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Tag Archives: IndieGoGo Crowdfunding

Sony Global Education Launches a KOOV Indiegogo Campaign to Fund a Software Coding and Robotics Kit for the Next Generation of Innovators

10 Jul

KOOV is already available in Japan and China, and Sony is now looking to expand the program to the United States

By Robert HoskinsCrowdfunding PR

San Diego, California Sony Electronics in conjunction with Sony Global Education announced that the KOOV Indiegogo crowdfunding campaign to fund a new coding and robotics kit for the next generation of young innovators has raised more than half of it crowdfunding goal.

The Sony Global Education team developed KOOV as a fresh approach to learning robotics and programming. KOOV is already available in Japan and China, and Sony is now looking to expand the program to the US in order to gain feedback and insight into the American market.

KOOV: The all-in-one coding, robotics and design kit for the next generation of innovators from Sony

KOOV: The all-in-one coding, robotics and design kit for the next generation of innovators from Sony

KOOV is a robotics and coding educational kit made up of blocks, sensors, motors, actuators, and a companion app that teaches children core concepts about design, coding and robotics. The app also features a secure social space, where children can share their designs and code with other young inventors from around the world.

The blocks can be assembled into any shape, with the final figure capable of being controlled as a robot. The kit encourages learners to “Play” by building with 7 kinds of translucent blocks, “Code” by controlling the assembled figure through the KOOV app, and “Create” by embracing their creativity and imagination.

Sony Global Education believes that the teaching materials for robotics and programming will play a major role in cultivating STEM literacy and nurturing the next generation of problem solvers.

KOOV was built on the belief that STEM learning tools should be accessible to all children.  Through the use of inclusive colors, shareable design and the goal of building a foundation for future STEM learning, Sony hopes to attract parents of children 8 to 14 years old, with equal emphasis on boys and girls.

Pre-orders are available for a limited time beginning June 20th via Indiegogo, with product scheduled to ship to backers in early December. The suggested retail price is $359 for the Starter Kit and $499 for the Advanced Kit with limited quantities available at discounts of up to 40% for early backers.  Interested consumers can learn more about KOOV, and place preorders at https://igg.me/at/KOOV.

 

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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Bluesmart Luggage Portfolio Raises More Than $1 Million via Ongoing Indiegogo Crowdfunding Campaign

7 Jul

 The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected

By Robert HoskinsCrowdfunding PR

New York City, New York – Bluesmart has successfully launched an Indiegogo crowdfunding campaign to fund the 2nd generation of one of the world’s first smart suitcases. The new Bluesmart travel product line includes: a carry-on luggage, a checked bag, a laptop bag, and a passport pouch. Powered by its second-generation technology, all products connect to Bluesmart’s new app, to work as a system assisting travelers along their journey. The line brings upgraded materials, expanded capacity, colors and a new sleek, iconic look.

The world's first smart luggage system travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft

The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft and can locate them if stolen

“The travel experience is in desperate need of an upgrade. We started a revolution three years ago with the creation of the world’s first smart suitcase, now being used in more than 100 countries,” said Tomi Pierucci, co-founder and CEO of Bluesmart. “Our ultimate goal is to make the traveler’s journey as enjoyable as the destination. Series 2 is a further step in that direction, incorporating the feedback and ideas from thousands of users and harnessing the latest technologies.”

With the Series 2 Luggage System travelers will know the location of all their belongings at all times and never again have to deal with lost luggage, forgotten passports and bags left behind. It helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft. Additionally, Series 2 travelers can keep all devices, including laptops, powered up along the way. A detailed listing of all Series 2 products’ features and specifications can be found on the Bluesmart website: http://bluesmart.com/indiegogo.

Bluesmart’s second-generation technology upgrades the location tracking system making it compatible with every country’s cellular networks and improving accuracy to unprecedented levels. The new battery system allows for faster charging and longer duration of charge. The new weight sensors system increases accuracy and usability. The Series 2 line is compliant with all major aviation and transportation regulators (FAA, DOT & TSA).

