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POMM Inc. Quickly Raises $812,220 With Title IV, Reg A+ Equity Crowdfunding Campaign; Investors See Huge Opportunity to Tap $81.5 Billion Mobile Accessories Marketplace With Smartphone Security Case

18 Jul

Due to an Overwhelming Response From Equity Investors, POMM’s Management Team Is Now Seeking a High-Technology Investor Relations Team With Smartphone & Cyber Security Experience

By Robert Hoskins

San Francisco, CaliforniaPOMM Inc. announced that its equity crowdfunding has successfully raised more than $812,220 for its recently launched Title IV, Reg. A+ equity investment crowdfunding campaign. Accredited and non-accredited investors are recognizing the investment opportunity made possible by the growing demand from consumers and businesses that want privacy and security for their smartphones and to guard against hackers that try to pry into cell phones and Internet backup storage clouds to steal sensitive texts, emails, photos, videos, medical records and credit card information.

POMM Inc. Equity Crowdfunding Investment Opportunties Start at $500 for Biometric Smartphone Security Cases

POMM Inc. Equity Crowdfunding Investment Opportunties Start at $500 for Biometric Smartphone Security Cases

“According to a Smartphone Case Segmentation Research Study more than 75% of all buyers purchase an impact resistant case to protect their cell phones. In addition many users also like to buy smartphone cases that provide either extra battery life for longer time periods between charging or that offer much higher data storage capacity,” said David Freidenberg, POMM’s CEO. “And with the growing problem of malware being downloaded accidentally from popular cell phone apps or hackers breaking into internet backup storage clouds, more and more customers are now seeking better privacy and security measures that guard against hacking attacks. Our POMM delivers all of these benefits and more.”

The POMM is a combined software and hardware solution that enables smartphone users to launch a set of secured applications to manage and share private information. It is implemented via a mini quad-core computer embedded in the smartphone case offering biometric and biologic authentication layers; significant secure storage area and a 50% increase in battery life.

In 2015, the U.S. smartphone industry alone sold $81.5 billion of mobile add-on accessories to a marketplace that has over 2 billion iPhone and Android cell phone customers. Considering the fact that more than 70% of the world’s population will own a smartphone by 2020, it is easy for investors to see the huge growth potential for selling POMM Biometric Smartphone Security Cases to new and existing cell phone owners on a worldwide basis.

The Manufacturer’s Suggested Retail Price (MSRP) for the POMM Smartphone Security Case will be $200 for 64GB of storage, $275 for 128GB, and $350 for the 256GB and commercial quantities for volume buyers that should be available in Q4 2016.

To generate a 10x return-on-investment for investors over the next 3 to 5 years, POMM would only need to sell 500,000 units at $200 per unit or less than 285,715 units at $350. Once POMM units are carried by Verizon, AT&T, T-Mobile and Sprint and other wireless carriers, dealers and resellers as well as big box consumer electronics retailers like BestBuy, Wal-Mart, Amazon, Apple Stores, Target, CDW and others, POMM will be positioned to issue a very attractive Initial Public Offering (IPO).

Equity crowdfunding investment opportunities start at $500 and require reading through the full Title IV, Reg. A+ Equity Crowdfunding Offering Circular located at http://pommoffering.com or call David Freidenberg at (917) 300-0651.

Read more at:
http://www.marketwired.com/press-release/pomm-inc-quickly-raises-601714-with-equity-crowdfunding-campaign-investors-see-huge-2143059.htm 

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

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Amazon Demonstrates Its Business Expertise, Provides Superior Marketing and Distribution Services for Entrepreneurs and Startups

17 Nov

Kickstarter, Indiegogo and Other Top Crowdfunding Sites Should Pay Attention and Start Providing a Deeper Portfolio of Marketing and Distribution Channel Services or Suffer the Consequences

By Robert Hoskins

Seattle, Washington – Amazon (NASDAQ: AMZN) announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

Amazon Launchpad for Entrepreneurs and Startups

Amazon Launchpad for Entrepreneurs and Startups

“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it,” said Jim Adkins, Vice President, Amazon. “Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

Amazon Launchpad offers participating startups:

  • Brand Development: Custom product pages help bring products to life through visually-compelling imagery and videos. Founders can tell their story and connect with customers in a personal way with Q&A about the startup. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations.
  • Customer Reach: Amazon’s most powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility. Startups also enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service.
  • Global Expansion: When startups are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs in more than 10 Amazon marketplaces around the world.

