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New BioMetric, Predictive Video Analytics Tool to be Unveiled at SXSW Sports to Enable NFL, NBA, MLB Coaches, Scouts and Recruiters to Shop for New Players 24×7 from Anywhere

5 Mar

Austin-based sports social media network for student athletes to be introduced at press event with ESPN, college/major sports stars and coaches, sportscasters and major league sports executives

 By Robert Hoskins

ScoutsViewSports.com selects SXSW Sports to introduce its new biomechanics, predictive video analytics tool that allows high school, college/university, NFL, NBA and MLB coaches, scouts and recruiters to analyze student athletes’ performance from anywhere in the world.  Endorsed by Fred Akers, former University of Texas Coach and Roberto Clemente, Jr., ESPN TV broadcaster and former baseball player, the new sports social media network is targeting student athletes 13-years-old through pro-level athletes, who can build profiles that catalog their sports career, game performance stats, collegiate standings and much more.

Shark Tank Winner, ScoutsView Sports, Unveils New Biomechanics, Predictive Video Analytics Tool to Help NFL, NBA and MLB Scouts, Recruiters and Coaches Evaluate Student Performance at SXSW

Shark Tank Winner, ScoutsView Sports, Unveils New Biomechanics, Predictive Video Analytics Tool to Help NFL, NBA and MLB Scouts, Recruiters and Coaches Evaluate Student Performance at SXSW in Austin, Texas

Who:

ScoutsViewSports.com, an Austin-based Shark Tank Winner, recently pitched and won an investment from Kevin Harrington, an original Shark Tank Investor, at the Shark Tank Feb. 6th event held in Austin, Texas.  ScoutsView has an equity investment deal with Mr. Harrington on the table and will receive access to his global TV network distribution, rolodex and the As Seen on TV brand name.

What:

Student athlete social media network that records lifetime achievement, builds a large fan base and provides a huge database of biometrics, predictive video analytic clips where college, university and NFL, NBA, MLB major league scouts can analyze student athletes’ skills, performance and stats from anywhere in the world and shop for players that meet their exact team requirements.

Where:

Shiner’s Saloon located at 422 Congress Ave. #D, Austin Texas 78701 or call (512) 448-4600, which is located next door to the Driskill Hotel, which is the headquarters for SXSW Sports.

When:

ScoutsView Sports and ESPN’s “Laying Down the Law” program will be at Shiner’s Saloon everyday from 3/7/14 to 3/10/14 from 3:00 pm to 8:00 pm. The team will be interviewing the following list of famous sport celebrities, college and major sports stars and coaches, sportscasters and major league sports executives, plus many more impromptu interviews and unscheduled appearances.

(other sports journalists and reporters are welcome and encouraged to attend and interview guests)

Interview Schedule with Steven Foster, ESPN and Michael Richardson, CEO ScoutsView Sports

Friday, March 7th from 3:00 pm to 8:00 pm:

4:00 pm – 5:00 pm

  • Fred Akers, former University of Texas Coach
  • Dan Akers, son of Fred Akers
  • Michael Richards, ScoutsView Sports CEO

Special VIP Guests:

Saturday, March 8th from 3:00 pm to 8:00 pm

4:00 pm – 5:00 pmJeff Beckham – SXSW Sports Organizer, NY Times and Wired Reporter

5:00 pm – 6:00 pmMike Vasquez – SXSW Speaker from Tribal Science

7:00 pm – 8:00 pm – Open, please call (512) 627-6622 to setup ESPN interviews

Sunday, March 9th from 3:00 pm to 8:00 pm

3:00 pm to 4:00 pmPress Conference with Mike Richardson, ScoutsView CEO

Press members please RSVP at (512) 627-6622 to attend.
Remote reporters can also dial-in and walk through online demo
by calling conference number (213) 493-0358; use PIN: 29804 

4:00 pm to 5:00 pm – Jennifer Welter, first female running back with men’s pro football team

5:00 pm – 8:00 pm – Open, please call (512) 627-6622 to setup ESPN interview

Monday, March 10th from 3:00 pm to 8:00 pm

4:00 pm – 5:00 pm –  Kai Sato – FieldLevel social network for coaches and Entrepreneur reporter

6:00 pm – 8:00 pm – Open, please call (512) 627-6622 to setup ESPN interview

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Feedback Wanted: Creating a National Crowdfunding Campaign Rating System

14 Jan

Crowdfunding platforms need to add crowdfunding campaign rating systems, portfolios of crowdfunding service providers and social media network graphing APIs to improve success ratios

By Robert Hoskins

We work with lots of people who want to launch crowdfunding campaigns.  It is surprising how many are completely unaware that they need a startup business plan before considering launching a crowdfunding campaign, especially when the main goal is to raise money to start a new business.  Even project related crowdfunding campaigns would benefit from writing up a business plan to help campaign managers organize and to think logically about what they are trying to accomplish with their fundraising campaign.

