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Plum’s Artificial Intelligence (AI) Crowdfunding Campaign Raises £892,465 for Personal Finance Chatbot on Seedrs

15 Aug

The initiative makes its debut just eight months after the AI company raised its first $500k seed round from 500 Startups

By Robert Hoskins

London, England –  Plum, an artificial intelligence (AI) chatbot for personal finance, has raised £892,465 its initial £700k equity crowdfunding goal a month after launching its fundraising campaign on Seedrs in July.

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances

Plum is an Artificial Intelligence (AI) powered Facebook chatbot that helps consumers manage their personal finances.  The disruptive startup says Fintech’s increasing penetration hasn’t yet reached the mass market, but Plum is set to change that. The crowdfunding campaign Seedrs plans to fund aggressive growth and expansion plans in the near future.

Plum has undertaken the ambitious task of helping millennials save money in a way they barely notice. The innovative chatbot connects securely to users bank accounts via Facebook messenger and AI technology learns their spending habits and automatically saves small amounts of money every few days. The savings are put into an account with an FCA-regulated e-money provider, Mango Pay, and individuals manage their money via Facebook’s Messenger platform.

The crowdfunding campaign on Seedrs follows just eight months after the disruptive AI business raised its $500,000 seed round led by Silicon Valley accelerator program 500 Startups.

The company launched in January 2017 with a waitlist of 5,000 users since which user numbers have been growing at a rate of 25% month on month. In the seven months since launch, Plum has seen its monthly savings grow by 50% each month. The personal savings chatbot is now on track to exceed £20 million in savings for millennials by the end of year one.

“There’s been lots of talk about the personal savings glut in the UK, confirmed by troubling stats. Deloitte estimated the savings gap will reach £350 billion by 2050. It’s a huge problem. Our team helps Plum users to micro save on average £150 a month in a way they barely notice,” said Victor Trokoudes, one of Plum’s Co-Founders. “We saw how TransferWise reduced the friction for sending money globally and provided consumers with a cheaper, superior product.”

Plum’s founders recognized that consumers have long been overpaying on a raft of financial services and products, facilitating abnormal profits for banks and financial services. They are committed to bringing a holistic financial assistant to the mass market by help users to save and earn interest on their savings. Plum will by tell you if you are being ripped off by your utility provider, if you’re overpaying on a loan or bank overdraft and will simply ask you if you would like to switch to save money. All a customer has to do is reply ‘yes.’

This is facilitated through partnerships with energy provider Octopus which gives Plum users the chance to switch to a green energy provider and lower their utility bills by around £250 a year, and Habito which helps Plum customers to find their first mortgage or remortgage opening up the possibility for savings in the thousands a year. Users are also able to earn a return of 3% via Plum’s partnership with P2P lender RateSetter.

While it is Plum’s AI algorithm that powers users automatic savings, the user can also determine how much they save by adjusting Plum’s saving mood from normal to ambitious, a feature that 30% of Plum users have activated, indicating the ambition of consumers to save more.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
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Crowdfunding Investor Commitments Surpass $5 Million for Title III Equity Crowdfunding Campaigns that Met Their Minimum Goals

18 Aug

Seeking Out Great Title III, Reg. CF Investment Opportunities? Check Below for Some of the Most Popular Crowdfunding Campaigns!

By Robert Hoskins

Austin, TX –  The new Title III rules – also known as “Regulation Crowdfunding” – enable even first-time investors to fund startups online with as little as a few hundred dollars of investments. Using Title III, Reg. CF crowdfunding, companies are able to raise up to $1 million.

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

The following are Title III crowdfunding companies with Investor Commitments that have surpassed their minimum goals as of the time of this store and broken down by crowdfunding portal:

WeFunder:

NextSeed:

SeedInvest:

  • MF Fire: A fire technology company leveraging advanced combustion science to engineer superior fire products

FlashFunders:

  • MobileSpike, Inc.: Allows law enforcement officers to stop pursuits from the safety of their vehicle

StartEngine:

  • Snapwire: Connects mobile photographers with businesses and brands that need creative imagery

Seedrs:

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University of Oxford’s Saïd Business School Announces 18-Month Crowdfunding Research Study that Will Explore How and Why Investors Decided to Invest in Successful Equity Crowdfunding Campaigns

21 Jun

 

Kauffman Foundation and Nesta Grants, Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, funding explore the business of successful equity crowdfunding

By Robert Hoskins

Oxford, United Kingdom – The equity crowdfunding market is worth over £50 million a year in the UK, doubling in size last year as an increasing number of individuals look for an alternative place to invest their capital. Despite its size however, there is very little research into market dynamics, the success of campaigns to attract funding and the associated risks.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, University of Oxford, has been granted funding from the Kauffman Foundation and Nesta to explore the business of equity crowdfunding. Working with Thomas Åstebro from HEC Paris, the 18 month project will explore the criteria for success for crowdfunders and how investors make decisions on what projects to back.

