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CrowdVenture.com Teams Up with Equipoise Capital Partners to Offer Real Estate Equity Crowdfunding Investment Opportunities to Accredited Investors Nationwide

18 Sep
@TheCrowdventure Teams Up with Equipoise Capital Partners to Offer Real Estate Equity Crowdfunding Investment Opportunities to Accredited Investors Nationwide

@TheCrowdventure Teams Up with Equipoise Capital Partners to Offer Real Estate Equity Crowdfunding Investment Opportunities to Accredited Investors Nationwide

Projects offered on the Crowdventure.com platform will be pre-funded by Crowdventure.com and its partners. As the management team only selects projects in which it is willing to make the investment itself, investors can be assured that the investment opportunities that are on offer have been through an extensive due diligence and underwriting process and are project managed by an experienced team. Investors get the added benefit that they start earning interest on their investment as soon as the project funding round closes escrow.

For real estate developers who want to raise funds for their own real estate projects, Crowdventure.com provides access to new sources of capital quickly and efficiently, using a nationwide network of accredited investors. The loan underwriting processes employed are swift and definitive, giving borrower/developers the money they need when they need it. The Crowdventure platform differs from other crowdfunding lenders, private money lenders and hard money lenders because its goal is to fund as much of the capital stack as possible. This can include the purchase price, rehab price, interest reserves, points and closing costs.

Matthew Sullivan, Crowdventure.com’s CEO, said “This important joint venture with Equipoise Capital Partners gives our investors access to real estate expertise and creative capital structures that previously were only available to ultra-high net worth individuals and hedge funds, delivering a winning combination of low minimum investment, above market returns, and wide geographical and asset class diversification.”

Tom Braegelmann, Equipoise’s CEO, said “We are delighted to partner with Crowdventure and to be able to give the benefit of our real estate experience, creativity, deal selection and project management expertise to a wider investor audience, and to play our part in the democratization of real estate investing that crowdfunding offers.”

Accredited investors can participate in Crowdventure’s investment opportunities with as little as $5,000. The entire investment process is intuitive, quick and frictionless and can be completed online in minutes, enabling investment decisions at a time suitable to the investor. After completing the process, Crowdventure keeps its investors updated with the progress of their investments, showing how much interest has been earned while delivering the monthly interest distributions to their respective accounts.

CrowdVenture’s mission is to make real estate investing a collaborative, intuitive procedure. Its aim is to give accredited investors the opportunity to participate in high quality, innovative real estate investments across the United States. And its objective is to deliver a range of investments that previously would only be available to ultra-high net worth individuals and hedge funds, which deliver above-market returns while contributing to social betterment.

CrowdVenture empowers its investors to participate in real estate investment opportunities directly, cutting out the middlemen, reducing fees and enabling increased potential returns. The Crowdventure.com platform is simple, intuitive and secure. It gives investors the tools and information they need to confidently make transactions and monitor their investments online.

Equipoise Capital Partners is a diverse group of real estate experts carefully combined to bring ultimate gains across the board. The Equipoise management team includes experienced real estate developers, lenders, and loan and fund servicers and they are able to make and manage investments in premier real estate projects around the country. Equipoise manages numerous funds that bring advantages to lenders and borrowers alike and through their established relationships they have the benefit of access to significant deal flow across the United States.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. Heconsults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Utilizing Equity Crowdfunding Campaigns to Cross Pollinate College Education with the Opportunity to Launch Real World Startups and Conduct Equity Fundraising Campaigns

13 Mar

Providing students with a way to contribute their skills to a steady stream of equity crowdfunding campaigns is a great way to gain valuable industry experience and make money

By Robert Hoskins

Real World Benefits of Equity Crowdfunding Campaigns

Depending on the strength of their various colleges, equity crowdfunding programs can help universities begin to leverage the resources from each college and begin to cross pollinate equity crowdfunding campaigns by harnessing the strength of the entire student body.  

Providing students with a way to contribute their skills to a steady stream of equity crowdfunding campaigns would be a great way for them to gain valuable industry experience while earning a college degree.

Instead of working in non-paid internships performing menial tasks, students can invest their time and sweat equity in real world startups by helping startups work their way through the seed investment raising process.  Getting paid with equity shares versus the opportunity to add one line-item bullet point to their resume is a much more attractive option for students worried about paying off their college tuition.

By providing any of the following services below to crowdfunding campaigns, students would benefit from the opportunity to practice their intended field of study as well as enjoy the potential payoff by aggressively seeking risk, innovation and entrepreneurship opportunities.  As a part of the mentoring process students and faculty could setup a management consulting firm that specializes in equity crowdfunding campaigns. 

