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Tag Archives: Event Marketing

Crowdfunding PR Offers Texas Co-Working Space, Incubator and Accelerator Members a 50% Discount on Media Lists, Press Releases, PR and Media Relations Pitching Services

22 Feb

Texas Entrepreneurs and Startups Located Anywhere in Texas are Encouraged to Take Advantage of Front Page PR’s Free 30-Minute Crowdfunding Consultations to Learn How to Raise $1 Million per Year from More than 20 Million Texas Crowdfunding Investors

  By Robert Hoskins

Company Details:

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page Public Relations

Front Page Public Relations has been helping startups, mid-sized companies and Fortune 500 corporations develop corporate communications programs for more than 25 years. Our fields of expertise include building websites, generating persuasive content, developing corporate message maps, and planning integrated marketing communications programs that include advertising, media relations, PR and social media management.

Nothing is more important than the story you tell investors and your future customers. Gaining traction during startup mode is one of the toughest challenges bootstrapped entrepreneurs need to master.  Front Page PR specializes in helping young startups develop interesting, polished and persuasive marketing communications messages that will convince new customers to buy your products and services and persuade angel investors to invest in your business. 

For most entrepreneurs, removing the fear, uncertainty and doubt from the sales equation is a critical 1st step in the business development process.  Let us help you gain some marketplace momentum and start building a loyal customer base.  

Below are some very cost-effective ways to start generating some positive publicity for your business. A typical press release generates around 100 stories on leading blogs, magazines, TV stations and other types of media outlets, not just in the United States, but on a worldwide basis.

Offer Details:

For entrepreneurs of co-working spaces, incubators and accelerators, Front Page PR will offer a 50% discount on the following services: 

  1. Building Press/Media Contact Lists

Front Page PR will build a targeted list of media contacts in the United States that cover your product or service category. Front Page PR will spend up to 4 hours @ $150 per hour to build and clean a reporter/media contact list. 

Click here to purchase a Press List at the 50% discounted rate of $300.

  1. Writing/Issuing Press Releases

Front Page PR will spend up to 4 hours @ $150 per hour performing a competitive analysis of your top three competitors as well as research how leading publications are covering their stories. Based on this research we will write a 400-word, highly targeted and SEO’ed press release and issue it over Marketwired.com, the #1 news wire service in the United States.

Each release comes with an analytics report that shows how many media outlets picked up the release, how many people read the release as well as the geographical click-through rate for people who visited the company’s website.

This price does not include external wire service costs, which range around $250 for a 400-word release released in Texas that includes one logo. Extra photos and video attachments range from $75 to $125. Large city releases such LA and NY cost around $390.

Click here to purchase a Press Release at the 50% discounted rate of $300.

  1. Media Relations Campaign

Front Page PR will spend up to 25 hours @ $200 per hour each month calling, emailing and texting tailored media pitches to a precise list of the top 50 reporters that cover your companies products. The goal of this program is build relationships between your executive management team and the media. It is a very labor-intensive process for your execs who will need to develop a message with our help and scheduling time to prepare for interviews and then spending time speaking with the press. It is a process that does not happen overnight and will grow slowly over a 12-month period and may involve press tours and travel. This option requires signing a 12-month contract.

Click here to purchase a Media Relations PR Campaign at the 50% discounted rate of $2,500.

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
www.linkedin.com/in/roberthoskins
rhoskins[at]frontpagepr.com
@Crowdfunding_PR (fastest response)
@FrontPage_PR
@Crowdfunding TX

 

 

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1st Texas Equity Crowdfunding Community Outreach Event to Unveil Texas Crowdfunding Portals at Texas St. University

11 Feb

Learn How to Raise Money for Startups and Businesses with Texas Equity Crowdfunding Sites and a Crowd of 20 Million Accredited & Unaccredited Investors


Texas Equity Crowdfunding Event Agenda

Mission: To educate entrepreneurs, startups and any existing Texas-based business on how they can utilize a Texas Crowdfunding Portal (TCP) to market a Private Placement Memorandum (PPM) to over 20 million non-accredited and accredited Texas investors to raise startup venture capital.

