Tag Archives: indiegogo

Front Page PR Seeks Startups at Texas Incubators Accelerators that Would Like to Try a New Method of Raising Seed Investment Capital via Texas Equity Crowdfunding Sites

23 Feb

Equity crowdfunding campaigns have the ability to help entrepreneurs raise enough seed capital to pay for a co-working space and put together marketing and business development plans to gain market traction

By Robert Hoskins

Austin, Texas – Front Page PR, in tandem with the Texas Crowdfunding Network, is now offering entrepreneurs, startups and businesses in Texas the opportunity to learn how to use top Texas crowdfunding sites to raise enough seed investment capital to get their companies up and running. Anyone interested in a free 30-minute crowdfunding consulting session to learn more about crowdfunding should call Robert Hoskins at (512) 627-6622 or send a tweet to @Crowdfunding_PR.

Front Page PR Helps Startups and Small  Businesses  Plan Successful Texas Equity Crowdfunding Campaigns

Front Page PR Helps Startups and Small Businesses Plan Successful Texas Equity Crowdfunding Campaigns

“Various Texas incubators and accelerators offer attractive deals that promise to provide $50,000 of matching funds and another $50,000 from venture capital partners for any company as long as they can bring their own $50,000 to the table,” said Robert Hoskins, the Texas Crowdfunding Network’s Executive Director. “The problem is that most startups are bootstrapping their companies and do not have enough money to qualify for these types of expensive cash-up-front accelerator programs.”

“Even though incubators/accelerators have the best intentions of helping startups,” Hoskins added. “There are simply too many startups and not enough seed investment capital to go around. According to a leading Austin Accelerator Research Report even the top Texas accelerators rarely invest more than a total of $150,000 per year in startups. At $50k per deal that means only enough funding for three companies per year.”

Recognizing this widespread problem, the Texas State Securities Board created a new source of alternative financing calledEquity Crowdfundingthat provides businesses, including Texas incubators and accelerators, with a new way to raise enough seed investment capital to fund more companies, create more jobs and stimulate more economic development in Texas.

Equity crowdfunding sites now allow businesses to build an online business pitch called a “crowdfunding profile,” which can be viewed by prospective investors 24-hours-a-day, 7-days-a-week. Investors that like deals they find can purchase equity shares via online Texas crowdfunding sites in a similar manner to how Kickstarter and IndieGoGo or ecommerce sites work.

It is completely free to build a crowdfunding profile. And spending as little as $5,000 to $20,000 to produce the necessary pitch deck/video, disclosure documentation and targeted marketing campaigns to drive investors to crowdfunding profiles makes it possible for any Texas business raise up to $1,000,000 of seed investment capital per year.

Every adult in Texas can now invest up to $5,000 per year in equity investment deals they like. At $5,000 each, a small business only needs 200 investors to raise up to $1 million per year. Marketing campaigns with an average 3% response rate have the potential to drive up to 600,000 Texas investors to a company’s crowdfunding profile. And then, it only takes a very small conversion rate of those investors investing anywhere from $500 to $5,000 each to reach the desired crowdfunding goal.

When trying to raise seed capital most angel investors like to see some sort of traction in the marketplace. Smart companies will only try to raise enough money to deliver a finished product/service that can be sold as well as some marketing programs to begin customer acquisition.

After a successful first round, companies that spend their money wisely and build a solid customer base will be able to raise larger secondary and tertiary rounds as they gain momentum in the marketplace.

“Raising multiple rounds of funding to stair step their way into a successful business model is a good strategy to develop a loyal base of customers and crowdfunding investors,” Hoskins commented. “It is also a great way catch the eye of angel investors and venture capitalists who will be watching Texas Crowdfunding sites for rising stars that are still at an early stage, but growing quickly.”

Front Page PR has a 25-year track record of helping small startups launch their businesses and begin rolling out their products and services to local, regional, national and global markets. Using integrated marketing campaigns that harness the power of targeted content marketing, email marketing, PR and social media, Front Page PR can help any small business build a loyal customer base and begin preparing for a successful equity crowdfunding campaign. Front Page PR offers up to a 50% discount on various marketing services for qualified members of Texas-based co-working spaces, incubators and accelerator programs.