Bluesmart’s Second-generation Technology Options:

  • Bluesmart Luggage Cabin – The Series 2 Cabin has been thoughtfully redesigned increasing packing capacity by 25%, improving the fabrics and materials and refining its silhouette. The product features GPS+3G location tracking, remote auto-locking and supercharging capabilities.
  • Bluesmart Luggage Check – The Series 2 Check is a 29 inches robust suitcase that expands the Cabin’s technology and design for longer trips. In addition to the GPS+3G location tracking and remote auto-locking, it features a new smart weight sensing system that alerts for potential overweight baggage fees via the app.
  • Bluesmart Luggage Laptop Bag – The Series 2 Laptop Bag is an elegant business briefcase that attaches seamlessly to the Series 2 suitcases. This bag features Bluetooth location tracking, distance alerts and a removable supercharger that powers up smartphones and laptops.
  • Bluesmart Luggage Passport Pouch – The Series 2 Passport Pouch helps travelers never again leave their passports and travel documents behind. It protects travelers’ essentials with Bluetooth tracking capabilities, RFID blocker and water-resistant materials.
  • Bluesmart Luggage Mobile App – The new app provides a more intuitive travel experience, identifying and anticipating travelers needs through all stages of the journey – from flight schedules, gates, destination, currency exchange, weather and more. With the app travelers are able to manage all Bluesmart products in one central hub.

Bluesmart Series 2 is available for pre-order through Indiegogo. The pre-order campaign will last 30 days and the products will ship approximately 90 days after the pre-order campaign ends.

Pierucci continued, “We came back to Indiegogo for this launch because we care deeply for our original community, who supported us on our first product launch. We want to thank them by giving them first access to the limited units of Series 2 that are available at big discounts and will ship in just weeks.”

“We are very proud to have enabled Bluesmart to emerge thanks to our platform,” said Slava Rubin, Founder of Indiegogo. “It’s amazing to see it return to Indiegogo for their second generation product. Bluesmart was one of the most successful campaigns on Indiegogo and it delivered a great, quality product on time. We’re confident that Bluesmart will continue its amazing success with their Series 2.”

Bluesmart is an award-winning travel goods company known for pioneering the smart luggage category. Founded by a group of entrepreneurial friends in New York, it launched the world’s first smart connected luggage, with a crowdfunding campaign that raised over $2 million in 2014. The BBC called the product “the iPhone of Luggage” and the FT “the biggest thing since wheels.”

Since then the company went on to scale production and ship to over 110 countries, entering 200 stores in prestigious retailers such as MoMA Stores and Neiman Marcus. The company has raised $18M in venture capital from prestigious investors in Silicon Valley and Asia. The products have received several awards including the “RedDot Design Award” and have been endorsed by celebrities such as Usain Bolt and Tony Hawk.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

zeAC, a New Type of Air Conditioner that Uses Zero Electricity to Cool Rooms, Is Raising Funds Via Indiegogo Crowdfunding Campaign

19 Jun

 The zeAC is simple, user-friendly and easy to operate and only requires refilling the tank with water every morning, which the system utilizes to create a micro-climate of stable humidity and comfort throughout through the day and night

By Robert Hoskins, Crowdfunding PR

Lanham, Maryland – The patent-pending Zero Electric Air-conditioned (zeAC) plans to raise $250,000 through its Indiegogo crowdfunding campaign to finance the project, which has the potential to revolutionize the conventional and established concepts of air-conditioning that require large amounts of electricity and leave a dirty carbon footprint. The zeAC units are a great way to cool rooms in both homes and offices while reducing the amount of air pollution being produced by coal power plants that are causing the earth’s temperature to rise.

The zeAC is simple, user-friendly and easy to operate and only requires refilling the tank with water every morning, which the system utilizes to create a micro-climate of stable humidity and comfort, throughout through the day and night

The zeAC is simple, user-friendly and easy to operate and only requires refilling the tank with water every morning, which the system utilizes to create a micro-climate of stable humidity and comfort, throughout through the day and night

“We have researched and created a green air conditioning solution that can cool rooms without using electricity,” said Anaele Iroh, zeAC’s inventor. “The device works by absorbing vapor from the air and brings down temperature by absorption of heat. Please visit our zeAC crowdfunding campaign that is currently live on Indiegogo and buy one or more units for your home or office!”

The simple and user-friendly zeAC is easy to operate. It involves refilling the tank with water every morning. The system helps create a micro-climate of stable humidity and cool comfort, right through the day and night. The unique zeAC is ideal for use in rooms measuring 100 square feet or for larger rooms, just deploy more zeAC units.

The main component is a cylinder with micro-porous surfaces that can help control the climate. Water evaporates from these surfaces and helps cool down the air inside the room. The added benefit is that the zeAC’s plants absorb harmful CO2 in the room and release fresh oxygen, thus making the atmosphere inside the room healthy and enjoyable.

