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GoSun Exhibits Fuel-Free Solar Stove at Consumer Electronics (CE) 2017 to Support Equity Crowdfunding Campaign

29 Jun

GoSun is introducing the world’s first fuel-free solar powered grill, utilizing energy from the sun to bake, boil, fry or steam a meal for six in less than one hour, at the Metropolitan Pavilion during CE Week 2017, July 12 and 13 in New York City

By Robert HoskinsCrowdfunding PR

New York City, New York – In order to expand its clean-tech business, the GoSun outdoor solar grill is undertaking an equity crowdfunding raise with the assistance of SeedInvest that for as little as $500, anyone can own a piece of GoSun and its solar powered future. GoSun will be tapping is growing crowd of customers to support its crowdfunding campaign with more 11,000+ stoves sold in +60 countries, and major distribution agreements signed with major retailers such as ACE Hardware, Brookstone, Cabela’s, REI, Home Depot and in third world countries where there is no electricity, propane or natural gas to cook with.

GoSun is introducing the world’s first fuel-free solar powered grill, utilizing energy from the sun to bake, boil, fry or steam a meal for six in less than one hour

GoSun is introducing the world’s first fuel-free solar powered grill, utilizing free, green solar energy from the sun to bake, boil, fry or steam a meal for a family of people six in less than one hour

GoSun’s line of innovative solar cookstoves can bake, boil, or fry almost anything, just by using the power of the Sun’s solar energy. It’s clean and safe: there are no fossil fuels or wood, no smoke or emissions, no hot coals, no open flames, no explosive gas, and no grease or soot, which are major detriments in many undeveloped countries.

“According to the UN, over 3 billion people, are still cooking on fuels, such as Kerosene or wood, that are harmful to their health, contributing to deforested landscapes and a cycle of poverty,” explained Patrick Sherwin, GoSun Founder and CEO. “GoSun is committed to making game-changing clean cooking devices to power the good life in both developed and developing markets. The newly released GoSun Grill is designed to provide a convenient and accessible way to cook with free, clean, green solar energy while promoting sustainability and healthy cooking.”

How GoSun Solar Stove Works
The GoSun solar stoves incorporate a proprietary vacuum tube technology that allows for fast cooking, portability, simple operation, and safe and clean cooking, without propane or charcoal. Sunlight is focused by parabolic reflectors onto the vacuum tube that converts up to 80% of solar radiation into heat that builds up to temperatures of 550°F or 288°C. Despite the high cooking temperatures, the exterior of the grill remains cool. In addition, the vacuum tube also doubles as an insulator, keeping the food hot even with clouds, or in the freezing cold conditions.

How Much Does the GoSun Solar Stove Cost?
GoSun’s cookers are available online at REI, Home Depot, Brookstone or via GoSun’s website, at prices ranging from $279 to $799.

Solar Electric Hybrid Grill
“While we are excited about everything the grill can do, we realized it was lacking one capability – cooking at night,” stated Sherwin. “So we are also developing a solar electric hybrid grill that stores the sun’s energy enabling cooking at night.”

The storage solution includes a Photovoltaic (PV) panel to capture the energy during the day and an option electrical heating element to enable cooking at night. By placing the electrical heating element on the grill and leveraging the vacuum tube’s insulation capability, the hybrid grill cooks using only a fraction of the energy of an electric stove. The hybrid version of the grill will be available in 2018.

GoSun is an innovative manufacturer of solar cookers that can heat up to 550°F and cook a meal in as little as 20 minutes with no fuel other than the sun’s  free, green solar energy. What started as a simple inspiration has grown into the leading name in fuel-free cooking, delivering thousands of stoves in more than 60 countries. Visit www.GoSunStove.com for more information.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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Crowdfunding Investor Commitments Surpass $5 Million for Title III Equity Crowdfunding Campaigns that Met Their Minimum Goals

18 Aug

Seeking Out Great Title III, Reg. CF Investment Opportunities? Check Below for Some of the Most Popular Crowdfunding Campaigns!

By Robert Hoskins

Austin, TX –  The new Title III rules – also known as “Regulation Crowdfunding” – enable even first-time investors to fund startups online with as little as a few hundred dollars of investments. Using Title III, Reg. CF crowdfunding, companies are able to raise up to $1 million.