If your business would like to learn more about the Texas Equity Crowdfunding industry, please join our free Texas Crowdfunding Network Meetup Group or visit our Texas Equity Crowdfunding Blog to read more about how to setup a Texas Crowdfunding Portal or Issue a Texas Equity Crowdfunding Offering. We can also help setup Equity Crowdfunding Community Outreach Programs and Crowdfunding Training Programs to educate members of chambers of commerce, SBDC offices, economic development councils and large business associations on how to capitalize on equity crowdfunding to fund startups that need access to seed investment capital. 

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
@Crowdfunding_PR
www.linkedin.com/in/roberthoskins

GoldStar Trust Unveils CrowdPay.com Texas Crowdfunding Escrow and Payment Service APIs for Texas Crowdfunding Portals (TCPs) to Meet Texas State Securities Board Filing Requirements

16 Feb

GoldStar Trust  made the announcement to a packed auditorium at the Round Rock Texas State University full of crowdfunding advocates seeking to raise up to $1 million per year for new startups

By Robert Hoskins

Amarillo, Texas – The new equity crowdfunding rules from the Texas State Securities Board (TSSB) allow online ecommerce sites, also known as Texas crowdfunding portals, to market private placement memorandums (PPMs) from entrepreneurs, startups and existing businesses seeking funds to expand their operations throughout Texas. Instead of raising large sums of cash from a few Angel Investors or Venture Capitalists, any Texas-based business can now raise money utilizing a Texas crowdfunding site to market and sell equity shares to more than 20 million non-accredited Texas investors who are Texas residents.

CrowdPay by GoldStar Trust Company is the only Texas Bank Equity Crowdfunding Escrow Account Service

CrowdPay.com by GoldStar Trust Company is the only Texas Bank Equity Crowdfunding Escrow Account Service

For the first time in 80 years, any Texan 18 years or older can now invest up to $5,000 in multiple companies per year. This means any Texas-based business can now raise up to $1 million per year from hundreds to millions of Texas hobby investors and/or micro venture capitalists as well as traditional accredited investors nationwide.

For example, high-technology companies selling leading-edge wearable gadgets, smart phone apps, video games, social media management, or smart cooking appliances that set a minimum price of $500 per share can sell up to 2,000 private equity shares for a small percentage of the company’s ownership to raise $1 million of startup venture capital.

Unlike well-known, rewards-based crowdfunding sites such as GoFundMe, IndieGoGo or Kickstarter, where Crowdfunders are raising money over long 30-, 45- or 60-day campaigns, equity crowdfunding sites will be able to raise large amounts of money in a matter of hours via email blasts directing investors to online investment profiles.

“When an equity crowdfunding PPM is posted, every investor signed up on the crowdfunding portal via CrowdPay’s automated Application Programming Interface (API) will be able to fund an investment account and invest in the offering,” said Josh Duckworth, GoldStar Trust’s Director of Marketing.  “Similar to the way shares are sold during an Initial Public Offering (IPO), CrowdPay will allow investors to buy online with an electronic transfer or self-directed IRA. This requires a massive amount of processing power, stringent security and the ability to fulfill hundreds, even thousands of financial transactions automatically, which is why we branded it CrowdPay.”

Shifting the power from exclusive groups of Angel Investors and Venture Capitalists that refuse about 95% of the deals they are pitched, equity crowdfunding sites allow Issuers to market their PPMs directly to a potential audience of 20 million investors who can search equity crowdfunding sites or set automated email alerts by subject matter, product category or vertical business segment. Investors, however, must be registered with one or more of the top Texas crowdfunding sites in order to participate and to receive the confidential financial details and disclosure information associated with each PPM deal.

Any Texas-based business can open an equity crowdfunding portal by filing a Texas Crowdfunding Portal application form with the TSSB. Colleges, universities, incubators, accelerators, SBDC, chambers of commerce, magazines, industry trade associations, franchises, solar energy farms, co-operatives or any other large business organization with thousands of members who want to invest in startups and businesses as a crowd to create economic development and stimulate jobs is/are a good candidate to open an online Texas crowdfunding portal.

To setup a crowdfunding portal in Houston, the Woodlands, Sugarland, Dallas, Plano, Richardson, Irving, Fort Worth, Arlington, Hurst, Euless, Bedford, San Antonio, San Marcos, Austin, Round Rock, McAllen, Edinburg, Mission, El Paso, Killeen, Temple, Corpus Christi, Brownsville, Harlingen, Beaumont, Port Arthur, Lubbock, Laredo, Amarillo, Waco, College Station, Bryan, Longview, Tyler, Abilene, Wichita Falls, Midland, Odessa, Sherman, Dennison, San Angelo, Victoria, Texarkana and any other city in Texas, please call CrowdPay at (800) 486-6888.