  • Research & Development
    • Recognition for discoveries made at the institution
    • Compliance with federal regulations
    • Attraction and retention of talented faculty
    • Attraction of corporate research sponsors
  • Business Administration
    • Accounting/Audits
    • Finance
    • Business Planning
    • Investor Relations
  • Computer Science
    • Ecommerce
    • Social Media
    • Programmers/Coders
  • Law School
    • Private Placement Memorandums
    • Intellectual Property Protection
    • Copyrights/Patents
    • Legal Contracts
    • Corporate Structures
    • Licensing revenue to support further research and education
    • Technology Transfer Offices
  • Mass Communications
    • Advertising
    • Film/Broadcast
    • Journalism
    • Marketing
    • Mass Communications
    • PR
    • Social Media

Learn more about crowdfunding:

 

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Think about launching an Equity Crowdfunding Site?

Please fill out this form to get started:

Starting a University Equity Crowdfunding Ecosystem to Build Better Alumni and Local Community Relationships

12 Mar

Crowdfunding Sites Provide Alumni with a Personal Way to Begin Investing in their Alma Maters’ Promising Startups and Reap the Benefit of Making a Lot of Money if They Invest in the Right Projects

By Robert Hoskins

Stimulating Alumni and Local Community Engagement

Establishing an Equity Crowdfunding Ecosystem is a great way for colleges and universities to reconnect alumni with their alma maters and engage them to begin investing in the school’s future.  

Unlike giving donations to a school with no idea of how the money is going to be spent, investing directly in equity crowdfunding campaigns not only gives alumni a way to give back to the university that that helped launch their careers, but also provides them with a personal way to begin investing in creative projects that are near and dear to their hearts as well as reap the benefit of making a lot of money if they invest in the right projects.

Building an Equity Crowdfunding site to market college and university projects to alumni and the rest of the world can help:

  • Build Better Relationships with Alumni;
  • Migrate Alumni from Blind Donations to Targeted Equity Investments;
  • Generate Substantially More Revenue to Finance School Programs;
  • Increase Long-Term Return on Investment; and
  • Produce Much Better  Global University Marketing Opportunities.

Equity Crowdfunding Sites are Great Marketing Tools

Not only do crowdfunding campaigns provide a great opportunity for students to raise money for their startup companies, but the marketing that is done to drive investors to their crowdfunding profiles is a great way for colleges and universities to market their school’s brand name and recruit new students in a similar manner to running TV advertisements during college football and basketball games.

The difference, however, is that instead of producing a bland 10,000 ft. overview of a college’s academics, research and development facilities and a fly over of the university campus, each equity crowdfunding campaign has the opportunity of demonstrate exactly what is actually going on inside their R&D departments, computer science data centers and bio-tech wet labs. It is a new way to streamline the Technology Transfer process.  

Equity Crowdfunding is a much more cost-effective way to bring new technology and businesses to market and can earn schools substantially more money via equity investments than licensing agreements or royalty deals. 

Entrepreneurship Centers, Incubators and Accelerators

In addition, crowdfunding sites allow schools to promote the fact that they are now offering entrepreneurship centers, co-working spaces, incubators with mentorship programs and accelerators that can help raise money to fund new startups.  Equity crowdfunding ecosystems and alumni angel networks will make is possible to attract more millennials, smarter entrepreneurs and aggressive startup high-tech and bio-tech companies seeking a fertile environment in which to launch their business ideas.

For example, look at the successful marketing campaigns that the Coolest Cooler or the Pebble Time SmartWatch crowdfunding campaigns are generating for Kickstarter.  Not only are they transforming Kickstarter into a global brand, but with 18 days left to go the Pebble Time SmartWatch has raised over $17 million. These marketing, PR and social media campaigns have generated massive amounts of free, positive and credible publicity. The same type of exposure can be generated for any college that has startups marketing their university’s equity crowdfunding campaigns via the internet and social media networks.  

Equity Crowdfunding Generates Nice Revenue Streams

Not only is the free, positive publicity great for promoting a school’s brand name, but collecting a fee similar to Kickstarter’s five-percent crowdfunding site commission fee is also a great way to make money to fund the school’s incubator and accelerator programs.

For example, the Pebble Time SmartWatch crowdfunding campaign’s site commission fee will deposit more than $1,000,000 into Kickstarter’s bank account for doing little more than setting up an e-commerce site. A simple task for any computer science college. 

