Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign

4 May

Hiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive

Robert Hoskins, Director, Crowdfunding PR/Media Relations

Robert Hoskins, Director, Crowdfunding PR/Media Relations

By Robert Hoskins, Front Page PR

Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:

  1. Check to see how many years the PR firm has been in business and examine what industries they have served
  2. Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
  3. Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
  4. Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
  5. Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
  6. Beware of PR firms that want to use free or cheap news wire distribution services.  Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
  7. Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
  8.  Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
  9. Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
  10.  Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.

# # #

Click here to setup a conference call to learn more about launching a Crowdfunding Campaign!

Advertisements

13 Responses to “Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign”

Trackbacks/Pingbacks

  1. Front Page PR Offers Free Crowdfunding Conference Template for National Trade Show and Exhibit Companies | Crowdfunding Press Center - May 6, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  2. Front Page PR Offers Free Crowdfunding Training Program for SCORE Chapters Nationwide | Crowdfunding Press Center - May 6, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  3. Front Page PR offers SBA Free Crowdfunding Consulting Service | Crowdfunding Press Center - May 6, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  4. Front Page PR Rolls Out Crowdfunding PR Service for Crowdfunders Who Want to Launch Successful IndieGoGo, Kickstarter or RocketHub PR Campaigns; Opens Crowdfunding Press Center | Crowdfunding Press Center - May 6, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  5. Front Page PR Unveils #Crowdfunding #PR Programs for Crowdfunding Platforms that Pays for Itself | Crowdfunding Press Center - May 6, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  6. Orange Leap Partners with give2gether to Triple #Non-Profit Organizations #Fundraising Efforts by Leveraging #New Crowdfunding Technology | Crowdfunding Press Center - May 8, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  7. New #NYU Stern Crowdfunding #Research Study Provides Insight into Crowdfunding Behavior and Successful #Crowdfunding Strategies | Crowdfunding Press Center - May 9, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  8. Kickback Machine: The World’s Best Tool for #Researching #Crowdfunding Platform Campaign Successes vs. Failures | Crowdfunding Press Center - May 19, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  9. Top Ranked Crowdfunding Sites for Rewards-based, Perks-based and Donation-based Fundraising Campaigns | Crowdfunding Press Center - June 2, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  10. Crowdfunding Press Center Releases the First Global 100 Crowdfunding Site Index | Crowdfunding Press Center - June 12, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  11. Planning a #School #Fundraising #Campaign? IncitED #Crowdfunding Platform Offers #Educators a More Effective Local Community #Finance Tool | Crowdfunding Press Center - June 14, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  12. #Crowdvance.com Offers #Crowdfunders 100% Free #Crowdfunding Opportunity to Launch #Fundraising Campaigns with No Service Fees | Crowdfunding Press Center - June 23, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

  13. As Seen on #TV Launches White Label #Crowdfunding Platform to Connect #Inventors with Consumers | Crowdfunding Press Center - June 24, 2013

    […] Top 10 Crowdfunding PR Tips for Fundraising Campaigns, Platforms and Websites […]

    Like

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: