Tag Archives: Pa

Philadelphia Businesses Harness Marketing Power of Donation-based Crowdfunding Campaigns to Support Local Charities

27 Feb

Giving back to the community by donating perks for local charities is a win-win community outreach program for Philadelphia crowdfunding campaigns

By Robert Hoskins

Based in Philadelphia, PA, a local start-up social enterprise that helps nonprofits and other causes raise money online, announced it has recruited more than 40 businesses to participate in the GiveToBenefit Merchant Partner program.  

GivetoBenefit Donation-Based Crowdfunding Perks

GivetoBenefit Donation-Based Crowdfunding Perks

The program – which is the first of its kind in the crowdfunding category – involves businesses agreeing to provide incentives to organizations who spend the money they raise on GiveToBenefit.com on their products and services.  This is the type of program that should be rolled out in every big city in America to promote social causes.

How the GiveToBenefit Merchant Partner program works:

  1. A merchant creates a free listing on GiveToBenefit.com and agrees to provide special offers to a nonprofit or other cause-related organization who selects them as their provider.
  2. A nonprofit or other cause-related organization launches a fund drive on GiveToBenefit.com.
  3. The nonprofit pre-selects a local merchant where the money raised will be spent.
  4. GiveToBenefit releases 100% of the funds raised (the nonprofit pays no fees, unlike on other crowdfunding sites) – to the merchant after the campaign ends.
  5. The merchant and the nonprofit complete the transaction.

“By elevating the role of the merchant, we are evolving the crowdfunding model for the better,” says GiveToBenefit CEO Daniel M. Sossaman, II. “With GiveToBenefit.com, everybody wins: Local merchants generate new sales and brand awareness; cause-related organizations receive more in goods and services for every dollar they raise; and GiveToBenefit is compensated for facilitating the exchange.”

“By automatically generating leads and potential sales for us, GiveToBenefit is like having another marketing or sales resource on my staff,” says Dave Matthias, president of Penn Photomounts in Aston, Pa. “But beyond the clear business value that the GiveToBenefit Merchant Partner program represents, I really like how this program makes it easy for my company to do something good for my community.”

With plans to expand nationwide, the GiveToBenefit Merchant Partner program currently features local businesses in categories ranging from musical instruments and photographic equipment to office supplies and garden tools.

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GiveToBenefit Partners with Avenida Restaurant to Raise Money for the Margaret E. Moul Home with Crowdfunding

1 Apr

By Robert Hoskins

GiveToBenefit, Inc., a donation-based crowdfunding platform in Penn Valley, Pa., announced a fundraising partnership to help Avenida, a popular Latin American restaurant located at 7402 Germantown Avenue in Mount Airy, Pa., raise funds by matching all donations collected at the restaurant through April 2013 to help purchase a Watermark water filtration system for the Margaret E. Moul home for people with neuromuscular disabilities in York, Pa.

Social Crowdfunding Site GiveToBenefit Helps Non-profits Conduct Fundraising Campaigns

Social Crowdfunding Site GiveToBenefit Helps Non-profits Conduct Fundraising Campaigns

The Avenida fund drive supplements the crowdfunding campaign already underway at GiveToBenefit.com. “Our partnership with Avenida will boost our efforts to bring fresh water to the staff and residents at the Margaret E. Moul Home,” says Daniel M. Sossaman, II, chief executive officer of GiveToBenefit. “By activating donors at a community level, we will be giving this fund drive a new way to succeed.”

“Avenida is excited to support the Margaret E. Moul Home with this fundraiser,” says Kim Katz-Alvarez, co-owner of the award-winning restaurant with her husband Edgar Alvarez. “As a family-owned and -operated business, we believe in giving back to the community and this opportunity that GiveToBenefit has brought to us really helps us express one of our core values in a creative and meaningful way.”

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