According to the team associated with developing this unique air conditioner, during the testing process of zeAC, the device cooled down room temperatures to around 27 degrees Celsius even as the temperature outside was around 35 degrees Celsius. With zeAC, users will enjoy a constantly controlled room air temperature, humidity levels, increased oxygen, reduced CO2 and reduced temperature swings reducing thermal discomfort.

The device also has a heating element that can add heat on cooler days in small amounts to ensure that the air conditioner’ main cylinder always maintains a temperature of 36 degrees. This helps bring room temperature to a steady 24 degrees. In tests conducted in winter climate of -1 degree Celsius, the humidity was around 65 per cent according to the developers of zeAC.

The zeAC can be used with a large variety of plants including Peace Lily, Money Plant, Bamboo Palm and Mother-in-law’s tongue. It also works well with popular trees like Peepal Tree, Rama Tulsi, Christmas Cactus, Aloe Vera, Snake Plant, Neem Tree, and Areca Palm.

According to the team of developers of the project, zeAC is 100 times more energy efficient, healthy and sustainable than conventional air conditioners. It can be used as an alternative to regular AC units and can be easily integrated with the décor and interiors of any room due to its small size and sleek appearance. The unit can enhance the appearance of any home or office when placed in a flower put accompanied by attractive and colorful flowers.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

XChime “Smart” Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who’s at the Front and Garage Doors via Smartphone App

7 Jun

Affordability combined with new video doorbell features such as garage door opener and add-on smart light bulb extend safety to front and garage doors

By Robert Hoskins

Chicago, Illinois – Home security and automation just got a bit smarter with the launch of Xchime’s Indiegogo crowdfunding campaign. With video doorbells being a key part of any home safety setup, Xchime aims to broaden the usefulness by adding convenience and security features such as a garage door opener and smart light bulb integration. Soon after it’s launch, Xchime has exceeded its goal by 200% having raised $45,526 from 431 backers and is already 100% funded with first units expected to ship quickly by August 2017.

XChime Smart Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who's at the Front Door via Smartphone App

XChime Smart Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who’s at the Front Door or Garage Door from Anywhere via a Smartphone App

Expand Beyond the Front Door

Garages are one of the entry points for criminals, typically when home owners forget to (completely) close the garage door. With an additional Xchime unit set up in the garage, instantly view the status of your garage door from your mobile device. Open or close it with one touch from our mobile app, using the optional garage door opener kit add-on accessory. Light is also a major deterrent to would-be thieves. Integrate your smart light bulbs with Xchime to remotely turn on or off exterior lights.

Say Goodbye to Lag

Lag time is a common complaint with other video doorbells. Anyone who’s used one knows the frustration of having a 7 or 8 second delay from when someone pushes the doorbell to when you can see and hear what’s going on. Xchime’s crack team of engineers worked hard to significantly reduce lag time, getting it closer to real-time.

Fits Any Budget

Leading video doorbells range from $199 to $249. Early backers of Xchime can get units for only $129 each, making the Xchime a perfect fit for any home budget.

Xchime features also include:

  • HD video (1080p)
  • Two-way audio
  • Video live-view and communication
  • Latency (lag)-free streaming
  • Night vision
  • Wide-view angle
  • Cloud recording
  • Wide operating temperature range (-40F to 150F)
  • Dual power supply (16-24VAC & 12-24VDC)

The Xchime Story

Xchime isn’t your typical inventor in a garage. The company boasts experienced engineers with backgrounds from Motorola and Qualcomm, along with seed funding from Ufrate and other angel investors to the tune of $420,000. “To fit in each doorframe, Xchime uses the standard rectangular shape design similar to other doorbells on the market, but what makes it stand out from competitors is what’s on the inside,” says CEO Gary Bi. “Our team used our experience in Real-Time Communications to reduce the lag that other video doorbells have, fulfilling the promise of almost instant views of who’s at your door. And why stop there? Home security is about the entire perimeter, not just the front door. Our add-ons mean you can secure your garage and control lights through Xchime for more peace of mind.”

Get your early units of Xchime now at https://www.indiegogo.com/projects/xchime-doorbell-watch-your-home-from-your-phone.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

 

Cirkul Extends Successful Indiegogo Crowdfunding Campaign for Its New Patented Water Bottle, Which Has Surpassed $130,000

2 Jun

More than 2,700 Contributors have helped raise 656% of the Indiegogo crowdfunding campaign’s goal of raising $20,000 to fund the Cirkul bottle, which allows drinkers to personalize their beverage with interchangeable flavor cartridges to

Tampa Florida Cirkul, Inc., developer of transformational hydration products that reimagine how flavored beverages are created, personalized and enjoyed at home and on the go, announced the extension of its hugely successful campaign for the Cirkul water bottle, which allows consumers to customize their flavored water with Cirkul Sip flavored cartridges.