CrowdPay supports equity crowdfunding portals for accredited investors nationwide and Texas intrastate crowdfunding portals that will open up crowdfunding to unaccredited investors. The system works behind the scenes via an API to open and fund investor accounts as part of the required escrow process; dividend and interest payments will also be paid to these investor accounts when applicable. CrowdPay.com is a site for portals and developers that details the specific crowdfunding process and provides in-depth API documentation. Please click here to check out CrowdPay’s API.

GoldStar Trust is one of the nation’s leading Self-Directed IRA custodians with over twenty years of experience and is the first bank in Texas to provide a working escrow solution approved by the Texas State Security Board for crowdfunding. GoldStar offers unique retirement solutions that allow investors to diversify their IRA portfolio with precious metals and other alternative investments such as equity crowdfunding. GoldStar serves as a paying agent and trustee for issuers of church bonds and municipal bonds in 38 states and serves as a custodian for more than 37,000 IRA accounts with total assets of more than $1.9 billion (as of March 31, 2014). Click here to setup a GoldStar Trust crowdfunding account.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR

Teachers Funnel Money to IndieGoGo Crowdfunding Campaign to Teach Kids How to Play Music on Global Basis

8 Dec

The Apollo-M Music Library by LearntoPlayMusic.com Harnesses 300 Million Musicians to Rocket Past 35% of Its Goal in the First Three Days of Its Music Crowdfunding Campaign

By Robert Hoskins

Los Angeles, CA – The Apollo Music Platform (Apollo-M) is the latest innovation from world-leading music education publisher, LearnToPlayMusic.com, and is raising a significant amount on money on IndieGoGo from musicians worldwide. Like Spotify for downloading digital songs or Netflix for downloading to digital movies, Apollo-M gives the 300+ million musicians and music teachers worldwide unlimited access to a massive library of digital music lessons that cover all major types of popular musical instruments, genres, styles and age-groups in an easy-to-use app that can be downloaded for only $4.95.

LearnToPlayMusic's Free Ebook and New Digital Music Teaching Platform

LearnToPlayMusic’s Free Ebook and New Digital Music for Music Teachers that Help Kids Learn How to Play Music

The Apollo-M crowdfunding campaign launched with a goal of raising $100,000 and building invaluable music community support. The response has been remarkable with the campaign exceeding expectations, achieving ‘35% funded’ in just 3 days.

“The appeal of Apollo-M is in having everything that a beginner or professional musician needs to pursue their music dreams, or a music teacher needs to teach their students, in one affordable place,” said Gary Turner, CEO of LearnToPlayMusic.com. “It’s like Netflix for the world of musicians. Instead of paying $25 for one lesson book, anyone can subscribe for just $4.95 per month (free if you’re a teacher), and get unlimited access to the best lessons, eBooks, videos, podcasts, web TV shows, digital sheet music and digital tools for learning and playing music.”

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M works on any smart phone, tablet, or home computer and can be used online and offline. Users can play along with 3D game-like music instrument animations and get interactive feedback on how well they have played, and a digital toolkit offers band backing tracks, recording and mixing, tuner, and chord and scale finder functions.

“There really is no other app or website that comes close to matching Apollo-M’s features and value,” said Turner.

“The platform is also a great opportunity for music teachers,” added Turner. “We’re offering free subscriptions to professionals who use the platform as a teaching tool, or distribute their original music lesson content through Apollo-M’s ‘Pay-per-view Revenue Program.'”

“Apollo-M really is the next evolution in music learning,” Turner added. “Our crowdfunding campaign allows everyone to be directly involved in Apollo-M’s continuing development and we’re offering some cool, exclusive perks to supporters of the platform.”

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Over the Past 35 Years, LearnToPlayMusic.com has Transformed the Music Lesson Industry Three Times, Generated More Than 25+ Million Book & Video Sales and is about to Launch the Next Spotify / Oyster Music Content Platform

8 Sep

Created for Musicians by Musicians, @LTPMusic has been pioneering the way people learn to play music utilizing printed music books, videos, CDs & DVDs, eBooks & WebTV shows and soon will be launching a brand new type of digital music teaching platform

By Robert Hoskins

Los Angeles, California – For a company that has defied convention by flying under the radar for most of its life, www.LearnToPlayMusic.com (originally called, Koala Music Publications) has a lot of reasons to celebrate on its 35th birthday. The company has just launched a new ecommerce website and wrapped up production on the first season of its acclaimed WebTV series, Music Space. Soon it will be unveiling a new state-of-the-art digital music lesson content platform that will provide the next game-changing evolution of the music learning industry for up and coming musicians.

As rock-n-roll musicians from the same music scene as AC/DC, playing on bills supporting INXS and other iconic Australian rock bands, Gary Turner and Brenton White found their passion in teaching people how to play music. Frustrated at the lack of music training materials for the contemporary guitarist, the duo sensed a huge business opportunity. In 1979 they drew up a business plan on a napkin and soon thereafter founded Koala Music Productions in Adelaide, Australia (click here to read the rest of the story).

LearnToPlayMusic's Free Ebook and New Digital Music Teaching Platform

LearnToPlayMusic’s Free Ebook and New Digital Music Teaching Platform

“When we first started, if you were a kid who really wanted to learn how to play the guitar, or the piano, or the violin, you had two options; you took lessons with a teacher or you bought a music lesson book from the local music store and taught yourself,” said Gary Turner, LearnToPlayMusic.com’s CEO. “In today’s world, kids are armed with laptops, tablets, and smartphones and now social media and digital content sharing networks are the focal point of their lives and are used 24×7 to keep in touch with friends and family. To tap into this new lifestyle, we realized that once again that we needed to transform our business. In 2009, we started this journey by digitizing over 35-years worth of music lessons, music books and an entire library of analog instructional music videos.”

“We have been tracking the success of subscription-based digital music, eBook and movie downloading services and platforms such as Amazon Prime, Oyster, Netflix, and Spotify. These media companies have been very successful at transforming the way they interact with and sell content and new services to customers,” Turner continued. “We think the music learning industry is going to be very impressed when we unveil our new leading-edge digital music platform, which will make it much easier for aspiring musicians, their parents and music teachers, music schools and music stores to get involved and share the wealth from the booming digital music industry.”

Turner added that, “Soon we will be launching an Indiegogo crowdfunding campaign that will allow musicians and anyone in the music teaching industry to get involved in building our platform. We will be offering some really cool perks to support and fund the project and give everyone that contributes a small piece of the action.”

To receive more information on LearnToPlayMusic.com’s new Digital Media Platform please register at www.learntoplaymusic.com/freemium or contact Gary Turner at gat@learntoplaymusic.com.

A full press kit is available at www.learntoplaymusic.com/press-room.

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Arc Angel Seeks Dealers, Ecommerce Sites, Franchises, Resellers, and Manufacturer’s Representatives to Pre-Sell Stun Canes, Pet Defenders and Tactical Stun Devices (TSD)

8 Sep

@ArcAngelStunGun prepares to place its first large-scale manufacturing run and would like to pass along big discounts and savings to dealers and wholesalers who help achieve higher-volumes and lower prices

By Robert Hoskins

Los Angeles, CA – After receiving strong customer demand for its Stun Canes, Big Sticks and Pet Defenders, Arc Angel (www.aastuncane.com) is now building out its sales and distribution channel network and plans to place its first large manufacturing production run earlier than expected. To secure better pricing for its distribution partners, Arc Angel is now offering up to 50% discounts for a limited time to retailers/dealers, resellers and distributors who are willing to place orders now to help increase Arc Angel’s volume for its first large manufacturing production run. Larger order quantities will achieve better volume production discounts and provide more margin for Arc Angel’s channel partners.

Arc Angel Stun Canes, Stun Sticks and  Tactical Stun Guns offer a Non-Lethal Self Defense Weapon for Consumers and Law Enforcement Agencies

Arc Angel Stun Canes, Stun Sticks and Tactical Stun Guns offer a Non-Lethal Self Defense Weapon for Consumers and Law Enforcement Agencies

“Arc Angel Stun Canes and Pet Defenders are manufactured with rugged, industrial-strength, aircraft aluminum form factors, long-lasting NiMh batteries and are manufactured to compete directly against the Taser Stun Gun as an affordable, non-lethal force option for law enforcement agencies,” said Glenn Willey, Arc Angel’s CEO. “Our products are built to last with intense daily use, not just by consumers, but by large professional security forces with brute strength requirements.”

“Right now Stun Canes, Big Sticks and Pet Defenders are marketed to consumers seeking self-protection options,” Willey continued. “But soon Arc Angel will be introducing a new line of Tactical Stun Devices (TSDs) that will target police, military, emergency first defenders, federal government, homeland security and other types of tactical security/law enforcement agencies that will benefit from using non-lethal force as an alternative to loaded firearms in order to avoid wrongful death lawsuits like the Darren Wilson/Michael Brown ordeal in Ferguson, Missouri when possible.”

