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How to Use Crowdfunding PR, Social Media, Websites and Email Marketing to Launch Successful Kickstarter, Indiegogo or Title IV Equity Crowdfunding Campaigns

20 Oct

Crowdfunding PR helps crowdfunding sites and their campaign managers plan effective marketing campaigns that give fundraising efforts a higher than average chance for crowdfunding success!

By Robert Hoskins

What’s the best way to get the word out about a crowdfunding campaign?

Build an in-depth website including a well-provisioned press room full of information such as a primary PR contact info, logos, head shots of executives, press releases, press coverage, product photos, graphs, charts, white papers, and anything else that a reporter needs to write a news brief or a feature length article at 4:00 am in the morning without talking to anyone.

Always cover the: who, what, where, when, why and how much. Use the website as an electronic sales person that provides comprehensive FAQs that lead customers, crowdfunders and investors directly down the path that you want them to follow with regard to product/service education. The goal is to remove all fear, uncertainty and doubt from the sales equation.

Next, offer them a free white paper or something worth of value such as early bird discounts, VIP memberships, etc. that makes them want to share their email address and phone number with your team for future fundraising marketing efforts.

Use this process to build up an email list of 5,000 or more customers that have expressed a desire to purchase your products before the crowdfunding campaign launches. This step will be a major factor in determining its ability to achieve crowdfunding success on the very first day of the campaign.

Build an extensive social media network on Facebook, LinkedIn, Twitter and as many other social media networks as possible. Grow your social media network by sharing the content from your developing website as well as distributing leading industry news stories for your industry.

And, as you are tweeting out the leading news articles, begin building a database of the reporters, their twitter handles and any subject matter experts quoted in the articles. Also note the frequently used buzzwords, catch phrases, and learn what formulas a reporter likes to use when they write a story.

Use these terms to SEO your crowdfunding profile so that customers who are searching for similar products and service to buy may find the crowdfunding campaign accidentally.

Follow reporters, industry analysts and subject matter experts and make friends with them, a process known as building media relations. Learn what they care about, what they do for fun, and what subject matters they like to talk about.

There is a huge difference in trying to pitch a reporter with a cold, un-researched email versus building a relationship with them before asking them to write a story for you. This strategy should also be used to target angel investors, venture capitalists, private equity and institutional investors.

The most important thing to let them know is that based on “my” extensive research, the articles that “you’ve” written, and the “buyers” that have invested/purchased my company’s product and services are a “perfect match” for your “editorial environment” or your current “investment portfolio.” And it is important to note, that this process usually takes around two-to-six months and needs to be done prior the crowdfunding campaign’s launch.

Issue well-written press releases on one of the top four paid wire distribution services. To reporters “free” or “cheap” wire services equal a potential fraudulent company since they are not willing to pay to use a real wire service and, if so, they may not be a reputable company.

Think of press releases as an extension of content marketing. Add links in the press releases to content on your website that goes into a much deeper discussion of the press release’s primary message. Include a “call-to-action” that tells readers exactly what you want them to do.

Also, write the press release as if you were writing the press release specifically to fit within a trade publication’s editorial environment. The easier it is for reporters and bloggers to cut and paste a story, the easier it will be for you to get media coverage.

And don’t think for a minute that a reporter will find your release by themselves. Instead email a copy directly to the reporter, which by now should now know who you are if you have been doing a good job of building a good media relations as detailed above.

Only target publications and media outlets that contain a high composition of the desired target audience with the right purchasing authority and a high propensity to buy your product or service. In other words, if you wouldn’t spend any money to place an advertisement in any given publication, don’t waste your time trying to pitch your story to a reporter that writes for an audience that really has no interest in purchasing your type of product or service.

All of these crowdfunding campaign prep-work marketing strategies should be done at least two months prior to the crowdfunding campaign. The more months that are spent on prep-work before the campaign begins the better the company will be positioned to achieve success on their crowdfunding campaign.

This entire process will educate the founders and their crowdfunding campaign managers and allow the whole team to learn about the industry, their competitors and how to effectively position their product/service and make it desirable in a very competitive global marketplace.

Why? When potential donors/investors like a crowdfunding campaign’s product, the first thing they will do is research how many likes it has on Facebook, what kind of professional resume the founders have built on Linked and how many followers they have on Twitter.

