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EZ_Duffle Wraps Up a Successful $130,000 Kickstarter Crowdfunding Campaign and Moves Post-Order Sales to Indiegogo’s InDemand

26 Jul

Backers agree EZ_Duffle is the perfect adaptable carry-on luggage with 22 compartments designed for everything from clothes to electronic devices

By Robert HoskinsCrowdfunding PR

Montreal, Canada – Creators of EZ_Duffle, which raised more than $130,000 (USD) from backers during a lucrative six-week Kickstarter campaign, are now moving forward with post-orders on Indiegogo’s InDemand.

Electronics module easily clips in and out and is equipped with a dedicated smartphone pocket, a padded tablet compartment, a documents pocket, 2 mesh pockets for all your small items

Electronics module easily clips in and out and is equipped with a dedicated smartphone pocket, a padded tablet compartment, a documents pocket, 2 mesh pockets for all your small items

“We can’t wait to deliver the bags to you,” said the creators of EZ_Duffle, Jean-Francois and Michael Holuigue. The duo is already overseas at their manufacturing facility, addressing final product refinements and setting up quality control logistics to get production underway.

Offering both daily and air travelers a versatile bag with 30-plus smart features and 22 compartments designed to carry everything from clothes to electronic devices, the creators thoughtfully designed their product to be the most versatile bag on the market today.

Travelers can save time on packing and never worry again about how to pack, what to put where, and how to organize everything they need for their trips.

“Say no to wrinkled clothes, crumpled papers and beat-up gadgets,” said Jean-Francois Holuigue, who co-founded Torba, the company that developed EZ_Duffle. “Grab what you need, when you need it, period.”

EZ_Duffle Backers agree EZ Duffle is the perfect adaptable carry-on luggage with 22 compartments designed for everything from clothes to electronic devices

Backers agree EZ_Duffle is the perfect adaptable carry-on luggage with 22 compartments designed for everything from clothes to electronic devices

EZ_Duffle features include:

  • 22 compartments with numerous interior mesh pockets
  • A multi-purpose garment strap
  • Two padded side modules for electronics and accessories that allow people to easily organize their items – with easy-to-open magnetic flaps that are both secure and easily accessible
  • Spill-proof toiletry pockets
  • A vented laundry compartment that keeps worn, smelly clothes separate from other packed items
  • A storage sleeve that doubles as a washable shoe bag or an extra laundry bag
  • A dedicated space for a 15″ laptop
  • Built-in interior LED lights in the side- and middle-compartments
  • A dual-zipper main opening that gives an unencumbered view of everything inside
  • Three distinct carrying options: briefcase style, over-the-shoulder with an ergonomic seven-position shoulder strap, or backpack-style using its adjustable chest strap
  • Scratch-resistant PU exterior shell, YKK waterproof zippers and a shock-resistant base – making the bag’s exterior 100-percent water resistant.

When travelers need extra space for shoes, jackets and other large items, EZ_Duffle can be configured without side modules. Also, for instant access to hats, shirts, and other garments stored in the main compartment, EZ_Duffle provides a quick-access flap on top – doubling as a “grab n’ go” solution for items in the spill-free toiletry pocket.

EZ_Duffle is also designed to allow the interior to be partitioned in three unique ways: into three compartments for short trips, using the main chamber for clothes and two side modules for electronics and accessories, using all EZ_Duffle’s space by detaching both side modules when getting ready for sports or other activities that require bulky items, or detaching one side module for a two-compartment configuration.

EZ_Duffle can also be purchased with an optional 10,000 mAh battery, featuring Quick Charge, universal compatibility (USB-c, lightning, micro-USB), and connection to the smart pocket located at the top of the bag, for charging smartphones, tablets and other electronic devices while on the go.

