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The Narative Advantage: Why Women Are More Successful than Men at Crowdfunding Because of the Language They Use to Describe Their Projects

9 Feb

A leading crowdfunding research report from Andreea Gorbatai, UC Berkeley, and Laura Nelson, Northwestern University, details why women are better at crowdfunding because of the language they use in their crowdfunding campaigns

By Robert Hoskins

Austin, Texas – According to a new crowdfunding research report, it is not what you say, but the words you use to say it when communicating the features and benefits of a crowdfunding campaign. If you are researching how to launch a successful Kickstarter or Indieogogo crowdfunding campaign, we highly recommend that you read both “The Narrative Advantage: Gender and the Language of Crowdfunding” and “The Language that Gets People to Give for Successful Kickstarter Campaigns.”  These research reports will greatly enhance your ability to use the most effective and persuasive language possible to reach donors and investors and instill a desire to support your crowdfunding campaign.

Here is an introduction to what the crowdfunding research report covers:

“Economic and social arrangements in markets and organizations have been shown to systematically disadvantage women across a wide range of outcomes ranging from hiring, performance evaluations, rewards, and promotion in the labor market to financial support in the capital market. Research has identified several mechanisms through which this inequality is perpetuated, ranging from homophily, tokenism and structural constraints to negative stereotyping and women’s own beliefs about their skill level and worth in the labor market.

The Narrative Advantage Gender and the Language of Crowdfunding

The Narrative Advantage Gender and the Language of Crowdfunding

In particular, research on financing, small business, and entrepreneurship has shown that women are at a marked disadvantage compared against men with similar skill and experience levels. This difference has been largely attributed to choice homophily among predominantly male funders, and to the type of businesses that women start.

In the venture capital industry, male venture capitalists acts as gatekeepers; this results in less funding and mentorship for female entrepreneurs. In other entrepreneurial ventures, women gravitate towards small business ventures where they are often the sole employee instead of choosing scalable business projects.

In all these contexts, the long term outcomes – financing, and the terms of the financing deals – are the results of many difficult to quantify factors resulting from the interaction between the funder and the entrepreneur. It is thus difficult to isolate the effects that non-verbal behavior, paralinguistic cues, contextual factors, and interactions between the entrepreneur and the funder have on the final decision regarding funding. Some of these factors have been studied experimentally in the laboratory (Brownlow and Zebrowitz 1990; Carney, Cuddy and Yap 2010; Kramer 1977).

The majority of these studies rely on evaluating the effect of these factors on the audience, controlling for language content. But the language we use is intimately connected to how we think, and how others evaluate what we are saying. Moreover, language is connected with socio-demographic characteristics of the speaker or writer, such as gender, age or occupation.

In this study we aim to examine the effect of language on the success of crowdfunding campaigns, and the relationship between linguistic content and gender. Online, text-based campaigns are ideal for examining the effect of language content apart from characteristics of the delivery medium, message sender, and audio-visual information because the message is delivered to the potential donors via an information-poor, asynchronous text interface.

In turning our attention to the language used in crowdfunding campaigns, we examine four different dimensions of language content in campaign descriptions: positive (sentiment) language, vividness, inclusive language, and business language. We then suggest that three of these types of linguistic content (positive sentiment, vividness and inclusive language) are both more likely to be rewarded in crowdfunding campaigns, and more likely to be used by women, while the use of language related to money is more likely to be penalized in the crowdfunding context and more likely to be used by men. We then test and confirm our theory that language mediates the relationship between gender and fundraising outcomes using data from the online crowdfunding site Indiegogo.

Our findings indicate that gender-specific language partially mediates the success of women in fundraising money through crowdfunding. This study identifies an economic institution (crowdfunding) where female-specific linguistic patterns are preferred over male- specific patterns, leading to a reversal in gender inequality with respect to funding.

Additionally, this study contributes to economic sociology research on gender by quantifying the impact of linguistic choices on fundraising outcomes. Lastly, this research contributes to research in computational sociology by employing topic models to refine the product classification of crowdfunding campaigns and quantify crowdfunding campaign text along several content dimensions using the Linguistic Inquiry Word Count dictionary (Tausczik and Pennebaker 2010).”

An outline of the report:

Theory and Hypotheses:

Introduction

Money and Language

1a. Crowdfunding proposal success decreases with the use of money-related language.