Next, they will do Google searches on the founders’ names, the company name and its brand names. If they find very little or nothing when searching for information on the company, the crowdfunding campaign will be doomed because it means the company clearly does not understand marketing, social media or PR.

However, if there are several pages of Google search results with news stories, press releases, product photos and a huge following on social media, this means that the founders are dedicated, hard-working employees that have exemplified a better than average chance of being successful long after their crowdfunding campaign concludes simply because they understand marketing.

If all of these crowdfunding puzzle pieces are in the correct place, potential crowdfunders will be convinced that there is a very good chance of receiving the high-tech gadget they want to pre-order to help the company get off the ground.

 

What is the biggest unexpected problem crowdfunders face?

The single biggest problem that founders and crowdfunding campaign managers face is not putting together a realistic marketing budget. It will cost at least $20k to shoot a great crowdfunding video and spend several months mastering the marketing prep-work outlined above.

For example, if you went and hired someone off the street and paid them $7.25 times 40 hours a week times 4 weeks a month times 3 months in a prep-work marketing program, that would equate a marketing budget of $3,480.

The reality is that most good marketing people will bill out at least $25 per hour and great talent will bill out at $100 or more per hour.

So using this math, crowdfunding campaigns should plan to spend at least $15,000 for marketing, social media, and PR support and another $5,000 to shoot a great pitch video and write a well-written crowdfunding campaign profile with language that sells. The campaigns that are raising millions of dollars are typically spending at least $50,000+ on one or more forms of digital advertising networks.

There is a whole sub-crowdfunding industry that will offer press releases, backer programs, social media posts, etc. for a couple of hundred bucks. The problem is that they simply will not provide the success that crowdfunding campaign managers are hoping to receive.  These companies know that founders don’t have much money, but are willing to take whatever they can get.

The same is true for marketing companies that promise to work for a 35% post-paid commission after the campaign ends. The problem is that several days into a crowdfunding campaign that raises hardly any money, these commission-only companies will sever their ties, move onto the next campaign with a better chance of being successful and leave struggling founders hanging out to dry.

We get calls from angry crowdfunding campaign managers all the time that have gone through this disappointing experience. There is no such thing as a “Free Lunch.”

What do crowdfunders need do to achieve excellent results for their campaigns?

In our four years of working with founders on their crowdfunding campaigns, we have seen a trend that is worth pointing out. The single best strategy to prepare for any type of crowdfunding campaign for any founder, entrepreneur, startup or existing small business is to perform an in-depth competitive analysis on as many competitors as possible.

This means researching a minimum of 100 campaigns on both Kickstarter and Indiegogo. The same is true for equity crowdfunding campaigns. Examine successful campaigns as well as ones that have failed.

  1. How are their crowdfunding pitch videos shot?
  2. How are their crowdfunding profiles written?
  3. What perks sold the best/worst and how were they worded and priced?
  4. What was their original crowdfunding goal?

Even better is to search for companies that failed on their first campaign and then raised millions of dollars on their second campaign, such as the “Coolest Cooler,” and then examine what the changed between the first and second try.

The second most important thing that successful crowdfunding campaigns need to have is enough support from family and friends to raise the first 30% of the crowdfunding goal.

Nothing is worse than a campaign that only raises $100 during the first several days.

This is why smart founders will set their goal as low as possible so that they can raise 50% of the goal on the first day. A low goal doesn’t mean they can’t raise a million dollars!

What is the number one piece of advice for anyone wanting to do a Kickstarter or Indiegogo crowdfunding campaign?

We highly recommend taking out a yellow writing tablet and going to Crowdfunding PR’s free crowdfunding training classes at https://crowdfundingtrainingclasses.wordpress.com.

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns

Crowdfunding PR Offers Crowdfunding Training Classes to Help Campaign Managers Plan Cost-Effective Marketing Campaigns Using Social Media, PR, Email and Content Marketing

Reading through these free tutorials will educate founders on the various components of the crowdfunding process. For each section, founders should write down their thoughts about what they might want to do to raise money for their own crowdfunding campaign.

Next, take advantage of Crowdfunding PR’s free 30-minute telephone consultations for founders that are considering launching a crowdfunding campaign. If they are willing to learn about crowdfunding first and then write down their initial thoughts on what they might like to do with their campaign, it will lead to a much better first conversation on what they want to achieve with their Kickstarter, Indiegogo or Title III/Title IV equity crowdfunding campaign.