Front Page PR is the #1 Crowdfunding PR firm in America

Front Page PR is the #1 Crowdfunding PR firm in America

One of the most popular crowdfunding services that is in demand from crowdfunding campaign managers is quality advice/feedback on their initial efforts to shoot a good crowdfunding video, write up an effective crowdfunding profile and write enticing calls-to-actions for their campaign’s perks, rewards, donations and soon-to-be investment performas.

The biggest reason that crowdfunding campaigns fail right now is because they do a poor job of providing elementary campaign planning requirements such as conducting a thorough competitive analysis, writing a business plan, creating a corporate message map, building an experienced management team, establishing a target audience, planning a marketing budget to reach their target audience, and predicting with some certainty a perks/rewards (sales) forecast complete with a return-on-investment analysis.

It sure would be great to see crowdfunding platforms start requiring campaign managers to fill out both a business plan section as well as the crowdfunding campaign. It may require extra work, but it certainly would improve a platform’s success ratio.

During this campaign planning process, it would be extremely beneficial for campaign managers to be provided with a database of third-party experts to give them professional advice and counseling.   This behind-the-scene step would allow them to seek professional advice from marketing, financial, legal and other pre-qualified crowdfunding service providers in order to evaluate and critique their campaigns before they went live. In addition, they could utilize these same experts to help them build a professional management team that would add credibility to their crowdfunding profiles.

After the campaign goes live, a public rating system would kick in that would allow investors/donors to rate each module of the business plan and the crowdfunding campaign on a scale of 1 to 10 based on their perception of the information provided. Or, perhaps the crowd should be allowed to ask questions or click on a green, yellow or red flag depending on how they felt about each section of the crowdfunding pitch provided. This would be an extremely good way for thousands of people to work together to vet and weed out fraudulent campaigns by raising red flags at the appropriate time.

To keep negative sharks from bashing without compassion, other users could evaluate advisers and ban people that are considered to be trouble makers after a certain number of derogatory comments that are detrimental versus instrumental.  The purpose would be to educate the masses as more and more investors begin logging on to invest in upcoming equity crowdfunding deals.

In addition, all crowdfunding platforms should be required to use the social graphing APIs from Facebook, Linkedin, Twitter and other social media networking sites so that everyone can research everyone to see who they are and what their professional credentials are.  This would also encourage crowdfunders to do a lot more work on improving their social media profiles and networks before attempting to launch a fundraising campaign.

Just like media outlet comment sections, people without social media profiles should be banned from creating crowdfunding campaigns as well as critiquing them.  This also might be an easier way to govern who is allowed to invest and what their budget level is on an annual basis based on their status as an accredited or unaccredited investor.

Once a national, standardized crowdfunding rating system is up and running, which may take quite a while, it will be easier for novice investors to search secure crowdfunding platforms for investment opportunities based on their desired crowdfunding rating and risk assessment criteria.

Some basic Crowdfunding Rating Modules to get the conversation started:

Business Plan Rating Modules:

  • Mission Statement
  • Objectives
  • Strategies
  • Management Team
  • Legal Issues
  • Competitive Analysis
  • Target Audience
  • Positioning
  • Pricing
  • Promotion
  • Place (location)
  • Distribution Channels
  • Campaign Goals
  • Campaign Expenses
  • Campaign Revenue
  • Campaign Deliverables
  • Campaign ROI
  • Exit Strategy (even though Mark Cuban says no)

Crowdfunding Campaign Rating Modules:

  • Crowdfunding Goal
  • Campaign Length
  • Pitch Video
  • Pitch Profile
  • Perks/Rewards/ROI%
  • Marketing Budget
  • Industry Growth Predictions
  • Sales Forecast
  • Funds Usage
  • Barriers to Success
  • Fulfillment Milestones
  • Social Impact
  • Post-Campaign Fulfillment Audit