College and university crowdfunding sites will start slow at first like Kickstarter did but given the strength of the university’s mass communication department, it could be much quicker.  Regardless, over a five-year period, a school’s crowdfunding site has the same opportunity to create a massive crowdfunding ecosystem like Kickstarter’s which to date has collected almost ~$2 billion in investment seed capital over the past 5 years.  

It you are a school administrator, what would injecting $2 billion into your Technology Transfer Office do for your college or university?  And that is straight rewards-based crowdfunding.  What would the same $2 billion return if just 10% percent of your startup companies went public and raised $100 million each? Once the first several dominos fall the financial returns would sufficient enough to continue growing a stronger pool of wealth with each generation of graduates. This method is precisely how Palo Alto, San Jose and San Francisco built the Silicon Valley in California into a global angel investor and venture capital powerhouse.

Alumni, Mentors and Future Students

Future students, leading mentors and disconnected alumni will suddenly have a purview into exciting projects and developments that are percolating behind the scenes in a very similar manner to Kickstarter. Crowdfunding will make it possible for the local community and general public to see the huge innovations that are going on behind the scenes, which will create the desire to get involved in the process so they too can strike it rich. Suddenly, alumni will be very motivated to keep in touch and invest often. 

Conclusion:

The crowdfunding industry is clearly fueling a new generation of makers that realize that it is more possible now than ever to bring their creative ideas to life with other people’s money, not just on the east and west coasts, but anywhere in America.

Learn more about crowdfunding:

 

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Want to setup an Equity Crowdfunding Ecosystem for your college?

Please fill out this form to get started:

GridShare.com Opens New Clean-Tech Equity Crowdfunding Site in San Francisco to Fund Renewable Energy Startups and Community Solar Projects

26 Feb

Potential investors can peruse investment opportunities in a variety of renewable energy sectors, including: solar, wind, geothermal, biogas, and small hydropower

By Robert Hoskins

San Francisco, CA – GridShare.com announced the launch of its clean technology crowdfunding platform to help renewable energy and solar projects and clean-tech companies raise capital. By creating an online platform where investors can independently engage with project owners seeking funding, GridShare is positioned to be the leading force in crowdfunding for the alternative energy industry.

GridShare Enables Everyday People to Invest in Renewable Energy Projects in the Clean-Tech and Solar Companies around the World

GridShare Enables Everyday People to Invest in Renewable Energy, Solar, Wind, GeoThermal, and HydroPower Projects in the Clean-Tech Industry around the World

GridShare is a unique online platform where renewable energy project developers and clean-tech companies from around the world post their funding needs. Potential investors can peruse investment opportunities in a variety of renewable energy sectors, including: solar, wind, geothermal, biogas, and small hydropower. GridShare also intends to host funding opportunities for energy efficiency initiatives and early-stage clean technology ventures.

“Raising money has been a huge impediment to the growth of the capital-intensive renewable energy industry,” said Jack Jacobs, CEO and Co-Founder, GridShare. “Now, with GridShare’s help, a project developer or cleantech venture can tap into a new funding channel and, ultimately, spend less time fundraising and more time focusing on their core business.”

There are three different types of investment opportunities that a company may offer through GridShare: debt, equity, and donations. High net-worth individuals, or “accredited investors,” can browse projects online, read pertinent information about the venture, and then pledge funding in exchange for equity or interest. Non-accredited investors can donate funds to a project or company that offers this option. As soon as the JOBS Act crowdfunding rules are finalized, all users will be able to invest freely for equity online.

Posting a project on GridShare is free and easy. Once the GridShare team approves the project, it will be published online. Investors will then have the opportunity to review the project details, and pledge their financial support online. The offeror then contacts the investor to arrange payment and finalize investment terms.

“For too long, large banks have controlled which solar projects can be financed. Finally, project developers like Samba Energy can rely on GridShare to offer high quality solar investments to investors nationwide,” said Michael Hidary, Managing Partner, Samba Energy, a national provider of software and services for clean energy and commercial building energy efficiency. “Samba Energy can now complete more installations and private investors can gain strong, predictable returns from solar power projects.”

GridShare earns a commission from the offeror only if its funding goal is fully achieved. GridShare also offers optional services for users that prefer to sell securities through a registered broker/dealer, conduct legal transactions under the guidance of an experienced law firm, and/or develop their materials with the help of a marketing professional.

GridShare enables everyday people to invest in renewable energy projects and cleantech companies around the world. GridShare is an independent online crowdfunding platform for renewable energy projects and clean-tech companies seeking funding.  

Investors can engage directly and independently with owners and developers through the platform. By significantly expanding the funding options available to business owners and project developers, GridShare opens up the renewable energy industry to a much wider audience of investors.

