US$1.7 Trillion In ‘Dry Powder’ Available for Global Real Estate Equity Crowdfunding Investment Opportunities in 2017, CBRE Survey Finds

North America is Preferred Region for Global Real Estate Investors | London, Los Angeles and Sydney Most Popular Regional City Targets

By Robert Hoskins

Los Angeles, California – Stronger economic growth, the availability of debt capital, and a more positive outlook from investors is expected to drive global capital flows in 2017, with $1.7 trillion of ‘dry powder’ available to deploy in real estate this year, according to the CBRE Global Investor Intentions Survey 2017.

US$1.7 Trillion In Dry Powder Available for Global Real Estate Equity Crowdfunding Investments in 2017, CBRE Survey Finds

The CBRE 2017 global survey reveals that investors have ample capital and a strong motivation to invest in real estate because of its relatively high income yield. North America is the preferred region for investors, with London, Los Angeles and Sydney the most popular cities in each of the major regions. Office is the most popular asset sector, with logistics up strongly in 2017 and a very close second.

The survey results reveal that the sum total of planned capital expenditure in real estate by investors is $1.7 trillion. The majority of investors indicate that their buying activity will increase or remain the same compared to 2016. Those investors planning to spend more (40%) outweigh those planning to spend less (16%) by a margin, indicating a continuing positive attitude to real estate as an asset class.

Despite a volatile global political environment and key European elections set to take place in France and Germany, investors are relatively unconcerned about global or local politics. Investors’ main concerns are: an undefined ‘global economic shock’ (22%) and ‘faster than expected rises in interest rates’ (21 percent). The latter concern is felt much more strongly this year and is the biggest change from 2016.

“This time last year, investors were reeling from the volatility in world stock markets, now they are seeing equities reach record highs and economic sentiment is positive. Although there is uncertainty about the direction that economic policy will take, there is also a growing anticipation that changes will unlock growth. While there are some clouds on the horizon–emerging market debt looks problematic as does Greece’s financial situation–economic momentum, alongside the yield advantages of property as an asset class, should ensure another year of substantial capital flows into global real estate,” said Chris Ludeman, Global President, Capital Markets, CBRE.

In last year’s survey, investors had shifted decisively in favor of core assets and away from secondary and value-added risk classes. That trend has partially reversed in 2017 with a fall in demand for core assets and an increased interest in core-plus and opportunistic assets. Nearly half of investors (48%) cite the high price of real estate as the main obstacle to deploying capital. This increased interest in core-plus and opportunistic reflects that issue, but it also shows that investors are slightly more ‘risk on’ than they were last year.

In the Americas, Los Angeles is the stand-out preference for investors. Dallas/Fort Worth has moved into second place. Washington, D.C. is the biggest mover, entering the top six at fourth position, having not featured last year. Atlanta moves up one place and Seattle is in seventh position, having not made the top tier last year.

Within EMEA, London remains the most attractive city for investors. Berlin has moved up two places to become the second most preferred destination. While there is some concern about European elections, so far this does not seem to have dampened appetite for real estate. The survey shows that, despite the uncertainty over Brexit, investors are increasingly interested in the UK.

In APAC, Sydney is once again the top destination, with Tokyo second by some distance. Australia’s cities remain highly popular with APAC investors because of their liquidity, transparency and positive long-term prospects. Seoul has dropped out of the top six and Hong Kong has moved in.

Office is the preferred sector for investors (26%), with multifamily (21%) and logistics (22%) also highly popular. The preference for retail has dropped sharply from last year (21% to 12%). Americas-based investors have a strong preference for logistics and multifamily; two sectors that have performed extremely well this cycle due to changes in technology and demographics. EMEA and APAC investors have relatively more interest in the offices and retail sectors.

The responses were spread across a range of investor types. The most numerous were fund/asset managers, who accounted for 34% of survey participants. Insurance companies, pension funds and sovereign wealth funds were responsible for 10%. The other most numerous respondents were private property companies (11%), private equity companies (9%), listed property companies (incl. REITS) (8%) and developers (8%).

CBRE Group, Inc. (NYSE:CBG), headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue).  The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide.

CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.