For more information visit the EZ_Duffle Campaign Page on Indiegogo InDemand.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

 

 

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Bluesmart Luggage Portfolio Raises More Than $1 Million via Ongoing Indiegogo Crowdfunding Campaign

7 Jul

 The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected

By Robert HoskinsCrowdfunding PR

New York City, New York – Bluesmart has successfully launched an Indiegogo crowdfunding campaign to fund the 2nd generation of one of the world’s first smart suitcases. The new Bluesmart travel product line includes: a carry-on luggage, a checked bag, a laptop bag, and a passport pouch. Powered by its second-generation technology, all products connect to Bluesmart’s new app, to work as a system assisting travelers along their journey. The line brings upgraded materials, expanded capacity, colors and a new sleek, iconic look.

The world's first smart luggage system travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft

The world’s first smart luggage system helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft and can locate them if stolen

“The travel experience is in desperate need of an upgrade. We started a revolution three years ago with the creation of the world’s first smart suitcase, now being used in more than 100 countries,” said Tomi Pierucci, co-founder and CEO of Bluesmart. “Our ultimate goal is to make the traveler’s journey as enjoyable as the destination. Series 2 is a further step in that direction, incorporating the feedback and ideas from thousands of users and harnessing the latest technologies.”

With the Series 2 Luggage System travelers will know the location of all their belongings at all times and never again have to deal with lost luggage, forgotten passports and bags left behind. It helps travelers avoid baggage fees for overweight luggage, breeze through airport security and keeps bags protected against theft. Additionally, Series 2 travelers can keep all devices, including laptops, powered up along the way. A detailed listing of all Series 2 products’ features and specifications can be found on the Bluesmart website: http://bluesmart.com/indiegogo.

Bluesmart’s second-generation technology upgrades the location tracking system making it compatible with every country’s cellular networks and improving accuracy to unprecedented levels. The new battery system allows for faster charging and longer duration of charge. The new weight sensors system increases accuracy and usability. The Series 2 line is compliant with all major aviation and transportation regulators (FAA, DOT & TSA).

Bluesmart’s Second-generation Technology Options:

  • Bluesmart Luggage Cabin – The Series 2 Cabin has been thoughtfully redesigned increasing packing capacity by 25%, improving the fabrics and materials and refining its silhouette. The product features GPS+3G location tracking, remote auto-locking and supercharging capabilities.
  • Bluesmart Luggage Check – The Series 2 Check is a 29 inches robust suitcase that expands the Cabin’s technology and design for longer trips. In addition to the GPS+3G location tracking and remote auto-locking, it features a new smart weight sensing system that alerts for potential overweight baggage fees via the app.
  • Bluesmart Luggage Laptop Bag – The Series 2 Laptop Bag is an elegant business briefcase that attaches seamlessly to the Series 2 suitcases. This bag features Bluetooth location tracking, distance alerts and a removable supercharger that powers up smartphones and laptops.
  • Bluesmart Luggage Passport Pouch – The Series 2 Passport Pouch helps travelers never again leave their passports and travel documents behind. It protects travelers’ essentials with Bluetooth tracking capabilities, RFID blocker and water-resistant materials.
  • Bluesmart Luggage Mobile App – The new app provides a more intuitive travel experience, identifying and anticipating travelers needs through all stages of the journey – from flight schedules, gates, destination, currency exchange, weather and more. With the app travelers are able to manage all Bluesmart products in one central hub.

Bluesmart Series 2 is available for pre-order through Indiegogo. The pre-order campaign will last 30 days and the products will ship approximately 90 days after the pre-order campaign ends.

Pierucci continued, “We came back to Indiegogo for this launch because we care deeply for our original community, who supported us on our first product launch. We want to thank them by giving them first access to the limited units of Series 2 that are available at big discounts and will ship in just weeks.”

“We are very proud to have enabled Bluesmart to emerge thanks to our platform,” said Slava Rubin, Founder of Indiegogo. “It’s amazing to see it return to Indiegogo for their second generation product. Bluesmart was one of the most successful campaigns on Indiegogo and it delivered a great, quality product on time. We’re confident that Bluesmart will continue its amazing success with their Series 2.”