1b. Crowdfunding proposal success increase with the use of vivid language.

1c. Crowdfunding proposals success increases with positive emotion.

1d. Crowdfunding proposal success increases with the use of inclusive (relational) language.

Gender and Language

2a. Women use more inclusive language than men do.

2c. Women use more vivid language than men do.

2d. Women use less language related to money than men do.

Language, Gender and Crowdfunding Success

3. Language mediates the relationship between gender and fund-raising success.

 Conclusion

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
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University of Oxford’s Saïd Business School Announces 18-Month Crowdfunding Research Study that Will Explore How and Why Investors Decided to Invest in Successful Equity Crowdfunding Campaigns

21 Jun

 

Kauffman Foundation and Nesta Grants, Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, funding explore the business of successful equity crowdfunding

By Robert Hoskins

Oxford, United Kingdom – The equity crowdfunding market is worth over £50 million a year in the UK, doubling in size last year as an increasing number of individuals look for an alternative place to invest their capital. Despite its size however, there is very little research into market dynamics, the success of campaigns to attract funding and the associated risks.

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Seedrs makes it simple to buy into the businesses you believe in and share in their success

Nir Vulkan, Associate Professor of Business Economics at Saïd Business School, University of Oxford, has been granted funding from the Kauffman Foundation and Nesta to explore the business of equity crowdfunding. Working with Thomas Åstebro from HEC Paris, the 18 month project will explore the criteria for success for crowdfunders and how investors make decisions on what projects to back.

“We are looking to find out how investors react when presented with different information about an investment,” said Nir Vulkan. “Do they respond more strongly to information about the founding team, to company milestones, existing investors, or previous sales made? We will be able to understand what generates success and what leads to failure, and this will have important implications for companies looking for investment of money and community expertise. More broadly our findings will be of great importance for regulators and governments both in the UK and internationally looking at the benefits and risks associated with the crowdfunding sector.”

The study is being conducted on Seedrs, one of Europe’s leading equity crowdfunding platforms. Seedrs matches investors with businesses seeking capital, conduct due diligence on the businesses, executes the investment transactions and acts as nominee on behalf of investors to protect their rights.

Seedrs was founded by Oxford MBA alumni Jeff Lynn and Carlos Silva, who worked on the idea for the company as part of their Entrepreneurship Project at Oxford Saïd, mentored by Vulkan, before it was launched in July 2012. On average, over £2 million is invested through Seedrs per month, and in 2013 it became the first crowdfunding platform for equity investments to allow cross-border fundraising rounds across the EU. Seedrs has made over 2.5 years of historical data, on an anonymized basis, available to Vulkan and Åstebro for the project.

Jeff Lynn, CEO and co-founder of Seedrs, said, “It’s a great honor to work with my former Oxford tutor, Nir Vulkan, along with Thomas Åstebro on this project. Equity crowdfunding is only in its infancy, and I expect their research to prove highly valuable for practitioners and observers alike as the space continues to grow rapidly in coming years.”

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Estimated Crowdfunding Industry Growth Expected to Exceed $10 Billion in 2014

25 Jun

 Three new white papers aimed at financial advisors, asset managers and institutions to help them identify and understand new growth opportunities in crowdfunding, peer-to-peer lending and other opportunities in the alternative asset space

By Robert Hoskins

OAK BROOK, Ill. Millennium Trust Company released three new white papers aimed at financial advisors, asset managers and institutions to help them identify and understand new crowdfunding, peer-to-peer lending and other opportunities in the alternative asset space.

Estimated Crowdfunding Growth in 2014 Expected to Exceed $10 Billion

Estimated Crowdfunding Growth in 2014 Expected to Exceed $10 Billion

The first white paper, “New Opportunities In The Alternative Asset Marketplace” discusses what alternative assets are, provides an overview of the alternative asset marketplace, and reviews some of the challenges that have made it difficult for individual investors to access and understand alternatives.

The white paper dives into how uncertain financial markets and increased investor demand have led to regulatory changes that are transforming the alternative asset industry while simultaneously creating opportunities for innovative financial technology firms. The white paper highlights ways in which some responsive financial services firms – such as custodians that specialize in the custody of alternatives – are developing technology and service solutions to meet the rapidly changing needs of both institutions and investors.