# # #

Robert Hoskins
(512) 627-6622
@Crowdfunding_PR

---

Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.

On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

Advertisement

Bankroll.com Launches New Equity Crowdfunding Platform Connecting Entrepreneurs and Startup Businesses with Angel Investors and Venture Capital Investment Worldwide

The Bankroll performs all the due diligence, financial & business checks, ensuring the site’s projects to meet stringent requirements for investors

By Robert Hoskins

Sydney, Australia – TheBankroll.com launches an equity crowdfunding platform connecting entrepreneurs and startup businesses with angel investors and venture capital investment worldwide.

The Bankroll launches an Equity Crowdfunding Platform Connecting Entrepreneurs and Startup Businesses with Angel Investors and Venture Capital Investment Worldwide

“TheBankroll.com is a powerful equity investment forum in an unparalleled fashion as it provides access and resources to virtually any location worldwide,” says Rob Payne, Founder and Chairman of TheBankroll.com. “The Bankroll connects the right partners. It joins entrepreneurs and startup companies from all corners of the world with a global network of angel investors and venture capital funds.”

Mr. Payne continued,”It is essential to get connected with the right partners. Equity crowdfunding for companies, no matter how big or small, is the way to harness the power of the Internet to connect entrepreneurs with capital across the globe.

Equity crowdfunding has grown exponentially over the past years. In 2013 it was reported that the crowdfunding industry grew to $5.1billion worldwide. In 2014, the industry continued to grow at an incredible pace to $16.2 billion and is on course for that unprecedented rate to continue over the course of 2015.

Many crowdfunding websites are now opting to specialize in particular markets, making it even easier for both budding business owners wishing to initiate a campaign and prospective investors to find the right place to do business.

Mr. Payne added, “With more equity crowdfunding options online, TheBankroll.com stands out as the one truly global platform featuring institutional level due diligence, pre-vetted companies regardless of stage, size, sector and location. Entrepreneurs and Startups now have a viable alternative platform through which to secure the funding they need to launch their new venture, and investors’ options for portfolio expansion and increased return on their investments are significantly enhanced.”

# # #

New Crowdfunding Research Firm Wants to Shine Light on Best Practices for Shooting the Perfect Indiegogo/Kickstarter Crowdfunding Pitch Video

In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study, the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising

 By Robert Hoskins

Sydney Australia – What type of pitch video helps crowdfunding campaigns achieve success or lead to their failure? That’s what the folks at DigitalMindWorx want to research and document.  In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study,  the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising. Conducted by Jess Milne, a Masters student at the Australian Film Television and Radio School in Sydney, the upcoming research study will use an online survey to collect quantitative data that will help inform future creators on how to how to make a compelling pitch video based on past Kickstarter and Indiegogo success/failure rates.

Understanding the effectiveness of the pitch video: A Crowdfunding Research Study

“There is very little research in the crowdfunding arena,” said Jess Milne Masters, a film student. “The pitch video is the most persuasive tool available to crowdfunders I think more research insights are required to help crowdfunders make better and more effective videos.”

According to some sources,  such as the Indiegogo Playbook, including a video with a crowdfunding campaign to demo the product and explain the project can increase fundraising by 115%.

Kickstarter, another popular crowdfunding platform, reported that campaigns with a pitch video succeed at a much higher rate than others (50% vs 30%).

Last, but not least, MWPDigitaMmedia, a professional video production company, reports that projects that have a good crowdfunding pitch video are 85% more likely to achieve their fundraising goal.

“The aim of our research is to relate how the pitch video in a crowdfunding campaign can incite affective and emotional responses in the viewer and ultimately influence the decision to pledge to the campaign,” Masters continued.

With an estimated 49,000 launched projects in 2013 on Kickstarter alone, this research has the opportunity to make a big impact for entrepreneurs and creative types. After data has been collected the unbiased conclusions will be released in a guidebook for filmmakers and other individuals who want to lean how to create a compelling crowdfunding pitch video.

As an incentive all participants of the study will have the chance to win a 200 iTunes voucher after completing the research survey. Click here to participate in the Crowdfunding Pitch Video Research Study, which will be open to all participants until October 1, 2014.

# # #