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Front Page PR Offers Free Crowdfunding Conference Template for National Trade Show and Exhibit Companies

25 Feb

How to Plan a National, Regional or Local Crowdfunding Trade Show

By Robert HoskinsFront Page PR

Crowdfunding is a growing industry and more and more people are discovering the benefits of using the power of the crowd to finance their new business. While Equity Crowdfunding is not legal yet, rewards and perk based Crowdfunding platforms such as Kickstarter, Indiegogo, iCrowd and others are growing at double digit rates on a monthly basis.

Many people are just now discovering the Crowdfunding industry for the first time and are actively searching for trade shows, conferences, seminars and workshops to learn about the Crowdfunding process.

Like any new industry, the Crowdfunding industry is replete with supposed Crowdfunding experts that want to charge hundreds to thousands of dollars to share their infinite Crowdfunding knowledge with newcomers seeking to learn all there is to know about Crowdfunding.  If any Crowdfunding event does not have an agenda like the one published below, you might think twice before spending your hard earned dollars to attend their event.  There is nothing to be learned from rehashing last year’s news.

There is nothing unique about the Crowdfunding industry other than the fact that President Obama signed the JOBS Act  into law on April 5, 21012 with full bi-partisan support.

Crowdfunding portals are nothing more than an eCommerce center that allows entrepreneurs, startups and even existing small businesses to raise donations and collect money via a website. In fact, anyone with a WordPress website can download a Crowdfunding widget for around $99 and start raising money right now regardless of how long the SEC stalls the actual Equity Crowdfunding industry.

In fact, most people that are in the Crowdfunding industry have very little experience in running a real industry, which is why we created this trade show marketing template to show anyone, anywhere what most industries already know –  how to set up a national trade show event.

At the current time, Crowdfunding subject matter experts are charging $500 to $10,000 per speaking engagement plus travel expenses to share their twelve month’s of experience with naive people who want to learn more.  These subject matter experts have very little industry experience in talking about what really matters in building an industry-grade Crowdfunding platform, which is the underlying technology or marketing strategies that differentiate one platform over another.

Instead of inviting Crowdfunding executives for keynote and panel discussions, it would be a much wiser to decision to staff an industry Crowdfunding trade show and exhibition with high technology subject matter experts that can address how to set up an effective, yet safe Crowdfunding portal.

Learning how to setup a Crowdfunding portal with 99.999’s of reliability, security software applications that will protect their investors/Crowdfunders against fraud, business partner programs, Crowdfunding audit statements, call centers, cloud-based data centers, or network management facilities would be a much wiser investment for attendees that want to learn how to get into the Crowdfunding business.

For Crowdfunding campaign managers (Crowdfunders), Crowdfunding trade shows should provide an actual trade show floor that is full of Crowdfunding exhibitors such as platforms, portals and ancillary Crowdfunding Service Providers (CSPs) or full-service  PR firms that can help Crowdfunders execute targeted Crowdfunding marketing campaigns to make their Crowdfunding campaigns successful.

It would also been a great opportunity to introduce both Crowdfunding portals and Crowdfunders to licensed Broker Dealers with extensive SEC regulatory experience in order to help both parties structure Equity Crowdfunding portals or Crowdfunding campaigns to meet or beat any set of Crowdfunding guidelines that might be issued by the SEC in the very near future.  In fact, early leaders in the Equity Crowdfunding portal space are already actively raising equity investment capital for small businesses via accredited investors through traditional securities guidelines.

In order to attract speakers to a Crowdfunding event all that an event really needs is a Crowdfunding conference website that follows the guidelines below and that publishes a call for papers or presentations via a well written press release.

Aggressive PR professionals are always on the lookout for great events to place their executives for free speaking opportunities including keynote speeches, breakout sessions, panel moderators/members, tutorials and many other types of speaking/publicity opportunities.  These executives speak at events for free.

There are also numerous trade show portals that aggregate trade event information and publish the details via trade show directories.  Once listed, PR people are sure to begin pitching their executives to furnish free presentations on their expertise in return for the publicity and the free brand share awareness that these events generate for their companies.

This Crowdfunding Trade Show template is meant for executives at national trade show companies such Freeman, GES or Reed Exhibitions, that want to delve into putting together a large-scale, professional-grade Crowdfunding trade show, which is predicted to become a $300 billion industry.

