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Tag Archives: Melanie James

Crowd Outlet Opens Online Shopping Mall for Shoppers Who Missed Initial Crowdfunding Campaign Perks

7 Apr

By Robert Hoskins

Anyone who has successfully crowdfunded a product on websites like Kickstarter and Indiegogo now has a new tool to help ensure continued success beyond the initial funding campaign. Crowd Outlet’s new post-crowdfunding marketplace seeks to connect innovative inventors with consumers who are anxious for unique and groundbreaking products.

New Crowdfunding Shopping Mall Marketplace Helps Crowdfunded Products Achieve Continued Success

New Crowdfunding Shopping Mall Marketplace Helps Crowdfunded Products Achieve Continued Success

“Far too often, innovative crowdfunded products fall flat after the initial funding due to lack of continued support or exposure. We want to keep these products in the spotlight and give them a chance for success among consumers who may have missed the initial campaign. Our goal is to make the entire process simple, reliable, and rewarding,” said Crowd Outlet President, Chris James.

Whether manufacturing products long-term or just selling the remaining inventory from a small production run, approved vendors can gain renewed exposure for their products by listing them for sale on Crowd Outlet. Crowd Outlet has launched with 40 products funded on Kickstarter and Fundable, but accepts products funded through all current and future crowdfunding platforms. Crowd Outlet is quickly growing, with new products being added daily.

Crowd Outlet will be integrated with the popular crowdfunding analytics site, Kicktraq, which will provide a link on each project page to either purchase the product or request it for sale on Crowd Outlet. Reviews, product highlights and a customer newsletter, among other tools, will also be employed to gain exposure for products initially. According to Melanie James, Crowd Outlet Vice President, “We know what a challenge it is to get the word out about a product—and how vital. It’s our goal to help project owners build their post-crowdfunding success by increasing awareness of their products and creating an effective sales platform.”

Crowd Outlet is a Tucson-based startup founded by Chris and Melanie James, a dynamic husband and wife entrepreneurial team. Together, they have completed three successful Kickstarter campaigns and achieved success in product development, publication, marketing, website design, and e-commerce.

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