Bluesmart is an award-winning travel goods company known for pioneering the smart luggage category. Founded by a group of entrepreneurial friends in New York, it launched the world’s first smart connected luggage, with a crowdfunding campaign that raised over $2 million in 2014. The BBC called the product “the iPhone of Luggage” and the FT “the biggest thing since wheels.”

Since then the company went on to scale production and ship to over 110 countries, entering 200 stores in prestigious retailers such as MoMA Stores and Neiman Marcus. The company has raised $18M in venture capital from prestigious investors in Silicon Valley and Asia. The products have received several awards including the “RedDot Design Award” and have been endorsed by celebrities such as Usain Bolt and Tony Hawk.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

X SUIT Zips Past $100,000 on Kickstarter Crowdfunding Campaign as Demand Quickly Grows for the Suit of the Future

26 Jun

XYZ Groups’ Fashion-Tech Stretch Suit is liquid and stain repellent, wrinkle resistant, odor proof, has 12 travel pockets and is made of 100% stretch material

By Robert Hoskins, Crowdfunding PR

Shanghai, China – The X SUIT, made for young professionals, the corporate manager and all men in between who want to look sharp and modern while they dress in comfort, has more than doubled its $50,000 crowdfunding during the first week of it Kickstarter crowdfunding campaign.

XYZ Group's modern and stylish X SUIT is transforming functional fashion technology. It's the world's first full stretch suit; liquid & stain repellent, wrinkle resistant and odor proof

XYZ Group’s modern and stylish X SUIT is transforming functional fashion technology. It’s the world’s first full stretch suit; liquid & stain repellent, wrinkle resistant and odor proof

According to X SUIT’s designer Max Perez, “X SUITS accommodate a high level of activity and movement for the young modern business professional, and can be worn for days without showing signs of wear or odor.”

The X Shell Fabric is equipped with four-way stretch capabilities and an elasticized lining, allowing the wearer to experience a full range of motion which is unattainable in a traditional suit. The added Tensile Thread allows the seams to move with the garment, adding durability.

Perez says, “The suit’s durability over several days also makes it the ultimate in travel accessories.”

The X SUITS’ X Shield® has both liquid- and stain-repellency and can adapt to any weather situation or unfortunate spill. The technology repels liquids and stains alike, keeping the X SUIT looking sharp and clean. Simply pouring water over any stain will cause it to roll off the fabric.

The X Shield further equips the X SUIT with Wrinkle Defense technology making it the perfect travel suit. The X SUIT can be packed in any suitcase and come out without wrinkles.

X SUITS’ inner lining has been specially paneled with X Membrane® to Neutralize Odors and keep it smelling fresh all day and night. Each fiber in the lining attracts, isolates, and neutralizes odors immediately, and with quick dry capabilities, keeps sweat stains to a minimal.

The X SUIT is offered in 14 custom sizes and will sell at the fraction of the cost of a similar product. Kickstarter backers will receive their suits approximately three months after funding.

X SUIT Features include:

  • 12 discrete pockets for specific functionality
  • Wrinkle-free and easily packable – perfect for corporate travel
  • Phone compartment holds any size phone
  • Modern yet classic design
  • Four-way stretch fabric with shape retention
  • Elasticized, flexible waistband construction
  • Odor Neutralizing and Quick Dry Lining
  • Liquid and Stain Repellent
  • Metal anodized buttons and zippers
  • Minimized maintenance and dry-cleaning

Perez says X SUIT is an ideal choice for the young professional who wants to look sharp and modern, and for the corporate manager who is looking for comfort in his work apparel.

“This is the suit for the stylish man on the go, and it’s the only suit he will ever need,” Perez added. “Our stretch fabric and lining makes the suit fit like its tailor-made. We reduce fabric in areas such as the arms and waist to give the suit a true fitted appearance without feeling stiff or binding.”