Great targets for Crowdfunding trade show hosts would include IDG,  Tech Web, or Ziff-Davis publishing.

In fact, any industry trade publication, TV station or newspaper with more than 100,000 readers/viewers, should not only host a Crowdfunding event, but should also consider launching their own Crowdfunding portal to support their local community.

Collecting a five percent commission on all money raised is a prime opportunity for newspapers to not only add a badly needed revenue stream, but to help their local communities launch new businesses, which will provide a dramatic economic development stimulus package without incurring any new tax burdens for their citizens.  A typical Crowdfunding campaign on Kickstarter is raising between $100,000 to $1,000,000.   Ten $1 million dollar campaigns per month equals around $6 million per year.

All high technology industry trade associations that host national trade shows should also include a low-cost Crowdfunding pavilion at their trade show events in order to educate their attendees as well as their exhibitors on how to use Crowdfunding to raise investment capital for existing and new startup businesses.  The more businesses that are launched, the more potential exhibitors will be at next year’s show!

Example National Crowdfunding Exhibition & Conference

1st Day Kickoff Event

9:00 am                Breakfast Keynote:   National Trade Show Executive Director

10:00 am             Kickstarter Presentation: Record Growth in 2012, Projections for 2013

11:00 am              IndieGoGo Presentation: Record Growth in 2012, Projections for 2013

12:00 pm              Lunch Keynote:  Financial Analyst –  Crowdfunding:  A $300 Billion Market Opportunity

Lunch Round Table Discussions:

Round top table discussions will be seated and grouped by industry segments, which will contain a table 20 subject matter experts including journalists, industry analysts, Crowdfunding Service Providers (CSPs) and successful Crowdfunding campaign managers for each business segment.

Many national associations won’t have a need for all of these industries, but these should give you a good idea of what is possible for most business-to-business associations on state-by-state basis:

Table   1:  Information Technology/Cloud Computing

Table  2:  Computer Networking/Telecom/ISPs

Table   3:  Security/Fraud Prevention

Table   4:  Games/Video Games/Smart Phone Apps

Table   5:  Film/TV/Entertainment

Table   6:  Music/Concert Venues

Table   7:  Art/Dance/Fashion/Theatre

Table   8:  Publishing/Comics/Books

Table   9:  Real Estate

Table 10:  Crowdfunding Service Providers

Table 11:  Gadgets/Gizmos

Table 12:  Bring Your Own Social Devices

Table 13:  VC/Angels/Financial Analysts

Table 14:  Adv/PR/Social Media/Email Marketing

Table 15:  Pres. Obama/Congress/SEC

Table 16:  Social Giving/Community Outreach

Table 17:  Bio Tech

Table 18:  Oil/Gas/Renewable Energy

3:00 pm               Crowdfunding Press Conference Example

Speakers:

  1. Press Conference Moderator
  2. Economic Development Official
  3. Venture Capital
  4. Licensed Broker Dealer
  5. Perks-Based Crowdfunding Service Provider
  6. Equity-Based Crowdfunding Service Provider

4:30 pm               Crowdfunding Service Providers/Venture Capitalists/Potential Crowdfunders Mixer

8:00 pm               Crowdfunding VIP Party Awards Dinner

  1. MVP Award – Outstanding Crowdfunding Achievement
  2. MVP Award – Fastest Crowdfunding Portal Growth
  3. MVP Award – Best Business to Business (B2B) Portal
  4. MVP Award – Best Business to Consumer (B2C) Portal
  5. MVP Award – Best Social Community Outreach Portal

2nd Day Preliminary Breakout Sessions:

Welcome to the National Crowdfunding Exposition & Conference breakout session agenda, which will consist of moderated panel discussions covering the follow topics:

