YouGov Omnibus Research Reports Donors 45% More Likely to Give Crowdfunding Donations to Individuals in Need, Not Charities or Causes

GoFundMe now dominates the crowdfunding space, with 41% of Americans aware of the site; IndieGoGo comes in at number two at 13%

 By Robert Hoskins

New York, NY – According to the latest YouGov Omnibus research crowdfunding’s charitable sweet spot focuses squarely on donations to individuals in need.  For those who have donated via crowdfunding sites, 45% have given to an individual person in need, compared to only 22% who have given to a charity like the Red Cross, or 20% who have given to social causes like homelessness.  16% have given to disaster relief or individual animals in need.  Global environmental causes garnered only 12% amongst crowdfunding donors.

YouGov OmniBus Research Report on Crowdfunding Donations

By contrast Americans who donate via any channel say the single channel they are most likely to donate to is a charitable organization (25%) compared to 17% who prefer to give to individuals.

Charities Still Most Effective Use of Funds: Politicians Least Effective

In terms of effectiveness, more than half of Americans who donate via any channel (52%) think that the most effective home for a donation is a charitable organization. Nearly a third (32%) think gifts to individuals are the most effective.

Practically nobody (2%) thinks that politicians are the most effective recipients of donations intended to promote a cause.

Most Popular Crowdfunding Sites

GoFundMe now dominates the crowdfunding space, with 41% of Americans aware of the site; IndieGoGo comes in at number two at 13%.  Millennials are more aware of their crowdfunding options with 47 % awareness for GoFundMe and more than one in five (21%) aware of IndieGoGo.

For all those who have heard of a crowdfunding site 20% have given money via GoFundMe. Higher earners (32%) and women (25%) are most likely to have contributed to a GoFundMe campaign.

A quarter (24%) of all American adults have been invited to contribute to a crowdfunded charity via social media. A further 16% has received solicitations via email.

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Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2015

Seeking New Crowdfunding Sites on a Worldwide Basis to Be Ranked for the Upcoming June 2015 Top Crowdfunding Sites in the United States and the Rest of the World

 By Robert Hoskins

[Click to Tweet this Top 100 List to Your Friends]

United States – We are currently updating our List of the Top 100 Crowdfunding Sites for 2015 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how GoFundMe just bypassed Kickstarter as the #1 crowdfunding platform on the planet? Click on the links below and use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

