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Tag Archives: Rewards

Understanding the Best Type of Crowdfunding Site to Support a College or University Campus

16 Mar

What’s the Best Type of Crowdfunding Platform to Serve a College or University Entrepreneurship Center, Co-Working Space, Incubator or Accelerator Program?

By Robert Hoskins

Understanding the Crowdfunding Funding Process

The first step in building a crowdfunding business model is to understand the various forms of crowdfunding and at what step of the business creation process each should be used.

This crowdfunding infographic is a good representation on each step of the business creation process from the business idea, generating revenue, validating marketplace demand, expanding operations and maturing into a fortune 500 company.  It also shows what type of crowdfunding is usually best to fund startups and each step of the business’ evolution.

The Crowdfunding Escalator by CrowdSuite  Shows the  Different Types of Crowdfunding

The Crowdfunding Escalator by Crowdfund Suite Shows the Different Types of Crowdfunding

Source: CrowdfundSuite.com


Donation-based Crowdfunding
– At kitchen tables, dinner parties, happy hours and dorm rooms around the world many brilliant ideas are born and discussed for the very first time. Once an idea has been pitched and vetted among friends and family and it begins to gain momentum toward the first step of crowdfunding, Donation-based Crowdfunding, which is used to scrape enough money together to begin building a business plan to figure out how much it will cost to bring a business idea to fruition and/or develop at one or more prototypes. Donation crowdfunding sites make it easy to collect money for new creative ideas as well as expand the crowdfunding campaign’s reach from just family and friends to a global audience of potential supporters.

Most donation-based crowdfunding sites are usually built to provide fundraising activities for campaigns that do not offer any rewards or perks.  They are also used to support non-profit causes.  Donations to 501(3)(c) are tax deductible and can be written off at the end of the year.  

Most universities will only build donation-based crowdfunding sites that can be used by students and faculty to collect money by students and faculty for a wide variety of projects including college educations, scholarships, research and development, campus improvements and all kinds of not-for-profit endeavors. Crowdfunding can be used for very small fundraising efforts to raising millions of dollars from alumni, foundations, institutional investors and corporate sponsors.

Donation-based crowdfunding sites will make it easy for anyone to search for, discover, research and fund their favorite pet projects on their alma mater’s campus.

Rewards-based Crowdfunding – Surprisingly enough 90% of people in the world still are not familiar with the term crowdfunding. Mention Kickstarter or IndieGoGo and most people do recognize the brand name and know its purpose and have heard of popular crowdfunding campaigns such as Oculus, Star Citizen, Coolest Cooler and the return of the Pebble Time SmartWatch.

Rewards-based campaigns are used to take ideas, concepts and prototypes to the next level. They are used in a similar fashion to how typical marketing campaigns are used to support product/service launches and rollouts with an added twist.

People with ideas build a crowdfunding profile, shoot a crowdfunding pitch video and build a list of up to 20 perks or rewards that are pre-sold to raise enough money to develop a prototype or pay for the very first manufacturing production run.  Not only do rewards-based crowdfunding campaigns validate industry demand, but they allow businesses to test market various product versions, colors and price points to gauge public interest. More importantly, they help startups generate their first revenue by pre-selling their products and services in order to raise enough money to get the business started. Gaining this type of market traction is very important to angel investors because it shows that there is an audience of people who are willing to pay for the company’s products and services. 

The best way for universities and colleges to cut their teeth on the crowdfunding business model is to launch a rewards-based crowdfunding site, which usually collects a 5% commission on the crowdfunding campaign’s total amount raised. That may not sound like much but since 2009, Kickstarter alone has raised $1.6 billion, which at 5% means $80 million over 5 years in gross revenue or an average of $16 million per year that could be used to fund a wide variety of college/university projects.

Not only are crowdfunding platforms a good source of revenue, but with the right marketing resources crowdfunding campaigns have the potential to raise a huge amount of marketplace awareness for the university’s projects, business development goals, research and development labs and technology transfer programs. All at no cost to the university because the crowdfunding campaign managers are the ones that spend money to market their crowdfunding campaign to the world.

The other reason to consider launching a rewards-based crowdfunding program is that they are easy and do not fall under the jurisdiction of the SEC or state securities board regulators because no securities are being sold. For new startups it also means that raising money does not involve selling any equity shares or giving up any control of the company’s administration.

Rewards-based crowdfunding campaign commissions can also be used by colleges/universities to establish co-working spaces and to fund college incubator and accelerator programs. Co-working spaces with at least 25,000 sq. ft. can generate millions of dollars per year in additional revenue from rent and mentorship programs.

It is important to note that rewards-based commissions combined with co-working space revenue can provide millions of dollars in seed investment capital to begin funding the next step in the process, equity-based crowdfunding sites, where schools, students, faculty and alumni can become equity investors in new startups.

