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FitForLaunch.com Launches Rewards-Based Crowdfunding Campaigns for Enomad, Knops, M3 and Snapmaker

28 Jun

To date, the new crowdfunding platform has successfully raised $8.2 million for product development and guarantees delivery for crowdfunded pre-orders

By Robert HoskinsCrowdfunding PR

Fulton, MarylandFitForLaunch announced the launch of its new platform for crowdfunding pre-orders. FitForLaunch is unique in that it offers consumers peace of mind with a delivery guarantee, so that they can pre-order the coolest tech without any risks. Should a business fail to deliver within 12 months, FitForLaunch will either refund their purchase or secure an equal or better replacement.

FitForLaunch.com Launches Rewards-Based Crowdfunding Campaigns for Enomad, Knops, M3 and Snapmaker

FitForLaunch.com Launches Rewards Crowdfunding Campaigns for Enomad, Knops, M3 and Snapmaker

Every company that joins FitForLaunch undergoes a thorough vetting in 5 key areas: Market feasibility, technical feasibility, production feasibility, financial feasibility and creator feasibility. Each key area is evaluated by a team of subject matter experts; only companies that are viable in all key areas are permitted to join the platform and considered fit for launch.

FitForLaunch debuted in June 2017 with four companies (M3D, Snapmaker, Knops, and Enomad) that have already had successful crowdfunding campaigns representing a total of $8.2 million raised for product development. FitForLaunch expects to add a dozen additional vetted companies every month and aims to help them increase pre-order revenues by addressing new markets.

FitForLaunch companies also benefit by having access to strategic advice in areas of marketing, manufacturing, employment, and even taxes.  Helping companies learn how to keep their costs down and have sound strategies maximizes their chance of success.  FitForLaunch’s experience allows us to help companies avoid pitfalls and save hundreds of thousands, if not millions.  A short conversation with an expert can have a huge impact and is an additional value for companies joining the platform.

FitForLaunch encourages companies with new products to take pre-orders using a crowdfunding-type mechanism as opposed to setting up their own ecommerce site until they are in stock.  Leveraging a platform like FitForLaunch also helps protect them from fraud, chargebacks and merchant processor holdback reserves.  Many creators do not realize that credit card processors have the potential to devastate a startup by denying them access to the funds they’ve raised.  New companies also may lack the resources for setting up their own ecommerce site and maintaining it along with screening purchases against fraud and dealing with chargebacks.

FitForLaunch was born out of witnessing failures that were predictable due to our fundamental understanding of the crowdfunding space and experience with manufacturing operations.  We saw trust in the crowdfunding space falling and wanted to do something about it.  We developed a proprietary system for predicting success – our own underwriting process for gaging risk.  We then surveyed buyers and found an underserved market of purchasers that would pre-order projects only if given a guarantee, even with a significant additional fee.  FitForLaunch was then setup as a way to effectively communicate and support our own vetting and guarantee process.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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MyKronoz ZeTime: The Hybrid Smartwatch Makes Crowdfunding History Raising $5.3 Million on Kickstarter

9 May

The Swiss challenger is not stopping there; ZeTime pre-orders are now available on Indiegogo from $149, a discount of the future retail price of $199

Geneva, Switzerland – In just 35 days, Swiss brand MyKronoz, has now entered crowdfunding history: at $5.3 million, the game changing timepiece ZeTime has become the most-funded project from a European company, as well as the most-funded hybrid smartwatch ever.

ZeTime pre-orders are now available on Indiegogo from $149, a discount of the future retail price of $199

ZeTime pre-orders now available on Indiegogo for $149, a discount of the future retail price of $199

Pre-orders for the ZeTime are now continuing on Indiegogo. With this achievement MyKronoz aims to become the worldwide leader in the hybrid smartwatch market segment.

Having already sold more than 2 million wearables since its launch in 2013 thanks to its “smartwatches for everyone” approach, accessible price points, a wide variety of models, and on-trend designs, MyKronoz is today an established and leading player in Europe.

The latest success of its crowdfunding campaign confirms MyKronoz bold leadership ambition to conquer the world outside Europe, especially in North America and Southeast Asia where thousands backers have supported this Swiss innovation.