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

Wefunder Dominating the Title III Reg CF Equity Crowdfunding Marketplace

The following are Title III crowdfunding companies with Investor Commitments that have surpassed their minimum goals as of the time of this store and broken down by crowdfunding portal:

WeFunder:

NextSeed:

SeedInvest:

  • MF Fire: A fire technology company leveraging advanced combustion science to engineer superior fire products

FlashFunders:

  • MobileSpike, Inc.: Allows law enforcement officers to stop pursuits from the safety of their vehicle

StartEngine:

  • Snapwire: Connects mobile photographers with businesses and brands that need creative imagery

Seedrs:

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Weekly Update 6/13 – Top 10 Title, Crowdfunding Regulation Offerings Update Report

13 Jun

Top 10 Equity Crowdfunding Campaigns Have Raised $711,196 Since May 16th Using Title III, Regulation Crowdfunding

By Robert Hoskins

Austin, Texas – Here is a update of the first round of Title III, Regulation Crowdfunding campaigns that launched on May 16th, almost a month ago. In aggregate, the crowdfunding campaigns have raised $711,196.  And that figure would be much higher if we included the all 40 of the equity crowdfunding campaigns that have been approved by the SEC for issuing Title III offerings.

To give crowdfunders an idea of which platform is raising the most money, we added up the totals for each platform and so far, WeFunder is ruling the roost with 61% of all money raised:

  1.  WeFunder.com            $433,094
  2.  NextSeed                        $112,500
  3.  StartEngine                     $91,302
  4.  SeedInvest                      $74,300

                                     Total: $711,196

Why are some companies raising a lot of money and others are struggling?  It comes down to how much money these crowdfunding campaigns are spending on marketing.  Its hard to raise money unless campaigns are spending money on advertising, email, PR, social media and website marketing to raise awareness for their campaign and its products or services. Simply listing a campaign on a fundraising portal is not enough and why 60% of rewards-based campaigns fail.

For example, check out the profiles below to see their company websites, their social media credentials on Facebook, LinkedIn and Twitter and then Google their founders names and company names to see what they have done to promote their company in the news media.

It will be easy to see what management teams have done the proper prep work and planned effective marketing campaigns and which teams haven’t even been able to cobble together a simple company website.

If a management team can’t build a simple website, how in the world can they run a successful business?

One founder commented that, “They didn’t build a website because they wanted everyone to focus on their crowdfunding campaign profile.”

Most investors will read everything they can about the company, their products/services, news stories, research reports, industry analysts projections for the marketplace, etc., etc.

The goal should be to provide enough information to remove all the fear, doubt and uncertainty from the investment sales equation and give them the urge to invest before they even start reviewing the SEC financial disclosure information on the crowdfunding portal’s website.

For example, let’s take at look at NextRX.  They are on the StartEngine platform.

The good news is that they have a website, but not one shred of industry facts, figures or industry growth projections to support the fact that the Medical and Recreational Marijuana industry is currently the fastest growing industry in the United States and is expected to reach more than $22.8 billion in revenue in the next 4 years. Not one single fact about the 16 additional states that will probably sign new cannabis regulations into law during 2016 that will take the U.S. from 4 legal markets to more than 20.

Is providing some research on local or national marijuana industry markets important? Hell yes.

As an investor, I want to know, in detail, about my possibility of earning a nice return-on-investment for buying shares in their company. I would love to say this is why they haven’t raised any money, but its not.  A smart investor relations team would use their current banking problem and turn it into an opportunity to expose the hurdle they face with setting up an escrow account and use the example to try and put more pressure on the financial banking system and the U.S. Government to remove marijuana as a Class One drug so banks don’t have to worry about breaking federal law.

Why not provide a Marijuana Pitch Video like this one? It practically makes the investor want to jump in before it’s too late! If the big investors are doing it, then I certainly don’t want to miss out on the next big industry that is almost guaranteed to boom in the U.S.

Why not include a Marijuana Industry Analyst Report like this that projects a $22.8 billion industry in the next 4 years. It would be kind of like investing in a liquor company right before prohibition ended.

As a reporter, perhaps I want to write a story based on the marijuana’s industry’s potential growth. But the company’s management team has failed to provide a media kit with company backgrounders, executive head shots, bios, press releases, market research, white papers, photos, graphics, etc., which means they are very inexperienced business executives and have never worked in a big corporation. To me this means this company will mostly likely fail as business because they certainly do not understand marketing, which is the key to all sales growth.