X SUIT was created by XYZ Group, which is based in Shanghai and run by Canadian brothers Max, Reouven and Nathaniel Perez. The Perez brothers are veteran apparel manufacturers with more than 30 years combined garment manufacturing experience.

Their manufacturing partners have contributed to some of the world’s most prestigious brands, including suits in the Hugo Boss, Calvin Klein and Zara lines and is highly skilled with technology applications and tailoring.

XYZ Group and their manufacturing partners have spent more than two years creating and testing dozens of prototypes to arrive at the X SUIT design. They intend to continue to create smart, stylish and comfortable fashion for people on the go.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Kickstarter Crowdfunding Campaign Offers the Ultimate Crossover Backpacker’s Sleeping Bag that Combines the Room of a Bivy Tent, the Warmth of a Mummy Bag and the Comfort of an Air Mattress

12 Jun

The Zenbivy Bed brings freestyle sleeping to rough outdoor environments through a revolutionary system that meshes comfort over a wide temperature range, awesome natural freedom of movement, and a soft experience that’s as close as possible to a good night’s rest on a mattress at home

By Robert Hoskins

Spokane, Washington – Zenbivy launches Kickstarter crowdfunding campaign to add the Zenbivy Backpacker’s Bed (sleeping bag) to the brand’s flagship Zenbivy product line. An expert in unfolding comfort for people who like to enjoy outdoor adventures in harsh environments, the Kickstarter campaign plans to merge a comfortable sleeping with plenty of room to roll around during sleep, a soft mattress and the warmth provided by restrictive, but popular mummy sleeping bags.  The best news is that the Zenbivy Bed weighs only 2.4 lbs., features 700 fill-down, a temperature rating of 25-degrees, and shoulder girths of up to 76 inches.

Backcountry enthusiasts have responded well to the offering. With 22 days to go, more than 260 backers have donated more than $65,000 to bring the Zenbivy sleeping bag into reality.

 

New outdoor-inspired startup Zenbivy launches Kickstarter crowdfunding campaign support its flagship product, the Zenbivy Bed

New backcountry-inspired startup Zenbivy launches Kickstarter crowdfunding campaign to breath life into its flagship product, the Zenbivy Bed, to provide comfort for backpackers and outdoor enthusiasts

“Our design goal with the Zenbivy Bed is to combine the warmth and weight of a mummy bag with the ability to sleep in the same positions that you do at home. Mummy bags restrict your movement which can reduce your quality of sleep. The Zenbivy Bed allows for free movement like your bed at home, while maintaining thermal efficiency,” said Michael Glavin, Zenbivy’s deigner, who has led teams at Sierra Designs, GSI, and MSR that have won 11 Backpacker Magazine Editors’ Choice Awards.

Glavin added, “Through our Kickstarter campaign we aspire to connect and engage with numerous communities to introduce them to the brand and join the Zenbivy family, while harnessing support to bring the product to market.”

The Zenbivy Bed is disrupting the conventional way of sleeping outdoors by bringing you freestyle sleeping – a revolutionary system that meshes comfort over a wide temperature range, natural freedom of movement, and high-quality materials to deliver an experience that’s as close as possible to a good night’s sleep at home. Because it’s warm and light like a mummy bag, you can sleep comfortably anywhere – from couch-surfing to the deepest backcountry. And, when you know you have a warm, comfortable spot to spend the night, you will get enjoy a long night rest that will supercharge you to have more fun the next day.

A game-changer in the sleeping bag market, the Zenbivy Bed is designed on the foundation of comfort and moves with you when you want to move, while eliminating the chance for any draft between baffles with its innovative overlapping construction.

The two-piece design features a unique comforter that lies on top of a fitted-sheet and zips into place on top, rather than on the edges – freeing the quilt to spread out or wrap snugly around you without restriction.