The platform is clean technology agnostic, posting investment opportunities from all types of renewable energy projects and clean-tech companies.

GridShare allows renewable energy projects and clean technology companies to raise debt, equity and/or donations from investors. By diversifying the available investment opportunities, GridShare offers a more inclusive environment for non-accredited and accredited investors alike. 

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Front Page PR Seeks Startups at Texas Incubators Accelerators that Would Like to Try a New Method of Raising Seed Investment Capital via Texas Equity Crowdfunding Sites

23 Feb

Equity crowdfunding campaigns have the ability to help entrepreneurs raise enough seed capital to pay for a co-working space and put together marketing and business development plans to gain market traction

By Robert Hoskins

Austin, Texas – Front Page PR, in tandem with the Texas Crowdfunding Network, is now offering entrepreneurs, startups and businesses in Texas the opportunity to learn how to use top Texas crowdfunding sites to raise enough seed investment capital to get their companies up and running. Anyone interested in a free 30-minute crowdfunding consulting session to learn more about crowdfunding should call Robert Hoskins at (512) 627-6622 or send a tweet to @Crowdfunding_PR.

Front Page PR Helps Startups and Small  Businesses  Plan Successful Texas Equity Crowdfunding Campaigns

Front Page PR Helps Startups and Small Businesses Plan Successful Texas Equity Crowdfunding Campaigns

“Various Texas incubators and accelerators offer attractive deals that promise to provide $50,000 of matching funds and another $50,000 from venture capital partners for any company as long as they can bring their own $50,000 to the table,” said Robert Hoskins, the Texas Crowdfunding Network’s Executive Director. “The problem is that most startups are bootstrapping their companies and do not have enough money to qualify for these types of expensive cash-up-front accelerator programs.”

“Even though incubators/accelerators have the best intentions of helping startups,” Hoskins added. “There are simply too many startups and not enough seed investment capital to go around. According to a leading Austin Accelerator Research Report even the top Texas accelerators rarely invest more than a total of $150,000 per year in startups. At $50k per deal that means only enough funding for three companies per year.”

Recognizing this widespread problem, the Texas State Securities Board created a new source of alternative financing calledEquity Crowdfundingthat provides businesses, including Texas incubators and accelerators, with a new way to raise enough seed investment capital to fund more companies, create more jobs and stimulate more economic development in Texas.

Equity crowdfunding sites now allow businesses to build an online business pitch called a “crowdfunding profile,” which can be viewed by prospective investors 24-hours-a-day, 7-days-a-week. Investors that like deals they find can purchase equity shares via online Texas crowdfunding sites in a similar manner to how Kickstarter and IndieGoGo or ecommerce sites work.

It is completely free to build a crowdfunding profile. And spending as little as $5,000 to $20,000 to produce the necessary pitch deck/video, disclosure documentation and targeted marketing campaigns to drive investors to crowdfunding profiles makes it possible for any Texas business raise up to $1,000,000 of seed investment capital per year.

Every adult in Texas can now invest up to $5,000 per year in equity investment deals they like. At $5,000 each, a small business only needs 200 investors to raise up to $1 million per year. Marketing campaigns with an average 3% response rate have the potential to drive up to 600,000 Texas investors to a company’s crowdfunding profile. And then, it only takes a very small conversion rate of those investors investing anywhere from $500 to $5,000 each to reach the desired crowdfunding goal.

When trying to raise seed capital most angel investors like to see some sort of traction in the marketplace. Smart companies will only try to raise enough money to deliver a finished product/service that can be sold as well as some marketing programs to begin customer acquisition.

After a successful first round, companies that spend their money wisely and build a solid customer base will be able to raise larger secondary and tertiary rounds as they gain momentum in the marketplace.

“Raising multiple rounds of funding to stair step their way into a successful business model is a good strategy to develop a loyal base of customers and crowdfunding investors,” Hoskins commented. “It is also a great way catch the eye of angel investors and venture capitalists who will be watching Texas Crowdfunding sites for rising stars that are still at an early stage, but growing quickly.”

Front Page PR has a 25-year track record of helping small startups launch their businesses and begin rolling out their products and services to local, regional, national and global markets. Using integrated marketing campaigns that harness the power of targeted content marketing, email marketing, PR and social media, Front Page PR can help any small business build a loyal customer base and begin preparing for a successful equity crowdfunding campaign. Front Page PR offers up to a 50% discount on various marketing services for qualified members of Texas-based co-working spaces, incubators and accelerator programs.