Call Crowdfunding PR at (512) 627-6622 to setup a call!

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Crowdfunding PR Rolls Out Title IV, Reg. A+ 2-Month Crowdfunding Prep Work Program to Help Startups and Existing Businesses Learn How to Launch More Successful Crowdfunding Campaigns

29 Aug

The Crowdfunding Prep Work Program Helps Campaign Managers Amass a Large Crowd of Followers on Social Media and Utilize PR to Generate Hundreds of News Articles on Leading Media Outlets

By Robert Hoskins

Austin, Texas – Want to learn how to launch a successful Title IV, Reg. A+ equity crowdfunding campaign? To help crowdfunders achieve this elusive goal, Crowdfunding PR announced a special two-month Crowdfunding Prep Work Program that will significantly improve a crowdfunding campaign’s success rate by amplifying its management team’s social media profiles and by utilizing an effective crowdfunding PR campaign to generate hundreds of stories via electronic news media outlets prior to the crowdfunding campaign’s launch.

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

How to Plan a Successful Crowdfunding PR Campaign by Following this Secret Step-by-Step Process

Social Media Campaigns
Conducting a strong social media marketing campaign is one of the biggest challenges that many Title IV, Reg. A+ Crowdfunding Campaigns will face. Improving weak social media credentials for companies is critical to crowdfunding success. What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding.

“The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and marketing skill set to deliver on their crowdfunding campaign’s promises.”

Public Relations/Publicity Campaigns
The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized (SEO) press releases will continue to drive new investors, potential customers as well as sales/distribution partners to the business long after the crowdfunding campaign ends.

“Most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until they launch an equity crowdfunding campaign on SeedInvest.comStartEngine.com, Republic.co, WeFunder.com or any other Title IV, Reg. A+ equity crowdfunding sites.

Contact Crowdfunding PR
If you would like to speak with a crowdfunding PR, social media and/or marketing expert regarding your crowdfunding campaign, please call Robert Hoskins at (512) 627-6622.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2015

3 Apr

Seeking New Crowdfunding Sites on a Worldwide Basis to Be Ranked for the Upcoming June 2015 Top Crowdfunding Sites in the United States and the Rest of the World

 By Robert Hoskins

[Click to Tweet this Top 100 List to Your Friends]

United States – We are currently updating our List of the Top 100 Crowdfunding Sites for 2015 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how GoFundMe just bypassed Kickstarter as the #1 crowdfunding platform on the planet? Click on the links below and use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