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As Seen on TV Launches White Label Crowdfunding Platform to Connect Inventors with Consumers

24 Jun

Soon customers can support new crowdfunding  products As Seen on TV in the areas of household, kitchen, outdoor, health &  beauty, fitness, clothing, electronics, toys, novelty, pets, DVDs, and food

By Robert Hoskins

As Seen On TV, Inc. (OTCQB: ASTV) announced that it will partner with white-label crowdfunding software provider Launcht, Inc. for a first of its kind platform that will let inventors connect with consumers who then vote to support products with their pocketbooks. Inventions that are successful through the As Seen on TV crowdfunding platform will be sold through various distribution channels, including the official online destination for As Seen On TV products — AsSeenOnTV.com — which reaches a global audience.

As Seen  on TV Crowdfunding Platform

As Seen on TV Crowdfunding Platform

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products. Inventors will upload video, images, design specifications, and marketing strategies to convince consumers of their good ideas. Consumers review and comment on inventor ideas, and can become the first to own the best new products through pre-purchases on the As Seen On TV crowdfunding platform.

“We’re giving the public access into the early stages of the invention process that until now has only happened behind closed doors,” said Kevin Harrington, Chairman and Founder of As Seen On TV. “And for inventors, it’s a smarter way to find out if there’s a market for your product – you use crowdfunding pre-sales to gather feedback and determine worthiness.”

“This is a significant opportunity for our company and a terrific way to interact with consumers worldwide,” said Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We will use the feedback and consumer response to influence the product design and distribution channels we select. Of course, we’ll still search for inventions through our traditional methods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products.”

“We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software,” remarked Freeman White, CEO of Launcht. “Our mission is to democratize access to the market, and it’s time to bring the selection and funding of great ideas out from behind closed doors.”

As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility.

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Crowdfunding Press Center Releases First Global 100 Crowdfunding Web Site Index

12 Jun

Global 100 Crowdfunding Index Provides Crowdfunding Investor / Crowdfunder Demographic  Information, Website Traffic Statistics, SEO Keyword Search Analytics, and Upstream/Downstream Histories

By Robert Hoskins

Austin, Texas – Despite the SEC’s attempt to slow the equity crowdfunding industry down, every other segment of the crowdfunding industry is breaking records worldwide as small businesses and entrepreneurs are raising billions of dollars to get their business ideas and creative projects off the ground.  If fact, by the time the SEC finally issues their formal guidelines, it may be too late to get small businesses interested in turning over any equity at all.  Why give up any control of your business, when you can successfully raise $10,000,000 through rewards-based, perks-based or donation-based crowdfunding campaigns? [Click to Tweet]

Click on the web site traffic links below to research potential crowdfunding websites and their ability to reach your crowdfunding PR campaigns desired target audience.

If your site is not listed, feel free to contact us and tell us why your site should be listed.  If you need help putting together a crowdfunding marketing campaign for your crowdfunding website or crowdfunding campaign, feel free to contact us.  We also maintain the world’s largest database of crowdfunding service providers.

Source: April 2014 SimilarWeb Website Statistics

[Click to Tweet]