The second white paper, titled “New Opportunities In The Alternative Asset Marketplace: Peer-To-Peer Lending” examines the ways that pioneering custody firms have been working to support the growing, yet relatively new, online peer-to-peer lending industry.

While media coverage has mostly looked at how the developing P2P space has caused a disruption in the traditional bank lending model, there has been little mention of how these changes have impacted the role of the industry’s critical service providers, including qualified custodians. This paper discusses this issue by examining what forward thinking firms are doing to address concerns about the safekeeping of client assets in this growing alternative asset class.

The third, “New Opportunities In The Alternative Asset Marketplace:  Crowdfunding” examines how relatively new investment opportunities presented by crowdfunding are becoming the best example of “creative destruction.” In other words, crowdfunding is becoming a disruptive force in the traditional model of how individuals and companies can secure capital by going directly to investors as opposed to long-established system of going to local banks or Wall Street.

New Opportunities In The Alternative Asset Marketplace:  Crowdfunding

New Opportunities In The Alternative Asset Marketplace: Crowdfunding

Driven by the credit crunch, investor demand for alternative investment opportunities, the JOBS Act and a growth in technology, this market has exploded in recent years. Of course, as this market continues to grow, today’s custodians must evolve along with it. Those that can’t, or those that don’t, will miss out on a potentially huge opportunity, finding themselves sitting on the sidelines unable to meet the needs of current and prospective clients.

“It is an interesting time to be involved in the alternative investment industry,” said Reggie Karas, Managing Director of the Alternative Solutions Group at Millennium Trust. “Education is almost always cited as a key concern for advisors and individuals who are looking to allocate to alternatives. As an independent custodian, we don’t give investment advice-or talk about the ‘why’-but we feel our custody work with many of the leading alternative investment platforms gives us unique insight into the ‘how.’  These white papers are a result of that work and are meant to offer an educated look into how these online marketplaces and supporting service providers are creating new opportunities for investors and to offer some basic education about alternative investments.”

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Top Cities in the United States to Start a Crowdfunding Training Class, Seminar or Workshop Business

18 Apr

Top Crowdfunding Training Classes Available throughout the United States


Searching for an affordable crowdfunding training class, workshop or seminar to learn more about how to launch a crowdfunding campaign to start a new business and start bringing entrepreneur’s and inventor’s creative business ideas to life?   States below with a number have at least one scheduled crowdfunding training class. Those with a zero have none planned.

If you a true entrepreneur and there is a zero listed for your state, you should consider starting your own crowdfunding training business.  We supply the instructor training and class materials. All you need to do is find a venue and start setting up local training classes.  Click on any state with a zero for more information.

States that are listed in Bold Type have already approved Equity Crowdfunding for unaccredited investors. If you want to receive information on where to take a crowdfunding training class or to sign up up to become a certified Crowdfunding Training Instructor, please fill out this form:

Reward-Based Crowdfunding Seminar: Everything You Need for Success! – Presented by the NYC Crowdfunding Meetup Group in New York

24 Mar

Crowdfunding Subject Matter Experts Will Be Covering the “A-to-Zs” of Crowdfunding Strategies Including Important Case Studies, Research Strategies, Buzz Generation Techniques, Shooting Viral Pitch Videos as Well as How to Protect Intellectual Property

By Robert Hoskins

New York, NY – To meet the demand from entrepreneurs, startups, and small businesses, the NYC Crowdfunding Meetup Group will be hosting a special Crowdfunding Seminar on April 1, 2014 at 6:00 pm to 9:00 pm. The event will be held on the 60th floor of the Empire State Building in the 1800 Accountant Office, which is located at 350 5th Avenue, New York, NY 10118.

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Alex Feldman, the event organizer, has assembled an excellent team of crowdfunding subject matter experts that will be sharing tips, tricks and strategies on how to research, plan, and launch successful Rewards-based Crowdfunding campaigns. The event will be videotaped by the Reality Crowd TV crew.