Rank © Front Page PR   Global Rank
#1 (2014: #2) www.gofundme.com    1,318
#2 (2014: #1) www.kickstarter.com    1,373
#3 (2014: #3) www.angel.co    2,010
#4 (2014: #6) www.indiegogo.com    2,277
#5 (2014: #4) www.lendingclub.com    7,545
#6 (2014: #9) www.justgiving.com    8,558
#7 (2014: #8) www.youcaring.com   13,563
#8 (2014: #12) www.kiva.org     15,111
#9 (2014: #23) www.ulule.com   16,099
#10 (2014: #15) www.donorschoose.org    21,617
#11 (2014: #17) www.pledgemusic.com   24,461
#12 (2014: #13) www.crowdrise.com   26,906
#13 (2014: #18) www.tilt.com    29,512
#14 (2014: #10) www.giveforward.com    32,576
#15 (2014: #38) www.crowdcube.com    34,262
#16 (2014: #5) www.fundingcircle.com    34,307
#17 (2014: #14) www.razoo.com    44,329
#18 (2014: #16) www.fundly.com    48,132
#19 (2014: #36) www.pozible.com   48,898
#20 (2014: #19) www.firstgiving.com    58,401
#21 (2014: #20) www.fundrazr.com    64,163
#22 (2014: #27) www.circleup.com   68,095
#23 (2014: #25) www.fundable.com   73,430
#24 (2014: #new) www.kickante.com.br    75,510
#25 (2014: #26) www.crowdfunder.com    77,551
#26 (2014: #34) www.equitynet.com   88,181
#27 (2014: #new) www.zeczec.com   90,296
#28 (2014: #35) www.gogetfunding.com   97,023
#29 (2014: #29) www.fundrise.com 112,206
#30 (2014: #55) www.fundedbyme.com 116,409
#31 (2014: #new) www.experiment.com 133,573
#32 (2014: #22) www.realtymogul.com 134,519
#33 (2014: #61) www.geldvoorelkaar.nl 146,963
#34 (2014: #new) www.onevest.com 149,343
#35 (2014: #24) www.rockethub.com 149,430
#36 (2014: #33) www.wefunder.com 169,021
#37 (2014: #32) www.offbeatr.com 174,673
#38 (2014: #30) www.seedinvest.com 184,226
#39 (2014: #37) www.slated.com 210,555
#40 (2014: #new) www.patchofland.com 220,267
#41 (2014: #43) www.givezooks.com 234,356
#42 (2014: #58) www.pledgie.com 241,865
#43 (2014: #new) www.microventures.com  241,967
#44 (2014: #28) www.fundanything.com 248,200
#45 (2014: #46) www.ourcrowd.com 248,635
#46 (2014: #44) www.pave.com 268,856
#47 (2014: #68) www.growvc.com 285,285
#48 (2014: #62) www.ppl.com.pt 297,874
#49 (2014: #48) www.dragoninnovation.com 306,056
#50 (2014: #54) hwww.seedandspark.com 319,789
#51 (2014: #47) www.pubslush.com 336,465
#52 (2014: #41) www.opportunity.org 354,764
#53 (2014: #45) www.peerform.com 376,044
#54 (2014: #60) www.bolstr.com 388,543
#55 (2014: #new) www.investx.com 403,141
#56 (2014: #11) www.uinvest.com.ua 417,925
#57 (2014: #new) www.plumfund.com  421,110
#58 (2014: #40) www.fundraise.com 433,539
#59 (2014: #new) www.earlyshares.com 442,508
#60 (2014: #new) www.barnraiser.us 482,296
#61 (2014: #new) www.flashfunders.com 485,226
#62 (2014: #new) www.trucrowd.com 485,665
#63 (2014: #57) www.piggybackr.com 518,504
#64 (2014: #67) www.symbid.com 558,247
#65 (2014: #new) www.crowdstreet.com 704,602
#66 (2014: #39) www.assetavenue.com 742,849
#67 (2014: #51) www.microgiving.com 834,667
#68 (2014: #new) pitchfunder.asufoundation.org 861,826
#69 (2014: #77) www.artistshare.com 928,003
#70 (2014: #new) www.nextseed.com 992,563
#71 (2014: #76) www.appsfunder.com 1,047,453
#72 (2014: #42) www.assob.com.au 1,049,032
#73 (2014: #79) www.foodstart.com 1,080,478
#74 (2014: #new) www.loquidity.com  1,087,691
#75 (2014: #70) www.faithlauncher.com 1,089,032
#76 (2014: #80) www.solarmosaic.com 1,108,499
#77 (2014: #new) www.crowdfundingpays.com 1,256,560
#78 (2014: #new) www.dreamfunded.com 1,267,585
#79 (2014: #82) www.propellr.com 1,350,583
#80 (2014: #75) www.pledgecents.com 1,363,715
#81 (2014: #new) www.massventure.com 1,388,521
#82 (2014: #new) www.crowd2fund.com 1,494,834
#83 (2014: #96) www.ipledg.com 1,567,232
#84 (2014: #new) www.texasenetworks.com 1,721,280
#85 (2014: #63) www.icrowd.com 1,769,510
#86 (2014: #65) www.banktothefuture.com 1,836,932
#87 (2014: #new) www.acquirerealestate.com 2,169,205
#88 (2014: #056) www.sterlingfunder.com 2,533,134
#89 (2014: #new) www.realtywealth.com 2,647,893
#90 (2014: #85) www.massivemov.com 2,826,166
#91 (2014: #89) www.venturehealth.com 3,931,192
New www.offerboard.com 4,112,781
#92 (2014: #31) www.rockthepost.com 4,505,534
#93 (2014: #84) www.funderhut.com 5,182,841
#94 (2014: #83) www.fundafeast.com 5,325,919
#95 (2014: #71) www.crowdit.com 5,535,187
#96 (2014: #88) www.crowdhelps.com 5,892,083
#97 (2014: #95) www.crowdfundingbank.com 6,503,461
#98 (2014: #98) www.startacure.com 8,281,014
#99 (2014: #78) www.cMEcompete.com 9,332,644
#100 (2014: #87) www.endlesscrowds.com 12,934,557

Source: Feb 2015 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While GoFundMe or Kickstarter may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

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If you’d like to add your site to the Top 100 list, please fill out the form below.