Global Rank 2014 Top Crowdfunding Sites Web Traffic Rank
1 www.kickstarter.com    964  (-244)
2 www.gofundme.com 1,245  (+4,481)
3 www.angel.co 1,274  (+9,683)
4 www.lendingclub.com 2,561  (+11,280)
5 www.fundingcircle.com 3,597  (+69,986)
6 www.indiegogo.com 3,711  (-1,361)
7 www.quirky.com 4,661  (+10,336)
8 www.youcaring.com 5,022  (+29,979)
9 www.justgiving.com 6,109  (+5,016)
10 www.giveforward.com 6,370  (+22,619)
11 www.uinvest.com.ua 7,393  (-2,037)
12 www.kiva.org 7,715  (+4,039)
13 www.crowdrise.com 8,311  (+35,678)
14 www.razoo.com 8,995  (+40,736)
15 www.donorschoose.org 9,383  (+55,327)
16 www.fundly.com 9,915  (+59,157)
17 www.pledgemusic.com 11,853  (+35,156)
18 www.crowdtilt.com 13,903  (+76,675)
19 www.firstgiving.com 14,757  (+37,294)
20 www.fundrazr.com 19,265  (+36,105)
21 www.magcloud.com 23,576  (+23,576)
22 www.realtymogul.com 25,956  (+25,956)
23 www.ulule.com 26,412  (+26,412)
24 www.rockethub.com 27,902  (+44,588)
25 www.fundable.com 28,615  (+56,490)
26 www.crowdfunder.com 32,601  (+95,725)
27 www.circleup.com 33,099  (+190,056)
28 www.fundanything.com 35,349  (+71,742)
29 www.fundrise.com 36,797  (+36,979)
30 www.seedinvest.com 41,715  (+430,930)
31 www.rockthepost.com 42,885  (+219,756)
32 www.offbeatr.com 43,967  (+43,967)
33 www.wefunder.com 47,489  (+123,062)
34 www.equitynet.com 48,247  (+587,067)
35 www.gogetfunding.com 61,405  (+78,842)
36 www.pozible.com 62,443  (+2,369)
37 www.slated.com 66,677  (+66,677)
38 www.crowdcube.com 67,493  (+18,583)
39 www.assetavenue.com 68,249  (+68,249)
40 www.fundraise.com 75,650  (+122,645)
41 www.opportunity.org 75,718  (+393,422)
42 www.assob.com.au 77,558  (+386,646)
43 www.givezooks.com 80,405  (+299,806)
44 www.pave.com 81,226  (+444,764)
45 www.peerform.com 83,521  (+994,913)
46 www.ourcrowd.com 88,850  (+308,003)
47 www.pubslush.com 95,418  (+95,418)
48 www.dragoninnovation.com 98,127  (+98,127)
49 www.appbackr.com 100,023  (+105,911)
50 www.crowdemand.com 115,618  (+115,618)
51 www.microgiving.com 115,267  (+585,065)
52 www.wazoku.com 115,402  (+115,402)
New www.flashfunders.com 133,637  (new)
53 www.give2gether.com 128,130  (+655,961)
54 www.seedandspark.com 132,384  (+435,961)
55 www.fundedbyme.com 157,351  (+22,468)
56 www.sterlingfunder.com 162,355  (+2,810,783)
57 www.piggybackr.com 167,853  (+423,875)
58 www.pledgie.com 176,929  (+47,337)
New www.zeczec.com 190,148  (+190,148)
59 www.launcht.com 196,394  (+230,943)
60 www.bolstr.com 235,082  (+805,974)
61 www.geldvoorelkaar.nl 239,031  (+238,031)
62 www.ppl.com.pt 285,111  (+285,111)
63 www.icrowd.com 295,421  (+292,145)
64 www.peerbackers.com 312,398  (+253,364)
65 www.banktothefuture.com 312,498  (+548,122)
66 www.invested.in 344,449  (+253,364)
67 www.symbid.com 386,296  (+22,212)
68 www.growvc.com 433,297  (-163,387)
69 www.somolend.com 433,891  (+408,760)
70 www.faithlauncher.com 447,005  (+438,283)
71 www.crowdit.com 480,625  (+194,246)
73 www.crowdvalley.com 527,534 (+116,320)
74 www.givetobenefit.com 532,139  (+233,567)
75 www.pledgecents.com 540,265  (+3,168,277)
76 www.appsfunder.com 570,311  (-105,800)
77 www.artistshare.com 622,060  (+622,060)
78 www.cMEcompete.com 678,296  (+4,130,838)
79 www.foodstart.com 692,712  (+29,824)
80 www.solarmosaic.com 754,410  (-399,359)
81 www.alumnifinder.com 876,496  (-966,058)
82 www.propellr.com 880,890  (-126,480)
83 www.fundafeast.com 992,504  (+992,504)
84 www.funderhut.com 1,106,925  (+775,099)
85 www.massivemov.com 1,119,512  (-295,027)
86 www.jumpstartcity.com 1,127,431  (+399,385)
87 www.sprigster.com 1,113,545  (+3,001,889)
88 www.crowdhelps.com 1,518,364  (+2,519,368)
New www.crowdfundingpays.com 1,612,636  new
89 www.venturehealth.com 1,743,989  (+15,277,419)
90 www.clickstartme.com 1,791,606  (-894,227)
91 www.techmoola.com 2,000,288  (+848,486)
92 www.fundageek.com 2,376,689  (-4,678,913)
93 www.fansnextdoor.com 2,587,922  (+35,789)
94 www.ArtSpire.org 2,614,373  (+2,682,752)
95 www.crowdfundingbank.com 2,735,695  (-343,103)
96 www.ipledg.com 2,841,472  (-1,375,367)
97 www.dreambank.org 4,727,020  (-854,041)
98 www.startacure.com 3,462,978  (+5,050,952)
99 www.crowdequity.com 4,853,323  (+5,513,168)
100 www.getspringboarded.com 8,005,621  (-3,514,142)

Many readers first visit the Crowdfunding Press Center to learn more about the booming crowdfunding industry and try to get a handle on how to select the best crowdfunding  website to launch a fundraising campaign and learn what it takes to plan a successful crowdfunding campaign.

