslush.com 4,078,981
#88 (2015: #73) www.foodstart.com 4,358,969
#89 (2015: #56) www.uinvest.com.ua 4,483,866
#90 (2015: #79) www.propellr.com 4,516,046
#91 (2015: #85) www.icrowd.com 4,629,191
#92 (2015: #67) www.microgiving.com 4,757,890
#93 (2015: #81) www.massventure.com 5,544,974
#94 (2015: New) www.offerboard.com 5,968,517
#95 (2015: #99) www.cMEcompete.com 6,363,051
#96 (2015: #83) www.ipledg.com 6,460,243
#97 (2015: #93) www.funderhut.com 6,764,561
#98 (2015: #97) www.crowdfundingbank.com 7,068,480
#99 (2015: #77) www.crowdfundingpays.com 7,667,040
#100 (2015: #88) www.sterlingfunder.com 7,951,827

Source: Feb 2016 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While Kickstarter, GoFundMe or Indiegogo may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

More Top 100 Crowdfunding Site Lists:

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If you’d like to add your site to the Top 100 list, please fill out the form below.

Crowdfunding PR Seeks Equity-based and Rewards-based Crowdfunding Sites to Add to Its Top 100 Crowdfunding List

29 Apr

Add Your Site to Our 2016 Top 100 List

Do you know of a new crowdfunding site that has been launched in the last 12 to 24 months? If so, we want to know the company name and what URL we should review for our Top 100 Crowdfunding Sites list.

Either follow us on Twitter @Crowdfunding_PR or connect with us on Linkedin at https://www.linkedin.com/in/roberthoskins and then share the information you’d like to add to any of our lists.

Is your crowdfunding site listed?

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University of Oxford’s Saïd Business School Announces 18-Month Crowdfunding Research Study that Will Explore How and Why Investors Decided to Invest in Successful Equity Crowdfunding Campaigns

21 Jun

 

Kauffman Foundation and Nesta Grants, Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, funding explore the business of successful equity crowdfunding

By Robert Hoskins

Oxford, United Kingdom – The equity crowdfunding market is worth over £50 million a year in the UK, doubling in size last year as an increasing number of individuals look for an alternative place to invest their capital. Despite its size however, there is very little research into market dynamics, the success of campaigns to attract funding and the associated risks.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, University of Oxford, has been granted funding from the Kauffman Foundation and Nesta to explore the business of equity crowdfunding. Working with Thomas Åstebro from HEC Paris, the 18 month project will explore the criteria for success for crowdfunders and how investors make decisions on what projects to back.

“We are looking to find out how investors react when presented with different information about an investment,” said Nir Vulkan. “Do they respond more strongly to information about the founding team, to company milestones, existing investors, or previous sales made? We will be able to understand what generates success and what leads to failure, and this will have important implications for companies looking for investment of money and community expertise. More broadly our findings will be of great importance for regulators and governments both in the UK and internationally looking at the benefits and risks associated with the crowdfunding sector.”

The study is being conducted on Seedrs, one of Europe’s leading equity crowdfunding platforms. Seedrs matches investors with businesses seeking capital, conduct due diligence on the businesses, executes the investment transactions and acts as nominee on behalf of investors to protect their rights.

Seedrs was founded by Oxford MBA alumni Jeff Lynn and Carlos Silva, who worked on the idea for the company as part of their Entrepreneurship Project at Oxford Saïd, mentored by Vulkan, before it was launched in July 2012. On average, over £2 million is invested through Seedrs per month, and in 2013 it became the first crowdfunding platform for equity investments to allow cross-border fundraising rounds across the EU. Seedrs has made over 2.5 years of historical data, on an anonymized basis, available to Vulkan and Åstebro for the project.

Jeff Lynn, CEO and co-founder of Seedrs, said, “It’s a great honor to work with my former Oxford tutor, Nir Vulkan, along with Thomas Åstebro on this project. Equity crowdfunding is only in its infancy, and I expect their research to prove highly valuable for practitioners and observers alike as the space continues to grow rapidly in coming years.”