Featured Speakers:

  • 6:00 pm – 6:30 pm
    Registration
  • 6:30 pm – 6:40 pm
    Introduction to Reward-Based Crowdfunding Campaigns
    Alex Feldman, CEOCrowdsUnite
  • 6:40 pm – 6:50 pm
    Crowdfunding Case Study: How I raised over $22,000!
    Alicia HansenNYC Salt Founder & Photographer
  • 6:50 pm – 7:00 pm
    How to Research Existing Crowdfunding Projects
    Helen Donnelly, CMO, CrowdFunding4All
  • 7:00 pm – 7:10 pm
    How to Create a Successful Crowdfunding Campaign
    Brian Meece, CEO, RocketHub
  • 7:10 pm – 7:20 pm
    How to Make a Viral Crowdfunding Pitch Video
    Lucy Norris, Managing Editor, AlleyWire
  • 7:20 pm – 7:30 pm
    How to Create Buzz for Crowdfunding Campaigns
    Howard Sherman, President, CrowdFundBuzz
  • 7:40 pm – 8:30 pm
    Crowdfunding Question & Answer Session
  • 8:30 pm – 9:00 pm
    Social Mixer & Business Networking Event

Reservations:
Tickets are $50, but early birds who sign up before Wednesday, March 26th will receive a $20 discount. The event is open to the general public, but seating is limited, so sign up ASAP at: http://www.meetup.com/NYC-CrowdFunding-Networking/events/171128902/.

Media:
Reporters get in free, but need to RSVP prior to the event with Crowdfunding PR Campaigns by sending Press RSVP request in order to enter the Empire State Building and proceed to the 60th floor. Members of the press should email rhoskins@frontpagepr.com for more information.

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Kickback Machine: The World’s Best Tool for Researching Kickstarter Crowdfunding Platform Campaign Successes vs. Failures

19 May

Planning a Crowdfunding Campaign? Use the Kickback Machine to Research Prior Kickstarter Crowdfunding Campaigns First!

By Robert Hoskins

Thinking about launching a Crowdfunding campaign? Wouldn’t it be nice to find a tool that allows you to research past  KickStarter Crowdfunding campaigns to see which ones were successful and those that failed?

The Kickback Machine Crowdfunding Campaign Research Tool

The Kickback Machine Crowdfunding Campaign Research Tool

A new Crowdfunding research tool called the Kickback Machine now allows researchers to search by keyword and various business categories to find and research past Crowdfunding campaigns to find out what works in the Crowdfunding business and what does not.

This tool allows both investors and future Crowdfunding campaign managers to analyze a wide variety of Crowdfunding variables such as Crowdfunding profiles, pitch videos,  fundraising goal, perks and rewards offered, campaign length, marketing strategies, successful PR campaigns and the publicity they generated.

Before Crowdfunding campaign managers launch their Kickstarter campaign, it’s important to research past projects, so they can understand what works and what doesn’t.

For example, Kickstarter’s website does a good job of helping you find past successes, but it is very difficult to find past projects that failed to meet their funding goal.  The KickBack Machine allows fundraising campaign managers to browse past successes and failures to help you better plan your own campaign.

Here are a few of the sorts of things you can find with the KickBack Machine that you can’t easily find at Kickstarter.com:

Want to give it a try? Click on the Crowdfunding categories below to research what have been done in the past.

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KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful OUYA Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the Total of $15 Million in New Funding Raised

13 May

By Robert Hoskins

In a sign of thing to come for the infant Crowdfunding industry, video game startup OUYA announced $15 million in new venture capital funding led by Kleiner Perkins Caufield & Byers (KPCB), with participation from the Mayfield Fund, NVIDIA, Shasta Ventures, and Occam Partners. The company intends to use the additional funding to support OUYA’s growing game development community, and meet increased demand for the upcoming retail launch. KPCB General Partner Bing Gordon will join the company’s board of directors, which also includes Julie Uhrman , OUYA founder and CEO, and Roy Bahat , chairman of the Board.

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

OUYA’s vision for a new kind of game console, open to all game developers, was brought to life through the support of early backers who crowdfunded the initial product development on Kickstarter. The crowdfunding effort set Kickstarter records, and delivered $8.6 million – almost nine times the target raise – signaling strong consumer demand for the console.  Venture funding validates the business strategy.

“We want OUYA to be here for a long time to come,” said Uhrman.  “The message is clear: people want OUYA.  We first heard this from Kickstarter backers who provided more than $8 million to help us build OUYA, then from over 12,000 developers who have registered to make an OUYA game, next from retailers who are carrying OUYA online and soon on store shelves, and now from top pioneering investors.”

