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Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2015

3 Apr

Seeking New Crowdfunding Sites on a Worldwide Basis to Be Ranked for the Upcoming June 2015 Top Crowdfunding Sites in the United States and the Rest of the World

 By Robert Hoskins

[Click to Tweet this Top 100 List to Your Friends]

United States – We are currently updating our List of the Top 100 Crowdfunding Sites for 2015 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how GoFundMe just bypassed Kickstarter as the #1 crowdfunding platform on the planet? Click on the links below and use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

Rank © Front Page PR   Global Rank
#1 (2014: #2) www.gofundme.com    1,318
#2 (2014: #1) www.kickstarter.com    1,373
#3 (2014: #3) www.angel.co    2,010
#4 (2014: #6) www.indiegogo.com    2,277
#5 (2014: #4) www.lendingclub.com    7,545
#6 (2014: #9) www.justgiving.com    8,558
#7 (2014: #8) www.youcaring.com   13,563
#8 (2014: #12) www.kiva.org     15,111
#9 (2014: #23) www.ulule.com   16,099
#10 (2014: #15) www.donorschoose.org    21,617
#11 (2014: #17) www.pledgemusic.com   24,461
#12 (2014: #13) www.crowdrise.com   26,906
#13 (2014: #18) www.tilt.com    29,512
#14 (2014: #10) www.giveforward.com    32,576
#15 (2014: #38) www.crowdcube.com    34,262
#16 (2014: #5) www.fundingcircle.com    34,307
#17 (2014: #14) www.razoo.com    44,329
#18 (2014: #16) www.fundly.com    48,132
#19 (2014: #36) www.pozible.com   48,898
#20 (2014: #19) www.firstgiving.com    58,401
#21 (2014: #20) www.fundrazr.com    64,163
#22 (2014: #27) www.circleup.com   68,095
#23 (2014: #25) www.fundable.com   73,430
#24 (2014: #new) www.kickante.com.br    75,510
#25 (2014: #26) www.crowdfunder.com    77,551
#26 (2014: #34) www.equitynet.com   88,181
#27 (2014: #new) www.zeczec.com   90,296
#28 (2014: #35) www.gogetfunding.com   97,023
#29 (2014: #29) www.fundrise.com 112,206
#30 (2014: #55) www.fundedbyme.com 116,409
#31 (2014: #new) www.experiment.com 133,573
#32 (2014: #22) www.realtymogul.com 134,519
#33 (2014: #61) www.geldvoorelkaar.nl 146,963
#34 (2014: #new) www.onevest.com 149,343
#35 (2014: #24) www.rockethub.com 149,430
#36 (2014: #33) www.wefunder.com 169,021
#37 (2014: #32) www.offbeatr.com 174,673
#38 (2014: #30) www.seedinvest.com 184,226
#39 (2014: #37) www.slated.com 210,555
#40 (2014: #new) www.patchofland.com 220,267
#41 (2014: #43) www.givezooks.com 234,356
#42 (2014: #58) www.pledgie.com 241,865
#43 (2014: #new) www.microventures.com  241,967
#44 (2014: #28) www.fundanything.com 248,200