If your business would like to learn more about the Texas Equity Crowdfunding industry, please join our free Texas Crowdfunding Network Meetup Group or visit our Texas Equity Crowdfunding Blog to read more about how to setup a Texas Crowdfunding Portal or Issue a Texas Equity Crowdfunding Offering. We can also help setup Equity Crowdfunding Community Outreach Programs and Crowdfunding Training Programs to educate members of chambers of commerce, SBDC offices, economic development councils and large business associations on how to capitalize on equity crowdfunding to fund startups that need access to seed investment capital. 

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
@Crowdfunding_PR
www.linkedin.com/in/roberthoskins

GoldStar Trust Unveils CrowdPay.com Texas Crowdfunding Escrow and Payment Service APIs for Texas Crowdfunding Portals (TCPs) to Meet Texas State Securities Board Filing Requirements

16 Feb

GoldStar Trust  made the announcement to a packed auditorium at the Round Rock Texas State University full of crowdfunding advocates seeking to raise up to $1 million per year for new startups

By Robert Hoskins

Amarillo, Texas – The new equity crowdfunding rules from the Texas State Securities Board (TSSB) allow online ecommerce sites, also known as Texas crowdfunding portals, to market private placement memorandums (PPMs) from entrepreneurs, startups and existing businesses seeking funds to expand their operations throughout Texas. Instead of raising large sums of cash from a few Angel Investors or Venture Capitalists, any Texas-based business can now raise money utilizing a Texas crowdfunding site to market and sell equity shares to more than 20 million non-accredited Texas investors who are Texas residents.

CrowdPay by GoldStar Trust Company is the only Texas Bank Equity Crowdfunding Escrow Account Service

CrowdPay.com by GoldStar Trust Company is the only Texas Bank Equity Crowdfunding Escrow Account Service

For the first time in 80 years, any Texan 18 years or older can now invest up to $5,000 in multiple companies per year. This means any Texas-based business can now raise up to $1 million per year from hundreds to millions of Texas hobby investors and/or micro venture capitalists as well as traditional accredited investors nationwide.

For example, high-technology companies selling leading-edge wearable gadgets, smart phone apps, video games, social media management, or smart cooking appliances that set a minimum price of $500 per share can sell up to 2,000 private equity shares for a small percentage of the company’s ownership to raise $1 million of startup venture capital.

Unlike well-known, rewards-based crowdfunding sites such as GoFundMe, IndieGoGo or Kickstarter, where Crowdfunders are raising money over long 30-, 45- or 60-day campaigns, equity crowdfunding sites will be able to raise large amounts of money in a matter of hours via email blasts directing investors to online investment profiles.

“When an equity crowdfunding PPM is posted, every investor signed up on the crowdfunding portal via CrowdPay’s automated Application Programming Interface (API) will be able to fund an investment account and invest in the offering,” said Josh Duckworth, GoldStar Trust’s Director of Marketing.  “Similar to the way shares are sold during an Initial Public Offering (IPO), CrowdPay will allow investors to buy online with an electronic transfer or self-directed IRA. This requires a massive amount of processing power, stringent security and the ability to fulfill hundreds, even thousands of financial transactions automatically, which is why we branded it CrowdPay.”

Shifting the power from exclusive groups of Angel Investors and Venture Capitalists that refuse about 95% of the deals they are pitched, equity crowdfunding sites allow Issuers to market their PPMs directly to a potential audience of 20 million investors who can search equity crowdfunding sites or set automated email alerts by subject matter, product category or vertical business segment. Investors, however, must be registered with one or more of the top Texas crowdfunding sites in order to participate and to receive the confidential financial details and disclosure information associated with each PPM deal.

Any Texas-based business can open an equity crowdfunding portal by filing a Texas Crowdfunding Portal application form with the TSSB. Colleges, universities, incubators, accelerators, SBDC, chambers of commerce, magazines, industry trade associations, franchises, solar energy farms, co-operatives or any other large business organization with thousands of members who want to invest in startups and businesses as a crowd to create economic development and stimulate jobs is/are a good candidate to open an online Texas crowdfunding portal.

To setup a crowdfunding portal in Houston, the Woodlands, Sugarland, Dallas, Plano, Richardson, Irving, Fort Worth, Arlington, Hurst, Euless, Bedford, San Antonio, San Marcos, Austin, Round Rock, McAllen, Edinburg, Mission, El Paso, Killeen, Temple, Corpus Christi, Brownsville, Harlingen, Beaumont, Port Arthur, Lubbock, Laredo, Amarillo, Waco, College Station, Bryan, Longview, Tyler, Abilene, Wichita Falls, Midland, Odessa, Sherman, Dennison, San Angelo, Victoria, Texarkana and any other city in Texas, please call CrowdPay at (800) 486-6888.

