Tag Archives: Invention

As Seen on TV Launches White Label Crowdfunding Platform to Connect Inventors with Consumers

24 Jun

Soon customers can support new crowdfunding  products As Seen on TV in the areas of household, kitchen, outdoor, health &  beauty, fitness, clothing, electronics, toys, novelty, pets, DVDs, and food

By Robert Hoskins

As Seen On TV, Inc. (OTCQB: ASTV) announced that it will partner with white-label crowdfunding software provider Launcht, Inc. for a first of its kind platform that will let inventors connect with consumers who then vote to support products with their pocketbooks. Inventions that are successful through the As Seen on TV crowdfunding platform will be sold through various distribution channels, including the official online destination for As Seen On TV products — AsSeenOnTV.com — which reaches a global audience.

As Seen  on TV Crowdfunding Platform

As Seen on TV Crowdfunding Platform

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products. Inventors will upload video, images, design specifications, and marketing strategies to convince consumers of their good ideas. Consumers review and comment on inventor ideas, and can become the first to own the best new products through pre-purchases on the As Seen On TV crowdfunding platform.

“We’re giving the public access into the early stages of the invention process that until now has only happened behind closed doors,” said Kevin Harrington, Chairman and Founder of As Seen On TV. “And for inventors, it’s a smarter way to find out if there’s a market for your product – you use crowdfunding pre-sales to gather feedback and determine worthiness.”

“This is a significant opportunity for our company and a terrific way to interact with consumers worldwide,” said Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We will use the feedback and consumer response to influence the product design and distribution channels we select. Of course, we’ll still search for inventions through our traditional methods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products.”

“We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software,” remarked Freeman White, CEO of Launcht. “Our mission is to democratize access to the market, and it’s time to bring the selection and funding of great ideas out from behind closed doors.”

As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility.

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Zivix Launches Indiegogo Music Crowdfunding Campaign for JamStik, which Won a Popular Science 2013 Invention Awards

29 Apr

By Robert Hoskins

Zivix, LLC announced it has partnered with Indiegogo to launch a crowdfunding campaign for its  popular JamStik, a portable, easy-to-use guitar-like instrument for iOS. Recently named a winner of the Popular Science 2013 Invention Awards, the JamStik enables a new dimension for learning, experiencing music and giving both novice and experienced players access to hundreds of existing midi-based applications. Over a span of 40 days, the campaign aims to raise $100,000, which will go toward prototypes, tooling, manufacturing set-up and consumer experience enhancements.

JamStik enables a new dimension for learning, experiencing music and giving both novice and experienced players access to hundreds of existing midi-based applications

JamStik enables a new dimension for learning, experiencing music and giving both novice and experienced players access to hundreds of existing midi-based applications

Making its debut in Las Vegas at the 2013 Consumer Electronics Show (CES) in January, Zivix demonstrated for attendees how JamStik bridges music with mobile technology to provide consumers with a real-time, life-like guitar experience on the go. The easy-to-use instrument transforms your mobile device into a guitar speaker and musical interface with real strings and frets that users can pluck and play while experiencing the real “feel” of a traditional guitar. Based on the company’s multi-patented IR fingertip-sensing technology, JamStik delivers an authentic guitar experience in a mobile-friendly style and with mobile-friendly connectivity.

IR Fingertip-sensing Technology at Heart of JamStik

Zivix’s proprietary, multi-patented (more than 90 claims), optical fingertip-sensing technology, which makes guitars compatible with the digital world, is at the heart of JamStik. This technology is unique in being able to precisely locate the position of the user’s fingers even before they touch the strings. High-speed scanning of all finger positions ensures there is virtually no latency. Since JamStik is a digital instrument, users do not have to tune it, which makes it easy for beginners. When they are ready, users can transfer the skills they learn on JamStik to a guitar.

JamStik Complemented by Bundled Apps, MIDI Apps

Zivix has developed a suite of bundled apps that broaden the appeal and depth of JamStik:

  • JamTutor is a truly interactive system that teaches entry-level guitar. Users can actually see where their fingers are on JamStik’s frets, get instant feedback, and learn at their own pace.
  • Using a variety of interactive game-like activities within JamTutor lets users learn and play songs in fun, engaging and rewarding way.
  • JamMix is a hybrid experience that combines guitar and DJ elements for instant action for both beginners and advanced players. JamMix enables players to mix loops, sounds and instruments on the fly to explore and create original music.

Over the past couple of years, crowdfunding has emerged as an alternative to the traditional Venture Capital or Angel investment route for start-up companies or products looking for funding. Launched as a collective public effort to fund companies and products, individuals have the ability to invest money in a product or cause based on tiered investments. In most cases each investment tier is accompanied by a return for the investor with the reward being early product access, mention as an investor in the campaign product campaign, or the ability to show support at an early stage for a new and exciting idea. Indiegogo, an international crowdfunding site and crowdfunding partner of JamStik, is headquartered in San Francisco, Calif., and has hosted over 100,000 funding campaigns in the music, charity, small business and film space.

The Zivix team, located in Minneapolis, Minnesota, needs funding to get the JamStik in the hands of guitar players, both expert and novice, throughout the United States. For contributing to this Indiegogo campaign, Zivix is offering various rewards in appreciation. Everyone who donates $25 will have their name creatively displayed on the Founder’s Page at JamStik.com, which will be incorporated into the JamStik Founder’s Poster design, as well as exclusive progress updates and a JamStik-backer T-shirt.

Those who donate $50 to the campaign will additionally receive a $35 discount coupon towards their future purchase of a JamStik. Other rewards include owning the JamStik prior to in-store and online availability, an option for an exclusive numbered version of the JamStik, receiving developer credit and being personally invited to attend Zivix’s official JamStik release party as a VIP.

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