Amazon is working with more than 25 venture capital firms, startup accelerators, and crowd-funding platforms to bring startups into the Amazon Launchpad program. Andreessen Horowitz, Y Combinator, and Indiegogo are a few of the companies that have funded the more than 200 products currently available in the Amazon Launchpad store – which features everything from Electronics to Kitchen to Beauty items. Products from startups in the program include the Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver SheetsElectric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and Casper Mattress, among others.

Initial feedback from some of the companies in the Amazon Launchpad program includes:

  • “Launchpad makes Amazon an ideal partner for the most innovative young tech companies,” said Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz. “It’s yet another way Amazon fosters a real ecosystem of invention and creativity.”
  • “At Y Combinator, our support doesn’t end on Demo Day. With Amazon Launchpad, we are reinforcing our commitment to help bring physical products to a wide audience,” said Luke Iseman, Partner, Y Combinator. “This program will help our hardware startups get in front of more users than ever before.”
  • “Indiegogo empowers campaigners to turn ideas into reality through customer engagement and funding mechanisms. By partnering with Amazon Launchpad, Indiegogo entrepreneurs gain instant access to Amazon’s powerful distribution capabilities and massive audience,” said Slava Rubin, Co-Founder and CEO, Indiegogo. “I’m excited to see how this unique partnership enables startups to accelerate their growth and share their innovative products with the world.”
  • “Amazon recognizes the increasing importance of fast and reliable home Wi-Fi as consumers stream more video and music than ever before and connected devices go mainstream,” said Nick Weaver, Co-Founder and CEO, eero. “We couldn’t ask for a better partner and are honored to be one of the emerging companies in the Amazon Launchpad program. We’re excited to showcase our product on the world’s largest discovery platform.”
  • “Amazon Launchpad is the perfect home for our smart jewelry. This innovative way to shop lets us tell consumers the story and philosophy behind Cuff, and hopefully makes them fall in love with our product,” said Deepa Sood, Founder and CEO, Cuff. “We couldn’t be more thrilled to be a part of this initiative.”
  • “I am an accidental entrepreneur – I never dreamed that FreshPaper, which started as my middle school science project, would one day be in the hands of farmers and families across the globe. But my unlikely story is only possible because of visionary partners like Amazon who believe in our product’s potential to change the way the world eats,” said Kavita Shukla, Inventor and Founder, Fenugreen FreshPaper. “By throwing their considerable weight behind ideas like FreshPaper, Amazon is using its technology and reach to make innovation accessible to all.”
  • “The sheer scale that Amazon Launchpad offers a startup like Electric Objects is unparalleled,” said Jake Levine, Founder and CEO, Electric Objects. “Working closely with their team these last few months, I’ve been consistently impressed with the level of service and access that this program makes available. This partnership could be game-changing for our company, and we’re thrilled to have the opportunity to participate.”

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

IgnitionDeck Acquires Crowdfunding Assets Fundify and CrowdPress to Power Star Citizen-Class Fundraising Campaigns on WordPress

14 Jul

The growing software developer has embarked on a strategy to buy up  and integrate the world’s most powerful crowdfunding tools on the WordPress platform in order to build best-of-breed fundraising platforms

 By Robert Hoskins

Apollo Beach, FloridaIgnitionDeck, Inc. announced that it has acquired two of the most popular and powerful tools that offer customers a  no-commission-fee crowdfunding platform. Fundify was purchased from Astoundify and CrowdPress was purchased from BoxyStudio. These assets position IgnitionDeck as a powerful force in the crowdfunding industry and gives the company a dominant position within one of the leading online publishing platforms, WordPress, which accounts for more than 60 million websites worldwide.