Equity-based Crowdfunding – Setting up equity-based crowdfunding websites will allow schools to play the role usually enjoyed by Angel Investors, Venture Capitalists and/or Broker-Dealers. They will allow students to raise money for startups by selling debt, such as convertible notes, or selling equity shares for a certain percentage of the company to raise enough seed investment capital to produce prototypes, fund early manufacturing runs, setup distribution agreements and hire manufacturer representatives. 

Other types of equity crowdfunding involve sharing 20% of the gross profits with investors or making royalty payments on a per item sold basis until the investors receive a 3x to 5x payback on their initial investment.

Investing in startups is a risky business, but with the right education and building a small group of experienced Super Angel investors to follow, a large group of novice accredited investors can invest smaller amounts of money along side seasoned experts with a proven 25-30 year track record.

In states like Texas, Michigan, Georgia and 11 others non-accredited investors can also pool their money together to purchase equity shares of stock. This is something that has been illegal for the past 80 years, but intrastate crowdfunding exemption laws are now allowing average people to begin investing in startups just like angel investors and venture capitalists.

The aggregation of novice accredited and non-accredited investors are known as Investment Syndicates, which is the process of following expert investors.  This allows students, faculty members and the general public to learn the equity investment business and enjoy the benefits of being an insider when a great business idea is transformed from a startup company to an Initial Public Offering (IPO).

For example, a $300 investment for a single share of stock and pair of Oculus virtual reality goggles would have paid investors a return on investment of $45,000 when Facebook bought the company for $2 billion dollars.

Equity-based crowdfunding is much more complicated than rewards-based crowdfunding due to the stringent requirements needed to meet the SEC and state securities board regulatory requirements.

Unlike rewards-based crowdfunding, equity crowdfunding provides a great opportunity for business administration, legal and finance students to get hands-on experience writing business plans, structuring deals, protecting intellectual property (IP) and planning real world product/service launches that are part of every single equity crowdfunding campaign.

Working alongside experienced angel investors and venture capitalists is also a great way for students and faculty to learn the finance industry from the inside out.

Learn more about crowdfunding:

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Want to learn more about crowdfunding campaigns or how to setup a crowdfunding platform?

Please fill out this form to get started:

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How to Generate More Revenue for Co-Working Startups by Launching a Rewards or Equity Crowdfunding Ecosystem

13 Mar

How Equity Crowdfunding Can Take College and University Co-Working Spaces and Incubators to the Next Level

By Robert Hoskins

Generating More Co-Working Revenue with Crowdfunding

Most major universities and colleges have set up on-campus Entrepreneurship Centers, Innovation Labs or co-working spaces to facilitate an environment that encourages students to use their creative minds to develop innovative ideas and turn them into successful startup businesses.

Joining a co-working space allows students setup an affordable office or working space to rub elbows with like-minded individuals and discover people who have the same set of goals and objectives as they do.  This provides a unique opportunity for new startup founders to cross pollinate each other and fertilize new ideas that sometimes leads to the decision to co-found a business together.

Part of the draw for co-working spaces are community lunch rooms, founder dating events, after-hours cocktail parties, social mixers and Meetup groups, all of which can provide access to great sources of well-educated, but very cost-effective labor pools.

All of these activities serve a useful purpose in allowing co-founders to find talented workers that will be needed to help their new businesses begin harvesting new ideas and business concepts, put them on paper and turn them into a high impact startup ventures.

In addition to people, co-working spaces provide cheap office space, meeting rooms to setup video/teleconferences, board rooms for team meetings, video production facilities to shoot pitch videos, access to data centers and hardware/software laboratories where new ideas can be tested on the latest and greatest smartphones, smartwatches, tracking tags and bracelets, tablets, laptops and wearable technology devices.

For larger audiences, a large auditorium or theater provides the perfect venue for visiting guest speakers, corporate presentations, pitch contests and many other type of large meetings with panel discussions.

Below is an example of what a well-planned co-working floor plan might look like courtesy of the T-Rex facility in Missouri.

(Click on the image to enlarge)

T-Rex Co-Working Facility in Missouri co-locates two venture accelerators, venture capital companies, an SBA-funded resource center, and a training and mentoring organization along with other incubator companies

Source: T-Rex Co-Working Facility in Missouri co-locates two venture accelerators, venture capital companies, an SBA-funded resource center, and a training and mentoring organization along with other incubator companies


Co-working spaces have the ability to offer very affordable working spaces for students and local entrepreneurs that want to start a student or family-owned business. Renting out space for $250 to $500 per month and serving 250 entrepreneurs would create potential monthly recurring revenue opportunity worth $62,500 to $125,000 or up to $1.5 million per year.

An average size cubicle is 75 sq. ft. so serving 250 co-workers would require approximately 18,750 sq. ft. to provide very comfortable dedicated working spaces, but many average co-working desks are much smaller.

