Bluesmart Luggage Portfolio Raises More Than $1 Million via Ongoing Indiegogo Crowdfunding Campaign

7 Jul

 The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected

By Robert HoskinsCrowdfunding PR

New York City, New York – Bluesmart has successfully launched an Indiegogo crowdfunding campaign to fund the 2nd generation of one of the world’s first smart suitcases. The new Bluesmart travel product line includes: a carry-on luggage, a checked bag, a laptop bag, and a passport pouch. Powered by its second-generation technology, all products connect to Bluesmart’s new app, to work as a system assisting travelers along their journey. The line brings upgraded materials, expanded capacity, colors and a new sleek, iconic look.

The world's first smart luggage system travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft

The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft and can locate them if stolen

“The travel experience is in desperate need of an upgrade. We started a revolution three years ago with the creation of the world’s first smart suitcase, now being used in more than 100 countries,” said Tomi Pierucci, co-founder and CEO of Bluesmart. “Our ultimate goal is to make the traveler’s journey as enjoyable as the destination. Series 2 is a further step in that direction, incorporating the feedback and ideas from thousands of users and harnessing the latest technologies.”

With the Series 2 Luggage System travelers will know the location of all their belongings at all times and never again have to deal with lost luggage, forgotten passports and bags left behind. It helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft. Additionally, Series 2 travelers can keep all devices, including laptops, powered up along the way. A detailed listing of all Series 2 products’ features and specifications can be found on the Bluesmart website:

Bluesmart’s second-generation technology upgrades the location tracking system making it compatible with every country’s cellular networks and improving accuracy to unprecedented levels. The new battery system allows for faster charging and longer duration of charge. The new weight sensors system increases accuracy and usability. The Series 2 line is compliant with all major aviation and transportation regulators (FAA, DOT & TSA).

Bluesmart’s Second-generation Technology Options:

  • Bluesmart Luggage Cabin – The Series 2 Cabin has been thoughtfully redesigned increasing packing capacity by 25%, improving the fabrics and materials and refining its silhouette. The product features GPS+3G location tracking, remote auto-locking and supercharging capabilities.
  • Bluesmart Luggage Check – The Series 2 Check is a 29 inches robust suitcase that expands the Cabin’s technology and design for longer trips. In addition to the GPS+3G location tracking and remote auto-locking, it features a new smart weight sensing system that alerts for potential overweight baggage fees via the app.
  • Bluesmart Luggage Laptop Bag – The Series 2 Laptop Bag is an elegant business briefcase that attaches seamlessly to the Series 2 suitcases. This bag features Bluetooth location tracking, distance alerts and a removable supercharger that powers up smartphones and laptops.
  • Bluesmart Luggage Passport Pouch – The Series 2 Passport Pouch helps travelers never again leave their passports and travel documents behind. It protects travelers’ essentials with Bluetooth tracking capabilities, RFID blocker and water-resistant materials.
  • Bluesmart Luggage Mobile App – The new app provides a more intuitive travel experience, identifying and anticipating travelers needs through all stages of the journey – from flight schedules, gates, destination, currency exchange, weather and more. With the app travelers are able to manage all Bluesmart products in one central hub.

Bluesmart Series 2 is available for pre-order through Indiegogo. The pre-order campaign will last 30 days and the products will ship approximately 90 days after the pre-order campaign ends.

Pierucci continued, “We came back to Indiegogo for this launch because we care deeply for our original community, who supported us on our first product launch. We want to thank them by giving them first access to the limited units of Series 2 that are available at big discounts and will ship in just weeks.”

“We are very proud to have enabled Bluesmart to emerge thanks to our platform,” said Slava Rubin, Founder of Indiegogo. “It’s amazing to see it return to Indiegogo for their second generation product. Bluesmart was one of the most successful campaigns on Indiegogo and it delivered a great, quality product on time. We’re confident that Bluesmart will continue its amazing success with their Series 2.”

Bluesmart is an award-winning travel goods company known for pioneering the smart luggage category. Founded by a group of entrepreneurial friends in New York, it launched the world’s first smart connected luggage, with a crowdfunding campaign that raised over $2 million in 2014. The BBC called the product “the iPhone of Luggage” and the FT “the biggest thing since wheels.”

Since then the company went on to scale production and ship to over 110 countries, entering 200 stores in prestigious retailers such as MoMA Stores and Neiman Marcus. The company has raised $18M in venture capital from prestigious investors in Silicon Valley and Asia. The products have received several awards including the “RedDot Design Award” and have been endorsed by celebrities such as Usain Bolt and Tony Hawk.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622

Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.



Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: