YouGov Omnibus Research Reports Donors 45% More Likely to Give Crowdfunding Donations to Individuals in Need, Not Charities or Causes

GoFundMe now dominates the crowdfunding space, with 41% of Americans aware of the site; IndieGoGo comes in at number two at 13%

 By Robert Hoskins

New York, NY – According to the latest YouGov Omnibus research crowdfunding’s charitable sweet spot focuses squarely on donations to individuals in need.  For those who have donated via crowdfunding sites, 45% have given to an individual person in need, compared to only 22% who have given to a charity like the Red Cross, or 20% who have given to social causes like homelessness.  16% have given to disaster relief or individual animals in need.  Global environmental causes garnered only 12% amongst crowdfunding donors.

YouGov OmniBus Research Report on Crowdfunding Donations

By contrast Americans who donate via any channel say the single channel they are most likely to donate to is a charitable organization (25%) compared to 17% who prefer to give to individuals.

Charities Still Most Effective Use of Funds: Politicians Least Effective

In terms of effectiveness, more than half of Americans who donate via any channel (52%) think that the most effective home for a donation is a charitable organization. Nearly a third (32%) think gifts to individuals are the most effective.

Practically nobody (2%) thinks that politicians are the most effective recipients of donations intended to promote a cause.

Most Popular Crowdfunding Sites

GoFundMe now dominates the crowdfunding space, with 41% of Americans aware of the site; IndieGoGo comes in at number two at 13%.  Millennials are more aware of their crowdfunding options with 47 % awareness for GoFundMe and more than one in five (21%) aware of IndieGoGo.

For all those who have heard of a crowdfunding site 20% have given money via GoFundMe. Higher earners (32%) and women (25%) are most likely to have contributed to a GoFundMe campaign.

A quarter (24%) of all American adults have been invited to contribute to a crowdfunded charity via social media. A further 16% has received solicitations via email.

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Predictions for the Top 15 Crowdfunding Trends that Will Emerge During 2015

New Developments Expected from the SEC, Texas Crowdfunding Portals, Crowdfunding Service Providers, State Banks, Corporate Crowdfunders, Non-Profits and Secondary Trading Markets

By Robert Hoskins

Austin, Texas – Front Page PR predicts the top 15 crowdfunding trends that will emerge by the end of 2015 for the United States crowdfunding industry:

1. The SEC will do the right thing and surprise the U.S. by introducing rewritten Title III crowdfunding regulations formulated to appease both Wall Street and entrepreneurs.
2. Texas Incubators/Accelerators will add equity crowdfunding portals to their investment models to earn extra revenue, improve deal flow and tap 20 million unaccredited investors.
3. There will be a rising tide of third-party crowdfunding service providers needed to produce Private Placement Memorandums (PPMs) and necessary disclosure documentation.
4. State banks will seize the opportunity to create new revenue streams by setting up crowdfunding equity escrow services that larger banks will probably ignore.
5. Advertising, PR and social media firms will improve the success rate of million dollar crowdfunding campaigns to more than a 50% success rate regardless of crowdfunding site.
6. Major corporations like Sony will begin to launch substantial crowdfunding campaigns to test the market demand for their company’s latest and greatest high-tech, clean-tech, bio-tech, fin-tech and film/music products and services
7. Major corporations will follow IBM’s example by opening their own intranet crowdfunding platforms to allow employees to fast track innovative products and services by using crowdfunding campaigns to override political and corporate management roadblocks.
8. Major publishing houses will follow Reddit’s and YouTube’s example by launching their own crowdfunding platforms to harness mature electronic commerce & marketing capabilities.
9. Real Estate will lead the marketplace in offering attractive equity crowdfunding deal flow.
10. Texas will become one of the largest equity crowdfunding markets in the United States.
11. More than 50% of U.S. states will approve crowdfunding exemptions by the end of 2015.
12. By Q4 2015 a secondary market will begin to emerge for trading equity crowdfunding shares.
13. Crowdfunding investing will cause private equity investors and venture capitalists to lose their ability to take advantage of startups/entrepreneurs who will find it much easier to raise venture capital funding.
14. Non-profit fundraising organizations will move their entire fundraising operations to a pure online donation-based crowdfunding platform to substantially streamline their organizations and reduce their operating expenses.
15. As in many early growth industries, large players like GoFundMe, IndieGoGo and Kickstarter will begin buying up smaller sites to increase market share and expand their global presence.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR
@Crowdfunding_TX

FunderHut.com Partners with Non-Profit Chicago to Promote Crowdfunding Campaigns

Chicagoland’s Nonprofit Chamber of Commerce Partners with FunderHut for community-crowdfunding platform

By Robert Hoskins

The FunderHut team is very excited to announce our new partnership with Chicago Non-Profit, Chicagoland’s Nonprofit Chamber of Commerce! FunderHut is a community-crowdfunding platform, and although we’re national, what better way to start than with our own Chicago community? We’re extremely excited to be working together to make a positive impact in the community.

FunderHut’s team believes the community plays an essential role in our everyday lives. Whether it’s your family, your neighborhood, your social clubs, or the worldwide community, these are the people and the environment that construct who we are, so why not make it better? Our motto is Finding Unity By Funding Community.

From networking events to educational events to fundraising events, Chicago Non-Profit is the number one resource for Chicagoland’s non-profits, using their extensive knowledge and resources to help their members achieve their goals. As fundraising continues to be a primary concern for these organizations, the idea of crowdfunding only seemed natural, and FunderHut welcomed the opportunity to help Chicago’s non-profits raise money and build awareness, as well as the added benefit of an increased donor base. The vision and vast network of Chicago Non-Profit, with non-profit categories ranging from Arts Awareness to Community Works to Medical Research, helps create a partnership with a shared mission in mind, improving our community.

What’s our goal? To provide non-profits with the resources they need to launch an online fundraising campaign, while receiving full support from the collaboration between Chicago Non-Profit and FunderHut.

As an exclusive benefit to Chicago Non-Profit members, we’re also returning 20% of the contribution fees. What this means is that not only is it absolutely free to sign up and create your campaign, but 20% will be given back to member organizations that launch their campaign on FunderHut.

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