Increase the facility’s size to accommodate a kitchen/lunch room, conference rooms, rest rooms and one large auditorium and the total space required would be around 25,o00 sq. ft.

Co-Work Space Business Plans

Thinking about opening a co-working space, but need help with writing a good business plan?  We Googled a bunch of business plans and here are three co-working business plans that we thought are worth a look:

If you want more examples, please check out this list of the Top 75 Co-Working Spaces in America.

Rewards or Equity Based Crowdfunding Platform

Once a co-working space has been set up, the next step in the process is to launch a rewards-based or equity-based crowdfunding ecosystem so that members of the co-working space can use the site to raise seed stage investment capital to get their companies up and running.

Learn more about crowdfunding:

 

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Need help setting up a co-working space?

Please fill out the form below to get started:

GridShare.com Opens New Clean-Tech Equity Crowdfunding Site in San Francisco to Fund Renewable Energy Startups and Community Solar Projects

26 Feb

Potential investors can peruse investment opportunities in a variety of renewable energy sectors, including: solar, wind, geothermal, biogas, and small hydropower

By Robert Hoskins

San Francisco, CA – GridShare.com announced the launch of its clean technology crowdfunding platform to help renewable energy and solar projects and clean-tech companies raise capital. By creating an online platform where investors can independently engage with project owners seeking funding, GridShare is positioned to be the leading force in crowdfunding for the alternative energy industry.

GridShare Enables Everyday People to Invest in Renewable Energy Projects in the Clean-Tech and Solar Companies around the World

GridShare Enables Everyday People to Invest in Renewable Energy, Solar, Wind, GeoThermal, and HydroPower Projects in the Clean-Tech Industry around the World

GridShare is a unique online platform where renewable energy project developers and clean-tech companies from around the world post their funding needs. Potential investors can peruse investment opportunities in a variety of renewable energy sectors, including: solar, wind, geothermal, biogas, and small hydropower. GridShare also intends to host funding opportunities for energy efficiency initiatives and early-stage clean technology ventures.

“Raising money has been a huge impediment to the growth of the capital-intensive renewable energy industry,” said Jack Jacobs, CEO and Co-Founder, GridShare. “Now, with GridShare’s help, a project developer or cleantech venture can tap into a new funding channel and, ultimately, spend less time fundraising and more time focusing on their core business.”

There are three different types of investment opportunities that a company may offer through GridShare: debt, equity, and donations. High net-worth individuals, or “accredited investors,” can browse projects online, read pertinent information about the venture, and then pledge funding in exchange for equity or interest. Non-accredited investors can donate funds to a project or company that offers this option. As soon as the JOBS Act crowdfunding rules are finalized, all users will be able to invest freely for equity online.

Posting a project on GridShare is free and easy. Once the GridShare team approves the project, it will be published online. Investors will then have the opportunity to review the project details, and pledge their financial support online. The offeror then contacts the investor to arrange payment and finalize investment terms.

“For too long, large banks have controlled which solar projects can be financed. Finally, project developers like Samba Energy can rely on GridShare to offer high quality solar investments to investors nationwide,” said Michael Hidary, Managing Partner, Samba Energy, a national provider of software and services for clean energy and commercial building energy efficiency. “Samba Energy can now complete more installations and private investors can gain strong, predictable returns from solar power projects.”

GridShare earns a commission from the offeror only if its funding goal is fully achieved. GridShare also offers optional services for users that prefer to sell securities through a registered broker/dealer, conduct legal transactions under the guidance of an experienced law firm, and/or develop their materials with the help of a marketing professional.

GridShare enables everyday people to invest in renewable energy projects and cleantech companies around the world. GridShare is an independent online crowdfunding platform for renewable energy projects and clean-tech companies seeking funding.  

Investors can engage directly and independently with owners and developers through the platform. By significantly expanding the funding options available to business owners and project developers, GridShare opens up the renewable energy industry to a much wider audience of investors.

The platform is clean technology agnostic, posting investment opportunities from all types of renewable energy projects and clean-tech companies.

GridShare allows renewable energy projects and clean technology companies to raise debt, equity and/or donations from investors. By diversifying the available investment opportunities, GridShare offers a more inclusive environment for non-accredited and accredited investors alike. 

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Magnetic, Snap-On Wireless iPhone Charger Launches Kickstarter Crowdfunding Campaign in Miami

15 Aug

Revocharge is a smartphone charging system that provides power to phones wherever they go – setting customers free from cables and cords and delivering true mobility

By Robert Hoskins

Miami, FL –  The Revocharge magnetic, snap-on, wireless charging system crowdfunding campaign for iPhones and Androids is live on the Kickstarter platform. Revocharge is a smartphone charging system that provides power to users’ phones wherever they go – setting them free from cables and cords and delivering true mobility. Cutting cords and charging up anywhere and everywhere has never been easier as Revocharge launches its smartphone charging system.