6/13 Weekly Title III, Crowdfunding Update:


1. Taxa Biotechnologies (genetic plant engineers)

Crowdfunding Platform: WeFunder

Amount Raised:  $221,115

2. The Legion M Entertainment (media company)

Crowdfunding Platform: WeFunder

Amount Raised: $188,229

3. Native Hostel Austin (Luxury hostel in Austin

Crowdfunding Platform: NextSeed

Amount Raised: $112,500

4. MF Fire (an app-drive, low emissions wood stove)

Crowdfunding Platform: SeedInvest

Amount Raised: $63,300

5. Bloomery SweetShine (distillery)

Crowdfunding Platform: StartEngine

Amount Raised: $58,800

6. Gigmor (Connecting bands with venues and gigs)

Crowdfunding Platform: StartEngine

Amount Raised: $17,505

7. Urban Juncture (developing commercial real estate)

Platform: WeFunder

Amount Raised: $11,950

8. Treasure State Internet (fiber optic installation)

Crowdfunding Platform: WeFunder

Amount Raised:  $11,800

 

9. GameTree (Social network for gamers)

Crowdfunding Platform: StartEngine

Amount Raised:  $11,060

10. StartMart Cleveland (Coworking space)

Crowdfunding Platform: SeedInvest

Amount Raised: $11,000

11. Graphic Armor (personalized condoms)

Crowdfunding Platform: StartEngine

Amount Raised: $3,937

12. NextRX Inc (Medical marijuana network pass)

Crowdfunding Platform: StartEngine

Amount Raised:  $0 (on hold because escrow account closed by bank)

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Top 10 Title III, Regulation Crowdfunding Offerings Ranked on the Amount of Crowdfunding Raised

18 May

Searching for the Hottest New Title III, Regulation Crowdfunding Investment Opportunities?

For fun, we thought we would keep track of the first wave to Title III, Regulation Crowdfunding Offerings to see who has raised the most money to date. The current crowdfunding campaigns are ranked in order by the amount of money they have raised as of May 24, 2016 at 4:00 pm.

After the first week, it looks like crowdfunding campaigns with lower investment amounts far outpaced larger investment requirements.  The same is true of lower crowdfunding investment goals. For example, GameTree has a minimum investment of $100 and a fundraising goal of $100,000 and barely two weeks into their campaign they are 90% funded.

If you’d like shop around and make your first non-accredited investment in a Title III, Regulation CF offering, please review from the offers listed below.

You might also check out their company websites, their social media credentials on Facebook, LinkedIn and Twitter and then Google their founders names and companies to see what they have done to promote their company in the news media.

It will be easy to see what management teams have done the proper prep work, planned effective marketing campaigns and the others that haven’t even been able to put together a simple company website.

If they can’t build a simple website, how in the world can they run a successful business?

Here is also a quick snapshot of what Title III Crowdfunding Platforms have raised the most money:

  1.   WeFunder.com            $243,871
  2.   StartEngine                  $142,602
  3.   SeedInvest                     $74,800
  4.   NextSeed                        $26,900

Total: $461,273


1. The Legion M Entertainment (media company)

Crowdfunding Platform: WeFunder

Amount Raised: $120,611

2. Taxa Biotechnologies (genetic plant engineers)

Crowdfunding Platform: WeFunder

Amount Raised:  $111,860

3. MF Fire (an app-drive, low emissions wood stove)

Crowdfunding Platform: SeedInvest

Amount Raised: $40,900

4. Native Hostel Austin (Luxury hostel in Austin

Crowdfunding Platform: NextSeed

Amount Raised: $26,900

5. Bloomery SweetShine (distillery)

Crowdfunding Platform: StartEngine

Amount Raised: $35,700

 

6. GameTree (Social network for gamers)

Crowdfunding Platform: StartEngine

Amount Raised:  $90,360

7. Treasure State Internet (fiber optic installation)

Crowdfunding Platform: WeFunder

Amount Raised:  $8,800

8. StartMart Cleveland (Coworking space)

Crowdfunding Platform: SeedInvest

Amount Raised: $7,000

9. Gigmor (Connecting bands with venues and gigs)

Crowdfunding Platform: StartEngine

Amount Raised: $14,905

10. Urban Juncture (developing commercial real estate)

Platform: WeFunder

Amount Raised: $2,600

11. Graphic Armor (personalized condoms)

Crowdfunding Platform: StartEngine

Amount Raised: $1,636

12. NextRX Inc (Medical marijuana network pass)

Crowdfunding Platform: StartEngine

Amount Raised:  $0

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Top 100 Crowdfunding Sites in the United States, Europe, Asia, South America, Africa and other Global Markets in 2016

1 May

Seeking the Top 100 Crowdfunding Sites
in the United States or the Rest of the World? See Our Updated 2016 Rankings!