CrowdPay supports equity crowdfunding portals for accredited investors nationwide and Texas intrastate crowdfunding portals that will open up crowdfunding to unaccredited investors. The system works behind the scenes via an API to open and fund investor accounts as part of the required escrow process; dividend and interest payments will also be paid to these investor accounts when applicable. CrowdPay.com is a site for portals and developers that details the specific crowdfunding process and provides in-depth API documentation. Please click here to check out CrowdPay’s API.

GoldStar Trust is one of the nation’s leading Self-Directed IRA custodians with over twenty years of experience and is the first bank in Texas to provide a working escrow solution approved by the Texas State Security Board for crowdfunding. GoldStar offers unique retirement solutions that allow investors to diversify their IRA portfolio with precious metals and other alternative investments such as equity crowdfunding. GoldStar serves as a paying agent and trustee for issuers of church bonds and municipal bonds in 38 states and serves as a custodian for more than 37,000 IRA accounts with total assets of more than $1.9 billion (as of March 31, 2014). Click here to setup a GoldStar Trust crowdfunding account.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

EquityRound.com Signs Deal to Refer Qualified Accredited Investors to FundAmercia

7 Dec

FundAmerica to Serve as Investment Banking Firm and Administrative Support for EquityRound.com

By Robert Hoskins

San Diego, CACapital Services Group entered into a strategic alliance with FundAmerica Securities whereby EquityRound.com, Capital Services Group’s online marketplace for companies raising capital under Rule 506(c) will refer interested, qualified accredited investors to FundAmerica to provide sales and transaction related services relating to offerings posted on EquityRound.com.

EquityRound.com an online investor website for emerging growth companies to market their offerings under Rule 506(c)

EquityRound.com an online investor website for emerging growth companies to market their offerings under Rule 506(c)

Capital Services Group Founder and CEO, Thomas Carter, said that “We are pleased to have established this relationship with FundAmerica. Its management team has substantial experience in the financial services industry, as well as having held positions at the Financial Industry Regulatory Authority (FINRA) which underscores our commitment to building a truly best-in-class Rule 506(c) marketing platform.”

“We are excited to partner with Capital Services Group,” said Jonathan Self, FundAmerica’s FinOp and COO, “As one of the leading platforms in the country they are doing exciting things as they assist businesses in getting the funding they need to succeed and create new jobs.”

FundAmerica Securities provides organizations with securities back-office and compliance services as they raise capital via the Rule 506(c) exemption of Regulation D of the Securities Act of 1933. The company’s related business, FundAmerica Technologies provides critical technology services to portals and issuers who are engaging in technology-driven fundraising by selling equity and debt securities to investors pursuant to 506(b), 506(c) (aka Title II of the Jobs Act) and, once rules are approved, 4(a)(6) (aka Title III of the JOBS Act) offerings.

Based in San Diego, California, Capital Services Group provides emerging growth companies with resources and support to more efficiently access growth capital and investor support, including investment packaging, direct public offering, shareholder communications. Capital Services Group owns and operates EquityRound.com an online investor website for emerging growth companies to market their offerings under Rule 506(c). 

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Equity Crowdfunding Service Providers (CSPs) Needed to Support the Growing Number of Texas Crowdfunding Portals (TCPs) and Texas Crowdfunding Issuers (TCIs)

4 Dec

Join the Texas Crowdfunding Network of securities attorneys, certified financial advisors, securities sales professionals, investment advisors, escrow agents, certified public accounts for Texas issuers

 By Robert Hoskins

Dallas, Texas – Front Page PR announced that the firm is seeking Equity Crowdfunding Service Providers to partner with in order to serve the growing number of Texas Equity Crowdfunding Portals and their Private Placement Memorandum (PPM) Issuers.

The firm is seeking to build an in-depth Texas Crowdfunding Network of securities lawyers, certified financial advisors, brokers, registered representatives, securities sales professionals, investment advisors, banking escrow agents and many other types of ancillary crowdfunding service providers that are authorized to operate within the guidelines of the Texas Intrastate Crowdfunding Exemption Rules.  Click here to join

Texas Crowdfunding Portals, Issuers and Service Providers

Texas Crowdfunding Portals, Issuers and Service Providers

“Per the Texas Intrastate Crowdfunding Exemption Rules, the top equity crowdfunding sites serving Texas are not allowed to provide any type of guidance or consulting services to their private placement issuers,” said Robert Hoskins, Front Page PR’s Director of Crowdfunding. “These service providers will be needed to help is setup corporate structures, write PPMs, select the most appropriate offering structures, establish accurate offering valuations, set up escrow accounts at Texas banks and ensure that offerings meet strict Texas and SEC securities laws.”