So, regardless if you sleep on your stomach, back, or side, the Zenbivy Bed lets you move naturally and effortlessly for a better sleep experience during your adventures – from under the stars in the backcountry to car camping and family road trips.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

British Columbia Ski Resort Raises $10 Million via Equity Crowdfunding Campaign

15 Feb

2,923 crowdfunding investors decided to “Fight the Man and Own a Piece of the Mountain” by investing a minimum of $1,000 each on StartEngine.com 

By Robert Hoskins

Rossland, BC – On August 22, 2016, RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine.com called “Fight the Man. Own The Mountain.” This was the first time a for-profit ski resort explored equity crowdfunding and nobody at RED knew what to expect in Phase I, of the “Test The Waters” campaign. As of last Thursday morning (Feb. 9), RED hit their $10MM Reservation Goal — an historic achievement within the North American ski industry.

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

“We went into this campaign feeling that these were uncharted waters,” says RED CEO Howard Katkov. “But the response was immediate, passionate, and unequivocal. Our choice to plant the flag for independent skiing and snowboarding during a time of high-profile mergers and acquisitions really resonated.”

Since launch, “Fight the Man. Own The Mountain.” has been featured many times in the mainstream press across North America, and has been covered extensively by ski and snowboard outlets. The videos created for the campaign have so far received over half a million views.

Equity crowdfunding is a new style of investment and RED’s choice to accept a relatively low minimum reservation of $1,000 allowed “everyone from Lifties to Learjet owners” to make a reservation for this unique equity financing campaign. (And they did!) RED’s campaign on StartEngine will continue to take reservations as they prepare their auditing and legal documents to be provided to investors for Phase II, which is scheduled to launch in the Fall of 2017.

“Our goal was to hit $10 million in reservations by April, but we managed to hit that number months in advance. We now sincerely hope that a large percentage of the RED fans that pledged their support will convert their reservations to a real investment when the Phase II launches this fall,” says Katkov.

There are two exciting aspects of “Fight the Man. Own The Mountain.” in investment terms. The first is the “Last In, First Out” feature. What this means is that investors in Phase II — whether they’re in for $1,000, $25,000 or more — would receive their investment back before all previous equity investors. The second is the “rewards” associated with each level of investment, from lift tickets, custom skis or snowboards, season and family passes and access to a purpose-built clubhouse and overnight cabins. These rewards are laid out in the StartEngine platform.

RED Mountain is the oldest ski resort in Western Canada and has been the site of many firsts: First World Cup ski race in Canada; one of the largest terrain expansions in North America in over 40 years… This campaign marks another first — the opportunity through equity crowdfunding to own a slice of world-class ski resort for as little as $1,000.

“The groundswell of support from the snow community, the press, and investors has been nothing short of astonishing,” says Katkov. “The success of the campaign, thus far, has been a nice reminder of just how passionate and free-spirited the ski and snowboard community really is. It’s been an incredible winter so far and I’ve had a number of guests come up to me and say they booked their ski week at RED after hearing about us through the campaign. Some of them invested, some of them didn’t, but all of them sensed that we have something special going on in Rossland and needed to check it out in person. And to us, that means more than anything. We can’t wait for what the future holds.”

RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

RED Mountain Resort Makes History to Secure Future via Title IV Regulation A+ Equity Crowdfunding

22 Aug

“Fight the Man. Own the Mountain.”

By Robert Hoskins

Rossland, BC – RED Mountain Resort, the oldest ski resort in Western Canada, is dropping into the history books this week. The fierce, independent mountain that is the first stop on British Columbia’s famous Powder Highway is bucking the trend of MegaResort mergers and acquisitions and taking its next capital campaign to the people via equity crowdfunding

RED Mountain Resort Makes History to Secure Future via Equity Crowdfunding Campaign

RED Mountain Resort Makes History to Secure Future via Equity Crowdfunding Campaign

RED’s equity crowdfunding campaign through StartEngine.com goes live August 23rd and will allow hardcore skiers, snowboarders and savvy investors to put their money where their heart is — and come away with actual ownership of a marquee ski resort.

On August 23rd, you can access the campaign page here. 

“RED started as a ski club that was owned by the community,” explains RED CEO Howard Katkov. “You can feel it in the spirit of the place, the camaraderie, the spark. We have done everything in our power these last 12 years to keep that flame alive and this StartEngine.com campaign is simply the latest expression of our intent to keep RED independent and thriving. Our shared community values and the current consolidation of the resort industry make NOW the perfect time to help save this ‘endangered species’. We’re ‘ReBooting’ the Red Mountain Ski Club Community Ownership Model from 1947 — only this time the clubhouse will have wireless!”


The sport of skiing truly has changed immeasurably in the last 20 years with luxury shopping malls at base areas, covered escalators to the lift line, water parks — with all of this ‘growth’ funded by skiers whether they support it or not. Regular ski families are routinely being priced out by corporate decisions made many time zones away from the mountain communities they affect. Skiing and snowboarding are now on the cusp of becoming pursuits for the elite like polo or Formula 1 and RED Mountain is keen to reverse this corporate tide before it’s too late.

“RED Mountain is an endangered species within the ski resort world,” says Katkov. “We have the snowfall, vertical drop and world-class terrain to go boot-to-boot with the Big Guys, but have consciously maintained our mom ‘n’ pop/weird uncle feel for over 100 years. We’re tired of seeing families priced out of a premier ski vacation by chains. And we think that RED Mountain’s preservation as a fiercely independent, non-corporate entity is beyond worthwhile.”

Round 1 of the equity crowdfunding campaign, which goes live August 23rd, is deemed “Test the Waters,” and parties can express interest in the investment without handing over any actual money now or later. (The “Test the Waters” phase is similar to a reservation or a hyper-convoluted “Like” Button and is 100% risk-free.) RED is setting the minimum buy-in at $1000, considerably lower than many tech and transportation offerings and startups on StartEngine.com.

When the Test the Waters campaign gains sufficient traction, RED will file an offering statement with the SEC in the United States and prepare a Canadian offering memorandum to launch RED’s offering with real dollars, actual equity, and unique perks are sure to appeal to ski and snowboard enthusiasts especially.

“This is truly a once in a lifetime opportunity,” says Katkov. “It’s never been done this way before, with a For-Profit ski resort soliciting community funding through equity crowdfunding, a kind of ‘third way’… We like to joke around the office that we’re going to be the Green Bay Packers of the ski world. It’s a legitimate opportunity to actually own every asset of this place: The mountain, the chairlifts, the lodge, snow making — you name it.”

RED Mountain Resort is coming off its best fiscal year ever with deep snow and sales up across all major categories. The last three seasons have seen the resort enter the big leagues by opening Grey Mountain and adding ~1,000 acres of skiable terrain in the process, putting it on par with Breckenridge and Jackson Hole, size-wise.

RED also launched Get Lost Adventure Centre to round out its Four Season adventure offerings, and the Legacy Training Centre to underscore RED’s reputation for breeding top notch kick-ass ski racers. This newest equity crowdfunding campaign is aimed at continuing this momentum, keeping this grand adventure real and sustainable for years to come.

All monies raised for this campaign will go toward improving the adventure here at RED such as: additional run development for expanded cat skiing on Mount Kirkup; building a new restaurant, clubhouse, and overnight on mountain cabins at the top of Grey Mountain; chairlift extension for multi-mountain access; spring and summer multi-use top to bottom trail expansion for hiking and mountain biking; and more. Investments will also support the creation of an annual local academic Scholarship fund for higher education.

“See, we aren’t just ‘keeping it real’ for us,” adds Katkov. “We’re keeping it real foreveryone. This is serious. That’s why we call ourselves a Keystone Species. We believe that keeping a place like this thriving betters the sport for everyone in a time where families that love this mountain lifestyle are getting priced out left and right. Skiing and snowboarding should never become elite sports. That’s just wrong.”

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