8:30 am        Continental Breakfast/Coffee Bar

9:00 am – 10:00 am        Breakout Session #1

CSP:  Rewards-Based Crowdfunding

Creative:  Games/Video Games/Smart Phone Apps

Financial:  Venture Capitalists

Technology:  Information Technology

Community:  Education

10:30 am – 11:00 am       Coffee/Bathroom Break

11:00 am – 12:00 pm      Breakout Session #2

CSP: Equity-Based Crowdfunding

Creative: Film/TV/Entertainment/Music

Financial: Angel Investors

Technology:  Security/Fraud Prevention

Community:  Emergency Relief

12:30 pm –  1:00 pm        Coffee/Bathroom Break

1:00 pm  – 2:30 pm        Breakout Session #3

CSP: Donation-Based Crowdfunding

Creative: Art/Dance/Fashion/Theatre

Financial: Financial Analysts

Technology:  Computer Networking/Telecom/ISPs

Community:  Churches/Houses of Faith

2:30 pm – 3:00 pm        Coffee/Bathroom Break

3:00 pm – 4:30 pm        Breakout Session #4

CSP: Create-Based Crowdfunding

Creative: Publishing/Comics/Books

Financial:  Real Estate

Technology: Gadgets/Gizmos

Community: Economic Development

Speakers Bureau:

Welcome to the National Crowdfunding Expo & Conference press room. All editors, reporters, successful crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions .

Speakers need to submit high-res photo, 300-word biography and 800-word description what they would like present during keynote speeches, panel discussion and round table discussions. Deadline for submission is February 28, 2013. Click here to fill out the speaker request form.

Press Conference:

Press conference should look just like the one we did for the Crowdfund Texas Conference:

http://www.youtube.com/watch?feature=player_embedded&v=CEd2A2jXsAA

Only credential members of media will be allowed to attend.  The five speakers will make 5-minute comments on their vision for development of American Crowdfunding industry followed by short question and answer session.

Remote site reporters will be provided an audio bridge to listen in on the press conference and ask questions during the Q&A session via twitter by posting questions to @Crowdfunding_PR

Press Rooms:

Three quiet press areas will be available for PR people to reserve to conduct interviews with journalists on the National Crowdfunding Expo & Conference media list. There will be a small RSVP charge around ~$25.00 for 30 minutes to help pay for press room space to make sure rooms are used and are available on a first come, first served basis.

Press List:

Welcome to the National Crowdfunding Expo & Conference press list. All editors, reporters, successful Crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions.

Press Kit Room:

All exhibitors will be allowed to provided printed materials for inclusion at the onsite press room as well as the virtual press room on the trade show website.

  1. press releases
  2. white papers
  3. research studies
  4. power point presentations
  5. video clips
  6. photos/logos
  7. executive bios/head shots

Media Sponsorships:

Welcome to the trade show media sponsorship page.  All publications that list a short description of the on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees.  Magazine distribution sponsorship to attendees rooms is also available. Click here to download sponsorship opportunities.

Exhibitors:

Welcome to the National Crowdfunding Exposition & Conference exhibitor’s page.  All publications that list a short description of the Crowdfunding Expo on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees.  Magazine distribution sponsorship to attendees rooms is also available. Click here to register for an exhibit booth.

Front Page PR has helped setup many industry trade shows and would be happy to help anyone setup a national, regional or local Crowdfunding event. Please contact us for more details.

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Front Page PR Offers Free Crowdfunding Training Program for SCORE Chapters Nationwide

7 Feb

Recommended SCORE
Crowdfunding Training Program

By Robert HoskinsFront Page PR

Front Page PR Crowdfunding experts offer free consulting services to help SCORE mentors develop low-cost Crowdfunding training programs that will teach entrepreneurs, startups and expanding businesses how to build a Crowdfunding campaign to raise enough money to get their company off the ground.

The good news is that there is zero risk, other than a little time and effort to build a profile. Unlike a real business launch where a business owner invests everything they have into a business and hope that it works, it is free to build a Crowdfunding profile on Kickstarter and Indiegogo and give it a whirl.

Crowdfunding allows small businesses to test the waters first, kind of like a free online focus group to see what customers think. It is very cost-effective to spend a little money on producing a video, shooting pictures of some prototypes, writing and issuing a couple of press releases and then marketing the Crowdfunding profile to their crowd of social media network contacts to see if fans will support the product via donations.  Compared to signing a three-year lease for retail space, buying equipment, hiring staff, and spending a lot of money on marketing only see a business fails in less than two-years time, Crowdfunding makes very good common sense.

If a Crowdfunding campaign fails, Crowdfunders can step back and analyze what went wrong and keep trying until they get it right and lose nothing in the process.