#45 (2014: #46) www.ourcrowd.com 248,635
#46 (2014: #44) www.pave.com 268,856
#47 (2014: #68) www.growvc.com 285,285
#48 (2014: #62) www.ppl.com.pt 297,874
#49 (2014: #48) www.dragoninnovation.com 306,056
#50 (2014: #54) hwww.seedandspark.com 319,789
#51 (2014: #47) www.pubslush.com 336,465
#52 (2014: #41) www.opportunity.org 354,764
#53 (2014: #45) www.peerform.com 376,044
#54 (2014: #60) www.bolstr.com 388,543
#55 (2014: #new) www.investx.com 403,141
#56 (2014: #11) www.uinvest.com.ua 417,925
#57 (2014: #new) www.plumfund.com  421,110
#58 (2014: #40) www.fundraise.com 433,539
#59 (2014: #new) www.earlyshares.com 442,508
#60 (2014: #new) www.barnraiser.us 482,296
#61 (2014: #new) www.flashfunders.com 485,226
#62 (2014: #new) www.trucrowd.com 485,665
#63 (2014: #57) www.piggybackr.com 518,504
#64 (2014: #67) www.symbid.com 558,247
#65 (2014: #new) www.crowdstreet.com 704,602
#66 (2014: #39) www.assetavenue.com 742,849
#67 (2014: #51) www.microgiving.com 834,667
#68 (2014: #new) pitchfunder.asufoundation.org 861,826
#69 (2014: #77) www.artistshare.com 928,003
#70 (2014: #new) www.nextseed.com 992,563
#71 (2014: #76) www.appsfunder.com 1,047,453
#72 (2014: #42) www.assob.com.au 1,049,032
#73 (2014: #79) www.foodstart.com 1,080,478
#74 (2014: #new) www.loquidity.com  1,087,691
#75 (2014: #70) www.faithlauncher.com 1,089,032
#76 (2014: #80) www.solarmosaic.com 1,108,499
#77 (2014: #new) www.crowdfundingpays.com 1,256,560
#78 (2014: #new) www.dreamfunded.com 1,267,585
#79 (2014: #82) www.propellr.com 1,350,583
#80 (2014: #75) www.pledgecents.com 1,363,715
#81 (2014: #new) www.massventure.com 1,388,521
#82 (2014: #new) www.crowd2fund.com 1,494,834
#83 (2014: #96) www.ipledg.com 1,567,232
#84 (2014: #new) www.texasenetworks.com 1,721,280
#85 (2014: #63) www.icrowd.com 1,769,510
#86 (2014: #65) www.banktothefuture.com 1,836,932
#87 (2014: #new) www.acquirerealestate.com 2,169,205
#88 (2014: #056) www.sterlingfunder.com 2,533,134
#89 (2014: #new) www.realtywealth.com 2,647,893
#90 (2014: #85) www.massivemov.com 2,826,166
#91 (2014: #89) www.venturehealth.com 3,931,192
New www.offerboard.com 4,112,781
#92 (2014: #31) www.rockthepost.com 4,505,534
#93 (2014: #84) www.funderhut.com 5,182,841
#94 (2014: #83) www.fundafeast.com 5,325,919
#95 (2014: #71) www.crowdit.com 5,535,187
#96 (2014: #88) www.crowdhelps.com 5,892,083
#97 (2014: #95) www.crowdfundingbank.com 6,503,461
#98 (2014: #98) www.startacure.com 8,281,014
#99 (2014: #78) www.cMEcompete.com 9,332,644
#100 (2014: #87) www.endlesscrowds.com 12,934,557