JobsinCrowdfunding.com Launches the Industry’s First Job Recruitment Website for Crowdfunding Professionals in Engineering, Finance, Marketing and #Sales Careers

2 Feb

The advanced career placement platform will connect job seekers with crowdfunding intermediary employers and service providers that are expected to create 170,000 jobs over the next five years

By Robert Hoskins

The booming crowdfunding industry was predicted to blossom to an impressive $5.1 billion industry in 2013 and is expected grow to over $93 billion by 2025.  In the past 12 months more than 600 startups have launched new businesses and are now seeking very specialized crowdfunding careers that have never existed before.  To adapt to this highly personalized demand, JobsinCrowdfunding.com has introduced its next generation recruitment platform, which delivers superior job posting capability, enables employers to access the latest technology for candidate matching and provides the one central specialist site for all Industry job seekers and employers alike.

Jobs in Crowdfunding Launches the Industry’s First  Job  Recruitment Website  for Crowdfunding Professionals for Engineering,  Finance, Marketing and Sales Careers

Jobs in Crowdfunding Launches the Industry’s First Job Recruitment Website for Crowdfunding Professionals for Engineering, Finance, Marketing and Sales Careers

“The Crowdfunding industry needs a hiring solution that is simple, industry specific and most importantly cost-effective,” said Lucia Amador, Limitless People’s CEO.  “Our platform offers a wide range of monthly access packages that can be easily budgeted and will allow small companies to hire as many employees as they need for just one set price, which provides an incredible ROI.”

“Our next generation Jobs in Crowdfunding platform provides employers with advanced ‘anytime’ direct access to industry specific candidates including a customized hiring module that can isolate selected candidates from the open market during the initial interview process to maximize efficiency,” Amador added.

The career placement site offers employers five cost-effective packages, including: Starter, Basic, Standard, Premium and Executive Search.  These packages offer employers an advanced, but affordable hiring solution that addresses their unique recruiting needs quickly and easily.

For crowdfunding startups that have limited resources and budget, Limitless People’s management team offers an Executive Search Package, which allows employers to leverage the firm’s extensive recruitment experience.  Seasoned HR professionals can be utilized to provide customer-tailored job searches allowing crowdfunding companies to stay focused on their core business of raising money for campaign managers.

For crowdfunding intermediaries, Limitless People offers cost effective access packages so that all recruitment activities can be integrated into one place effectively streamlining their candidate search activities rather than posting jobs and collecting candidates from multiple sources to save considerable time and money, while achieving higher results.

For crowdfunding job seekers, the free JobinCrowdfunding.com site is already live and accepting resumes to help candidates find new jobs and careers in the crowdfunding industry.

Limitless People is a worldwide software application development company that specializes in building career placement platforms for the crowdfunding, sports, entertainment, software, recruitment and telecommunications industries. For more information on Limitless People professional services, please visit the company’s website at www.limitlesspeople.com.

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Top 10 Marketing Programs that Every Crowdfunding Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Fundraising Profile Managers

24 Apr

Crowdfunding Research Reports Predict Crowdfunding Industry to Grow into a $150 Billion Industry by the End of 2015

By Robert Hoskins, Front Page PR

According to a leading crowdfunding industry research report by massolution, the crowdfunding industry in the United States grew by approximately 105% in 2012 and represents the largest crowdfunding marketplace in the world.  And, according to a recent TABB Group crowdfunding research study, the alternative financing industry is expected to grow into a $150 billion powerhouse by the end of 2015.

Top 10 Value-Added Business Marketing Programs that Every Crowdfund Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Fundraising Profile Managers

Top 10 Value-Added Marketing Programs that Every Crowdfunding Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Profile Managers

What is really impressive is the fact that the nascent crowdfunding industry is just getting started. But once media outlets, national associations, chambers of commerce, ecommerce centers, vertical business-to-business industry portals and/or franchising sites with several hundred thousand readers, subscribers or followers realize they have what it takes to launch a crowdfunding platform website, they will do so in droves.

As soon as these players begin crunching the numbers and learn how much they can collect at 4% of the total amount of crowdfunding raised, a multitude of new websites will join the 500 or so crowdfunding pioneers that are already making it possible to launch all kinds of new businesses.