Rank	© Front Page PR	Global Rank
#1 (2014: #2)	www.gofundme.com	1,318
#2 (2014: #1)	www.kickstarter.com	1,373
#3 (2014: #3)	www.angel.co	2,010
#4 (2014: #6)	www.indiegogo.com	2,277
#5 (2014: #4)	www.lendingclub.com	7,545
#6 (2014: #9)	www.justgiving.com	8,558
#7 (2014: #8)	www.youcaring.com	13,563
#8 (2014: #12)	www.kiva.org	15,111
#9 (2014: #23)	www.ulule.com	16,099
#10 (2014: #15)	www.donorschoose.org	21,617
#11 (2014: #17)	www.pledgemusic.com	24,461
#12 (2014: #13)	www.crowdrise.com	26,906
#13 (2014: #18)	www.tilt.com	29,512
#14 (2014: #10)	www.giveforward.com	32,576
#15 (2014: #38)	www.crowdcube.com	34,262
#16 (2014: #5)	www.fundingcircle.com	34,307
#17 (2014: #14)	www.razoo.com	44,329
#18 (2014: #16)	www.fundly.com	48,132
#19 (2014: #36)	www.pozible.com	48,898
#20 (2014: #19)	www.firstgiving.com	58,401
#21 (2014: #20)	www.fundrazr.com	64,163
#22 (2014: #27)	www.circleup.com	68,095
#23 (2014: #25)	www.fundable.com	73,430
#24 (2014: #new)	www.kickante.com.br	75,510
#25 (2014: #26)	www.crowdfunder.com	77,551
#26 (2014: #34)	www.equitynet.com	88,181
#27 (2014: #new)	www.zeczec.com	90,296
#28 (2014: #35)	www.gogetfunding.com	97,023
#29 (2014: #29)	www.fundrise.com	112,206
#30 (2014: #55)	www.fundedbyme.com	116,409
#31 (2014: #new)	www.experiment.com	133,573
#32 (2014: #22)	www.realtymogul.com	134,519
#33 (2014: #61)	www.geldvoorelkaar.nl	146,963
#34 (2014: #new)	www.onevest.com	149,343
#35 (2014: #24)	www.rockethub.com	149,430
#36 (2014: #33)	www.wefunder.com	169,021
#37 (2014: #32)	www.offbeatr.com	174,673
#38 (2014: #30)	www.seedinvest.com	184,226
#39 (2014: #37)	www.slated.com	210,555
#40 (2014: #new)	www.patchofland.com	220,267
#41 (2014: #43)	www.givezooks.com	234,356
#42 (2014: #58)	www.pledgie.com	241,865
#43 (2014: #new)	www.microventures.com	241,967
#44 (2014: #28)	www.fundanything.com	248,200
#45 (2014: #46)	www.ourcrowd.com	248,635
#46 (2014: #44)	www.pave.com	268,856
#47 (2014: #68)	www.growvc.com	285,285
#48 (2014: #62)	www.ppl.com.pt	297,874
#49 (2014: #48)	www.dragoninnovation.com	306,056
#50 (2014: #54)	hwww.seedandspark.com	319,789
#51 (2014: #47)	www.pubslush.com	336,465
#52 (2014: #41)	www.opportunity.org	354,764
#53 (2014: #45)	www.peerform.com	376,044
#54 (2014: #60)	www.bolstr.com	388,543
#55 (2014: #new)	www.investx.com	403,141
#56 (2014: #11)	www.uinvest.com.ua	417,925
#57 (2014: #new)	www.plumfund.com	421,110
#58 (2014: #40)	www.fundraise.com	433,539
#59 (2014: #new)	www.earlyshares.com	442,508
#60 (2014: #new)	www.barnraiser.us	482,296
#61 (2014: #new)	www.flashfunders.com	485,226
#62 (2014: #new)	www.trucrowd.com	485,665
#63 (2014: #57)	www.piggybackr.com	518,504
#64 (2014: #67)	www.symbid.com	558,247
#65 (2014: #new)	www.crowdstreet.com	704,602
#66 (2014: #39)	www.assetavenue.com	742,849
#67 (2014: #51)	www.microgiving.com	834,667
#68 (2014: #new)	pitchfunder.asufoundation.org	861,826
#69 (2014: #77)	www.artistshare.com	928,003
#70 (2014: #new)	www.nextseed.com	992,563
#71 (2014: #76)	www.appsfunder.com	1,047,453
#72 (2014: #42)	www.assob.com.au	1,049,032
#73 (2014: #79)	www.foodstart.com	1,080,478
#74 (2014: #new)	www.loquidity.com	1,087,691
#75 (2014: #70)	www.faithlauncher.com	1,089,032
#76 (2014: #80)	www.solarmosaic.com	1,108,499
#77 (2014: #new)	www.crowdfundingpays.com	1,256,560
#78 (2014: #new)	www.dreamfunded.com	1,267,585
#79 (2014: #82)	www.propellr.com	1,350,583
#80 (2014: #75)	www.pledgecents.com	1,363,715
#81 (2014: #new)	www.massventure.com	1,388,521
#82 (2014: #new)	www.crowd2fund.com	1,494,834
#83 (2014: #96)	www.ipledg.com	1,567,232
#84 (2014: #new)	www.texasenetworks.com	1,721,280
#85 (2014: #63)	www.icrowd.com	1,769,510
#86 (2014: #65)	www.banktothefuture.com	1,836,932
#87 (2014: #new)	www.acquirerealestate.com	2,169,205
#88 (2014: #056)	www.sterlingfunder.com	2,533,134
#89 (2014: #new)	www.realtywealth.com	2,647,893
#90 (2014: #85)	www.massivemov.com	2,826,166
#91 (2014: #89)	www.venturehealth.com	3,931,192
New	www.offerboard.com	4,112,781
#92 (2014: #31)	www.rockthepost.com	4,505,534
#93 (2014: #84)	www.funderhut.com	5,182,841
#94 (2014: #83)	www.fundafeast.com	5,325,919
#95 (2014: #71)	www.crowdit.com	5,535,187
#96 (2014: #88)	www.crowdhelps.com	5,892,083
#97 (2014: #95)	www.crowdfundingbank.com	6,503,461
#98 (2014: #98)	www.startacure.com	8,281,014
#99 (2014: #78)	www.cMEcompete.com	9,332,644
#100 (2014: #87)	www.endlesscrowds.com	12,934,557

Source: Feb 2015 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While GoFundMe or Kickstarter may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

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If you’d like to add your site to the Top 100 list, please fill out the form below.