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

Crowdfunding PR’s 2016 Top 100 Global Crowdfunding Sites

 By Robert Hoskins

[Click Here to Tweet this Top 100 List to Your Business Colleagues]

United States – We have updated our List of the Top 100 Global Crowdfunding Sites for 2016 in the United States, Europe, Asia, South America, Africa and other global markets.  

Clicking on the website traffic ranking links below will take readers to one of the most insightful resources of information that details each website’s traffic ranking; the number of unique visitors per month; the average time spent on each site per visit; and the number of pages viewed per each visit.

Of more interest to crowdfunding campaign managers will be the precise ratio of social media, content marketing, search engine marketing, email marketing and display advertising that is being utilized by each crowdfunding site’s marketing campaigns to drive readers and investors to their crowdfunding profiles.

GoFundMe vs Kickstarter SimilarWeb Stats

GoFundMe vs Kickstarter SimilarWeb Stats

Even though these numbers reflect the aggregation of all of a given portal’s crowdfunding campaigns marketing efforts, they offer direct evidence of what is working and what is not.  Note the difference on how much social media and display advertising is being used by the Top 10 Crowdfunding Sites compared the lower 90 crowdfunding sites. 

This information can be used by crowdfunding sites as well as their crowdfunders to get a thorough understanding on how to plan future marketing campaigns that will have a higher than average success rate.

Want to know how Kickstarter has just retaken GoFundMe as the world’s #1 crowdfunding platform? Click on the Global Rank number links below and then use the comparison tool to show side-by-side comparisons of SEO keywords, link referrals, and social media usage. See the bottom of the page for more crowdfunding marketing tips.

[Click Here to Tweet this Top 100 List of Crowdfunding Sites]