Many entrepreneurs like the idea of crowdfunding because they do not have to surrender any control to outside venture capital investors.

For example, a successful $50,000 crowdfunding campaign would pay the crowdfunding platform owner a 4% commission of $2,000.   A small website managing 100 successful  crowdfunding campaigns per month at $50,000 each could earn up to $200,000 a month or $2,400,000 over twelve months.  This will be a very lucrative business for platforms that understand how to generate a steady stream of crowdfunding profiles and investors to fund them.

Many argue that there are too many crowdfunding platforms already in existence, but trust us when we say that 2012 was just the tip of the iceberg for what is to come over the next five years.  The biggest challenge that many early adopters in the crowdfunding industry will face is the need for strategic marketing programs.  Like many small technology companies, however, many crowdfunding platform invest everything they have in the underlying technology and/or cloud-based systems needed to create a crowdfunding platform, but invest very little in the marketing programs needed to make their platform successful.

We talk to lots of new crowdfunding platforms on a daily basis and are surprised at how many do not have formal marketing programs. In the beginning stages of building a crowdfunding website is to amass a large following.  Without a high volume of potential investors and plenty of crowdfunding campaign profiles to browse through crowdfunding platforms will generate very little, if any revenue to sustain their operations.

A secondary challenge that crowdfunding platforms are facing is how to offer a portfolio of value-added business services to help their campaign managers launch successful marketing programs necessary to plan and execute a successful fundraising campaign.

The reason that Kickstarter currently rules the roost is because they have figured out how to make sure that their crowdfunding campaign managers have access to very cost-effective marketing programs. Instead of spending a lot of money on its own marketing programs, Kickstarter provides subsidized marketing programs that make it easy and very affordable for their crowdfunding campaign managers to get the professional help they need to develop great crowdfunding profiles and then generate free publicity by utilizing strategic public relations (PR) and media relations services.

The result is that instead of Kickstarter spending a lot of money on its own publicity campaigns, they have hundreds of crowdfunding clients generating publicity for their individual Kickstarter fundraising campaigns.  The result is widespread news stories that generates a significant amount of interest in Kickstarter’s platform from funding raising campaign managers and donors/investors who are looking for the best crowdfunding website to do business with.

Using Google Analytics and other website measurement services such as Alexa, it is fairly easy to do Kickstarter vs. Indiegogo comparison to see which site is generating the most traffic.   performing a

Thus, Kickstarter has become the 800-pound gorilla.  But at one time, only a few years ago, they were in the same spot as most small crowdfunding platform are today – small, hungry and hoping they will succeed.

The key to success are successful advertising, marketing, PR and media relations programs.  A good example to reflect on was the competition between IBM’s OS/2 operating system versus Microsoft’s Windows operating system in the 1990’s.  Technology experts agreed that IBM had a superior product, but IBM lost the battle because they under estimated Microsoft superior marketing, business development and channel marketing programs that effectively build worldwide distribution channels.

Another good example of superior marketing was the Intel Inside marketing program was very successful.  Intel would pay for 50% of all costs for computer manufacturer’s advertising campaigns as long as the Intel logo was featured prominently in leading trade publication advertisements.  This allowed both Intel and computer manufacturers such as Texas Instruments, Dell, Gateway and others to double the power of their marketing budgets.

So what type of marketing programs does it take to make a crowdfunding platform successful?  It would be wise for every crowdfunding site, regardless of industry, to add a menu tab to their crowdfunding websites offer the following value-added crowdfunding support services:

  1. Social Media Campaigns
  2. PR/Media Relations Campaigns
  3. Press Room with News Story Building Blocks
  4. Crowdfunding Video Production
  5. Donor Email/Newsletter Marketing Campaigns
  6. Google Advertising Campaigns
  7. Google Analytics Conversion Tracking
  8. Event Marketing Campaigns
  9. Perks-Based Fulfillment Companies
  10. Affiliate Marketing Programs

It is very simple for every crowdfunding platform to build a directory of service providers for each category of value-added services.  Providing a list of qualified service providers makes it easy for crowdfunding campaign managers to shop for the best deal on copy writing, video production, PR,  perks fulfillment and other types of crowdfunding services they need to help them launch fundraising campaigns.

