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Tag Archives: white paper

Estimated Crowdfunding Industry Growth Expected to Exceed $10 Billion in 2014

25 Jun

 Three new white papers aimed at financial advisors, asset managers and institutions to help them identify and understand new growth opportunities in crowdfunding, peer-to-peer lending and other opportunities in the alternative asset space

By Robert Hoskins

OAK BROOK, Ill. Millennium Trust Company released three new white papers aimed at financial advisors, asset managers and institutions to help them identify and understand new crowdfunding, peer-to-peer lending and other opportunities in the alternative asset space.

Estimated Crowdfunding Growth in 2014 Expected to Exceed $10 Billion

Estimated Crowdfunding Growth in 2014 Expected to Exceed $10 Billion

The first white paper, “New Opportunities In The Alternative Asset Marketplace” discusses what alternative assets are, provides an overview of the alternative asset marketplace, and reviews some of the challenges that have made it difficult for individual investors to access and understand alternatives.

The white paper dives into how uncertain financial markets and increased investor demand have led to regulatory changes that are transforming the alternative asset industry while simultaneously creating opportunities for innovative financial technology firms. The white paper highlights ways in which some responsive financial services firms – such as custodians that specialize in the custody of alternatives – are developing technology and service solutions to meet the rapidly changing needs of both institutions and investors.

The second white paper, titled “New Opportunities In The Alternative Asset Marketplace: Peer-To-Peer Lending” examines the ways that pioneering custody firms have been working to support the growing, yet relatively new, online peer-to-peer lending industry.

While media coverage has mostly looked at how the developing P2P space has caused a disruption in the traditional bank lending model, there has been little mention of how these changes have impacted the role of the industry’s critical service providers, including qualified custodians. This paper discusses this issue by examining what forward thinking firms are doing to address concerns about the safekeeping of client assets in this growing alternative asset class.

The third, “New Opportunities In The Alternative Asset Marketplace:  Crowdfunding” examines how relatively new investment opportunities presented by crowdfunding are becoming the best example of “creative destruction.” In other words, crowdfunding is becoming a disruptive force in the traditional model of how individuals and companies can secure capital by going directly to investors as opposed to long-established system of going to local banks or Wall Street.

New Opportunities In The Alternative Asset Marketplace:  Crowdfunding

New Opportunities In The Alternative Asset Marketplace: Crowdfunding

Driven by the credit crunch, investor demand for alternative investment opportunities, the JOBS Act and a growth in technology, this market has exploded in recent years. Of course, as this market continues to grow, today’s custodians must evolve along with it. Those that can’t, or those that don’t, will miss out on a potentially huge opportunity, finding themselves sitting on the sidelines unable to meet the needs of current and prospective clients.

“It is an interesting time to be involved in the alternative investment industry,” said Reggie Karas, Managing Director of the Alternative Solutions Group at Millennium Trust. “Education is almost always cited as a key concern for advisors and individuals who are looking to allocate to alternatives. As an independent custodian, we don’t give investment advice-or talk about the ‘why’-but we feel our custody work with many of the leading alternative investment platforms gives us unique insight into the ‘how.’  These white papers are a result of that work and are meant to offer an educated look into how these online marketplaces and supporting service providers are creating new opportunities for investors and to offer some basic education about alternative investments.”

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Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign

4 May

Hiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive

Robert Hoskins, Director, Crowdfunding PR/Media Relations

Robert Hoskins, Director, Crowdfunding PR/Media Relations

By Robert Hoskins, Front Page PR

Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:

  1. Check to see how many years the PR firm has been in business and examine what industries they have served
  2. Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
  3. Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
  4. Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
  5. Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
  6. Beware of PR firms that want to use free or cheap news wire distribution services.  Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
  7. Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
  8.  Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
  9. Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
  10.  Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.

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