Source: Feb 2015 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While GoFundMe or Kickstarter may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

# # #

If you’d like to add your site to the Top 100 list, please fill out the form below.

Top 10 Crowdfunding Sites Increase by an Average of 524% based on the United States Fastest Growing Internet Traffic Research Report

16 Jun

Over the past 12 months the top 10 crowdfunding sites have experienced exponential growth. Click here to research their website statistics to see what type of advertising, content marketing, email marketing, geographic locations, mobile wireless apps,  search engine results (SEO), social media, and referral partners are driving the world’s fastest growing crowdfunding rewards and equity investment websites

The Top 10 Fastest Growing Crowdfunding Sites in the United States Increase Internet Traffic by an Average of 524%

The Top 10 Fastest Growing Crowdfunding Sites in the United States Increase Internet Traffic by an Average of 524%


By 
Robert Hoskins


Austin, Texas
– Want to know who the Top 100 Fastest Growing Crowdfunding sites  in the world are? The graph above shows the top 10 crowdfunding sites based on their website’s internet traffic. From a competitive analysis standpoint it might make you wonder how these companies are growing at such a phenomenal rate.

What type of marketing campaigns are they running to achieve this success?  Advertising? Email Marketing? Affiliate Marketing? Referral Partners? Direct Traffic?  Search Engine Results?  Alexa provides a little bit of information, Compete has even less, but SimilarWeb is building a great business by providing a ton of competitive information that up and coming crowdfunding sites and crowdfunding campaign managers can use to improve their marketing efforts.

Want to see the competitive analysis marketing report for each of the sites below? Simply click the % link for each one and you’ll be able to see what type of marketing campaigns are driving these sites’ traffic, where that traffic is coming from, where their visitors are going next, plus a whole lot more.

For examples, scroll down to the bottom of this page to see what types of marketing programs are driving the top 10 crowdfunding site’s rapid acceleration of website traffic.

If you would like to receive an Excel Spreadsheet that has last year’s statistics, this year’s stats, as well as the list of the Top 100 Crowdfunding Sites sorted by overall global ranking, fastest growing and biggest losses in website traffic, then follow these instructions to receive a free copy:

     1st Follow @Crowdfunding PRclick here to send a Connect Request via Linkedin, or do both.

     2nd  Tweet us a message that says, “Please send me a copy of the #Top100CrowdfundingSites”

     3rd We’ll follow you back and send a Direct Message for your email address

    4th Want to improve your crowdfunding site’s results/ranking? Call us at (512) 627-6622. Front Page PR will put together an aggressive marketing program to improve your competitive position!

Overall Rank Top 10 Fastest Growing Crowdfunding Websites Past 12 Months
  #5 FundingCircle 1946%
  #3 Angel List 760%
  #8 YouCaring 597%
  #4 LendingClub 440%
#13 Crowdrise 429%
  #2 GoFundMe 360%
#10 GiveForward 355%
  #7 Quirky 222%
  #9 JustGiving 82%
#12 Kiva 52%

 

1st Place = FundingCircle

FundingCircle Top 10 Fastest Growing Crowdfunding Sites Worldwide

FundingCircle makes Top 10 List of Fastest Growing Crowdfunding Sites

2nd Place = Angel List

Angel List Top 10 Fastest Growing Crowdfunding Sites Worldwide

Angel List makes Top 10 List of Fastest Growing Crowdfunding Sites

3rd Place = YouCaring

YouCaring Top 10 Fastest Growing Crowdfunding Sites Worldwide

YouCaring makes Top 10 List of Fastest Growing Crowdfunding Sites

4th Place = LendingClub

LendingClub Top 10 Fastest Growing Crowdfunding Sites Worldwide

LendingClub makes Top 10 List of the Fastest Growing Crowdfunding Sites

5th Place = Crowdrise

Crowdrise makes Top 10 List of the Fastest Growing Crowdfunding Sites Worldwide

Crowdrise makes Top 10 List of the Fastest Growing Crowdfunding Sites

6th Place = GoFundMe

GoFundMe makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

GoFundMe makes Top 10 List of Fastest Growing Crowdfunding Sites

7th Place = GiveForward

GiveForward makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

GiveForward makes Top 10 List of Fastest Growing Crowdfunding Sites

8th Place = Quirky

Quirky makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

Quirky makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

9th Place = JustGiving

JustGiving makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

JustGiving makes Top 10 List of Fastest Growing Crowdfunding Sites

10th Place = Kiva

Kiva makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

Kiva makes Top 10 List of Fastest Growing Crowdfunding Sites Worldwide

 

Front Page PR Offers Broker Dealers General Solicitation Campaigns to Market the Oncoming Wave of Equity Crowdfunding Investment Opportunities to the Next Generation of U.S. Accredited Investors

15 Jul

SEC legalizes Crowdfunding marketing, PR and social media campaigns to solicit investments from Reg. D accredited investors, which include, in general, people with a net worth (excluding their residence) of $1 million, income of $200,000 a year (or $300,000 with their spouse), officers and directors of the issuer and various institutions that have more than $5 million in assets

By Robert Hoskins, Front Page Public Relations

Front Page PR announced new turnkey Crowdfunding marketing programs for FINRA-registered broker dealers that want to begin planning advertising, marketing, media relations, PR and social media campaigns to reach a target audience of accredited investors that have remained allusive for the past 30 years due to securities laws.  On July 10, 2013, the Securities Exchange Commission (SEC) voted to lift rules that strictly prohibited the use of mass marketing strategies to promote investment opportunities to potential investors.