Cirkul Extends Successful Indiegogo Campaign for its New Patented Water Bottle - Surpasses $130,000

Cirkul Extends Successful Indiegogo Crowdfunding Campaign for Patented Water Bottle with Flavored Cirkul Sips-Surpasses $130,000-to Reduce 250 Billion Water Bottles that Are Discarded Each Year

Founded by former Dartmouth College athletes, Cirkul utilizes single-use flavor cartridges—Cirkul Sips—to bring flavor to water. Once the cartridge is inserted into the top of the Cirkul bottle, water flows from the tilted bottle through the Cirkul Sip, delivering delicious flavor to the user. A one-way valve prevents any flavor from entering the bottle itself—keeping the bottle clean and residue-free. This feature allows the user to change flavor levels at will, from plain to fully flavored water, dialing in their exact flavor sip by sip.

More than 250 billion water bottles are discarded each year around the world, resulting in massive carbon footprints. Cirkul reduces shipment volumes by 99.6% and provides multiple beverage options for users on the go with compact, portable Cirkul Sip cartridges and one Cirkul bottle—saving trips to the grocery store and pantry space. One Cirkul Sip is the equivalent of four 20oz bottles—depending on the flavor intensity setting— and can be swapped out at any time for another flavor or turned off if the user prefers plain water.

“Through our personal experiences as college athletes, we realized the way people consume water was in need of an update,” said Garrett Waggoner, co-founder of Cirkul. “We really wanted to provide a unique experience that allows people to customize their beverages with ease while on the go.”

Features and benefits of Cirkul include: flavor cartridges that insert easily into the top of the bottle allowing users to switch out for a new flavor at any time; a one-way valve that ensures flavor only leaves the cartridge when the user drinks from the bottle; and a dial-in flavor preference that lets users select flavor intensity and change at any time from plain to fully flavored water. The Cirkul bottle offers multiple flavor categories containing vitamins, electrolytes or caffeine, is eco-friendly, BPA-free, leak proof and dishwasher safe. Cirkul is perfect for travel and a healthy option for kids.

The Cirkul LifeSip formula contains vitamins and provides enhanced flavor. It is available in Fruit Punch, Raspberry Lemonade, Coconut Pineapple, and Sweet Tea & Lemon. The Cirkul FitSip formula contains essential electrolytes to replenish those lost during an active lifestyle. It is available in Orange Tangerine and Mixed Berry. The Cirkul GoSip formula contains healthy energy (caffeine, ginseng, taurine) and gives users that extra push during the day. It is available in Black Cherry and Strawberry Watermelon. Stevia and unsweetened options are also available.

Founded in 2016 and based in Tampa, Florida, Cirkul is the brainchild of two recent Dartmouth College graduates who came up with the idea while playing football. The company plans to roll out additional technological enhancements for the personal beverage industry. For more information, visit the company’s website at www.DrinkCirkul.com.

 

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Facebook Rolls Out Crowdfunding Platform for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

24 May

However, with a crowdfunding platform commission fee of  6.9% + 30 cents per credit card transaction fee Facebook’s Fundraiser Service will be considerably more expensive than competitors such as GoFundMe, Indiegogo and Kickstarter

By Robert Hoskins

Menlo Park, California – Facebook is a place where people come together to connect with their communities and support one another in meaningful ways. Today, we are giving people another way to mobilize around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding two new categories – community and sports.

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, they’ve been inspired by the response to create them and the support felt by those they benefit.

People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated. Now people can raise money for any of the following categories:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one
  • Sports: such as equipment, competitions or team fees
  • Community: such as neighborhood services, community improvements or environmental improvements

Nonprofit fundraisers continue to be available for people on Facebook to raise funds and awareness for 501(c)(3) nonprofits.

It’s easy to get started:

  1. On mobile, tap the menu icon and select Fundraisers, or on desktop, go to facebook.com/fundraisers
  2. Choose to raise money for a Friend, Yourself or Someone or Something Not on Facebook
  3. Give your fundraiser a title and compelling story, and start raising money

All fundraisers are reviewed within 24 hours. Personal fundraisers are available on all devices, and have a 6.9% Facebook commission fee + $0.30 fee that goes to payment processing, fundraiser vetting, and security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.