Before joining KPCB where Gordon is focused on digital investments, he was a long-time executive at Electronic Arts, beginning with EA’s founding in 1982 which had initial funding from KPCB. As an OUYA board member, Gordon will advise the company as it scales its development community and executes its retail strategy and product development plans. Gordon also serves on the board of directors of Amazon, Klout, Lockerz, MEVIO, Zazzle and Zynga.

“OUYA’s open source platform creates a new world of opportunity for established and emerging independent game creators and gamers alike,” said Gordon.  “There are some types of games that can only be experienced on a TV, and OUYA is squarely focused on bringing back the living room gaming experience. OUYA will allow game developers to unleash their most creative ideas and satisfy gamers craving a new kind of experience.”

OUYA’s appeal lies in its unique philosophy within the console market. On OUYA, every game is free to try, and any developer can publish a game. OUYA is powerful enough to run 3D games in beautiful 1080p HD with its NVIDIA Tegra-3 processor, and open enough to invite game developers to bring their most creative inventions back to the television. More than 12,000 game creators worldwide have registered to make an OUYA game, from AAA studios to new entrants, including Square Enix, Inc., Double Fine Productions, Tripwire Interactive, Vlambeer, Kim Swift ‘s Airtight Games, Mighty Rabbit Studios, nWay, Polytron Corporation, and many others.

OUYA is now shipping exclusively to early backers as part of a preview program.  On June 25th, OUYA will be available for purchase in the U.S., Canada, and the U.K. through retailers Amazon, Best Buy, GAME, GameStop, and Target, and on OUYA.tv for $99.99. Additional controllers will retail for $49.99.  Through these retailers, consumers can pre-order OUYA today.

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Please click here to help us Crowdfund this website continued editorial development.

Please click here to help us Crowdfund this website’s editorial development

Skydog Successful Kickstarter Crowdfunding Campaign Allows Home Wi-Fi Business to Expand Operations

13 May

By Robert Hoskins

PowerCloud Systems announced that Skydog reached its $75,000 funding goal on Kickstarter, and will now extend its home network offering to larger homes and small businesses. Skydog is a Wi-Fi router and mobile companion app that brings a user-friendly approach and innovative management functionality to home networking.  With one week left to raise post-goal funds, PowerCloud Systems has unveiled two new offers available via Kickstarter: a Skydog Wi-Fi Range Extender Kit, ideal for large homes and small businesses, and a Multi-Dwelling Skydog Four-Pack, for those who want to manage multiple networks, such as adult parents’ homes, on a single account.

The Power of the Skydog's Cloud Delivers Wi-Fi to Your Wireless Mobile Users

The Power of the Skydog’s Cloud Delivers Wi-Fi to Your Wireless Mobile Users

Both new offers were created in response to requests and feedback from Kickstarter backers to broaden the reach of Skydog’s unique network visibility and control features.  The extender kit will allow users to cover up to 6,000 square feet with wireless internet access and all of Skydog’s control and management functionality.  This range comfortably covers large houses and many small business, such as restaurants and professional offices, where the ability to offer firewalled Wi-Fi access to customers, clients or patients is increasingly important.

The Skydog router four-pack enables simple, single-account management for multiple networks and locations, such as a second home, vacation cabin, or parent’s home across the country. The Skydog Wi-Fi Range Extender Kit is available for a pledge of $299, while a four pack of Skydog routers is available for pledges of $399 or more.

“We were thrilled to have reached our funding goal so quickly because it proved that Skydog addresses an unmet need for simple visibility and control of personal Wi-Fi networks,” said Jeff Abramowitz , founder and CEO of PowerCloud Systems. “We are very grateful to our backers and look forward to getting Skydog into their homes. With our new offers, we can better serve those with larger homes and multiple dwellings, as well as provide an easy-to-use solution for small businesses.”

The proliferation of connected devices in homes and small businesses is creating a complexity challenge for anyone responsible for managing a network. PowerCloud Systems, with its extensive experience providing Networking-as-a-Service to the enterprise, has the expertise and, with the success of Skydog’s Kickstarter campaign, the consumer validation to disrupt the home, and now small business, networking space.