If Darren Wilson had been carry a Tactical Stun Gun instead of a gun, Michael Brown might still be alive.

All channel partners that sign up to participate in Arc Angel Channel Marketing Program will receive a special preview briefing on the new TSD product line after signing a NDA. They also will be allowed to participate in bringing this product to market in an upcoming Indiegogo crowdfunding campaign, which will be supported by a nationwide advertising, PR and social media cooperative marketing campaign.

Tactical Stun Gun Channel Marketing Partners Wanted:

  • Self Defense Ecommerce Sites – Arc Angel seeks eCommerce centers, online stores and blogs that sell self defense stun guns, Tasers, tactical weapons, police gear and/or uniforms to resell its products.
  • Tactical Gear Retailers, Gun Dealers, Stores – Arc Angel seeks retailers and dealers that sell stun guns, Tasers, tactical weapons, law enforcement gear and/or uniforms to stock its tactical stun gun and self defense products.
  • Non-Lethal Self Defense Franchises – Arc Angel seeks franchisors/franchisees that would like to add Arc Angel’s Stun Canes, Pet Defenders and Tactical Stun Devices to their franchise’s self-defense product portfolio.
  • Stun Gun Resellers, Distributors, Wholesalers – Arc Angel seeks resellers, and distributors that sell stun guns, Tasers, tactical weapons, police gear and/or uniforms that would like resell and distribute Arc Angel’s Stun Canes, Big Sticks, Pet Defenders and Tactical Stun Devices.
  • Self Protection Manufacturer’s Representatives – Arc Angel seeks manufacturer reps that sell complementary law enforcement, military tactical gear and self-protection product lines into big box retailers and would like to add Arc Angel Tactical Stun Device (TSD) products to their non-lethal, self-protection and law enforcement portfolios.

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New Crowdfunding Research Firm Wants to Shine Light on Best Practices for Shooting the Perfect Indiegogo/Kickstarter Crowdfunding Pitch Video

14 Aug

In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study, the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising

 By Robert Hoskins

Sydney Australia – What type of pitch video helps crowdfunding campaigns achieve success or lead to their failure? That’s what the folks at DigitalMindWorx want to research and document.  In their new research study, Understanding the Effectiveness of the Pitch Video:  A Crowdfunding Research Study,  the team plans to measure the effectiveness of crowdfunding pitch videos and their impact on online fundraising. Conducted by Jess Milne, a Masters student at the Australian Film Television and Radio School in Sydney, the upcoming research study will use an online survey to collect quantitative data that will help inform future creators on how to how to make a compelling pitch video based on past Kickstarter and Indiegogo success/failure rates.

Understanding the effectiveness of the pitch video:  A Crowdfunding Research Study

Understanding the effectiveness of the pitch video: A Crowdfunding Research Study

“There is very little research in the crowdfunding arena,” said Jess Milne Masters, a film student. “The pitch video is the most persuasive tool available to crowdfunders I think more research insights are required to help crowdfunders make better and more effective videos.”

According to some sources,  such as the Indiegogo Playbook, including a video with a crowdfunding campaign to demo the product and explain the project can increase fundraising by 115%.

Kickstarter, another popular crowdfunding platform, reported that campaigns with a pitch video succeed at a much higher rate than others (50% vs 30%).

Last, but not least, MWPDigitaMmedia, a professional video production company, reports that projects that have a good crowdfunding pitch video are 85% more likely to achieve their fundraising goal.

“The aim of our research is to relate how the pitch video in a crowdfunding campaign can incite affective and emotional responses in the viewer and ultimately influence the decision to pledge to the campaign,” Masters continued.

With an estimated 49,000 launched projects in 2013 on Kickstarter alone, this research has the opportunity to make a big impact for entrepreneurs and creative types. After data has been collected the unbiased conclusions will be released in a guidebook for filmmakers and other individuals who want to lean how to create a compelling crowdfunding pitch video.

As an incentive all participants of the study will have the chance to win a 200 iTunes voucher after completing the research survey. Click here to participate in the Crowdfunding Pitch Video Research Study, which will be open to all participants until October 1, 2014.