Launching a crowdfunding campaign is nothing more than a fancy way to describe a typical product/service marketing launch. The only real difference between a crowdfunding campaign and an old-fashioned product marketing/PR launch is the time period for collecting money.

In the past, companies have created new products, built company websites and used marketing, advertising, social networks and PR campaigns to raise awareness among the correct target audience to entice new/existing customers to buy their product or service.

eCommerce or the process of collecting money online is nothing new.  Collecting money or pre-selling a product/service, however, is a totally new concept and seems to be working very well.  Marketers love it because they can actually test demand for a product or service prior to investing a lot of time, effort and money to bring a product to market.

If a crowdfunding campaigns fails, entrepreneurs will actually save a lot of money that would have been invested in a new business that probably would have failed in a couple of years.  If the crowdfunding campaign is a successful and you raise several million dollars, you can bet that venture capitalists and angel investors will be very interested in buying equity stock the old fashioned way.

The one question that everyone wants to get answered is what is the best crowdfunding website to utilize when launching a fundraising campaign.  The answer is simple.  Like advertising or generating publicity in any communications medium, the most important question to answer is who is the desired target audience of donors and what kind of demographics/psychographics can be utilized to create effective marketing messages to convince the masses to donate money to your cause, creative project or new business idea.

Once the target audience has been identified it is easy to target media usage patterns to find the right mix of media outlets needed to achieve both reach and frequency to reach the correct target audience with the perfect message for the lowest cost -per-thousand (CPM). This is how marketeers have been conducting marketing campaigns for almost a century.

In today’s world, reach and frequency is tied directly to search engine optimization (SEO) and social networks along with traditional media outlets.

To help marketing/PR executives as well as crowdfunding campaign managers discover this type of information, we have analyzed what we consider to be the top 100 crowdfunding sites worldwide.  We ranked crowdfunding websites by their global website traffic as well as numerous other analytics including traffic stats, search analytics, audience readership, reviews, backlinks and upstream/downstream websites generating traffic.

It will not take long before media reps, media outlets and website auditing companies jump into crowdfunding market to start providing in-depth research reports, crowdfunding website audit statements and other readership studies that detail their website’s ability to reach the desired pool of investors/donors via their crowdfunding platform or website.

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Fill out this form to add your site:

Georgia Investors Get First Unaccredited, Equity-based Crowdfunding Investment Opportunity in the United States via Sterlingfunder.com

14 May

By Robert Hoskins

Unaccredited investors in Georgia will be the first Americans in history to begin investing in the equity-based Crowdfunding movement.  cMEcompete announced that it will be the first company in Georgia and the rest of the United States to issue equity through online crowdfunding to non-accredited investors. This means that any Georgia resident can go online and make an equity investment in a Georgia-based company quickly and easily through Sterlingfunder.com.

SterlingFunder.com George Unaccredited Equity-Based Crowdfunding Platform

SterlingFunder.com Georgia’s First Unaccredited Equity-Based Crowdfunding Platform

Until the federal government approved the JOBS act (Jumpstart Our Business Startups Act) a year ago, securities placement was governed by the SEC Act of 1933. The JOBS Act removes some of the constraints imposed by the SEC Act of 1933, yet the SEC has not yet implemented these changes. To give Georgians a head start rule makers approved The Invest Georgia Exemption in 2012 which makes it legal for non-accredited investors to make intrastate investments (Georgia resident investing in a Georgia company) through crowdfunding.

How is this different from Kickstarter, Indiegogo and AngelList? Kickstarter and Indiegogo provide crowdsourcing of non-equity contributions. AngelList requires all investors to be accredited and the transaction must occur through Second Market (not online).