As platforms mature, the more sophisticated crowdfunding platforms will soon allow crowdfunding campaign managers to request bids for these types of services when they create their initial crowdfunding profile.  This will enable crowdfunders to subscribe to important marketing services before the campaign begins versus half-way through the campaign when they are in fear of failure.  Creating professional profiles supported with well-thought out marketing campaigns, which will raise the visibility of the both the crowdfunders as well crowdfunding websites and will ultimately lead to an overall crowdfunding success rate due to increased web site traffic and and higher donation/investement conversion rates.

Building a rock solid database of potential donors/investors with a known-propensity to support various crowdfunding campaigns along with a high conversion rate for vertical financial marketing programs will be extremely valuable in the future of the booming crowdfunding industry.

A general rule of thumb is that crowdfunding platform founders/CEOs should dedicate a minimum 4% of their total budget to marketing programs.  And should they decide to invest their marketing dollars in setting up co-operative marketing programs for their crowdfunding clients it will allow them to double down and significantly increase the reach and frequency of every marketing dollar spent.

Even crowdfunding platforms on a shoe string budget should consider matching marketing funds for their most promising crowdfunding accounts.  In most cases, investing wisely in marketing programs will lead to higher commissions received due to the higher amount of funds that will be raised.  Collecting 4% of $50,000 is much more lucrative than 4% of $5,000 and the extra revenue should cover almost 100% of the initial marketing investment.

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Click here to learn more about launching a Crowdfunding Campaign!

Related crowdfunding new articles

Want to generate news for your Crowdfunding PR campaign?  Select one of the following categories and post your press release:  Business CitiesCommunitiesCrowdfunding PlatformsEducationFilmMusicEntertainmentGamesVideosSocial GoodSolarRenewable EnergySoftwareHardware, and Technology Gadgets.   Don’t see your category listed? Tell us to add it and we will.

Both Crowdfunding platform owners and Crowdfunding campaign managers and PR staff can post their news and press releases into these free discussion forums to promote maximum social media exposure.

Building a Mature Crowdfunding Industry with Business Partner Programs

31 Jan

By Robert Hoskins

As the Crowdfunding industry begins to mature, more and more Crowdfunding Service Providers (CSP) will need to find a way to differentiate their platform versus the competition.   New industry players that have run eCommerce centers and industry portal sites before will have an edge on the new Crowdfunding platforms simply because they have more experience in building, not only the superior technology underneath, but also nurturing the Business Partner Programs and Channel Marketing Programs that will make their Crowdfunding clients more successful.

Providing a portfolio of professional Crowdfunding services such as news wire press release distribution packages from vendors such as Businesswire.com, Marketwire.comPRNewswire.com and PRWeb.com  and list of public relations firms to help Crowdfunding campaign managers write professional profiles, press releases, write media pitches and build custom tailored media databases of the right reporters to pitch their respective stories would significantly improve the Crowdfunding campaign’s ability to generate positive publicity.

The more positive stories that a Crowdfunding campaign can generate, the more potential donors they can reach with their marketing messages.   According to recent news reports, Kickstarter only had a success rate of 43 percent in 2012, but if they provided a Business Partner Program that provided a list of PR, SEO and marketing vendors to help their Crowdfunding campaign managers become more successful, their success rate should improve dramatically.

In addition to marketing vendors, it might be wise to include a group of professional for-profit and not-for-profit fundraising firms that have been collecting donations via regular marketing programs for decades.  Writing professional case statements is very important in the fundraising world as is writing professional bios for the board of directors.

Last, but not least, how does one go about building a potential donor list? Instead of building a campaign with lofty goals and hoping that it works, building a campaign with a case statement, goals and objectives as well as the strategies they plan to use to achieve their goals would serve a very useful purpose.

While not quite the same thing as fundraising, in the new world of Crowdfund investing, understanding how to build channel marketing programs to reach decision makers or potential investors in vertical business-to-business market segments will be critical to achieving success.

Once Equity Crowdfunding becomes legal,  an even more important demand for financial services will be needed. Setting up corporate structures and stock plans will be critical in determining whether not professional equity investors will get involved with the Crowdfunding industry.  Issuing various types of stocks and the voting writes associated with them will be a critical factor in long term success for any deal.  In today’s world, many venture capitalists will not touch a “hairy deal,” which means too many people are involved with voting rights to allow them to push the exit strategy in the direction they want it to go.