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IgnitionDeck Acquires Crowdfunding Assets Fundify and CrowdPress to Power Star Citizen-Class Fundraising Campaigns on WordPress

14 Jul

The growing software developer has embarked on a strategy to buy up  and integrate the world’s most powerful crowdfunding tools on the WordPress platform in order to build best-of-breed fundraising platforms

 By Robert Hoskins

Apollo Beach, FloridaIgnitionDeck, Inc. announced that it has acquired two of the most popular and powerful tools that offer customers a  no-commission-fee crowdfunding platform. Fundify was purchased from Astoundify and CrowdPress was purchased from BoxyStudio. These assets position IgnitionDeck as a powerful force in the crowdfunding industry and gives the company a dominant position within one of the leading online publishing platforms, WordPress, which accounts for more than 60 million websites worldwide.

IgnitionDeck - The Crowdfunding Industry's Most Popular WordPress Platform Templates

IgnitionDeck – The Crowdfunding Industry’s Most Popular WordPress Platform Templates

IgnitionDeck’s No-Commission-Fee crowdfunding tools let fundraisers host their own donation pages, keep all of the money that they raise, and control their relationship with users. Self-hosted campaigns offer a professional-looking and money-saving alternative to sites like Kickstarter and Indiegogo, which charge commissions on all funds raised, limit fundraising time periods, impose their own branding, and control the communications between fundraisers and donors.

A crowdfunding campaign on Kickstarter campaign that raises $2 million would pay a platform commission fee of 5% or $100,000 for doing nothing more than allowing a client to upload a video, write a crowdfunding profile and add up to 20 perks.  A similar campaign running on Indiegogo that falls $1 short of its goal would pay a 9% commission or $180,000.

For example, Star Citizen, one of the most funded crowdfunding campaigns in history utilized a Kickstarter campaign, running between October 19th and November 19th, 2012. It raised $2,134,374, but had to pay a Kickstarter commission fee of approximately $106,718.

Roberts Space Industries Star Citizen is the Most Funded Crowdfunding Campaign in History

Roberts Space Industries, Chris Robert’s  Star Citizen is the Most Funded Crowdfunding Campaign in History, Dwarfing Kickstarter and Indiegogo

To circumvent paying this fee for their second crowdfunding campaign, Star Citizen’s Chris Roberts turned to IgnitionDeck to help him host his own fundraising campaign using his video game’s website, Roberts Space Industries, versus going with Kickstarter.  Star Citizen used IgnitionDeck for the first $13 million, thus at 5%, saved ~$650,000 by going IgnitionDeck direct.

After that, Star Citizen hired Turbulent to further customize the Star Citizen/Roberts Space Industries site and as of July 13, 2014, the Star Citizen campaign had raised approximately $48,050,064 from 498,029 pledges, which is more than any Kickstarter or Indiegogo campaign.

Customers that have a large community of followers and feel comfortable in setting a goal of $2 million or more on Kickstarter would save a minimum of $100,000 by hosting an IgnitionDeck crowdfunding campaign on their own website. The more money raised, the more IgnitionDeck will save them.

After the experience with such a successful crowdfunding campaign, the IgnitionDeck management team realized that they needed more functionality.  Of all the tools they analyzed, it was clear that buying the functionality that the Fundify and CrowdPress themes provided would be strategic to the future direction of IgnitionDeck’s WordPress crowdfunding platform.

Launched in 2012, Fundify soon became one of the most popular tools for hosting multiple crowdfunding projects simultaneously, enabling people to “be their own Kickstarter.” The CrowdPress design theme provides a customizable front-end to Fundify’s functionality. All of these solutions– IgnitionDeck, Fundify, and CrowdPress– let hosts avoid the typical 4% to 9% commissions levied by commercial crowdfunding sites, have sold thousands of copies, and enjoy active user communities.

According to IgnitionDeck co-founder Nathan Hangen, “The IgnitionDeck and Astoundify teams have had multiple positive interactions. During one recent conversation, we began toying with the idea of bringing Fundify into the IgnitionDeck product suite. Within weeks, both teams knew it was the right thing to do, agreed on the terms, and shook hands.” Says Astoundify co-founder Adam Pickering, “We’re proud of Fundify, and all of the success and good will that it has generated. We are glad to see it become part of the IgnitionDeck family– it’s a perfect match.”

In January 2014, Indiegogo announced Indiegogo Outpost, which replicates IgnitionDeck’s ability to embed a crowdfunding campaign on a host’s website. The Outpost feature was scheduled for release Q1 2014, but it has not yet been delivered as of this writing.