Beginning September 2013, leading broker dealers that want to make a big push into one of the most promising financial opportunities in the last eighty years can now begin working with Front Page PR’s team of marketing experts to start planning targeted marketing campaigns to reach this lucrative new audience of prospective accredited investors.


July 10, 2013 SEC Guidelines passed for Crowdfunding and Title II of the 2012 JOBS Act:


“Aggressive broker dealers are already partnering with popular equity crowdfunding sites such as Circleup.com and MicroVentures.com in order to begin marketing to investment early adopters who are joining popular crowdfunding sites in droves,” said Robert Hoskins, Front Page PR’s Director of Media Relations.  “Adding to the crowdfunding marketing opportunity is the pent-up demand that has been building over the past five years as entrepreneurs and small businesses that have been rejected over and over when seeking traditional bank and small business loans.”

“On the flip side of the crowdfunding market opportunity are millions of qualified investors in the U.S who meet the official SEC guidelines to become accredited investors, which can participate in new equity crowdfunding opportunities, but are unaware of their unique credentials,” Hoskins continued.  “These potential investors have large sums of money sitting in their bank accounts, savings plans and 401k retirement accounts because they simply cannot find attractive deals that will provide a decent return on their investment.”

On September 2, 2013, broker dealers will be able to put together marketing campaigns to educate new investors on the potential to invest in lucrative crowdfunding investment opportunities as well as the best strategies on how to find and evaluate good deals that have serious potential as well as time proven strategies on how to identify red flags and eliminate deals that do not.

Front Page PR encourages broker dealers and equity crowdfunding platforms to contact the firm to begin planning marketing campaigns prior to September 2, 2013, the date when the race begins to build new relationships with millions of new accredited investors via mass marketing communication strategies.

# # #

Crowdfunding Press Center Releases First Global 100 Crowdfunding Web Site Index

12 Jun

Global 100 Crowdfunding Index Provides Crowdfunding Investor / Crowdfunder Demographic  Information, Website Traffic Statistics, SEO Keyword Search Analytics, and Upstream/Downstream Histories

By Robert Hoskins

Austin, Texas – Despite the SEC’s attempt to slow the equity crowdfunding industry down, every other segment of the crowdfunding industry is breaking records worldwide as small businesses and entrepreneurs are raising billions of dollars to get their business ideas and creative projects off the ground.  If fact, by the time the SEC finally issues their formal guidelines, it may be too late to get small businesses interested in turning over any equity at all.  Why give up any control of your business, when you can successfully raise $10,000,000 through rewards-based, perks-based or donation-based crowdfunding campaigns? [Click to Tweet]

Click on the web site traffic links below to research potential crowdfunding websites and their ability to reach your crowdfunding PR campaigns desired target audience.

If your site is not listed, feel free to contact us and tell us why your site should be listed.  If you need help putting together a crowdfunding marketing campaign for your crowdfunding website or crowdfunding campaign, feel free to contact us.  We also maintain the world’s largest database of crowdfunding service providers.

Source: April 2014 SimilarWeb Website Statistics

[Click to Tweet]

Global Rank 2014 Top Crowdfunding Sites Web Traffic Rank
1 www.kickstarter.com    964  (-244)
2 www.gofundme.com 1,245  (+4,481)
3 www.angel.co 1,274  (+9,683)
4 www.lendingclub.com 2,561  (+11,280)
5 www.fundingcircle.com 3,597  (+69,986)
6 www.indiegogo.com 3,711  (-1,361)
7 www.quirky.com 4,661  (+10,336)
8 www.youcaring.com 5,022  (+29,979)
9 www.justgiving.com 6,109  (+5,016)
10 www.giveforward.com 6,370  (+22,619)
11 www.uinvest.com.ua 7,393  (-2,037)
12 www.kiva.org 7,715  (+4,039)
13 www.crowdrise.com 8,311  (+35,678)
14 www.razoo.com 8,995  (+40,736)
15 www.donorschoose.org 9,383  (+55,327)
16 www.fundly.com 9,915  (+59,157)
17 www.pledgemusic.com 11,853  (+35,156)
18 www.crowdtilt.com 13,903  (+76,675)
19 www.firstgiving.com 14,757  (+37,294)
20 www.fundrazr.com 19,265  (+36,105)
21 www.magcloud.com 23,576  (+23,576)
22 www.realtymogul.com 25,956  (+25,956)
23 www.ulule.com 26,412  (+26,412)
24 www.rockethub.com 27,902  (+44,588)
25 www.fundable.com 28,615  (+56,490)
26 www.crowdfunder.com 32,601  (+95,725)
27 www.circleup.com 33,099  (+190,056)
28 www.fundanything.com 35,349  (+71,742)
29 www.fundrise.com 36,797  (+36,979)
30 www.seedinvest.com 41,715  (+430,930)
31 www.rockthepost.com 42,885  (+219,756)
32 www.offbeatr.com 43,967  (+43,967)
33 www.wefunder.com 47,489  (+123,062)
34 www.equitynet.com 48,247  (+587,067)
35 www.gogetfunding.com 61,405  (+78,842)
36 www.pozible.com 62,443  (+2,369)
37 www.slated.com 66,677  (+66,677)
38 www.crowdcube.com 67,493  (+18,583)
39 www.assetavenue.com 68,249  (+68,249)
40 www.fundraise.com 75,650  (+122,645)
41 www.opportunity.org 75,718  (+393,422)
42 www.assob.com.au 77,558  (+386,646)
43 www.givezooks.com 80,405  (+299,806)
44 www.pave.com 81,226  (+444,764)
45 www.peerform.com 83,521  (+994,913)
46 www.ourcrowd.com 88,850  (+308,003)
47 www.pubslush.com 95,418  (+95,418)
48 www.dragoninnovation.com 98,127  (+98,127)
49 www.appbackr.com 100,023  (+105,911)
50 www.crowdemand.com 115,618  (+115,618)
51 www.microgiving.com 115,267  (+585,065)
52 www.wazoku.com 115,402  (+115,402)
New www.flashfunders.com 133,637  (new)
53 www.give2gether.com 128,130  (+655,961)
54 www.seedandspark.com 132,384  (+435,961)
55 www.fundedbyme.com 157,351  (+22,468)
56 www.sterlingfunder.com 162,355  (+2,810,783)
57 www.piggybackr.com 167,853  (+423,875)
58 www.pledgie.com 176,929  (+47,337)
New www.zeczec.com 190,148  (+190,148)
59 www.launcht.com 196,394  (+230,943)
60 www.bolstr.com 235,082  (+805,974)
61 www.geldvoorelkaar.nl 239,031  (+238,031)
62 www.ppl.com.pt 285,111  (+285,111)
63 www.icrowd.com 295,421  (+292,145)
64 www.peerbackers.com 312,398  (+253,364)
65 www.banktothefuture.com 312,498  (+548,122)
66 www.invested.in 344,449  (+253,364)
67 www.symbid.com 386,296  (+22,212)
68 www.growvc.com 433,297  (-163,387)
69 www.somolend.com 433,891  (+408,760)
70 www.faithlauncher.com 447,005  (+438,283)
71 www.crowdit.com 480,625  (+194,246)
73 www.crowdvalley.com 527,534 (+116,320)
74 www.givetobenefit.com 532,139  (+233,567)
75 www.pledgecents.com 540,265  (+3,168,277)
76 www.appsfunder.com 570,311  (-105,800)
77 www.artistshare.com 622,060  (+622,060)
78 www.cMEcompete.com 678,296  (+4,130,838)
79 www.foodstart.com 692,712  (+29,824)
80 www.solarmosaic.com 754,410  (-399,359)
81 www.alumnifinder.com 876,496  (-966,058)
82 www.propellr.com 880,890  (-126,480)
83 www.fundafeast.com 992,504  (+992,504)
84 www.funderhut.com 1,106,925  (+775,099)
85 www.massivemov.com 1,119,512  (-295,027)
86 www.jumpstartcity.com 1,127,431  (+399,385)
87 www.sprigster.com 1,113,545  (+3,001,889)
88 www.crowdhelps.com 1,518,364  (+2,519,368)
New www.crowdfundingpays.com 1,612,636  new
89 www.venturehealth.com 1,743,989  (+15,277,419)
90 www.clickstartme.com 1,791,606  (-894,227)
91 www.techmoola.com 2,000,288  (+848,486)
92 www.fundageek.com 2,376,689  (-4,678,913)
93 www.fansnextdoor.com 2,587,922  (+35,789)
94 www.ArtSpire.org 2,614,373  (+2,682,752)
95 www.crowdfundingbank.com 2,735,695  (-343,103)
96 www.ipledg.com 2,841,472  (-1,375,367)
97 www.dreambank.org 4,727,020  (-854,041)
98 www.startacure.com 3,462,978  (+5,050,952)
99 www.crowdequity.com 4,853,323  (+5,513,168)
100 www.getspringboarded.com 8,005,621  (-3,514,142)