And how the return on investment for the deal is structured will be very important.   Should it be a debt, revenue sharing, dividend or some of other type of equity investment structure? For example, there are many tax advantages to buying a company with debt, but most people might not consider a debt offering unless they consulted with a seasoned venture capital firm.  Understanding the complicated world of finance and venture capital will be critical to Equity Crowdfunding campaigns as well as the portals offering them.

Overall, experts say that there is around $30 trillion sitting in banking and savings accounts that could possibly be invested in the Equity Crowdfunding industry once it gets underway.  But before the Crowdfunding industry expects to receive even one-half of one-percent of this money, the industry needs to figure out a way to achieve success rates of 50% or better.  A goal of 60% of 75% would be much better, but in the financial markets there never is a “sure thing.”

In conclusion, it would be much more comforting for the SEC to allow 98% of Americans to invest up to $2,000 per year in an industry that offers them at least a 50/50 chance of receiving a  good return on their investment.  The only way to  build more successful Crowdfunding industry is to provide campaign managers with a tool chest of seasoned and experienced marketing, fundraising and financing executives before, during and after their Crowdfunding campaigns.

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Please click here to help us Crowdfund this website’s editorial development

Cutting Edge Crowdfunding Site EarlyShares Strikes Deal With Hollywood Studio to Crowdfund Future Movie, Film, TV, Music and Other Entertainment Projects

14 Dec

Fans, Investors, Film Directors and Production Studios Can Register Now at www.EarlyShares.com to Be Able to Preview Upcoming Entertainment Projects in 2013

HOLLYWOOD, CA–(Marketwire – Nov 30, 2012)EarlyShares (www.EarlyShares.com), America’s premier Equity Based Crowdfunding platform, announced today the formation of a strategic partnership with Five by Five Media, Inc. (www.5x5mediainc.com), the West Hollywood production company with five TV series set to air in 2013 and a slate of 12 feature films. EarlyShares will allow people to invest in entertainment projects, with their favorite actors, and/or subjects at an early stage. EarlyShares and Five by Five Media will be partnering to fulfill the promise of Equity Based Crowdfunding for the creation of premium, entertainment content to be delivered across all platforms, on all devices, everywhere and at any time.

Crowdfunding of entertainment projects started with donation-based sites helping small independent filmmakers. Mainstream studios are now jumping on board with Equity Based Crowdfunding. “Commercially successful entertainment comes from talented people receiving the money they need to execute on great ideas. People who watch are about to become the people who invest and we are talking about millions of them. Crowdfunding will fundamentally change this industry and the perfect partner for us is EarlyShares.com,” says Guy Zajonc, CEO of Five by Five Media. “As soon as the new regulations take effect, a portion, if not all, of our next four film budgets will be funded by people who connect to us on EarlyShares.com. Funding through EarlyShares.com will help take Five by Five Media from a production company to a 21st century studio.”

EarlyShares brings a team of experts in the legal, venture capital and financial fields to make this business model straightforward and cost-effective for studios. “In the past, preparing any business to sell equity was a very cost-prohibitive and complicated process for businesses, regardless of size,” said Stephen Temes, Chairman of EarlyShares. “We believe our Equity Based Crowdfunding platform is an effective method of raising the capital crucial to hire top talent, develop professional content and setup valuable distribution channels. It’s exciting for us to enter the entertainment industry with such an exciting and innovative partner like Five by Five Media.”

Click here for the full version of the PR we did for EarlyShares.com

Writing a Press Release with SEO Keywords

In addition to writing the press release, which is what we call the shotgun approach because press releases that are written with the right SEO strategies in mind push information to hundreds of media outlets and blogs everywhere.

Issue the Press via a High-End Newswire Service

Pushing PR messages out via a professional news wire service is the first step, but we go one step further for our clients. We also are experts at using strategic media relations to pitch news stories  to key reporters, which most marketing folks would say is a pull marketing strategy.

Build Media Relationships with A-List Publications

To summarize, we push our client’s stories to the masses using press releases which reach many readers directly via Google, and then pull the PR messages through the channel (media outlets) by working closely with the most appropriate media outlets to secure positive media coverage.

Here are the resulting news stories that we generated in leading Hollywood trade publications:

When written correctly a press release can literally wind up on hundreds of blogs, newspapers, magazines, and TV media news outlet websites.  Clip here to see the full Marketwire clip report.  This story was picked up by 210 media outlets with a total audience of 83.7 million viewers.

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