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Tag Archives: Accenture

China, India and the US to Dominate the Global Digital Fintech Platform Economy; Much of Europe Lags Behind

19 Sep

Majority of Businesses and Economies Are Not Ready for Digital Platforms, Accenture Research Shows

By Robert Hoskins

New York, New York – Research released by Accenture (NYSE:ACN) reveals that despite the potential for small and traditional businesses to become successful digital fintech platform companies, as few as 10 percent of new start-ups focused on digital platform business models will become profitable independent entities in the coming years. The analysis also reveals that China, India and the U.S. will dominate the platform economy by 2020, and that the gulf between countries will increase. To help bridge this gap, the report outlines five critical steps businesses and governments can take to succeed.

Five Factors for a Successful Digital Fintech Platform Ecosystem

Five Factors for a Successful Digital Fintech Platform Ecosystem

Accenture’s report Five Ways to Win with Digital Platforms, published in collaboration with the G20 Young Entrepreneurs’ Alliance, assesses the ability of 16 G20 economies to support the flourishing of digital platforms. It shows that the UK and Germany join China, India and the U.S. at the top of the Accenture Platform Readiness Index, but other emerging markets and European economies are predicted to lag behind, lacking sufficient business and socio-economic enabling conditions.

“When you think of digital platforms, think of China and India as much as the U.S. These economies are using the power of platforms to create large scale markets very rapidly,” said Paul Daugherty, Accenture’s Chief Technology Officer. “Many European economies are in danger of missing out in the platform economy. Multi-stakeholder cooperation is required to address the fragmented digital markets and to support the greater levels of digital enterprise and consumption that successful platform businesses need.”

Accenture’s analysis shows $20bn was invested in digital platforms between 2010 and 2015 in 1,053 publicly announced deals. More than half of this investment took place between 2014 and 2015. It also shows that rankings on the Platform Readiness Index strongly correlate to the levels of digital platform activity and investment in G20 countries.

The report recommends that governments engage with businesses leaders to advance a range of policies that can create a rich enabling environment for digital platforms including the following actions:

1.

Prioritize data protection standards and rules: Drive the harmonization of data privacy and data security legislation. Smooth cross-border data transfers.

2.

Design regulations with digital platforms in mind: Experiment with regulations alongside new technologies and business models. For instance, the U.K.’s Financial Conduct Authority’s “regulatory sandbox” allows start-ups to test ideas without immediately incurring all the normal regulatory consequences.

3.

Encourage cross-border electronic trade. Harmonize taxes and standards, consumer protection, contract laws and logistics infrastructure. The eWorld Trade Platform (eWTP), initiated by B20 China, aims to accelerate international policy collaboration to support SMEs.1

4.

Invest in digital infrastructure: For example, the E.U.’s Payment Services Directive (PSD2) will empower start-ups to expand customer reach and encourage innovative business models.

5.

Think small, act big: Educate SMEs on alternative funding, such as crowdfunding and peer-to-peer lending; and on data privacy and consumer protection. Support SMEs with digital economic zones to support e-commerce.

Five ways to succeed

Accenture notes that only 15 percent of Fortune 100 companies have developed digital platform business models to date Successful digital platforms will proliferate as small businesses and traditional industries follow the lead set by digital-born platform companies. Accenture identifies five factors critical to sustaining critical mass in digital platforms, which use new technologies to create large scale markets of customers and service providers:

1.

Proposition: Create differentiated platform services that extend beyond the point of transaction; and that support both customers on the demand side and service providers on the supply side.

2.

Personalization: Target customers through tailored experiences across all channels, using customer data to anticipate needs and offer bespoke experiences.

3.

Price: Apply new pricing models, such as pay-as-you-go, ‘freemiums’, and subscription pricing to respond to peak demand.

4.

Protection: Embed trust at the heart of the platform, using both prevention and compensation techniques to attract customers and differentiate the platform.

5.

Partners: Scale the platform rapidly by identifying digital partners – such as app developers and payment service providers – who can enrich the platform experience and fulfill customer needs.

“Digital platforms are not just the preserve of digital born companies, like Airbnb and Alibaba, but are now becoming a default business model in most industry sectors, both B2B and B2C,” said Francis Hintermann, managing director, Accenture Research. “To enjoy efficiencies and high rates of growth, companies will need to transform everything from the way they co-create goods and services with third parties, tailor their offerings to customers, and price them dynamically. Crucially, they will only sustain critical mass by working with digital partners who can deliver the range of functional services that complete the customer experience.”

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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Digitzs Shatters Glass Ceiling and Hits #1 Spot On CNBC’s Top 50 Crowdfinance Index

15 Sep

Digitzs Crowdfunding Round Closes Soon On Crowdfunder; Female Founded Fintech Company Disrupts Payments and Equity Crowdfunding

By Robert Hoskins

Santa Monica, California – Digitzs reached the coveted number one spot on the CNBC Crowdfinance 50 Index with over $7 Million in commitments for the niche payment processing startup. Digitzs is the first female founded company to reach the number one position since the index launched on CNBC in early 2015 and holds the number one position for the largest capital raise by a female founded company since Title II of the JOBS Act came into effect in the fall of 2013.

The CNBC Index tracks real time capital commitments received by the top 50 private U.S. companies via securities-based crowdfunding sites. Digitzs is currently fundraising on leading equity crowdfunding site Crowdfunder, and has raised more money than any female founder in Crowdfunder’s history.

According to Bloomberg, women-led technology companies are more capital-efficient, achieving 35 percent higher return on investment. “Digitzs CEO and Founder, Laura Wagner, is an innovative leader with grit, hustle and intellect,” noted Crowdfunder President, Steven McClurg. “She is driven to deliver near-term value for her investors, customers and co-founders.”

Wagner, a successful entrepreneur with 20-years in the payments space, has compiled a founding team of leaders in the space, including PayPal’s first CFO, David Jaques; former Head of Worldwide Payments for Apple, Edward Katzin and Visa’s Linda Perry (named Most Influential Women in Payments three years in a row); Ben Way, a world-renowned startup technologist, and Stacey Moore, an award winning technologist, strategist and entrepreneur.

“As the former head of Acquiring at Visa for 17 years, I am familiar with virtually every payment processor in the U.S., from small to large and everything in between. Digitzs has the most disruptive platform and business model I’ve seen to date,” notes Co-Founder Linda Perry.

“Virtually 100% of Digitzs’ startup funding thus far has come from team members, family, friends and the crowd,” noted Digitzs CEO & Founder, Laura Wagner. “As we bring this round to a successful close, we look forward to delivering unprecedented value back to our customers, investors and team.”

Digitzs makes payments painless for white label platforms that process ticket payments for events, donation payments for nonprofits and rent payments for property managers. Though viewed as the “Invisible Internet” by most consumers and end users, Accenture says niche cloud-based business management software platforms are a top-five 2016 trend. Digitzs’ team comes from PayPal, Visa and Apple and the company has amassed $1 billion in potential processing interest from potential platform customers.

Crowdfunder is one of the leading equity crowdfunding platforms for sourcing and funding early stage ventures with a network of over 130,000 entrepreneurs and investors. Crowdfunder provides the opportunity for direct online investment into single ventures. Companies listing on Crowdfunder are typically early-stage startups, many of which are backed by leading Venture Capital firms and private investors.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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