Revocharge Wireless Charger for Mobile iPhone and Android Smartphones

Revocharge Wireless Charger for Mobile iPhone and Android Smartphones

With the launch of the convenient Revocharge charging system, users can charge up anywhere and everywhere wirelessly at full, plugged-in speed, thanks to conductive charging (meaning full speed!) and Autosense charging-optimization technology. Everyone has experienced the dreaded moment when they need to use their phone only to find that it’s nearly out of power with no cables or power outlets in sight. Until now, very few wireless charging options existed that could give users the ability to be truly mobile. Revocharge finally lets the mobile phone catch up with the truly mobile lifestyle.

“We’ve made a product that we know will help revolutionize the way people use their smartphones,” said Revocharge founder Cemal Samsilova. “We’re excited to introduce our wireless charging system to the Kickstarter community, and look forward to delivering this mobility-enhancing set of tools to a global audience.”

Revocharge is ready to go, and to bring this cord-cutting tech to the masses, Revocharge has launched a Kickstarter campaign to fund initial manufacturing costs.

Revocharge wireless charging benefits:

  • A fast, full charge on-the-go –Using direct pin-to-ring conductive charging (which results in efficiency up to 90% – or up to 30% more than peak performance of alternatives), your phone gets a full charge at full speed from the convenient snap-on battery pack.
  • Our Autosense technology optimizes the charge for any smartphone, boosting efficiency. Most chargers are only optimized for one type of device.
  • Unleash your phone – Go truly mobile! Cut the cables and cords that are tying you down. Charge up wirelessly!
  • Complete ecosystem – Revocharge provides power to your phone at home, in the office, in the car, on the go – literally anywhere. It uses earth magnets to attach to different mounts, creating a whole ecosystem of tools to keep you charged everywhere you go.
  • Smart case – In addition to becoming a wireless, compact mobile charger when you snap on the battery, the Revocharge smartphone case is sleek, functional and offers complete access to headphone jacks, volume controls and USB ports for easy syncing.

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Formula One, NASCAR and NHRA Get the Green Flag to Join the Crowdfunding Race and Fund All Types of Racing-Related and Team Projects 

12 Aug

First Gear Project’s new auto racing crowdfunding site has built a community that encourages new innovations and fosters projects that can now be supported directly by  the public, friends, family, and sponsors

By Robert Hoskins

Portland, Oregon – In motorsports, funding is often the critical bridge between opportunity and execution. First Gear Project, a crowdfunding platform dedicated to the automotive & motorsports industries, will help build that bridge by establishing a platform to connect opportunity and funding.

First Gear Project Crowdfunding Sites for NASCAR, Formula One and NHRA Projects

First Gear Project Crowdfunding Sites for NASCAR, Formula One, NHRA and Other MotorSports Racing Projects

The motor sports crowdfunding site, which recently expanded from a successful beta phase to being open to the public, has been built to facilitate programs across the spectrum of the industry, from karting to drag racing, from the development of new aftermarket products to the creation of inspiring documentaries. First Gear Project will build a community, encourage new innovations and foster projects as the open marketplace of motorsports ideas meets with the support of the public, friends, family, and sponsors to turn dreams into realties.

With a financial base built on upon the 20 year success of Vital Enterprises, an Oregon technology firm with revenues approaching $40 million, First Gear Project has been spearheaded by racing driver Guy Cosmo and his wife Louisa.

“The opportunity to partner Vital Enterprises’ vast array of engineering capabilities with Guy Cosmo’s racing and Motorsport industry experience was a great opportunity,” said Ryan Hoppes, President, Vital Enterprises.  “Being able to bring a new method of financing to influence further creativity, ability to self advocate, as well as provide personal connections between fan and driver within the Motorsport’s realm will be exciting to witness.  We are thrilled to be a part of this shift.”

First Gear Project will give participants the opportunity to influence the future by making tangible contributions to a favorite driver or team, or convert a compelling new concept into a publicly available product with a built-in brand awareness and support system.

“This is a project of a lifetime for me, because being in the sport for so many years I’ve seen first hand how critical funding is,” said Cosmo. “We have designed First Gear Project to not only be an opportunity for someone to transform their vision into a marketable reality but it is also a chance for backers to witness the impact of their support. It’s a place for our whole community to actually participate by building programs or supporting them. We are trying to change the industry, and we and our investors believe that this is the best way to do exactly that.”

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Front Page PR offers Texas Crowdfunding Sites Advertising, PR and Social Media Marketing Campaigns to Attract More Shoppers to Buy Rewards, Perks or Equity Shares

14 Jul

Crowdfunding platforms that provide a portfolio of marketing services to help crowdfunding campaign managers significantly increase their site’s ability to generate successful fundraising campaigns

By Robert Hoskins

Austin, Texas – Does your crowdfunding site need more website traffic? Front Page PR, one of the industry’s premier crowdfunding PR firms, now offers a special package of advertising, content marketing, CRM, email marketing, gamification, PR, and social media marketing programs engineered specifically to help new crowdfunding platforms increase the number of shoppers who visit their websites to shop for perks, rewards or equity shares to purchase.