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Seedrs Equity Crowdfunding Site Raises over £4.5 Million for Assetz Capital, Trillion Fund, Landbay, CrowdLords, PledgeSports and CrowdCanDo

29 Apr

P2P lending and equity crowdfunding campaigns rapidly gaining investors with “equity crowdfunding done right” approach

 By Robert Hoskins

London, United Kingdom – Seedrs, one of the largest crowdfunding firms in Europe focuses solely on equity investments, announced that peer-to-peer lender Assetz Capital has raised £3,179,750 from 731 investors through the Seedrs platform, the second largest campaign hosted by Seedrs to date.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

This raise has cemented Seedrs’s position as “crowdfunder to the professionals.” Assetz Capital followed a number of successful campaigns:

  • LandBay, the P2P lending platform for buy-to-let property, raised £569,044 across several fundraising rounds through Seedrs in late 2013 and 2014. LandBay has since gone on to raise a venture capital round from Omni Partners.
  • Trillion Fund, a leading solar, renewable energy and environmental social crowdfunding platform, raised £536,800 through Seedrs in December 2014.
  • CrowdLords, a property crowdfunding platform, raised £150,000 through Seedrs in November 2014
  • PledgeSports, an Irish sport crowdfunding platform, raised €100,000 (£72,000) through Seedrs in April 2015
  • CrowdCanDo, a events crowdfunding platform, raised £22,000 through Seedrs in September 2013

All of these crowdfunding and peer-to-peer  platforms focus on asset classes other than equity, so when raising capital for themselves, they wanted to work with the leader in the equity crowdfunding space,”Jeff Lynn, CEO and Co-Founder of Seedrs. “They chose Seedrs because they understand the importance to them and to their investors of our  ‘equity crowdfunding done properly’ approach.”

The Assetz Capital fundraising, which smashed its initial target of £2 million, was the second largest campaign hosted by Seedrs to date. The largest—which holds the record for the largest equity crowdfunding campaign ever in Europe—was Chapel Down Group’s £3.9 million fundraising through Seedrs in September 2014.

Lynn continued, “We’re proud to have enabled equity crowdfunding and peer-to-peer companies to raise money successfully.  Our peers recognize that our approach, based on simplicity and transparency, consistently delivers results. It’s equity crowdfunding done properly.”

“We chose Seedrs for our crowdfunding round because we know it to be the most professional and respected platform in the equity space,” said Stuart Law, Assetz Capital’s CEO. “Its size and reach were important factors, but so was its focus on helping investee companies grow while protecting investor rights. We were thrilled with the outcome of our campaign and fully understand why Seedrs is the equity platform that other crowdfunding and peer-to-peer lending platforms choose.”

The UK alternative finance market is predicted to grow to £4.4 billion in 2015 up from £1.7 billion in 2014 as businesses increasingly look to source more efficient ways to raise capital.

Between 2012 and 2014 the equity crowdfunding sector alone grew by 410%.  Against this backdrop, in the past three years Seedrs has become the most successful equity crowdfunder in Europe, funding 110 deals in 2014.

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InvestUP.co Adds New Sites to Crowdfunding Supermarket for Total of Thirteen P2B Different Equity Crowdfunding Services

20 Mar

The new portfolio includes Property Moose, Invest & Fund, Assetz Capital, Ablrate and AngelList crowdfunding platforms; allows investors to search for the best deals from all their favorite crowdfunding sites

 By Robert Hoskins

Wells, United KingdominvestUP.co partners with five new equity and Peer-to-Business (P2B) crowdfunding sites, joining the eight crowdfunding sites already on the investUP platform. The new portfolio including Property Moose, Invest & Fund, Assetz Capital, Ablrate and AngelList crowdfunding platforms allows investors to search for the best deals from all their favorite crowdfunding sites, uniquely invest in these without leaving the site and then keep track of their investments

As crowdfunding continues to grow rapidly, UP will help its partner crowdfunding sites develop by focusing on marketing the deals, in effect enabling the crowdfunding partners to concentrate on getting more and better deals on to their platforms. In turn, investors will benefit from access to a superior choice and quality of potential investments via their centralized UP portfolio.

The crowdfunding sites joining the UP platform are:

  • Property Moose – hassle free property investment
  • Invest & Fund – solving investment problems and providing funding solutions for high quality deals
  • Assetz Capital – one of the UK’s largest P2B lending sites
  • Ablrate – asset backed lending focusing on aeronautics
  • AngelList – one of the largest equity crowdfunding sites in the US, having just launched in the UK

James Tuckett, Managing Director at investUP, said, “We live in an age where crowdfunders are demanding more and more deals, yet are faced with a myriad of crowdfunding site choices. Looking for a single crowdfunding site to start a portfolio can be difficult and time consuming. We take the view that, as the crowdfunding supermarket, crowdfunders using our platform should be able to lend and invest in deals from all the key players across the entire market. We are very excited to introduce our five newest partners and look forward to delivering the highest quality of investments to our current and future users.”