We’re constantly inspired by the good people on Facebook do, and we’re excited to learn more about how people use this new product so we can continue improving the experience.

Find out more about Facebook fundraisers at facebook.com/fundraisers.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

Indiegogo Crowdfunding Campaign Seeks to Prevent over 3,000 Deaths and 1.6 Million Accidents with New Smartphone Safe that Completely Eliminates the Cell Phone as a Driving Distraction

6 Feb

The zippered cell phone case makes it easy for any parent or fleet safety manager to enforce a cell phone safety policy, receive real time alerts and generate driver compliance reports

By Robert Hoskins

Los Angeles, California – “Texting while Driving” is the #1 leading cause of teenage deaths in America. And, 64% of 2.5 million accidents each year, or 1.6 million crashes, are caused by a drivers that took their eyes off the road for less than 5 seconds in order to read their cell phone’s screen and/or send a text message while driving. These stats are growing annually to epidemic proportions even though 46 states and DC have passed laws that specifically outlaw talking on cell phones and texting while driving.

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74, Hurry the Perk is Limited to 100 Units

Limited Early Bird Best Deal on a Shellback Smartphone Safe for only $74

“Before Shellback Smartphone Safes were invented, it was almost impossible to enforce corporate cell phone safety policies,” said Michael Maguire, Shellback Smartphone Safe’s CEO. “But now it is possible for parents, business owners, and fleet safety managers to receive real time alerts and prevent accidents before they happen. They will always know when specific phones are not in use — especially when driving. In addition, the Smartphone Safe’s LED lights indicate to the driver that the Smartphone Safe is in ‘safe’ mode and fully compliant — making it easy to improve driver behavior.”

The Smartphone Safe tracks the phone continuously, but only reports violations of opening the case while driving. Back-end reporting makes it easy to identify and address your high-risk drivers and to recognize your safe drivers. Our cloud-based servers store all information and provide useful dashboards to improve your operations and reduce any liability. Finally — cell phone policies can be enforced and substantiated.

Over the past eighteen months, the Smartphones Safes have been tested in real world conditions. Driver behavior improves when they know there will consequences for violating the cell phone policy. Safety improves dramatically. Costs and liabilities are greatly reduced.

Shellback is raising $50,000 to fund its 1st large-scale manufacturing production run via an Indiegogo crowdfunding campaign that begins on February 6th and ends on March 20, 2017.

The MSRP for the Smartphone Safe is $60 and a monthly monitoring fee of $15 per month or $240 per year, but the crowdfunding campaign will offer Early Bird Perks that offer Smartphone Safes and monthly monitoring for $74, $99, $140, and $150 until the limited supplies are gone.

It will also offer significant discounts to Cell Phone Case and Accessories Retailers, Resellers, Distributors and Fleet Managers that want to buy in bulk quantities of 10, 30, or 60 Smartphone Safes per order.

Please visit Shellback Smartphone Safe’s Indiegogo campaign profile to view videos, photos, infographics, competitive grids, production timelines, FAQs and in-depth perk descriptions at:

https://www.indiegogo.com/projects/help-prevent-3-000-fatal-car-accidents-in-2017/x/1907888#/

Are you a social media guru that wants to earn some extra cash? Shellback will pay a commission to those that help Shellback spread the word to their family, friends and business contacts via social media and other forms of marketing. Shellback will pay a 10% commission on all sales over $1,000. Discounts don’t apply to personal purchases.

Click here for details on how to join the Shellback Sales Team: http://liveundistracted.com/campaign/indiegogo-sales-team/

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Shellback’s 2017 New Year’s Resolution for Drivers Facing Stiff New Penalties and Fines Associated with Talking, Texting and/or Even Holding a Smartphone While Driving

4 Jan

Buy a Smartphone Safe to store cell phones out-of-sight in a secured case that automatically notifies parents, fleet managers or employers if phones are being used while vehicles are in transit

 By Robert Hoskins

Los Angeles, CaliforniaShellback Smartphone Safes announced that the company wants to solve the #1 growing epidemic that is killing thousands of teenage and adults drivers every year — distracted driving — due to texting and/or talking on a cell phone.

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

Shellback Smartphone Safe Will Help Drivers Stop Texting and Driving Under New 2017 Laws that Prohibit Texting and Calling While Driving

The main cause of these accidents is the urge to look at a phone screen to read a text or to see who is calling on a cell phone or smartphone, which is like driving the full length of a football field blindfolded at 55 mph and twice as dangerous as driving drunk.

