Tag Archives: Alternative Finance

Seedrs Equity Crowdfunding Site Raises over £4.5 Million for Assetz Capital, Trillion Fund, Landbay, CrowdLords, PledgeSports and CrowdCanDo

29 Apr

P2P lending and equity crowdfunding campaigns rapidly gaining investors with “equity crowdfunding done right” approach

 By Robert Hoskins

London, United Kingdom – Seedrs, one of the largest crowdfunding firms in Europe focuses solely on equity investments, announced that peer-to-peer lender Assetz Capital has raised £3,179,750 from 731 investors through the Seedrs platform, the second largest campaign hosted by Seedrs to date.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

This raise has cemented Seedrs’s position as “crowdfunder to the professionals.” Assetz Capital followed a number of successful campaigns:

  • LandBay, the P2P lending platform for buy-to-let property, raised £569,044 across several fundraising rounds through Seedrs in late 2013 and 2014. LandBay has since gone on to raise a venture capital round from Omni Partners.
  • Trillion Fund, a leading solar, renewable energy and environmental social crowdfunding platform, raised £536,800 through Seedrs in December 2014.
  • CrowdLords, a property crowdfunding platform, raised £150,000 through Seedrs in November 2014
  • PledgeSports, an Irish sport crowdfunding platform, raised €100,000 (£72,000) through Seedrs in April 2015
  • CrowdCanDo, a events crowdfunding platform, raised £22,000 through Seedrs in September 2013

All of these crowdfunding and peer-to-peer  platforms focus on asset classes other than equity, so when raising capital for themselves, they wanted to work with the leader in the equity crowdfunding space,”Jeff Lynn, CEO and Co-Founder of Seedrs. “They chose Seedrs because they understand the importance to them and to their investors of our  ‘equity crowdfunding done properly’ approach.”

The Assetz Capital fundraising, which smashed its initial target of £2 million, was the second largest campaign hosted by Seedrs to date. The largest—which holds the record for the largest equity crowdfunding campaign ever in Europe—was Chapel Down Group’s £3.9 million fundraising through Seedrs in September 2014.

Lynn continued, “We’re proud to have enabled equity crowdfunding and peer-to-peer companies to raise money successfully.  Our peers recognize that our approach, based on simplicity and transparency, consistently delivers results. It’s equity crowdfunding done properly.”

“We chose Seedrs for our crowdfunding round because we know it to be the most professional and respected platform in the equity space,” said Stuart Law, Assetz Capital’s CEO. “Its size and reach were important factors, but so was its focus on helping investee companies grow while protecting investor rights. We were thrilled with the outcome of our campaign and fully understand why Seedrs is the equity platform that other crowdfunding and peer-to-peer lending platforms choose.”

The UK alternative finance market is predicted to grow to £4.4 billion in 2015 up from £1.7 billion in 2014 as businesses increasingly look to source more efficient ways to raise capital.

Between 2012 and 2014 the equity crowdfunding sector alone grew by 410%.  Against this backdrop, in the past three years Seedrs has become the most successful equity crowdfunder in Europe, funding 110 deals in 2014.

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Leading Lending-Based Crowdfunding Site Elects Krista Morgan as New Chief Executive Officer

6 Jan

G. Krista Morgan elected by the P2Bi Board of Directors to become the next CEO of the Denver-based crowdfunding platform for business lending

By Robert Hoskins

Denver, CO – P2Binvestor (P2Bi) announced that cofounder Bruce Morgan stepped down as CEO at the Denver-based financial technology company to take the position of executive vice chairman on its board. Cofounder and former President G. Krista Morgan was elected by the P2Bi Board of Directors to become the next CEO effective January 5, 2015. The father-daughter team cofounded P2Bi in 2012, developed a crowdfunding platform to deliver working capital to growing businesses, and started lending in early 2014.

Krista Morgan Named CEO of Commercial Crowdfunding Company P2Binvestor

Krista Morgan Named CEO of Commercial Crowdlending Company P2Binvestor based in Denver, CO

By combining technology with crowdsourcing, P2Bi simplifies lending and provides efficient and competitively priced growth capital to small and midsize businesses. The company offers receivables financing, an asset-backed line of credit, working capital secured by contractual future revenue (designed especially for SaaS companies), and purchase order financing.

P2Bi has the capacity to consider multi-million dollar credit lines and lends to U.S. companies in various industries including technology, energy, personnel services, natural foods and beverages, manufacturing, and more. P2Bi’s investor crowd is limited to accredited investor participation. Learn more at P2Bi.com.

“The tremendous growth of P2Binvestor is in large part due to Krista’s diligence in building a new and different company with a competitive product, a superior culture, and an inherent focus on customers,” said John Spiers, P2Bi’s chairman. “She is a natural entrepreneur and leader, and her innovative ideas, energy, commitment to transparency, and passion for helping small businesses grow are unparalleled.”

Krista is a proven executive in alternative finance while also being one of the youngest women in a leadership position in the industry. She left an agency career in digital marketing in London to cofound P2Bi in Colorado in 2012. Since signing the company’s first client in May 2014, she has grown P2Bi’s commercial loan portfolio to $12.5 million, representing 30% month-over-month growth. P2Bi uses invoices to secure most credit lines and in just seven months’ time purchased more than $37 million in invoices.

“Over the past three years, Krista has demonstrated her leadership and strategic skills as she created a strong brand and broad market appeal for P2Bi,” said Bruce Morgan, former CEO and now executive vice chairman of P2Bi. “She created a modern crowdfunding approach to working-capital financing that appeals to a diverse generation of entrepreneurs who aren’t typical users of alternative finance.”

Krista was a key driver in establishing P2Bi’s customer-friendly policies, such as eliminating monthly minimums, minimizing transaction costs for clients, and implementing daily clearing of client accounts to improve their cash flow. She also created a rate-guarantee policy that allows clients to cancel their contracts with P2Bi without penalty if they find less-expensive financing. Krista felt policies like the rate guarantee would make it easier for P2Bi to build mutually beneficial alignment with its banking partners while meeting the needs of its fast-growing business clients.

“We view it as a mark of success when our customers are offered a line of credit at a great rate with a bank. Our financing is designed to be a bridge that supports businesses through a high-growth phase on their way to being bankable,” Krista said. “We pride ourselves in giving our clients as much capital as they need to grow at the most competitive rates with the best service. We want to be a great lending partner for as long as it makes sense.”

Under Krista’s operational leadership, P2Bi transformed from a startup into a revenue-producing player in the alternative-lending and crowdfunding industries. With news of the recent Lending Club IPO, P2Bi is attracting more interest from businesses, investors, and others in the industry.

“My goal as CEO is to put our customers—both businesses and investors—at the center of every decision we make and position P2Bi for long-term success. I want to make P2Bi a company that businesses think of first when they need a flexible, affordable source of working capital and one that accredited investors think of first when they want an alternative investment vehicle that offers fair returns and good liquidity,” Krista said. “I’m honored to be leading an incredible team into the next phase of our company’s growth.”

As executive vice chairman, outgoing CEO Bruce Morgan will remain an active part of the management team and will be responsible for managing relationships with fund managers and leading the company’s credit underwriting function.

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