“These are exciting times with state law makers removing barriers for startups,” says Dan Popovic, cMEcompete Founder. “Now it is time for Georgians to take advantage of this opportunity by investing in new Georgia businesses and fueling the State’s economic recovery. cMEcompete is proud to be the first platform for this historic opportunity.”

cMEcompete is a social platform for endurance events where participants discover like-minded communities, enroll, track accomplishments and get rewarded. With the growth of running/walking, cycling and triathlons, with over 35,000 such events in the US to choose from, we’ve identified a unique opportunity to create a social platform for organizations, clubs and individuals. Company and event sponsors provide the revenue stream and in turn receive increased brand awareness and increased engagement and participation.

“It’s a sound business model that has already proven to be very successful. The Atlanta BeltLine Running Series doubled participation and sponsorship rates in 2012 through the use of our platform,” says Jay Evans, cMEcompete co-Founder.

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KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful OUYA Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the Total of $15 Million in New Funding Raised

13 May

By Robert Hoskins

In a sign of thing to come for the infant Crowdfunding industry, video game startup OUYA announced $15 million in new venture capital funding led by Kleiner Perkins Caufield & Byers (KPCB), with participation from the Mayfield Fund, NVIDIA, Shasta Ventures, and Occam Partners. The company intends to use the additional funding to support OUYA’s growing game development community, and meet increased demand for the upcoming retail launch. KPCB General Partner Bing Gordon will join the company’s board of directors, which also includes Julie Uhrman , OUYA founder and CEO, and Roy Bahat , chairman of the Board.

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

KPCB, NVIDIA, Shasta Ventures, and Occam Partners Follow Successful #OUYA #Kickstarter Crowdfunding Campaign with Venture Capital Investments Bringing the New Total of $15 Million in New Funding Raised

OUYA’s vision for a new kind of game console, open to all game developers, was brought to life through the support of early backers who crowdfunded the initial product development on Kickstarter. The crowdfunding effort set Kickstarter records, and delivered $8.6 million – almost nine times the target raise – signaling strong consumer demand for the console.  Venture funding validates the business strategy.

“We want OUYA to be here for a long time to come,” said Uhrman.  “The message is clear: people want OUYA.  We first heard this from Kickstarter backers who provided more than $8 million to help us build OUYA, then from over 12,000 developers who have registered to make an OUYA game, next from retailers who are carrying OUYA online and soon on store shelves, and now from top pioneering investors.”

Before joining KPCB where Gordon is focused on digital investments, he was a long-time executive at Electronic Arts, beginning with EA’s founding in 1982 which had initial funding from KPCB. As an OUYA board member, Gordon will advise the company as it scales its development community and executes its retail strategy and product development plans. Gordon also serves on the board of directors of Amazon, Klout, Lockerz, MEVIO, Zazzle and Zynga.

“OUYA’s open source platform creates a new world of opportunity for established and emerging independent game creators and gamers alike,” said Gordon.  “There are some types of games that can only be experienced on a TV, and OUYA is squarely focused on bringing back the living room gaming experience. OUYA will allow game developers to unleash their most creative ideas and satisfy gamers craving a new kind of experience.”

OUYA’s appeal lies in its unique philosophy within the console market. On OUYA, every game is free to try, and any developer can publish a game. OUYA is powerful enough to run 3D games in beautiful 1080p HD with its NVIDIA Tegra-3 processor, and open enough to invite game developers to bring their most creative inventions back to the television. More than 12,000 game creators worldwide have registered to make an OUYA game, from AAA studios to new entrants, including Square Enix, Inc., Double Fine Productions, Tripwire Interactive, Vlambeer, Kim Swift ‘s Airtight Games, Mighty Rabbit Studios, nWay, Polytron Corporation, and many others.

OUYA is now shipping exclusively to early backers as part of a preview program.  On June 25th, OUYA will be available for purchase in the U.S., Canada, and the U.K. through retailers Amazon, Best Buy, GAME, GameStop, and Target, and on OUYA.tv for $99.99. Additional controllers will retail for $49.99.  Through these retailers, consumers can pre-order OUYA today.

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Skydog Successful Kickstarter Crowdfunding Campaign Allows Home Wi-Fi Business to Expand Operations

13 May

By Robert Hoskins

PowerCloud Systems announced that Skydog reached its $75,000 funding goal on Kickstarter, and will now extend its home network offering to larger homes and small businesses. Skydog is a Wi-Fi router and mobile companion app that brings a user-friendly approach and innovative management functionality to home networking.  With one week left to raise post-goal funds, PowerCloud Systems has unveiled two new offers available via Kickstarter: a Skydog Wi-Fi Range Extender Kit, ideal for large homes and small businesses, and a Multi-Dwelling Skydog Four-Pack, for those who want to manage multiple networks, such as adult parents’ homes, on a single account.