Tonight’s guest speakers will cover the following information:

  1. Information on the new Intrastate Texas Crowd Exemption Rules
  2. What information needs to be filed with the Texas State Securities Board
  3. What type of disclosures are required by every Texas crowdfunding platform
  4. What type of marketing can be used to raise awareness for equity investment opportunities
  5. What qualifications need to be met before investing on Texas crowdfunding platforms
  6. What precautions should be taken prior to making any financial investments

Crowdfunding Platforms:

Crowdfunding Escrow Service:

Question & Answer Session:

  • Panel Discussion Q&A

Research Links:

Texas State Securities Board (TSSB) Crowdfunding Rules:
http://www.ssb.state.tx.us/Important_Notice/Texas_Intrastate_Crowdfunding.php

Texas Crowdfunding Network:
http://www.meetup.com/austin-crowdfunding-network

Texas Crowdfunding Blog:
https://crowdfundingpr.wordpress.com

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Contact:
Robert Hoskins

(512) 627-6622
@Crowdfunding_PR

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Top 10 Marketing Programs that Every Crowdfunding Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Fundraising Profile Managers

24 Apr

Crowdfunding Research Reports Predict Crowdfunding Industry to Grow into a $150 Billion Industry by the End of 2015

By Robert Hoskins, Front Page PR

According to a leading crowdfunding industry research report by massolution, the crowdfunding industry in the United States grew by approximately 105% in 2012 and represents the largest crowdfunding marketplace in the world.  And, according to a recent TABB Group crowdfunding research study, the alternative financing industry is expected to grow into a $150 billion powerhouse by the end of 2015.

Top 10 Value-Added Business Marketing Programs that Every Crowdfund Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Fundraising Profile Managers

Top 10 Value-Added Marketing Programs that Every Crowdfunding Platform, Portal or Fundraising Website Needs to Attract Potential Investors and Profile Managers

What is really impressive is the fact that the nascent crowdfunding industry is just getting started. But once media outlets, national associations, chambers of commerce, ecommerce centers, vertical business-to-business industry portals and/or franchising sites with several hundred thousand readers, subscribers or followers realize they have what it takes to launch a crowdfunding platform website, they will do so in droves.

As soon as these players begin crunching the numbers and learn how much they can collect at 4% of the total amount of crowdfunding raised, a multitude of new websites will join the 500 or so crowdfunding pioneers that are already making it possible to launch all kinds of new businesses.

Many entrepreneurs like the idea of crowdfunding because they do not have to surrender any control to outside venture capital investors.

For example, a successful $50,000 crowdfunding campaign would pay the crowdfunding platform owner a 4% commission of $2,000.   A small website managing 100 successful  crowdfunding campaigns per month at $50,000 each could earn up to $200,000 a month or $2,400,000 over twelve months.  This will be a very lucrative business for platforms that understand how to generate a steady stream of crowdfunding profiles and investors to fund them.

Many argue that there are too many crowdfunding platforms already in existence, but trust us when we say that 2012 was just the tip of the iceberg for what is to come over the next five years.  The biggest challenge that many early adopters in the crowdfunding industry will face is the need for strategic marketing programs.  Like many small technology companies, however, many crowdfunding platform invest everything they have in the underlying technology and/or cloud-based systems needed to create a crowdfunding platform, but invest very little in the marketing programs needed to make their platform successful.

We talk to lots of new crowdfunding platforms on a daily basis and are surprised at how many do not have formal marketing programs. In the beginning stages of building a crowdfunding website is to amass a large following.  Without a high volume of potential investors and plenty of crowdfunding campaign profiles to browse through crowdfunding platforms will generate very little, if any revenue to sustain their operations.

A secondary challenge that crowdfunding platforms are facing is how to offer a portfolio of value-added business services to help their campaign managers launch successful marketing programs necessary to plan and execute a successful fundraising campaign.

The reason that Kickstarter currently rules the roost is because they have figured out how to make sure that their crowdfunding campaign managers have access to very cost-effective marketing programs. Instead of spending a lot of money on its own marketing programs, Kickstarter provides subsidized marketing programs that make it easy and very affordable for their crowdfunding campaign managers to get the professional help they need to develop great crowdfunding profiles and then generate free publicity by utilizing strategic public relations (PR) and media relations services.