The Fundify theme only costs $60. IgnitionDeck yearly license fees range between $79 and $349. WordPress hosting for a 90-day campaign costs about $20.  All forms of online crowdfunding incur transaction fees from a payment processor such as Amazon, PayPal, Stripe or WePay.

WordPress is a robust publishing system that takes most non-computer literature users a day or so to learn. The other option is to hire  a WordPress consultant who is familiar with off-the-shelf tools like IgnitionDeck and Fundify to create and launch a custom crowdfunding site for you.

In addition to standalone crowdfunding platforms for single campaigns, the IgnitionDeck Enterprise Edition allows anyone to build a full-scale, white-labeled crowdfunding site that can be branded and setup to compete directly with Kickstarter or Indiegogo.

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Indiegogo NFL Football Concussion Prevention System Uses Impact Energy Diffusion Technology to Help Protect Athletes’ Brains from Direct Hits and Reduce Concussions

13 Jul

Just as light is defracted when it hits a prism, the “Preventer” football-helmet, impact-diverting technology spreads kinectic energy and helps diffuse direct shockwaves from hitting the brain

By Robert Hoskins

Jenkintown, PennsylvaniaCalvin Millwood, an American entrepreneur,  has developed an innovative helmet called the “Preventer” that could potentially save hundreds of lives and prevent concussions and life-threatening injuries by reducing the amount of kinetic energy that is transferred to the brain in today’s student-athletes, college and professional NFL football.

Millwood has developed numerous prototypes and invested more than 5 years of his own time and money to bring this football concussion preventing technology to market and has now launched an Indiegogo crowdfunding campaign to raise enough funding to complete the product development, line up a manufacturing plant and fund a marketing campaign that reaches high schools, colleges/universities and NFL teams with tremendous benefits of his new Preventer football helmet.   Coaches who pledge to this campaign will receive a helmet that protects their future players’ health and reduce their school’s liability.

 

Described as a ‘helmet within a helmet,’ the Preventer was created to protect professional athletes, sports enthusiasts and children from dangerous and sometimes fatal concussions. Millwood has created a prototype of the wonder device and is raising money to start production.

“Different football helmets, even the best and the most expensive ones, are made in a way which does not protect the player, and is responsible for the concussions and head injuries from falls and collisions,” Millwood explained. “The aim and vision is to protect the professional players’ heads as well as those of school children, who suffer from brain and head injuries every year.”

The Preventer helmet is stylish, light, and totally prevents the injury and pain and by absorbing the force of the impact. The helmet is constructed with eleven layers of protection that block the force of the collision and absorbs the damaging energy from the instance of violent impact to the head.

Using famed physicist Isaac Newton’s third law as the basis of his research, Millwood has spent the last five years and thousands of dollars of his own funds developing the revolutionary device that would lead to the prevention of concussions.

Millwood’s crowdfunding campaign on the Indiegogo platform will enable him to realize his dream to begin manufacturing The Preventer helmets, and significantly reduce the incidence of injuries from these types of collisions.

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Sixteen of the Top 100 Crowdfunding Websites Lose Traffic Due to Fierce Competition over the Past 12 Months

11 Jun

#1 Kickstarter Sees 25% Decline, #6 Indiegogo Falls 36%, #11 uInvest Loses 28%

By Robert Hoskins

Overall, the Top 100 Crowdfunding Sites worldwide saw a growth rate of 255%.  Not bad in a hyper-competitive market place. This demonstrates an impressive growth rate for the Crowdfunding industry, which is growing rapidly on a worldwide basis.   Click here to see the Top 100 Crowdfunding Sites and their growth rates over the past 12 months according to SimilarWeb Statistics.

Sixteen of Top 100 Crowdfunding Websites Lose Traffic Due to Fierce Competition

Sixteen of Top 100 Crowdfunding Websites Lose Traffic Due to Fierce Competition

And while most Crowdfunding sites grew, sixteen of top 100 crowdfunding sites saw significant website traffic decreases.   This is the result of fierce competition and shows how difficult it can be for the crowdfunding leaders such as Kickstarter and Indiegogo to maintain their growth due to the onslaught of new competitors.

The cool thing about the SimilarWeb statistics that were used to build this report was the competitive information they provide for each crowdfunding website such as the top referring sites, sites that viewers went to next and the amount of traffic being generated by direct traffic, referral partners, search, social media, email and display advertising.