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Predictions for the Top 15 Crowdfunding Trends that Will Emerge During 2015

New Developments Expected from the SEC, Texas Crowdfunding Portals, Crowdfunding Service Providers, State Banks, Corporate Crowdfunders, Non-Profits and Secondary Trading Markets

By Robert Hoskins

Austin, Texas – Front Page PR predicts the top 15 crowdfunding trends that will emerge by the end of 2015 for the United States crowdfunding industry:

1. The SEC will do the right thing and surprise the U.S. by introducing rewritten Title III crowdfunding regulations formulated to appease both Wall Street and entrepreneurs.
2. Texas Incubators/Accelerators will add equity crowdfunding portals to their investment models to earn extra revenue, improve deal flow and tap 20 million unaccredited investors.
3. There will be a rising tide of third-party crowdfunding service providers needed to produce Private Placement Memorandums (PPMs) and necessary disclosure documentation.
4. State banks will seize the opportunity to create new revenue streams by setting up crowdfunding equity escrow services that larger banks will probably ignore.
5. Advertising, PR and social media firms will improve the success rate of million dollar crowdfunding campaigns to more than a 50% success rate regardless of crowdfunding site.
6. Major corporations like Sony will begin to launch substantial crowdfunding campaigns to test the market demand for their company’s latest and greatest high-tech, clean-tech, bio-tech, fin-tech and film/music products and services
7. Major corporations will follow IBM’s example by opening their own intranet crowdfunding platforms to allow employees to fast track innovative products and services by using crowdfunding campaigns to override political and corporate management roadblocks.
8. Major publishing houses will follow Reddit’s and YouTube’s example by launching their own crowdfunding platforms to harness mature electronic commerce & marketing capabilities.
9. Real Estate will lead the marketplace in offering attractive equity crowdfunding deal flow.
10. Texas will become one of the largest equity crowdfunding markets in the United States.
11. More than 50% of U.S. states will approve crowdfunding exemptions by the end of 2015.
12. By Q4 2015 a secondary market will begin to emerge for trading equity crowdfunding shares.
13. Crowdfunding investing will cause private equity investors and venture capitalists to lose their ability to take advantage of startups/entrepreneurs who will find it much easier to raise venture capital funding.
14. Non-profit fundraising organizations will move their entire fundraising operations to a pure online donation-based crowdfunding platform to substantially streamline their organizations and reduce their operating expenses.
15. As in many early growth industries, large players like GoFundMe, IndieGoGo and Kickstarter will begin buying up smaller sites to increase market share and expand their global presence.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR
@Crowdfunding_TX

Crowdfunding Press Center Releases First Global 100 Crowdfunding Web Site Index

Global 100 Crowdfunding Index Provides Crowdfunding Investor / Crowdfunder Demographic  Information, Website Traffic Statistics, SEO Keyword Search Analytics, and Upstream/Downstream Histories

By Robert Hoskins

Austin, Texas – Despite the SEC’s attempt to slow the equity crowdfunding industry down, every other segment of the crowdfunding industry is breaking records worldwide as small businesses and entrepreneurs are raising billions of dollars to get their business ideas and creative projects off the ground.  If fact, by the time the SEC finally issues their formal guidelines, it may be too late to get small businesses interested in turning over any equity at all.  Why give up any control of your business, when you can successfully raise $10,000,000 through rewards-based, perks-based or donation-based crowdfunding campaigns? [Click to Tweet]

Click on the web site traffic links below to research potential crowdfunding websites and their ability to reach your crowdfunding PR campaigns desired target audience.

If your site is not listed, feel free to contact us and tell us why your site should be listed.  If you need help putting together a crowdfunding marketing campaign for your crowdfunding website or crowdfunding campaign, feel free to contact us.  We also maintain the world’s largest database of crowdfunding service providers.