“We are looking to find out how investors react when presented with different information about an investment,” said Nir Vulkan. “Do they respond more strongly to information about the founding team, to company milestones, existing investors, or previous sales made? We will be able to understand what generates success and what leads to failure, and this will have important implications for companies looking for investment of money and community expertise. More broadly our findings will be of great importance for regulators and governments both in the UK and internationally looking at the benefits and risks associated with the crowdfunding sector.”

The study is being conducted on Seedrs, one of Europe’s leading equity crowdfunding platforms. Seedrs matches investors with businesses seeking capital, conduct due diligence on the businesses, executes the investment transactions and acts as nominee on behalf of investors to protect their rights.

Seedrs was founded by Oxford MBA alumni Jeff Lynn and Carlos Silva, who worked on the idea for the company as part of their Entrepreneurship Project at Oxford Saïd, mentored by Vulkan, before it was launched in July 2012. On average, over £2 million is invested through Seedrs per month, and in 2013 it became the first crowdfunding platform for equity investments to allow cross-border fundraising rounds across the EU. Seedrs has made over 2.5 years of historical data, on an anonymized basis, available to Vulkan and Åstebro for the project.

Jeff Lynn, CEO and co-founder of Seedrs, said, “It’s a great honor to work with my former Oxford tutor, Nir Vulkan, along with Thomas Åstebro on this project. Equity crowdfunding is only in its infancy, and I expect their research to prove highly valuable for practitioners and observers alike as the space continues to grow rapidly in coming years.”

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Seedrs Equity Crowdfunding Site Raises over £4.5 Million for Assetz Capital, Trillion Fund, Landbay, CrowdLords, PledgeSports and CrowdCanDo

29 Apr

P2P lending and equity crowdfunding campaigns rapidly gaining investors with “equity crowdfunding done right” approach

 By Robert Hoskins

London, United Kingdom – Seedrs, one of the largest crowdfunding firms in Europe focuses solely on equity investments, announced that peer-to-peer lender Assetz Capital has raised £3,179,750 from 731 investors through the Seedrs platform, the second largest campaign hosted by Seedrs to date.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

This raise has cemented Seedrs’s position as “crowdfunder to the professionals.” Assetz Capital followed a number of successful campaigns:

  • LandBay, the P2P lending platform for buy-to-let property, raised £569,044 across several fundraising rounds through Seedrs in late 2013 and 2014. LandBay has since gone on to raise a venture capital round from Omni Partners.
  • Trillion Fund, a leading solar, renewable energy and environmental social crowdfunding platform, raised £536,800 through Seedrs in December 2014.
  • CrowdLords, a property crowdfunding platform, raised £150,000 through Seedrs in November 2014
  • PledgeSports, an Irish sport crowdfunding platform, raised €100,000 (£72,000) through Seedrs in April 2015
  • CrowdCanDo, a events crowdfunding platform, raised £22,000 through Seedrs in September 2013

All of these crowdfunding and peer-to-peer  platforms focus on asset classes other than equity, so when raising capital for themselves, they wanted to work with the leader in the equity crowdfunding space,”Jeff Lynn, CEO and Co-Founder of Seedrs. “They chose Seedrs because they understand the importance to them and to their investors of our  ‘equity crowdfunding done properly’ approach.”

The Assetz Capital fundraising, which smashed its initial target of £2 million, was the second largest campaign hosted by Seedrs to date. The largest—which holds the record for the largest equity crowdfunding campaign ever in Europe—was Chapel Down Group’s £3.9 million fundraising through Seedrs in September 2014.

Lynn continued, “We’re proud to have enabled equity crowdfunding and peer-to-peer companies to raise money successfully.  Our peers recognize that our approach, based on simplicity and transparency, consistently delivers results. It’s equity crowdfunding done properly.”

“We chose Seedrs for our crowdfunding round because we know it to be the most professional and respected platform in the equity space,” said Stuart Law, Assetz Capital’s CEO. “Its size and reach were important factors, but so was its focus on helping investee companies grow while protecting investor rights. We were thrilled with the outcome of our campaign and fully understand why Seedrs is the equity platform that other crowdfunding and peer-to-peer lending platforms choose.”

The UK alternative finance market is predicted to grow to £4.4 billion in 2015 up from £1.7 billion in 2014 as businesses increasingly look to source more efficient ways to raise capital.

Between 2012 and 2014 the equity crowdfunding sector alone grew by 410%.  Against this backdrop, in the past three years Seedrs has become the most successful equity crowdfunder in Europe, funding 110 deals in 2014.

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