Kimbia will share proven practices that have successfully helped non-profits, higher education institutions and community foundations acquire and retain more donors
In March, Kimbia representatives will be speaking at at the South by Southwest Interactive Festival (SXSW) in Austin, Texas. Kimbia will be sharing its strategies for successful online fundraising and content marketing expertise at the event to further
Improving online fundraising and content marketing are two key opportunity areas for organizations seeking to better fund their mission. This is because:
- Online-acquired donors who give to and share a nonprofit’s message across many channels (omni-channel supporters) have the highest lifetime value.
- Online revenue growth is outpacing all other channels, engaging major donors and more participants who in turn share their commitment with their family, friends, and colleagues.
- To be relevant, build trust and continue to inspire and retain supporters, organizations must continually be communicating, not just fundraising. This requires a steady stream of new and relevant content that motivates them to make your mission their mission.
“Proven practices in online fundraising, including the social media, mobile, peer-to-peer, partner and giving day/crowdfunding aspects are evolving rapidly,” said Dan Gillett, Kimbia’s Chief Executive Officer. “This makes it challenging for nonprofits with limited resources to stay current. So, we’re always looking for ways to share our experience working with a wide range of organizations in these specialized areas.”
The presentations at SXSW Interactive is Friday, March 7th from 12:30pm – 1:30pm, Austin Convention Center, Room 5ABC. Miriam Kagan, Kimbia’s senior principal and fundraising strategist, and David Neff, digital engagement strategist at PwC, will host an interactive session on the Ethics & Future of Crowdfunding for Communities. Attendees will work together to build a crowdfunding bill of rights.
Kimbia’s omni-channel fundraising platform enables you to create a deeper donor relationship by leveraging the strengths of each channel and putting donors at the center of all development activities. Ultimately this approach results in greater brand awareness, giving and lifelong loyalty.
To date, Kimbia is proud to support more than 5,000 customers to date, including the American Heart Association, Smithsonian Institution, YMCA of Metropolitan Dallas, Columbia University, Georgetown University, WGBH – Boston, KCSM – San Mateo, The Ragnar Relay Series, Beijing International Triathlon, MetroPCS Dallas Marathon, Communities Foundation of Texas, Community Foundation for Greater New Haven and The Boston Foundation.