Front Page PR is one of the leading Crowdfunding PR firms in United States

Front Page PR is one of the leading Crowdfunding PR firms in the United States

In addition, Front Page PR offers crowdfunding training classes and consulting services to educate crowdfunding campaign managers on how to shoot more convincing pitch videos, how to use proven words/phrases to make crowdfunding profiles more persuasive and how to offer more attractive perks/rewards with better calls-to-action to improve conversion rates. The firm’s principles are based on time tested and proven old-school rules on how to plan successful marketing campaigns.

According the Crowdfunding Press Center’s Top 100 Crowdfunding Sites list, poor marketing programs account for significant drops in website traffic falling by 60% at 97th place and 400% at 100th place. Marketing consultants can teach crowdfunding campaign managers how to implement more effective marketing programs to give these underperforming sites a much better chance for success.

“Our firm offers crowdfunding campaign managers a menu of à la carte services, pre-packaged deals and/or post-paid commission options,” said Robert Hoskins, Front Page PR’s Director of Crowdfunding Campaigns. “One of our most popular options is a $2,500 down payment, plus a 5% post-paid commission based on the total funds raised.”

Campaign managers benefit from the post-paid 5% option because it provides them a way to run a decent marketing campaign and gives them a much a better chance for success than running no marketing programs at all. Platforms benefit because running twenty marketing campaigns simultaneously can generate an extra $50,000 per month to market the crowdfunding site, which brings in new clients, shoppers and investors.  It’s a true win-win situation for everyone.

Crowdfunding platforms and crowdfunding campaign managers that need help putting together customized marketing programs should contact Robert Hoskins at (512) 627-6622 or visit www.crowdfundingPRcampaigns.com.

Front Page PR is always seeking advertising, PR, marketing social media freelancers to participate in regional, national and global integrated marketing communications programs. If you’re interested in joining Front Page PR’s team, please follow us on Facebook, Linkedin and Twitter and send us a Direct Message (DM) to @Crowdfunding_PR.

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New York Fashion Designers Skip “Crowdfunding” and Take a Walk Down the “Crowd Commerce” Runway

14 Apr

Global “Crowd Commerce” Concept Bypasses Crowdfunding and Goes Straight to Crowd Sales Targeting Consumers and Designers to Determine What Products Are Produced – Cynthia Rowley, Whit, and Meskita Currently Signed On

By Robert Hoskins

New York, NY – In a creative twist on e-commerce, crowdfunding, and social media, Crowdemand is a new fashion technology platform that connects consumers directly to the designers they love on their desktop, tablet, and mobile device. However unlike traditional crowdfunding sites, there are no crowdfunding profiles, no pitch videos, only the the opportunity to make a crowd purchase.

Global "Crowd Commerce" Concept Bypasses Crowdfunding and Goes Straight to Crowd Sales Targeting Consumers And Designers

Global “Crowd Commerce” Concept Bypasses Crowdfunding and Goes Straight to Crowd Sales Targeting Consumers And Designers

On Crowdemand established contemporary designers present pieces via the a new version of “crowd commerce” website, with consumers ultimately deciding which designs go into production. Crowdemand will feature select brands such as Cynthia Rowley for their launch, with the New York City based label Whit, and Brazilian designer Meskita to follow.

Designers showcase exclusive products on Crowdemand with price-points between $250 – $2,000. Each piece will fit into three categories: “Celebrity Spotting,” where designers will recreate an item worn by a celebrity, “Backed by Popular Demand,” where designers create popular pieces from past seasons, and “New Demands,” which are new exclusives for the coming seasons. This business model is the only one of it’s kind–currently designers, fashion e-commerce sites, and brick and mortar stores can only offer a selection of merchandise that has already been produced, and when the inventory runs out you’re out of luck.

Each designer individually determines the minimum number of orders required for a design to go into production, and to maintain exclusivity, Crowdemand sets a maximum number of orders that can be placed. Crowdemand will also take photos and edit the images of each design, at no cost to the designer.

Next the users, or “crowders” can pre-purchase the designs during a determined two-week campaign period, spreading the word via Twitter, Facebook, Instagram, Pinterest, and other social media platforms, knowing that with the power of the crowd the design will get made. During the campaign process each design has a progress circle letting crowders and designers know how close they are to reaching their production goal.

Once enough crowders have pre-purchased the design, Crowdemand places an order with the designer, and products are shipped domestically and internationally within eight to sixteen weeks right to each crowder’s door. All items in original condition can be returned within 30 days, and as a bonus, for the next two weeks users who sign up and share Crowdemand with their friends will be rewarded with a $25 credit for every friend that signs up.