The Power of the Skydog's Cloud Delivers Wi-Fi to Your Wireless Mobile Users

The Power of the Skydog’s Cloud Delivers Wi-Fi to Your Wireless Mobile Users

Both new offers were created in response to requests and feedback from Kickstarter backers to broaden the reach of Skydog’s unique network visibility and control features.  The extender kit will allow users to cover up to 6,000 square feet with wireless internet access and all of Skydog’s control and management functionality.  This range comfortably covers large houses and many small business, such as restaurants and professional offices, where the ability to offer firewalled Wi-Fi access to customers, clients or patients is increasingly important.

The Skydog router four-pack enables simple, single-account management for multiple networks and locations, such as a second home, vacation cabin, or parent’s home across the country. The Skydog Wi-Fi Range Extender Kit is available for a pledge of $299, while a four pack of Skydog routers is available for pledges of $399 or more.

“We were thrilled to have reached our funding goal so quickly because it proved that Skydog addresses an unmet need for simple visibility and control of personal Wi-Fi networks,” said Jeff Abramowitz , founder and CEO of PowerCloud Systems. “We are very grateful to our backers and look forward to getting Skydog into their homes. With our new offers, we can better serve those with larger homes and multiple dwellings, as well as provide an easy-to-use solution for small businesses.”

The proliferation of connected devices in homes and small businesses is creating a complexity challenge for anyone responsible for managing a network. PowerCloud Systems, with its extensive experience providing Networking-as-a-Service to the enterprise, has the expertise and, with the success of Skydog’s Kickstarter campaign, the consumer validation to disrupt the home, and now small business, networking space.

The Skydog solution represents a new era in network management, enabling users in households and small businesses to improve their connected experiences. The solution gives real-time visibility to network administrators, who can monitor their network in terms of which users and specific devices are connected to it, for how long, and for what purposes. With Skydog, heads of households can even manage broadband usage by setting up zones which place bandwidth priority on certain functions, like the home office during the day and streaming video at night. Furthermore, all of this can be done anytime and anywhere via the Skydog mobile companion, an HTML5 app that works on any smartphone or tablet.

PowerCloud Systems is a leader and industry pioneer for cloud-powered wireless networking. The company’s patented and award-winning CloudCommand™ technology was invented at the Palo Alto Research Center (PARC) and makes deploying and monitoring Wi-Fi networks and services easy for businesses with mobile customers. The CloudCommand platform is deployed worldwide in hotels, schools, retail chains, managed care facilities and other businesses seeking truly affordable, enterprise-grade Wi-Fi. Investors include PARC, Qualcomm Ventures, Javelin Venture Partners and Walden Venture Capital.

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Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign

4 May

Hiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive

Robert Hoskins, Director, Crowdfunding PR/Media Relations

Robert Hoskins, Director, Crowdfunding PR/Media Relations

By Robert Hoskins, Front Page PR

Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:

  1. Check to see how many years the PR firm has been in business and examine what industries they have served
  2. Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
  3. Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
  4. Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
  5. Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
  6. Beware of PR firms that want to use free or cheap news wire distribution services.  Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
  7. Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
  8.  Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
  9. Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
  10.  Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.

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Click here to setup a conference call to learn more about launching a Crowdfunding Campaign!

Crowdfund it Today Partners with CommunityLeader to Deliver Crowdfunding Solutions for Entrepreneurs, Startups and Small Businesses in Atlanta

2 May

By Robert Hoskins

Crowdfund it Today has partnered with CommunityLeader to educate, empower and encourage business owners to effectively grow their business with crowdfunding financial tools by leveraging the greater Atlanta metro business community.

Atlanta-based

Atlanta-based “Crowdfund it Today” expands its business development services for individuals and organizations that want to take a leadership role in the emerging Crowdfunding market

“Companies are chomping at the bit for new capital. With the rapidly emerging industry of crowdfunding, I have found that both individuals and organizations are searching ways to raise capital or play in this exciting market,’” said Rod Reed, founder and CEO of Crowdfund it Today. “I see hundreds of businesses, organizations and the community benefiting from participating in or supporting crowdfund raises through our platform.”

