Tag Archives: TV

New Reality TV Crowdfunding Platform Allows Talk Shows and Reality TV Programs to Fund Their Programming

30 Dec

New CrowdedReality.com crowdfunding platform gives reality TV and talk show producers a chance to crowdfund their passion for programming

By Robert Hoskins

Reno, Nevada – CrowdedReality.com, created by award winning producer Adryenn Ashley, is a new crowdfunding site that allows programming creators three ways to crowdfund their shows through a system designed to reveal the reach of new shows, and to incite competition for the opportunity to sponsor or air each show. 

Dog Rescue Club App and Reality TV Show

Dog Rescue Club App and Reality TV Show

Traditionally television programming has been kept under lock and key, with many too many gatekeepers along the way, which prevents truly independent television from ever flourishing. That’s about to change and be completely reinvented.  Independent films, reality TV shows and other types of entertainment can now raise money directly from fans to support the production of their programming concepts. 

As Ashley explains, “Over the past year we have developed relationships with over 200 brands and in discussing sponsorship needs and wants, one topic kept repeating – they wanted to know, to quantify, the social reach potential. For every new show, that’s always going to be just a best guess. Until now.” With algorithmic triggers that alert pre-screened and “vetted” sponsors, the site interacts with and introduces show-specific sponsors even before the funding cycle is complete.

Using a factor called Social Currency, tied to proprietary back end tools, CrowdedReality.com can calculate the reach and value to a sponsor and the demographic most interested in a show. This feature encourages sponsors to take action and secure their position with the show to leverage the social currency the show has built and gives potential sponsors the certainty they are looking for when choosing where to invest their marketing dollars, while leaving creative control in the hands of the show creators.

Less than a week old, CrowdedReality.com has already attracted shows from all over the country and across . The Dog Rescue Club, The Sifu: Kung Fu Redemption and The Fab Lab have all jumped on board to be the first to leverage the platform. Even veteran Reality TV star Justine Tranchita from Game of Pawns is using to launch his new spin off show, “The Branson Family”.

With a keen eye for bringing shows to life that would otherwise be shelved, CrowdedReality.com is ripe to become the foremost destination for niche content discovery.

“I wanted to create a show that will truly honor the shift in our consciousness and our desire for all things good. To do that I needed to bring across guests and products in a conversational format that bridges the New Mainstream into the Existing Mainstream. I couldn’t do that if I didn’t have creative control of the show,” say Lisa Marie, Co-Creator of Wake Up! “Here I can prove to the most conservative sponsor the viability of both the show and audience through Social Currency.”

Crowdedreality.com is indeed an evidence of the times. Social voting until now has been interruptive, or a picture within a picture for TV. An after thought. A thirty minute reel after a show runs. “We are putting the value Social Currency front and center. This is the new power in entertainment. CrowdedReality.com both helps protect the creator with their creation, giving direct access – and helps protect a sponsor or distributor with their pre-valuation of a show, reducing risk.”

And from veteran Radio and TV Crowdfunding Expert Mike Hayes, “This changes everything! CrowdedReality.com is a smart, innovative funding model that finally has found that magic in leveraging real social campaigning. Unique to this model created by the media marvel Adryenn Ashley – people are able to create social campaigns that not only support the show, bring visitors, and donors – but they add a critical piece of voting with their Social Currency – CrowdedReality.com removes the historic blocks to funding.”

And industry leaders have noticed. Across the pond in the UK, Carlo Cocuzzi, UK Business Growth Strategist was the first to suggest a UK version of the site, “CrowdedReality.com is an absolute game changer.”

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New Crowdfunding Research Firm Wants to Shine Light on Best Practices for Shooting the Perfect Indiegogo/Kickstarter Crowdfunding Pitch Video

14 Aug

In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study, the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising

 By Robert Hoskins

Sydney Australia – What type of pitch video helps crowdfunding campaigns achieve success or lead to their failure? That’s what the folks at DigitalMindWorx want to research and document.  In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study,  the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising. Conducted by Jess Milne, a Masters student at the Australian Film Television and Radio School in Sydney, the upcoming research study will use an online survey to collect quantitative data that will help inform future creators on how to how to make a compelling pitch video based on past Kickstarter and Indiegogo success/failure rates.

Understanding the effectiveness of the pitch video:  A Crowdfunding Research Study

Understanding the effectiveness of the pitch video: A Crowdfunding Research Study

“There is very little research in the crowdfunding arena,” said Jess Milne Masters, a film student. “The pitch video is the most persuasive tool available to crowdfunders I think more research insights are required to help crowdfunders make better and more effective videos.”

According to some sources,  such as the Indiegogo Playbook, including a video with a crowdfunding campaign to demo the product and explain the project can increase fundraising by 115%.

Kickstarter, another popular crowdfunding platform, reported that campaigns with a pitch video succeed at a much higher rate than others (50% vs 30%).

Last, but not least, MWPDigitaMmedia, a professional video production company, reports that projects that have a good crowdfunding pitch video are 85% more likely to achieve their fundraising goal.

“The aim of our research is to relate how the pitch video in a crowdfunding campaign can incite affective and emotional responses in the viewer and ultimately influence the decision to pledge to the campaign,” Masters continued.

With an estimated 49,000 launched projects in 2013 on Kickstarter alone, this research has the opportunity to make a big impact for entrepreneurs and creative types. After data has been collected the unbiased conclusions will be released in a guidebook for filmmakers and other individuals who want to lean how to create a compelling crowdfunding pitch video.

As an incentive all participants of the study will have the chance to win a 200 iTunes voucher after completing the research survey. Click here to participate in the Crowdfunding Pitch Video Research Study, which will be open to all participants until October 1, 2014.

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Celebrity Face Recognition iPhone App Now Available for TV Viewers via IndieGoGo Crowdfunding Campaign

7 Feb

By Robert HoskinsCrowdfunding Press Center

Technology startup Skakash LLC announced today the launch of its face recognition iPhone app that allows users to recognize actors and celebrities while watching TV, simply by pointing the iPhone’s camera at the screen. Skakash, the “Shazam for celebrities” app, debuts in a crowdfunding campaign on the leading Indiegogo.com platform.

Bring face recognition technology from the security arena to the entertainment playground

Bring face recognition technology from the security arena to the entertainment playground

“We brought face recognition technology from the security arena to the entertainment playground,” said Skakash’s founder and CEO Moshe Greenshpan. “We’ve identified a great need among American TV viewers to get an instant answer to the most common question – what’s this actor’s name?” Greenshpan added.

Skakash’s matching process quickly displays the celebrity’s name and biography, allowing the user to focus on the show rather than being distracted while searching for more info on Google or IMDB.

Saving the user the trouble of manually chasing the right frame, the face recognition app automatically captures the celebrity’s face from the screen.

The Skakash app is offered as a part of the company’s crowdfunding campaign. “In addition to the obvious reason of raising R&D funds, Indiegogo is a great starting point to build a community of fans and users from scratch,” explained the founder of the self financed company.

With second screen technology on the rise, Skakash has the potential to become a widely used second screen app that interacts with its users, adds value and enhances the TV viewing experience overall. A recent Nielson survey showed that 41% of smartphone and tablet owners using their devices while watching TV every day.

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