The goal of the Texas Crowdfunding Network is to build the beginning foundation for the brand new Texas crowdfunding industry. As with any new industry aligning the fragmented players and putting them into streamlined business directory where all the players can find each other is critical. This will allow TCI’s to find third-party CSPs that will help them put together their PPMs prior to registering their offering with a leading TCP.

The majority of TCPs are still in the process of filling out their Texas State Securities Board Registration forms. Once filed it will still take several weeks to be approved by the state. In the mean time portals are actively recruiting both accredited and unaccredited investors as well as PPM issuers.

Due to the fact that PPM issuers will need help putting together their financial paperwork and the legal rules that prevent portals for giving any guidance, there is a real need for a database of marketing, legal, securities, investment, investor relations, financial planners, document preparation and banking escrow professionals that issuers can turn to get their paperwork in order.

Financial Industry Regulatory Authority (FINRA)

To give newcomers some insight into the securities and investment industry, here are some FINRA definitions of the various players and their typical roles in the fundraising and investment process:

Brokers:

  • What they are:  While many people use the word broker generically to describe someone who handles stock transactions, the legal definition is somewhat different—and worth knowing. A broker-dealer is a person or company that is in the business of buying and selling securities—stocks, bonds, mutual funds, and certain other investment products—on behalf of its customers (as broker), for its own account (as dealer), or both. Individuals who work for broker-dealers—the sales personnel whom most people call brokers – are technically known as registered representatives.
  • What they offer:  Broker-dealers vary widely in the types of services they offer, falling generally into two categories—full-service and discount brokerage firms. Full-service firms typically charge more for each transaction, but they tend to have large research operations that representatives can tap into when making recommendations, can handle nearly any kind of financial transaction you want to make, and may offer investment planning or other services.Discount broker-dealer firms are usually cheaper, but you may have to research potential investments on your own—though the broker-dealer Web sites may have a lot of information you can use.Registered representatives are primarily securities salespeople and may also go by such generic titles as financial consultant, financial adviser, or investment consultant. The products they can sell you depend on the licenses they hold.For example, a representative who has passed the Series 6 exam can sell only mutual funds, variable annuities, and similar products, while the holder of a Series 7 license can sell a broader array of securities. When a registered representative suggests that you buy or sell a particular security, he or she must have reason to believe that the recommendation is suitable for you based on a host of factors, including your income, portfolio, and overall financial situation, your tolerance for risk, and your stated investment objectives.

Investment Advisers:

  • What they are:  An investment adviser is an individual or company who is paid for providing advice about securities to their clients. Although the terms sound similar, investment advisers are not the same as financial advisers and should not be confused. The term financial adviser is a generic term that usually refers to a broker (or, to use the technical term, a registered representative).By contrast, the term investment adviser is a legal term that refers to an individual or company that is registered as such with either the Securities and Exchange Commission or a state securities regulator. Common names for investment advisers include asset managers, investment counselors, investment managers, portfolio managers, and wealth managers. Investment adviser representatives are individuals who work for and give advice on behalf of registered investment advisers.
  • What they offer:  In addition to providing individually tailored investment advice, some investment advisers manage investment portfolios. Others may offer financial planning services or, if they are properly licensed, brokerage services (such as buying or selling stock or bonds)—or some combination of all these services.

Accountants:

  • What they are:  Accountants are trained to provide professional assistance to individuals and companies in areas including tax and financial planning, tax reporting, auditing, and management consulting.
  • What they offer:  A CPA can help you consider the tax implications of financial decisions you make and assist with other tax-related issues, such as preparing annual tax returns. Some CPAs are also certified by the AICPA as Personal Financial Specialists (PFSs), which means they have met AICPA’s education requirements for providing financial planning services, including assessing your overall financial situation, developing a budget, setting goals for saving and investing, and developing a plan for monitoring your progress and reaching your goals.

Lawyers:

  • What they are:  A lawyer is licensed to give legal advice to clients. Lawyers are trained to tell you about the legal impact one financial planning or investment decision might have on another—such as the tax implications of setting up a certain type of trust for your estate.
  • What they offer:  As with other professionals, the range of services lawyers can provide will vary greatly from individual to individual. For example, if one of your financial goals is leaving your assets to particular people or organizations, you will want to work with a lawyer who specializes in estate planning.