  2016 Rank © Front Page PR   Global Rank
#1 (2015: #2) www.kickstarter.com        692
#2 (2015: #1) www.gofundme.com      1,805
#3 (2015: #4) www.indiegogo.com      2,126
#4 (2015: #3) www.angel.co      4,550
#5 (2015: #5) www.lendingclub.com      9,781
#6 (2015: #6) www.justgiving.com    10,950
#7 (2015: #9) www.ulule.com     15,943
#8 (2015: #7) www.youcaring.com     22,315
#9 (2015: #8) www.kiva.org     24,366
#10 (2015: #12) www.crowdrise.com      24,617
#11 (2015: #10) www.donorschoose.org      33,737
#12 (2015: #16) www.fundingcircle.com      37,717
#13 (2015: #11) www.pledgemusic.com     42,380
#14 (2015: #13) www.tilt.com      51,509
#15 (2015: #50) www.seedandspark.com     64,606
#16 (2015: #22) www.circleup.com     68,095
#17 (2015: #24) www.kickante.com.br     69,483
#18 (2015: #15) www.crowdcube.com     73,968
#19 (2015: new) www.seedrs.com     90,162
#20 (2015: #28) www.gogetfunding.com     97,023
#21 (2015: #29) www.fundrise.com    117,386
#22 (2015: #20) www.firstgiving.com     117,598
#23 (2015: #17) www.razoo.com    126,920
#24 (2015: #14) www.giveforward.com     126,939
#25 (2015: #38) www.seedinvest.com     135,275
#26 (2015: #18) www.fundly.com    140,609
#27 (2015: #27) www.zeczec.com     151,454
#28 (2015: #25) www.crowdfunder.com    158,984
#29 (2015: #23) www.fundable.com    185,100
#30 (2015: #19) www.pozible.com    189,422
#31 (2015: new) www.companisto.com    201,708
#32 (2015: new) www.wiseed.com    211,628
#33 (2015: #21) www.fundrazr.com    214,382
#34 (2015: #31) www.experiment.com    217,304
#35 (2015: #53) www.peerform.com    222,324
#36 (2015: #53) www.startengine.com    227,165
#37 (2015: new) www.seedmatch.de    227,277
#38 (2015: #86) www.bnktothefuture.com    279,553
#39 (2015: new) www.fundersclub.com    284,743
#40 (2015: #45) www.ourcrowd.com   286,808
#41 (2015: #26) www.equitynet.com   293,867
#42 (2015: new) www.syndicateroom.com   293,940
#43 (2015: #32) www.realtymogul.com   332,585
#44 (2015: #42) www.pledgie.com   351,524
#45 (2015: #39) www.slated.com   354,964
#46 (2015: #44) www.fundanything.com   361,785
#47 (2015: #40) www.patchofland.com   364,803
#48 (2015: #33) www.geldvoorelkaar.nl   367,546
#48 (2015: new) www.anaxago.com   392,914
#49 (2015: #48) www.ppl.com.pt   407,009
#50 (2015: #30) www.fundedbyme.com   410,994
#51 (2015: #41) www.givezooks.com   443,766
#52 (2015: #76) www.joinmosaic.com   472,517
#53 (2015: #43) www.microventures.com  504,408
#54 (2015: #new) www.invesdor.com  520,978
#55 (2015: #37) www.offbeatr.com   526,705
#56 (2015: #36) www.wefunder.com   586,450
#57 (2015: #57) www.plumfund.com   603,093
#58 (2015: #65) www.crowdstreet.com   616,566
#59 (2015: #49) www.dragoninnovation.com   635,079
#60 (2015: #52) www.opportunity.org   669,915
#61 (2015: #61) www.flashfunders.com   693,854
#62 (2015: #58) www.fundraise.com   744,583
#63 (2015: #46) www.pave.com    748,172
#64 (2015: #64) www.symbid.com   884,303
#65 (2015: #68) pitchfunder.asufoundation.org 1,072,918
#66 (2015: #34) www.onevest.com 1,098,541
#67 (2015: #66) www.assetavenue.com 1,124,447
#68 (2015: #69) www.artistshare.com 1,135,924
#69 (2015: #70) www.nextseed.com 1,138,179
#70 (2015: #63) www.piggybackr.com 1,162,479
#71 (2015: #62) www.trucrowd.com 1,246,018
#72 (2015: #60) www.barnraiser.us 1,288,466
#73 (2015: #54) www.bolstr.com 1,477,216
#74 (2015: #59) www.earlyshares.com 1,585,544
#75 (2015: #80) www.pledgecents.com 1,597,425
#76 (2015: #82) www.crowd2fund.com 1,776,210
#77 (2015: #47) www.growvc.com 1,791,220
#78 (2015: #87) www.acquirerealestate.com 1,989,566
#79 (2015: #71) www.appsfunder.com 2,649,175
#80 (2015: #78) www.dreamfunded.com 2,760,699
#81 (2015: #72) www.assob.com.au 2,767,540
#82 (2015: #90) www.massivemov.com 3,234,838
#83 (2015: #55) www.investx.com 3,486,195
#84 (2015: #75) www.faithlauncher.com 3,605,295
#85 (2015: #75) www.crudefunders.com 3,792,211
#86 (2015: #84) www.texasenetworks.com 3,923,796
#87 (2015: #51) www.pubslush.com 4,078,981
#88 (2015: #73) www.foodstart.com 4,358,969
#89 (2015: #56) www.uinvest.com.ua 4,483,866
#90 (2015: #79) www.propellr.com 4,516,046
#91 (2015: #85) www.icrowd.com 4,629,191
#92 (2015: #67) www.microgiving.com 4,757,890
#93 (2015: #81) www.massventure.com 5,544,974
#94 (2015: New) www.offerboard.com 5,968,517
#95 (2015: #99) www.cMEcompete.com 6,363,051
#96 (2015: #83) www.ipledg.com 6,460,243
#97 (2015: #93) www.funderhut.com 6,764,561
#98 (2015: #97) www.crowdfundingbank.com 7,068,480
#99 (2015: #77) www.crowdfundingpays.com 7,667,040
#100 (2015: #88) www.sterlingfunder.com 7,951,827

Source: Feb 2016 SimilarWeb Website Statistics

Crowdfunding PR’s goal is simple. We want to make it possible for crowdfunders to shop for  crowdfunding platforms in a similar manner to the way media planners/buyers used to analyze ABC and BPA audit statements to buy advertisements in the business-to-business trade publication industry, where important media buying decisions were based on straight mathematics, not popularity or random guessing.