Yet, everyone who reads this will probably agree that they, too, have looked up from their cell phone just seconds before causing a preventable accident. The problem is that it takes two seconds to make a corrective action, which many times is too late.

“Our clients are having these types of problems when trying to manage their large commercial fleets. For example, one large Fortune 500 Company recently had a Responsible Vehicle Accident (RVA) resulting in a fatality. It was determined that the employee was texting while driving,” said Michael MaguireShellback Smartphone Safes‘ CEO. “And trying to figure out how to keep their driver’s eyes on the road is just half of the problem. They also need a solution to track drivers, guarantee that they were adhering to their company’s cell phone policy, and the ability to generate detailed driving compliance reports by enterprise, region, or for a specific driver.”

“As a result my brother, Thomas Maguire, and I invented the patent-pending Shellback Smartphone Safe, the only solution that actually confirms the phone is stored out-of-sight. This allows parents, fleet managers and anyone else that wants to regulate cell phone usage to generate accurate compliance reports in real-time,” Maguire continued. “Unlike other smartphone apps that are supposed to deter talking on cell phones, ours does not block a cell phone’s communication. The Smartphone Safe simply secures a phone inside a high-tech case that prevents a driver from looking at or reading a cell phone’s screen.”

The Smartphone Safe is the only solution that completely removes the phone as a driving distraction. The proprietary embedded technology confirms the phone is in the case, verifies that they are not able to see their phone, and sends alerts if the case is opened while driving.

“Combined with an app that runs on Apple iPhones and Android Smartphones, once a cell phone is stored in the ‘Smartphone Safe,’ it begins tracking the device as soon as the vehicle begins moving,” Thomas Maguire added. “If the Smartphone Safe is unlocked while the vehicles is on the road it automatically sends a report to the parent or fleet manager that records the GPS location, speed and direction of the vehicle and feeds the information into a compliance report for disciplinary action.”

To download a free spec sheet or to learn how to purchase a $250 “Shellback Smartphone Safe,” complete with a two-year monitoring contract, please visit http://liveundistracted.com/press-room/.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

EZTalks “Onion” Launches Crowdfunding Campaign; Cool New All-in-One Video Conferencing Solution Offers Early Birds a 45% Discount 

12 Sep

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation and online meeting control features

By Robert Hoskins

Hong Kong  – EZTalks Onion is raising funds via a reward-based crowdfunding campaign on Indiegogo to finish the mass production of its revolutionary all-in-one video communication device – EZTalks Onion, an all-in-one creative video conferencing equipment that is going to change current video conferencing device price structure set by traditional service providers such as Cisco, Polycom, Lifesize and Zoom, which are three times more expensive than EZTalks.

The first 50 supporters can purchase EZTalks’ Onion for only $499.  Hurry. Buy one now  before they are all gone!

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more

EZTalk Onion, the all-in-one video conferencing equipment supports HD video conferencing, live broadcasting, screen sharing, screen projection, white board annotation along with meeting control features like live chat, recording, mute audio, make presenter, lock meeting room and remote control

Professional video conferencing and telepresence technology should benefit all ordinary people’s work and should be as easy and affordable as personal digital products instead of a huge investment of complicated devices and IT support for meeting rooms. EZTalks Onion, with its high-end design and smart features, is created to lower the threshold of setting up professional video conferencing room to an unprecedented cost-effective level.

The all-in-one device can be connected to any TV or display via HDMI easily for video conferencing, online meetings, online trainings and live broadcasting. It supports screen sharing, white board annotation along with abundant online meeting control features like live chat, recording, mute audio, make presenter, lock meeting room, remote control and more. Users can manage this via any device, seamlessly transfer calls from any device to a TV or display and switch back.

“We aim to bring crystal-clear audio and video experience with one single high-end device to both teams and individuals working remotely without onsite technical support,” said EZTalks’ Global Marketing Director Jack Zhang. “With nearly two years of hard work, the device is now designed with 1080p 12.0 megapixel camera with 120° wide angle lens, dual stereo microphones with 5m mic pickup radius and full frequency HD speaker. Equipped with quad-core processor, it runs fast and smartly with its aluminum alloy unibody casing.”

EZTalks Technology Company Ltd. is an experienced, professional video conference service solution provider and has already successfully launched two video conference solution: EZTalks Cloud and EZTalks VCS to meet big and small business’ remote collaboration requirements across all industries.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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