If the Crowdfunding campaign is successful, it allows them to establish a customer base from the very beginning.  Not only do they receive the investment capital they need to get their business started, but they have pre-sold hundreds to thousands of products to customers who actually want the product. A side benefit is that early Crowdfunding customers become brand champions during the campaign and actually help the Crowdfunder promote the product/service to additional circles of social media contacts because they like it and want to share it with their like-minded friends.

Once Equity Crowdfunding becomes legal, Crowdfunding donors can become investors that receive an equity stake in the company, not just a free product or perk.  After an equity Crowdfunding campaign is complete, a local retail store, restaurant or some other type of business opens up, its brand champions will not only continue to encourage their  friends to support the business, but they will receive a portion of the future dividends, revenue sharing, or some type of return-on-investment as the business grows.  For the first time in American history, 98%  more Americans will have the ability to steer the economy by investing in the products and services they really want to buy.  It is a win-win situation for everyone.

For SCORE mentors that have an interest in teaching their clients how to get involved in the growing Crowdfunding industry, we recommend setting up a conference call to discuss the following Crowdfunding topics.  In addition, we will share several different text books, guides and forms that will be very useful in walking business owners through the Crowdfunding process.  Please contact Robert Hoskins to setup a conference call to learn more.


SCORE Crowdfunding Training Outline

I. Introduction to Crowdfunding

  • Rewards – Usually first shipment of the product
  • Perks – VIP treatment, photos, meetings, visits
  • Donations – Giving money to needy people or community outreach programs that help others
  • Equity – Investing money to obtain an equity stake in a company: equity, revenue share, debt, etc.
  • Title II vs. Title III – Accredited investors Q1; Unaccredited Q4 2013
  • Crowdfunding Service Provider – Selecting the right platform based on target audience composition

II.  Building a Crowdfunding Campaign Statement

  • Mission – what is the primary business directive?
  • Management Team – who will be running the business?
  • Bios – what experience qualifies Crowdfunders for this management role?
  • Goals & Objectives – overarching goals and objectives needed for success?
  • Strategies – what strategies will be used to achieve goals?
  • Universe – how large is the market opportunity?

III. Crowdfunding Campaign Elements

  • Company/Product Names – Making the A-list without an explanation
  • Videos – passionate testimonial(s) from the campaign managers
  • Photos – photos or preliminary designs of products
  • 3D Prototypes – early versions of what finished product will look like
  • Patents – file a patent to protect your intellectual property
  • FAQ Sheets – know your industry well to get the facts straight
  • Marketing Campaigns – determining the right mix of adv, PR and social media
  • Manufacturing – don’t wait until the last minute to line things up, plan for success from the beginning

IV.  Crowdfunding Budget Needed

  • How much do you want? – Ask for a realistic amount that is fair and achievable
  • What to do plan to do with it? – Provide a simple budget to show how the money will be spent
  • Step-by-Step – Raising money in steps builds credibility
  • Crowdfunding Timeline – details a timeline from money allocation to final delivery
  • Crowdfunding realty check – it requires work to become successful

V. Building and Leveraging Donor Databases

  • Inside Circle – Friends, Family, and Business Colleagues
  • Social media – Extended circles on Facebook, LinkedIn, Meetup, Twitter, Youtube, etc.

VI. Pledges and Rewards

  • Reward Levels – small, medium and large
  • Pre-selling products – to establish market demand

VII. Building Crowdfunding Campaign Buzz

  • Publicity – using press releases to generate positive publicity
  • Social Media – leveraging the power of large crowds
  • Event Marketing – what to do during the bottom of the U

VIII. Approaching the Finish Line

  • Thank You Notes – Thank donors for their money
  • Quick Replies – Answer Crowdfund campaign comments quickly
  • Ask for Referrals – Don’t be afraid to ask the crowd for help

IX. Mission Complete

  • Success – Satisfaction of achieving your goal
  • Business – Next comes the hard part, building a functional business
  • Fulfillment – Managing time, effort, budget and scalability
  • International – Requires additional shipping time and costs

X. Failure 

  • The Upside of Failure – Unlike most many startups that lose everything when their business is not successful,  Crowdfunders can use a Crowdfunding campaign as a very cost-effective focus group prior to a hard launch

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