Crowdfunding sites at the bottom of the Top 100 Crowdfunding List can use this information to improve their marketing program’s performance and try to work their way to the top of the list.

SimilarWeb Traffic Sources for Kickstarter

SimilarWeb Traffic Sources for Kickstarter

Top 10 Crowdfunding Sites that Experienced Decreasing Website Traffic over the Last 12 Months

Source:  April 2014 SimilarWeb Statistics

Rank Site Rank Link Growth
92 www.fundageek.com 2,376,689  (-3,636,206) -83.58%
80 www.solarmosaic.com 754,410  (-399,359) -52.94%
90 www.clickstartme.com 1,791,606  (-894,227) -49.91%
96 www.ipledg.com 2,841,472  (-1,375,367) -48.40%
100 www.getspringboarded.com 8,005,621  (-3,514,142) -43.90%
68 www.growvc.com 433,297  (-163,387) -37.71%
6 www.indiegogo.com 3,711  (-1,361) -36.67%
11 www.uinvest.com.ua 7,393  (-2,037) -27.55%
85 www.massivemov.com 1,119,512  (-295,027) -26.35%
1 www.kickstarter.com    964  (-244) -25.31%
76 www.appsfunder.com 570,311  (-105,800) -18.55%
97 www.dreambank.org 4,727,020  (-854,041) -18.07%
82 www.propellr.com 880,890  (-126,480) -14.36%
95 www.crowdfundingbank.com 2,735,695  (-343,103) -12.54%

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Indiegogo Principal Adam Chapnick Bets Big on Real Estate Crowdfunding, Joins Upstart Platform AssetAvenue

17 May

Former Principal Exits VC-Darling Indiegogo to Oversee Strategy at Commercial Real Estate Platform Up-and-Comer

By Robert Hoskins

Los Angeles, CA  – Adam Chapnick believes real estate crowdfunding is on the precipice of becoming a major disrupting force in real estate investing, and chose to join AssetAvenue’s team of highly experienced real estate and technology professionals, betting big on a newcomer in one of the fastest-growing segments of the crowdfunding market.

New Equity Crowdfunding Platform Kicks Off by Closing First Deal in Manhattan's Exclusive Trump Palace Within 48 Hours of Launch

New Equity Crowdfunding Platform Kicks Off by Closing First Deal in Manhattan’s Exclusive Trump Palace Within 48 Hours of Launch

The  former principal and employee number one with leading crowdfunding platform Indiegogo, announced that he is leaving the industry giant to join real estate crowdfunding company AssetAvenue. The company’s first completed deal raised $485,000 from investors in less than 48 hours to acquire a commercial real estate loan backed by office space in New York City’s prestigious Trump Palace.

“AssetAvenue’s disruptive vision and the team’s industry expertise are what set the company apart. The leadership team has decades of combined real estate experience, and they’re focused on breaking barriers, which is music to my ears,” said Chapnick. “When AssetAvenue CEO David Manshoory shared the scale of what he’s aiming to accomplish, I knew this was a mission I wanted to be a part of and the team I had to join. I can’t wait for the impact we’re going to make together.”

Chapnick joined Indiegogo as its first employee in 2009 and quickly helped the company grow into new markets and become one of the most successful crowdfunding platforms in the world. The company, which recently announced it raised a $40 million Series B round in January led by prominent investors Kleiner Perkins and Institutional Venture Partners, has hosted more than 200,000 campaigns to date in over 175 countries, four languages and five currencies.

Chapnick will be AssetAvenue’s chief strategy officer, bringing his expansive network and crowdfunding expertise to revolutionize the real estate investment experience for real estate sponsors, lenders and retail and institutional investors.

“We are thrilled that Adam has chosen AssetAvenue as his next home out of all the opportunities available to him,” said Manshoory. “We’re excited to couple one of the thought leaders in the crowdfunding industry with our real estate team to create an exceptional experience for our community.”

“Crowdfunding as a whole has been an incredibly revolutionary force in so many business verticals. It was thrilling to help drive this growth as the original player in the space,” added Chapnick. “Looking forward, those of us who are steeped in crowdfunding have seen real estate as the next explosive opportunity, given the sheer market size, coupled with all of its financial benefits to investors.”

Headquartered in Los Angeles, AssetAvenue is led by a management team leveraging a combined $10 billion in commercial real estate acquisitions experience. The company was founded in December 2013 by CEO David Manshoory, a seasoned real estate professional and successful entrepreneur with a track record of building rapid-growth companies.

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