The Skydog solution represents a new era in network management, enabling users in households and small businesses to improve their connected experiences. The solution gives real-time visibility to network administrators, who can monitor their network in terms of which users and specific devices are connected to it, for how long, and for what purposes. With Skydog, heads of households can even manage broadband usage by setting up zones which place bandwidth priority on certain functions, like the home office during the day and streaming video at night. Furthermore, all of this can be done anytime and anywhere via the Skydog mobile companion, an HTML5 app that works on any smartphone or tablet.

PowerCloud Systems is a leader and industry pioneer for cloud-powered wireless networking. The company’s patented and award-winning CloudCommand™ technology was invented at the Palo Alto Research Center (PARC) and makes deploying and monitoring Wi-Fi networks and services easy for businesses with mobile customers. The CloudCommand platform is deployed worldwide in hotels, schools, retail chains, managed care facilities and other businesses seeking truly affordable, enterprise-grade Wi-Fi. Investors include PARC, Qualcomm Ventures, Javelin Venture Partners and Walden Venture Capital.

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Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign

4 May

Hiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive

Robert Hoskins, Director, Crowdfunding PR/Media Relations

Robert Hoskins, Director, Crowdfunding PR/Media Relations

By Robert Hoskins, Front Page PR

Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:

  1. Check to see how many years the PR firm has been in business and examine what industries they have served
  2. Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
  3. Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
  4. Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
  5. Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
  6. Beware of PR firms that want to use free or cheap news wire distribution services.  Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
  7. Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
  8.  Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
  9. Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
  10.  Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.

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Click here to setup a conference call to learn more about launching a Crowdfunding Campaign!

The iSmartAlarm Home Security System Closes Crowdfunding Campaign at 450% of Goal on Indiegogo

27 Apr

By Robert Hoskins

iSmart Alarm, Inc. has announced the completion of their Indiegogo crowdfunding campaign, reaching their goal of $50,000 in under 3 weeks, and ending the campaign on April 1 at over 450% of the goal.  The fundraising campaign set an important precedent for the crowdfunding industry by launching at one of America’s largest computer trade shows.

The iSmartAlarm home automation devices makes a great solution for millions of renters and homeowners

The iSmartAlarm home automation devices makes a great solution for millions of renters and homeowners

In closing with over $226,000 raised by 1,600 contributors and customers, the iSmartAlarm Home Security System is the 7th most funded technology project in the history of Indiegogo. Manufacturing and assemblage is being completed, and the system is projected to begin shipping at the end of May.

During the campaign, as “Perks” for different levels of contribution, iSmart Alarm, Inc. offered different packages of their home security system, ranging from a dorm or studio to a large house. Contributors could also purchase the devices a la carte as well, and the CubeOne CPU understands and adds them to the network. The system communicates with the user’s smartphone, giving unprecedented access to monitoring, system control, and statistics to increase the safety of home, property, and family.

“The Indiegogo campaign was a great adventure, and we were able to pre-sale to hundreds of families and individuals that are in need of home security but don’t want to pay monthly fees or be locked into contracts. Our goal is to make the iSmartAlarm home security system affordable and available to every family,” said Raymond Meng, Co-Founder and CEO. “We were also able to interact with our customers and fans, evolve our current products to match their needs, and tailor our roadmap to more home automation and smart home devices for the future.”

Now accepting orders on the iSmartAlarm.com eCommerce platform, consumers will be able to purchase packages including motion sensors, door and window sensors, home remote controls and panic alarms, the streaming and pan-tilt iCamera (controllable at any time, from anywhere, from the user’s smartphone), as well as individual devices a la carte. As new devices such as home light control, thermostat control, glass breakage sensors, smoke and carbon monoxide sensors and water leak detectors are added, the user’s system will automatically update to include the new devices.

The idea behind the iSmartAlarm system first began when Steve Jobs’ home was broken into in mid-2012 while under construction, and over $60,000 worth of Apple products and personal belongings were stolen. The iSmartAlarm system integrates with the free iPhone App to allow the user to remotely arm, disarm, and monitor their security system from anywhere, at any time.

iSmartAlarm puts a 21st century spin on traditional security systems. The sleek, sophisticated system utilizes the iPhone to put home security and home control in the palm of its users’ hands. The iSmartAlarm home security system is portable, wireless and requires no contracts or monthly fees. In addition to keeping homes protected, iSmartAlarm has embraced the developer community, with an open platform intended to expand the abilities of the system and increase the speed of the evolution of home security.

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