UP brings the P2B crowdfunding market together in one place, enabling users to invest via one centralized portfolio (Peer-to-Peer and equity coming soon). It allows investors to search for deals from all their favorite crowdfunding sites, uniquely invest in these without leaving the site and then keep track of their investments. UP is completely free, with no hidden costs. It revolutionizes the market by bringing simplicity and increasing choice for users, in a simple, elegant and straightforward way.

Founded in 2012, investUP officially launched into the market at Finovate Europe in London in 2015. It graduated from the inaugural Startupbootcamp FinTech accelerator in London in 2014, and has recently been named as one of The FinTech 50 2015 Hot 10 companies and included in The Sunday Times’ top 25 fintech companies globally.

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CrowdShed to Open New Equity Crowdfunding Site in London

12 Nov

According to the Nesta/Cambridge University UK Alternative Finance Industry report equity crowdfunding has grown by over 410% in 2014 in the United Kingdom

By Robert Hoskins

London, UKCrowdShed will offer rewards, lending and donation-based crowdfunding opportunities, focused on creative, academic, charity and cause-based projects. Equity funding will be added in 2015, with an ethos of making business better.   CrowdShed is set to challenge the established crowdfunding model and redefine how people find their funding and fund something new. With the backing of GLI Finance Crowdshed.com is now well placed to launch in Q3, 2014.

Crowdshed to Open New Equity Crowdfunding Site in London

Crowdshed to Open New Equity Crowdfunding Site in London

Crowdfunding is a nascent industry already dominated by a few key players, each with a niche business model concentrating around one specific area of crowdfunding. CrowdShed is different, creating a holistic environment that offers funders and fund-seekers the widest opportunity to create and locate the project that’s perfect for them.

This multifaceted approach offers unrivaled scope to introduce like-minded funders and fund-seekers – people who might not have connected except through CrowdShed. The equity crowdfunding site is also creating a real-world space to bring funders and fund-seekers together to work, grow ideas, find inspiration and hold events, informative SHEDtalks, and Q&A sessions.

CrowdShed received significant seed investment from GLI Finance Limited (GLIF), the London Stock Exchange listed specialist provider of finance to small and medium sized enterprises.

Geoff Miller, CEO of GLI Finance, said, “This exciting partnership continues the extension of our platforms and compliments and diversifies our exposure to the crowdfunding space, as CrowdShed will provide rewards, lending and donation-based crowdfunding opportunities as well as SME Finance.

CrowdShed is well positioned to become a leading player in Europe within this space and we are delighted they have chosen to partner with us. We look forward to building our partnership with them.”

Henry Freeman, CrowdShed CEO, stated, “It’s great that GLIF recognizes the inherent opportunity and growth potential of crowdfunding as a real alternative to traditional investment and fundraising channels. CrowdShed is democratizing the crowdfunding process for all and contributing not only to better business but also to the good of society as a whole. We don|t believe that concepts like fiscal success and social, corporate or environmental responsibility are mutually exclusive. The crowd is sustainable, carries momentum easily, is self-supporting and self-perpetuating, and has the power to affect change for the good. This is the heart of what we do at CrowdShed.”

Statistics for the crowdfunding market tell of rapid and continuing growth with an estimated global value of $5.1 billion for 2013, up 89% on 2012. Europe accounts for 35% of the market share with $945 million raised, up 65% on 2012. Growth in the US market was bigger still, up 105% to a total of $1.6 billion.

This driver of finance from wealthy and high net worth individuals is supported by recent research from the Nesta/Cambridge University Report into alternative finance which forecasts that the alternative finance market, comprising the entire crowdfunding industry in the UK, is expected to grow to £1.74bn by the end of 2014 with further projected growth to around £4.4bn in 2015.

According to the Nesta/Cambridge University UK Alternative Finance Industry report, released Monday 10 November, equity crowdfunding has grown by over 410% in 2014.

Dermot Finch of the Prince’s Trust admitted that crowdfunding is something the Trust is exploring, working with CrowdShed to help young people fund the business initiatives they’re developing. He pointed out that, “We’re helping lots of youngsters get back on their feet and trying to give them the confidence to follow their own business ideas and crowdfunding is the ideal source of capital for their ventures, combining a blend of equity and donor capital.”

The ideas that Kenyon developed whilst running his crowdfunding campaign – creative marketing, strong social media messaging, building up momentum quickly – clearly worked and in fact the Nesta report confirms that these are the types of qualities needed to deliver a successful crowdfunding campaign.

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