Many readers first visit the Crowdfunding Press Center to learn more about the booming crowdfunding industry and try to get a handle on how to select the best crowdfunding  website to launch a fundraising campaign and learn what it takes to plan a successful crowdfunding campaign.

Launching a crowdfunding campaign is nothing more than a fancy way to describe a typical product/service marketing launch. The only real difference between a crowdfunding campaign and an old-fashioned product marketing/PR launch is the time period for collecting money.

In the past, companies have created new products, built company websites and used marketing, advertising, social networks and PR campaigns to raise awareness among the correct target audience to entice new/existing customers to buy their product or service.

eCommerce or the process of collecting money online is nothing new.  Collecting money or pre-selling a product/service, however, is a totally new concept and seems to be working very well.  Marketers love it because they can actually test demand for a product or service prior to investing a lot of time, effort and money to bring a product to market.

If a crowdfunding campaigns fails, entrepreneurs will actually save a lot of money that would have been invested in a new business that probably would have failed in a couple of years.  If the crowdfunding campaign is a successful and you raise several million dollars, you can bet that venture capitalists and angel investors will be very interested in buying equity stock the old fashioned way.

The one question that everyone wants to get answered is what is the best crowdfunding website to utilize when launching a fundraising campaign.  The answer is simple.  Like advertising or generating publicity in any communications medium, the most important question to answer is who is the desired target audience of donors and what kind of demographics/psychographics can be utilized to create effective marketing messages to convince the masses to donate money to your cause, creative project or new business idea.

Once the target audience has been identified it is easy to target media usage patterns to find the right mix of media outlets needed to achieve both reach and frequency to reach the correct target audience with the perfect message for the lowest cost -per-thousand (CPM). This is how marketeers have been conducting marketing campaigns for almost a century.

In today’s world, reach and frequency is tied directly to search engine optimization (SEO) and social networks along with traditional media outlets.

To help marketing/PR executives as well as crowdfunding campaign managers discover this type of information, we have analyzed what we consider to be the top 100 crowdfunding sites worldwide.  We ranked crowdfunding websites by their global website traffic as well as numerous other analytics including traffic stats, search analytics, audience readership, reviews, backlinks and upstream/downstream websites generating traffic.

It will not take long before media reps, media outlets and website auditing companies jump into crowdfunding market to start providing in-depth research reports, crowdfunding website audit statements and other readership studies that detail their website’s ability to reach the desired pool of investors/donors via their crowdfunding platform or website.

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