Financial Planners:

  • What they are:  Financial planners can come from a variety of backgrounds and offer a variety of services. They could be brokers or investment advisers, insurance agents or practicing accountants—or they have no financial credentials at all. Some will examine your entire financial picture and help you develop a detailed plan for achieving your financial goals. Others, however, will recommend only the products they sell, which may give you a limited range of choices.
  • What they offer:  The breadth and depth of services a financial planner offers will vary from provider to provider. Some create comprehensive plans that delve into every aspect of your financial life, including savings, investments, insurance, college savings, retirement, taxes and estate planning. Others have a more limited focus, such as insurance or securities. Some only prepare plans, while others also sell investments, insurance, or other products. If they sell products, their recommendations typically will correspond with the products or services they sell.For example, an insurance agent will tell you about insurance products (such as life insurance and annuities) but likely won’t discuss other investment choices (such as stocks, bonds or mutual funds). You’ll want to make certain you fully understand which areas of your financial life a particular planner can—and cannot—help with before you hire that person.

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR

Mike Mongo Launches InkShares Crowdfunding Campaign to Write New Astronaut Instruction Manual for Kids in Key West, Florida

2 Sep

The Astronaut Instruction Manual for Kids Lays Out Course to Become an Astronaut by the Year 2025 and Prepare for Careers in Space

By Robert Hoskins

Key West, Florida – Launching a campaign for his debut non-fiction space careers book, “The Astronaut Instruction Manual for Pre-Teens,” on web-based crowdfunding publishing platform Inkshares.com this week, professional space educator and self-described ‘astronaut teacher’ Mike Mongo is on a mission: to get your kids to space.

Mike Mongo Launches InkShares Crowdfunding Campaign to Write New Astronaut Instruction Manual for Pre-Teens

Mike Mongo Launches InkShares Crowdfunding Campaign to Write New Astronaut Instruction Manual for Pre-Teens

“Being a native Floridian, I am a life-long advocate of space. When it comes to converting for space, I was practically born into the role, “ says 49-year old Mongo. “It is one of the reasons I became such a dedicated proponent of space careers to students.”

In addition to his role as Chief Brand & Culture Officer for interstellar space science advocacy non-profit, Icarus Interstellar, and being a popular speaker at space science conferences, Mongo is the Key West-based author of HUMANNAIRES! Mike Mongo’s Astronaut Instruction Manual for Pre-Teens. After initially self-publishing, Mongo’s book has recently received a new burst of attention and activity from having been selected for crowdfunding by publishing startup Inkshares.com.

“Inkshares is a better model than traditional publishing,”said Adam Gomolin, Inkshares’ Chief Legal Officer, “one that is more remunerative for authors, and more sensibly disperses risk, but does not diminish quality.”

At Inkshares, books are selected by Inkshares editors and then prepared for crowdfunding. After a crowdfund campaign, the successfully funded books are then published for release and distribution in the general market.

“[Our] model allows us to gauge interest in a title and build a community around a book or piece of writing before it even hits the marketplace,” Gomolin explains, “It is like a traditional publishing house with all the editing, marketing and art support — the difference being the crowdfunding model and that our authors keep a lion share of their sales proceeds. In our opinion, everybody wins. And Mike Mongo’s Astronaut Instruction Manual for Pre-Teens is a title all of us here at Inkshares are very excited about.”

Mongo says the time is right to encourage middle-school age students to pursue careers in in space. “The difference from when I grew up during the Apollo, Skylab, and Space Shuttle eras, and today…is that today private industry is taking the space industry to unimagined heights. Companies like SpaceX, Virgin Galactic, XCOR, and Bigelow Aerospace are tomorrow’s Apple and Google, they are tomorrow’s Hilton and Ford. These are real companies that already offer real jobs, and soon those jobs with be in space. ”

The crowdfund campaign kicked off this past week for The Astronaut Instruction Manual for Pre-Teens and has already achieved nearly 15% of its $10,000 goal. If the campaign reaches its financial goal by the campaign’s October 15th deadline, the book will then immediately be prepared for publication.

“It’s exciting,” says Mongo. “I became an astronaut teacher and wrote The Astronaut Instruction Manual for Pre-Teens when it dawned on me several years ago how, for me, astronaut was no longer a viable career option. That epiphany is the exact reason why I became an astronaut teacher and why I wrote the book. I want to make sure all the young students today who want to go to space realize that they genuinely do have the opportunity to live, work, and place in space…and maybe one of them will be so inspired by my book and they will remember and hold a seat for me to come along too!”

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