The result is that instead of Kickstarter spending a lot of money on its own publicity campaigns, they have hundreds of crowdfunding clients generating publicity for their individual Kickstarter fundraising campaigns.  The result is widespread news stories that generates a significant amount of interest in Kickstarter’s platform from funding raising campaign managers and donors/investors who are looking for the best crowdfunding website to do business with.

Using Google Analytics and other website measurement services such as Alexa, it is fairly easy to do Kickstarter vs. Indiegogo comparison to see which site is generating the most traffic.   performing a

Thus, Kickstarter has become the 800-pound gorilla.  But at one time, only a few years ago, they were in the same spot as most small crowdfunding platform are today – small, hungry and hoping they will succeed.

The key to success are successful advertising, marketing, PR and media relations programs.  A good example to reflect on was the competition between IBM’s OS/2 operating system versus Microsoft’s Windows operating system in the 1990’s.  Technology experts agreed that IBM had a superior product, but IBM lost the battle because they under estimated Microsoft superior marketing, business development and channel marketing programs that effectively build worldwide distribution channels.

Another good example of superior marketing was the Intel Inside marketing program was very successful.  Intel would pay for 50% of all costs for computer manufacturer’s advertising campaigns as long as the Intel logo was featured prominently in leading trade publication advertisements.  This allowed both Intel and computer manufacturers such as Texas Instruments, Dell, Gateway and others to double the power of their marketing budgets.

So what type of marketing programs does it take to make a crowdfunding platform successful?  It would be wise for every crowdfunding site, regardless of industry, to add a menu tab to their crowdfunding websites offer the following value-added crowdfunding support services:

  1. Social Media Campaigns
  2. PR/Media Relations Campaigns
  3. Press Room with News Story Building Blocks
  4. Crowdfunding Video Production
  5. Donor Email/Newsletter Marketing Campaigns
  6. Google Advertising Campaigns
  7. Google Analytics Conversion Tracking
  8. Event Marketing Campaigns
  9. Perks-Based Fulfillment Companies
  10. Affiliate Marketing Programs

It is very simple for every crowdfunding platform to build a directory of service providers for each category of value-added services.  Providing a list of qualified service providers makes it easy for crowdfunding campaign managers to shop for the best deal on copy writing, video production, PR,  perks fulfillment and other types of crowdfunding services they need to help them launch fundraising campaigns.

As platforms mature, the more sophisticated crowdfunding platforms will soon allow crowdfunding campaign managers to request bids for these types of services when they create their initial crowdfunding profile.  This will enable crowdfunders to subscribe to important marketing services before the campaign begins versus half-way through the campaign when they are in fear of failure.  Creating professional profiles supported with well-thought out marketing campaigns, which will raise the visibility of the both the crowdfunders as well crowdfunding websites and will ultimately lead to an overall crowdfunding success rate due to increased web site traffic and and higher donation/investement conversion rates.

Building a rock solid database of potential donors/investors with a known-propensity to support various crowdfunding campaigns along with a high conversion rate for vertical financial marketing programs will be extremely valuable in the future of the booming crowdfunding industry.

A general rule of thumb is that crowdfunding platform founders/CEOs should dedicate a minimum 4% of their total budget to marketing programs.  And should they decide to invest their marketing dollars in setting up co-operative marketing programs for their crowdfunding clients it will allow them to double down and significantly increase the reach and frequency of every marketing dollar spent.

Even crowdfunding platforms on a shoe string budget should consider matching marketing funds for their most promising crowdfunding accounts.  In most cases, investing wisely in marketing programs will lead to higher commissions received due to the higher amount of funds that will be raised.  Collecting 4% of $50,000 is much more lucrative than 4% of $5,000 and the extra revenue should cover almost 100% of the initial marketing investment.

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Click here to learn more about launching a Crowdfunding Campaign!

Related crowdfunding new articles

Want to generate news for your Crowdfunding PR campaign?  Select one of the following categories and post your press release:  Business CitiesCommunitiesCrowdfunding PlatformsEducationFilmMusicEntertainmentGamesVideosSocial GoodSolarRenewable EnergySoftwareHardware, and Technology Gadgets.   Don’t see your category listed? Tell us to add it and we will.

Both Crowdfunding platform owners and Crowdfunding campaign managers and PR staff can post their news and press releases into these free discussion forums to promote maximum social media exposure.

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