Source: April 2014 SimilarWeb Website Statistics

[Click to Tweet]

Global Rank	2014 Top Crowdfunding Sites	Web Traffic Rank
1	www.kickstarter.com	964  (-244)
2	www.gofundme.com	1,245  (+4,481)
3	www.angel.co	1,274  (+9,683)
4	www.lendingclub.com	2,561  (+11,280)
5	www.fundingcircle.com	3,597  (+69,986)
6	www.indiegogo.com	3,711  (-1,361)
7	www.quirky.com	4,661  (+10,336)
8	www.youcaring.com	5,022  (+29,979)
9	www.justgiving.com	6,109  (+5,016)
10	www.giveforward.com	6,370  (+22,619)
11	www.uinvest.com.ua	7,393  (-2,037)
12	www.kiva.org	7,715  (+4,039)
13	www.crowdrise.com	8,311  (+35,678)
14	www.razoo.com	8,995  (+40,736)
15	www.donorschoose.org	9,383  (+55,327)
16	www.fundly.com	9,915  (+59,157)
17	www.pledgemusic.com	11,853  (+35,156)
18	www.crowdtilt.com	13,903  (+76,675)
19	www.firstgiving.com	14,757  (+37,294)
20	www.fundrazr.com	19,265  (+36,105)
21	www.magcloud.com	23,576  (+23,576)
22	www.realtymogul.com	25,956  (+25,956)
23	www.ulule.com	26,412  (+26,412)
24	www.rockethub.com	27,902  (+44,588)
25	www.fundable.com	28,615  (+56,490)
26	www.crowdfunder.com	32,601  (+95,725)
27	www.circleup.com	33,099  (+190,056)
28	www.fundanything.com	35,349  (+71,742)
29	www.fundrise.com	36,797  (+36,979)
30	www.seedinvest.com	41,715  (+430,930)
31	www.rockthepost.com	42,885  (+219,756)
32	www.offbeatr.com	43,967  (+43,967)
33	www.wefunder.com	47,489  (+123,062)
34	www.equitynet.com	48,247  (+587,067)
35	www.gogetfunding.com	61,405  (+78,842)
36	www.pozible.com	62,443  (+2,369)
37	www.slated.com	66,677  (+66,677)
38	www.crowdcube.com	67,493  (+18,583)
39	www.assetavenue.com	68,249  (+68,249)
40	www.fundraise.com	75,650  (+122,645)
41	www.opportunity.org	75,718  (+393,422)
42	www.assob.com.au	77,558  (+386,646)
43	www.givezooks.com	80,405  (+299,806)
44	www.pave.com	81,226  (+444,764)
45	www.peerform.com	83,521  (+994,913)
46	www.ourcrowd.com	88,850  (+308,003)
47	www.pubslush.com	95,418  (+95,418)
48	www.dragoninnovation.com	98,127  (+98,127)
49	www.appbackr.com	100,023  (+105,911)
50	www.crowdemand.com	115,618  (+115,618)
51	www.microgiving.com	115,267  (+585,065)
52	www.wazoku.com	115,402  (+115,402)
New	www.flashfunders.com	133,637  (new)
53	www.give2gether.com	128,130  (+655,961)
54	www.seedandspark.com	132,384  (+435,961)
55	www.fundedbyme.com	157,351  (+22,468)
56	www.sterlingfunder.com	162,355  (+2,810,783)
57	www.piggybackr.com	167,853  (+423,875)
58	www.pledgie.com	176,929  (+47,337)
New	www.zeczec.com	190,148  (+190,148)
59	www.launcht.com	196,394  (+230,943)
60	www.bolstr.com	235,082  (+805,974)
61	www.geldvoorelkaar.nl	239,031  (+238,031)
62	www.ppl.com.pt	285,111  (+285,111)
63	www.icrowd.com	295,421  (+292,145)
64	www.peerbackers.com	312,398  (+253,364)
65	www.banktothefuture.com	312,498  (+548,122)
66	www.invested.in	344,449  (+253,364)
67	www.symbid.com	386,296  (+22,212)
68	www.growvc.com	433,297  (-163,387)
69	www.somolend.com	433,891  (+408,760)
70	www.faithlauncher.com	447,005  (+438,283)
71	www.crowdit.com	480,625  (+194,246)
73	www.crowdvalley.com	527,534 (+116,320)
74	www.givetobenefit.com	532,139  (+233,567)
75	www.pledgecents.com	540,265  (+3,168,277)
76	www.appsfunder.com	570,311  (-105,800)
77	www.artistshare.com	622,060  (+622,060)
78	www.cMEcompete.com	678,296  (+4,130,838)
79	www.foodstart.com	692,712  (+29,824)
80	www.solarmosaic.com	754,410  (-399,359)
81	www.alumnifinder.com	876,496  (-966,058)
82	www.propellr.com	880,890  (-126,480)
83	www.fundafeast.com	992,504  (+992,504)
84	www.funderhut.com	1,106,925  (+775,099)
85	www.massivemov.com	1,119,512  (-295,027)
86	www.jumpstartcity.com	1,127,431  (+399,385)
87	www.sprigster.com	1,113,545  (+3,001,889)
88	www.crowdhelps.com	1,518,364  (+2,519,368)
New	www.crowdfundingpays.com	1,612,636  new
89	www.venturehealth.com	1,743,989  (+15,277,419)
90	www.clickstartme.com	1,791,606  (-894,227)
91	www.techmoola.com	2,000,288  (+848,486)
92	www.fundageek.com	2,376,689  (-4,678,913)
93	www.fansnextdoor.com	2,587,922  (+35,789)
94	www.ArtSpire.org	2,614,373  (+2,682,752)
95	www.crowdfundingbank.com	2,735,695  (-343,103)
96	www.ipledg.com	2,841,472  (-1,375,367)
97	www.dreambank.org	4,727,020  (-854,041)
98	www.startacure.com	3,462,978  (+5,050,952)
99	www.crowdequity.com	4,853,323  (+5,513,168)
100	www.getspringboarded.com	8,005,621  (-3,514,142)