IgnitionDeck - The Crowdfunding Industry's Most Popular WordPress Platform Templates

IgnitionDeck – The Crowdfunding Industry’s Most Popular WordPress Platform Templates

IgnitionDeck’s No-Commission-Fee crowdfunding tools let fundraisers host their own donation pages, keep all of the money that they raise, and control their relationship with users. Self-hosted campaigns offer a professional-looking and money-saving alternative to sites like Kickstarter and Indiegogo, which charge commissions on all funds raised, limit fundraising time periods, impose their own branding, and control the communications between fundraisers and donors.

A crowdfunding campaign on Kickstarter campaign that raises $2 million would pay a platform commission fee of 5% or $100,000 for doing nothing more than allowing a client to upload a video, write a crowdfunding profile and add up to 20 perks.  A similar campaign running on Indiegogo that falls $1 short of its goal would pay a 9% commission or $180,000.

For example, Star Citizen, one of the most funded crowdfunding campaigns in history utilized a Kickstarter campaign, running between October 19th and November 19th, 2012. It raised $2,134,374, but had to pay a Kickstarter commission fee of approximately $106,718.

Roberts Space Industries Star Citizen is the Most Funded Crowdfunding Campaign in History

Roberts Space Industries, Chris Robert’s  Star Citizen is the Most Funded Crowdfunding Campaign in History, Dwarfing Kickstarter and Indiegogo

To circumvent paying this fee for their second crowdfunding campaign, Star Citizen’s Chris Roberts turned to IgnitionDeck to help him host his own fundraising campaign using his video game’s website, Roberts Space Industries, versus going with Kickstarter.  Star Citizen used IgnitionDeck for the first $13 million, thus at 5%, saved ~$650,000 by going IgnitionDeck direct.

After that, Star Citizen hired Turbulent to further customize the Star Citizen/Roberts Space Industries site and as of July 13, 2014, the Star Citizen campaign had raised approximately $48,050,064 from 498,029 pledges, which is more than any Kickstarter or Indiegogo campaign.

Customers that have a large community of followers and feel comfortable in setting a goal of $2 million or more on Kickstarter would save a minimum of $100,000 by hosting an IgnitionDeck crowdfunding campaign on their own website. The more money raised, the more IgnitionDeck will save them.

After the experience with such a successful crowdfunding campaign, the IgnitionDeck management team realized that they needed more functionality.  Of all the tools they analyzed, it was clear that buying the functionality that the Fundify and CrowdPress themes provided would be strategic to the future direction of IgnitionDeck’s WordPress crowdfunding platform.

Launched in 2012, Fundify soon became one of the most popular tools for hosting multiple crowdfunding projects simultaneously, enabling people to “be their own Kickstarter.” The CrowdPress design theme provides a customizable front-end to Fundify’s functionality. All of these solutions– IgnitionDeck, Fundify, and CrowdPress– let hosts avoid the typical 4% to 9% commissions levied by commercial crowdfunding sites, have sold thousands of copies, and enjoy active user communities.

According to IgnitionDeck co-founder Nathan Hangen, “The IgnitionDeck and Astoundify teams have had multiple positive interactions. During one recent conversation, we began toying with the idea of bringing Fundify into the IgnitionDeck product suite. Within weeks, both teams knew it was the right thing to do, agreed on the terms, and shook hands.” Says Astoundify co-founder Adam Pickering, “We’re proud of Fundify, and all of the success and good will that it has generated. We are glad to see it become part of the IgnitionDeck family– it’s a perfect match.”