“This retail model is the future; it bridges the gap between consumer and designer, bringing unparalleled benefits to both parties which are unavailable within traditional retail models,” explains Liat Cohen, VP of Business Development at Crowdemand.

Both participating and future designers are excited to become a part of this unique platform because it solves a myriad of the industry’s inventory and production cost issues. Fashion houses place orders based on projections, but Crowdemand offers designers the chance to assess demand and capture pre-orders before any pieces go into production, as well as the real-time insight of what their customers, not department store buyers, are interested in wearing.

Consumers are generally sold to, not listened to, and by engaging with Crowdemand they are heard loud and clear.

By leveraging their social networks and enlisting their followers to help get designs made, they are becoming an integral part of the production process. The ground-breaking sales method of Crowdemand allows designers and customers to do what they do best: designers can create without the stress of production projections, while customers join in the process of creating an exclusive product in their size without ever having to search through racks for the right item. The future of retail lies in this model of “crowd commerce,” and Crowdemand is the first fashion e-commerce site to offer it.

Reward-Based Crowdfunding Seminar: Everything You Need for Success! – Presented by the NYC Crowdfunding Meetup Group in New York

24 Mar

Crowdfunding Subject Matter Experts Will Be Covering the “A-to-Zs” of Crowdfunding Strategies Including Important Case Studies, Research Strategies, Buzz Generation Techniques, Shooting Viral Pitch Videos as Well as How to Protect Intellectual Property

By Robert Hoskins

New York, NY – To meet the demand from entrepreneurs, startups, and small businesses, the NYC Crowdfunding Meetup Group will be hosting a special Crowdfunding Seminar on April 1, 2014 at 6:00 pm to 9:00 pm. The event will be held on the 60th floor of the Empire State Building in the 1800 Accountant Office, which is located at 350 5th Avenue, New York, NY 10118.

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Lucy Norris is a British correspondent who is now based in NYC. She freelances at a variety of media outlets including Alleywire, Millennium Magazine, the TV show “On Deck With Lucy”

Alex Feldman, the event organizer, has assembled an excellent team of crowdfunding subject matter experts that will be sharing tips, tricks and strategies on how to research, plan, and launch successful Rewards-based Crowdfunding campaigns. The event will be videotaped by the Reality Crowd TV crew.

Featured Speakers:

  • 6:00 pm – 6:30 pm
    Registration
  • 6:30 pm – 6:40 pm
    Introduction to Reward-Based Crowdfunding Campaigns
    Alex Feldman, CEOCrowdsUnite
  • 6:40 pm – 6:50 pm
    Crowdfunding Case Study: How I raised over $22,000!
    Alicia HansenNYC Salt Founder & Photographer
  • 6:50 pm – 7:00 pm
    How to Research Existing Crowdfunding Projects
    Helen Donnelly, CMO, CrowdFunding4All
  • 7:00 pm – 7:10 pm
    How to Create a Successful Crowdfunding Campaign
    Brian Meece, CEO, RocketHub
  • 7:10 pm – 7:20 pm
    How to Make a Viral Crowdfunding Pitch Video
    Lucy Norris, Managing Editor, AlleyWire
  • 7:20 pm – 7:30 pm
    How to Create Buzz for Crowdfunding Campaigns
    Howard Sherman, President, CrowdFundBuzz
  • 7:40 pm – 8:30 pm
    Crowdfunding Question & Answer Session
  • 8:30 pm – 9:00 pm
    Social Mixer & Business Networking Event

Reservations:
Tickets are $50, but early birds who sign up before Wednesday, March 26th will receive a $20 discount. The event is open to the general public, but seating is limited, so sign up ASAP at: http://www.meetup.com/NYC-CrowdFunding-Networking/events/171128902/.

Media:
Reporters get in free, but need to RSVP prior to the event with Crowdfunding PR Campaigns by sending Press RSVP request in order to enter the Empire State Building and proceed to the 60th floor. Members of the press should email rhoskins@frontpagepr.com for more information.

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Velocity Kick Rolls Out Powerful New Marketing, Social Media Tool for Crowdfunding Platforms

10 Mar

Entrepreneurs, startups, academics and non-profits can use this social media scoring tool/CRM software tools to streamline crowdfunding campaign outreach and improve efforts to collect the first 30% of fundraising

By Robert Hoskins

Velocity Kick is cool a new marketing service that every crowdfunding platform should take a look at.   To date, the team has assimilated a lot of cool marketing tools and has built a pretty advanced back-end.  They are now running their final fundraising campaign on the new Ramen crowdfunding platform to fund the development of its GUI front-end interface. The campaign profile has $75 perks for individual campaign managers as well as $2,000 perks for crowdfunding platforms that will deliver 12-months of service. But you better hurry, their perks are almost all gone!

Velocity Kick's tools significantly reduce the time spent organizing contacts and prioritizing messaging, making it easy to undertake crowdfunding efforts.

Velocity Kick’s tools significantly reduce the time spent organizing contacts and prioritizing messaging, making it easy to undertake crowdfunding efforts.

Velocity Kick is one of the first purpose-built integrated marketing solution for crowdfunding aimed at improving campaign results.  With Velocity Kick, duplicated outreach is reduced and contact lists are sorted into groups, making unique, almost personalized message-targeting easy.  Velocity Kick’s first generation web app/service aggregates contacts from the address books and social networks of team members working on the same project and quickly merges and organizes them for use in campaigns.  Velocity Kick is currently running a $15,000 campaign of its own on the LAUNCH Hackathon winning platform, Ramen.

Now only 15 days in, Velocity Kick has raised $10,837 or 72% of its $15,000 goal, placing it comparatively in the Top 10% of projects successfully raised at Kickstarter, the largest crowdfunding platform in the industry.

Since announcing its own campaign, the company has attracted partners with non-profit organizations, venture capitalists and creatives currently managing campaigns.

“We’re already seeing money stream in from entrepreneurs who have run successful campaigns and their comments are all the same,” said Josh Baylin, the founder of Velocity Kick.  “They all wish they had these tools helping them reduce preparation time significantly.”

Upon completion of its own campaign, Velocity Kick’s planning tools and data-driven strategic outreach assistance will be only a few clicks away for campaign managers across the globe and across multiple platforms. Initially, Velocity Kick will be supporting campaign managers with targeted lists and data-driven campaign strategy insights.

“Our platform is going to be focused on improving the planning and campaign life-cycle of potential backers, news media and key influencers,” said Baylin.  “Already, we’ve got relationships in place with accelerators, crowdfunding platforms and campaign managers alike.”

Right now Velocity Kick is focused on “rewards” campaigns, or those hosted by platforms like Kickstarter, Indiegogo or others.  Ultimately, Velocity Kick believes campaign managers who are passionate about their projects and the vision should be focused on connecting with their core audiences.  And so it’s tool set is designed at improving how quickly campaign managers can find and reach that audience.

“Velocity Kick is crowdfunding made simple,” said Andy Abramson, CEO of Comunicano, the Del Mar, CA based value-creation communications agency. “Being able to automate and properly manage the communications efforts more quickly, means funding gets done faster, leaving more time for developers and entrepreneurs to make a great product.”

Velocity Kick will make its money charging users a fee for more advanced list building and reporting tools.

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Crowdfunding Takes Center Stage at SxSW Event in Austin, Texas beginning March 7, 2014

16 Feb

Crowdfunding Experts Converge at SxSW to Highlight the Significant Advancements in Title II & III SEC Regulations for Entrepreneurs and Startups in the High-Tech, Bio-Tech, Clean-Tech, Real Estate, Film, Music, Non-Profits, Science Research and Healthcare Industries

SXSW Interactive March 7-11 Austin 2014 Crowdfunding Events

SXSW Interactive March 7-11 Austin 2014 Crowdfunding Seminars and Presentations

By Robert Hoskins

Our recommended list of Crowdfunding Presentations to attend during the South by Southwest event in Austin, Texas during the SXSW Interactive session from March 7th through March 11th, 2014.  Click here to register.

The “Real” Crowdfunding Investment

Friday, March 7
12:30PM – 1:30PM

Chris Tyrell and Jessica Randaza will be speaking about the widely anticipated Title III crowdfunding rules that were approved unanimously by the SEC and successfully completely the 90-day public comment period.  Now the entire United States is waiting to see what changes, if any, the SEC will make to the previously approved rules.  The new regulations will add approximately 229 million new unaccredited investors to the pool of potential investors that will soon be able to make investments in startups and existing businesses seeking venture capital in return for an attractive return-on-investment (ROI). Read more…

Ethics & Future of Crowdfunding for Communities

Friday, March 7
12:30PM – 1:30PM

David Neff and Miriam Kagan will cover crowdfunding models that range from self-starting “fund my trip” models to a more established national community foundation-led model that raised over $20 million in one day. Next they will cover crowdfunding industry growth, and the ethical questions that have surrounded old school “fundraising” by non-profits for many years.  How much money actually goes to the beneficiaries and where does the rest end up?   Session participants will led through an exercise that will allow the group to see the necessary requirements to build a thorough Crowdfunding Bill of Rights. Read more…

Make It Rain: The New Healthcare Funding Landscape

Friday, March 7
5:00PM – 6:00PM

Digital Health is a growing market for crowdfunding dollars, with relatively few prolific angel and venture investors, entrepreneurs are getting creative about ways to find alternative venture capital. This healthcare crowdfunding presentation will examine the funding options available for various healthcare entrepreneurs at any stage. Read more…