For example, would you rather run a crowdfunding campaign on a site where visitors are looking at 2-3 pages in around 3 minute’s time or a site where buyers are spending 6 to 11 minutes reviewing 6 to 10 pages?

This is the difference between shoppers who are visiting a site to see a particular crowdfunding campaign based on a marketing campaign versus people who are visiting a site to explore and actually shop around to find good deals to buy or invest their money.

This is why launching a campaign on Kickstarter or GoFundMe does not guarantee success. While Kickstarter, GoFundMe or Indiegogo may be the largest sites in the world, people are only spending enough time to shop through more than 2 to 3 crowdfunding profiles before they exit. While other sites like Razoo.com, DonorsChoose.org, and FundingCircle.com have visitors that stay more than 6 to 11 minutes and view 6 to 10 pages.

When researching, planning and executing successful marketing programs for both crowdfunding platforms as well as their individual crowdfunding customer profiles, it is extremely important to see what is driving the most traffic to any given crowdfunding site.  Success is usually determined not only by what site the crowdfunding campaign is being hosted on, but also the marketing programs being harnessed to drive potential donors/investors to a specific crowdfunding profile.

Clicking on each link above will allow media planners/buyers to understand what role direct traffic (content marketing), search engines (SEO, PPC Advertising), social media (Facebook, LinkedIn, Twitter, Reddit, Quora), email marketing and display advertising (Google Display, Outbrain, AppNexus) are having on the success of crowdfunding campaigns.

For example, when planning a social media strategy, one of the most popular questions we get asked is – what social media networks are driving the most visitor traffic? Facebook, LinkedIn, Twitter, Quora, Reddit, YouTube, Pinterest, Instagram? The links above will make this answer crystal clear.

Not satisfied with your position on the list? Front Page PR’s team of crowdfunding PR, social media and marketing experts can help crowdfunding sites and crowdfunding campaigns plan the perfect mix of integrated marketing programs to significantly improve the amount of website traffic being driven to any given fundraising campaign or crowdfunding platform.

Feel free to call (512) 627-6622 with questions or request help to improve your website statistics before June.

More Top 100 Crowdfunding Site Lists:

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If you’d like to add your site to the Top 100 list, please fill out the form below.

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Front Page PR Targets New Texas Crowdfunding Portals and Private Placement Issuers with Advertising, Marketing and PR Consulting Services

17 Nov

Offers Texas Crowdfunding Portals (TCPs), Texas Equity Private Placement Issuers & Texas Investors Guidance on the Best Strategies to Launch and Market Successful Crowdfunding Campaigns in Texas

By Robert Hoskins

Austin, Texas – Today a new Texas Crowdfunding Exemption Rule goes into effect that will give the state yet another financial tool to encourage more people with creative ideas to start new businesses in Texas. For the first time in 80 years, businesses will be able to sell equity shares in their business to more than 20 million unaccredited investors who live in Texas via new online Texas crowdfunding portals using general solicitation.

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page PR is one of the leading Crowdfunding PR firms in America

“Already armed with a zero income tax, low overall tax burden, sensible regulations and low housing costs, Texas is now armed with an even more powerful financial tool, Equity Crowdfunding,” said Robert Hoskins, Front Page PR’s Crowdfunding Director. “This new small business financing tool will be the key to helping businesses, entrepreneurs, and new startups in Texas raise venture capital by selling equity shares in their companies to Texas residents.”

Similar to the way that powerful and exclusive Silicon Valley venture capital firms built their wealth during the 1990s by betting on high-tech startups, every legal resident in Texas can now legally become a micro venture capitalist by investing up to $5,000 per deal in local Texas startups and existing businesses. As crowdfunded deals begin to go public, the wealth and economic development that will be created in Texas will be hard to match.

Texas offer investors a wide variety of industries to choose from including application development, software, mobile apps, communications, information technology, high-tech gadgets, video games, aerospace, aviation, bio-tech, life sciences, clean-tech, energy, oil & gas, real estate, film, entertainment, music and many other promising industries.