MyKronoz is determined to accelerate its expansion across a network of strategic retail partners and increase its global market share, both with ZeTime and the rest of its $39 – $199 product range.

Today, MyKronoz is the first to offer a smartwatch with mechanical hands over TFT color touchscreen. This pioneering engineering means ZeTime is able to blend the classic design of a traditional timepiece with the most advanced features of a smartwatch, while making no compromises in quality of the materials, water resistance or battery life.

Proprietary ‘Smart Movement’ technology enables these always-on hands to function for up to 30 days with a single charge, while adjusting to users’ timezone, as well as aligning to make sure they do not obstruct visibility of the screen when reading notifications.

Combining Swiss watchmaking with wearable tech expertise

“We are achieving this success in the context of a wearables market where mainstream adoption has not yet taken off. So we decided to create a new dynamic by delivering the perfect hybrid smartwatch without compromises,” said Boris Brault, CEO and founder of MyKronoz. “Bringing the best of Swiss design and watchmaking expertise into a wearable device. ZeTime embodies this vision, and demonstrates our position as a game changer and fierce challenger to both established watchmakers and wearables players.”

Brault continued, “The huge momentum of this Kickstarter campaign has really been another market validation for us: both on the potential of hybrid smartwatches, and the international growth of our Swiss Brand thanks to this fantastic innovation. We have really felt an incredible amount of passion from our backers, and impatience for our product. This helps us to pursue our ambition to become tomorrow’s leader in new generation watches.”

Behind this groundbreaking success story lie 26,828 backers, a community that truly collaborated to build the ZeTime together. After raising 500% of their original funding goal in less than 24 hours on Kickstarter, MyKronoz surveyed contributors for stretch goal ideas.

Suggestions flooded in, ranging from “Kickstarter exclusives” such as a limited-edition watch engraving and “Kickstarter Green” stitch carbon wristband, to the more technically demanding such as upgrading the watch’s original Gorilla Glass protective screen to Sapphire Glass.

While pursuing its mission to make the perfect and most universal smartwatch, MyKronoz was able to integrate not only these features, but also to launch a much-requested 39mm “Petite” version of ZeTime, ensuring that all consumers could find the model that fits their wrist, however wide or small.

This community engagement, visible in the over 8,000 comments posted on the campaign’s front page alone, was amplified further during its two Kickstarter Live broadcasts: more than 3,000 simultaneous users attended to meet and chat with the company CEO, CPO and CMO, and see close-ups of product prototypes.

MyKronoz is extremely grateful to Kickstarter community for ZeTime’s success: the $5.3 million total has earned the campaign a solid place in the platform’s hall of fame.

However, the Swiss challenger is not stopping there: with pre-orders now available on Indiegogo from $149, a discount of the future retail price of $199.90 (shipping in October for Regular version, December for Petite version), it is not too late for those who missed the Kickstarter to claim a piece of this smartwatch revolution.

ZeTime: Breaking tech barriers to be an elegant daily companion

A classic take on wearable technology, ZeTime has a sleek stainless steel watch case available in two sizes (44mm & 39mm) inspired by the finest Swiss design, along with a variety of interchangeable digital watch faces and straps created to fit every style.

ZeTime is set for action with a 3-axis accelerometer and an optical heart-rate sensor to track activity and sleep. With waterproof performance (up to 30 meters’ depth), ZeTime provides the quality and versatility expected from traditional high-end timepieces, at a much lower price.

ZeTime belongs to the fast-growing segment of hybrid smartwatches, which at first glance look and function like traditional analogue watches but include smart features such as activity tracking, heart rate monitor and notifications. Accounting for a 7% share of smartwatch sales in 2016, market research firm Counterpoint Technology predicts hybrid smartwatches will rise to a 12% share in 2017, doubling in revenues to more than US$ 1 Billion.

Though both luxury traditional watchmakers and wearable tech brands are turning towards hybrid models, with ZeTime, MyKronoz is the first to drill a hole in a TFT color touchscreen display to incorporate mechanical moving hands.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.
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