The Original Gangsters of Crowdfunding

Saturday, March 8
12:30PM – 1:30PM

This panel discussion will feature four social good crowdfunding platforms that are focused on donation-based crowdfunding missions to improve the world for social good.  These platforms allow the privileged to make tax deductible donations to those who are not lucky enough to have nutritious food, clean water, bathrooms with flushing toilets or weatherproofed housing.  It will humble you to learn what conditions many third world country people actually live with little hope for help from the outside world.  With your help, these organizations can help you help them change the lives of many and get a tax deduction for helping. Whether you attend this panel discussion or not, please make at $25 donation to one or all four of the organizations. Read more…

The Indie Science Revolution

Saturday, March 8
3:30PM – 4:30PM

An increasing number of brave researchers are venturing out from the ivory towers of academia to pursue their own independent research. This new culture of indie science attracts investigators with the freedom to develop their ideas without the confines of politics and bureaucracy often found in academic departments.  Read more…

DIY PR for Crowdfunded / Kickstarter Projects

Sunday, March 9
11:00AM – 1:30PM

This two and a half hour long workshop, designed for DIY crowdfunders, will go over some PR best practices, strategies and tactics on how to create interest for crowdfunded projects based on conversations with individuals who’ve run successful Kickstarter campaigns and their interaction with reporters. It will cover planning & strategy, timing, pitch writing, story angles, social media, approaching reporters, how to avoid “dead zone” during a campaign, and more. Read more…

Crowdfunding Global Entrepreneurship

Sunday, March 9
11:00AM – 12:00PM

Jason Best will address the outstanding opportunity for Crowdfunding that exists in emerging markets that have been cut off from international venture capital markets.  He will examine how giving third world countries access to billions of dollars of capital has the ability to challenge the United States’ ability to stay competitive in the global market place. Read more…

FutureHood: Crowdfunding Innovators in Real Estate

Sunday, March 9
5:00PM – 6:00PM

Neil Dipaola will focus on how risk capital has brought about significant change to the high technology industry for more than a generation. He will differentiate the opportunities that exist outside of the risky young 20-something millenials’ visionary gadgets. Even though high-tech gadgets generate many front page news stories, Neil will encourage attendees to take a close look at the real estate industry, which is much more established and offers more traditional and proven investment opportunities. Read more…

The New Era of Investor Relations

Monday, March 10
11:00AM – 12:00PM

  • Douglas Ellenoff, Partner & Owner, Ellenoff Grossman & Schole LLP
  • Judd Hollas, CEO, EquityNet LLC
  • Judy Robinett, Angel Investor & VC Board Member

In 2013, the ban on general solicitation of accredited investors was lifted, causing the largest change to securities laws in decades. While everyone from startups to hedge funds will enjoy new liberties to begin marketing equity investment deals through advertising, marketing and PR campaigns, it’s critical that the new rules are followed to the letter in order to eliminate the chance for an exemption rescission. Read more…

Viral Crowdfunding: Story, Team & Gamification

Monday, March 10
12:45PM – 1:00PM

Matthew Bishop will address harnessing viral marketing to achieve a successful crowdfunding campaign. He asks, “So you want to raise money online and go viral?” Mr. Bishop’s SxSW crowdfunding presentation will help nonprofits, artists, and entrepreneurs learn how to create crowdfunding a project.  His subject matters will include how a tell a  story, manage a team and leverage game playing lessons that will help develop a viral buzz that may make or break the success fundraising campaigns. Read more….

How Crowdfunding Killed Hollywood

Tuesday, March 11
9:30AM – 10:30AM

Adam Carolla and Bill Zanker provide in inside look at how crowdfunding platforms like FundAnything are turning Hollywood upside down by completely changing the way movies are financed and produced. Like many entrepreneurs in Hollywood, Adam decided to circumvent the system by teaming up with Bill Zanker’s FundAnything and ended up raising $1.5 million that allowed him to create one the most downloaded podcast series in history.  Attendees will learn from Adam’s personal insights on how to use the right rewards to achieve the best results and why taping into your own crowd of social media contacts can deliver serious dividends. Read more…

Crowdfunding Real Change for Girls & Women

Tuesday, March 11
11:00AM – 12:00PM

Maz Kessler’s presentation will focus building a world of equality for all girls and women. Due to the fact that less than 7% of fundraising donations go to girls and women’s causes combined with the alarming news that one-in-four of women organizations that work on these issues are in danger of closing, Catapult.com was founded to keep the funding rolling in.

The group’s mission is to work on the battle front to fight for the rights and the respect for girls and women around the world. And to date, Catapult has achieved incredible results by raising millions of dollars through its nonprofit partners, which are growing rapidly throughout the world. Read more…

Funded in Austin

Tuesday, March 11
12:30PM – 1:30PM

Funded in Austin features Founder/CEO’s of three technology startups who have pursued and secured investment in their entrepreneurial ventures – one from crowdfunding, one from angel funding, and one from venture capital – totaling more than $302 million in funding. Read more…

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