Many readers first visit the Crowdfunding Press Center to learn more about the booming crowdfunding industry and try to get a handle on how to select the best crowdfunding  website to launch a fundraising campaign and learn what it takes to plan a successful crowdfunding campaign.

Launching a crowdfunding campaign is nothing more than a fancy way to describe a typical product/service marketing launch. The only real difference between a crowdfunding campaign and an old-fashioned product marketing/PR launch is the time period for collecting money.

In the past, companies have created new products, built company websites and used marketing, advertising, social networks and PR campaigns to raise awareness among the correct target audience to entice new/existing customers to buy their product or service.

eCommerce or the process of collecting money online is nothing new.  Collecting money or pre-selling a product/service, however, is a totally new concept and seems to be working very well.  Marketers love it because they can actually test demand for a product or service prior to investing a lot of time, effort and money to bring a product to market.

If a crowdfunding campaigns fails, entrepreneurs will actually save a lot of money that would have been invested in a new business that probably would have failed in a couple of years.  If the crowdfunding campaign is a successful and you raise several million dollars, you can bet that venture capitalists and angel investors will be very interested in buying equity stock the old fashioned way.

The one question that everyone wants to get answered is what is the best crowdfunding website to utilize when launching a fundraising campaign.  The answer is simple.  Like advertising or generating publicity in any communications medium, the most important question to answer is who is the desired target audience of donors and what kind of demographics/psychographics can be utilized to create effective marketing messages to convince the masses to donate money to your cause, creative project or new business idea.

Once the target audience has been identified it is easy to target media usage patterns to find the right mix of media outlets needed to achieve both reach and frequency to reach the correct target audience with the perfect message for the lowest cost -per-thousand (CPM). This is how marketeers have been conducting marketing campaigns for almost a century.

In today’s world, reach and frequency is tied directly to search engine optimization (SEO) and social networks along with traditional media outlets.

To help marketing/PR executives as well as crowdfunding campaign managers discover this type of information, we have analyzed what we consider to be the top 100 crowdfunding sites worldwide.  We ranked crowdfunding websites by their global website traffic as well as numerous other analytics including traffic stats, search analytics, audience readership, reviews, backlinks and upstream/downstream websites generating traffic.

It will not take long before media reps, media outlets and website auditing companies jump into crowdfunding market to start providing in-depth research reports, crowdfunding website audit statements and other readership studies that detail their website’s ability to reach the desired pool of investors/donors via their crowdfunding platform or website.

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