Already home to 1.7 million small businesses, gaining access to a market of 20+ million new potential investors combined with the SEC’s legalization of general solicitation will make Texas the best and easiest place in America to start a new business and raise venture capital.

And the seeds for a bumper crop of new Texas Crowdfunding Portals are already being planted. SeedInvest.com/Texas, TexasCrowdfunding.com, TexasEquityShares.com are already in the various stages of building their new crowdfunding portals and filing their applications with the Texas State Securities Board, but soon they will be harvesting their first round of Texas crowdfunded startups.

“SeedInvest has worked primarily with angel, venture capital and other accredited investors to match them up with startups in Texas such as Virtuix, based out of Houston,” said Marc Nathan, SeedInvest’s Managing Director of Texas. “But the Texas crowdfunding exemption will allow us to reach a much wider audience of unaccredited investors.”

“There are many great companies that connect technology startups with sophisticated investors, but we’re focused on working with businesses that want to build and grow with support from investors in their own backyard,” said Amy Forsyth, Texas Crowdfunding’s CEO. “To accomplish this goal we’re taking a different approach than most and plan to focus on featuring local small businesses and early-stage companies that are often overlooked, undervalued and under capitalized.”

“Our crowdfunding portal will be seeking high-tech crowdfunding equity issuers that are focused on Internet technologies, e-commerce, smartphone apps, digital properties and platforms, Software as a Service (SasS), etc.,” said Dusty Brogdon, Texas Equity Shares’ CEO. “We are seeking to serve mid-tier crowdfunding equity issuers with a minimum project value of $200,000+ with a long-term goal of taking the business public within two years.”

“Texas is about to see a dramatic surge in demand for Texas crowdfunding portals, equity private placement issuers and investors. Front Page PR is ready to help these companies bring their products and services to the Texas marketplace,” Hoskins continued. “Armed with the right community outreach programs needed to educate entrepreneurs and investors on the new crowdfunding rules, the possibilities for small business formation and growth in Texas will be limitless.”

Front Page PR provides a portfolio of crowdfunding marketing communications services, which will be instrumental in bringing these new crowdfunding portals to life and helping them launch successful crowdfunding campaigns for their fundraising campaign managers, including:

  • Crowdfunding portal selection
  • Crowdfunding deal structure
  • Crowdfunding disclosure documents
  • Crowdfunding profiles and pitch videos
  • Community outreach strategies
  • Advertising campaigns
  • Email marketing campaigns
  • PR/media relations campaigns
  • Investor education programs

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Top 10 Texas Equity Crowdfunding Sites (Portals)

22 Jul

Top 10 Equity Crowdfunding Sites for Accredited and Non-Accredited Investors in Texas

By Robert Hoskins

Austin, Texas – We set out to write a story on the Top 10 Equity Crowdfunding Sites in Texas, but according to Google there are only few rewards-based and equity-based crowdfunding sites (see lists below) that are planning to serve the Texas market place.

Suffice it to say that there is a huge opportunity for people with finance, legal and marketing experience to get into the Texas crowdfunding business.

Texas ranks #2 only to California by population with an estimated 26 million people, and approximately 20 million of those are 18+ years old.  When the Texas Intrastate Crowdfunding Exemption Rule goes into effect in November 2014, unaccredited investors will be able to invest up to $5,000 per year in start-ups and existing businesses, which represents a potential investment capital pool of $100 billion.

If you’d like to explore what it takes to setup a crowdfunding site in Texas, please give us a call at (512) 627-6622.

Top 10 Texas Sites – Unaccredited Investors:

Rank © Front Page PR   Global Rank
#1 www.texas.trucrowd.com     485,665
#2 www.nextseed.com     992,563
#3 www.massventure.com  1,388,521
#4 www.texascrowdfunding.com  3,315,899
#5 www.investpeer.com  5,659,309

Source: Feb 2015 SimilarWeb Website Statistics

Top 10 Texas Sites – Accredited Only Investors:

Rank © Front Page PR   Global Rank
#1 www.seedinvest.com    184,226
#2 www.microventures.com    241,967
#3 www.investx.com    403,141
#4 www.dreamfunded.com 1,267,585
#5 www.texasenetworks.com 1,721,280
#6 www.realtywealth.com 2,647,893

Contact us at 512-627-6622 if you would like to add your Texas crowdfunding portal to our list.

More Top 100 Crowdfunding Lists:

 

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