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Kickback Machine: The World’s Best Tool for Researching Kickstarter Crowdfunding Platform Campaign Successes vs. Failures

19 May

Planning a Crowdfunding Campaign? Use the Kickback Machine to Research Prior Kickstarter Crowdfunding Campaigns First!

By Robert Hoskins

Thinking about launching a Crowdfunding campaign? Wouldn’t it be nice to find a tool that allows you to research past  KickStarter Crowdfunding campaigns to see which ones were successful and those that failed?

The Kickback Machine Crowdfunding Campaign Research Tool

The Kickback Machine Crowdfunding Campaign Research Tool

A new Crowdfunding research tool called the Kickback Machine now allows researchers to search by keyword and various business categories to find and research past Crowdfunding campaigns to find out what works in the Crowdfunding business and what does not.

This tool allows both investors and future Crowdfunding campaign managers to analyze a wide variety of Crowdfunding variables such as Crowdfunding profiles, pitch videos,  fundraising goal, perks and rewards offered, campaign length, marketing strategies, successful PR campaigns and the publicity they generated.

Before Crowdfunding campaign managers launch their Kickstarter campaign, it’s important to research past projects, so they can understand what works and what doesn’t.

For example, Kickstarter’s website does a good job of helping you find past successes, but it is very difficult to find past projects that failed to meet their funding goal.  The KickBack Machine allows fundraising campaign managers to browse past successes and failures to help you better plan your own campaign.

Here are a few of the sorts of things you can find with the KickBack Machine that you can’t easily find at Kickstarter.com:

Want to give it a try? Click on the Crowdfunding categories below to research what have been done in the past.

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19 Responses to “Kickback Machine: The World’s Best Tool for Researching Kickstarter Crowdfunding Platform Campaign Successes vs. Failures”

  1. Andrew McDermott (@freeresearch) May 21, 2013 at 5:07 pm #

    Rob, this is an awesome, awesome find. Do you know if Kickback provides any insights into why particular projects succeed or fail? That would be A+.

    Like

  2. kickspywalter June 25, 2013 at 12:55 am #

    Hi Rob, you might also want to check out Kickspy.com. You can see all successful and failed (unsuccessful, cancelled, suspended) campaigns in any time period, any sub-category or any other host of other criteria. You can also look at the overall stats for those projects.

    For Example:

    If you want to launch a Boardgame project for $20,000. You can check the statistics for all boardgames launched between $15K-$25K

    http://www.kickspy.com/stats?Settings.ExpandStatus=true&Status=1&Status=2&Categories=30&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000#summary

    From the bottom graph you can see that two thirds of all these boardgame projects are successful.

    Great! Now what?

    Now we can pick the successful projects and click over to the Funding tab to see how much $ they made.

    http://www.kickspy.com/stats?Status=1&Categories=30&Settings.ExpandAmounts=true&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000#raisedusd

    We can see that most successful projects raised roughly what they set out to, but about one third did significantly better, with 3 projects reaching over $400K.

    A quick click on the “> 400,000” bar and another click on the “Show Projects” button reveals the actual projects

    http://www.kickspy.com/projects/find?Keywords=&Status=1&Categories=30&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000&PledgedAtLeast=400000&SortBy=0

    From there we could Google these projects and see if there are any post mortems on what they did with their Kickstarter projects. You could also research backlinks, Facebook and Twitter to see what sort of media they were able to get.

    Like

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