In January 2014, Indiegogo announced Indiegogo Outpost, which replicates IgnitionDeck’s ability to embed a crowdfunding campaign on a host’s website. The Outpost feature was scheduled for release Q1 2014, but it has not yet been delivered as of this writing.

The Fundify theme only costs $60. IgnitionDeck yearly license fees range between $79 and $349. WordPress hosting for a 90-day campaign costs about $20.  All forms of online crowdfunding incur transaction fees from a payment processor such as Amazon, PayPal, Stripe or WePay.

WordPress is a robust publishing system that takes most non-computer literature users a day or so to learn. The other option is to hire  a WordPress consultant who is familiar with off-the-shelf tools like IgnitionDeck and Fundify to create and launch a custom crowdfunding site for you.

In addition to standalone crowdfunding platforms for single campaigns, the IgnitionDeck Enterprise Edition allows anyone to build a full-scale, white-labeled crowdfunding site that can be branded and setup to compete directly with Kickstarter or Indiegogo.

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KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful OUYA Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the Total of $15 Million in New Funding Raised

13 May

By Robert Hoskins

In a sign of thing to come for the infant Crowdfunding industry, video game startup OUYA announced $15 million in new venture capital funding led by Kleiner Perkins Caufield & Byers (KPCB), with participation from the Mayfield Fund, NVIDIA, Shasta Ventures, and Occam Partners. The company intends to use the additional funding to support OUYA’s growing game development community, and meet increased demand for the upcoming retail launch. KPCB General Partner Bing Gordon will join the company’s board of directors, which also includes Julie Uhrman , OUYA founder and CEO, and Roy Bahat , chairman of the Board.

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

OUYA’s vision for a new kind of game console, open to all game developers, was brought to life through the support of early backers who crowdfunded the initial product development on Kickstarter. The crowdfunding effort set Kickstarter records, and delivered $8.6 million – almost nine times the target raise – signaling strong consumer demand for the console.  Venture funding validates the business strategy.

“We want OUYA to be here for a long time to come,” said Uhrman.  “The message is clear: people want OUYA.  We first heard this from Kickstarter backers who provided more than $8 million to help us build OUYA, then from over 12,000 developers who have registered to make an OUYA game, next from retailers who are carrying OUYA online and soon on store shelves, and now from top pioneering investors.”

Before joining KPCB where Gordon is focused on digital investments, he was a long-time executive at Electronic Arts, beginning with EA’s founding in 1982 which had initial funding from KPCB. As an OUYA board member, Gordon will advise the company as it scales its development community and executes its retail strategy and product development plans. Gordon also serves on the board of directors of Amazon, Klout, Lockerz, MEVIO, Zazzle and Zynga.

“OUYA’s open source platform creates a new world of opportunity for established and emerging independent game creators and gamers alike,” said Gordon.  “There are some types of games that can only be experienced on a TV, and OUYA is squarely focused on bringing back the living room gaming experience. OUYA will allow game developers to unleash their most creative ideas and satisfy gamers craving a new kind of experience.”

OUYA’s appeal lies in its unique philosophy within the console market. On OUYA, every game is free to try, and any developer can publish a game. OUYA is powerful enough to run 3D games in beautiful 1080p HD with its NVIDIA Tegra-3 processor, and open enough to invite game developers to bring their most creative inventions back to the television. More than 12,000 game creators worldwide have registered to make an OUYA game, from AAA studios to new entrants, including Square Enix, Inc., Double Fine Productions, Tripwire Interactive, Vlambeer, Kim Swift ‘s Airtight Games, Mighty Rabbit Studios, nWay, Polytron Corporation, and many others.

OUYA is now shipping exclusively to early backers as part of a preview program.  On June 25th, OUYA will be available for purchase in the U.S., Canada, and the U.K. through retailers Amazon, Best Buy, GAME, GameStop, and Target, and on OUYA.tv for $99.99. Additional controllers will retail for $49.99.  Through these retailers, consumers can pre-order OUYA today.

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