“I’ve been in the financial field for over 17 years, in various positions in the financial industry managing over 500 clients and more than $300 million in assets under management, so I know why investors invest,” Reed continues. “Now, I’m positioned to use this knowledge to assist entrepreneurs on how to grow their business through the effective use of crowdfunding.”

Crowdfund it Today can help businesses seeking to raise capital through crowdfunding; professionals expanding their business to include crowdfunding related services; financial advisors seeking to include crowdfunding in their portfolio of tools; and organizations seeking to support business development in their Atlanta community.

“We have found that local business and community leaders are overwhelmed with the process and rules surrounding crowdfunding,” said Joseph Barisonzi, CEO of CommunityLeader, Inc. “Crowdfund it Today provides an learning platform that removes the uncertainity and complexity surrounding crowdfunding, and show local business owners how they prepare for a financial boost today.”

CommunityLeader is an industry leading full-service provider of custom and private-labeled crowdfunding platform solutions for individuals, organizations and businesses seeking to sponsor, host and run their own crowdfunding portals. Crowdfund it Today is built on a CommunityLeader platform. Together, crowdfunding partners will make a positive impact in the greater Atlanta metro area helping businesses grow while creating new and sustainable jobs.”

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Klauf Lighting Launches New Remote Phosphor LED Lighting via Kickstarter Crowdfunding Campaign to Save Money and Energy

30 Apr

By Robert Hoskins

The most intriguing thing about the Klauf light bar is its price point. At only $55 for the 12-inch unit, it’s more than 70% less expensive than linear fixtures from other quality manufacturers – fixtures using nearly the same or even less forward-thinking technology.

Klauf LIghting Bar Launches Kickstarter Crowdfunding Campaign to Save Money and Energy

Klauf LIghting Bar Launches Kickstarter Crowdfunding Campaign to Save Money and Energy

A year ago, Klauf Lighting got to work on an LED linear fixture which could deliver new technologies, dimmability, better light, and a price point accessible to most consumers. The company tried and tested many new LED technologies, giving up on most. Then, better-quality TRIAC dimming drivers and remote phosphor technologies started making steady headway into the luminaire industry. In rapid development form, the Klauf staff worked through difficult challenges, developing a lamp which exploits these cutting-edge technologies, yet could be deployed with quality components at a lower consumer price point.

Enter the Klauf light bar. The end result of a year of research and development is a quality-made, warm white, and dimmable (with standard inexpensive dimmers) linear lamp. It doesn’t look much like an under-cabinet lamp, nor does it resemble most other linear fixtures from local big box stores. It’s in a class of its own.

Sporting a high-tech extruded aluminum housing and a yellow-orange diffuser, which consumes much of the fixture’s exterior profile, the Klauf light bar is different. It’s unique. It’s interesting. It’s cutting edge. And it’s very bright!

Typical high-brightness LEDs are manufactured with a potting compound, containing phosphor, flooded on top of the tiny and heat-sensitive, light-producing chip. When the chip’s blue light waves pass through the phosphor, they are combined with yellow light waves and a more natural white light is produced. However, this also keeps a blanket of heat at the source, diminishing the LED’s light quality and lifetime.

By separating the phosphor from the LED chip and instead coating the Klauf light bar’s diffuser with the phosphor compound, the LEDs are ensured a cooler operating temperature. This also ensures a longer life and allows the fixture to produce better-quality light – 80CRI and a 2700K warm white color temperature.

More innovations are packed into the Klauf light bar. One is the ability to near seamlessly chain multiple fixtures, end-to-end, and with only one power cord. No bulky and unsightly transformers are required, as the LED driver electronics are all somehow contained in the small fixture’s housing (self-driven). The light emitted is fluid, not pixelated like most other linear fixtures, eliminating multiple shadows on work surfaces. And since the fixture is cool to the touch and small enough to hold in your hand, the light bar’s design also allows for portability. It’s available in 6 and 12-inch segments, can be used as a standalone fixture, or connected to a series of other light bars.

Klauf has decided to launch its light bar on Kickstarter.com’s crowdfunding platform. “With this new and innovative fixture, we wanted to put it in the hands of the real consumer, people who might not have been able to afford newer LED technologies,” states Susan Hendrix of Klauf. “The Kickstarter community is made from people who are excited to back projects by companies which strive to produce better, more efficient, and affordable products.”

The Klauf light bar’s Kickstarter campaign will run for 30 days and allows Kickstarter members to receive their own Klauf light bar at a 40% discount.

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